Plan
Structured Analysis of Client’s User
Story: Monthly Audit/Report/Benchmark
System
1. Group Related Concepts
Based on the provided user story (Monthly audit_report_benchmark scope.pdf),
we decompose the functionality into 7 logical thematic groups:
Group Name Purpose
Competitor & Industry Identify relevant competitors and industry
G1
Identification leaders using AI.
Traffic & SEO Monitor traffic trends, channel mix, SEO
G2
Intelligence keywords, backlinks, and high-traffic pages.
Track product pricing, shipping, discounts,
G3 Price & Offer Tracking
bundles, and promotions across platforms.
Advertising & Creative Analyze paid ads (Meta, Google, TikTok),
G4
Benchmarking creatives, angles, funnels, and video content.
Website & CRO Track website changes, CRO tests, page
G5
Monitoring evolution, and tech stack updates.
Email & Influencer Capture email flows, A/B tests, influencer
G6
Intelligence partnerships, and affiliate activity.
Org & Tech Stack Monitor organizational changes and
G7
Mapping technology usage (plugins, apps).
2. Identify Objects, Inputs, and Outputs per Group
G1: Competitor & Industry Identification
Objects: Competitors, industry leaders, user inputs (company, country focus).
Inputs: User name, email, company, top 3 countries.
Outputs: List of 5–10 validated competitors and industry leaders.
Tools/Methods: Gemini API (with Google Search grounding) to research and
recommend.
System: Competitor Discovery Engine
Transforms user input into validated competitor list using AI-
powered web search.
G2: Traffic & SEO Intelligence
Plan 1
Objects: Website traffic, channel mix, GEO distribution, keywords, backlinks.
Inputs: Competitor URLs, industry benchmarks.
Outputs: Monthly traffic trends, channel split, keyword rankings, backlink
growth.
Tools/Methods: Semrush API, Similarweb (scraped or via API).
System: Traffic & SEO Analytics System
Uses third-party APIs to extract and compare traffic and SEO
performance.
G3: Price & Offer Tracking
Objects: Product prices, shipping costs, discounts, bundles, coupons.
Inputs: Competitor product URLs, Amazon/Shopify product IDs.
Outputs: Price evolution charts, discount tracking, bundle usage, stock alerts.
Tools/Methods: ScrapingDog (Amazon, Walmart scrapers), custom scrapers
with headless Chrome.
System: Pricing & Promotion Tracker
Scrapes e-commerce platforms to monitor dynamic pricing and
promotional strategies.
G4: Advertising & Creative Benchmarking
Objects: Ads, creatives, angles, CTAs, funnels, video content.
Inputs: Ad platform URLs (Meta, Google, TikTok), competitor landing pages.
Outputs: Creative matrix, ad volume, offer tests, audience targeting insights.
Tools/Methods: ScrapingDog (Google Search API, headless rendering),
GPT/Gemini for video analysis.
System: Ad Intelligence & Creative Matrix System
Extracts and analyzes ad creatives and strategies across
platforms.
G5: Website & CRO Monitoring
Objects: Website pages (homepage, PDP), CRO tests, page changes.
Inputs: Competitor URLs, sitemaps.
Outputs: Screenshots, change logs, CRO test summaries, best practice
alignment.
Plan 2
Tools/Methods: ScrapingDog (headless Chrome), GPT/Gemini for analysis,
BuiltWith API.
System: Website Evolution & CRO Monitor
Tracks structural and design changes on competitor websites
and evaluates against best practices.
G6: Email & Influencer Intelligence
Objects: Email flows, A/B tests, influencer mentions, affiliate links.
Inputs: Dummy email signups, social profiles, coupon sites.
Outputs: Email flow maps, offer timing, influencer lists, affiliate traffic.
Tools/Methods: Dummy email + parser, ScrapingDog (LinkedIn, Google
Search), Similarweb (referral traffic).
System: Email & Influencer Intelligence Hub
Captures and analyzes marketing communication and
partnership strategies.
G7: Org & Tech Stack Mapping
Objects: Org charts, team roles, tech stack (plugins, apps).
Inputs: LinkedIn profiles, website source code, job postings.
Outputs: Updated org charts, tech stack reports, hiring trends.
Tools/Methods: ScrapingDog (LinkedIn API), BuiltWith, GPT/Gemini for
inference.
System: Org & Tech Stack Mapper
Infers organizational and technological changes from public
data.
