INTRODUCTION OF THE INDUSTRY

Two-wheeler is one of the rare industries, which are capital as well as labor intensive. The
setting up of a green field venture and ancillary network require enormous capital
investment. The assembly operation is highly labor intensive.

Necessity they say is the mother of all inventions, as the scooter emerged out of a necessity
of transport rather than anything else after the Second World War. Though the traces of
scooters can be found in the United States of America, it was in Italy that these wonderful
set of two-wheelers got a new lease of life. Italy was ravaged after the Second World War,
their roads were destroyed and transportation system was in a mess. The need of the hour
was an affordable transportation system, which the Italians could use to maneuver the war
ravaged roads without digging a hole in their pockets.

An Italian company Piaggio who were into the manufacturing business, and had aircrafts
in their portfolio. So a company which was into manufacturing huge machines actually
thought small and it really clicked.

The major players in the two-wheeler market include Bajaj Auto, Hero Honda, TVS
Suzuki and LML. Motorcycle market is the fastest growing segment in the industry.

Motorcycles have a larger wheelbase and are preferred for their fuel efficiency, economy
and low maintenance. They usually have a four-stroke engine for better fuel economy and
low pollution level. Hero Honda, Bajaj Motors, Kinetic, TVS, Yamaha motorcycles, Royal
Enfield motors are some of the companies which produce motorcycles in India. The four
stroke engines of the motorcycles are mainly responsible for the growth of this segment of
two wheelers in the country.

TVS motor company is India’s multinational two-wheeler company with it’s

headquartering in Chennai, India. It is the fourth largest motorcycle producer in India after
hero moto corp, Honda two-wheelers, and Bajaj motors. TVS stands for Thirukkurungudi
Vengaram Sundaram.

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The company produces different kinds of vehicles and its spare parts like 2 wheelers, 3
wheelers, etc. India is not considered to be an easy market and patience always gives you
something good.

This Company is the perfect inspiration for this quote. This is the company whose struggle
started about 100 years back and now it is in the sky, flying with open arms. The Company
was established by T.V. Sundaram Iyengar. He started with the bus service in Delhi. It was
the year 1911 when he founded Sundaram Iyengar and Sons Limited. That company was
the first bus service provider in Delhi. With a large number of busses, they ruled the bus
service at that time. After the death of Mr. Sundaram, his sons took over the company.

GLOBAL SCENARIO OF THE INDUSTRY

TVS Motor global sales is fast growing abroad but penalized by domestic sales in India.
Global registrations at the end of May 2021 (Jan-May in this calendar year) have been 0.9
million, up 45.2% compared with the same period 2020 but down 30.9% compared with
the 2019.

 TVS Motor will focus on improving export volumes and consolidating its export
business across Africa and Latin America

 TVS Motor exported 69,544 two-wheelers, down 60% YoY, and 10,926 three-
wheelers, down 70% YoY, in Q1FY21, as it dealt with Covid-19 lead disruptions

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.

Global Registrations Data in 2021

Following the deep sales lost reported in the 2020, TVS Motor is recovering this year with
a speed still below expectations and well below the 2019.

Global registrations at the end of May 2021 (Jan-May in this calendar year) have been 0.9
million, up 45.2% compared with the same period 2020 but down 30.9% compared with
the 2019.

In the Indian region, TVS is penalized by the still strong covid19 presence in India, but
even by the block to import in Sri Lanka. In all other regions, sales are growing, with
South America +79.5% vs 2020, ASEAN +13.5%.

Global 2020 sales down 19%

The effects of Covid19 long stage in India are heavy for all big Indian motorcycles
manufacturers and TVS is not a case apart.

The first half 2020 was awful for the company, reporting over 45% lost compared with the
correspondent period in the previous year and the progressive recover scored in the second
half allowed just to reduce the lost, which has been the highest ever scored by the firm.

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In the full year 2020 global sales have been 2.3 million, down 19.1% or 0.6 million from
the previous year.

In the year, sales in India fell down 20.6% but even in the top foreign regions sales
declined, with ASEAN down 18.7% (preliminary) and LATAM down 7.9% (preliminary).

TVS took over Norton in April 2020

The historic Norton marque slid into administration in February amid claims of unpaid tax
bills and discrepancies over misuse of pension funds.

As the weeks progressed it became increasingly clear the mire Norton’s owner Stuart
Garner and associated partners had seemingly driven the manufacturer into with a number
of investigations now pending.

However, the brand itself looks to have been saved from complete collapse after TVS
Motor – one of a handful of parties through to be interested in Norton – stepping in with a
£16 million deal, believed to be a cash one, to bring it under Indian ownership.

Founded by James Lansdowne Norton, in Birmingham, in 1898, Norton Motorcycles is

among the most popular British motorcycle brands of all time and is one of the most
emotive marques today. Since the 20th century, Norton Motorcycles is renowned for their
classic models and eclectic range of luxury motorcycles ranging from authentic retro
classic reboots of the famous Commando to their contemporary 200 bhp, 1200cc V4
super-bikes.

Norton moved to its current home at Donington Park in 2008 and in 2009 CEO Stuart
Garner set the World Speed Record for a Rotary Powered Motorcycle (recording 173 mph
for a timed mile).

Norton is a famous brand, but actually is basically unsold. They affirm to distribute in 21
countries, but their global registrations in the 2019 have been only 128 of which 98 in
the UK.

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Investments in Electric Vehicles and IT Technologies

Among two-wheeler makers, TVS Motor leads in backing start-ups. In the past three years,
the Chennai-headquartered entity has invested in four companies. In comparison,
HeroMotoCorp had two rounds of funding; Kwang Yang Motor and Mahindra Group had
a deal each in this period.

TVS Motor, through its Singapore subsidiary, has taken minority stakes in start-ups across
domains — electric vehicles (EVs), artificial intelligence (AI), the Internet of Things.
Others in the segment invested mostly in EV and urban mobility solution start-ups.

Of its four investments, two are in the Industrial Internet of Things (IIoT) and machine
learning, and in AI. In early May 2019, the company announced investment of $3.85
million in TagBox, a supply chain and machine learning platform company.

This was part of a Series-A funding round entirely led by it and by TVS Motor
(Singapore). From end-June 2018 till end-March 2019, it invested Rs 72.4 crore in the
Singapore subsidiary, according to company disclosures.

Rajesh Narasimhan, board member at TVS Motor and chief executive at the Singapore
entity, said: “We evaluated many companies providing IoT solutions in the supply chain

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and logistics space. And, found TagBox’s product offerings and solutions to be a unique
blend of IoT, Machine Learning and close-loop AI.” This investment in Tagbox is part of
an initial set being made in strategically relevant digital start-ups.

Last month, it acquired a minority stake (14.1 per cent) in US-based IIoT firm Altizon and
in Altizon Systems, the latter an Indian company.

TVS Motor invested around $1 million in Ultraviolette Automotive, an electric mobility

solutions firm, in December 2017, for a 14.8% stake. Another $1 mn in August 2018 had
raised its shareholding.

In August 2017, the company had announced acquisition of 24 per cent in RentOnGo, a
Bengaluru-based start-up operated by Condivision Solutions and an online marketplace for
renting of motorcycles.

INDIAN MARKET SIZE OF THE INDUSTRY

The feeling of freedom and being one with the Nature comes only from riding a two-
wheeler. Indians prefer the two wheelers because of their small manageable size, low
maintenance, and pricing and easy loan repayments. Indian streets are full of people of all
age groups riding a two-wheeler. The populace sees motorized two wheelers as a symbol
of status. Thus, in India, we would see swanky four wheels jostling with our ever reliable
and sturdy steed: the two-wheeler.

Two-wheeler is one of the rare industries, which is capital as well as labor intensive. The
setting up of a green field venture and ancillary network require enormous capital
investment. The assembly operation is highly labor intensive.

Two-wheeler production entails an assembly of over 700 components, including those

sourced from vendors / independent service (about 60-70%). In the engine plant, engine
components (cast/ forged parts) are machined and assembled along-with other
components. The engine is then transferred to the main plant and assembled with the body
and bought out components.

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Engine is the heart of an automobile. The function of an automobile engine is to convert
chemical energy of the fuel into mechanical energy, to power the vehicle. In the engine,
petrol and air mixture is burnt from the spark ignited by a spark plug in a cylinder. The
combustion builds up pressure, which pushes the piston. The reciprocal movement of the
piston (riveted to a crankshaft) is converted in rotating motion. The power is transmitted
from the crankshaft to the wheels by a mechanism of gears.

The engines can be broadly classified as two and four stroke engines based on number of
strokes used to produce a single power stoke. In a four-stroke engine - suction,
compression, power and exhaust operations are carried out by four different strokes of the
piston. Therefore four-stroke engine produces one power stoke out of every four strokes of
the piston. In a two-stroke engine one power stroke is produced out of every two strokes of
the piston.

Scooters originated in Italy and were designed for ladies, particularly nuns. It has no bar in
the front and the engine and wheels are covered for the convenience of women riders. The
scooter engine is shaft driven.

In India, Bajaj Auto started scooter manufacturing in 1972 in collaboration with Piaggio,
Italy. With the passage of time, scooters have taken considerable position in domestic
transport as they are considered

as rugged yet safe family vehicle. This perception was due to a larger board area, which
can be used to carry groceries and a better carrying capacity, which helps in driving three
adults on the vehicle. But the scooters suffered from poor aesthetics, low fuel efficiency
and difficulty in driving.

The introduction of ABS body along with variometric transmission by Kinetic Honda
changed the perception leading to a shift in demand from moped users like youngsters and
working women.

Motorcycle - the name is evolved from motorised cycle. A motorcycle has an engine,
wheels and chain exposed. Moreover, it is chain driven. Two-stroke motorcycles are

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positioned as power bikes by making use of their high power delivery to cater the young
generation. Four-stroke motorcycle is positioned as fuel-efficient and environment friendly
vehicle.

An analysis of 2-Wheeler Industry in India: The second highest populated country in

the world, India, comprises of a lot of middle and lower class segment. With transportation
still being a challenge in India, a lot of people in these segments look forwards to the 2-
Wheeler Industry in India. This industry includes various vehicles like Motorbikes,
scooters, and mopeds, which come in a varied range from affordable to classy bikes.

Few Factsheet on the Global and Indian 2-Wheeler Industry

Before we move forward, here are a few interesting facts on the Global and 2-Wheeler
Industry in India:

 The total sales volume of two-wheelers in India in 2025 was 21.2 million units and
it is expected to grow to about 25 million units by 2025.

 The total number of Motorcycles, scooters, and mopeds are expected to increase to
63 million units by 2025 and at a CAGR growth of 3.7%.

 China is the second-largest two-wheeler market and it is expected to grow at a

CAGR of 5.8%. Currently, the annual consumption (16.3 million units) in China
and is second only to India (19 million units)

 The US two-wheeler market is expected to maintain a growth rate of 2.9 percent by

2025.

 By 2025, Japan is likely to experience decent growth in the two-wheeler segment

and, its market is expected to have a volume of 3.9 million units by 2025.

 During the times of Pandemic (COVID-19), the global market has seen a decline in
the overall production and sales, and the ripple effect of the same in the coming
few quarters cannot be discounted.

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The rise of the two-wheeler segment in India has been a growth story in itself. The
increase in the purchasing power of both the urban and semi-urban markets and to add to
that, the low cost of ownership of two-wheelers have been the major growth drivers for
this segment.

The sales of the Indian two-wheeler industry experienced a decline of 18% over the
previous year in FY 2020. The overall sales volume was 17.5 million units. However, with
the easing in the wrath of the Pandemic (COVID-19) and also with an increase in the
manufacturing PMI, to an all-time high level in the past decade, the worst seems to be
behind us. And this can also be judged from the fact that the overall increase in the volume
of sales of two and three-wheeler vehicles has been on a rise. Here are a few other facts:

1) The top Motorcycle sellers for the year so far have been Hero MotoCorp (sold 4.4
million units), Honda (2.79 million units), TVS (1.63 million units), and Bajaj (1.47
million units).

 The first two quarters of this year saw a massive contraction in overall sales.Q1
reported a decrease in sales by over 24% and Q2 reported a decline in sales by
more than 72%.

The two wheeler industry in India declined by 18% compared to the previous year to a
volume of 17.44 million for FY20. Significant changes in the emission norms for BSVI
compliance were implemented with effect from April 1, 2020.

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  Motorcycles segment 64% Market Share

 Scooters Segment Contribute 32%

 Mopeds 4% Market Share

The long-term growth story of two wheeler industry in India remains intact. The industry
has significant potential, considering that overall penetration levels are only 1/2 to 1/3 of
the level in other ASEAN countries.

Market Share of Each Segments

Motorcycles Segment

The motorcycles segment, which make up 64% of the industry, declined by 17% to 11.23
million. Within the overall segment, the Entry segment declined by 20%, Deluxe 100cc
segment by 15%, Deluxe 125cc segment by 11% and the Premium segment by 21%.

Scooters Segment

Scooters contribute 32% of the industry and the segment declined due to increase in the
overall cost of ownership and higher penetration levels. The 100-110cc segment declined
by 21% in FY20, while for 125cc scooters, sales plateaued within the segment.

The scooter industry volume stood at 5.57 million by 21% in FY20, while for 125cc
scooters, sales plateaued within the segment. The scooter industry volume stood at 5.57
million.

Mopeds make up 4% of the two-wheeler industry. Moped industry volume was 0.64
million, registering a significant decline of 28% over the previous year. Contrary to
popular perception, the Entry and Executive segments outperformed Scooters and
Premium bikes.

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Two wheeler Industry in Long Term

Two-wheelers are not just consumption good but they are also income enablers. The
vehicle Growing urbanisation, increasing numbers of women in the work force and an
affordable product that supports last mile connectivity — these factors are likely to keep
the demand for two-wheelers buoyant.

In other words, the two-wheeler industry has a long drive ahead of it. As the GDP grows, it
will further fuel two-wheeler demand not just in the Entry and Executive segment, but also
support demand for Scooters and Premium segment.

Head wings in Two wheeler Industry

The Following are the Head wings in Two wheeler Industry

1. Consumers had to adapt to a higher cost of ownership due to insurance price increase
from September 2019

2. Increase in overall cost of ownership (BSVI related price hikes other safety
and insurance costs) impacted demand for automobiles

3. Liquidity crunch due to the stress in the banking/NBFC sector impacted customers’
affordability

4. Transition management to BSVI also impacted demand.

Where is Indian two-wheeler market heading?

The festive season brought cheers to the two-wheeler segment in October 2020 with the
domestic sales floating green. While the near-term outlook appears to be buoyant, the two-
wheeler market is expected to witness a contraction in FY21. ETAuto takes a look at how
COVID-19 and the new trends are shaping up this space.

