📅 WEEK 1: JULY 4–10
THEME: “STRUCTURE BEFORE SCALE”
Day Post 1 (Did You Post 2 (Tip) Post 3 (Myth vs. Post 4
Know?) Reality) (Engagement
CTA)
Fri 4 60% of SMEs Run an internal “Audits are for How often do you
(Auditing) don’t know if audit at least big firms” vs. review your
they’re twice yearly. “Audits are for financials? (Poll)
profitable. smart firms.”
Sat 5 (HR A bad hire can Use structured “HR is for large What’s your HR
Support) cost you 3x their interviews, not corps” vs. “HR is struggle? (Hiring,
salary. guesswork. for prepared Retention,
businesses.” Onboarding)
Sun 6 Our students get Learn before “Business school Would you join if
(Business coached and you launch. is theory” vs. funding was
School) funded. “LUBS is guaranteed? (Poll)
practical &
funded.”
Mon 7 Business Don’t scale “Consultants are What do you want
(Consultation) consulting without expensive” vs. to fix in your biz?
increases growth systems— “Consultants (Poll)
speed by 45%. consult first. prevent losses.”
Tue 8 Poor branding Your brand is “A logo is Which is harder:
(Branding) can cost up to how people enough” vs. “You naming or
30% of your feel about you. need a full brand designing? (Poll)
revenue. identity.”
Wed 9 Most funding Your plan must “Only big Have you ever
(Business Plan) rejections come clearly show businesses need written a full
from weak revenue from plans” vs. “Every plan? (Yes/No)
plans. Month 1. entrepreneur
does.”
Thu 10 Trained staff = Train every 3 “Training is When last did
(Training) 2x more months, not expensive” vs. your team train?
productivity. yearly. “Not training (Poll)
costs more.”
📅 WEEK 2: JULY 11–17
THEME: “LAYING THE FOUNDATION”
Day Post 1 Post 2 Post 3 Post 4
Fri 11 We train & fund Our 6-week “Education is Would you join
(Business entrepreneurs. program = optional” vs. “It’s our July
School) launch-ready. the foundation of cohort?
success.”
Sat 12 (HR We help SMEs Start with job “HR = Would you
Support) build hiring descriptions that Recruitment” vs. outsource your
systems. reflect culture. “HR = HR? (Yes/No)
Performance +
Compliance”
Sun 13 Consistency Stick to your “Branding is for Do you have a
(Brand builds brand trust brand colors, creatives” vs. brand guide?
Strategy) 3x faster. tone & fonts. “Every biz needs (Yes/No)
it.”
Mon 14 Smart Consultants “I can figure it out What’s holding
(Consulting) entrepreneurs prevent errors myself” vs. back your
hire experts. before they cost “Experts accelerate business right
you. growth.” now?
Tue 15 Poor training = Train entry-level “Training once is Would you
(Training) daily business & managers enough” vs. attend weekend
leaks. separately. “Training is practical
continuous.” training?
Wed 16 Our clients get Write your plan “Plans are just What’s
(Business fund-ready with the investor theory” vs. “They stopping you
Plan) business plans. in mind. are action tools.” from writing a
plan?
Thu 17 Financial clarity A business audit “Audits = fear” vs. When last did
(Finance) is not optional. reveals revenue “Audits = power” you review
leaks. your income
statement?
📅 WEEK 3: JULY 18–24
THEME: “FROM CHAOS TO CLARITY”
Day Post 1 Post 2 Post 3 Post 4
Fri 18 Untrained teams Training boosts “Soft skills don’t How often
(Training) cause 70% of retention & matter” vs. does your
errors. morale. “They’re the team train
foundation.” together?
Sat 19 (Services Here’s how we We offer 6 core “One service is Which service
Carousel) help your services enough” vs. are you
business. tailored to you. “Growth requires curious about?
structure.” (Poll)
Sun 20 (Strategy 3C Model: Always “Market is too Want a
Tip) Customer – position your crowded” vs. “You strategy call
Company – offer for need clarity, not with us?
Competitor. advantage. crowd exit.” (CTA)
Mon 21 You’re not Upgrade your “WhatsApp logo is When last did
(Branding) small. Your identity, fine” vs. “Branding you invest in
brand just isn’t upgrade your builds trust.” your image?
clear yet. results.
Tue 22 Every growing Book a 30-min “Too early for DM us your
(Consultation) business has a clarity session. consulting” vs. biggest
growth “Structure early, challenge
consultant. scale easier.” today.
Wed 23 You might not Financial “Counseling is for How would
(Finance) need a loan— counseling individuals” vs. you rate your
just clarity. prevents panic “It’s for CEOs business
decisions. too.” clarity?
Thu 24 (Case Meet Elsie: Her plan + “I can do it alone” Want your
Study – From confusion brand were vs. “Support builds own business
Fictional) to confidence. built by LUBS. speed.” story? Let’s
write it.
📅 WEEK 4: JULY 25–31
THEME: “GROWTH REQUIRES GUIDANCE”
Day Post 1 Post 2 Post 3 Post 4
Fri 25 (Our We exist to Our clients are “We’re just a Ready to
Mission) structure & scale coached, not service” vs. grow your
African businesses. just served. “We’re co- business with
builders” us?
Sat 26 “I didn’t know This could be “Consulting = Would you be
(Testimonial what I was doing. your story. bossy” vs. our next
Style – Quote Now I’m leading.” “Consulting = success story?
Format) clarity”
Sun 27 (Why We don’t just Our difference “All firms offer Which value
We're Different) teach—we train, = action + the same” vs. “We matters most
fund, and follow- results. offer structure + to you?
up. scale”
Mon 28 (School Final week to join 6-week course “School is long” Enroll before
Deadline) the July business = Launch- vs. “Growth takes July 31
school! ready business learning.” (Limited
seats)
Tue 29 (Free Free: 5 Mistakes Comment “Free = no value” Tag a friend
Value) Entrepreneurs ‘SEND’ to vs. “Free = first who needs
Make PDF receive step” this!
instantly.
Wed 30 Customer Journey Mapping = “Funnels are for Want help
(Strategy Tip) Map: Start → better service, big brands” vs. mapping
Close → Retain better sales. “Every biz needs yours? (CTA)
one.”
Thu 31 (Wrap- July was for What service “You have time” Book your
up) structure. August is will you start vs. “Time is your free consult
for scale. with next capital.” today –
month? August slots
open!
