SYLLABUS FOR

MASTER OF BUSINESS ADMINISTRATION (MBA)

FOR ADMISSION BATCH-2023-24 & ONWARDS

SHAILABAL WOMEN’S (AUTO) COLLEGE
CUTTACK, ODISHA
 REGULATIONS

1. The Master of Business Administration (MBA) Programme, under CBCS, a full-time

professional Degree Programme, shall have four semesters. After successful completion of all
the four semesters; degree will be awarded to qualified students.

2. Duration:

The duration of the programme shall be two years with four semesters. Odd semesters will be
st rd
from July to December (i.e., 1 & 3 semester) and even semester will be from January to May
nd th
(i.e., 2 &4 semester). The examination shall be held tentatively in the month of December
and May for odd and even semesters respectively.

3. Number of Papers (Semester wise):

During the course, a student has to take the following papers with marks along with their
respective credits totaling to 130 credits as given below.

Semester No. of Papers Credit Marks

I 8 32 800

II 8 32 800

III 9 36 900

IV 7 30 700

Total 32 130 3200

4. Eligibility Criteria for Admission:

The candidate should have passed Graduation Examination or its equivalent in any discipline
with minimum 50% marks in aggregate with 5% relaxation for SC/ST/PWC students. The
selection would be based on the guidelines issued by the Department of Higher Education,
Odisha.

5. Attendance:

A student has to attend a minimum of 75% of classes in a Semester to be permitted to sit for the
semester examination. However, a student with 60% of attendance would be permitted for end
semester examination with submission of a medical certificate.

6. Classes:

There will be approximately 40 classes of one hour duration for each 100 marks paper in a
semester.
7. Examination:

A paper having no practical shall consist of three components as:

(i) Mid-Semester Exam. 20%
(ii) End-Semester Exam. 70%

(iii) Continuous evaluation in terms of class tests, Quizzes, class participation etc.
10%

The papers having practical examinations shall consist of three components as:
(i) Mid-Semester Exam. (Theory) 10%
(ii) End-Semester Exam. (Theory) 70%
(iii) Practical Exam. 20%
A candidate has to secure at least 40% marks both in theory and practical separately to pass the
paper and 50% in aggregate in order to pass the examination. The class/division will be
awarded on the average performance of the candidate in all the
four semesters.

Particulars For MBA

50%, but less than 60% 2nd Class
60% and above 1st Class

There shall be no provision for third class. A student securing less than 40% in any paper shall
be required to sit for the said paper twice within two consecutive next end - term examinations.
However, if a candidate has failed in aggregate, she shall have the option of appearing either in
all papers or in specified paper (s) of her choice. Her class test and Mid-term marks will remain
valid. A student would be required to complete the course within 5 (five) academic years from
the year of admission.
Special Examination:

If a candidate fails to clear the paper(s), in two repeat chances, she has to sit for a special
examination (one chance). In that case her previous Mid-term, Class test and End-term marks of
all papers in that semester will be cancelled. She will have to reappear at all components (class
test, mid-term test and end term test) again for all the papers in that semester. No more chances
will be allowed to a student if she fails in the special examination. Her studentship will be
cancelled.
Hard Case Rule:

1% of grace mark subject to maximum of 5 (five) marks in single paper shall be given to pass in
a semester. This shall be applicable in each semester. (* maximum 8 marks out of total 800 and
10 mark out of 900 per semester)
8. Evaluation process:

3
 (i) Valuation System:

The semester system of examination will have external system of valuation

with 30 marks as internal examination/valuation and the result will be passed
by t he Conducting Board.

(ii) Class Tests/ Quizzes/ Presentation:

There shall be class tests/ quizzes/ presentations, etc. for each paper carrying
maximum of 10 marks.
(iii) Mid Semester Examination:

The duration of the examination will be of one hour and maximum marks will be
20 marks in a paper. The concerned faculty member should ensure that the
coverage prior to mid-term examination is minimum first and second unit of the
paper and the questions will be set from the covered units. The questions will be set in such a
manner that to answer them knowledge of both the units will be required. If a candidate fails
to appear or failed in the mid-term examination, with the permission of the concerned course
teacher she can appear at the compensatory mid-term examination before the end semester
examination. This would be held once only.
(iv) End Semester Examination:

The end semester examination will be held on consecutive days. There will be one sitting per
day. The duration of the examination will be 3/2 hours for 70 /50 marks in a paper.
(v) Question Paper Setting:

The question paper should be set in such a manner that:

a) The question paper should cover all the units.

b) 20% of the question should be set from the first two units (covered till mid - term exam.).
c) 60% of the question should be set from the last three units (covered after mid- term
exam.).
d) 20% for case study / situational analysis shall be included in each paper.

The questions for internal examinations shall be set by the faculty member teaching the
subject, where as for the end-term examinations the questions shall be set by the University.

(vi) Dissertation, Presentation and Viva-Voce:

th
During the 4 semester, each student will be required to prepare a dissertation on any
 topic/ problem of her interest under the guidance of a faculty member. The dissertation shall
be evaluated for 70 marks and leaving 30 marks for presentation & viva-voce examination.
The written part of the dissertation will be evaluated by the internal as well as external
examiners separately and the viva-voce will be conducted by the external examiner only.
Absence in the viva will amount to failure in that paper.
Grading System:
Grade Mark Secured from 100 Points
Outstanding O 100-90 10
Excellent E 89-80 9
Very Good A 79-70 8
Good B 69-60 7
Fair C 59-50 6
Failed Below 50 0
N.B. A Candidate has to secure 40% or above to pass in each of the papers.
A transitory letter grade I (carrying points 2) shall be introduced for cases where the results
are incomplete. This grade shall automatically be converted into appropriate grade(s) as and
when the results are complete.
A student s level of competence shall be categorized by a GRADE POINT AVERAGE to
be specified as:
SGPA - Semester Grade Point Average
CGPA - Cumulative Grade Point Average
(a) POINT - Integer e q u i v a l e n t of each letter grade
(b) CREDIT- Integer si g n i f yi n g t h e r el at i v e e m p h a si s of i n d i v i d u
al c o u r s e item(s) in a semester as indicated by the Course structure and
syllabus:
CREDIT POINT - (b) X (a) for each course
item CREDIT INDEX - CREDIT
POINT of course
items GRADE POINT AVERAGE -

SEMESTER GRADE POINT

AVERAGE (SGPA) = CUMULATIVE
GRADE POINT AVERAGE =
In addition to the points, marks / percentage would also be awarded and shall also be
reflected in the Mark Sheet.
The regulation is subject to modification as and when necessary. The Syllabus shall
remain valid from 2022 Admission Batch onwards.

*N.B.: 25 percentages of the courses in each paper shall be kept for self studies by the
students. The concerned course teachers are required to declare the same in the classroom.

5
 REGULATIONS
A candidate has to secure 50% marks in the aggregate and 40% mark in a paper to pass in a semester. A
candidate has to appear both in theory and practical papers for pass. Absence in practical component means
fail in that paper, but marks in both theory and practical taken together would consider for pass.

The students are required to complete the mid-term examination before end term in case of absence.
Marks in mid-term and end term together taken into account for pass. The end term is 70 marks and
mid term is 30marks in a paper or as per rules of the University.

Hard case rule- A candidate would be given 0.5% mark (4 marks max) in a semester to pass. In case
of failure. 4 marks would be awarded in the paper having highest mark in the semester. Maximum 4
marks would be in two papers in case of failure, if a candidate fails in 3 papers she would be declared
as failed.

All other rules of the University would apply for MBA.

MASTER OF BUSINESS ADMINISTRATION (MBA)

DEPARTMENT OF BUSINESS ADMINISTRATION
SHAILABALA WOMEN’S AUTONOMOUS COLLEGE,
 CUTTACK

COURSE
STRUCTURE

Semester I
Sl. Nature Course Paper Title Units Credits Marks
No. of Code Mid- End- Total
Course Sem. Sem.
Organization Structure
1 Hard Core HC-101 and Process 5 4 30 70 100
Quantitative
2 Hard Core HC-102 Techniques 5 4 30 70 100
Managerial
3 Hard Core HC-103 Economics 5 4 30 70 100

4 Hard Core HC-104 Organization Behaviour 5 4 30 70 100

Financial Accounting
5 Hard Core HC-105 for Managers 5 4 30 70 100
Business
6 Hard Core HC-106 Communication 5 4 30 70 100
Business and
7 Hard Core HC-107 Corporate Laws 5 4 30 70 100

Computer
8 Application for 30
Allied Core AC-101 Management 5 4 70 100
Total 32 240 560 800
 Semester II
Sl. Nature Course Paper Title Units Credits Marks
No. of Code Mid- End- Total
Course Sem. Sem.
Human Resource
1 Hard Core HC-201 Management 5 4 30 70 100
Operations
2 Hard Core HC-202 Management 5 4 30 70 100
Marketing
3 Hard Core HC-203 Management 5 4 30 70 100

4 Hard Core HC-204 Financial Management 5 4 30 70 100

Economic & Business
5 Hard Core HC-205 Environment 5 4 30 70 100

Management
Information System &
6 Hard Core HC-206 DSS 5 4 30 70 100

7 Hard Core HC-207 Research Methodology 5 4 30 70 100

8 Cost and
Management 30
Accounting
Hard Core HC-208 5 4 70 100
Total 32 240 560 800

Semester III
Sl. Nature Course Paper Title Units Credits Marks
No. of Code Mid- End- Total
Course Sem. Sem.
Business Policy and
1 Hard Core HC-301 Strategic Management 5 4 30 70 100
Project Planning,
2 Hard Core HC-302 Control and 5 4 30 70 100
Management
Summer Training
3 Hard Core HC-303 Project 5 4 30 70 100

7
 4 Core CE-304 5 4 30 70 100

5 Core CE-305 5 4 30 70 100

6 Core CE-306 5 4 30 70 100

7 Core CE-307 5 4 30 70 100

8 Core
Elective - II 30
CE-308 5 4 70 100
Core
Elective - II
9 CE-309 30
5 4 70 100
Total 36 270 630 900

Semester IV
Sl. Nature Course Paper Title Units Credits Marks
No. of Code Mid- End- Total
Course Sem. Sem.
Business Ethics and
1 Hard Core HC-401 Corporate Governance 5 4 30 70 100
Dissertation & Viva
2 Hard Core HC-402 Voce 5 4 30 70 100
3 Allied Core AC-401 Women and Society 3 3 15 35 50
4 Allied Core AC-402 Disaster Management 3 3 15 35 50

5 Core CE-404 5 4 30 70 100

6 Core CE-405 5 4 30 70 100

7 Core CE-406 5 4 30 70 100

8 Core CE-407 5 4 30 70 100

Total 30 30 210 490 700

SEMESTER 1 SEMESTER 2
 HC 101. Organization Structure and Process HC 201. Human Resource Management
HC 102. Quantitative Techniques HC 202. Operations Management
HC 103. Managerial Economics HC 203. Marketing Management
HC 104. Organization Behaviour HC 204. Financial Management
HC 105. Computer Applications for Mgt HC HC 205. Economic & Business Environment
106. Financial Accounting for Managers HC 206. MIS & DSS
HC 107. Business Communication HC 207. Research Methodology
AC 101. Business & Corporate Laws HC 208. Cost and Management Accounting

SEMESTER 3 SEMESTER 4
HC 301. Business Policy & Strategic Mgt HC 401. Business Ethics & Corporate
HC 302. Project Planning, Control & Mgt Governance
HC 303. Summer Training Project HC 402. Dissertation & Viva Voce
CE - 304. Elective I: Paper - I AC 401. Women and Society AC
CE - 305. Elective I: Paper - II 402. Disaster Management
CE - 306. Elective I: Paper - III CE - 404. Elective I: Paper - IV
CE - 307. Elective II: Paper - I CE - 405. Elective I: Paper - V
CE - 308. Elective II: Paper II CE - 406. Elective II: Paper - IV
CE - 309. Elective II: Paper III CE - 407 Elective II: Paper V

LIST OF ELECTIVE PAPERS

Units 5 | Credits 4 | Mid-Sem Marks 30 | End-Sem Marks 70 | Total - 100

Sl. No. Course Name
FM 3101 Security Analysis & Portfolio Mgmt

FM 3102 Financial Markets and Institutions

FM 3103 International Financial Management
FM 3104 Financial Services
FINANCIAL
FM 3105 Corporate Tax Planning and Management
MANAGEMENT
FM 3106 Mergers and Acquisition
(FM)

FM 3107 Derivatives Management

MM 3201 Consumer Behavior

MM 3202 Integrated Marketing communication

MM 3203 Sales & Distribution Management
MM 3204 Marketing Research
MARKETING MM 3205 Product & Brand Management
MANAGEMENT
(MM) MM 3206 International Marketing

MM 3207 Marketing Services

HR 3301 Management of Industrial Relations

HR 3302 Human Resource Development Strategies and System

HUMAN
RESOURCE HR 3303
MANAGEMENT
 (HRM) HR 3304 Human resource Planning

HR 3305 Management of Training and Development

Compensation Management
ITM 3501 E – Commerce

INFORMATION ITM 3502 Object-Oriented Modelling and Design

AND
TECHNOLOGY ITM 3503 Engineering Database Management System
MANAGEMENT
(ITM) ITM 3504 Advanced DBMS

ITM 3505 Tele Communications for Business

OM 3401 Total Quality Management

OM 3402 Logistics and Supply Chain Management

OPERATIONS
OM 3403 Services Operations Management
MANAGEMENT
(OM)
OM 3404 Technology Management

OM 3405 Purchasing and Material Management

OM 3406 Operation Planning and Control

OM 3407 World Class Manufacturing

Evaluation: End Term: 70 Marks

Mid- Term, Unit Test and Quiz: 30 Marks, (including Assignment and Presentation)

Project Report : Thesis: 70 marks, Viva Voce: 30 marks

Minimum Total Marks= 3200
Minimum Credit Points: Hard Core 88 + Core Elective 40 = 128

PROGRAMME OUTCOMES (POs)

PO-1: Enrich the students with professional etiquettes and proficiencies in the business world, making them
capable of competing with the outside environment and best coping with the situation on the basis of their
skill sets.

PO-2: Students will enhance their managerial skill sets by acquiring professionalism in their daily lives,
which will help them in their future career development.

PO-3: Equip students with digital skills through the use of information technology in order for them to
compete in a technologically evolving society, as well as insights into Industry 4.0, in order for their
existence to be sustainable in the corporate world.

PO-4: Students will be able to conduct their own SWOT (Strengths, Weaknesses, Opportunities, and
Threats) analysis and will be exposed to practical and industry interface to help them choose a career path.
PO-5: Produce entrepreneurs in their respective sectors of ideation and field of interest, thereby creating
employment opportunities for others and contributing to societal growth.

PO-6: Acquaint students with different functional areas of business management, like general
administration, operations, marketing, finance, HR, IT, etc.

PO-7: Propel students with an aptitude for teaching and research to pursue careers in the fields of education,
research, and corporate development.

PO-8: forecast the

future and design futuristic organizations.

PO-9: Familiarize students with financial knowledge and awareness, smart investment, legal compliances
in business, the legality of the organizations, dynamic market structure, and ever-changing customer
expectations.

PO-10: Develop an attitude of lifelong learning among the students and make them strive for holistic
development to successfully maintain a balance between the personal and professional lives

PROGRAMME SPECIFIC OUTCOMES

PSO1: To groom students so that they can be adaptable to multifunctional roles with respect to their
specializations and work as successful business development executives.

PSO2: To develop competent management professionals with strong ethical values capable of assuming a
pivotal role in various sectors of Indian economy and society aligned with the national priorities.

PSO3: To enrich students with the ability to identify entrepreneurial opportunities and develop leadership
skills so as to carry forward their respective family Business.

PSO4: To facilitate students with analytical thinking which will enable them to find out potential risk
associated with dynamic market structure and take appropriate decision as an efficient finance professional.

PSO5: To foster knowledge in students for proper understanding of market segments so as to meet customer
needs by applying a suitable pricing strategies while playing the role of a marketing executive.

PSO6: To equip students with the principles of operations & supply chain domain to be capable of improving
the performance of organizations by applying classical practices into emerging business models.

SEMESTER-I
HC-101: ORGANIZATION STRUCTURE & PROCESS
 DURATION: 3 HOURS MARKS: 100

(70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Gain a general understanding of managerial process and managerial functions.
2. Have conceptual clarity in relation to the ownership alternatives for a business entity.
3. Understand the significance of planning, decision making, and the flaws in the decision-making
process.
4. Learn about the organizing and staffing process and realize the importance of organizational hierarchy.
5. Develop the leadership abilities in the students along with a problem-solving attitude.

UNIT- I: Management Concepts: Definition of management, Management Process, Framework of

Management, Management a Science or an Art? Levels of Management, The Manager s Functions,

Managerial skills, The Professional and Social Role of a Manager, Evolution of management thoughts.

UNIT- II: Nature of Organization: Nature of Organization- Proprietorship, Partnership, Co-operatives

and Statutory Corporations, Companies-Concepts of holding and subsidiary companies, Features of

International Organizations and Multi national Companies.

UNIT- III: Planning and Decision Making: Meaning and Nature of Planning, Features, Importance,
Reasons, Limitations of Planning, Steps in Planning, Planning Principles and Techniques, Measures for

Making Planning More Effective, Kinds of Planning. The Decision Making Process Meaning and
Conditions, The Limitations of Rational Decision Making, Types of Decision, Steps in the Decision Making
Process, Decision Making Techniques.

UNIT- IV: Organizing and Staffing: Meaning of Organization, Types of Organization, Features of

Organization, Organization Structure Functional, Divisional and Matrix Structure, Departmentalization-

By Function, Product, Process, Location, Vertical Dimension to an Organization, Centralization and

Decentralization, Span of Control. Authority in Organization Nature and Meaning of Authority, Authority
Responsibility and Accountability, Kinds of Authority, Misuses of Authority, Delegation of Authority.
Sources of Manpower and Recruitment.