New Delhi: October has been a better month for the Indian two-wheeler segment as
indicated by the latest data released by the Society of Indian Automobile Manufacturers
(SIAM). It is expected to get a further boost as the festive season extends to mid-

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November.

In October 2020 total domestic sales of two-wheelers increased 16.88% to 20,53,814 units
as against 17,57,180 units in the same month last year. Two-wheeler production also
jumped 40.14% to 24,18,028 units in October 2020 from 17,25,462 units in October 2019,
reflecting the robust demand.

Motorcycle sales for the month were at 1,382,749 units as against 1,116,886 units in
October 2019, up 23.80%, while scooter sales saw only a marginal growth of 1.79% to
590,507 units as against 580,120 units in the same month last year.

India became the fourth largest auto market in 2019 displacing Germany with about 3.99
million units sold in the passenger and commercial vehicles categories. India is expected to
displace Japan as the third largest auto market by 2021.

The two wheeler segment dominates the market in terms of volume owing to a growing
middle class and a young population. Moreover, the growing interest of the companies in
exploring the rural markets further aided the growth of the sector.

India is also a prominent auto exporter and has strong export growth expectations for the
near future. In addition, several initiatives by the Government of India and major
automobile players in the Indian market are expected to make India a leader in the two-
wheeler and four-wheeler market in the world by 2020.

MARKET SIZE

Domestic automobiles production increased at 2.36% CAGR between FY16-20 with 26.36
million vehicles being manufactured in the country in FY20. Overall, domestic
automobiles sales increased at 1.29% CAGR between FY16-FY20 with 21.55 million
vehicles being sold in FY20.

Two wheelers and passenger vehicles dominate the domestic Indian auto market.
Passenger car sales are dominated by small and mid-sized cars. Two wheelers and
passenger cars accounted for 80.8% and 12.9% market share, respectively, accounting for
a combined sale of over 20.1 million vehicles in FY20.

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Passenger vehicle (PV) sales stood at 3,10,294 units in October 2020, compared with
2,71,737 units in October 2019, registering a 14.19% growth. As per the Federation of
Automobile Dealers Associations (FADA), PV sales in November 2020 stood at 2,91,001
units, compared with 2,79,365 units in November 2019, registering a 4.17% growth.

Overall, automobile export reached 4.77 million vehicles in FY20, growing at a CAGR of
6.94% during FY16-FY20. Two wheelers made up 73.9% of the vehicles exported,
followed by passenger vehicles at 14.2%, three wheelers at 10.5% and commercial
vehicles at 1.3%.

EV sales, excluding E-rickshaws, in India witnessed a growth of 20% and reached 1.56
lakh units in FY20 driven by two wheelers.

Premium motorbike sales in India recorded seven-fold jump in domestic sales, reaching
13,982 units during April-September 2019. The sale of luxury cars stood between 15,000
to 17,000 in the first six months of 2019.

INVESTMENTS

In order to keep up with the growing demand, several auto makers have started investing
heavily in various segments of the industry during the last few months. The industry has
attracted Foreign Direct Investment (FDI) worth US$ 24.53 billion between April 2000
and June 2020, according to the data released by Department for Promotion of Industry
and Internal Trade (DPIIT).

Some of the recent/planned investments and developments in the automobile sector in

India are as follows:

 In November 2020, Mercedes Benz partnered with the State Bank of India to
provide attractive interest rates, while expanding customer base by reaching out to
potential HNI customers of the bank.

 Hyundai Motor India invested ~Rs. 3,500 crore (US$ 500 million) in FY20, with
an eye to gain the market share. This investment is a part of Rs. 7,000 crore (US$
993 million) commitment made by the company to the Tamil Nadu government in
2019.

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 In October 2020, Kinetic Green, an electric vehicles manufacturer, announced plan
to set up a manufacturing facility for electric golf carts besides a battery swapping
unit in Andhra Pradesh. The two projects involving setting up a manufacturing
facility for electric golf carts and a battery swapping unit will entail an investment
of Rs. 1,750 crore (US$ 236.27 million).

 In October 2020, Japan Bank for International Cooperation (JBIC) agreed to

provide US$ 1 billion (Rs. 7,400 crore) to SBI (State Bank of India) for funding the
manufacturing and sales business of suppliers and dealers of Japanese automobile
manufacturers and providing auto loans for the purchase of Japanese automobiles
in India.

 In October 2020, MG Motors announced its interest in investing Rs. 1,000 crore
(US$ 135.3 million) to launch new models and expand operations in spite of the
anti-China sentiments.

 In September 2020, Toyota Kirloskar Motors announced investments of more than

Rs 2,000 crore (US$ 272.81 million) in India directed towards electric components
and technology for domestic customers and exports.

 During early September 2020, Mahindra & Mahindra singed a MoU with Israel-
based REE Automotive to collaborate and develop commercial electric vehicles.

 In April 2020, TVS Motor Company bought UK’s iconic sporting motorcycle
brand, Norton, for a sum of about Rs. 153 crore (US$ 21.89 million), making its
entry into the top end (above 850cc) segment of the superbike market.

 In March 2020, Lithium Urban Technologies partnered with renewable energy

solutions provider, Fourth Partner Energy, to build charging infrastructure across
the country.

 In January 2020, Tata AutoComp Systems, the auto-components arm of Tata

Group entered a joint venture with Beijing-based Prestolite Electric to enter the
electric vehicle (EV) components market.

 In December 2019, Force Motors planned to invest Rs. 600 crore (US$ 85.85
million) to develop two new models over the next two years.

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  In December 2019, Morris Garages (MG), a British automobile brand, announced
plans to invest an additional Rs. 3,000 crore (US$ 429.25 million) in India.

 Audi India planned to launch nine all-new models including Sedans and SUVs
along with futuristic E-tron EV by end of 2019.

 MG Motor India planned to launch MG ZS EV electric SUV in early 2020 and

have plans to launch affordable EV in the next 3-4 years.

 BYD-Olectra, Tata Motors and Ashok Leyland will supply 5,500 electric buses for
different state departments.

Government Initiatives

The Government of India encourages foreign investment in the automobile sector and has
allowed 100% foreign direct investment (FDI) under the automatic route.

Some of the recent initiatives taken by the Government of India are -

 Under Union Budget 2019-20, the Government announced to provide additional

income tax deduction of Rs. 1.5 lakh (US$ 2,146) on the interest paid on the loans
taken to purchase EVs.

 The Government aims to develop India as a global manufacturing centre and a

Research and Development (R&D) hub.

 Under NATRiP, the Government of India is planning to set up R&D centres at a

total cost of US$ 388.5 million to enable the industry to be on par with global
standards.

 The Ministry of Heavy Industries, Government of India has shortlisted 11 cities in

the country for introduction of EVs in their public transport systems under the
FAME (Faster Adoption and Manufacturing of (Hybrid) and Electric Vehicles in
India) scheme. The Government will also set up incubation centre for start-ups
working in the EVs space.

 In February 2019, the Government of India approved FAME-II scheme with a fund
requirement of Rs. 10,000 crore (US$ 1.39 billion) for FY20-22.

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ACHIEVEMENTS

Following are the achievements of the Government in the last four years:

 In H12019, automobile manufacturers invested US$ 501 million in India’s auto-

tech start-ups according to Venture intelligence.

 Investment flow into EV start-ups in 2019 (till end of November) increased nearly
170% to reach US$ 397 million.

 On 29th July 2019, Inter-ministerial panel sanctioned 5,645 electric buses for 65
cities.

 NATRiP’s proposal for “Grant-In-Aid for test facility infrastructure for EV

performance Certification from NATRIP Implementation Society” under the
FAME Scheme was approved by Project Implementation and Sanctioning
Committee (PISC) on 3rd January 2019.

 Under NATRiP, following testing and research centres have been established in the
country since 2015.

 International Centre for Automotive Technology (ICAT), Manesar.

 National Institute for Automotive Inspection, Maintenance & Training (NIAIMT),

Silchar.

 National Automotive Testing Tracks (NATRAX), Indore.

 Automotive Research Association of India (ARAI), Pune.

 Global Automotive Research Centre (GARC), Chennai.

 SAMARTH Udyog - Industry 4.0 centres: ‘Demo cum experience’ centres are
being set up in the country for promoting smart and advanced manufacturing
helping SMEs to implement Industry 4.0 (automation and data exchange in
manufacturing technology).

Throughout the centuries man has striven to expand his capabilities through the use of
machine. His ever inventive mind has constantly devised ways to use tool to increase his
abilities to explore the world around him. To go faster, deeper, higher and further than

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before. Coupled with his need to find new thrills, new adventures and new modes of
transportation, the invention refinement of the motorcycle seems an inevitable out come.

It would seem that Michelangelo conceived of the bicycle as early 14th century. And his
drawing shows a remarkable resemblance to the modern day bike. It had wheels of similar
size and even pedals and chain. Albeit without any apparent means of steering.

Through never built, it was a remarkably clever design, and early bicycle makers would
have done well to study his concepts, there have, in fact been 4 machines built based on his
drawing, attesting to the viability of his design.

It wasn’t until 1869 that the first serious attempts were made to produce motor driven
bicycles. These very first were powered by steam, and driven by leather belts or as in the
case of the roper steam velocipede of 1869 by a system of levers attached to a crank on the
driven wheel.

In 1885 the Daimler, Europe this is consider by many as the first true motorcycle or motor
bicycle, as it was the first to employ an internal combustion engine and was designed from
the ground up to be motor powered. Designed by gottlibe Daimler it was powered by an
Otto cycle engine producing about ½ horse powers. Note this design again employed
wooden wheels and Daimler dropped the twist grip controls from his 1877 design in favor
of leavers on the frame.

In 1894 Hildebrand and Wolfmuller, France Worlds first production motorcycle. It came
with a 1428 cc water cooled four-stroke motor producing 2.5 bhp. And speed of 25 mph.In
1898 orient-Aster, USA the American made production motorcycle was this entry built by
the Metz Company, in Waltham, mass, it used an aster engine that was a French copy of
the Metz Company, in Waltham, mass.

OVERVIEW OF AUTOMOBILE SECTOR IN INDIA

 The Automobile sector is one of the fastest growing manufacturing sectors in India.
 In the 90s the industry witnessed an average growth rate of above 20 percent.
 Indian Automobile Industry is characterized by a very high percentage (75 per cent) of
two wheeler production, ranking second only to Taiwan.
 The world leaders in the sector are evincing keen interest in establishing manufacturing
facilities for manufacturing and assembling components.

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 A politically stable and vibrant State, Andhra Pradesh is centrally located with the
support of seaports, international airports, assured and reliable power supply, abundant
water, broad base of auto component manufacturers, highly trained, skilled and
disciplined manpower and is therefore, the preferred location for Automobile
industries.
 The interest of the state has been duly noted by Global Auto Majors, who have
indicated their interest to consider Andhra pradesh for establishing manufacturing
facility.
 The Government of Andhra Pradesh invites leaders in the industry to set up
manufacturing facilities to manufacture vehicles or vehicle components in the State.
The ideal places to locate companies in the Auto Sector are the Hyderabad-
Zaheerabad, Visakhapatnam-Kakinada, Krishnapatnam-Tada-Sathiveedu and
Vijayawada-Guntur corridors.
 The Government is also formulating an Auto Policy, which would give a proper
direction to the growth of the sector.
 There are more than 20 auto –component manufacturing companies in the State,
manufacturing components such as grey-iron castings, precision aluminium castings,
leaf springs,oils and lubricants, diesel fuel injection equipment, electronics and auto
electronics and auto electrical, front axles, gears, forging, machined components,
pressed metal components, pistons, cylinder liners, nozzles, delivery valves, starter
motors, alternators, electronic regulators, high pressure die castings, clutch covers, fuel
filters ,etc.
 Most of these components are presently being supplied to Honda, TVS Suzuki, Escorts
Yahama, Bajaj and others. Amaron Batteries are manufactured in Chittoor district.
Around 119 components manufacturers have been certified for ISO 9000 quality
standards and seven companies achieved the QS 9000 quality standard set by
government and motors association.

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COMPANY PROFILE
TVS Motor Company Limited (TVS) is an Indian multinational motorcycle company
headquartered at Chennai, India. It is the third largest motorcycle company in India with a
revenue of over 20,000 crore (US$2.8 billion) in 2018–19. The company has an annual
sales of 3 million units and an annual capacity of over 4 million vehicles. TVS Motor
Company is also the 2nd largest two wheeler exporter in India with exports to over 60
countries.

TVS Motor Company Ltd (TVS Motor), a member of the TVS Group, is the largest
company of the group in terms of size and turnover.

Sundaram Clayton was founded in 1962 in collaboration with Clayton Dewandre

Holdings, United Kingdom. It manufactured brakes, exhausts, compressors and various
other automotive parts. The company set up a plant at Hosur in 1976, to
manufacture mopeds as part of their new division. In 1980, TVS 50, India's first two-seater
moped rolled out of the factory at Hosur in Tamil Nadu, India. A technical collaboration
with the Japanese auto giant Suzuki Ltd. resulted in the joint-venture between Sundaram
Clayton Ltd and Suzuki Motor Corporation, in 1987. Commercial production of
motorcycles began in 1989.

TVS and Suzuki shared a 1-year-long relationship that was aimed at technology transfer
for design and manufacture of two-wheelers specifically for the Indian market. Re-
christened TVS-Suzuki, the company brought out several models such as the Suzuki
Supra, Suzuki Samurai, using the same staff.

TVS Motor Company was established in 1911 by Shri.T V Sundaram Iyengar. As one of
India’s largest industrial entities it epitomizes Trust, Value and Service. And Shrenik Tvs
was establishing in 1987. With steady growth, expansion and diversification, TVS
commands a strong presence in Serviceing of two-wheelers, auto components and
computer peripherals. We also have vibrant businesses in the distribution of heavy
commercial vehicles passenger cars, finance and insurance. The year 1980 is one to be

Page | 19
remembered for the Indian two-wheeler industry, with the roll out of TVS 50, India's first
two-seater moped that ushered in an era of affordable personal transportation. For the
Indian Automobile sector, it was a breakthrough to be etched in history. TVS Motor
Company is the first two-wheeler servicing and selling of the TVS products.TVS Motor
Company has one of the most extensive networks with over 500 dealers and 2500
Customer touch points And Sunita Motors is one of them. We are the first in the two-
wheeler industry to measure customer satisfaction, audited by external consultants of
international repute.

They have taken care to standardize facilities across all customer touch points. Up
gradation of facilities and continuous improvement in all processes is given importance.
The company also takes an active part in imparting training and capability building in all
areas including sales, service and business management. All our dealers are connected
through the extended network of SAP, ensuring operational efficiency.

MISSION

The mission statement indicates what an organization wants to achieve. An organization

exists to accomplish something or achieve something. The mission statement may be
changed periodically to take advantage of new opportunities or respond to new market
conditions. Rather it is combination of several things like:

 Customer service of the highest order

 Value for money to the customers
 Professionalism in carrying out business
 Use of technology to improve service standards
 Increase market share.
 Winning consumers heart.