3. Map Tools, Methods, and Systems
System Inputs Tools/Methods Output
User inputs Validated list of
Competitor Gemini API (Google
(company, competitors &
Discovery Engine Search grounding)
country) leaders
Traffic trends,
Traffic & SEO
Competitor URLs SEMrush API, Similarweb keyword rankings,
Analytics System
backlinks
Pricing & Product URLs ScrapingDog Price changes,
Promotion Tracker (Amazon/Walmart APIs, discount tracking,
Plan 3
System Inputs Tools/Methods Output
headless Chrome) alerts
ScrapingDog (Google
Ad Intelligence & Creative matrix, ad
Ad URLs, landing Search API, headless
Creative Matrix volume, funnel
pages Chrome), Gemini (video
System insights
analysis)
ScrapingDog (headless Change logs, CRO
Website Evolution
Website URLs Chrome), BuiltWith API, summaries,
& CRO Monitor
Gemini screenshots
Dummy email + parser, Email flows,
Email & Influencer Signup URLs,
ScrapingDog (LinkedIn, influencer lists, A/B
Intelligence Hub social links
Google), Similarweb tests
Org & Tech Stack LinkedIn profiles, ScrapingDog (LinkedIn Org charts, tech
Mapper URLs API), BuiltWith, Gemini stack reports
4. Determine System Dependencies and Flow
Dependency Analysis
Root System: Competitor Discovery Engine (G1)
→ No upstream dependency. Starts the workflow by identifying who to
monitor.
Serial Dependencies:
G1 → G2, G3, G4, G5, G6, G7(All systems require competitor list as input)
Parallel Systems:
G2, G3, G4, G5, G6, G7(Once competitors are known, all monitoring
systems can run independently and concurrently)
Cross-System Synergy:
G4 (Ad Intelligence) may use output from G3 (Pricing) to analyze offer
tests.
G5 (CRO Monitor) may inform G4 (Creative angles used in ads).
G7 (Tech Stack) supports G5 (CRO tools used).
✅ Root System: Competitor Discovery Engine
5. Visualize the End-to-End Flow (Mermaid.js)
graph TD
A[User Input: Company, Country] --> B{Competitor Discovery Engine}
B --> C[Validated Competitor List]
C --> D[Traffic & SEO Analytics System]
C --> E[Pricing & Promotion Tracker]
C --> F[Ad Intelligence & Creative Matrix System]
Plan 4
C --> G[Website Evolution & CRO Monitor]
C --> H[Email & Influencer Intelligence Hub]
C --> I[Org & Tech Stack Mapper]
D --> J[Monthly Traffic Reports]
E --> K[Price Evolution & Offer Alerts]
F --> L[Creative Matrix & Ad Insights]
G --> M[CRO Test Logs & Best Practice Alignment]
H --> N[Email Flow Maps & Influencer Lists]
I --> O[Org Charts & Tech Stack Reports]
J --> P[Unified Benchmark Dashboard]
K --> P
L --> P
M --> P
N --> P
O --> P
P --> Q[Real-Time Notifications & Recommendations]
style B fill:#4CAF50,stroke:#388E3C,color:white
style P fill:#2196F3,stroke:#1976D2,color:white
style Q fill:#FF9800,stroke:#F57C00,color:white
classDef system fill:#f0f8ff,stroke:#0066cc,stroke-width:2px,rx:10px,ry:10p
x;
classDef output fill:#e8f5e8,stroke:#43a047,stroke-width:1px,rx:5px,ry:5px;
classDef dashboard fill:#fff3e0,stroke:#fb8c00,stroke-width:2px,rx:10px,ry:
10px;
class B,D,E,F,G,H,I system
class J,K,L,M,N,O,Q output
class P dashboard
Legend:
Green: Root system (starts the flow)
Blue: Dashboard (central aggregation point)
Orange: Final output (insights & alerts)
Parallel paths: All monitoring systems run independently
after G1.
✅ Final Deliverables
Plan 5
1. Client Objective Identification
Primary Business Goal:
Provide real-time marketing intelligence for CMOs/CEOs to benchmark
performance against competitors and industry leaders across creative,
pricing, advertising, CRO, email, and organizational strategy.
Need Type:
Recurring and real-time. The system is designed for monthly audits with
real-time alerts (e.g., new product launches, price changes, ad spikes).
2. Required Data Sources & Types
Data Type Source Platforms Format Needed AI-Ready?
Competitor List
Web search, industry
Structured list
✅ Yes (via Gemini
directories grounding)
Traffic & SEO SEMrush, Similarweb JSON, CSV ✅ Yes
Product Pricing
Amazon, Shopify,
JSON
✅ Yes (via
Walmart ScrapingDog APIs)
Ad Creatives
Meta, Google Ads,
HTML, images, text
✅ Yes (LLM-ready
TikTok Markdown)
Website
Changes
Competitor sites
Screenshots, HTML
diffs
✅ Yes
Email Flows Signup forms
Parsed email
content
✅ Yes
Influencers LinkedIn, coupon sites Profiles, mentions ✅ Yes
Org Charts LinkedIn, job boards Structured JSON ✅ Yes
✅ All outputs should be AI-ready — clean, structured, and
suitable for LLM processing or dashboard visualization.