UNIT- V: Leading & Controlling: Leadership - Concept and definition, Nature and Features, Leadership
vs. Managership, Functions and Importance of Leadership, Formal and Informal Leader, Leadership Skills,

Qualities of Good Leader, Leadership Styles. Control Concept and Meaning, Nature of Control,
Relationship between Planning and Control, Elements of Control System, Techniques of Control.
Case analysis.
RECOMMENDED BOOKS:
1. Fundamentals of Management by S. P. Robbins, D.A. Decenzo & M. Coulter, Pearson India
2. Management Principles by J.M. Putty, Macmillan Publishers India Ltd.
3. Management Principles and Practices by M.S. Murugan, New Age International Publishers
MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
 CO1 2 5 4 5 4 4 2 2 4 4

CO2 5 5 4 4 5 4 2 4 4 2

CO3 4 5 2 5 4 5 4 5 4 2

CO4 4 5 4 4 4 5 5 5 4 4

CO5 4 5 2 5 4 5 4 5 4 5

HC 102: QUANTITATIVE TECHNIQUES

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Gain knowledge about the basic concepts of statistics and its techniques.
2. Use correlation and regression analysis for estimation and forecasting.
3. Apply time series and index numbers in business organizations.
4. Understand the basics of probability and its application in business like random binomial distribution
and Poisson distribution.
5. Estimate the population characteristics using point and interval estimators, standard errors, ANOVA,
T-tests, F-tests, and their applications.

UNIT I: Basic and Descriptive Statistics: Introduction to statistics, origin and growth of statistics;
Application of inferential statistics in managerial decision-making; Limitations of statistics; primary and
secondary classification of data; Frequency distribution and their analysis; Data presentation; Measure of
Central tendency; measure of Dispersion; Skewness; Kurtosis.

UNIT II: Correlation and Regression Analysis: Meaning and uses: Simple, partial and multiple
correlation; Various methods of calculation of coefficients and implications; Regression analysis deals with
the construction of predictive models based on statistical data; Business application of correlation and
regression.

UNIT III: Time Series Analysis and Index Number: Variations in time series; Trend analysis Cyclical
variations; Seasonal variations; Irregular variations; Time series analysis for forecasting and their
applications in business decision-making; Construction of Index number and their uses.

UNIT IV: Probability and Probability Distribution: Basic concepts; Approaches; Theorems- addition,
multiplication, conditional and Bayesian analysis; Business application of probability; Random variable;
Expected value of random variable; Binomial distribution; Poisson distribution; Normal distribution and
Exponential distribution.

UNIT V: Statistical Inference on Estimation and Hypothesis Testing: Sampling theory concerns the
use of sample data as a guide for statistical inference; Estimation of population characteristics; using point
and interval estimators; Construction and interpretation of confidence intervals; Basic concepts; Standard
error; Central limit theorem; Large sample tests; Formulation of hypothesis; Small sample test s; Test for
means; Tests for variances; Tests for proportions; Tests for paired observations; Techniques of association
of attributes and testing; Nonparametric tests; Analysis of variance (ANOVA).
RECOMMENDED BOOKS:
1. Gupta S.P.: Statistical Methods, Sultan Chand and Sons, New Delhi.
2. Bharadwaj: Quantitative Techniques for Business Managers, HPH.
3. Hooda R.P.: Statistics for Business and Economics, Macmillan, New Delhi.
4. Tulsian P.C. and Vishal Pandey: Quantitative Techniques, Pearson Education, New Delhi.
5. Agarwal D.R.: Business Statistics, Vrinda, New Delhi.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 4 5 5 2 2 5 5 5 5 4
CO2 4 5 5 2 2 5 5 5 4 4
CO3 2 5 5 4 2 5 5 5 2 4
CO4 4 5 5 4 2 5 5 5 2 2
CO5 2 2 5 2 2 5 5 5 4 4

HC 103. MANAGERIAL ECONOMICS

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Get a general understanding of decision making and long-term planning in terms of economic
viability.
2. Understand the law of demand and supply control and the movements of a particular market.
3. Analyze the cost structure and the production functions.
4. Have conceptual clarity of pricing strategies and market structure.
5. Understand the national income and employment scenario in relation to fiscal and monetary policies.

UNIT-I

Definition, Nature, Significance, and Scope of Managerial Economics Role of Managerial Economics in

business objective of the Firm, concept of economic profit, Theory of Consumer behavior: Diminishing

Marginal Utility Equi-Marginal Utility, Indifference Curve analysis, Budget line, Consume s
equilibrium, Price, Income and Substitution effect.
UNIT-II
Demand Analysis and Forecasting: meaning of demand; Individual Demand- Law of demand-
determinants of demand, Functions of Demand - demand elasticity: Price, Income, Advertising and cross
elasticity of demand along with problems- change in demand and change in quantity demanded- Demand
forecasting.

UNIT-III
Production Analysis: Short run Production function and Long run production function, production iso-

cost and production iso-quant, Cobb-Douglas Production function Estimating a production function.Cost
Analysis: cost structure, various cost concepts- TC, MC & AC; FC, VC & MC;-short run cost function-

long run cost function Short run cost curves, long run cost curves, Problems on cost theory and Analysis-
Linear Programming.

UNIT-IV
Market Analysis: Price and Output decision under perfect Competition, Monopoly, Monopolistic
Competition, Oligopoly & duopoly market structure along with problems- Price Discrimination. Market
Failure, Price Ceiling and Price Floor.

UNIT-V

Macro-economic Analysis: Introduction to National Income National Income Concepts - Models of

National Income Determination - Economic Indicators - Technology and Employment - Issues and

Challenges Business Cycles Phases Management of Cyclical Fluctuations - Fiscal and Monetary
Policies.

RECOMMENDED BOOKS:
1. Petrson and Lewis-Managirial Economics-Prentice Hall of India.
2. D. M. Mithani, Managerial Economics, Himalaya Publishers, New Delhi
3. P. Baishya - Business Economics, Global Publishing House (India)

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 5 2 2 5 5 5 5 4

CO2 4 5 5 2 2 5 5 5 4 4

CO3 2 5 5 4 2 5 5 5 2 4

CO4 4 5 5 4 2 5 5 5 2 2

CO5 2 2 5 2 2 5 5 5 4 4

17
 HC 104: ORGANIZATIONAL BEHAVIOUR
DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Understand aspects of an organization's essence of behaviour, manage diversity, and engage in
ethical behaviour.
2. Obtain a concrete idea on professional groups, team building, and group development.
3. Develop conflict management skills to manage the organizational power structure.
4. Create an innovative organizational culture and atmosphere that fosters individual
creativity, innovation, and communication.
5. Understand the trends and patterns of organizational behaviour from a global perspective.

Unit-1-A: OB The Emerging Challenges

Definition, need and importance of organizational behavior nature and scope frame work

organizational behaviour, development, research and models. Managing Diversity Career Management

Talent Management Changing Demographics of Workforce Changed Employee Expectations

Globalisation Technology Transformation Promoting Ethical Behaviour and CSR Organisational

Justice.

UNIT-1: Foundations Of Individual Behaviour

Personal Factors Environmental Factors Organisational Systems and Resources Models of Individual

Behaviour, Intelligence Types of Intelligence Theories of Intelligence Measurement of Intelligence

Factors Influencing Intelligence Intelligence and OB, Emotional Intelligence and OB. Personality

type factors influencing personality theories learning types of learners the learning process

learning theories organizational behavior modification. Attitudes characteristics components

formation measurement. Perceptions importance factors influencing perception interpersonal

perception, Developing perceptual skills to reduce perceptual errors. Motivation importance types
effects on work behavior, theories of motivation.

UNIT II: Group Behaviour

Nature of Groups Types of Groups Why do People Join Groups? Group Development Usefulness

of Groups in Organisations Pitfalls of Groups Determinants of Group Behaviour Group Structuring

Group Decision Making Groups and OB. Nature of Teams Teams vs. Groups Benefits from Teams

Types of Teams Implementing Teams in Organisations Team Issues Effective Teamwork Typical

Teams in Organisations Can Groups Become Teams

UNIT III: Leadership Power and Politics

Leadership, styles theories leaders Vs managers sources of power power centers power and

politics, Ethics of Power and Politics conflict and negotiation Nature of Conflict Changing Views of

Conflict Functional and Dysfunctional Conflict The Process of Conflict Levels of Conflict Conflict

Resolution Managerial Implications Negotiation and Conflict Resolution Deviance

Psychological Contract Trust.

UNIT IV: Dynamics Of Organizational Behaviours

Organizational culture and climate, effectiveness, Creativity and Innovation, Change, Development, and
communication.

UNIT-V: International Organisational Behaviour

Trends in International Business Cultural Differences and Similarities Individual Behaviour in the

Global Perspective Interpersonal Behaviour across Cultures Organisational Characteristics in an

International Context.

RECOMMENDED BOOKS:
th
1. Koontz, H and Wechrich, H. Management. 10 ed; New York, McGraw
Hill, 1995.
th
2. Luthans,F. Organizational Behaviour. 7 ed; New York, McGraw
Hill, 2005.
3. Robbins, S P. Organizational Behaviour. 7th ed; New Delhi, Prentice Hall of
India, 2005.
4. Organisational Behaviour-
Aswathappa- HPH
nd
5. Staw, B M. Psychological Dimensions of Organizational Behaviour. 2 ed; Englowed Cliffs,
New Jersey,
Prentice Hall
Inc;
1995.

The list of cases and specific reference including recent articles will be discussed in the class at the time of
teaching of the course.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 2 5 4 4 5 5 4 5

CO2 2 5 4 5 5 4 5 5 4 5

CO3 2 5 4 5 5 4 5 5 4 5

CO4 5 5 4 5 5 5 5 5 4 5

CO5 5 5 4 5 5 5 4 5 4 5

19
 HC 105: FINANCIAL ACCOUNTING FOR MANAGERS
DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Get an understanding of the basic concepts and scopes of accounting.
2. Know about capital and revenue gains and capital and revenue expenditures.
3. Understand the share market scenario and functionalities.
4. Familiarize themselves with the process of preparing financial reports, annual reports, and making
decisions.
5. Learn about new trends in accounting such as inflationary accounting, forensic accounting, creative
accounting, and HRA accounting.

Unit I: Meaning and Scope of Accounting: Introduction, Need, Objectives and Functions of

Accounting, Accounting The Language of Business, users of Accounting Information, Branches of

Accounting, accounting principles , accounting standards and IFRS.
Recording of Business Transactions: Accounting equation, Classification of Accounts, Analysis and
Recording of Business Transactions, Journal, Ledger Posting, Preparation of Trial balance. Cash and Bank
Transaction and preparation of Bank Reconciliation Statement.

Unit II: Capital and Re venue: Management of Income and Expenditure, Classification of Receipts,
Profit-Loss. Accounting for Depreciation, Provision and Reserves.
Final Accounts: Understanding and Preparation of Income statement, Balance Sheet.

Unit III: Share Capital and Loan Capital: Understanding Company Accounts, Issue, Forfeiture and
Reissue of Forfeited Shares, Issue and Redemption Debentures .Understanding Company Final Accounts
and Schedules.

Unit IV: Financial Statements analysis and Reporting: Analysis of financial ratio, Financial
Reporting & Annual Reports, Disclosures in Annual Reports, Reporting to Management.

Unit V: Contemporary Accounting: Inflation Accounting, Human Resource Accounting, Environment

Accounting, Forensic Accounting, Creative Accounting.
RECOMMENDED BOOKS:

1. T.S. Grewal: Introduction to Acc ountancy (S.Chand ).

2. Sehgal & Sehgal: Funda mentals of Financial Accounting (Taxman).

3. Narayanswamy: Financial Accounting (PHI).

4. Jawaharlal & Sri vastava: Financial Accou nti ng (S. Chand).

5. Horngren: Introduction to Financial Accounting (Pearson).

6. Hanif and Mukherjee : Modern Accountancy (TMH).

7. Paresh Shah: Financial Accounting for Management (OUP).

8. Narayanswamy: Financial Accounting (PHI).

9. Ruchi Bhatia: Accounting for Management (HPH).

10. Jawaharlal: Financial Accounting (S. Chand).

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 5 4 4 5 4 4 5 5

CO2 4 5 5 4 4 5 4 4 5 5

CO3 5 5 5 4 5 5 4 5 5 4

CO4 5 5 5 4 5 5 4 5 5 4

CO5 4 5 5 4 4 5 4 5 5 4

HC 106 BUSINESS COMMUNICATION

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After reading the paper the students will be able to:
1. Gain knowledge of the use, significance, kinds, and benefits of communication in organizations.
2. Recognize various communication techniques, nonverbal cues, the traits of a passive listener, and
body language applications.
3. Prepare office orders, memos, sales reports, financial statements, and business and financial reports.
4. Develop skills to write an application letter, a notice, an email, and a CV.
5. Improve knowledge for delivering content in a formal and detailed manner, schedule meetings, and
gain detailed insight into interviews.

Unit -1 Basics of Communication: Communication Concept. Internal and External Communication.

Methods of Communication- Verbal (Oral and Written) and Non-verbal. Communication Process.

Effective communication. 7Cs of Communication. Communication barriers Types. Overcoming barriers

of communication. Grapevine Communication.

Unit II Speaking & Listening: Non-verbal Communication- Proxemics, Para Language, Kinesics. Use of
body language. Introduction of Speaker, Vote of Thanks. Listening- Concept, stages and methods of
improving listening.

Unit III Writing Skills-I: Preparation of business letters, kinds of business letters sales letters, request

letters, collection letter. Memorandum writing, writing business proposal. Business Report purpose,
kinds and objectives, Format and preparation.

Unit- IV Writing Skills-II: Writing an application letter, Writing a CV (Chronological and Functional),
Preparation of Notice, Writing minutes of a meeting. E-mail messages.
 Unit-V Oral Presentation and Interview Skills

Presentation content and delivery methods. Meeting Types, Process and Agenda. Interview Types,
skills of interviewing. Tips for success in interview. Business etiquettes.
Case Studies Compulsory

RECOMMENDED BOOKS:
1. Lesiker & Pettit, Basic Business communication, Tata Mc Graw Hill, New Delhi.
2. S.S. Debasish & B.Das ,Business Communication, Prentice Hall of India, New Delhi
3. Meenakshi Raman and Prakash Singh, Business Communication , Oxford Publishers, New Delhi.
4. Gerson and Gerson , Technical Writing, Pearson ,New Delhi
5. Business Communication-Rai & Rai-HPH

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 5 5 2 4 4 5 5 5 4 5
CO2 5 5 2 4 4 5 5 5 4 4
CO3 5 4 5 4 4 5 5 5 2 2
CO4 5 4 5 4 4 5 5 5 2 2
CO5 4 4 5 4 4 5 5 5 2 2

HC 107: BUSINESS AND CORPORATE LAWS

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Have an insight into the Indian Contract Act and its applications in the corporate fraternity.
2. Understand the concepts of the Special Contract Act, quasi-contracts, and the Sales and Goods Act,
etc.
3. Get a brief understanding of the Information Technology Act, Cyber Laws, and their regulatory
authorities, etc.
4. Ideate a brief insight into the different aspects, concepts, and applications of intellectual property
rights (IPR) & Copyrights.
5. Acquire knowledge on the concepts and prospects of Negotiable Instruments Acts.

Unit I:

Indian contract act essential of contract, offer and acceptance, consideration, capacities of parties, free
consent, legality of objects, contingent contract, discharge of contract.

Unit II:

Special contract Act Quasi contracts, indemnity and guarantee, bailment and pledge, contract of
agency, sales of goods Act, conditions and warranties.
 Unit III:
Information technology Act, cyber laws in India, Digital Signature, Computer crimes, regulation of
certifying Authorities.

Unit IV:
Intellectual property Right: Introduction, Meaning of intellectual property right, objective and scope,
History of patent law in India, copy right, consumer protection law Act, objective, scope, legal Implication.

Unit V:

Negotiable Instrument Act Negotiable instruments parties, negotiation presentation, dishonor, crossing
and borrowing of cheques, GATT, FERA, Export, import & exim policy.
RECOMMENDED BOOKS:
1. Business Law-Bulchandani-HPH

2. Business Law Tulsian, TMH

3. Business Law P.R. Chanda, Galgotia

4. Corporate Law - U.K.Baruah, Global Publishing House(India)

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 4 5 4 5 5 4 5 5 2

CO2 5 2 2 4 4 4 4 5 5 2

CO3 5 5 4 4 4 5 4 5 5 2

CO4 5 5 5 5 2 2 2 5 4 5

CO5 4 4 5 2 2 4 2 4 4 2

23
 AC 101. COMPUTER APPLICATIONS FOR MANAGEMENT
DURATION: 3 HOURS MARKS: 100
(70+10+20)
Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed understanding of the basics of computer software and its applications.
2. Understand the concepts of business data processing along with file management.
3. Learn the fundamentals of data communication and computer networks.
4. Learn about the various aspects, concepts, and applications of E-Commerce.
5. Learn about the future of Business Analytics.

Unit-I: Computer Software

Software and its relationship with Hardware. Types of Software, Software Development steps. Planning
the computer program. Computer Languages, Operating System concepts, funct ions and types of OS.
Some popular operating systems and its features. Use of software packages such as Spreadsheet.
Application development using Spreadsheet package. What-IF analysis, Pivot Tables, Charts etc.
Database Fundamentals. Recent trends in Software.

Unit-II: Business Data Processing

Concepts of BDP, Data storage Hierarchy, File Management System, File type such as Master, Transaction,
Report, Output and Backup. File Organizations such as Sequential, Direct and Indexed. Merits and demerits
of different file organizations and its utility in application development.

Unit-III: Data Communication and Computer Networks

Basic components of Data communication system, Transmission Media. Computer Network, LAN, WAN,
MAN, Network Topologies. Communicat ion Protocol. Internet and its applications. Internet terms such
as Web Page, Website, Browser, URL, FTP, TELNET, WWW, HTTP, ISP, HTML, Download and
Upload. Getting connected to Internet. Distributed & Cloud Computing.

Unit-IV: E-Commerce
E-Commerce and physical commerce, The digital phenomenon, Different types of E-commerce, E-
commerce scenarios, Advantages of E-commerce, Internet payment systems.