Company’s mission statement is clear and thoughtful which guide geographically

dispersed employees to work independently yet collectively towards achieving the
organization’s goals.

Page | 20
VISION

Company’s vision is crystal clear and mind frame very directed “To improve the quality of
life through technology”. And continue to grow at a healthy pace, year after year, decade
after decade.

GOALS

 To consolidates its position as a global player in the two wheelers market.

 To leverage technological skills to drive growth.

COMMITMENT

 To our customers.
 To our people.
 To our community.
 To our shareholders.

VALUES

 The top management believes that human resources are extremely important
resources and ensured that they are treated more humanely.
 Personnel policies are framed to facilitate employee welfare and development.
 Seniors take active interest in their juniors and help them learn then job.
 Top management all seniors do believe that employee’s behavior can be changed
and developed at any stage of their life.
 Employees feel free to express or discuss their feeling with each other.

Page | 21
CULTURE

 Family kind of relationship respective each other and trust each other.
 Love and Order
 Work together and become helpful to each other to work as a team.
 Open culture every employee has freedom see top management people at any time.
 “Catch them doing right thing”.

BOARD OF DIRECTORS

TVS MOTOR COMPANY LIMITED:

Chairman & M.D: Mr. Venu Srinivasan.

Directors: Mr. Gopal Srinivasan. Mr. T.K.Balaji. Mr. N. Ganga Ram. Mr. C.R.Dua. Mr. H.
Lakshmanan

Mr. T. R. Prasad.

Mr. K.S.Bajpai.

President: K.N. Radhakrishnan

Sr.Vice President – Finance: S. G. Murali

Secretary: T.S.Rajagopalan

Head Office: TVS Motor Company Jayalakshmi Estate V

Floor, 8, Haddoas Road, Chennai-600006.

Factories: TVS Motor Company

P .O. Box No. Harita,

Hosur -635109.

Page | 22
QUALITY OBJECTIVES

At TVS Motor Company, every department works in tandem to produce quality products.
The people form the pillars of support, strengthening the overall quality standards and
moving towards total customer satisfaction.

In our quest to achieve world -class levels in quality as well as improvements in design
and processes, the company has formed special task forces to monitor quality related
performance. The basic tenets of TQM, including Daily work management, Policy
management, Kaizen (continuous improvement), Training and standardization are
followed across our organization.

"We believe that "Quality" is the responsibility of all employees; the quality of our
products and consequently the future of our company is a direct result of the everyday
actions of our employees, in all departments and at all levels."

These processes help us produce defect free vehicles known for their durability and
reliability.

ACHIVEMENTS

India’s first 2 seater 50cc Moped TVS 50, launched in Aug 1980.

First Indian Company to introduce 100cc Indo-Japanese motorcycles in

Sept 1984.

Launched India's first indigenous Scooterette (sub-100 cc variomatic

scooters), TVS Scooty in June 1994.

Introduced India's first catalytic converter enabled motorcycle, the 110cc Shogun in Dec
1996.

Launched India's first 5-speed motorcycle, the Shaolin in Oct 1997.

Launched TVS Fiero, India’s first 150 cc, 4 stroke motorcycle in April 2000

Launched TVS Victor, 4-stroke 110 cc motorcycle, in August 2001, India’s first fully
indigenously designed and manufactured motorcycle.

Page | 23
Launched TVS Centra in January 2004, a world-class 4-stroke 100 cc motorcycle with the
revolutionary VT-i Engines for best-in-class mileage.

Launched TVS Star in Sept 2004, a 100 cc motorcycle which is ideal for rough terrain.

The Deming Prize

TVS Motor Company is the only two-wheeler company in the world to be awarded the
world’s most prestigious and coveted recognition in TQM.

Technology Award 2002.

From ministry of science, gove. Of India for the successful commercialization of

indigenous technology for TVS Victor.

TPM Excellence Award.

First category by Japan Institute of Plant Maintenance.

Asian Network for Quality Award 2004.

TVS Scooty Pep won the prestigious 'Outstanding Design Excellence Award' from
Business World and National Institute of Design.

Star of Asia Award to Mr. Venu Srinivasan, CMD TVS Motor Company by Business
Week.

Venu Srinivasan,Chairman and Managing Director, TVS Motor Company was Honored
with Doctorate in Science by University of Warwick, U.K

Best Managed Company award from Business Today, one of India’s leading business
magazines.

Most Investor friendly company by Business Today, one of India’s leading business
magazines.

Acknowledged by the Japanese for Quality.

We at TVS Motor Company are proud to have been awarded the prestigious and coveted
Deming Prize, instituted by JUSE (Union of Japanese Scientists and Engineers). TVS
Motor Company is the only 2-wheeler company in the world to have received this award.

Page | 24
TVS Motor Company was also awarded the prestigious "TPM Excellence award - First
category" by Japan Institute of Plant Maintenance (JiPm), rated as the benchmark in TPM
excellence in India.

RESERCH AND DEVELOPMENT

The TVS Motor Company R&D team has a strong pool of technical talent supported by
state-of- the- art infrastructure capable of developing new and innovative designs.

Our R&D team has developed the revolutionary Variable Timing Intelligent (VT-i)
Engines, one of the most innovative technologies developed in the two-wheeler industry.

Our R&D Engineers have published multiple technical papers in international conferences
on engine and vehicle technologies. They also have a number of patents to their credit.

SOCIAL RESPONSIBILITY

To give back to society, TVS Motor Company has formed and funded the Srinivasan
Services Trust to undertake all activities relating to community development.

This extended arm of the company believes in social responsibility and has involved itself
in several community development initiatives that have significantly improved the
standard of living of the people in 51 adopted villages across the country.

Economic development

The program enables people below the poverty line in these adopted villages to earn their
livelihood by involving them in activities that generate income.

Health

Health is one of the main focus areas of the Srinivasan Services Trust. Dental care camps;
eye camps, health check-up and nutrition programs are conducted. The initiative also
focuses on primary health, maternal health, child-care and leprosy eradication.

Infrastructure Development

Page | 25
The Company is actively involved in the community development of the villages by
providing infrastructure facilities such as housing, sanitation, roads, drains, bus shelters,
medical center and natural resources management.

SUPPPLY CHAIN MANAGEMENT

Forming the inner rung of the extended TVS family, our suppliers are involved at every
stage of product development.

We extend core values and best practices to all our suppliers.

Through continuous training forums we impart TPM (Total Productivity Maintenance) and
JIT (Just in Time) practices.

Our suppliers are committed to quality through continuous improvement and up gradation
of processes. This has helped them obtain prestigious international certifications like ISO
9000, QS 9000 & TS 16949.

We also facilitate knowledge sharing by reputed international consultants in order to build

& enhance management expertise within our supplier base.

FUTURE FOCUS

We will have profitable operations overseas, especially in Asian markets, capitalizing on

our expertise in the areas of manufacturing, technology and marketing. The Company will
hone and sustain its cutting edge of technology by constant benchmarking against
international.

Characteristics of TVS Motor Company

It was the first Indian company to deploy a catalytic converter in a 100 cc motorcycle and
the first to indigenously produce a four stroke motorcycle. The list of firsts from the firm
include: India's first 2-seater moped – TVS 50, India's first Digital Ignition – TVS Champ,
India's first fully indigenous motorcycle – Victor, first Indian company to launch ABS in a
motorcycle – Apache RTR Series, Indonesia's first dual-tone exhaust noise technology –

Page | 26
Tormax, and a recent launch – India's first connected scooter TVS NTORQ which claims
to be India's first Bluetooth Connected Scooter with features like Call Assistance,
Navigation etc.

Awards and recognitions

TVS Motor won the Deming Application Prize in 2002

In the same year, the work done for the TVS Victor motorcycle made TVS Motor win the
National Award for successful commercialization of indigenous technology from the
Technology Development Board, Ministry of Science & Technology, Government of
India. In 2004, TVS Scooty Pep won the 'Outstanding Design Excellence Award'
from BusinessWorld magazine and the National Institute of Design, Ahmedabad.

The effective implementation of Total Productivity Maintenance practices gave TVS

Motor the TPM Excellence Award, given by the Japan Institute of Plant Maintenance in
2008.

The company's chairman, Venu Srinivasan, was conferred with an honorary Doctorate of
Science degree by the University of Warwick, United Kingdom in 2004,[8] while the
Government of India honoured him with Padma Shri, one of India's highest civilian
distinctions in 2010.

Innovative implementation of Information Technology has won TVS Motor the Ace
Award for Most Innovative NetWeaver Implementation in 2007, awarded by technology
major SAP AG, and the Team Tech 2007 Award of Excellence for Integrated use
of Computer-aided engineering Technologies.

Himalayan Highs, an initiative launched by TVS Motor Company has been included in the
India Book of Records when Anam Hashim became the first woman on a 110 cc scooter to
complete the trip to Khardung La, the world's highest motorable stretch.

The mission statement indicates what an organization wants to achieve. An organization

exists to accomplish something or achieve something. The mission statement may be
changed periodically to take advantage of new opportunities or respond to new market
conditions. Rather it is combination of several things like:

 Customer service of the highest order

 Value for money to the customers

Page | 27
  Professionalism in carrying out business
 Use of technology to improve service standards
 Increase market share.
 Winning consumers heart.

Company’s mission statement is clear and thoughtful which guide geographically

dispersed employees to work independently yet collectively towards achieving the
organization’s goals. VISION Company’s vision is crystal clear and mind frame very
directed “To improve the quality of life through technology”. And continue to grow at a
healthy pace, year after year, decade after decade.

GOALS

 To consolidates its position as a global player in the two wheelers market.

 To leverage technological skills to drive growth.

COMMITMENT

 To our customers.
 To our people .
 To our community.
 To our shareholders.

VALUES

 The top management believes that human resources are extremely important
resources and ensured that they are treated more humanely.
 Personnel policies are framed to facilitate employee welfare and development.
 Seniors take active interest in their juniors and help them learn then job.
 Top management all seniors do believe that employee’s behavior can be changed
and developed at any stage of their life.
 Employees feel free to express or discuss their feeling with each other.

ACHIVEMENTS

 India’s first 2 seater 50cc Moped TVS 50, launched in Aug 1980.
 First Indian Company to introduce 100cc Indo-Japanese motorcycles in Sept 1984.

Page | 28
  Launched India's first indigenous Scooterette (sub-100 cc variomatic scooters),
TVS Scooty in June 1994.
 Introduced India's first catalytic converter enabled motorcycle, the 110cc Shogun
in Dec 1996. Launched India's first 5-speed motorcycle, the Shaolin in Oct 1997.
 Launched TVS Fiero, India’s first 150 cc, 4 stroke motorcycle in April 2000
Launched TVS Victor, 4-stroke 110 cc motorcycle, in August 2001, India’s first
fully indigenously designed and manufactured motorcycle
 Launched TVS Centra in January 2004, a world-class 4-stroke 100 cc motorcycle
with the revolutionary VT-i Engines for best-in-class mileage.
 Launched TVS Star in Sept 2004, a 100 cc motorcycle which is ideal for rough
terrain.

AWARDS

 The Deming Prize TVS Motor Company is the only two-wheeler company in the
world to be awarded the world’s most prestigious and co oveted recognition in
Technology Award 2002. From ministry of science, gove Of India for the
successful commercialization of indigenous technology for TVS Victor.
 TPM Excellence Award First category by Japan Institute of Plant Maintenance.
Asian Network for Quality Award 2004.
 TVS Scooty Pep won the prestigious 'Outstanding Design Excellence Award' from
Business World and National Institute of Design.
 Star of Asia Award to Mr. Venu Srinivasan, CMD TVS Motor Company by
Business Week. Venu Srinivasan,Chairman and Managing Director, TVS Motor
Company was Honored with Doctorate in Science by University of Warwick, U.K
Best Managed Company award from Business Today, one of India’s leading
business magazines.
 Most Investor friendly company by Business Today, one of India’s leading
business magazines. Acknowledged by the Japanese for Quality.

HISTORICAL OVERVIEW

Page | 29
In the year 1962, Sundaram Clayton came into existence. This company was invented by
the collaboration of Sundaram company and Clayton Dewandre Holdings of the United
Kingdom. This collaboration started making products of motor bike brakes, compressors,
and other automotive products. For a little time, the company was engaged in the same
work for about a decade, they were manufacturing automotive products.

In the year 1978, they set up a plant to manufacture modeps. It was set up at Hosur Tamil
Nadu. In the year 1980, they launched India’s first two-seater modep named TVS 50. In
the year 1982, Sundaram Clayton Ltd collaborated with the Suzuki Motor Corporation
who was a Japanese auto giant of that time, and even now as well.

TVS Motor Company the flagship company of TVS Group is the third largest two-wheeler
manufacturer in India. The company manufactures a wide range of two-wheelers from
mopeds to racing inspired motorcycles. The company also manufactures three-wheelers.
The company has an annual production capacity of 4 million 2 wheelers & 120000 three
wheelers. It is one of the leading two-wheeler and three-wheeler exporters from India
distributing to over 60 countries.

Page | 30
The company has manufacturing plants located at Hosur in Tamil Nadu Mysore in
Karnataka and Nalagarh in Himachal Pradesh. It also has one manufacturing unit located
at Karawang in Indonesia.In the year 1979 TVS Group company Sundaram-Clayton Ltd
started Moped Division at Hosur to manufacture TVS 50 mopeds. In the year 1982 the
company entered into a technical know-how and assistance agreement with Suzuki Motor
Co Ltd of Japan and in the year 1985 they incorporated a new company Lakshmi Auto
Components Pvt Ltd for the manufacture of critical engines and transmission parts.In the
year 1986 the company acquired the assets of the moped division from Sundaram Clayton
Ltd.

TVS Motor Company –– a member of the TVS group is the largest company of the group
in terms of size and turnover. The TVS group has always been inspired by a century–long
mission and vision of its own destiny. It is not just a business but a way of doing business,
which sets TVS apart from others. TVS Motor Company is the third largest two–wheeler
manufacturer in India and one among the top ten in the world, with an annual turnover of
more than $1 billion in 2008–2009. It is the flagship company of the $4 billion TVS
Group. The company has four plants located at Hosur and Mysore in south India, in
Himachal Pradesh, North India and one in Indonesia.

The company has a production capacity of 2.5 million units a year. TVS Motor's strength
lies in the design and development of new products –– the latest launch of seven products
on the same day seen as a first in automotive history. TVS delivers total customer
satisfaction by anticipating the customer's need and presenting quality vehicles at the right
time and at the right price. The customer and his ever changing need is its continuous

Page | 31
source of inspiration.TVS Motor Company the flagship company of TVS Group is the
third largest two-wheeler manufacturer in India.

