Technical SEO Topics - Seo Class
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nexakripaTechnical SEO Topics - Seo Class
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nexakripa✅ Technical SEO Topics:
1. Introduction to Technical SEO
2. Canonical Tag Optimization
3. 404 Error Page Best Practices
4. 301/302 URL Redirection
5. Schema Markup or Structured Data
6. Open Graph Tags
7. Performing SEO Audit of a Website
📌 Perfect Explanation for Each Technical SEO Topic:
1. Introduction to Technical SEO
Technical SEO refers to optimizing the infrastructure of your website so that search engines can
easily crawl, index, and render it. It focuses on improving site performance, crawlability, and
accessibility.
2. Canonical Tag Optimization
Canonical tags are used to prevent duplicate content issues by specifying the "preferred"
version of a webpage. Proper implementation ensures search engines know which version to
index and rank.
[Link]
[Link]
[Link]
<link rel="canonical" href="[Link] />
3. 404 Error Page Best Practices
A 404 page is shown when a page doesn't exist. Best practices include:
● Custom-designed 404 pages
● Clear messaging to guide users
● Including links back to important pages (like homepage)
● Tracking 404s to fix broken internal links
4. 301/302 URL Redirection
● 301 Redirect: Permanently redirects from one URL to another. It passes most SEO
value (link juice).
● Old URL: [Link]
● New URL: [Link]
● HTTP/1.1 301 Moved Permanently
● Location: [Link]
● 302 Redirect: Temporarily redirects and does not pass full SEO value.
Use 301 for changed URLs and 302 only for short-term changes.
Factor 301 Redirect 302 Redirect
Nature Permanently Temporarily
SEO Value Fully passed to the new Stays with the original URL
(Link Juice) URL
Google New URL gets indexed Original URL remains
Indexing indexed
When to When the URL is For temporary changes
Use changed permanently (maintenance, testing)
5. Schema Markup & Structured Data
Schema is a code format (using JSON-LD or Microdata) that helps search engines understand
your content better. Examples:
● Products
● Reviews
● Events
This can enhance search results with rich snippets (stars, FAQs, etc.).
Sche Usage
ma
Type
Produ To display product price, stock status, and details in search
ct results
Revie To show ratings and review data in search results
w
Event To display event date, location, and time in search results
FAQ To show frequently asked questions and answers directly in
search results
Recip To display cooking steps, recipe time, calories, etc. in search
e results
6. Open Graph Tags
Open Graph tags optimize how your content appears when shared on social media platforms
like Facebook and LinkedIn. They define:
● Title
● Description
● Image preview
● URL
This improves social sharing and click-through rates.
7. Performing SEO Audit of a Website
An SEO audit involves:
● Crawling your site using tools like Screaming Frog or Sitebulb
● Checking crawl errors, broken links, redirects
● Auditing page speed (using PageSpeed Insights)
● Ensuring mobile-friendliness