Unit-V: Business Analytics

Motivation for studying Business Analytics, Emergence of Business Analytics, Understanding Business
Analytics, Managing a Business Analytics Project, Advantages of Business Analytics, Making the Best
Use of Business Analytics, Challenges to Business Analytics, Analytics in Different Domains of Business,
Levels of Analytic Maturity.
Theory: 70(End-Term) Marks+10(Mid-Term) Marks= 80 Marks, Practical 20 Marks

RECOMMENDED BOOKS:

1. Computer Application for Business-Sudalaimuthu-HPH

2. Computer Fundamentls by P.K. Sinha and Priti Sinha, BPB Publications.
3. Introduction to Information Technology, Pearson Education, ITL Education Solutions Ltd.
4. Computers Today by B.S. Basundhara, Galgotia Publications.
5. Fundamentals of Computers By Rajaraman, Prentic-Hall India
MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 5 2 2 5 4 5 4 4

CO2 5 5 5 2 2 5 2 4 4 2

CO3 4 5 5 4 4 5 4 5 4 2

CO4 5 2 5 2 5 5 2 5 5 2

CO5 5 5 5 4 4 5 2 5 2 4

SEMESTER-II

HC 201. HUMAN RESOURCE MANAGEMENT

DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After reading the paper the students will be able to:
1. Recognize human resource management supervisors' responsibilities in an evolving organizational
environment.
2. Understand the organization's talent acquisition Program as well as the legal options for protecting
female employees.
3. Acquire knowledge on promotion and the essence of job analysis in the organization.
4. Understand the performance appraisal, compensation, and reward structure in the organization.
5. Become familiar with the organization's uses for training and training methodologies.

Unit I Human Resource Management: Concept and objectives and functions relationship
behavior HRM and HRD. The changing dimensions of HR functions. Role of HR manager in the

changing business scenario. Strategic HRM integrating HR into strategic planning, fitting HR
practices to the Business strategy.

Unit II Talent Acquisition: Recruitment: concept and process. Sources of recruitment, Compulsory
Notification of vacancies Act,1959. Legislation relating to recruitment of different categories of
Women in India. Selection steps. Tests and interviews. Validit y and reliability of tests. Induction and
placement.

Unit III Promotion: Concept and types. Criteria for promotion. Role of DPC in promotion.

Transfer Concept and types. Job analysis Job description and job specification. Job analysis

precedence Narrative job descriptions, Structural job analysis procedures, Date collection and
analysis. New strategic view of job analysis.

Unit IV Performance Management and Appraisal: Concept, objectives uses. Appraised errors,

methods of appraisal, The appraised process Reporting officer, reviewing officer and approving
officer. The appraisal interview and counseling. Compensation and Rewards.
 Unit V Talent Development: Learning and training: Concept , objectives, Principles of

learning . Training and development. Training Need Assessment (TNA). Training methods

Design of training programme, on the job and off the job methods. Evaluation of Training
effectiveness: Kickpatick s method, Galvim method

RECOMMENDED BOOKS:
1. Fishu, Schoenfeldta and Shaw, Managing Human Resource, Cergage Learning
2. R. Subha and V.S.P. Rao, Human Resource Management, Himalaya Publishing House
3. P. K. Jain, Human Resource Management, Global Publishing House (India)
4. Dessler, G. and Varrkey, B. Human Resource Management, 15e. Pearson Education India.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 4 5 4 4 5 5 4 4

CO2 5 4 4 4 5 4 5 5 4 5

CO3 5 5 2 5 4 4 5 5 4 5

CO4 5 5 2 5 4 4 5 5 4 5

CO5 4 5 4 5 4 5 4 5 4 4

HC 202 OPERATIONS MANAGEMENT

DURATION: 3 HOURS MARKS: 100 (70+30)
Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed insight into the basics of production and operations management and its applications
in business.
2. Understand the concepts of facilitation of location- and layout-based decision making.
3. Ideate a brief understanding of the planning procedure in operations.
4. Learn about the concepts and applications of Inventory Management, Logistics, and Supply Chain
Management in a nutshell.
5. Acquire knowledge on the concepts and prospects of quality management, just-in-time, six-sigma,
ISO 9000 standards, etc.

UNIT I: Basics Of Production/ Operations And Study Operations Management : Distinction

between Production and Operations, Product and Services Conversion process, Strategic Decisions in
Operations, Types of Production Processes (Project, Job shop, Batch, Mass/Line, Continuous),
Production and Productivity; Work Study- Method, Study Procedure, Process Flow, Motion Study
and Principles of Motion Economy work measurement, Importance of Rating and Allowances, Stop
Watch Time Study, Work Sampling.

UNIT II: Facilities Location And Layout: Factors influencing location decision, Location

Decision Techniques Qualitative Methods, weighted Factor Rating Method, Break Even Analysis,
 Center of Gravity technique, Load Distance technique, Bridgeman s Dimensional Analysis; Facilities

Layout: Layout Planning, Classical Layouts Product, Process and Fixed Position, Relationship
Diagram and Block Diagramming, Line Balancing, Service layouts, Modern layouts-Hybrid Layout,
Cell Shop, Group Technology.

UNIT III: Operations Planning Capacity Planning: Factors, Effects of inadequate and excessive
capacity, Economies of Scale and Scope, Capacity Planning Strategies; Aggregate Planning-relevant

costs and strategies; Scheduling Scheduling in line Processes and Intermittent Processes, Scheduling
with help of Gantt chart, Johson s Algorithm, Priority Dispatching Rules.

UNIT IV: Inventory Management Inventory Management-Relevant Costs of Inventory, Basic

EOQ Model, Production Model, Model with Quantity Discount, Safety Stock and Service level, P&Q
System of Inventory, Selective Inventory Control-ABC analysis and other classifications, Materials
Requirement Planning, JIT, Basic Concepts of Logistics and Supply Chain Management.

UNIT V: Quality Management- Concept of Quality, Dimensions of quality, Costs of Quality,

Design of Quality Control System, Statistical Quality Control-Acceptance Sampling and OCC,
Control Charts (X bar, R and P charts); Concepts of Total Quality Management, Six Sigma, ISO 9000.

RECOMMENDED BOOKS:

1. Chase, Jacob, Aquilano & Agarwal, Operations Management , (TMH).

2.Aswathappa & Bhat, Production and Operations Management , Himalaya

Publishing.

3. Russell & Taylor, Operations Management , Pearson/PHI.

4. Gaither & Frazier Operations Management , Thomson.

5. Adam Jr. & Ebert, , Production and Operations Management , PHI. 6.Krajewski, Ritzman,

Malhotra - , Operations Management , Pearson.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 4 5 5 4 5 5 4 4 4

CO2 5 4 4 5 4 5 5 2 4 2

CO3 5 5 5 5 4 5 5 4 2 4

CO4 5 5 4 5 2 5 5 2 4 4

CO5 4 5 4 4 4 5 5 2 4 2

HC 203. MARKETING MANAGEMENT

 DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed insight into the basics of marketing management and its applications.
2. Understand the concepts of "customer connection, "networking, "consumer decision making,
"market information systems," etc.
3. Create a brief understanding of market strategy formulation, including marketing mix and
segmentation.
4. Get a brief insight into product mix decisions, PLC, product classification, branding, packaging and
labeling, pricing strategies, etc.
5. Learn about marketing channel communication, logistics, integrated marketing communications,
sales and advertising, public relations, and other topics.

Unit I: INTRODUCTION TO MARKETING MANAGEMENT

st
Marketing An Overview Definition, nature, scope and importance of marketing in 21 century, Marketing
orientation, Marketing environment, SWOT analysis. Concept of marketing analytics.

Unit II: CONNECTING WITH THE CUSTOMERS

Analysing consumer and Business Markets- Factors influencing consumer behavior, Types of buyer behavior,
consumer decision making, Marketing Information System, Conducting marketing research.

Unit III: DEVELOPING MARKETING STRATEGY

Marketing mix, Identifying market segments and targets, Positioning, Dealing with competition, Forecasting
demand.

Unit IV: SHAPING THE

MARKET OFFERINGS
Product classification, Product mix decisions, NPD and PLC, Designing and managing services, Basic
concept of Branding, Packaging and labeling, Developing pricing strategies and programmes.

Unit V: DELIVERING & COMMUNICATING VALUES

Designing and Managing Marketing Channels, Managing retailing, wholesaling, and logistics, Designing

and managing Integrated marketing communications, Managing mass communications advertising, sales
promotions, personal selling, public relations, and direct marketing.

RECOMMEDED BOOKS:

1. Marketing Management Kotler, Keller, Koshy & Jha, Pearson

Educations.

2. Marketing Management Ramaswamy & Namkumari,

Macmilan India.

3. Marketing Management Rajan Saxena, Tata McGraw Hill

Publishing House.

4. Marketing Management Karunakaran, Himalaya

Publishing House.
MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 4 5 5 5 5 4 5 5 5

CO2 5 4 5 4 5 5 5 4 5 5

CO3 4 5 4 4 4 5 5 4 5 4

CO4 5 5 5 4 5 5 5 5 5 4

CO5 4 4 4 5 4 5 5 4 5 5

HC 204. FINANCIAL MANAGEMENT

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Understand the fundamentals of finance, including its scopes and objectives.
2. Get the ability to make capital budgets, understand capital structures, and conduct risk analyses for
an enterprise.
3. Understand the financial decisions determining the optimal capital structure, Checklist for Capital
Structure Decisions and the Concept of Leverage.
4. Gain knowledge about factors determining dividend policy, Walter Model, MM Hypothesis, forms of
dividend.
5. Acquire knowledge about the importance of working capital, its sources, and calculations.
Unit I: Introduction to finance: Scope and objectives of finance, Functions of Financial Management,
Role of Finance Manager, Financial Planning & Strategies. Forms of Business Organization and Financial
Considerations underlying the choice of form of business organization, Time value of money: Risk and
Return.

Unit II: Investment Decisions - Capital Budgeting Decisions, Techniques - Payback period, NPV, IRR,
Profitability Index, Estimation of Cash Flows, NPV v/s IRR, Risk analysis in Capital Budgeting; Cost of
Capital - Meaning and Concept, Calculation of WACC, The CAPM Approach, Adjusting Cost of Capital
for Risk, International Dimensions in Cost of Capital

Unit III: Financing Decisions - Capital Structure, Theories and Value of the firm - Net Income Approach,
Net Operating Income Approach, Traditional Approach, Modigliani Miller Model, Determining the
optimal Capital Structure, Checklist for Capital Structure Decisions, Costs of Bankruptcy and Financial
Distress. EBIT-EPS Analysis - Concept of Leverage, Types of Leverage: Operating Leverage, Financial
Leverage, Combined Leverage.

Unit IV: Dividend Decisions- Factors determining Dividend Policy, Theories of Dividend-Gordon
Model, Walter Model, MM Hypothesis, Forms of Dividend- Cash Dividend, Bonus Shares, Stock Split,
Stock Repurchase, Dividend Policies in practice.
Unit V: Working Capital Management -Working Capital Policies, Risk-Return trade-off, Cash
management, Receivables management.
 RECOMMENDED BOOKS:
1. Prasanna Chandra : Financial Management (TMH).

2. I.M. Pandey Financial Management (Vikas)

3. Reddy Sudersan- Financial Management Principles &
Practice(HPH)

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 5 5 4 5 5 4 5 5

CO2 5 5 5 5 5 5 5 2 5 4

CO3 4 5 5 5 4 5 5 4 5 4

CO4 5 5 5 5 5 5 5 2 5 2

CO5 4 5 5 5 4 5 5 4 5 2

HC 205. ECONOMIC & BUSINESS ENVIRONMENT

DURATION: 3 HOURS MARKS: 100

(70+30)

OBJECTIVES: Objective of this paper is to provide knowledge of the environment in

which businesses operate within economic operational and financial framework.

Course Outcomes
After going through this paper, students will be able to:
1. Differentiate between the economic and non-economic environments.
2. Have an overall idea of macroeconomics and the determinants of national income.
3. Know how the market reaches equilibrium and how monetary and fiscal policy operates.
4. Analyze the recent changes in industrial policy and the means of foreign investments.
5. Have a general understanding of economic reforms and the operations of the WTO, IMF, and World
Bank.

Unit-I:
Business Environment: Meaning of business, nature of modern business, Environment of business, Economic
and Non-Economic Environment, Global and National Environment.

Unit-II:
Economic Environment: Business of Macro-economic framework, Consumption and Investment,
National Income determination, Theory of Multiplier.

Unit-III
Market equilibrium - Two marker equilibrium, IS-LM model, Inflation and Stabilization, Monetary and
Fiscal Policies, India s BOP.
 Unit-IV
Planning in India- Industrial Growth and diversification, Recent change in Industrial policy, Foreign
Investment, Technology and Multinational Enterprises.

Unit-V
World Environment:
Economic reforms and liberalization, Globalisation and its impact in Indian economy, WTO and India,
IMF and World bank.

RECOMMENDED BOOKS:
1. Economic Environment of Business: Mishra and Puri, HPH.
2. Business Environment: V. Neelamegham, Vrinda.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 4 5 5 4 4 5 5 4

CO2 5 5 4 4 5 4 4 4 5 4

CO3 5 5 5 5 5 5 5 5 5 4

CO4 5 5 5 4 5 4 4 4 5 5

CO5 5 5 4 4 5 5 5 4 5 4

HC 206: MANAGEMENT INFORMATION SYSTEM & DSS

DURATION: 3 HOURS MARKS: 100 (70+10+20)

Course Outcomes
After going through this paper, students will be able to:
1. Have an overall conceptual clarity of the basics of the information system.
2. Understand the types of decisions and the allied models of the decision-making process.
3. Make decisions using MIS and DSS tools.
4. Get an overview of system analysis and design models for IS.
5. Understand the concept of a decision support system completely.

UNIT-I: Conceptual Foundations of Information Systems

Introduction to Information Systems, Types of Information, Organisation as an IPU, Organisational
Functional Subsystems, Activity Subsystems, Operating elements of Information Systems, MIS & Top
Management, Structure of Information Systems, Types of Information Systems, Evaluation of MIS.

UNIT-II: Decision Making

Introduction to Decision Making, Structured & Unstructured Decisions, Decision Tables & Trees for
structured/Programmed Decisions. Additional categories such as Departmental, Inter-Departmental and
Enterprise Decisions, Organisational and Personal Decisions, Individual and Group Decision Making,
Decision Making Process- Simon s & Massie s Decision Making Model, Information requirements for
Intelligence, Design, Choice and Implementation Phase.
 UNIT-III: Introduction to MIS
Overview of MIS-Basic Concepts, Definition of TPS and MIS, Functions & Characteristics of MIS,
Computer-Based-User Machine System, Integrated System, Need for Database, Utilization Models, MIS
versus Data Processing, MIS & DSS, MIS & IRM, End-User Computing, MIS & Other Disciplines.
Subsystems of an MIS.

UNIT-IV: System Development

Overview of Systems Analysis and Design, Models of Information Systems, System Development Life
Cycle, Concepts of DFD and HIPO chart, Database Design, Normalization Techniques.

UNIT-V: Decision Support Systems

A framework of Decision Support, The concept of DSS, EIS, ES and KMS, Characteristics and
Capabilities of DSS, Components of DSS, Decision making under certainty, Risk and Uncertainty, What-
If Analysis, Goal Seeking Analysis, Application Development using Spreadsheet and Database. Concept
of SPSS package.

Theory: 70(End-Term) Marks+10(Mid-Term) Marks= 80 Marks Practical 20 Marks

RECOMMENDED BOOKS:
1. MIS, O Brein & Marakas, TMH Publication.
2. MIS, J. A. O Brein, G. M. Marakas & R. Behl, Mc Graw Hill
3. MIS, Davis & Olson, TMH Publication.
4. DSS & IS, E. Turban & J.E. Aronson, Pearson Education.
5. MIS & ERP-Murthy CSV, HPH

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 4 5 5 4 4 4 5 4 5

CO2 5 2 5 4 2 4 5 4 5 4

CO3 4 4 5 2 2 4 2 5 4 4

CO4 5 2 5 4 4 4 4 4 4 4

CO5 4 4 5 2 2 4 4 2 2 4

HC 207. RESEARCH METHODOLOGY

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After reading the paper the students will be able to:
1. Get detailed ideas on the essence of research in the field of management.
2. Understand various research designs; determine the sample size and sampling techniques for the
collection of data from the respondents.
3. Find out how to use different data formats, measurement scales, and test validity in your research.
4. Learn about the different sources and techniques for gathering information from respondents.
5. Employ diverse statistical techniques to solve a variety of research problems and be able to create
research reports.
 Unit I: Basics of Business Research
Research Fundamentals, Motivation for business research, Objectives and Application of research in
Management, Types of Research studies, Research design, Features of Good research, Problem definition
process, Stages in Research process, Issues in research process, Ethics in research.

Unit II: Sampling Design

Concept of Sampling, good sample design, Process of sampling design, Probability Sampling Types-
random, systematic, stratified, cluster; Methods of non-probability sampling- convenience, quota,
snowball ; Sampling adequacy test.

Unit III: Data types and Measurement Scaling

Data Types- Nominal, ordinal, interval and ratio. Features of Sound measurement, Measurement Rating
scales-types, Ranking scale, Tests of reliability, validity testing- types, Types of statistical errors.

Unit IV: Sources of data and Methods of Data collection

Sources of research data- primary vs. secondary data, Methods of Primary data collection, Survey

Methods, Design of Questionnaire, Observation Study Conducting, Uses and Evaluation;

Experimentation study Conducting, Merits and Demerits.

Unit V: Data Analysis & Business Report

Introduction to data analysis- types, Tests of significance- t-test, chi-square test, Multivariate analysis,
Non-parametric tests: Sign test, Wilcoxon signed rank test, Run test, Man-Whitney U test, Randomness
test; Business Report- Types and format.

RECOMMENDED BOOKS
1. Alan Bryman & Emma Bell, Business Research Methods, Oxford Press.
2. Donald Cooper and Pamela Schindler, Business Research Methods, McGraw-Hill Irwin Publishers.
3. K.N.Krishnaswamy, A.I.Sivakumar & M.Mathirajan, Management Research methodology:
integration of principles, methods & techniques, Pearson Education.
4. C.R. Kothari and Gaurav Garg, Research Methodology: Methods And Techniques, , New Age
International Publishers.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 5 2 2 5 5 5 5 4

CO2 4 5 5 2 2 5 5 5 4 4

CO3 2 5 5 4 2 5 5 5 2 4

CO4 4 5 5 4 2 5 5 5 2 2

CO5 2 2 5 2 2 5 5 5 4 4

HC 208. COST AND MANAGEMENT ACCOUNTING

DURATION: 3 HOURS MARKS: 100
(70+30)
 Course Outcomes
After going through this paper, students will be able to:
1. Understand the fundamental concepts of cost, cost accounting, and management accounting.
2. Get the ability to control material and labour costs with the use of inventory control techniques,
different rates, and premium plans.
3. Acquire knowledge about the methods of costing, like job costing, contract costing, and process
costing.
4. Understand decision making and marginal costing.
5. Prepare budgets for an organization with the application of budgeting techniques.