The company manufactures a wide range of two-wheelers from mopeds to racing inspired
motorcycles. The company also manufactures three-wheelers. The company has an annual
production capacity of 4 million 2 wheelers & 120000 three wheelers. It is one of the
leading two-wheelers and three-wheeler exporters from India distributing to over 60
countries. The company has manufacturing plants located at Hosur in Tamil Nadu Mysore
in Karnataka and Nalagarh in Himachal Pradesh. It also has one manufacturing unit
located at Karawang in Indonesia. In the year 1979 TVS Group company Sundaram-
Clayton Ltd started Moped Division at Hosur to manufacture TVS 50 mopeds.

In the year 1982, the company entered into a technical know-how and assistance
agreement with Suzuki Motor Co Ltd of Japan and in the year 1985 they incorporated a
new company Lakshmi Auto Components Pvt Ltd for the manufacture of critical engines

Page | 32
and transmission parts. In the year 1986, the company acquired the assets of the moped
division from Sundaram Clayton Ltd. Also, the name of the company was changed from
Indo Suzuki Motorcycles Ltd to TVS Suzuki Ltd. In the year 1992, they launched two
modes of motorcycles namely Samurai and Shogun and in the year 1993, they launched
TVS Scooty. During 1999-2000 TVS Suzuki Ltd was amalgamated with Sundaram Auto
Engineers Ltd an unlisted group company which was incorporated in the year 1992.

As per the scheme, all the assets and liabilities of erstwhile TVS Suzuki Ltd together with
all obligations and contingent liabilities were vested in Sundaram Auto Engineers (India)
Ltd with effect from April 22 1999. This merged entity was later renamed TVS Suzuki
Ltd. The TVS group and Suzuki Motor Corporation parted ways from their 15-year-old
joint venture on September 27 2001. The shares held by the Suzuki Motor Corporation
were acquired by Anusha Investments Ltd a wholly owned subsidiary of Sundaram-
Clayton Ltd for Rs 9 crore. Thus the company became a subsidiary of Sundaram-Clayton
Ltd with effect from November 15 2001. Since Suzuki Motor Corporation ceased to be a
shareholder of the company cannot use the word 'Suzuki' as the part of their name and
hence the name of the company was changed to TVS Motor Company Ltd. During the
year 2002-03, the new stylish TVS Scooty Pep and the upgraded version of Fiero was
launched in the market. On April 1, 2003, the subsidiary company namely Lakshmi Auto
Components Ltd acquired the entire paid-up capital of Sundaram Auto Components Ltd.
Consequently, Sundaram Auto Components Ltd became a subsidiary company with effect
from April 1 2003.

In October 2003 the company entered into a scheme of arrangement with Lakshmi Auto
Components Ltd and Sundaram Auto Components Ltd. As per the scheme, all the assets
and liabilities of the rubber and plastic businesses of Lakshmi Auto Components Ltd were
transferred to Sundaram Auto Components Ltd on slump sale basis on April 1, 2003, for
consideration of 12.25 crores. The remaining business of Lakshmi Auto Components Ltd
namely engine components division together with their investments in other bodies
corporate was transferred to the company with effect from April 2 2003. During the year
2003-04, the company launched new products such as TVS Centra New Victor GL Fiero
F2 & Fx and Scooty Pep. During the year 2004-05, they launched new products such as
TVS Star New Victor GLX New Victor GX and Scooty Pep 'Splash' series. During the

Page | 33
year 2005-06 the company entered into a joint venture with Columbian party for exploring
opportunities in the Columbian market with an equity investment of Rs 5 million.

In March 2008 the company launched their three wheeler TVS King in two variants
namely two-stroke petrol and two strokes LPG. The company won the Team Tech 2007
Award of Excellence for Integrated use of Advanced Computer Aided Engineering
Technologies in product development. They also won the prestigious SAP ACE 2007
Awards for Customer Excellence in the Most Innovative Netweaver Category for several
SAP implementations that are put in place. In June 2008 the company entered into a
contract manufacturing arrangement with Mahabharat Motors Manufacturing Pvt Ltd
whereby TVS motor cycles will be manufactured at the latter's two-wheeler manufacturing
facility that is located on the outskirts of Kolkata. TVS would help Mahabharat Motors to
set up the factory and provides engineering support to them.
In June 2010 they acquired the entire paid-up capital of TVS Housing Ltd and thus TVS
Housing Ltd became a wholly owned subsidiary of the company. In October 2010 the
company won the SAP ACE Award for Consumer Excellence 2010 in 'Best Run Award in
Automotive' category. They also won the Silver EDGE award from Information Week a
leading IT magazine for in house design and development of Data Acquisition System for
improving shop floor productivity.

In 2012 the company signed an MOU with Central Bank of India to provide attractive
financing options for its three-wheeler TVS king across all 4000 branches operating in
India.. In 2013 the company won Silicon India Mentor Graphics Best VLSI / Embedded
Design - Automotive Award. The company and BMW Motorrad Signed a Cooperation
Agreement. The Company proposed to set up an assembly line in Uganda. In 2014 the
company launched TVS TRU4 Synthetic 10W 30 Engine Oil. The Company launches
StaR HLX 125 Motorcycle in Tanzania.

On 28 June 2017 TVS Motor Company announced its partnership with Abans Auto a
leading distributor in Sri Lanka. Through this tie-up TVS King, the 200 cc passenger
three-wheeler will be launched in the Sri Lankan market. As a part of the agreement, TVS
Motor Company will leverage Abans Auto's network of over 200 showrooms and
appointed dealers in strategic locations around Sri Lanka. Furthermore, Abans Finance will

Page | 34
 provide finance schemes to the customers of TVS Motor Company at affordable rates. On
26 September 2017 TVS Motor Company announced that its popular scooter brand TVS
Jupiter has clocked sales of 2 million units within 4 years of its launch. On 6 December
2017 TVS Motor Company announced the launch of TVS Apache RR 310.

On 10 September 2018 TVS Motor Company announced that its premium motorcycle
brand TVS Apache has crossed a key sales milestone of 3 million units. On 18 September
2018 TVS Motor Company announced that its 125cc scooter offering TVS NTORQ 125
has crossed the 1 lakh sales mark. On 19 September 2018 TVS Motor Company
announced its association with the leading distributor in the Mexican region Torino Motors
a subsidiary of Groupo Autofit. In the first year of the association, Torino Motors will
work with TVS Motor Company to open 40 exclusive stores in the country for the
distribution of two-wheelers. With over 40 years of experience in the region, Torino
Motors specialises in automobile and retail finance.

PRODUCTS OF THE COMPANY

TVS Motor Products

TVS Motor Company has been actively engaged in production of an impressive range of
two-wheelers that have easily captured the hearts of the consumers of all generations and
all segments of the society. The following is the list of its commendable initiatives:

 TVS 50 – India's 1st two-seater 50 cc moped was launched in August, 1980

Page | 35
The TVS 50 is first two-seater moped to be launched in the Indian market. It was launched
in India back in 1980 by TVS. The first generation of this moped rolled out from the
factory based in Hosur, Tamil Nadu. Here you can find out the TVS XL 50 price, specs,
key features, mileage, and images.

Model Name TVS 50

Price Rs 5,000

Displacement 50 cc

Gearbox Automatic

Mileage ––

Colours Black, Blue, Green

Price Rs 5,000

Page | 36
Key Features
 Lightweight Body
 Two-Seater
 50cc Engine
 Spoke Wheels
 Halogen Headlamps
 Space to Carry Luggage
 Drum Brakes
 Analogue Instrument Cluster
The TVS 50 has a very simple design just like any other moped. Its design was similar to
the Kinetic luna bike. The only major difference between TVS moped and Luna was that
the luna was a single-seater moped and the TVS XL was a double-seater moped. The TVS
moped also offered space between handle and seat to carry luggage.
As, the TVS 50 was a moped, So, along with a manual pedal it was also equipped with an
engine like the Kinetic Luna bike. It was powered by a 50cc single-cylinder, two-stroke
engine. The power and torque produced by this moped are unknown, also these two factors
didn’t matter back then.
Coming to the chassis of this moped, it was based on a steel chassis, which was very
lightweight. It used hydraulic front forks and dual rear shock absorbers at the rear. The
TVS 50 used drum brakes at both the front and rear wheel. The TVS 50 came with spoke
rim wheels and tube tyres. It featured a round-shaped halogen headlamp and rectangular-
shaped taillamps. It didn’t come with front and rear turn indicators. The instrument console
on the XL 50 was an analogue unit that showed speed, & odometer.

TVS 50 Price in India & Availability

Currently, this retro moped from TVS is not available in the market as it has been
discontinued a long ago. However, if you are a collector or retro machine enthusiast and
still want to own this iconic moped, then you are in luck. There are some of these still
available in the second-hand market.

TVS Scooty – India's 1st indigenous 100 cc variomatic scooter was launched in June,
1994. The TVS Scooty is a brand of Scooters made by TVS Motors of India. It is
marketed mainly to women, and in 2009 was the largest selling brand among scooters

Page | 37
aimed specifically at women buyers, selling about 25,000 units per month, compared to
about 60,000 per month for the overall top selling scooters in india. In 2009 TVS Scooty
began providing two-wheeler riding training to women across small and large towns in
India in an effort to increase the size of the target market. Fewer than 2% of Indian women
in the potential two-wheeler buying category of 15- to 60-year-olds actually buy a scooter.
The campaign was called Women on Wheels: Building the Riding Habit, and later
renamed the TVS Scooty Institute. The program has had 80 locations, and 42,000 women
have been trained to ride a two-wheeler. About 20% of women trained at the institute buy
the TVS Scooty. This campaign won the EMVIE by the Ad Club Bombay for campaign
innovation.

Product placement in Indian entertainment

The TVS Scooty range has benefited from product placement in Bollywood movies and
Indian TV Serials, as either a prop, or in certain cases part of the plot. In the 2008
film Ghajini starring Aamir Khan, lead actress Asin Thottumkal rides the TVS Scooty
Pep+ to get around in the role of Kalpana. It has appeared in the films Chance Pe
Dance starring Genelia D'Souza, and in Sunday starring Ayesha Takia. Ranbir Kapoor in

Page | 38
the lead role of the 2009 release Rocket Singh: Salesman of the Year rather unwillingly
has to ride the a bright pink Scooty Pep+, bought lovingly for him by his father, played by
the avuncular Prem Chopra. The Scooty becomes central to the plot as much of the time
Ranbir's character Harpreet Singh spends on the road is on this scooter.

MTV Scooty Teen Diva initiative

TVS Scooty supported the MTV Scooty Teen Diva reality television contest in which
contestants were judged on a variety of skills and attributes. The 2009 edition had over
3,000 applicants, 11 of whom participated in a 15-day shoot on location which was
televised into an eight-episode reality series on MTV India in July–August 2009. Featuring
judges who were members of the Indian fashion industry, contestants were graded on skills
such as ramp-walking, cheerleading, acting and creativity. The winner of the 2008 edition
was Koyal Rana and of the 2009 edition was Apeksha Porwal. They have both competed
as India's representative at the Miss Teen International beauty pageant in July 2009 and
2010 in Chicago, United States. The association with a youth-oriented TV series is
believed to reinforce Scooty's position in the minds of the target consumer.

TVS Fiero – India's 1st 150, cc 4-stroke, motorcycle was launched in April, 2000. It has
been a few years since TVS has launched a new motorcycle in our Indian market. They
have currently bikes in the 110cc to 300cc. The only area that they miss upon in bikes is
the 125cc segment. The company had registered the TVS Fiero 125 days back in
December 2020. We think that this bike is very essential for TVS in the Indian bike
market. This article will take you through all the reasons why TVS should introduce this
motorcycle as soon as possible. TVS Fiero 125 could have a normal halogen headlight as it
falls into a price range that usually does not offer LED headlamps. TVS could also make
sure that this vehicle gets Bluetooth but the unit might not have all the features that we see
on the Apache series.

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 We are expecting TVS to introduce the Glide Through Traffic technology on this bike too.
Other features could include a digital instrument cluster. As of now, there is no launch date
for this TVS motorcycle. We expect its price to be under Rs 1 lakh. This might come with
completely different styling than the Apache and will look like a traditional commuter
segment bikes. TVS should launch this motorcycle soon before the market gets saturated
with premium commuters in the 125cc segment. Also, with the rising prices of fuel people
will consider looking at smaller capacity motorcycles for their daily runs. If we look at the
current 125cc lineup we can see bikes like Honda SP 125, Bajaj Pulsar125, Honda Shine,
Hero Passion Pro and Super Splendour. TVS do not have a bike that directly competes
with these bikes. Also, the Bajaj Pulsar 125 attracts customers who want a slightly
premium offering than the other commuter 125cc bikes. When the TVS Fiero was
previously launched it was a 150cc bike that used to directly compete with the CBZ and
Bajaj Pulsar 150. We think that with the new TVS Fiero 125 the company will try to
recreate the same competition.

 TVS Centra – A world class, 4-stroke,100 cc motorcycles fitted with revolutionary

VT-i engines for best in class mileage was launched in January,2004.

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TVS Motor Company is flagship company of TVS Group which is seen as the 3 rd largest
two-wheeler manufacturer in India. The company is known to manufacture a wide range
from two-wheelers that range from mopeds to racing inspired motorcycles. Also, the
company manufacturers three-wheelers also. The journey from producing TVS scooty to
TVS Apache310 has been inspiring for a bike company. The company has grown to such
an extent that it has the production capacity of 4 million 2 wheelers & 120000 three
wheelers. In fact, the company is the leading exports two-wheelers and three-wheelers
from India to over 60 different countries.

The company has 2 manufacturing plants, one which is at Hosur in Tamil Nadu Mysore in
Karnataka and the other one in Nalagarh in Himachal Pradesh. Internationally the
company has a unit located at Karawang in Indonesia.The journey for the company started
from the year 1979 when TVS Group company Sundaram-Clayton Ltd started Moped
Division at Hosur to manufacture TVS 50 mopeds.

In the year 1982, the company made an agreement with Suzuki Motor Co Ltd of Japan for
the technical know-how. In the year 1985, they incorporated a new company called
Lakshmi Auto Components Pvt Ltd that used to manufacture critical engines and
transmission parts. In the year 1986, the company was renamed from Indo Suzuki
Motorcycles Ltd to TVS Suzuki Ltd. The company launched bike models namely Samurai
and Shogun in the year 1992 and a year later they came up with the famous TVS scooty

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that made the company synonymous with scooty. There was a collaboration of TVS with
Suzuki for a period of 15 years that lasted until the year 2001.

