KUDAKWASHE DEPHINE
MUTEMA
CANDICE MUPETA
TERENCE T NYAKUCHENA
SAMANTHA MOMBO
PRECIOUS CHIPONGO
TINOMUTENDA NHONGO
Name of business
Chill Care Refrigeration and Air-Conditioning Services Pvt
Form of business
Partnership
Physical location of the businesses and
justification
8 Robert Mugabe Way Kwekwe
Justification
We are close to supermarkets, butcheries, restaurants,
pharmacies, and hardware supply stores. Our business is
located in an area where they is easy access to public transport
or major roads for call outs. Reliable visibility for walk in clients.
Nature of the product/ service to be offered
we are providing bottle coolers,island freezers and meat display
freezers that are solar powered and gas powered. Also our
products comes with a 5 year gaurantee.These systems are
ideal for off grid areas, reducing electric electricity costs while
ensuring reliable refrigeration for households, business, and
commercial use such as cold rooms, freezers and fridges.
Need to be satisfied
Since these sytstems are solar powered and gas powered they
are reliable in times of power cuts and also they can e used in
areas with no electricity.Gas and solar systems are cheap and
they can be used in remote areas for both commercial and
industrial use,
Target market (who are they & location)
We provide refrigeration commercial to supermarkets,
butcheries, restaurants, hotels/ lodges, bars, bakeries, agro
processors, small abattoirs, pharmacies/clinics, fisheries.
We also offer services to residence in urban and high-density
suburbs installing or servicing fridges or freezers and also home
owners with AC split units.
To events and NGOs we provide short-term cold storage,
vaccine and medicine cold-chain support.
Our customers are mainly located in Harare,Bulawayo,South
Africa, Victoria Falls
Capital requirement (Source and amount)
Basic tool kit – $150
Manifold gauge set, vacuum pump, nitrogen regulator, recovery
cylinder, electronic leak detector, flaring, bending and cutting
tool, Brazing torch and rods, cables, multimeter and ladders –
$900
Spare parts stock – $100
PPE (Personal Protective Clothing) – $150
Refrigerants – R600, R134a for domestic and R410A, R32 for AC
recovery cylinder – $200
Branding and marketing – $80
Licenses, registration, uniforms, flyers, vehicle magnets, and
online listing – $100
Transport – used small van deposit or 6 months vehicle hire
fuel float – $200
Rent for small workshop – $400
Total amount: $2,280
Funding Sources
Personal savings – $ 1500
Family or friends loan – $1000
Marketing and selling approach
Our services are present on digital platforms such as WhatsApp
business catalogue or pricelist, Facebook page, Google My
Business, customer reviews, same day response. Partnerships –
hardware or Electrical shops for referrals. Small commission
per lead.
We have provide on-site branding - stickers with service dates,
and hotline on every unit serviced. Technician uniforms and
branded receipts.
We offer promotions of preseason service discount, Pre-trial
discounts for households. As a company we provide written
quotations, warranty on workmanship, Targeted visits and
proposal to supermarkets, restaurants, pharmacies & clinics.
Lastsly ,we offer introductory discount for HVAC maintenance
at e.g. first month 10% off first service.