Unit I:

Introduction: Overview of Cost Accounting, Scope of Cost Accounting, Difference between Cost
Accounting and Financial Accounting, Cost Accounting and Management Accounting, Methods and
Techniques of Costing, Elements of Cost, Classification of Cost, Preparation of Cost Sheet.
Management Accounting: Scope, Objectives, Tools and Techniques of Management Accounting.

Unit II:
Accounting and Control of Material, Labour and Overhead Cost: Methods of material issues ,
techniques of inventory control , methods of remunerating labour different rate systems and premium plans
, Allocation and Absorption of Overhead, basis of appropriation and absorption of overhead.

Unit III:
Methods of Costing: Job, Contract, Process and Service costing. Reconciliation of cost and financial
Accounting
.

Unit IV:
Marginal Costing: Cost- Volume Profit Analysis, Decision Making under Marginal Costing.
Segment Performance Analysis: Activity Based Costing, Responsibility Accounting.
.
Unit V:
Standard Costing & Budgetary Control: Standard Costing and Variance Analysis. Budget and
Budgetary Control, Types of Budget, Problem on Fixed and Flexible Budgets, Cash Budget, and Zero
Based Budgeting.

Note: Emphasis should be given on case analysis (both written and oral presentation.)

RECOMMENDED BOOKS:

1. S. P. Jain & K.L. Narang: Cost Accounting (Kalyani).

2. Nigam & Jain : Cost Accounting- An Intr oduction (PHI).

3. Banerjee : Cost Accounting (PHI).

4. Rao: Management Accounting (Everest) .

5. Tulsian : Practical Costing (Vikas).

6. Sharma & Gupta: Management Accou nting (Kalyani).

7. Maheswari : Cost Accounting (Mahavir).

8. Saxena & Vashist: Cost Accounting (Sultan Chand).

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 5 2 2 5 5 5 5 4

CO2 4 5 5 2 2 5 5 5 4 4

CO3 2 5 5 4 2 5 5 5 2 4

CO4 4 5 5 4 2 5 5 5 2 2

CO5 2 2 5 2 2 5 5 5 4 4

SEMESTER-III

HC 301. BUSINESS POLICY & STRATEGIC MANAGEMENT

DURATION: 3 HOURS MARKS: 100
(70+30)
Course Outcomes
After going through this paper, students will be able to:
1. Have a thorough understanding of the Strategic Management Process Mission and the significance of
policy and strategy, as well as the role of top executives in the strategic management process.
2. Understand the concepts of scanning and industry analysis in relation to external environmental

analysis, etc.
3. Develop a basic understanding of Strategic Alternatives, Strategic Alliances, the BCG matrix, the GE
9 cell model, Mc Kinsey's 7 s framework, and the Balance Scorecard.
4. Discover different aspects of strategic decision-making and strategic implementation.
5. Learn about the principles and outlook for the strategic review and control process as well as
corporate strategic failures.

Unit I:

Strategic Management Process: Concepts, importance of policy and strategy; establishing objectives,
vision and mission, strategic intent, role of top executives in strategic management process.
 Unit II:

External Environment scanning and industry analysis socio cultural, technological, economic and

political environment. Porter s Five forces Model of competition. Internal environment analysis core
competencies, Low cost and differentiation, value chain analysis, SWOT analysis.

Unit III:
Strategic Alternative: Strategy formulation, situational analysis, stability and growth strategies,
Divestment, Strategic Alliances, strategic combinations, functional strategies, competitive st rategies.
Strategy analysis and choice: Business portfolio matrix- BCG matrix and GE 9 cell model, Mc Kinsey s 7
s framework, Balance scorecard.

Unit IV:

Strategic Decision making and strategic implementation issues in implementation, Analyzing change,
managing strategic change, matching between structure and strategy, behavioral issues in strategy
implementation.

Unit V:
Strategic evaluation and control process, resistances, control methods and its successful maintenance,
corporate strategic failures.

RECOMMENDED BOOKS:
1. Business policy and Strategic Management: P. Subha
Rao, HPH.
2. Strategic Management and Business policy: Wheelem, Hurges and Krish
Rangarajan, Pearson.
3. Business policy: Azhar
Kazmi, TMH.
4. Strategic Management and policy: Justis, Judd and
Stiphens. PHI.
5. Strategic Management: John A Pearce and Richard. B. Robinson

TMH.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 5 5 5 4 4 4 2 5

CO2 5 4 5 5 5 5 2 5 4 5

CO3 4 5 5 5 5 4 4 4 2 5

CO4 4 5 5 5 5 4 2 4 4 5

CO5 4 5 5 5 5 4 4 5 2 5

37
 HC 302. PROJECT PLANNING, CONTROL & MANAGEMENT
DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Understand the role of the strategist and the various types of strategies used in an organization.
2. Apply various analytical tools for business strategies.
3. Know how risk will be analyzed for different kinds of projects.
4. Consider social cost-benefit analysis, judgment, behavioural, strategic, and organizational factors.
5. Handle multiple projects through network techniques.

Unit I:

Capital investment: types, importance, difficulties, phases, levels. Facet of project analysis, fea sibility
study. Strategy and capital allocation: portfolio strategy, business level strategy, strategic planning.
Generation screening of project ideas: monitoring investment corporate appraiser. Tools for identifying
investment opportunities, scouting of Project ideas, preliminary screening, project rating index.

Unit II:
Market & demand analysis, Technical analysis, financial estimates and projection.

Unit III:
Risk analysis, firm risk and market risk, portfolio risk, portfolio construction, capital asset pricing model,
special decision situations: Mutually Exclusive project of un equal size, optimal timing, determination of
economic life, interrelationship between investment and financing decision. Inflation and capital
budgeting, international capital budgeting..

Unit IV:
Social cost-benefit analysis, multiple projects and, valuation of real option. Judgmental, behavioral,
strategic and organization consideration.

Unit V:
Project management, network techniques for project management, project review and administrative
aspect.

RECOMMEDED BOOKS:

1. Magarajan, K. Project Management, New Age International.

2. Prasana Chandra, PHI, Delhi.

3. Clemenls, Gido Effective Project Management, Thomson.

4. Singh Narendra-Project management &
Control, HPH
MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 5 4 5 5 4 5 5 5

CO2 5 5 5 2 5 5 2 4 5 5

CO3 4 5 4 2 5 5 4 4 5 5

CO4 5 5 5 2 5 5 4 2 5 5

CO5 5 5 5 4 5 5 4 4 5 4

HC-303 SUMMER TRAINING PROJECT

Course Outcomes
After going through this paper, students will be able to:
1. Get the practical experience of the industrial world outside the periphery of classroom teaching.
2. Serving as interns at the respective organizations, students will be able to get an overall idea of the
managerial practices of the corporate world.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 5 5 4 2 2 5 4 5

CO2 4 5 4 5 4 4 2 5 4 4

SEMESTER-IV

HC 401: BUSINESS ETHICS AND CORPORATE GOVERNANCE

DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Acquire insights into ethics and business ethics.
2. Have knowledge of the factors that affect business ethics.
3. Fair idea about the role and responsibilities of stakeholders towards the business.
4. Understand the moral and social responsibility dimensions of corporate governance.
5. Gain knowledge on the role and responsibilities of directors and auditors in enforcing good
governance.
39
 UNIT I: Ethics in Business
Meaning of Ethics, Definition of Ethics and Business Ethics, Introduction to Business ethics, Need,
Importance, Nature, Scope, Objectives of Business Ethics.

UNIT II
Factors influencing Business Ethics, Characteristics of Business Ethics, Ethical aspects in
Marketing,Finance and HR, Ethical decision making.

UNIT III
Social responsibilities of Indian Businessmen/Managers-Towards Shareholders, consumers, Government,
Community, etc. Cases.

UNIT IV: Corporate Governance

What is Corporate Governance, OECD emphasis, Issues in Corporate Governance, Need for and importance of
Corporate Governance, and benefits of good governance to companies and to the society.

UNIT V: Role Players

Role of Board of Directors, Auditors, SEBI and Government. Growth of Corporate Governance in India.

Case discussion on The rise and fall of Arthur Andersen

CASE ANALYSIS COMPULSORY

RECOMMENDED BOOKS
1. C.S.V. Murthy, Business Ethics, Text and Cases, HPH.
2. S. Prabhakaran, Business Ethics and Corporate Governance, Excel Books

3. Albuquerque Daniel Business Ethics, Principles & Practices. - Oxford

4. Ferrel, Business Ethics a case prospective, Cengaze (Refer for Cases)
5. Hartman, Perspectives in Business Ethics, TMH

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 4 4 5 5 5 4 5 5 4

CO2 5 4 4 5 4 4 2 5 4 5

CO3 5 5 5 5 5 4 4 5 5 5

CO4 5 5 5 5 5 5 2 5 4 5

CO5 5 5 5 5 4 4 4 5 4 5
 HC-402 DISSERTATION & VIVA VOCE
Course Outcomes
After going through this paper, students will be able to:
1. Plan and carry out a critical evaluation of a chosen area of research that is pertinent to the
environment and society.
2. Systematically identify relevant theory and concepts, relate these to appropriate methodologies and
evidence.
3. Appropriately apply qualitative and/or quantitative evaluation processes to original data.
4. Understand and apply ethical standards of conduct in data collection and resource valuation.
5. Communicate research concepts and contexts clearly and effectively, both in writing and orally.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 4 2 4 4 5 5 4 5 4

CO2 2 4 2 4 4 5 5 4 5 4

CO3 2 4 4 4 2 5 5 5 4 4

CO4 4 4 2 5 4 5 5 4 4 4

CO5 4 4 2 4 2 5 5 2 4 4

AC 401 WOMEN AND SOCIETY

DURATION: 2 HOURS MARKS: 50 (35+15)

Course Outcomes
1. After going through this paper, students will be able to:
Students will familiarize with the women lead environmental movements and women's
participation in the climate resilience natural resources management.
2. Students will acquire knowledge on the differential impact of climate change disasters.
3. Students will be familiar with the role of technology and how has ICT brought about
a change in on women's everyday lives and livelihoods.
4. It will enhance students' critical thinking in the use and management of technology
in different productive sectors across different category of women.
5. Students will gain an insight into the women and law from rights and equality
of opportunity in the access to justice as well as the nuances involved in it.
6. Students will entrust with the duties of framing reports, conducting research
and development activities and solving the issues of injustice imparted to the
public.

41
Unit - I: Women and Environment
Eco-feminism perspective and gender framework: carbon footprint, GHE & Climate Change
Reclaiming women's environmental rights - Neem patent victory, living
democracy and CHIPKO Movement; Narmada Bachao Aandolan
India and International Environmental Policies: Agenda 21 of Rio Conference, COP 21 and 23; Joint
Forest Management Act. Impact of disaster risks and vulnerability: 1999 Super Cyclone in Odisha, Tsunami
in Tamil Nadu.

Unit II: Women and Technology

Gender and technology an introduction: Women professionals and entrepreneurs in Technology

Impact, Programs and policy measures: International, National and State Levels on the technology
transformation and cybercrimes in India

Women in the production and service technologies: Case study of agricultural mechanization, sexuality,
reproduction, education, media, ICT, bio-technology, social media and digital divides

Unit -III: Women and Law

Status of women in pre & post-Independence era; CEDAW; Women and Indian Constitution; Women
and Law relating to Marriage; National Commission for Women

Women and Criminal Offences: Rape, Adultery, Outraging the Modesty of women; Female Foeticide;
Immoral Trafficking of women; Indecent Representation of Women; Protective Labour Legislation; Equal
Remuneration Act; Maternity Benefit Act.; Employee's State Insurance Act.

Women and Matrimonial Offences: Sex Inequality and Inheritance Right, Women and Guardianship of
Children, Law relating to Maintenance, Women and divorce Laws, Women and Miscellaneous law; Women
and Dowry Prohibition; Sexual Harassment at Workplace; Women and Domestic Violence

Transaction Mode
Lecture, Seminar, tutoring, dialogue, peer group discussion, mobile teaching, self-learning,collaborative
learning, cooperative learning

RECOMMENDED BOOKS:
Women and Environment
1. Agarwal, B. (1992). The gender and environment debate: lessons from India. Feminist
studies,18(1),119-158.
Enarson, Elaine. and PG Dhar, Chakrabarti. (2009). Women, Gender and Disaster edited by
2. Sage Publications, India.
3. Ramachandra, Guha. (2006). How Much Should a Person Consume? Thinking through the
Environment, Permanent Black, New Delhi.
4. Krishna, Sumi. (2009). Genderscapes, Revisioning Natural Resource Management, Zubaan, New
Delhi.
5. Uzma, Parveen. (2009). Women and Environmental Management, Women Press, New
Delhi. Shiva, Vandana. (2005). Globalization's New Wars: Seed, Water and Lifeforms.
Women
 6. Unlimited, New Delhi.

Women and Technology

1. Wadhwa, Vivek. and Chideya, Farai. (2014). Innovating Women: The Changing Face of
Technology"Where are all the women?".Diversion Books, ISBN-10:1626814228
2. Leyba, Cara Alwill. (2015). Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for
the Female Entrepreneur. Penguin Group
3. Sobel, Dava. (2017). The Glass Universe: How the Ladies of the Harvard Observatory Took
Measure of the Stars. A New York Times Book Review
4. Wachter, Sara. (2017). Technically Wrong - Sexist Apps, Biased Algorithms, and
Other Threats of Toxic Tech: Why Digital Products Are Designed to Fail You. ISBN.978- 0393634631
5. Chakravarti, Uma. (2000) State, Market and Freedom of Expression: Women and Electronic Media.
Economic and Political Weekly Vol. 35, No. 18, Apr. 29 - May 5,pp. WS12-WS17

Women and Law

1. Rao, Mamta. (2018). Law relating to Women & Children. EBS Explorer. Edition: 4tEdition 2018,
Reprinted 2022
2. Agnes, Flavia., Chandra, Sudhir & Basu, Monmayee. (Eds.) (2016). Women and Law in India.
Oxford University Press. ISBN:9780199467211; 780 pages
3. Anju, Bindra. (2009). Women and Human Rights. New Delhi: Manglam Publishers.
4. Karna, G.N. (2000), Disability Rights Movement: Conceptual Framework and its Implications for
India, Disabilities and Impairments, Vol. 14, NO.1.
5. Susan C, Mapp. (2008). Human Rights and social Justice in a Global Perspective. New York:
Oxford University Press.
6. Panda, Prativa. (2021) third Edition. Women and criminal Law. The Law House, Cuttack
7. Paras, Diwan. (2001). Family Law. Allahabad Law Agency

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 2 2 2 4 4 2 2 4 1 1
CO2 2 2 2 4 2 4 4 2 1 1
CO3 2 2 2 2 5 4 2 4 2 1
CO4 2 2 2 2 2 2 2 2 2 1
CO5 2 2 2 - 2 - 2 - 2 1
CO6 2 2 2 2 4 - 2 2 2 2

43
 AC 402 DISASTER MANAGEMENT

DURATION: 2 HOURS MARKS: 50 (35+15)

Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed insight into the basics of understanding disasters, including their causes and effects,
with practical examples.
2. Understand the concepts of risk and vulnerability; disaster management Strategic Development for
Vulnerability Reduction.
3. Get a brief understanding of the components of disaster preparedness and response preparedness,
comprising disaster preparedness, concept and nature, disaster preparedness plan, prediction, early
warnings, and disaster safety measures, and the roles of information, education, communication, and
training in disaster mitigation.
UNIT I: Understanding Disasters: Introduction to Disaster, Different Types of Disaster: A) Natural
Disaster: such as Flood, Cyclone, Earthquakes, Landslides, etc. B) Man-made Disaster: such as Fire,
Industrial Pollution, Nuclear Disaster, Biological Disasters, Accidents (Air, Sea, Rail & Road), Structural
failures (Building and Bridge), War & Terrorism etc. Causes, effects and practical examples for all
disasters.

UNIT II: Risk and Vulnerability Analysis: Understanding the Concepts and definitions of Hazard,

Vulnerability, Risk and Capacity Disaster and Development, and disaster management, Risk analysis,
Risk Reduction, Vulnerability analysis, and Strategic Development for Vulnerability Reduction

UNIT III: Disaster Preparedness and Response Preparedness: Disaster Preparedness: Concept and
Nature, Disaster Preparedness Plan, Prediction, Early Warnings and Safety Measures of Disaster, and Role
of Information, Education, Communication, and Training in mitigation of Disaster.

RECOMMENDED BOOKS:
1. Subramaniam, R., Disasters Management, Vikas Publishing House
2. Dhawan, Natural Disasters and Management, Sri Padmavathi Publications
3. Dhawan, Disaster Management And Preparedness, Cocoblu Retail

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 4 5 4 4 2 5 2 5

CO2 2 5 2 5 4 4 2 5 2 5

CO3 2 5 2 5 4 4 2 5 2 5
 CORE ELECTIVES
FINANCE GROUP

FM 3101: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Understand the theoretical and practical foundations of investments and securities.
2. Value financial securities like bonds and stocks.
3. Know how to analyze market inefficiencies, securities, and the random walk theory.
4. For the creation of securities, use Sharpe's Single Index Model, Capital Market Theory, and the
Markowitz Mode.
5. Gain an understanding of portfolio, revision, need, constraints, and portfolio management practices.

Unit-1: Introduction to Investment and Securities

Meaning of investment, Investment and speculation, Investment and gambling. Investment objectives. The
investment process, investment alternative-Negotiable securities, equity shares preference shares,
debenture, bond, government securities, money market securities-Treasury bills, commercial paper,
certificate of deposits. Non-negotiable securities- Bank deposits , post office deposits, NBFC deposit, Tax
sheltered schemes, PPF,NSS, NSC, LIC, UTI, Mutual fund, real estate, art and antiques.
Risk Definition: Types- systematic-market risk, interest rate risk, purchasing power risk, unsystematic
risk- Business risk, financial risk. Measurement of risk

Unit-2: Valuation of Securities

Bond return and Valuation, Sock return and Valuation

Unit-3:Analysis of Securities
Fundamental Analysis- Economic analysis, industry analysis, company analysis, Technical analysis,
Efficient market theory. Random walk theory, Weak from of EMH. Semi strong form and strong forms of
EMH. Market inefficiencies.