In the year 2016, the TVS Motor Company announced a partnership with the online
shopping portal Snapdeal that will help it to sell its bikes and scooters online from the
comfort of home. Nine two-wheeler products from TVS Motor Company were available
on Snapdeal. At present, some of the TVS bikes in the market are TVS Apache RTR 160
4V, TVS Apache RTR 160, TVS Apache RTR 200 4V, TVS Jupiter. Ex-showroom, TVS
Sport, TVS Ntorq 125,TVS Apache RR310, TVS Scooty Pep Plus,

TVS Bike price

TVS Bike price in India starts from 40K Onwards which is the ex-showroom price of their
cheapest Bike TVS Sport. The company most expensive Bike is TVS Apache 310 R which
is priced at 2.23 Lacs Onwards.

TVS Bike Specifications

The power figures of TVS Bikes range from TVS Sport which produces a peak power of
7.4bhp to the TVS Apache 310 R that produces a peak power of 34 bhp of power.

The engine displacement figures start from 99cc for TVS Sport up to 310cc of TVS
Apache310. The highest fuel efficiency of TVS Bikes is given by TVS Dream Neo that
gives a fuel efficacy of 84 km per liter.

TVS Latest Models

As per the latest information available from the brand side, there is two TVS new Bike
model that will be launched in the year 2019-2020. The upcoming New Bikes are TVS
Zeppelin that will be an expected price of 1.5 lacks, TVS Creon that will be an expected
price of ₹ 1.0 lacs.

TVS Bikes on Road Price

The TVS Bikes on road price starts from Rs. 43.3K onwards which is the on-road price of
their Bike model TVS Sport. The on-road price for the TVS Apache 310R is 2.35 lacs
which is the most expensive bike in the TVS line up.

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TVS Star – A 100 cc economical motorcycle, ideally suited for rough terrain was
launched in September, 2004. TVS hiked the prices of its lineup, including the Star City
Plus, in April 2021. In March 2021, the TVS Star City received a new colour option, Pearl
Blue, adding to the already-existing schemes.

The TVS Star City Plus is a slightly more premium 110cc commuter bike from the Hosur-
based brand. It was the first motorcycle in its segment to be equipped with an all-LED
headlamp.

TVS Star City Plus Price

The TVS Star City Plus is priced from Rs 66,895 for the drum brake-equipped variant and
Rs 69,465 for the model with the front disc brake. Both prices are ex-showroom Delhi.
The drum brake-equipped version is available in six colour options whereas the disc one is
offered in two.

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Star City Plus Specifications
The Star City Plus is powered by a BS6-compliant single-cylinder air-cooled, fuel-injected
110cc motor, generating 8.19PS at 7,350rpm and 8.7Nm at 4,500rpm. It works in
conjunction with a 4-speed gearbox. The commuter bike continues with the same
underpinnings as before: a conventional telescopic fork and twin rear shocks. A 130mm
drum or a 240mm petal disc brake at the front and a 110mm drum at the rear bring the bike
to a halt. Complying with the latest safety norms, the bike gets CBS as standard.

TVS Star City Plus Variants

TVS offers the Star City Plus in two variants: drum and disc. Apart from the difference in
the braking and colour schemes, the rest of the motorcycle is the same in both variants.

Star City Plus Design

The TVS Star City Plus looks a little more premium than its sibling, the Radeon. This is
thanks to the bikini fairing, all-LED headlamp, chromed-out exhaust heat shield, and a
sportier colour scheme. The Pearl Blue colour variant, in particular, gets a blue coloured
pillion grab rail whereas it is black in all the other colour versions. All in all, its matured
design will appeal to those looking for a premium-looking but affordable commuter
motorcycle.

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Star City Plus Features
The TVS Star City Plus was the first motorcycle in its segment to get an all-LED
headlamp. The tail lamp and the indicators are bulbs, though. It also features an analogue
dial for the speedometer and a digital inset showing the fuel gauge and odometer readings.
Apart from the other tell-tale lamps, it also gets a service indicator, eco, and power mode
indicator.

TVS Star City Plus Competitors

The TVS Star City Plus goes up against the Hero Splendor iSmart 110 and Honda Livo. In
terms of pricing, the Star City Plus rivals the Hero Passion Pro, Hero Destini 125,
and Honda Activa 6G.

TVS Apache – Named “Bike of the year” for the year 2006 was launched in November,
2005. The TVS Apache is a family of bikes manufactured by TVS 2 wheelers in India.
TVS offers a series of 5 new Apache models in India. TVS Apache price starts at Rs. 1.03
Lakh for the cheapest model Apache RTR 160 with a 159 cc engine. The most expensive
model Apache RR 310 is priced at Rs. 2.49 Lakh with a 312 cc engine claiming mileage of
33 kmpl. The popular Apache includes Apache RTR 160 (Rs. 1.03 Lakh) and Apache RTR
160 4V (Rs. 1.07 Lakh)

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TVS is one of the few Indian manufacturers who has invested a lot of time and money into
motorsports. The Apache family is a direct result of its exploits in motorsports. Right from
160cc to 310cc, each and every model of the Apache family has been tweaked and tuned to
provide brilliant performance. The cheapest Apache on sale today happens to be one of the
oldest ones as well: the TVS Apache RTR 160 2V (Rs 94,500).

There are 5 TVS Apache models currently on sale in India. The flagship in this series
remains the TVS Apache RR 310 (Rs 2.40 lakh), a motorcycle jointly developed by TVS
and BMW Motorrad. The modern Apaches like the RTR 160 4V and the RTR 200 4V get
features like a four-valve head, oil-cooling and race-tuned suspension units, keeping the
sporty genes of the brand intact.

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TVS Apache Price List (2021) in India

Model Ex-showroom Price

Apache RTR 160 Rs. 1.03 Lakh

Apache RTR 160 4V Rs. 1.07 Lakh

Apache RTR 200 4V Rs. 1.29 Lakh

Apache RR 310 Rs. 2.49 Lakh

Apache RTR 180 Rs. 1.08 Lakh

Mopeds - the motorcycle with pedals is the entry-level two-wheeler. Mopeds are the
cheapest category of two wheelers, having low power compared to scooters and
motorcycles. Mopeds are most popular amongst college students, ladies and low-income
households. These vehicles cost in the range of Rs12,000 and onwards. Mopeds are

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predominantly used for small distance transportation. Mopeds are also used as the second
vehicle in the family along with car or scooter/motorcycle.

Autorickshaw, as the name TVS KING ZX indicates is a motorised cycle rikshaw, a three-
wheeler. The shortage of personal and mass commute transport in the country, easy
maneuverability on narrow and crowded roads and low operation costs gave rise to
exponential growth for three-wheeler industry in the country. Three-wheelers are also used
as goods transport vehicles for small distance transportation within the city limits.

The Indian three-wheeler industry is dominated with petrol and new cng engine vehicles.
But the dominance was threatened to an extent with the introduction of diesel engines from
Crompton Greaves, which provides a benefit of low operating cost. But higher vibration
and maintenance cost lead to drop in sales of diesel engine three-wheelers.

Two-wheelers emit harmful pollutants such as carbon monoxide and hydrocarbons. The
emission norms are becoming stringent the world over. In India, the norms are being
implemented in two phases. While the first phase Euro 1 norms have become applicable
since April 1996, even more stringent norms Euro 2 will come into effect from April 1,
2000. The details about emission norms for the two-wheelers new emission norm for year
2000 will be an acid test as none of the present models except four stroke vehicles confirm
to the norms. To full-fill emission norms the manufacturers have three options: to switch to
four-stroke engines, to fit catalytic converters for the existing models, to improve upon the
existing two-stroke engine.

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TVS Scooty Pep+

TVS Scooty Pep+ launched by TVS Motor Company has been designed keeping in mind
the needs of the upwardly mobile and modern woman. Its newly refined 90cc engine along
with other host of enhancements make it more pepped up as well as sporty, just right for
young girls. With its ‘EZ stand' technology it is much lighter and proves to be of superb
convenience for women riders. Though a marked change has been made in its power,
Scooty Pep+ retains its trendy and sexy looks. A whole lot of rich features have also been
incorporated in the new Scooty Pep+, like greater storage facility, mobile charger, lights
under the seat storage and fluorescent ignition key slot. TVS Scooty Pep+ signifies
freedom and is a more bubbly and cute scooterette.

The TVS Scooty Pep Plus is a modern 4 stroke 90cc scooty that is ideal for the ladies. Its
powerful engine generates maximum power of 5 bhp@ 6500rpm and maximum torque of
5.8nm@ 4000 rpm.

Some of the best features of the Scooty Pep Plus are jewel box headlamp, integrated tail
lamp, chrome plated exhaust, multi reflector indicators, and the striking pillion grab rail.

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Besides these, there are many other features to this scooterette that prove very user-
friendly- auto choke, bag hooks, compartmentalized utility box, auto fuel tap, glove box
push and pull bag holder among others.

The Pep Plus Scooty comes in dual texture colors and arresting graphics. The TVS Scooty
Pep Plus is available in following colors: Pink, Green, Red, Blue, Black, White.

TVS Soocty TeenZ Elecric:

Tvs scooty is one of the electric moped from the competitors product.Tvs TeenZ have 60cc
engine. Motor rated power is 800w and motor rated torque is 33nm @ 150 rpm. Motor
rated voltage is 48 V. Its wheelbase is 1220 mm. Its average on the road is 40. Scooty
TeenZ have so many additional innovate like Low charge indicator, Puncture resistant
tyres, mobile charger, EaZy center stand, etc. In the new market 60% consumers feedback
is exellent. The TVS Scooty TeenZ is available in following colours:

Carnation Red

Lily Lilac

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Tulip Black

TVS Fiero F2:

TVS Fiero F2, launched by TVS Motor Company, is a product of TVS' constant
commitment to push the performance benchmarks to the hilt. A powerful 150cc 4-stroke
bike, which also won the National Motocross Championship, TVS Fiero F2 is a mean
machine engineered and perfected to set new standards in style and performance. Its 8.95
KW (12 bhp) dynamic engines, capacity of 7000 rpm and the capability of delivering a
striking acceleration of 0-60 in just 6 seconds sets TVS Fiero F2 apart from other
motorcycles in this category. Human engineering at its best, the Econometer allows the
rider to choose between better pick up and better fuel economy. Also, its dual mapped
ignition system enables the engine to provide power or economy as per the rider's choice.
And last, but not the least, its intelligent CV carburetor operates on a pressure sensitive
diaphragm in constant vacuum for smooth power transitions resulting in superior mileage
efficiency.

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TVS Victor GLX 125 introduced by TVS Motor Company has got the new version of the
125cc engine along with an electric start option. The other unique feature offered by this
bike is the air suspension system which works on gas filled shock absorbers for better
riding experience. TVS Victor GLX 125 is the machine of choice for those who are on a
lookout for style, power and performance. The fuel tank has an aircraft styled fuel filler
lid. Small cowls have been placed below each side of the tank filling up the void between
the tank and the engine. Fairing bits and tank have been decorated with smart dual tone
decals. The pillion footrests have been ingenuously mounted on attractive aluminum sub
frame sections, below which runs a heat-shielded silencer in chrome.

Colors: Red, Blue And Black-Silver.

Price: Rs. 42,950

TVS Victor GX, a quality product from TVS Motor Company, the makers of TVS Apache
- The Bike of the Year, has been launched and it is really a victor when it comes to power,
performance and style. Loaded with a powerful 110cc engine which generates 6 KW (8.1
bhp) of awesome power, TVS Victor GX has got coated anti-friction pistons along with
thin piston rings for superior power transmission which results in longer engine life and
lower maintenance. Latest laser streaked body graphics, bold and big headlamp, sporty and
attitude driven looks, Ride Switch for adjustment of the rear shock absorbers to provide
optimum shock absorption in presence or absence of a pillion rider to ensure a smooth and
jerk free ride on any kind of road. Its specially designed Anti-skid special compound tyers
with custom designed new contours which provide unmatchable grip on any kind of road

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conditions and last but not the least an Econometer, a high tech visual guidance system
connected to the digital CDI, along with Economy and Power mode indicators helps the
rider to keep a check on fuel economy or power thereby gaining total control over mileage
it is a complete package incorporating style and performance.

Colors: Red, Black, Metallic olive green, Blue and Metallic

Price: Rs 39,390

The TVS Star is powered by a 4-stroke 100cc engine that generates maximum power of
5.50 kW (7.5 bhp) @ 7500 rpm and a maximum torque of 7.5 Nm @ 5000 rpm. This bike
has been specially designed for the economy section of the nation. Although the style and
looks of TVS Star might be minimal, its performance is impressive.

The TVS Star is equipped with single-spine frame and telescopic forks as front suspension
and dual shock absorbers at the rear that assures smooth riding experience on the uneven
roads. With a wheelbase of 1250 mm, the bike also offers a steady and comfortable ride.

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The Flame is powered by a 4-stroke 124.8cc engine that generates maximum power of
7.7kW @ 7500 rpm and a maximum torque of 10nm @ 6000 rpm. This bike has been
specially designed for the economy section of the nation. Although the style and looks of
TVS Flame might be minimal, its performance is impressive.

The TVS Flame is equipped with single double-spine frame and telescopic forks as front
suspension and dual shock absorbers at the rear that assures smooth riding experience on
the uneven roads. With a wheelbase of 1320 mm, the bike also offers a steady and
comfortable ride. Its have also new additional like a digital consul, tween lamps,
Aerodynamic delta design and also so many way to be attract to consumer.

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TVS Jupiter is a variomatic scooter launched in September 2013 by India's TVS Motor
Company. The launch of the scooter marked the company's entry into the part of the
market that mainly targets females. It is powered by a single-cylinder, four-stroke, 110 cc
(6.7 cu in) engine and delivers 5.88 kW (7.88 bhp) at 7,500 rpm. The scooter delivers a
pick-up of 0 to 60 km/h in 11.2 seconds. The scooter has an 'Econometer' and has a fuel
efficiency of 49 kmpl, per the manufacturer. In July 2018, TVS Jupiter crossed the 2.5
million unit sales mark and became the second most sold scooter in India.

Awards

In 2014, the NDTV Car & Bike Awards named the TVS Jupiter the Scooter of the Year.
The TVS Jupiter also won awards from BBC Top Gear India and Bike India, which named
it the Scooter of the Year, making it the most awarded scooter in India. It also won the
award for Excellence in Branding & Marketing at the 5th CMO Asia Awards by World
Brand Congress.[12] TVS reached 500,000 scooters on the road in 18 months, which is a
record in the Indian two-wheeler industry.

Special Edition

In 2015, TVS Motor Company launched a new limited volume variant of the Jupiter,
called the TVS Jupiter Scooter-of-the-Year Special Edition, created to celebrate the TVS
Jupiter being named Scooter of the Year 2014 in India. TVS has successfully launched
many models, such as the TVS Jupiter ZX, TVS Jupiter Classic, and the most recent TVS
Jupiter Grande.

