■ Communication in Organizations - Detailed
Notes
1. Introduction to Communication in Organizations
• Business Environment and Communication: Understanding how businesses operate
within external and internal environments, and how communication acts as a bridge.
• Models of Communication: Shannon-Weaver Model, Berlo’s SMCR Model,
Schramm’s Model, and Transactional Model.
• Basics of Communication: Types (verbal, non-verbal, written, visual); Channels
(formal, informal, digital, face-to-face); Barriers (physical, psychological, semantic,
organizational).
• 7Cs of Communication: Clear, Concise, Concrete, Correct, Coherent, Complete,
Courteous.
• Formal and Informal Communication: Formal follows hierarchy, Informal (grapevine)
spreads faster and builds relations.
• Listening Skills: Active listening, empathetic listening, barriers to effective listening.
• Communication on Social Media Platforms: Role in branding, networking, marketing,
customer support.
2. Written Communication
• Planning and Executing Messages: Define purpose, audience, tone, and clarity.
• Emails: Professional layout, subject lines, salutations, conciseness, etiquette.
• Formal Letters: Planning & Layout (sender’s address, date, receiver’s address,
subject, salutation, body, closing, signature).
• Informal Messages: Short, personal, casual on platforms like WhatsApp,
Messenger.
• Negative Messages: Indirect (buffer → reason → bad news → goodwill), Direct
(clear bad news upfront).
• Persuasive Messages: Convincing tone, logical appeal, emotional appeal.
• Request Letters: Letters to suppliers, clients, authorities.
• Sales Letters: Promotional, persuasive, engaging content.
• Complaint & Follow-up Letters: Addressing grievances, ensuring response.
• Promotion Letters: Upgradation notices with appreciation.
• Job Application Letters & Cover Letters: Showcasing skills, qualifications, relevance.
• Resume: Structured presentation of skills, achievements, education, experience.
• Resignation Letters: Polite, professional, thanking organization.
3. Interpersonal Communication
• Team Communication: Collaboration, conflict resolution, leadership role.
• Online Meetings: Managing virtual communication, time management, clarity.
• Virtual Team Communication: Tools like Slack, MS Teams, Zoom.
• Communication in Gig Economy: Flexibility, short-term contracts, online
collaboration.
• Presentation Skills: Verbal (tone, clarity, pace), Non-verbal (gestures, posture, eye
contact).
• PowerPoint Presentation Skills: Structured slides, visuals, minimal text.
• Infographics: Data visualization for clarity and impact.
• Contemporary Alternatives: Prezi (dynamic), Visme (infographics), MS Sway, Zoho
(interactive presentations).
4. Digital Communication
• Social Media & Individual: Personal branding, networking, online presence.
• Social Media & Organizations: Marketing, PR, customer engagement, crisis
management.
• Media Literacy: Ability to critically analyze media messages.
• Digital Communication Skills: Email, instant messaging, video conferencing,
collaboration tools.
• E-Meetings & Digital Collaboration: Tools like Google Meet, Zoom, Trello, Slack.
• Digital Citizenship: Responsible and ethical use of digital platforms.
• Digital Etiquettes & Responsibilities: Respect, clarity, professionalism online.
• Personal & Organizational Websites: Building credibility, information sharing,
branding.