Unit-4: Selection / Construction of Securities by applying theories

Markowitz Model, Constructing an Optimal portfolio using, Sharpe s Single Index Model, Capital Market
Theory: Efficient Frontier, CML, SML, Capital Asset Pricing Model, Arbitrage Pricing Theory.

Unit-5
Revision of Portfolio: Meaning of portfolio revision. Need of portfolio revision. Portfolio revision strategies.
Portfolio revision practices. Constraints in portfolio revision

45
 RECOMMENDED BOOKS

1. Kevin Security Analysis and Portfolio Management -PHI

2. Jack Clark Francis - Management of Invest, McGraw Hill
3. Security Analysis and Portfolio Management-Avadhani-HPH
4. Shape Alexander Ballen - Investment, Eastern Economy Ed
5. Jordan and Fisher - Security Analysis and Portfolio Management, Prentice-Hall

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 2 4 4 5 2 5 5 4

CO2 5 5` 4 4 4 5 2 4 5 5

CO3 4 5 2 4 5 5 2 5 5 4

CO4 5 4 2 4 4 5 2 4 5 4

CO5 5 4 2 5 4 5 2 5 5 4

FM 3102: FINANCIAL MARKET & INSTITUTIONS

DURATION: 3 HOURS MARKS: 100
(70+30)
Course Outcomes
After going through this paper, students will be able to:
1. Understand the Indian financial system and its role in economic development.
2. Know the role of the capital market and the money market in the financial system.
3. Familiarize themselves with the money market instruments, regulators, and regulations.
4. Get acquainted with the depository systems, benefits, rules, and regulations for trading and settlement.
5. Learn about the origins of SEBI, its constitution and organization, investor rights, BSE facilities, and
insider trading.

Unit-I: Financial System

Components of Indian Financial System, Institutions, Instruments, Market & Services, Nature and Role
of Financial System in Economic Development, Financial Sector Reforms

Unit-II: Capital Market

Overview of Capital Market. Evaluation of Capital Market.Primary and Secondary market. Security
market regulations and role of market regulator. Capital market instruments and services. Key market
players.

Unit-III: Depositories and Custodians

Introduction to Depository System, NSDL, CDSLS, Custodians, SHCIL, Working of Depository, Critical
Appraisal for the need of Depository, Benefits of Depository system, The Depository Act 1996. Stock
Exchange; Rules & Regulation of Trading & Settlement, Stock Market Reforms, Listing of Shares

Unit-IV: Money (Debt) Market

Constituents and functions, Types of Money Market, Money Market products and services, Key market
players Government Security Market, Money Market regulation and regulators, Evaluation of Debt Market
in India.

Unit-V: The Securities and Exchange Board of India

The Securities And Exchange Board of India Act 1992, Genesis of SEBI, Constitution and Organization,
Objectives and Regulatory approach, Power Scope and Functions of SEBI, Highlights of SEBI s
Performance and appraisal of its working, Investors Protection Measures Investors Protection-Loss of

confidence of Small investors- Causes, Rights of Investors, Facilities by BSE, Insider Trading Rationale,
Categories, Connected Persons, Need for control, Prohibition of Insider s Trading, Capital Market scams,
Ombudsman.

RECOMMENDED BOOKS
1. Financial Market & Institution-Srivastav-HPH

2. Financial Institutions and Markets- Shashi K.Gupta, Nisha Aggarwal, Neeti Gupta Kalyani
Publishers.

3. Financial Markets, Institutions and Financial Services: Gomez PHI.

4. Securities and Exchange Board of India. (Latest). Annual Report. Available Online.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 5 5 4 4 4 5 4 5 5 5
CO2 5 4 4 2 4 5 5 5 5 5
CO3 5 5 4 4 5 5 5 5 5 4
CO4 5 4 4 2 5 5 4 5 5 4
CO5 5 2 2 4 4 5 4 5 5 4

FM 3103: INTERNATIONAL FINANCIAL MANAGEMENT

 DURATION: 3 HOURS MARKS: 100

(70+30)

Course Outcomes

After going through this paper, students will be able to:

1. Learn the fundamentals of international financial management, the international monetary system,
and the balance of payments.
2. Determine the cross rate for the foreign exchange market, and trade options contracts in FOREX.
3. Understand purchasing power parity, factors affecting the exchange rate, the inflation rate,
international arbitrage, and interest rate parity.
4. Explore the foreign exchange relationship with risk management.
5. Manage multinational capital budgeting, payment methods for international trade, the cost of capital,
and the capital structure of MNCs.

Unit-I : MNC and International Monetary System

International Financial Management-concept, Multinational Corporation (MNC), Theories of International
Business, International Business methods, International Monetary System- evolution and recent
development, International Trade flows, Balance of Payment. Recent changes and challenges in IFM.

Unit-II: Foreign Exchange Markets

Foreign exchange market- structure and participants, Forex Quote in international markets , Determining
Cross rates, Premium and discount rates in forex, arbitrage and hedging in forward market, Currency
Futures market, Option contract trading in Forex.

Unit- III : Exchange Rate and International Parity Conditions

Measuring exchange rate movements, Factors influencing exchange rates, Purchasing Power Parity,
International arbitrage and interest rate parity, Fischer effect and International Fischer effect, Relationship
between inflation, interest rates and exchange rates, Exchange rate theories.

Unit-IV: Foreign Exchange exposure and Risk Management

Foreign exchange exposure- concept and types, Transaction exposure- significance measurement and

management, Translation exposure- classification and Management, Economic exposure measurement

and Methods of management, Forex Trading- Technical Chart Analysis using candlestick pattern.

Unit-V : Long-term & Short-term Asset Liability Management

Multinational Capital Budgeting, Adjusted Present value (APV), Cost of Capital and capital structure for
MNC, International Cash management , Payment methods of international trade, trade finance methods,
Political risk analysis- concept, classification, assessment and management.

RECOMMENDED BOOKS:
1. P.G.Apte, International Financial Management, Tata McGraw-
Hill India.
2. Alan C.Shapiro, Multinational Financial Management, Prentice Hall of India
3. Jeff Madura, International Financial Management, Thomson Publications.
4. Maurice D.Levi, International Finance, Tata Mc Graw-Hill Publishers.
5. David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational Business Finance,
Pearson Education.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 4 5 4 4 5 4 4 5 2

CO2 4 5 4 2 5 5 2 5 5 4

CO3 5 4 4 5 4 5 4 4 5 4

CO4 4 4 5 4 4 5 2 5 5 2

CO5 4 2 4 5 2 5 2 4 5 2

FM 3104: FINANCIAL SERVICES

DURATION: 3 HOURS MARKS: 100 (70+30)
Course Outcomes
After going through this paper, students will be able to:
1. Obtain insight into the nature, scope, and importance of financial services.
2. Analyze the credit ratings from different agencies for financial services institutions.
3. Have a brief understanding of mutual funds, their schemes, insurance, and reinsurance services.
4. Know about lease, hire-purchase, installment credit, consumer finance, and housing finance.
5. Understand venture capital, the securitization process, and methods of financing.

Unit-I
Financial Services: Introduction, Role & Functions. Merchant Banking and Issue Management: Concept,
Functions, Growth, Different Kinds of Issues, Book Building, Green Shoe Option, Policy Measures, SEBI
Guidelines, Future of Merchant Banking in India

Unit-II
Credit Rating Agencies: Importance, Issues, Difference in Credit Ratings, Rating Methodology and
Benchmarks, Assessment of Indian Credit Ratings agencies Credibility, International Credit Rating
Agencies, Factoring and Forfaiting.

Unit-III
Mutual Funds: Concept, different schemes, advantages, Insurance Services: Banc Assurance, Reinsurance.
Private Equity and Hedge Funds, UTI: Objective, functions, Regulation of Mutual Fund, Role of UTI in
Industrial Finance.
Unit-IV
Lease: Meaning, importance, types, evaluation of lease form the point of view of leaser and leases. Hire
Purchase and installment credit, types. Consumer Finance and Housing Finance: Sources and policies for
housing finance.
 Unit-V
Venture Capital: Concept, and developments in India, Process and methods of financing, Securitization:
Structuring a Securitization Deal, Securitization Process, Risks and Limitations of Securitization.

RECOMMENDED BOOKS
1. Financial markets and services: Gordon and Natrajan, HPH.
2. Financial markets and services: S. GURUSAMY, HPH
3. International Financial Management : Madhu Vij, Excel Books.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 4 4 5 4 5 4 4 5 2

CO2 5 4 4 4 4 5 4 5 5 4

CO3 5 4 4 4 4 5 5 4 5 2

CO4 5 4 4 2 4 5 5 5 5 2

CO5 5 4 4 4 4 5 4 5 5 2

FM 3105 CORPORATE TAX PLANNING AND

MANAGEMENT DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Understand the fundamentals of corporate tax planning.
2. Use the tax planning avenues in ownership, hire-purchase, and leasing.
3. Recognize leverage buyout schemes, sick company restructuring, intangible asset value, payment
methods, and financing possibilities.
4. Implement tax planning strategies for new industrial and infrastructure projects, exports, foreign
exchange profits, and capital gains.
5. Obtain an insight into tax exemptions and reductions, tax planning for mergers and acquisitions.

Unit I:
Importance of corporate tax planning, Tax planning of a new business, Tax planning and financial structure
of a company.

Unit II:
Tax planning of income from other sources, Tax treatment of losses by the corporate sector, tackling
additions to trading account regarding gross profit and stock valuation. Tax planning aspects of ownership
and higher purchase vrs leasing..

Unit III:
Leverage buyout strategies, Restructuring of sick companies, Devaluation and evaluation, valuation of
intangibles, methods of payments and financing options, Accounting aspects.
 Unit IV:
Tax planning regarding new industrial and infrastructure undertaking, Tax planning regarding export profit
and other foreign exchange earnings, Tax planning regarding capital gain, Tax planning aspects of
revaluation of assets.

Unit V:
Tax planning regarding maximum exemptions and reductions, Tax planning regarding amalgamations,
sick companies and demergers. Tax planning of perquisites and allowances of employees.

RECOMMENDED BOOKS
1. R.N. Lakhotia by Singhania: Vision books.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 4 4 4 5 2 5 5 5

CO2 5 5 4 2 4 5 4 5 5 5

CO3 5 5 2 4 4 5 4 5 5 5

CO4 5 5 4 2 2 5 2 5 5 5

CO5 5 5 4 2 4 5 2 5 5 5

51
 FM 3106 MERGERS AND ACQUISITIONS
DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Know the basics of corporate restructuring, mergers, and acquisitions.
2. Analyze corporate restructuring strategies and practices.
3. Develop the skills to restructure sick companies.
4. Evaluate corporate performance across the globe.
5. Obtain knowledge about the process of integration, cross-border deals, and due diligence.

Unit I:

Corporate restructuring, strategic approach of M and A. India and International experience of M and A.
Legal dimensions of M and A.

Unit II:

Takeover strategies and practices, Takeover defenses strategies, alternative corporate restructuring, Strategic
alliances.

Unit III:
Leverage buyout strategies, Restructuring of sick companies, Devaluation and evaluation, valuation of
intangibles, methods of payments and financing options, Accounting aspects.

Unit IV:
Corporate performances.

Unit V:
Impact of shareholders wealth, Tax implications, Process of integration, Cross boarder deals, duo diligence.

RECOMMENDED BOOKS
1. Corporate Restructuring and Merger Acquation -
Das Bhagban-HPH
MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 4 5 4 2 5 2 4 5 4

CO2 5 4 5 5 4 5 4 4 4 2

CO3 4 5 5 4 2 4 2 2 5 5

CO4 4 5 5 4 4 5 4 4 5 4

CO5 4 5 5 4 4 4 2 2 5 4

FM 3107 FINANCIAL DERIVATIVES

DURATION: 3 HOURS MARKS: 100 (70+30)
Course Outcomes
After going through this paper, students will be able to:
1. Understand risk management and financial derivatives.
2. Learn how to price forward contracts, how to speculate on forward rate agreements, and how to take
long and short positions.
3. Obtain the concepts of futures contracts, hedging, and index futures.
4. Develop the skill of understanding options and their valuation.
5. Learn about the different types of swaps and how to use them to hedge risks.

Unit-I: Risk Management & Financial Derivatives

Introduction to Risk management, Derivative securities classification, Financial Derivative Types-
forwards, futures, options, swaps; Functions of derivative markets, Traders in Derivative Markets-
Hedgers, Speculators and Arbitragers, Growth and Development of Financial Derivatives Market in India.
Unit-II: Forward Contracts
Concept of Forward contracts, Salient features, Financial vs. Commodity forwards, Pay-off in forwards,
Long and Short Position, Methods of Pricing Forwards contracts, Hedging using forwards, Forward Rate
Agreements (FRA)- speculation and hedging.

Unit-III: Futures Contracts

Concept of Future contracts, Types of Futures contract, Trading mechanism in Futures Market, Kinds of
Margins in Futures trading, Theories of Future prices, Hedging using Futures contract, Forward contracts
vs. Futures contracts. Hedging through Index futures.

Unit-IV: Options Contracts, Hedging Strategies and Option Valuation

Concept of Option Contracts, Call option & put option, Moneyness of Options, Hedging using Option
contracts, Option-based Hedging Strategies for Bullish market, Bearish market and Ranging market,
Option Pricing, Methods of Option valuation- Portfolio replication model, risk neutral model, Binomial
Model, Black-Scholes Model for Options valuation.
Unit-V: Swap contracts
Swap contracts- Introduction, concept and Types. Interest Rate swaps- Definition, Uses and Hedging;
Currency swaps- Basic Structure and hedging..

RECOMMENDED BOOKS
1. S S S Kumar, Financial Derivatives; Prentice Hall of India.
2. John C Hull, Options, Futures and other Derivatives, Pearson
3. B.Mishra & S.S. Debasish, Financial Derivatives , Excel Books.
4. Jayant Rama Varma, Derivatives and Risk Management,Tata Mc-Graw.
5. S L Gupta, Financial Derivatives, Prentice Hall of India.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 4 4 4 4 5 5 4 5 5
 CO2 2 4 2 2 4 5 5 4 5 4

CO3 4 2 4 4 2 5 5 2 5 4

CO4 4 4 2 2 4 5 5 4 5 2

CO5 4 4 4 4 2 5 5 4 5 4

MARKETING GROUP:
MM 3201 CONSUMER BEHAVIOR
DURATION: 3 HOURS MARKS: 100 (70+30)

OBJECTIVES: The course provides students with an opportunity to develop an understanding about
individuals and organizational consumers; and factors that influence their buying process which will help
the business houses to form their marketing strategies. The case discussions will help to develop diagnostic
ability, analytical skills, decision-making competency, and presentation skills etc. among the students.
Course Outcomes
After going through this paper, students will be able to:
1. Understand consumer behaviour and the factors influencing consumer behaviour.
2. Have a clear conceptual understanding of how to make decisions as a responsible consumer.
3. Identify the determinants of consumer behaviour.
4. Know the consumer in a social and cultural context.
5. Perceive organizational buying behaviour and consumer research.

Unit I:
Introduction to Consumer Behavior, nature and scope, applications of consumer behavior to marketing,
Study of consumer behavior as interdisciplinary subject, External and internal influences on consumer,
Types of consumers, Theories of consumer behavior.

Unit II:

Consumer decision making process Problem recognition, information search, Alternative evaluation,
Purchasing and Post purchase behavior along with cases and assignments

Unit III:

Individual determinants of behavior motivation and involvement, personality and self concept,
perception, attitude and change strategies, learning and memory and their applications in understanding
consumer behavior

Unit IV:

Consumer in social context Culture and sub-cultural factors, Group influence, social class, reference
group, family, consumer psychographics, opinion leadership process, Diffusion of innovations with case
Studies

Unit V:
Organizational buying behavior, Consumerism and Indian consumer environment, Consumer Research,
Comprehensive model of consumer behavior Economic models, Nicosia model, Howard-Sheth model,
Engel-Kollat-Blackwell model.

RECOMMENDED BOOKS

1 Schiffman & Kanuk Consumer Behavior, Pearson Education.

2. Engle J.F - Consumer Behavior, Chicago press.
3. Laudon & Della Bitta - Consumer Behavior, McGraw Hill.
4. Solomon - Consumer Behavior, PHI

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 4 5 4 5 4 2 5 4

CO2 5 5 4 4 4 5 5 4 5 5

CO3 4 4 4 5 5 5 5 2 5 4

CO4 5 4 4 4 4 5 4 2 5 4

CO5 4 5 2 5 4 5 5 4 5 4

55
 MM 3202 INTEGRATED MARKETING COMMUNICATION

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Understand the basics of IMC and advertising.
2. Have a clear conceptual understanding of the advertising strategies and the related theories.
3. Perceive the media planning process and how creative advertisements work.
4. Realize the importance of sales promotion and other kinds of trade promotion.
5. Learn about the various methods of marketing communication.

Unit -I : Basics of IMC and Advertising: Concept of Integrated Marketing Communication (IMC), Tools
of Marketing Communication, Advertising- Definition and Objectives, Classification of Advertisements,
Non-product advertising, Functions & benefits of advertising, Steps to develop effective Marketing
Communication, Factors in setting the Marketing Communication Mix, Major advertising agencies,
Advertising Budget.

Unit-II : Advertisement Message & Theories: Developing Adverting Program- Objectives setting,
DAGMAR. STP analysis in Advertisement campaign, Product Positioning: Strategies and Approaches,

Advertising appeal- Rational, emotional and moral appeal; Executing Advertising appeal various styles,
Theories of Advertising- AIDA, Hierarchy of effect theory, means-ends theory.

Unit -III: Media planning, Advertisement Effectiveness & Creativity: Classification of advertising
media, Media planning process, Media plan, Media scheduling. Evaluation of advertising Effectiveness-
pre testing and post testing methods, Creative strategy in advertisements, Elements of a Print Copy.

Unit -IV: Sale Promotion Method: Nature and importance of sales promotion and its role in marketing,
Forms of sales promotions- Consumer oriented sales promotion and trade oriented sales promotion, Types
of Retail promotion, Kinds of Trade promotion, developing sales promotion programme.