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 Indian 2 Wheeler Sales Figures – January 2021

Two WHEELERS SALES - DOMASTIC DISPATCHE - JANUARY 2021

Rank Two Wheeler OEM Jan'21 Jan'20 Growth(%) Jan'21 MS Jan'20 MS Diff
1 Hero Motorcop 467753 488069 -4.20% 32.71% 36.40% -3.68%
2 Honda 416716 374114 11.40% 29.14% 27.90% 1.24%
3 TVS 205216 163007 25.90% 14.35% 12.16% 2.20%
4 Bajaj Auto 156404 157796 -0.20% 11.01% 11.77% -0.76%
5 Royal Enfield 64372 61292 5.00% 4.50% 4.57% -0.07%
6 Suzuki 57004 56012 1.80% 3.99% 4.18% -0.19%
7 Yamaha 55151 35913 53.60% 3.86% 2.68% 1.18%
8 Piaggion 6040 4358 38.60% 0.42% 0.32% 0.10%
9 Kawasaki 161 151 6.60% 0.01% 0.01% 0.00%
10 Triumph 62 60 3.30% 0.00% 0.00% 0.00%
11 Mahindra Two wheelers 26 23 13.00% 0.00% 0.00% 0.00%
12 Harley Davidson 23 210 -89.00% 0.00% 0.02% -0.01%
Total Two Wheelers 1429928 1341005 6.60%

Top 10 Scooter Sales Figure – march 2021

NO Top 10 Scooters 21-Mar 20-Mar Diff % Growth % Share Mar 21

1 Activa 199208 114757 84451 73.59 47.15
2 Jupiter 57206 21001 36205 172.4 13.54
3 Access 48672 26476 22196 83.83 11.52
4 Pleasure 28516 13898 14618 105.18 6.75
5 NTORQ 26851 9192 17659 192.11 6.36
6 Dio 22677 29528 -6851 -23.2 5.37
7 Destini 14044 9523 4521 47.47 3.32
8 Burgman 9037 5009 4028 80.42 2.14
9 RayZR 8272 11972 -3700 -30.91 1.96
10 Maestro 8005 3538 4467 126.26 1.89
- Total 422488 244894 177594 72.52 100

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SERVICES OF TVS MOTOR

We are all in the midst of unprecedented times as we navigate the rapidly-evolving

situation of COVID-19.

Over 1.3 billion are under total lockdown till April 15, 2020 as India looks to contain the
spread of coronavirus, we all need to support all actions that are being taken at national
and local level in the interest of the entire community.

At TVS Motor Company, we want to reassure that we are taking necessary and
comprehensive actions to connect with our customers and support their well-being.

TVS Motor Company has been synonymous with customer centricity. It will be our
priority to continuously work towards minimising any inconvenience to our valued
customers during these challenging times.

As a law abiding, responsible partner of our network associates, we are gearing up to

address urgent requirements from customers while factoring safety of our associates.

Service Support

 Toll-free number 18002587111 will continue to function to address queries and

concerns real time. Dedicated resources have been allocated between 9:00 AM to
6:00 PM to guide through situation-based solutions.
 The entire service support team of TVS Motor Company is accessible on
[email protected] regarding any query or concern.
 Road Side Assistance (RSA) number, 18002587111, continues to be accessible
24/7 and associates across locations will support, wherever legally possible. The
service will continue to be free for enrolled members and charged to others.
 Associates will follow precautionary health norms as stipulated by authorities to
provide a safe experience, as and when they are functional.
 The Area Office team in the respective state will be available for escalation and to
ensure seamless support to all our customers in this hour of crisis.
 Availing Service
 Free service of vehicles due between March and April, 2020 will be redeemable till
June 2020.

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  For vehicles where warranty is expiring between 1st March and 30th April 2020,
we are extending it to 30th June, 2020.
 AMC services due between March and April, 2020 will be redeemable till June,
2020.

We are waiting to serve our esteemed customers once normalcy is restored and we all need
to collectively work towards that. We request you to take the necessary measures to
safeguard yourself and your families against the spread of COVID-19 by staying at home
and maintaining social distancing.

At TVS Motor Company, our business fundamentals and long-term vision are particularly
strong assets. We are confident in our ability to face and overcome this phase of our
history. Let us all be socially responsible. Stay safe and take care.

COMPETITORS DETAILS

Bajaj Auto limited Ltd.

Bajaj Auto limited is one of the largest two-wheeler manufacturing companies in India
apart from producing two wheelers they also manufacture three wheelers. The company
had started way back in 1945. Initially it used to import the two wheelers from outside, but
from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj
Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become
an integral part of the Indian milieu and over the years have come to represent the
aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy
industries of Japan to produce the latest motorcycles in India, which are of world-class
quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of
Kawasaki heavy industries. The core brand value of Bajaj Auto limited includes Learning,
Innovation, Perfection, Speed and Transparenc.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in
Maharashtra, western India, which produced 1,814,799 vehicles in 2004-05. A network of
backs the sales after sales service and maintenance work shops all over the country.

Then main models of the company are as follows

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BAJAJ AVENGER

BAJAJ CT 100

BAJAJ PULSAR

BAJAJ DISCOVER

BAJAJ WAVE

BAJAJ PLATINA

Kinetic Motor Co Ltd.

Kinetic has launched India's first motoscooter in the form of Kinetic Blaze. Kinetic Blaze
is a 165 cc scooter which seeks to revolutionize the diminishing scooter market in the
country. The product is a first of the seven series of vehicles which Kinetic want to acquire
from the Italian two-wheeler giant Italjet Spa. However the beginning of the company has
been much more modest. The company has revolutionized the concept of personalized
transportation in India with the launch of Kinetic 'Luna' moped in 1972 thus ushering in
the era of mopeds into the country.

Kinetic has three manufacturing facilities located at Goregaon Bhima, Ahmednagar and
Pithampur to produce more than 4 lakh vehicles per year.

Some products of Kinetic Company are as follows

Kinetic Comet.

Kinetic Aquila.

Kinetic Challenger.

Kinetic Nova.

Kinetic Marve.

Kinetic Zoom.

Kinetic Zing.

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Kinetic Luna.

Kinetic-4S.

Kinetic-Boss-115.

Kinetic-GF-125.

Kinetic-GF-170-laser.

Kinetic-Kine.

Kinetic-King-100.

Yamaha motor company.

Yamaha is one of the few Japanese companies, which have given the traditional
manufactures of motorbikes the US, and the European companies a run for their money. It
has to be remembered that the history if two wheelers in Japan is not more than 50 years
old while that in the US and Europe go far beyond that. Yamaha motor company was
founded as a motorcycle manufacturer in 1955, and with in a decade they diversified into
other areas like powerboats and outboard motors. In India the company had got into a joint
venture with Escorts in 1995.

However by the turn of the century Escorts had sold its' stake to leave Yamaha fend on its
own in the Indian market. Yamaha Motor India Private Limited is a 100% owned
subsidiary of Yamaha Motors

Company Limited of Japan, and now it comes with a wide range of products to capture a
large share of the two-wheeler market.

The two-wheeler was durable and coupled with its excellent load carrying capacity the
two-wheeler was an excellent motorcycle for the rural Indian roads. Similarly the Rx 100
and Rx135 were quite popular among the youth as they provided the extra throttle the
young and restless look for.

However in the recent years Yamaha has concentrated on the urban 100cc deluxe category
introducing motorcycles like the Yamaha Libero. These set of two wheelers come with

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international style, cutting edge technology, fuel efficiency, power delivery, and stylized
graphics.

The company is also riding on the popularity of current Bollywood heart throb John
Abraham for the marketing of its' two wheelers. Yamaha is all set to rock the country with
a slew of new products designed for the Young that put power and performance into a
generation that is raring to go all out.

Yamaha believes that its products have huge appeal for this youth segment that seeks
performance and the pleasure of a great drive with technology that is ahead of competition
on style, performance, features and quality. Yamaha believes that these new youth oriented
models will set new standards in the Indian market and help Yamaha gain leadership
position in the market.

Some of the models of Yamaha motor company are

Yamaha Gladiator

Yamaha G5

Yamaha Crux

Hero Honda Motors Ltd.

When Hero Cycles and Honda Motor Company of Japan inked their joint venture in India
in April 1984, few could have imagined that the two would go on to create history and
become the subject of a case study at business schools, internationally.

But that's the Hero Honda saga for you. In a little over two decades, the world's largest
manufacturer of bicycles and the global leader in motorcycles have created not only the
world's single largest motorcycle company but also the most endearing and successful joint
venture for Honda Motor Company worldwide. The company has sold over 15 million
motorcycles and has consistently grown at double digits since its inception and today,
every second motorcycle sold in the country is a Hero Honda.

What makes Hero Honda well, Hero Honda, is synergy. The two partners, leaders in their
respective domains, have been able to consistently draw on each other's strengths. The

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Hero Group's deep domain knowledge of the Indian market and its supplier network has
meshed with Honda's mastery over four-

stroke engine technology to create modern and fuel-efficient machines at affordable prices
for India 's 250-300 million strong middle class.

Progressively through the 1980s, the 1990s and now in the 2000s, Hero Honda has relied
on 3 R's-- Reach, Research and Reliability as its basic building blocks. Using feedback
from the market, a fully equipped R&D center has consistently created best practices in
designing, testing and harmonization, besides placing strong emphasis on road safety and
ride quality. This emphasis has helped Hero Honda build products that are ahead of their
time.

In the 1980s, for example, Hero Honda became the first company in India to prove that it
was possible to drive a vehicle without polluting the roads. The company introduced new
generation motorcycles that set industry benchmarks for fuel thrift and low emission. A
legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters
across India , and Hero Honda sold millions of bikes purely on the commitment of
increased mileage.

The best is yet to come. Hero Honda is powering its way through a market that is still to
unleash its true potential, as barely two per cent of the population has been penetrated so
far!

It isn't surprising that the company is in no mood to take its hand off the throttle. As
Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly puts it, "We
pioneered India's motorcycle industry, and it's our responsibility now to take the industry
to the next level. We'll do all it takes to reach there.''

Some of the models of hero Honda are

CD-Dawn

CD-Delux

Pleasure

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Splender plus, karizma.

Super Splender, achiever.

Passion plus, Glamour.

LML India Ltd.

The company which is popularly known as LML had its beginning with the manufacturing
of synthetic yarn machine in technical collaboration with ARCT, France. In 1984 the
company ventured into two wheelers read scooters, when a technical collaboration with
Piaggio of Italy was signed and within a couple of year's time it rolled out its' first model
in the form of LML NV. The company is credited with revolutionizing the scooter industry
in the country; the company had taken another bold step by getting into a tie up with the
Daelim Motor Company of South Korea to produce state of the art motorcycles in India.
The launch of the LML Freedom motorcycle catapulted the company into the top 5 two-
wheeler

manufacturer of the country. LML Freedom comes with attractive graphics and all the
safety and comfort features one is looking for in a bike. LML Freedom LX comes with the
109.1 cc 4 stroke single cylinder air-cooled engine delivering maximum power of 8.5 bhp
@ 7550 rpm. It is a perfect bike, which targets the office goers and middle level
executives. It comes with a wider wheelbase to provide that extra grip on the not so
smooth Indian roads.

The company has built metal-bodied scooters for nearly two decades, these set of two
wheelers come with attractive body graphics to appease the taste of scooter lovers all over
the country. The scooters have a wide seat for a comfortable ride; the LML Select II also
comes with a backrest for the comfort of the rider. The scooter also comes with a self-start
option to add convenience to riding.

Though the company is going through a bad phase in the recent years it still continues to
manufacture the classic style scooter LML STAR 125E DLX DISC. The scooter comes
with electric start, hydraulic grimeca front brake and a 12 months warranty.

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MARKETING AND CONSUMER BEHAVIOUR

Marketing is a social process which satisfies consumers' wants. The term includes
advertising, distribution and selling of a product or service. It is also concerned with
anticipating the customers' future needs and wants, often through market research.

Introduction

A market-focused, or customer-focused, organization first determines what its potential

customers desire, and then builds the product or service. Marketing theory and practice is
justified in the belief that customers use a product or service because they have a need, or
because it provides a perceived benefit.

By the early 1970s a third stage, the marketing orientation stage emerged as businesses
came to realize that consumer needs and wants drove the whole process. Marketing
research became important. Businesses realized it was futile putting a lot of production and
sales effort into products that people did not want.

Marketing management is the practical application of marketing techniques. It is the

analysis, planning, implementation, and control of programs designed to create, build, and
maintain mutually beneficial exchanges with target markets. The marketing manager has
the task of influencing the level, timing, and composition of demand in way that will
achieve organizational objectives.

In modern times, mainly after the invention of the electronic computer, markets are not
always located in a physical space. Such virtual markets consist of communication paths
where information exchange is easy and deals may be struck. A notable example of this is
the international currency market.

Definitions
Marketing is defined by the American Marketing Association [AMA] as "the activity, set
of institutions, and processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at large.

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 Marketing orientations

An orientation, in the marketing context, relates to a perception or attitude a firm holds

towards its product or service, essentially concerning consumers and end-users.

 Product orientation

 Selling orientation

Customer orientation

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing
decisions.

A formal approach to this customer-focused marketing is known as SIVA (Solution,

Information, Value, Access). This system is basically the four Ps renamed and reworded to
provide a customer focus. The SIVA Model provides a demand/customer centric version
alternative to the well-known 4Ps supply side model (product, price, place, promotion) of
marketing management.

Marketing research

Marketing research involves conducting research to support marketing activities, and the
statistical interpretation of data into information. This information is then used by
managers to plan marketing activities, gauge the nature of a firm's marketing environment
and attain information from suppliers. Marketing researchers use statistical methods such
as quantitative research, qualitative research, hypothesis tests, Chi-squared tests, linear
regression, correlations, frequency distributions, poisson distributions, binomial
distributions, etc. to interpret their findings and convert data into information. The
marketing research process spans a number of stages including the definition of a problem,
development of a research plan, collecting and interpretation of data and disseminating
information formally in form of a report. The task of marketing research is to provide
management with relevant, accurate, reliable, valid, and current information.

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A distinction should be made between marketing research and market research. Market
research pertains to research in a given market. As an example, a firm may conduct
research in a target market, after selecting a suitable market segment. In contrast,
marketing research relates to all research conducted within marketing. Thus, market
research is a subset of marketing research.

Types of marketing research

Marketing research, as a sub-set aspect of marketing activities, can be divided into the
following parts:

 Primary research (also known as field research), which involves the

conduction and compilation of research for the purpose it was intended.

 Secondary research (also referred to as desk research), is initially conducted

for one purpose, but often used to support another purpose or end goal.

There also exists additional modes of marketing research, which are:

o Exploratory research, pertaining to research that investigates an assumption.

o Descriptive research, which as the label suggests, describes "what is".

o Predictive research, meaning research conducted to predict a future

occurrence.

o Conclusive research, for the purpose of deriving a conclusion via a research

process.