3. Recommended Tool Stack & Justification
Tool Use Case Justification
Competitor discovery, video Ensures up-to-date, cited, and
Gemini API + Google
analysis, best practice accurate AI-generated insights.
Search Grounding
mapping Reduces hallucinations.
Amazon, Walmart, LinkedIn, Best for dynamic sites, dedicated
ScrapingDog Google SERP scraping, APIs, and bypassing blocks.
JavaScript rendering Returns clean JSON/Markdown.
Industry-standard for digital
SEMrush / Traffic, SEO, keyword,
intelligence. More reliable than
Similarweb APIs backlink data
scraping.
Direct access to technology usage
BuiltWith API Tech stack detection
on websites.
Plan 6
Tool Use Case Justification
Headless Chrome Rendering SPA, capturing Essential for JavaScript-heavy sites
(via ScrapingDog) CRO tests and dynamic content.
Note: Use Zyte only if real estate data is involved. Not
applicable here.
4. n8n Workflow Design (High-Level Blueprint)
[
{
"name": "Start",
"type": "n8n-nodes-base.manualTrigger",
"parameters": {}
},
{
"name": "User Input Form",
"type": "n8n-nodes-base.set",
"parameters": {
"values": {
"company": "={{ $json.company }}",
"countries": "={{ $json.countries }}"
}
}
},
{
"name": "Gemini Competitor Discovery",
"type": "n8n-nodes-base.httpRequest",
"parameters": {
"url": "<https://generativelanguage.googleapis.com/v1beta/models/gemini
-2.5-flash:generateContent>",
"method": "POST",
"body": {
"contents": "Suggest top 5 competitors and 5 industry leaders for {{ $jso
n.company }} in {{ $json.countries }}.",
"tools": [{ "google_search": {} }]
},
"headers": {
"Authorization": "Bearer {{ $env.GEMINI_API_KEY }}"
}
}
},
{
"name": "Parse Competitors",
"type": "n8n-nodes-base.function",
"parameters": {
Plan 7
"functionCode": "return [{ json: { competitors: extractList(response.text), l
eaders: extractLeaders(response.text) } }];"
}
},
{
"name": "Parallel Branching",
"type": "n8n-nodes-base.splitInBatches",
"parameters": {
"batchSize": 1
}
},
{
"name": "SEMrush Traffic Sync",
"type": "n8n-nodes-base.httpRequest",
"parameters": {
"url": "<https://api.semrush.com/trends/v1/data>",
"method": "GET",
"parameters": { "domain": "={{ $json.competitor }}" }
}
},
{
"name": "ScrapingDog Price Tracker",
"type": "n8n-nodes-base.httpRequest",
"parameters": {
"url": "<https://api.scrapingdog.com/scrape>",
"method": "POST",
"body": { "url": "<https://amazon.com/dp/>{{ $json.productId }}", "tool":
"amazon-scraper" }
}
},
{
"name": "LinkedIn Org Scraping",
"type": "n8n-nodes-base.httpRequest",
"parameters": {
"url": "<https://api.scrapingdog.com/linkedin>",
"method": "GET",
"parameters": { "profile": "={{ $json.company }}" }
}
},
{
"name": "Aggregate & Enrich",
"type": "n8n-nodes-base.merge",
"parameters": {}
},
{
"name": "Generate Dashboard",
"type": "n8n-nodes-base.set",
"parameters": {
Plan 8
"values": {
"dashboard": "={{ generateDashboard($json.allData) }}"
}
}
},
{
"name": "Send Real-Time Alerts",
"type": "n8n-nodes-base.emailSend",
"parameters": {
"to": "={{ $json.userEmail }}",
"subject": "New Competitor Activity Detected",
"body": "Price change, new ad, or product launch."
}
}
]
Workflow Summary:
1. Trigger on user input.
2. Use Gemini + Google Search to discover competitors.
3. Parallelize monitoring across platforms using ScrapingDog,
SEMrush, etc.
4. Aggregate data into a unified dashboard.
5. Send alerts on significant changes.
✅ Conclusion
This system transforms fragmented competitor data into a real-time, AI-powered
marketing foresight engine. By combining Gemini for intelligence, ScrapingDog
for scraping, and SEMrush/Similarweb for analytics, the solution delivers
actionable, cited, and timely insights — perfectly aligned with the client’s vision
of strategic clarity and competitive advantage.
Plan 9