Unit -V : Other Methods of Marketing Communication: Personal Selling- Concept, Significance,

Advantages and Disadvantages; Personal Selling and Salesmanship, Public relations and Publicity-
Meaning, features, role in marketing, comparison, major tools ; Direct Marketing.
RECOMMENDED BOOKS
1. Advertising Promotion and Other Aspects of Integrated Marketing Communications, Terence A.
Shimp, J. Craig Andrews, Cengage Learning
2. SHH Kazmi & Satish K Batra, Advertising and Sales Promotion, Excel Books.
3. Niraj Kumar, Integrated Marketing Communication, Himalaya Publishing
4. Sharma & Singh , Advertising : Planning & Implementation, Prentice Hall of India.
5. S A Chunnawala & K C Sethia, Foundation of Advertising Theory and Practice, Himalaya
Publishing

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

 CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 4 5 4 5 5 5 5 4

CO2 5 5 4 5 4 5 5 4 5 5

CO3 5 5 5 5 4 5 5 5 5 4

CO4 5 5 4 4 2 5 4 5 5 2

CO5 5 5 5 5 4 5 4 4 5 5

MM 3203 SALES & DISTRIBUTION MANAGEMENT

DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Understand the objectives and functions of sales management.
2. Estimate the sales force requirement and retain the sales people.
3. Learn how sales effort has a direct impact on profitability management.
4. Have an understanding of distribution channels and marketing systems.
5. Learn how to handle physical distribution channels and how case studies' outcomes
played out.

Unit I: Sales Management: Objectives and Functions, Role of sales person, Selling skills, Setting up a
sales organization, selling process, Theories of selling, Key accounts Management, concept of sales analytics.

Unit II: Management of Sales force: Estimation of sales force, Recruitment & Selection, Training,
Motivation, Compensation, performance appraisal and Evaluation.

Unit III: The sales efforts: Planning, forecasting, budgeting, Designing sales territories, Managing
territories, Setting the sales quota, Profitability Management.

Unit IV: Distribution Management: Design of Distribution Channel, Channel Conflict, Co-operation
& Com Petition, Vertical marketing system, Horizontal Marketing system, Designing Customer Oriented
Marketing Channels.

Unit V: Managing Physical Distribution System: Order Processing, Transportation, Warehousing,

Inventory Management, Market Logistics Decision, Supply Chain Management, Emerging Trends in
distribution channels, Global channel arrangements. Case analysis.
RECOMMENDED BOOKS
1. Sales and Distribution Management; Panda & Sahadev; Oxford.
2. Sales and Distribution Management; Havaldar and Cavale; Tata McGraw Hill
3. Sales and Management; Cundiff, Still and Govoni; Pearson Education.
4. Marketing Channels; Coughlan, Anderson, Stern & Ansary; Pearson Education.
5. Sales and Distribution Management; Chunnawala; Himalaya Publishing House.
MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:
 CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 5 5 4 5 4 5 5 5 5 4
CO2 5 5 4 5 4 5 5 4 5 5
CO3 5 5 5 5 4 5 5 5 5 4
CO4 5 5 4 4 2 5 4 5 5 2
CO5 5 5 5 5 4 5 4 4 5 5

MM 3204 MARKETING RESEARCH

DURATION: 3 HOURS MARKS: 100 (70+30)
Course Outcomes
After going through this paper, students will be able to:
1. Understand the application of managerial decision-making and the types of research in marketing.
2. Identify the sources and methods of data collection.
3. Have an understanding of measurement, scaling, and sampling techniques.
4. Obtain the techniques of data analysis.
5. Distinguish several special application areas of marketing research.

Unit I: Marketing Research - An Introduction: Application of research in managerial decisio n making,

aims, role, functions and sources of research. Research Process: Steps, research purpose and objectives,
converting a manage s problem to a researche s problem, problem formulation, research design, data
collection, analysis, report presentation, preparation of the research proposal. Brief discussion on Research

Design: Types of research exploratory studies, descriptive studies, causal studies and experimentations in
marketing.

Unit II: Sources of Data: primary Source Methods of Data Collection: Focus groups, Observations,

Case histories; Surveys survey methods structured and unstructured, direct and indirect methods, in-
depth interviews, panels, interview media: personal, telephone, internet & mail, questionnaire construction

& pre-testing, qualitative research projective techniques (word association, sentence completion, thematic

apperception test, third person technique), Experimentation types of causation, inferring causal
relationships, natural & controlled experiments, experimental designs, and data analysis of primary data

using various statistical and other software. Mixed research methods; Secondary data sources Govt., non-
govt. and syndicated research, methods of collection of data and their analysis,
Errors in data collection.

Unit III: Measurement & Scaling Techniques: Types of scales (data/levels of measurements), nominal,

ordinal, interval, ratio scales, Attitude measurement methods variability methods (paired comparison,

ranking, rating, ordered category sorting), Quantitative judgmental methods verbal, numerical, graphical

scales, factorization, constant sum method scales, Multi-item scales Semantic differential scale, Likert
scale, Thurston scale, Staple scale, Considerations in developing scales, reliability and validity of scales.

Sampling Plan: Census vs. sample, Steps in sampling process, Definition of population, frame, unit, and

element, Types of sampling: Probability sampling techniques simple random sampling, systematic
 random sampling, stratified sampling, cluster sampling, area sampling, Non-probability sampling

techniques convenience sampling, quota sampling, judgment sampling, snowball sampling,

Determination of sample size. Questionnaire design and testing.

Unit IV: Data Analysis : Data Analysis Process: Compilation, tabulation & classification of data, dtat

presentation techniques; Analytical techniques univariate and bivariate analysis, hypothesis testing
parametric and non-parametric tests, and analysis. multivariate techniques - multiple regression,

discriminant analysis, factor analysis, cluster analysis, multi dimensional scaling and conjoint analysis;
forecasting methods(application and interpretation only).

Unit V: Special Application Areas: Advertising research, Motivation research, Sales analysis &
Forecasting research, Product research and Consumer research, etc. with Case Studies.

RECOMMENDED BOOKS
1. P. Green & D. Tull & G Albaum: Research for marketing Decisions; PHI..
2. Boyd & Westfall: Marketing Research: Text & Cases; All India traveler Bookseller.
3. D.R. Cooper & P.S. Schindler: Marketing Research; TMH.
4. Naresh K Malhotra: Marketing Research; Pearson.
5. D. George & P. Mallery: SPSS for Windows: Step by Step; Pearson education.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 5 2 5 5 5 4 4 4

CO2 4 4 4 2 5 5 5 5 2 2

CO3 5 5 5 4 5 5 5 4 4 2

CO4 4 4 4 2 5 5 5 5 4 2

CO5 4 5 5 4 5 5 5 4 4 4

MM 3205 PRODUCT & BRAND MANAGEMENT DURATION: 3

HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Understand the types of products and PLC strategies.
2. Analyze the product development and marketing strategies.
3. Have a proper understanding of product portfolio management.
4. Examine the distinction between brand positioning and co-branding strategies.
5. Outline the outcomes from several case studies from the Indian context.

Unit I: Products
Concepts, Types of products, classification of products, Product in marketing mix, product mix and line
decisions, product Life Cycle (PLC)-Planning and developing strategies, Role of product manager.
 Unit II:
New product development and lunching strategies- Tools and techniques for product development, New
product idea, Concept development and testing, Developing business strategy and lunching, market
testing, and Commercialization.

Unit III:
Product Portfolio Management-BCG,GE, Porter s Model Competitor s Analysis, Customer Analysis,
Product positioning, Packaging and labeling.

Unit IV: Branding

Concepts, Evolution, Decisions for branding, Brand image Brand positioning Brand architecture, Brand
extension, Co-branding strategies.

Unit V:
Brand equity-Understanding and measuring brand equity, Consumer based brand equity, Brand
rejuvenation, Brand success strategies, Brand resilience, Building global brand. E-branding. Case studies
from India context.
RECOMMENDED BOOKS

1. Lehmana & Winner, product Management, TMH.

2. Chunnawalla, Product Management, Himalaya Publishing House.
3. Mazumdar, Product Management, TMH
4. Keller, Strategic Brand Management, Pearson Education.
5. Chunnawalla, Brand Management, Himalaya Publishing House.
 MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 4 4 5 5 5 4 5 4

CO2 4 5 4 2 5 5 5 2 5 2

CO3 4 5 4 4 5 5 5 4 5 4

CO4 2 5 4 4 5 5 5 2 5 2

CO5 4 5 5 4 5 5 5 2 5 4

MM 3206 INTERNATIONAL MARKETING DURATION: 3 HOURS

DURATION:3HOURS MARKS:100(70+30)
Course Outcomes
After going through this paper, students will be able to:
1. Have a basic idea regarding International marketing.
2. Understand the Entry and Expansion strategies in an International market.
3. Give an explanation of the marketing mix and how it relates to distribution planning and global
marketing communication.
4. Have an insight how decisions are being taken in International marketing and what are the export
promotion policies of India.
5. Identify the emerging issues in international marketing and research.

Unit I
Introduction to International Marketing - its nature and scope, need for International Marketing, driving
and resisting forces of International Marketing, process of internationalization. International Market
Environment - identifying and analyzing opportunities, trading environment, trade blocks and major

international bodies IMF, WTO, World Bank, etc. The SLEPT factor socio-cultural, legal, economic,
political and technological factors.

Unit II

International Market entry and Expansion choices, selection and decisions, market entry which and
how, time of entry, modes of entry and factors to be considered for such entry, advantages and limitations

of different modes of entry. The C factors country, currency and competition, industry analysis, strategic
positions and strategic intents in International Marketing, the changing rules of engagements.

Unit III

International Marketing mix Product management designing and building global products & brands,
strategic alternatives, standardization vs. adaption, building brands in International Markets.

Pricing strategy for International Markets skimming vs. penetration, currency considerations, pricing
methods and objectives, issues like gray markets, dumping, transfer pricing, policy alternatives, etc.

Distribution strategy foreign markets, channel management, channel members, channel innovations,
and channel strategy for new market entry.

International Marketing Communication selection of ad agency, global ad regulations, media &

61
message considerations, role of culture, and global promotion.

Unit IV

International Marketing Decisions development of International Marketing strategy, planning for it,
developing structure, culture and capabilities, managing and controlling, tools for market analysis, export
procedures and documents, terms of payment, lines of credit and documentary credit, export promotion
initiatives of Govt of India.

Unit V

Emerging Issues in International Marketing the impact of electronic communication, the internet, word
trade operations using computers.

International Marketing Research information abundance vs. scarcity, sources of information, research
process, research organizations, issues involved in it.

RECOMMENDED BOOKS

1. Keegan, W.J. Global Marketing Management, Pearson Education.

2. Cateora & Graham International Marketing, Tata McGraw Hill.

3. Fayerweather International Marketing, PHI

4. Varshney & Bhattacharya - International Marketing, S.Chand & Co.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 4 5 5 5 5 5 5 2

CO2 4 4 5 4 5 5 5 4 4 4

CO3 4 5 4 4 5 5 5 5 4 2

CO4 5 4 5 4 5 5 5 4 5 4

CO5 4 5 4 5 5 5 5 4 4 4

MM 3207 MARKETING SERVICES:

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Understand the service marketing sectors conceptually.
2. Understand the marketing mix for services.
3. Learn how consumer behaviour plays a vital role in service marketing.
4. Understand the significance of managing the demand and supply chain in service sectors through
case studies.
5. Determine the specialty of marketing in the service sector and how technology influences it.

Unit-I
The Concept of Services - Peculiarities of Services, Services vs. Goods, Marketing Implication, Reasons
for Growth of Services, Classification of Service Sector. Service sector in India, Cases.

Unit-II

Marketing Mix for Services: The marketing mix concept Service product design and development,

Pricing, Branding, Distribution and Promotion. The additional three Ps people, process and physical

evidence. The case of Relationship Marketing its suitability in Service Marketing. Cases.
Unit-III
Consumer Behaviour in Services : The concept of Search, Experience and Credence, Consumer
experience, Post-evaluation experience, Customer expectations and perception of services. Measuring and
managing service quality and expectations. The Gap model, Listening to consumers and customer
complaints, Service recovery strategies. Case studies.

Unit-IV
Aligning Service Design, Delivery and Standards: Service development and design, Customer defined
service standards, Physical evidence and service space, Role of employees and customers in service
delivery and delivering services through intermediaries and electronic channels. Managing demand and
supply in services. Case studies.

Unit-V
Special areas of Marketing of Services: Financial services, Health Care, Hospitality and Tourism
services. Airlines and Transportation services, Information Technology & Communication services,
Education and extension services, etc. Service and the bottom line. Cases

RECOMMENDED BOOKS

1. Audrey Gilmore Service Marketing and Management, Sage Publications.

2. Ravi Shanker Services Marketing, Excel Books.

3. Zeithaml, Bitner, Gremler, Pandit Service Marketing, TMH.

4. Lovelock Service Marketing, Pearson Education

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 4 4 4 5 4 2 5 2

CO2 5 4 2 4 4 5 5 4 5 4

CO3 5 5 4 4 4 5 4 2 5 2

CO4 5 4 4 5 2 5 2 4 5 4

CO5 5 5 2 4 4 5 4 2 5 4

63
 HUMAN RESOURCE MANAGEMENT GROUP
HR 3301 MANAGEMENT OF INDUSTRIAL
RELATIONS
DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After reading the paper, students will be able to:
1. Get detailed knowledge about the industrial relations (IR), positive and negative effects of IR,
enablers of IR, and IR system in India.
2. Perceive the trade union system, its concept, and theories that deal with trade unions.
3. Obtaining the legal aspects is helpful in maintaining a good industrial relations system. How disputes
are settled in the organization.
4. Understand the entire nexus of collective bargaining concepts, characteristics, functions, and worker
participation in management.
5. Learn about the grievance system, international labour organizations, and the functions of the Indian
Labour Conference and the Standing Labour Committee.

Unit I:
Industrial Relation: Concept, nature and scope. Positive and negative industrial relations. Industrial
Relation System (IRS), Factors influencing industrial relation, Approaches to IR. Role of state and IR in
India.

Unit II:

Trade Union Concept, objectives and functions. Types of unions, Registration and Recognition of

Unions. Trade Union theories Selig Perlman, Robert Hoxie, G.D.H. Cole, Karl Marx, Sidney & Beatrice
Webb, Frank Tannerbaum and Mahatma
Gandhi. Gawth of trade unions in India.
Unit III:

Industrial Relation Laws in India trade Unions Act, 1926, Industrial Employment (Standing orders) Act,
1946 and Industrial Disputes Act, 1947. Methods of Settlement of disputes in India.

Unit IV:

Collective bargaining Concept, characteristics and functions. Process of collective bearning,

Baying theories Marketing, governmental and Managerial, Innovative collective agreements.

Workers participation in Management concept, objection. Forms of wincers participation. Growth of

Woncers participation in India.

Unit V:

Grievance Management I.L.O. Structure and functions, ILO Recommendation and

Conventions. Indian Labaur conference (ILC) and standing Labour Committee (SLC) Structure and
function.

RECOMMENDED BOOKS
1. C.S. Venkat Ratnam, Industrial Relations, Oxford publishiptlance
2. C.B. Manovia, Dynansics Industrial Relations Himalaya Publiship
3. V.S.P. Rao, HRM and Industrial Relations, HPH
 MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 4 4 5 5 2 5 4 5

CO2 5 5 4 4 5 5 2 5 2 5

CO3 5 5 4 4 5 5 4 5 4 5

CO4 5 5 2 5 5 5 2 5 4 5

CO5 5 5 2 4 5 5 4 5 2 5

HR 3302 HUMAN RESOURCE DEVELOPMENT: STRATEGIES AND

SYSTEM
DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After reading the paper, students will be able to:
1. Learn the concepts of human resource development, training, and development.
2. Understand various systems under human resource development (HRD), the procedure of selecting
various specialists under HRD, and the need for and analysis of organization, task, and person.
3. Understand the HRD strategies and training methods used to train employees.
4. Learn about organizational development (OD), interventions, motivational factors in OD, and the
organizational change system.
5. Learn about HRD evaluation methods and available HRD evaluation models.

Unit-I
Human Resource Development (HRD) Human Resource Utilizations (HRU)and Human Resource
Environment (HRE). Definition of HRD, Training, Education and Development, Human Units in the
organization- Individual employee, The Role, The Dyad, the team, the
interterm and organization. HRD climate in organization.

Unit-II

The HRD System Appraisal system, Caver system, Training system, work system, Cultural system and

self-renewable systems. Role of line managers in HRD. Staffing for HRD Roles and the HR Developer,
Learning specialist, Administrator consultant. Applying the role concepts to

the organization staffing practices. HRD needs and Analysis organization Analysis, Task
Analysis and person Analysis.

Unit-III

Instructional Strategies for HRD: Commonly used strategies group learning and individual learning
Training methods- on the job and off-the-job training. Transactional Analysis, Assessment centre, Behavior
modeling, inbasket exercise, Managerial grid, Role playing, sensitively training, self-

65
 directed leaving etc.

Unit-IV
Organization Development concept and objectives. Approvals to studying OD Change process theory and
charge implementation theory. Kurt L Process of Charge. Human Processual approach Techno
structural approach socio technical system approach and organization intervention approach. OD
interventions in different companies, Motivational aspects of HRD.

Unit-V
Evaluating HRD- Concept of evaluation, Planning, objectives, Evaluation elements, Data
gathering, analysis and feedback. The manager and evaluation, The HRD concept- Training,
Education and Development. Kirkpatrick model on evaluation.

RECOMMENDED BOOKS

1. Corporate Human Resources Development Leonard Nadler

2. Human Resources Development Warner et al. Thompson learning

3. Human Resource Development -
Bhattacharya- HPH

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 5 2 5 5 4 4 5 5

CO2 5 5 5 4 4 5 4 2 5 5

CO3 5 5 5 4 5 5 4 4 5 5

CO4 5 5 5 2 4 5 2 2 4 5

CO5 5 5 5 2 4 5 2 4 5 5

HR 3303 HUMAN RESOURCE PLANNING

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After reading the paper, students will be able to:
1. Learn the fundamental details of human resource planning, its dimensions, and approaches.
2. Learn how information systems are used to manage people in the workplace.
3. Have a detailed idea of demand forecasting for HR at both micro and macro levels.
4. Learn more about HR supply forecasting and waste management techniques.
 5. Understand the meaning, purpose, types, and steps involved in human resource audits and the
meaning, objectives, and methods of human resource accounting systems.
Unit-I

Concept, objectives and functions of HRP. Dimensions of HRP. Approaches to HRP Social
demand, Rate of return and Manpower Requirement, growth and Development of HRP.