Marketing environment

The term marketing environment relates to all of the factors (whether internal, external,
direct or indirect) that affects a firm's marketing decision-making or planning and is
subject of the marketing research. A firm's marketing environment consists of two main
areas, which are:

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Macro environment

On the macro environment a firm holds only little control. It consists of a variety of
external factors that manifest on a large (or macro) scale..

Micro environment

A firm holds a greater amount (though not necessarily total) control of the micro
environment. It comprises factors pertinent to the firm itself, or stakeholders closely
connected with the firm or company. A firm's micro environment typically spans:

 Customers/consumers

 Employees

 Suppliers

 The Media

By contrast to the macro environment, an organization holds a greater degree of control

over these factors.

Marketing Mix

It can be divided into four sections, often called the "four Ps," only one of which is
promotion. They are:

 Product - The Product management aspect of marketing deals with the

specifications of the actual good or service, and how it relates to the end-
user's needs and wants.

 Pricing - This refers to the process of setting a price for a product, including
discounts.

 Promotion - This includes advertising, promotion, publicity, and personal

selling, and refers to the various methods of promoting the product, brand,
or company.

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  Place or distribution refers to how the product gets to the customer; for
example, point of sale placement or retailing.

These four elements are often referred to as the marketing mix. A marketer will use these
variables to craft a marketing plan. For a marketing plan to be successful, the mix of the
four "P's" must reflect the wants and desires of the consumers in the target market.

“Marketing is so basic that it cannot be considered a separate function. It is the whole

business seen from the Customers point of view.”

CONSUMER BEHAVIOUR

The main aim of marketing is meet and satisfy target customers need and wants buyer
behavior refers to the peoples or organization conduct activities and together with the
impact of various influence on them towards making decision on purchase of product and
service in a market. The field of consumer behavior studies how individuals, groups and
organization select, buy, use and dispse of goods, service, ideas, or experience to satisfy
their needs and desires understanding consumer behavior and knowing customer are never
simple. The wealth of products and service produced in a country make our economy
strong. The behavior of human being during the purchase is being termed as “Buyer
Behavior”. Customer says one thing but do another. They may not be in touch with their
deeper motivations. They are responding to influences that change their mind at the last
minute. A buyer makes take a decision whether save or spend the money.

Consumer behaviour is a rapidly growing discipline of study. It means more than just how
a person buys products. It is a complex and multidimensional process and reflects the
totality of consumers' decisions with respect to acquisition consumption and disposal
activities us as consumer exhibit very significant differences in our buying behaviour and
play an important role in local, national or international economics conditions. One of the
very few aspect common to all of us that we all are consumers who have unfulfilled, or
partially fulfilled needs and wants.

No matter who we are- urban or rural, male or female, young or old, rich or poor,
educated or uneducated, behaviour or non behaviour or whatever- we are all consumer. We

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consume or use on a regular basis food, shelter , clothing, education, entertainment,
brooms, toothbrushes, vehicles, domestic help, healthcare and other service, necessities,
comforts, luxuries and even ideas etc. Organizations realize that their marketing
effectiveness in satisfying consumer needs and wants at a profit depends on a deeper
understanding of consumer behaviour. Our consumption related behaviour influences the
development of technology and introduction of new and improved products and services.

Some of the important issues that marketing executives face include:

 What do consumers think about our products and those of our competitors?
 What do they think of possible improvement in our products?
 How do they actually use our products?
 What are their attitudes toward our products and our promotional efforts?

To succeed in a dynamic marketing environment, marketers have an urgent need to learn

and anticipate whatever they can about consumers. The better they know and understand
consumers, the more advantageous it would prove in accomplishing their organizational
objective. Marketers want to know what consumers think, what they want, how they work,
how they entertain themselves, how the play etc.

CONSUMER BEHAVIOUR DEFFINED

"Consumer behaviour refers to the actions and decision processes of people who purchase
goods and services for personal consumption.” James F Engel Roger D Blackwell and Paul
W Miniard "Consumer Behaviour" (Dryden Press, 1990).

"The behaviour that consumer display in searching for, purchasing, using. evaluating and
disposing of product and service that the accept will satisfy their needs. Leon G Schiffman
and Leslie Lazer Kanuk, 'Consumer Behaviour', Prentice-Hall of India, 4th ed. 1991.

How consumers make decisions to spend their available resources such as money, time
and effort on consumption and use related items is the subject of consumers behaviour

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study. Consumers behaviour has two aspects: the final purchase activity which is visible to
us and the decision process which may involve the interplay of a number of complex
variables not visible to us. In fact, purchase behaviour is the end result of a long process of
consumer decision making. The study involves what consumers buy, why they buy it, how
they it, when they buy it where they buy it, how frequently they buy it and how they
dispose of the product after use.

DISCIPLINES INVOLVED IN THE STUDY OF CONSUMER BEHAVIOUR

Consumer behaviour was a relatively new field of study during the second half of 1960s
without a history or research of its own. It is in fact a subset of human behaviour and it is
often difficult to draw a distinct line between consumer-related behaviour and other
aspects of human behaviour. The disciples of consumers behaviour has borrowed heavily
from concept developed in other disciples of study such as psychology, sociology, social
psychology, cultural anthropology and economics.

 Psychlogy is the study of individual which includes motivation, perception,

attitudes, personality and learning theories. All these factors are critical to an
understanding of consumer behaviour and help us to comprehend consumption
related needs of individuals, their actions and responses to different promotional
message and products and the way their experience and personality characteristics
influence product choices
 Sociology is the study of group. When individuals from groups, their actions are
sometimes quite different from the actions of those very individuals when they are
operating alone. The influxes of group membership, family and social class on
consumer behaviour are important for the study of consumers behaviour.
 Social psychology is a combination of sociology and psychology and studies how
an individual operators in a group. It also studies how those whose opinions they
respect such as peers, reference groups.
 Cultural anthropology is the study of human beings in society. It explores the
development of core beliefs and customs that individuals inherit from their parents
and grandparents, which influence their purchase and consumption behaviour.

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  Economics An important aspect of the study of economics is the study of how
consumers spend their funds, how they evaluate alternatives and how they make
decisions to get maximum satisfaction from their purchases

Consumer Buying Decision Process

There are following five stages in consumer buying decision process.
1. Problem identification:-
The buying process starts when the buyer recognizes a problem or need. Marketers need to
identify the circumstances that trigger a particular need. By gathering information from a
number of consumers, Marketers can identify the most frequent stimuli that spark an
interest in a product category. They can then develop marketing strategies that trigger
consumer interest.

2. Information Search:-
The consumer tries to collect information regarding various products/service. Through
gathering information, the consumer learns about completing brands and their features.
Information may be collected form magazines, catalogues, retailers, friends, family
members, business association, commercial, chamber of commerce, telephone directory,
trade fair etc. Marketers should find out the source of information and their relative degree
of importance to the consumes. Personal Sources: Family, friends, neighbor, as quittances.
Commercial Source: Advertising, sales persons, dealers, packaging, displays. Public
sources: mass media, consumer, rating organizations. Experimental sources: Handling.
Examine, using the product.

3. Evaluation of alternative:-
There is no single process used by all consumers by one consumer in all buying situations.
There is several First, the consumer processes, some basic concepts are:
Second, the consumer is looking for certain benefits from the product solutions.
The marketer must know which criteria the consumer will use in the purchase decision.

4 . Choice of purchasing decision:-

From among the purchase of alternatives the consumer makes the solution. It may be to
buy or not to buy. If the decision is to buy. The other additional decisions are:

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 Which types of bike he must buy?
From whom to buy a bike?
How the payment to be made? And so on.
The marketer up to this stage has tried every means to influence the purchase behavior, but
the choice is properly consumers. In the evaluation stage the consumer forms preferences
among the brands in the choice set. The consumer may also form an intention to but the
most preferred brand.

5. Post Purchase Behavior:-

After purchase the product, the consumer will experience the same level of product. The
Marketer’s job not end when the product is buying must monitor post-purchase
satisfaction, post-purchase action, post-purchase use and disposal

Post Purchase Satisfaction:-

The buyer, S satisfaction is a function Of closeness between the buyer, S expectation

and the products Perceiver performance. The larger the gap between expectation and
performance, the
g greater the consumer dissatisfaction.

Post purchase Action:-

The Consumer, S satisfaction or dissatisfaction with the product influence subsequent

behavior. If the consumer satisfied, he or she will exhibit a higher probability of
purchasing the product again. Dissatisfaction consumer may abandon and return the
product.

Post-Purchase Use or Disposal:-

The marketer should also monitor new buyers use and dispose of the product. If the
consumer store the product in a close, the product is probably not very satisfying. If the
consumer throws the product away, the marketer needs to know how they dispose of it;
especially it can be hurt the environment.

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CONSUMER MOTIVES

Consumer has a motive for purchasing a particular product. Motive is a strong feeling,
urge, instinct, desire or emotion that makes the buyer to make a decision to buy. Buying
motives thus are defined as ‘those influences or considerations which provide the impulse
to buy, induce action or determine choice in the purchase of goods or service. These
motives are generally controlled by economic, social, psychological influences etc.

Motives which Influence Purchase Decision

The buying motives may be classified into two:

Product Motives
Patronage Motives
Product Motives

Product motives may be defined as those impulses, desires and considerations which make
the buyer purchase a product. These may still be classified on the basis of nature of
satisfaction:

Emotional Product Motives

Rational Product Motives
Emotional Product Motives are those impulses which persuade the consumer on the basis
of his emotion. The buyer does not try to reason out or logically analyse the need for
purchase. He makes a buying to satisfy pride, sense of ego, urge to initiate others, and his
desire to be unique.

Rational Product Motives are defined as those impulses which arise on the basis of logical
analysis and proper evaluation. The buyer makes rational decision after chief evaluation of
the purpose, alternatives available, cost benefit, and such valid reasons.

Patronage Motives

Patronage motives may be defined as consideration or impulses which persuade the buyer
to patronage specific shops. Just like product motives patronage can also be grouped as
emotional and rational.

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Emotional Patronage Motives those that persuade a customer to buy from specific shops,
without any logical reason behind this action. He may be subjective for shopping in his
favourite place.

Rational Patronage Motives are those which arise when selecting a place depending on
the buyer satisfaction that it offers a wide selection, it has latest models, offers good after-
sales service etc.

Knowledge of buyer motives of consumers is useful for marketers to anticipate market

trends and formulate effective marketing strategies.

NEED FOR STUDY OF CONSUMER BEHAVIOUR

The study of consumer behaviour helps everybody as all are consumers. It is essential for
marketers to understand consumers to survive and succeed in these competitive marketing
environment. The following reasons highlight the importance of studying consumer
behaviour as a discipline.

Importance in day to day life

The purpose of studying a discipline is to help oneself to better appreciate its contributions.
The reason to study consumer behaviour is because of the role it plays in the lives of
humans. Most of the free time is spent in the market place, shopping or engaging in other
activities. The extra time is usually passed in knowing and thinking about products and
services, discussing with friends about them, and watching advertisements related to them.
The usage of them significantly reveals our life styles. All these reasons suggest the need
for study. However, the purpose may be to attend immediate and tangible reasons.

Pertinence to Decision Making

Consumer behaviour is said to be an applied discipline as some decisions are significantly

affected by their behaviour or expected actions. The two perspectives that seek application
of its knowledge are micro and societal perspectives.

CONSUMER INVOLVEMENT

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Some consumers are characterized as being more involved in products and shopping than
others. A consumer who is highly involved with a product would be interested in knowing
a lot about it before purchasing. Hence he reads brochures thoroughly, compares brands
and models available at different outlets, asks questions, and looks for recommendations.
Thus consumer involvement can be defined as heightened state of awareness that
motivates consumers to seek out, attend to, and think about product information prior to
purchase.

CAUSES OF CONSUMER INVOLVEMENT

The factors that influences consumer involvement include personal, product and
situational.

Personal Factors

Self-concept, needs, and values are the three personal factors that influence the extent of
consumer involvement in a product or service. The more product image, the value
symbolism inherent in it and the needs it serves are fitting together with the consumer self-
image, values and needs, the more likely the consumer is to feel involved in it. Celebrities
for example share a certain self- image, certain values, and certain needs. They tend to use
products and services that reflect their life style. They get highly involved in purchasing
prestigious products like designer wear, imported cars, health care products etc.

Product Factors

The consumer involvement grows as the level of perceived risk in the purchase of a good
or service increases. It is likely that consumers will feel more involved in the purchase of
their house than in the purchase of tooth paste, it is a much riskier purchase.

Product differentiation affects involvement. The involvement increases as the number of

alternatives that they have to choose from increases. This may be due to the fact that
consumers feel variety which means greater risk.

The pleasure one gets by using a product or service can also influence involvement. Some
products are a greater source of pleasure to the consumer than others. Tea and coffee have
a high level of hedonic (pleasure) value compared to, say household cleaners. Hence the
involvement is high.

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 Involvement increases when a product gains public attention. Any product that is socially
visible or that is consumed in public, demands high involvement. For example,
involvement in the purchase of car is more than the purchase of household items.

Situational Factors

The situation in which the product is brought or used can generate emotional involvement.
The reason for purchase or purchase occasion affects involvement.

For example, buying a pair of socks for yourself is far less involved than buying a gift for a
close friend. Social pressure can significantly increase involvement. One is likely to be
more self conscious about the products and brands one looks at when shopping with
friends than when shopping alone.The need to make a fast decision also influences
involvement. A consumer who needs a new refrigerator and sees a ‘one- day- only sale’ at
an appliances retailer does not have the time to shop around and compare different brands
and prices.

The eminence of the decision heightens involvement.

The involvement is high when the decision is irrevocable, for example when the retailer
does not accept return or exchange on the sale items.

Thus involvement may be from outside the individual, as with situational involvement or
from with in the individual as with enduring involvement. It can be induced by a host of
personal-product-and situation related factors, many of which can be controlled by the
marketer. It affects the ways in which consumers see, process, and send information to
others.

TYPES OF INVOLVEMENT

The two types of involvement are:

 Situation
 Enduring
Involvement has various facets of consumer behaviour such as search for information,
information processing, and information transmission.

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Situational Involvement

Situational involvement is temporary and refers to emotional feelings of a consumer,

experiences in a particular situation when one thinks of a specific product.

Enduring Involvement

Enduring involvement is persistent over time and refers to feelings experienced toward a
product category across different situations. For example, holiday- makers renting a resort
for their trip are highly involved in their choice, but their involvement is temporary.
Whereas involvement of a person whose hobby is bike racing endures overtime and affects
his responses in any situation related to pre-purchase, purchase and post- purchase of sport
bikes. It is observed that involvement is triggered by special situation in the case of
holiday makers, but in the second case, in comes from, and is a part of the consumer.

