NAME: Antivo, Alexandra Carla D.

SECTION: MM – 4A PRODUCT/SERVICE: Erceflora Gut Defense

SWOT MATRIX:

Strengths (S) Weaknesses (W)

Product Features
1. Narrow consumer perception. Despite its broader health benefits,
1. Clinically proven strain with Intelli-spores® technology,
most people still know it`s only as a treatment for diarrhea, limiting its
containing 2 billion Bacillus clausii.
positioning as a daily wellness supplement.
2. Its spore shell survives harsh gut conditions and works with
SWOT MATRIX 2. Classified as a supplement, not a medicine. Which reduces its
antibiotics.
perceived therapeutic power compared to prescription probiotics.
3. Allergen-free formulation (sugar-free, lactose-free, gluten-
3. Single-strain formulation (Bacillus clausii only). While many
free). Safe for health-conscious and sensitive consumers.
competing probiotics promote multi-strain or broad-spectrum
4. Backed by Sanofi’s global pharmaceutical credibility.
formulas, that may affect the perception of consumers.
Opportunities (O) S-O Strategies W-O Strategies
S1 + S2 + O1 + O3: Leverage Erceflora’s clinically proven strain W1 + W2 + O2 + O4: Reframe the “just diarrhea treatment or for
1. Growing dietary supplements market in the
with Intelli-spores® and antibiotic compatibility to run doctor emergency-used” perception by promoting subscription packs online
Philippines
webinars, telehealth campaigns and educational content through and collaborating with medical content creators to show Erceflora as a
2. Rapid expansion of the probiotics sector in
online pharmacies, targeting the growing probiotic market and daily wellness supplement.
ASEAN and PH
rising awareness of gut health. W3 + O1 + O3: Address the single-strain limitation by educating
3. Increasing consumer awareness of gut health’s
S3 + S4 + O4: Use allergen-free formulation along with Sanofi’s consumers on the unique benefits of Bacillus clausii through online
link to overall wellness
credibility to offer wellness kits for workplaces and schools, campaigns and e-commerce promotions, while offering family bundles
4. Rising adoption of online pharmacies and e-
tapping into the trend of e-commerce and health-focused and loyalty discounts to attract health-conscious buyers in the growing
commerce for supplements
programs. supplements market.
Threats (T) S-T Strategies W-T Strategies
W1 + W2 + T3 + T4: Launch educational campaigns with
1. Rising competition from multi-strain probiotics. S2 + S4 + T1 + T2: Partner with doctors, pharmacists and health
gastroenterologists and/or other related specialists emphasizing
2. Strict Food and Drug Administration (FDA) professionals to share educational content and brochures
Erceflora as a daily wellness supplement, not just for diarrhea. Use
regulations. highlighting Erceflora’s antibiotic safety and Sanofi credibility,
short videos, infographics and social media posts that are FDA-
3. Misinformation online. False or exaggerated maintaining trust despite multi-strain competition and strict FDA
compliant, so misinformation is countered while broadening consumer
probiotic claims spread on social media, which can regulations.
perception.
confuse consumers and dilute. S3 + S4 + T3 + T4: Run myth-busting social media campaigns and
W3 + W2 + T1 + T4: Introduce affordable family-size packs,
4. Price sensitivity in the market. pharmacist endorsements emphasizing allergen-free and safe
subscription bundles, and loyalty discounts to address price sensitivity
 formulation, fighting misinformation online while justifying its and the single-strain limitation. Highlight how even one clinically
premium positioning against price-sensitive competitors. proven strain can support daily gut health, helping it compete against
multi-strain, lower-cost alternatives.

Top 4 Strategies from SWOT Matrix

1. W1 + W2 + T3 + T4: Launch educational campaigns with gastroenterologists and/or other related specialists, emphasizing Erceflora Gut Defense as a daily wellness supplement, not just for diarrhea. Use short
videos, infographics and social media posts that are FDA-compliant, so misinformation is countered while broadening consumer perception.
2. S1 + S2 + O1 + O3: Leverage Erceflora’s clinically proven strain with Intelli-spores® and antibiotic compatibility to run doctor webinars, telehealth campaigns and educational content through online pharmacies,
targeting the growing probiotic market and rising awareness of gut health.
3. S3 + S4 + T3 + T4: Run myth-busting social media campaigns and pharmacist endorsements emphasizing allergen-free and safe formulation, fighting misinformation online while justifying its premium positioning
against price-sensitive competitors.
4. W3 + O1 + O3: Address the single-strain limitation by educating consumers on the unique benefits of Bacillus clausii through online campaigns and e-commerce promotions, while offering family bundles and
loyalty discounts to attract health-conscious buyers in the growing supplements market.

Top Chosen Strategy:

W1 + W2 + T3 + T4: Launch educational campaigns with gastroenterologists and/or other related specialists, emphasizing Erceflora Gut Defense as a daily wellness supplement, not just for diarrhea. Use short videos,
infographics and social media posts that are FDA-compliant, so misinformation is countered while broadening consumer perception.

SMART Goal Statement:

Increase consumer awareness of Erceflora Gut Defense as a daily wellness supplement, not just a diarrhea treatment, by at least 30% within 4 months, ensuring the target audience recognizes its broader health
benefits and trusts its credibility through social media, pharmacy/clinic booths, and corporate wellness programs.

Strategy Statement:
Increase consumer awareness of Erceflora Gut Defense as a daily wellness supplement, not just a treatment for diarrhea, through educational campaigns with gastroenterologists and related specialists, leveraging
social media, pharmacy and clinic booths and corporate wellness programs. Collaborate with HMO (Health Maintenance Organizations) via co-branded wellness campaigns and sponsored educational initiatives to
broaden perception and strengthen trust and credibility.

References:
https://www.grandviewresearch.com/industry-analysis/philippines-dietary-supplements-market-report
https://www.mordorintelligence.com/industry-reports/asean-probiotic-supplements-market/market-size
https://www.statista.com/outlook/hmo/otc-pharmaceuticals/digestives-intestinal-remedies/philippines
https://elibrary.judiciary.gov.ph/thebookshelf/showdocs/10/52051
https://www.philstar.com/headlines/2024/02/19/2334550/doh-beware-false-product-endorsements
https://journals.innovareacademics.in/index.php/ajpcr/article/view/44199
https://www.prnewswire.com/news-releases/philippines-vitamins-and-dietary-supplements-market-size-share-trends-analysis-report-by-product-type-minerals-vitamins-probiotics-by-end-user-adults-infants-
children-and-elderly-by-distribution-channel-and-segment-forecasts-2023-2030-301832775.html
https://www.mdpi.com/2072-6643/12/8/2412
https://asean.org/book/asean-guidelines-on-health-supplements