Unit-II

Human Resource information System (HRIS) Concept, objectives, Procedure and type of date
needed to develop HRIS at macro and micro level.

Unit-III

HR forecasts Concept, need and objectives, Types of HR forecasts. HR demand forecasting

objectives. Demand forecasting at macro level. HR desual forecasts at micro level, methods
Ratio and regression, managerial judgment, work study method. HR supply forecasting at macro
level.

Unit-IV

HR supply forecasts at micro level Analysis of wastage pottery reasons and measurement

absenteeism, tumors, stability survival rate cohest analysis. Age population balance, Patton of internal
movement of person using Markov chair analysis.

Unit-V

HR Audit Concept meaning and purpose. Types of HR audit Specific and comparative HR
audit. Steps in conducting HR audit in an organization.

HR Accounting Concept me objectives. HR cost accounting and HR value accounting. Methods

determining the value of pursuing to an organization Likert & Bares method, flamholtz method and Lev
& schwartz method.

RECOMMENDED BOOKS

1. Planning Corporate Manpower D.J. Bell

2. Manpower Planning Garest Steiner

3. Strategic HR Planning Vivek Parasijpe

4. HR Planning Gorden Mc Beath.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 5 4 4 5 5 5 5 5 5 5
CO2 5 5 5 5 5 5 4 5 4 4
CO3 5 4 4 5 4 5 5 4 4 4
CO4 5 5 5 4 4 5 4 5 5 4
CO5 5 5 4 5 4 5 4 4 5 5

67
 HR 3304 MANAGEMENT OF TRAINING AND DEVELOPMENT
DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After reading the paper, students will be able to:
1. Understand the fundamental aspects of learning, learning strategies, and similarities and differences
between learning and training.
2. Get in-depth knowledge about the training needs assessment, the steps involved in the analysis, and
the role of performance appraisal in the training needs analysis.
3. Learn about various on-the-job training and off-the-job training methods used for training employees.
4. Perceive various methods of management development PROGRAMes for enhancing the skills of the
managers.
5. Get knowledge about the objective, methods, models, and framework of training evaluation.

Unit-I

Learning-Concept, principles, and theories of learning, role of learning in training. Maximizing

learning Trainee characteristics, training design, retention of what is learned and transfer of

training, learning strategies and styles Kol learning styles, Training and Development
similarities and differences.

Unit-II

Training need Assessment what is a training need? Purpose of need assessment and levels of need

analysis, Strategic/organizational analysis components of Strategic/organizational need analysis,

advantages and methods. Task Analysis Its processes, examples and summary. Person
analysis- components of person analysis, Role of Performance Appraisal in the process, development
needs, Employee as a source of Need Assessment Information.

Unit-III

Design of Training, Training Delivery Methods. On the-job Training Apprenticeship, Job

Instruction Training (JIT), Job Rotation, Coaching and Mentoring, Vestibule Training.
Off- the- job training- Class room training Approaches, The Lecturer Approach, The Discussion Method,
Audio Visual Media, Experiential Methods, Case Methods, Seminars/Conferences and Workshops.
Arranging the Physical Environment, Getting Started.

Unit-IV

Management Development Programmes objectives, In basket exercise, Role Playing, Management

Games, Management Grid, Sensitivity Training, Transactional Analysis,
Transcendental Meditation, objectives of the methods and methodology of conduct of such
Programmes.

Unit-V
Evaluation of Training Effectiveness Objectives and methods. Models and Framework of Evaluation.
Kirkpatrick evaluation framework, Galvi method and Warr et al. framework of evaluation. Cross
Sectional and longitudinal studies in evaluation.
RECOMMENDED BOOKS

1. FORD Bottom Line Training How to Design and Implement Successful Programs that

boost profits PHI.

2. Dr. B. Rathan Reddy ffective HR Training and Development Strategy HPH

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 5 5 4 5 5 5 5 4

CO2 5 4 5 4 5 4 4 5 5 2

CO3 4 5 5 5 5 5 2 5 4 4

CO4 5 4 4 5 4 4 2 5 5 4

CO5 4 5 4 4 2 4 2 4 4 4

HR 3305 COMPENSATION MANAGEMENT

DURATION: 3 HOURS MARKS: 100 (70+30)
Course Outcomes
After reading the paper, students will be able to:
1. Understand the concepts and objectives, principles, the 3-Ps concept, non-financial aspects of
compensation, trends in compensation management, and the basic concepts of reward.
2. Learn about the ILO's role in wage setting, as well as wage policy, wage ideas, earnings components,
and wage disparity.
3. Obtain various theories of wages and the detailed nexus of job evaluation.
4. Know the available mechanisms for wage determination (wage boards, various incentive schemes).
5. Perceive different legislation dealing with various aspects of wages in India.

Unit-I
Compensation - Concept and objectives. Linking Compensation to organizational objective.
Principles of Compensation. Competently based Compensation. Dissensions of Compensation.
Non financial Compensation system. 3-P Compensation concept, Recent trends in Compensation
management. Concept of Reword.

Unit-II
Objectives of wage policy- Economic and social, wage concept-minimum wage, Fair wage and
living wage. Money wage & real wage. Components of wages. Rationale for DA payment. ILO
on minimum wage. Wage differential-concept and types.

Unit-III
69
Wage theories Subsistence theory, Residual claimant theory, wages fund theory, Managerial
Productivity theory and Bargaining theory. Job evaluation- concept and objectives. Methods of job
evaluation.

Unit-IV
Wage determination- institutional Mechanism. Wage Board-structure and functions. Collective
Bargaining, Minimum wage Advisory Board and Pay commission. Incentives- Payment my
Results. Individual and group incentive schemes.

Unit-V
Wage legislations- Minimum wages Act, 1948, Payment of wages Act-1936, Payment of Bonus
Act, 1965. Equal Remuneration Act, 1976.

RECOMMENDED BOOKS
1. Compensation and reward Management- B.D. Singh, Excel.
2. Understanding wage Systems- A.M. Sharma, Himalaya

3. Wage Boards in India P.R.W. Sinha

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 4 5 4 4 5 5 4 4 5 5

CO2 4 5 5 4 4 4 5 5 4 4

CO3 5 5 5 5 4 5 5 4 5 4

CO4 4 5 4 4 5 4 4 4 5 5

CO5 4 5 5 5 2 5 5 4 4 4

HR 3306 LEGAL FRAMEWORK GOVERNING HUMAN

RELATIONS DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After reading the paper, students will be able to:
1. Know the legislation for dealing with the working conditions of employees.
2. Understand the legislation that will govern various industrial relations systems in the organization.
3. Perceive the legislation that will deal with various wage-related issues in the organization.
4. Analyze the various pieces of legislation in place to provide social security in the organization.
5. Learn the practical application of various labour laws, such as the ID Act, the Factory Act, the
Standing Order Act, and the ECA, in dealing with various situations.

Unit I:
Emergence and objectives of Labour Law and their socio-economic environment.

Legislations on working conditions

Factories Act 1948

Contract Labour (Regulation & Abolition) Act

1970 Inter State Migrant Workmen (RECS) Act,
1979

Unit II:

Law relating to Industrial relations

Industrial Employment (Standing Order Act) 1946

Trade Unions Act 1926

Industrial Disputes Act - 1947

Unit III:
Laws relating to wages and Bonus:

Payment of wages Act 1936

Minimum wages Act 1948

Payment of Bonus Act 1965

Equal remuneration Act - 1976

Unit IV:
Laws relating to Social security:

Employee State Insurance (ESI) Act 1948

Employee Provident Fund (EPF) Act 1952&1995

Payment of Gratuity Act 1972

Workmen s Compensation Act 1923.

Unit V:
Interpretation of Labour Laws; their workings and implications for employer workmen and the Industry

with special reference to ID Act, FACTORIES Act, STANDING ORDER Act & WCA Act.

RECOMMENDED BOOKS

1.N.D. Kapoor Labour Laws, Sultan Chand.

2.P.L. Hand Book of Industrial Law, Eastern Books.
3. Sinha & Sinha-Ind. Relations & Labour Legislations in India.
71
MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 4 2 4 5 4 5 5 4 2

CO2 5 5 2 2 4 5 4 4 2 4

CO3 4 4 2 5 2 4 5 2 4 4

CO4 5 4 4 2 5 5 4 5 2 2

CO5 5 5 2 5 2 4 2 2 4 4

HR 3307 ORGANIZATIONAL CHANGE AND INTERVENTION

STRATEGIES DURATION: 3 HOURS MARKS: 100
(70+30)
Course Outcomes
After reading the paper, students will be able to:
1. Learn the concept, importance, cause, nature, various perspectives on change, and various types
of change that occur in the organization.
2. Understand the process of change, problems and prospects of change, resistance to
change, management of change, and stress management.
3. Analyze various aspects of OD intervention, its action components, training-based OD
intervention, and roles focused on OD intervention.
4. Know the various types of OD interventions, their uses, and their benefits.
5. Acquaint themselves with the application of OD, the OD process, and the future prospects of OD
in the organization.

Unit I:
Concept of change, Importance, cause and nature. Force of change: Perspectives on change -
Contingency, Perspective, Resource Dependence Perspective, Population, Ecology Perspective,
Institutional Persecutes. The six-box Organizational Model. The F.S framework. Types of changes:
continuous discontinuous, Participative directive, Planned and unplanned.

Unit-II:
The change process: Problem recognition, Identifying the causes of problem, Implementing the

change, Generating motivation for change, Managing the transition state, Supporting the change

Evaluating the change. Resistance to change step model. Managing change Planning,
Internal Resource person (IRP) External change agents. Cutting edge change strategies: Successful
self directed teams of planned change, Stress Management with Individual & organizational strategy,
Learning organization.

Unit III:
Organizational diagnoses: The Action Component: OD interventions, Meaning and concept of OD
Intervention. Training based- based OD Intervention, Person Focused OD intervention, Role focused OD
Interventions.

Unit IV:
TYPES OF OD INTERVENTIONS: Jean Intervention, Intergroup and 3rd party peacemaking Intervention.
Comprehensive OD Interventions, Structural Interventions.

Unit-V:

Applicability of OD. Interventions in Human Resource Development, The O.D process client consultant

Relationship, The future of OD Leadership & values, OD Training, Interdisciplinary nature of

OD,Diffusion of OD Techniques, Possible change in OD process & practice.

RECOMMENDED BOOKS

1. Nilahantha Vand Ramnarayan S Managing Organizational change.

2. K. Harigopal Management of Organizational charges Response Book.

3. I. Palma. Richard Dunferd. G. Akin Managing Organizations change. TMH.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 5 5 4 4 5 4 2 5 4 5
CO2 5 5 5 4 4 4 2 4 2 5
CO3 5 5 4 2 5 2 2 5 2 5
CO4 5 5 4 4 4 4 4 4 4 5
CO5 5 5 2 5 2 4 4 4 4 5

INFORMATION AND TECHNOLOGY MANAGEMENT

GROUP ITM 3501 ELECTRONIC COMMERCE (E

Commerce)
DURATION: 3 HOURS MARKS: 100 (70+30)

OBJECTIVES: This paper mainly focuses on the concepts, tools and techniques of e-commerce which
will help a student to implement the online transactions in a business scenario.

Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed insight into e-commerce and business models for e-commerce.
2. Understand the concepts of the Internet and WWW: basic network architecture, web
system architecture, URLs, an overview of HTTP, and cookies.
3. Get a brief understanding of the B2B E-Commerce, Supplier-Oriented and Buyer-Oriented
Market Place, JIT, and Software Agents Role for B2B EC, E-Marketing in B2B, and Managerial
Issues.
4. Get a brief insight into the different aspects and concepts of electronic payment systems.
5. Acquire knowledge on economics, global issues, and other issues in e-commerce and software agents.

UNIT-I
Introduction to E-Commerce and Physical Commerce, Different types of E-Commerce, E
Commerce Scenarios, Advantages & Disadvantages of E-Commerce, Business models for E-
Commerce.
Unit-II
73
Internet and WWW, Basic Network Architecture, WEB system architecture, URL, Overview of
the HTTP, Cookies, Web Page Designing using HTML.

Unit-III
B2B E-Commerce, Characteristics of B2B EC, Models of B2B EC, Supplier-Oriented & Buyer-Oriented
Market Place, JIT, Other B2B Models, Auctions, and Services, The Role of Software Agents for B2B
EC,E- Marketing in B2B and Managerial issues.

Unit-IV
Electronic Payment Systems, SSL & SET protocols, Security Schemes in E-Payment Systems,
Basic Cryptography for enabling E-Commerce, Managerial issues for E-Payment Systems.

Unit-V
Economics, Global, and other issues in E-Commerce and Software Agents.

RECOMMENDED BOOKS
1. E-Commerce Fundamentals & Applications By Chan, Lee, Dillon& Chang from WILEY
2. E-Commerce A Managerial Perspective By P.T. Joseph, PHI Publication
3. E-Commerce By Turban, Lee, King & Chung, Pearson Education Publication
4. E-Commerce By C.S.V. Murthy, Himalaya Publishing House

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 2 4 5 4 5 5 4 4 2 4
CO2 4 4 4 4 4 4 4 2 2 2
CO3 4 4 5 5 4 4 2 2 4 4
CO4 2 2 5 4 4 4 2 4 4 2
CO5 4 4 5 4 4 2 2 4 2 4

ITM 3502 OBJECT-ORIENTED MODELING AND DESIGN

DURATION: 3 HOURS MARKS: 100
(70+30)
Course Outcomes
After going through this paper, students will be able to:

1. Have a detailed insight into object-oriented development and themes. Modeling concepts:
Modeling as a design technique.
2. Understand the concepts of objects and classes, generalization and inheritance, a sample object
model, aggregation, multiple inheritance, metadata, and candidate keys.
3. Obtain a brief understanding of the dynamic modeling comprising of events and states, operations,
a dynamic model sample, objects, and dynamic model relationships.
4. Learn about the various aspects and concepts of writing PROGRAMes in C++, such as
variable declaration, functions, and PROGRAMe structures, and arrays.
 5. Acquire knowledge on classes and objects, inheritance, overloading, and polymorphism.

UNIT-I
Introduction to Object-oriented: Definition, Development and themes. Modeling concepts: Modeling
as a Design Technique.

Unit-II
Objects and Classes, Links and Associations, Generalization and Inheritance, Sample Object model,
Aggregation, Multiple Inheritance, Metadata, Candidate Keys.

Unit-III
Dynamic Modeling: Events and States, Operations, A Sample Dynamic Model. Relation of Object and
Dynamic Models. Functional Modeling, DFD, A Sample Functional Model, Relation of Functional To
Object and Dynamic Models.

Unit-IV
Writing Programs in C++: Data Types, Operators and Statements, Declaration of Variables, Features
of iostream.h, Control statements, Functions and Program structures, Arrays.

Unit-V
Classes and Objects, Inheritance, Overloading and Polymorphism.

RECOMMENDED BOOKS
1. OOM and Design by Rumbaugh, Blaha, Premerlani, Eddy and Lorensen : Prentice-Hall of India.
2. Programming with C++ by D. Ravichandran : Tata McGraw-Hill
3. Programming with C++ by Balguruswamy : Tata Mc-Graw-Hill

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 2 4 5 4 5 5 4 4 2 4
CO2 4 5 4 4 4 4 5 2 2 2
CO3 4 4 5 5 4 5 4 2 4 4
CO4 2 2 4 4 4 4 2 4 4 2
CO5 4 4 5 4 4 4 2 4 2 4

ITM 3503 DATABASE MANAGEMENT SYSTEM

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Obtain the basic concepts of databases and the advantages and disadvantages of DBMS.
2. Have a fair idea of the data base model, FMS, and E-R model.

75
 3. Understand the rationale model, objectives, and rationale algebra.
4. Perceive the application of database properties and the design of a database.
5. Acquire the ability to manage data using SQL.
Unit-I
Basic Concepts of Database, Database Basics, Three views of Data, The Three Level
Architecture of DBMS, DBMS facilities, Elements of a DBMS, Advantages and disadvantages of
DBMS.

Unit-II
Database Models & Its Implementation, FMS, E-R model, The Hierarchical Model, The Network
Model and The Relational Model.

Unit-III
Relational Model: Introduction and objectives, Relational Algebra, Concepts of a Relational Model,
The CODD Commandments, Relational Completeness.

Unit-IV
Normalization : Introduction and objectives, Functional Dependency, Anomalies in a Database,
Properties of Normalized Relations, 1NF, 2NF, 3NF, BCNF, 4TH and 5TH Normal Form, Examples
of Database Design.

Unit-V
SQL statements using Microsoft Access or Oracle, Query Processing, Running queries on
multiple tables, Managing data with SQL.

RECOMMENDED BOOKS
1. An Introduction to Database Systems by Bipin C. Desai, Galgotia Publications
2. Database Systems by C.J. Date
3. Oracle The Complete Reference by Koch Loney, TATA MCGRAW HILL
4. IGNOU study materials

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 2 4 5 4 5 5 4 4 2 4
CO2 4 2 5 4 4 4 4 2 2 2
CO3 2 4 5 2 4 2 4 2 4 4
CO4 2 2 5 4 4 5 2 4 4 2
CO5 4 4 5 4 4 2 2 4 2 4

ITM 3504 ADVANCED DATABASE MANAGEMENT SYSTEM

DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After going through this paper, students will be able to:
 1. Develop insights about data modeling.
2. Gain knowledge about rational database design and query processing.
3. Understand the database recovery and reliability of database systems.
4. Learn about the data base's security and deadlock.
5. Make different designs for distributed databases.

Unit-I
Data Modeling for a Database, Records & Files, Abstraction & Data Integration, The Three-Level
Architecture Proposal for a DBMS, Components of a DBMS, Components of a DBMS, Data Models,
Data Associations, Data Models Classification.

Unit-II
DDL, DML, Query Language, Types of Databases, Relational Database Design and Query Processing.

Unit-III
Database Recovery, Reliability of Database Systems, Transactions, Recovery in a Centralized DBMS.

Unit-IV
Concurrency Management, Concurrency Control, Deadlock and Its Resolution, Database Security, Integrity
and Control.

Unit-V
Distributed Databases: Objectives and Structure, Trade Offs in Distributing the Database, Design
of Distributed Databases.