The contrast between situational and enduring involvement is important. When marketers
measure involvement they examine the extent to which it can be induced by the product or
selling situation. After noticing the type of involvement they are facing, marketers work to
control products or selling situations.

The word “Consumerism”, has many connotations, depending on who is using the term.
Business, government, consumer groups and academic researchers have each developed
their own definition of the term. These definitions span the gamut from challenging
society’s goals for material goods to reflecting people’s desire for better values. One
succinct definition is that “Consumerism is a social movement of citizens and government
to enhance the rights and powers of buyers in relation to sellers.

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DATA ANALYSIS AND INTERPRETATION

OBJECTIVES OF STUDY

The purpose of research is to discover answer to questions through the application of

scientific procedures. The main claim of research is to find out the truth, which is hidden,
and which has not been discovering get. So, each research study has its own specific
purpose or objectives.

The objectives of this research study are as under:

Main Objective

A Study on Customer Satisfaction and Service analysis of Sunita Motors TVS in Jodhpur
City

Sub Objective

 To know what customer wants extra from Sunita Motors Ltd.

 To know the popularity of Sunita Motors Ltd.
 To know preference and criteria of customers for buying a two-wheeler.
 To know which color of two wheeler customer prefer most.
 To know the most preferable or popular brand of TVS Company in Moped segment
and Motorbike segment.
 To know most preferable payment scheme (Cash payment or EMI).
 To know the potential demand for TVS two-wheeler within next one year in
Jodhpur area.

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  To know the market share of TVS Company in Jodhpur area.
 To know the market share of different company’s in jodhpur
 To know the customer satisfaction level towards services of Sunita Motors TVS.
 To know the problems presently faced by the customers at Sunita Motors TVS.
 To study the post sales service performance.
 To know the new area of improvement.

LIMITATION OF STUDY

Concentrating on the first part, we can say that nobody is 100% perfect in what he/she
does. By knowingly or unknowingly he commit mistake. Along with the analysis of the
data, we have also tried to analyze the problems we faced and the limitations that came on
our way which are as follows:

 Due to the bad experiences people had with salespersons in Jodhpur, they were not
allowing us to enter their shops or residence. (However, we have convince many of
them)
 We has taken 100 samples from Kamlanehru Nagar, Sardapura ,and Jalori Gate
Area of Jodhpur city. The findings are based on these samples. Hence we cannot be
100% sure that they are representing the population of Jodhpur
 In addition, the opinion expressed by the respondents may be biased.

Though there were limitations and problems in our way, we have tried our level best to
bring out the right picture, which is nearly reflecting the true situation that is prevailing in
the market.

RESEARCH METHODOLOGY

Research is an art of scientific investigation, which helps to search for knowledge.

Research methodology considers following items:

Research Design:

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The nature of this research is exploratory one. Because exploratory research studies are
normally concerned with finding out the general nature of the problem and the different
variables that are related to the problem. These kinds of research are very flexible,
convenient and done by simple survey. It gives subjective evaluation of the research.

Type of Data:

There are main two types of data,

Primary data are those, which are collected for the first time and thus happen to be original
in character.

Secondary data on the other hand are those, which have already been collected by someone
in the past.

For this research study we have used primary data.

Unit of analysis:

The researcher turn to the task of analyzing the data, this is collected from the field.
Editing, Coding, Tabulation, Computer processing

Tabulation is a part of the technical procedures other in the classified data are put in to
table. There are main two method of tabulation, coefficient and percentage comparison.
For analyzing the data simple percentage comparison method is used because it is an easier
way to accurate result.

Sampling Design:

Target Population: -

The population for this research study consists of the residence of Jodhpur

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Sampling Unit: -

In this study the sampling unit is an Individual.

Sampling Size: -

100 Samples.

Sampling method: -

The samples are selected by using convenience-sampling method. A convenience sample

is one in which the only criterion for selecting the sampling unit is the convenience of the
samples.

Data collection Method:

For collecting primary data these are main two important methods.

Observation method,

Interview method: Personal interview, Telephone interview, Mail Interview,

Questionnaires method

For this research study primary data are collected through personal interview method,
questionnaires method, A questionnaire is used as a data collection instrument for
collecting the primary data by taking personal interview of the consumer in the field. A
questionnaire consists of a numbers of questions printed or typed in a definite order on a
form or set of form.

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DATA ANALYSIS AND INTERPRETATION

1. TVS TWO WHEELER MODEL

No. of Respondents Respondents in %

Scooty 48 48%
Victor 38 38%
Fiero 8 8%
Starcity 2 2%
Centra 4 4%

50

40

30
Series1
20 Series2
10

0
1 2 3 4 5 6

INTERPRETATION

According to the survey it is found that most of the respondents have scooty (48%) and
victor (38%)and few of respondents have fiero ,starcity and centra

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2. Did the salesperson spend sufficient time with you and explain everything about the
vehicle?

No of respondents respondents in %

yes 72 72%

no 28 28%

No of respondents

yes
no

INTERPRETATION

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Most of the respondents (72%) are satisfied with the service of the salesman and least
number of respondents (28%) are not satisfied.

3. Was the vehicle delivered on promised time?

No of respondents respondents in %

yes 85 85%

no 15 15%

No of respondents

yes
no

INTERPRETATION

To most of the respondents (85%) the vehicle is delivered on promised time. Only to few
of the respondents (15%) vehicle is not delivered on promised time

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4. Were you offered a test drive during your visit to our showroom?

No of respondents Respondents in %

yes 60 60%

no 40 40%

No of respondents

yes
no

INTERPRETATION

60% of the respondents were offered test drive and 40% of Respondents were not offered
the test drive

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5. How do you feel about TVS two wheeler vehicles?

No. of Respondents Respondents in %

Excellent 22 22%

Good 30 30%

Moderate 18 18%

Satisfactory 24 24%

Unsatisfactory 6 6%

No. of Respondents

a]excellent
b]good
c]moderate
satisfactory
unsatisfactory

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INTERPRETATION

According to the survey 30% of the respondents feel good and 24%Of respondents feel
satisfactory and 22% of the respondents feel excellent 18% of respondents feel moderate
and 6% of respondents feel unsatisfactory.

6. State the level of satisfaction for the service provided by Sunita Motors TVS
showroom?

no of respondents respondents in %

Completely satisfied 8 8%

Satisfied 34 34%

Dissatisfied 18 18%

Not at all satisfied 14 14%

Neither satisfied nor 26%

dissatisfied 26

no of respondents
completely satisfied

satisfied

dissatisfied

not at all satisfied

niether satisfied nor

dissatisfied
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INTERPRETATION

Most of the respondents(34%) are satisfied and 26% of respondents Are neither satisfied
nor satisfied 18% of respondents are dissatisfied14%of respondents are not at all satisfied
and 8% respondents are fully satisfied

7. Whether brand name plays important role in purchase of TVS two wheeler?

No of Respondents Respondents in %

yes 40 40%

no 60 60%

no of respondents

yes
no

INTERPRETATION

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Most of the respondents (60%) feel brand name is important 40% of the respondents feel
brand name is not important

8. What are the reasons to purchase TVS vehicles?

No of Respondents Respondents in %

Mileage 80 80%

Low maintenance 60 60%

Brand name 30 30%

Price 75 75%

Wide range of products 20 20%

no of respondents
mileage

low maintanance

brandname

price

Wide range of
products

INTERPRETATION

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Most of the respondents feel mileage(80%) price(75%)and low maintenance (60%) and
30% of respondents feel brand name is important 20% of respondents feel wide range of
respondents is important.

9. When did you owned TVS vehicles?

No of Respondents Respondents in %

6month 18 18%

1-2years 32 32%

3years 38 38%

3-5years 12 12%

no of respondents

6month
1-2years
3years
3-5years

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INTERPRETATION

38% respondents purchased Vehicles before 3 years 32% of Respondents purchased before
1- 2 years 18% of respondents Purchased before 6 months and 12% of respondents
purchased before 3 – 5 years.

10. What are the improvements in service that you need from Sunita Motors TVS Motors?

No of Respondents Respondents in %

Service in time 32 32%

Reliable service 18 18%

Availability of spares 7 7%

Well trained mechanics 8 8%

Less labour charge 35 35%

no of respondents

service in time

reliable service

availability of
spares
well trained
mechanics
less labour charge

Page | 91
INTERPRETATION

Most of the respondents are need of less labour charges (35%) and Service in time (32%)
and 18% of respondents need reliable Service and few of the respondents need well trained
mechanics (8%) And availability of Spares (7%)

11. What are the different problems that you face at the time of service of your vehicle?

No of Respondents No of Respondents in %

High Price of Spare parts 36 36%

Not easily available 17 17%

Delay in service 39 39%

Low quality of spare parts 7 7%

no of respondents

High Price of
Spareparts
Not easily
avaliable
Dealy in service

Low quality of
spareparts

Page | 92
INTERPRETATION

Most of the respondents face the problem of delay in service (39%)And high price of spare
parts (36%) some of the respondents face problem of not easily availability of spares
(17%) and low quality Of spare parts (7%).

12. How do you rate the service performance of Sunita Motors TVS.

No of Respondents No of Respondents in %

Very Good 16 16%

Good 42 42%

Average 33 33%

Bad 9 9%

Very Bad 0 0%

no of respondents

Very Good
Good
Average
Bad
Very Bad

Page | 93
INTERPRETATION

Most of respondents rate the service performance as good (42%) And Average (33%)
some of the respondents rate as very good (16%) And bad (9%).

FINDINGS AND SUGGESTIONS

 According to the survey it is found that most of the respondents have scooty(48%)
and victor(38%)and few of respondents have fiero ,starcity and centra.
 Most of the respondents (72%) are satisfied with the service of the salesman and
least number of respondents (28%) are not satisfied.
 To most of the respondents (85%) the vehicle is delivered on promised time. Only
to few of the respondents (15%) vehicle is not delivered on promised time.
 60% of the respondents were offered test drive and 40% of Respondents were not
offered the test drive.
 According to the survey 30% of the respondents feel good and 24% Of respondents
feel satisfactory and 22% of the respondents feel excellent 18% of respondents feel
moderate and 6% of respondents feel unsatisfactory.
 Most of the respondents (34%) are satisfied and 26% of respondents Are neither
neither satisfied nor satisfied 18% of respondents are dissatisfied 14% of
respondents are not at all satisfied and 8% respondents are fully satisfied.
 Most of the respondents(60%) feel brand name is important 40% of the
respondents feel brand name is not important
 Most of the respondents feel mileage(80%) price(75%)and
 low maintenance(60%) and 30% of respondents feel brand name is important 20%
of respondents feel wide range of respondents is important

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  38% respondents purchased Vehicles before 3 years 32% of Respondents
purchased before 1- 2 years 18% of respondents Purchased before 6 months and
12% of respondents purchased before 3 – 5 years
 Most of the respondents are need of less labour charges (35%) and Service in time
(32%) and 18% of respondents need reliable Service and few of the respondents
need well trained mechanics (8%) And availability of Spares (7%)
 Most of the respondents face the problem of delay in service (39%) and high price
of spare parts (36%) some of the respondents face problem of not easily availability
of spares (17%) and low quality of spare parts (7%)
 Most of respondents rate the service performance as good (42%) And Average
(33%) some of the respondents rate as very good (16%) And bad (9%)
 Most of the respondents are need of increase in number of service stations to reach
maximum number customers.
 Most of the respondents have complaint about delay in availability of spare parts
and high price.

SUGGESTIONS

 To fulfill the needs of the respondents Sunita Motors TVS should set new branches
in the Mandore and Near Bornada to reach the maximum number customers.
 According to the survey most of the respondents are in the need of the
improvement in providing service in time and less labour charge Sunita Motors
TVS should take action by recruiting well trained service staff and. And implement
machineries to provide service in time.
 To know the problems faced by the customers at the time of post sale service
should conduct free check up camps and collect the feedback of at the time of
service

Page | 95
BIBLIOGRAPHY
BOOKS:-

 Kotler Philip: Marketing in New Millennium, Millennium Edition Prentince

Hall of India, New Delhi.

 C.R Kothari: Research Methodology; Wishva Publication, New Delhi.

 Consumer Behaviour and Marketing Action by Assael H., Ohio south

western 1995

 Consumer Behaviour by J.F. Engle, Dryden Press, 1993

 Consumer Behaviour in marketing by Howard, John A, Prentice Hall Inc.,

1989

 Consumer Behaviour: Implications for marketing strategy, by Hawkins D.I.,

Business 1995

 Consumer Behaviour by Schiffman L.G. and Kanuk L.L., Prentice hall of

India, 1994

Page | 96
  Marketing Management: P.K. Agarwal

 Drucker, Peter F. (1993 (reprint)). Management: Tasks, Responsibilities,

Practices. HarperCollins. ISBN 0-88730-615-2.

 Kotler, Philip (November 1977). "From Sales Obsession to Marketing

Effectiveness". Harvard Business Review.

 Roedder, Deborah John(1981), “Age Differences in Adult’s Responses to

Televsion Advertitsing: An Information – Processing Approach,” Journal of

Consumer Research

MAGAZINES:-

 Business world.
 Business Today

WEBSITES VISITED:-

 www.google.com
 www.wikepedia.com
 www.tvmotors.com
 www.tvsvictor.com

Page | 97
APPENDIX - QUESTIONNAIRE

Dear Sir / Madam,

1] TVS two wheeler model

2] Did the salesperson spend sufficient time with you and explain everything about

the vehicle ?

Yes No

3] Was the vehicle delivered on promised time? Yes No

4] Were you offered a test drive during your visit to our showroom?

Yes No

5] How do you feel about TVS two wheeler vehicles?

a] Excellent b] good c] Moderate

d] Satisfactory e] unsatisfactory

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6] State the level of satisfaction for the service provided by Sunita Motors TVS?

a] Completely satisfied b] Satisfied c] Dissatisfied

d] Not at all satisfied e] neither satisfied nor dissatisfied

7] Whether brand name plays important role in purchased of TVS two wheeler?

Yes No

8] What are the reasons to purchase TVS vehicles?

a] mileage b] low maintenance c] Price

d] Wide range of products e] Brand name

9] When did you owned TVS vehicle

a) 6 month b) 1-2 years

c) 3 years d] 3-5 years

10] Do you suggest any improvement in Sunita Motors TVS?

11] What are improvements in service that you demand from Sunita Motors TVS?

a] Service in time b] Reliable service

c] Well trained mechanics c] Less labor charge

12] What are the different problems that you face at the time of service of your vehicle?

a] High price spare parts b] Not easily available

c] Delay in service d] Low quality of spare parts

13 How do you rate the service performance of Sunita Motors TVS?

A] Very Good b] Good c] Average

D] Bad e] Very bad

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14] Do u have any complaint, problem regarding availability of spares parts & other
services?

15] Name and Address:

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