RECOMMENDED BOOKS
1. An Introduction to Database Systems by Bipin C. Desai, Galgotia Publications
2. Database Systems by C.J. Date
3. Oracle The Complete Reference by Koch Loney, TATA MCGRAW HILL
4. IGNOU STUDY MATERIALS

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 2 4 5 4 5 5 4 4 2 4
CO2 4 5 4 4 4 4 5 2 2 2
CO3 4 4 5 5 4 5 4 2 4 4
CO4 2 2 4 4 4 4 2 4 4 2
CO5 4 4 5 4 4 4 2 4 2 4

ITM 3505 TELE COMMUNICATIONS FOR BUSINESS

DURATION: 3 HOURS MARKS: 100
 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed insight into the basic concepts of data communications, data transmission
services, communication processors, and asynchronous and synchronous transmission.
2. Understand the concepts of computer networks, the roles of a communication protocol, and
the concept of layered protocols in network design.
3. Obtain a brief understanding of the network models, the OSI model, the TCP/IP protocol, and
network devices like NICs, modems, hubs, switches, bridges, routers, and gateways.
4. Get a brief insight into the different aspects and concepts of client-server computing, intranet
and extranet, e-commerce, and ERP.
5. Learn about wireless networks, mobile communications, cryptography, network security, and
network management.

Unit-I
Data Communications, Data Representation, Data Flow, Data transmission speed, Data transmission
media, Digital & Analog Data Transmission, Data transmission services, Communication Processors,
Asynchronous & Synchronous transmission.

Unit-II
Computer Networks, Network Criteria, Network Topologies, Categories of Networks,
Communications Protocols, Roles of a Communication Protocol, Concept of Layered Protocols in
Network Design.

Unit-III
Network Models, The OSI Model, TCP/IP Protocol, Network Devices: NIC, Modem, Hub, Switches,
Bridges, Routers, Gateways.

Unit-IV
Client/Server Computing, EDI and its Applications, Internet, Intranet and Extranet, Concepts of E- Commerce
and ERP.

Unit-V
Wireless Networks, Mobile Communications, Cryptography, Network Security and Management.

RECOMMENDED BOOKS
1. Data Communications and Networking By B.A. Forouzan, Tata McGraw Hill
2. Computer Networks By A. S. Tanenbaum, Prentice-Hall India
3. Computer Fundamentals By P.K.Sinha & Priti Sinha, BPB Publications
4. E-Commerce Fundamentals & Applications By Chan, Lee, Dillon & Chang from WILEY
5. ERP Theory & Practice By Rahul V. Altekar, Eastern Economy Edition
 MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:
CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 2 4 5 4 5 5 4 4 2 4
CO2 4 4 5 4 4 4 4 2 2 2
CO3 2 4 5 5 4 2 4 2 4 4
CO4 2 4 5 4 4 5 2 4 4 2
CO5 4 4 5 4 4 2 2 4 2 4

ITM 3506 SOFTWARE ENGINEERING

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed insight into the basic concepts of software engineering, computer system
engineering, and software life cycle modeling.
2. Understand the concepts of software project management, the COCOMO model, scheduling,
risk management, and software configuration management.
3. Learn about requirements analysis and specification, formal system development techniques,
software design, FOD, and OOD.
4. Learn about the various aspects and concepts of object modeling using UML, UML Diagrams,
Use Case Model, Class Diagrams, and Object Oriented Software Development in a nutshell.

5. Acquire knowledge on coding and testing, PROGRAMe analysis tools, integration testing,
system testing, software reliability, and quality management.
UNIT-I
The Software Engineering Discipline-Evolution & Impact. Programs vs. Software products, Why
study Software Engineering? Emergence of Software Engineering, Changes in software development
practices, computer systems engineering. Software life cycle models.

Unit-II
Software Project Management : Responsibilities of a software project manager, project planning,
metrics for project size estimation, project estimation techniques, empirical estimation techniques,
COCOMO Model, Scheduling, Risk management, Software configuration management.

Unit-III
Requirements analysis and specification, Requirements gathering and analysis, SRS, Formal system
development techniques, Software Design, FOD, OOD.

79
Unit-IV
Object modeling using UML, UML diagrams, USE CASE MODEL, CLASS DIAGRAMS. Object-
Oriented Software Development.

Unit-V
Coding and Testing, Code review, Verification Vs. Validation, Unit testing, Black-Box testing,
White- Box testing, Debugging, Program Analysis Tools, Integration testing, System testing.
Software reliability and quality management.

RECOMMENDED BOOKS
1. Fundamentals of Software Engineering By Rajib Mall, EEE PHI Learning.
2. Software Engineering By Roger S. Pressman, Tata McGraw Hill

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 2 4 5 4 5 5 4 4 2 4
CO2 4 4 4 4 4 4 4 2 2 2
CO3 4 4 5 5 4 4 2 2 4 4
CO4 2 2 5 4 4 4 2 4 4 2
CO5 4 4 5 4 4 2 2 4 2 4

ITM 3507 INTELLIGENT SYSTEM

DURATION: 3 HOURS MARKS: 100 (70+30)
Course Outcomes
After going through this paper, students will be able to:
1. Learn the fundamentals of Data Warehousing, Mining & Visualisation, Modeling, and
Artificial Intelligence.sss
2. Understand the concepts of knowledge-based systems, representation of knowledge,
knowledge organization, and knowledge manipulation.
3. Obtain a brief understanding of knowledge acquisition and validation, knowledge engineering,
and matching techniques.
4. Get a brief insight into the different aspects and concepts of object-oriented representations.
5. Learn about Intelligent Systems Fundamentals, Knowledge-Based Decision Support such as
Artificial Intelligence, and Expert Systems.

Unt-1
Data Warehousing, Access, Analysis, Mining and Visualization, Modeling and Analysis. Overview of
Artificial Intelligence.

Unit-2
Knowledge : General Concepts, Definition and importance of Knowledge, Knowledge-Based Systems,
Representation of Knowledge, Knowledge Organization, Knowledge Manipulation.

Unit-3
Knowledge Acquisition and Validation, Knowledge Engineering, Matching Techniques, Knowledge
Organization and Management.
Unit-4
Object-Oriented Representations : Introduction and overview of OOS, Objects, Classes, Messages,
and methods, Simulation example using an OOS Program.

Unit-5
Fundamentals of Intelligent Systems, Knowledge-Based Decision Support: Artificial Intelligence and
Expert Systems.

RECOMMENDED BOOKS
1. DSS & Intelligent Systems By Turban & Aronson, Pearson Education
2. Artificial Intelligence & Expert Systems By Dan W. Patterson, Prentice Hall of India.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 2 4 5 4 5 5 4 4 2 4
CO2 4 4 5 4 4 5 5 2 2 2
CO3 4 4 5 5 4 5 4 2 4 4
CO4 2 2 5 4 4 5 2 4 4 2
CO5 4 4 5 4 4 5 2 4 2 4

OPERATIONS MANAGEMENT GROUP

OM 3401 TOTAL QUALITY MANAGEMENT

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed insight into the basics of the concept of quality management.
2. Understand the concepts of quality planning like operations planning, quality management related
to assurance, product design for services, etc. Process control, sampling techniques
3. Learn about the Product Quality Audit, which includes the discovery and analysis of quality
control problems, diagnosis tool stratification, and Pareto diagrams.
4. Acquire a brief insight into different aspects and concepts of Quality Control Audit and ISO
9000 consisting of the purpose and effectiveness of quality control audit.
5. Perceive knowledge on total quality management inclusive of systems, quality circles, Kaizen,
and benchmarking aspects of service quality management.

Unit-I
Concept of Quality: Importance of quality in services and manufacturing operations. Quality and defects,

quality assurance, organization for quality, quality manager functions and accountability.
81
Unit-II
Quality Planning: Operations planning and quality assurance; Quality of design product and
services, productions and operations, resources and supplies. Quality conformance, inspection &
process control, acceptance sampling techniques, quality of performance, Field services.

Unit-III
Product Quality Audit: Discovering and analyzing quality control problems. Analysis and diagnosis
tool stratification, Pareto diagrams, Cause and effect diagram. Histograms, graphs and control charts,
check sheets, scatter diagrams. Market Quality surveys and complaints processing. Analyzing and
diagnosing quality problem.

Unit-IV
Quality Control Audit & ISO 9000: Purpose of quality control audit and its effectiveness, planning
and the quality audit - external and internal quality audit, clients, audit, auditor, audit procedure,
implementation of quality audit, ISO 9000.

Unit-V
Total Quality Management: Concept, strategic orientation, leadership and training documentation, systems;
Quality Circles, Kaizen, Bench Marking Aspects of service quality management.

RECOMMENDED BOOKS

1. Jain P. L. Quality Control & Total Quality Management, TMH.

2. Sneha & Willburn The Management of Quality Assurance, john Willey & Sons.

3. Mills The Quality Audit: A Management Evaluation Tool, TMH.

4. Juran & Gryna Quality Planning and analysis, TMH.

5. Wadworth et.al Modern Methods for Quality Control and Improvement, John Willey.

6. Mizuno Company Wide Total Quality Control, Asian Productivity Organisation.

7. Wakhlu, Bhubaneswar total Quality, Wheeler Publications.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10

CO1 5 5 5 5 4 5 5 2 4 2

CO2 4 4 5 5 2 5 4 4 2 2

CO3 5 5 5 5 4 5 5 2 4 4

CO4 4 4 5 5 4 5 4 2 2 2

CO5 5 4 5 5 2 5 4 4 2 4
 OM 3402 SUPPLY CHAIN MANAGEMENT
DURATION: 3 HOURS MARKS: 100 (70+30)
Course Outcomes
After going through this paper, students will be able to:
1. Gain a thorough understanding of the fundamentals of Supply Chain Foundations and
Customer Service.
2. Understand the concepts of procurement logistics, like sourcing in a supply chain, supplier scoring
and assessment, supplier selection and contracting, and supplier development.
3. Learn about Inventory Management in SCM, including Inventory Management Purpose, Third
Party Logistics, and its Implications.
4. Perceive a brief insight into the different aspects and concepts of distribution and transportation
in SCM.
5. Acquire knowledge on important issues in SCM, inclusive of reverse logistics, green logistics,
global logistics, and the role of IT in SCM and logistics.

Unit-I
Supply Chain Foundations: Meaning, Scope, importance of Supply chain Management; competitive
and supply Chain Strategies, value chain, drivers and obstacles in supply chain performance, customer
Focus, Channel Integration. Customer Service: Elements of customer service; determination of the
customer service level; development of customer service package.

Unit-II
Procurement Logistics: Role of sourcing in a supply chain, supplier scoring and assessment, supplier
selection and contracts, collaboration between supplier and manufacturer, procurement process,
supplier development.

Unit-III
Management of Inventory in SCM: Purpose of Inventory Management; Types & Techniques in inventory
management; Principal issues in inventory management, Third Party Logistics & its implications.

Unit-IV
Distribution & Transportation in SCM: Distribution channel, channel structure, factors influencing
distribution network design, design options for a distribution network, selecting a distribution network

channel, The role of Transportation in supply chain, factors affecting transportation decision carrier and
shipper; alternate mode of transportation, Intermodal transportation, design options for a transportation
network; tradeoffs in transportation design.

Unit-V
Important issues in SCM: Reverse Logistics, green logistics; global logistics, bull whip effect and it
management, Role of IT in SCM & Logistics; Measurement and evaluation of performance in SCM.
RECOMMENDED BOOKS

1. Chopra & Meindl supply chain Management Strategy, planning and operations, 2/e, Pearson.

2. Kapoor and Kansal Marketing Logistics supply chain approach, 2003, Pearson.

3. Simchi-Levi, Kaminsky & Simchi-Levi Designing & Managing the Supply Chain
concepts, strategies & case studies, 2/e,2003, TMH.
4. Bowersox & Closs - Logistical Management - the integrated supply process, 2000, TMH.
5. Ballou Ronald H. Business Logistics/ Supply Chain Management, 5/e, 2004, Pearson.

6. Sople Vinod V. Logistics Management - the supply chain imperative, 2004, Pearson.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 5 5 5 5 4 5 5 2 4 4
CO2 4 4 4 4 2 5 2 4 2 2
CO3 4 5 5 5 4 5 5 2 4 4
CO4 4 4 5 4 4 4 4 2 2 2
CO5 5 4 5 5 2 5 4 4 2 2

OM 3403 SERVICES OPERATIONS MANAGEMENT

DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Get a detailed insight into the basics of operations management.
2. Understand the concepts of "dimensions of service quality," like the service quality GAPS
model, service quality measurement and control, and service recovery and guarantees.
3. Obtain a brief understanding of the dynamics of the service delivery system.
4. Have a brief insight into the different aspects and concepts of service inventory.
5. Acquire knowledge on important issues in the growth and globalization of services.

Unit I
Challenges in Operations management of services: Matrix of service characteristics; Service
Encounters; Service strategy and competitiveness; measuring service productivity.
Managing demand and supply in services: Facilities location and layout for services; Service
process Design; Technology in services.

Unit II
Dimensions of Service Quality: the GAPS model of service quality; Measurement and control of quality of
services; Service recovery; Service guarantees.

Unit III
Dynamics of Service Delivery System: Scheduling for service personnel and vehicles; Waiting
line analysis; Distribution of services; Product support services.

Unit IV
Service Inventory Systems: Characteristics of service inventories; service inventory control system;
Maintenance of services.

Unit V
Growth & Globalization of services: Domestic growth and expansion strategies; Franchising; global
service strategies.

RECOMMENDED BOOKS

1. Haksever, Render, Russell & Murdick Service Management & Operations, Pearson.

2. Fitzsimmons & Fitzsimmons Services Management-Operations Strategy, TMH.

3. Sharma J.K. Service Operations Management, Anmol.

4. Collier David A. Service Management Operating Decisions, Prentice Hall.

5. Fitzsimmons & Sullivan Services Operations Management, Tata McGraw Hill.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 4 5 4 5 5 4 5 4 5 4
CO2 4 4 4 5 5 4 2 4 5 2
CO3 5 4 4 5 5 2 2 4 5 4
CO4 4 5 4 4 5 4 4 2 5 2
CO5 4 5 4 4 5 2 4 4 5 4

OM 3404 TECHNOLOGY MANAGEMENT

DURATION: 3 HOURS MARKS: 100 (70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Understand the fundamentals of technology management roles and their significance.
2. Understand the concepts of technology forecasting, like roles and needs, methodologies, and
various methods of forecasting.
3. Get a brief understanding of the technology strategy, which consists of technology generation
and technology development.
4. Obtain a brief insight into the different aspects and concepts of technology transfer, consisting
of models and modes of transfer.
5. Learn about important issues in Technology Assessment methods such as technology
evaluation, technology diffusion strategies, and appropriate technology mode.

Unit-I

Basic Concepts Concept of Technology : Role and Importance of technology management; Status in

85
India, technology, life cycle, science and technology policy statements of the government, technology
and socio-economic planning, technological change; Macro-effects of change.

Unit- II
Technology Forecasting: Need; role; Methodologies of forecasting; various forecasting methods.

Unit- III
Technology Strategy: Technology Generation, Technology Development.

Unit- IV
Technology Transfer: Models of transfer; modes of transfer; search strategy; transfer package, agreements;
Technology Absorption- Concepts, constraints, management of absorption, Government initiatives.
Unit- V

Technology-Assessment methods: Technology evaluation, diffusion of technology strategy, mode

appropriate technology.

RECOMMENDED BOOKS

1. Hawthome The Management of Technology, McGraw Hill.

2. Twiss Managing Technological Innovation, Pitman.

3. Desai Technology Absorption in Indian Industry, Wiley Eastern.

4. Betz Managing Technology, Prentice Hall.

5. Rohatgetal Technological Forecasting, Tata McGraw Hill.

6. Sharif Nawaj- Technology Policy Formulation & Planning: A Reference Manual, APCTT,
Bangalore.

7. Tushmar & Anderson Managing Strategic Innovation & Change, Oxford University Press.

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 5 5 4 4 5 5 4 4 4 5
CO2 5 4 5 2 4 4 2 5 5 4
CO3 5 5 5 4 4 5 2 5 4 5
CO4 5 5 4 2 4 4 4 4 5 4
CO5 5 4 5 5 5 5 2 4 4 4

OM 3405 PURCHASING AND MATERIAL MANAGEMENT

DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed insight into the basics concepts of purchasing and materials
2. Understand the concepts and objectives of the purchase system and procedures, which comprise
the purchasing function, policies, decisions, vendor selection, and rating.
3. Perceive a brief understanding of inventory management, which consists of detailed descriptions and
 functions of inventory management, classifications, costing, and inventory models.
4. Get a brief insight into different aspects and concepts of store layout, classification and
codification, store systems and procedures, receipt systems, store products, and account
management.
5. Acquire knowledge on important issues in warehousing management, material handling, traffic
and transportation, scrap disposal, and waste reduction management.

Unit I:
Roll of Purchasing and Materials Management- objectives, organization and Inter
relationships, Determination and Description of material Quantity, Material planning in push
and pull system, MRP and JIT.

Unit II:
Purchase system and procedures: - objectives, Purchasing function, Purchasing polices and decisions,
make or Buy vender selection and Rating, Timing of purchase, price determination, purchase
procedures and system public purchasing and tendering.

Unit III:

Inventory Management Introduction of inventory system, Function of Inventory and Relevant cost
concept, classification of Inventory systems, Inventory Models: Deterministic Discount, EOQ EBQ,

MRP I, selective Inventory Management ABC, VED, FSN, PQR.

Unit IV:
Store layout, classification and codification, stores system and procedures. Identification system,
Receipt system, store system, stores Accounting and verification system, stores location and store
equipments.

Unit V:
Werehousing Management, material Handling, Traffic and Transportation, Disposal of Scrap,
waste management waste reduction approach, waste collection, Recycling waste disposal system,
materials information system.

RECOMMENDED BOOKS
1. Putta, A.K Integrated Materials Management, New McGraw Hill.
2. Ansari A and modarress B. JIT purchassry, New York-
3. Gopalakrishan P. and Sanderashan M. Handbook of Materials Management, New Delhi
prentice Hall of India

87
 MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:
CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 4 4 5 5 4 5 4 4 4 4
CO2 2 2 5 4 2 5 5 5 5 4
CO3 4 4 5 4 4 5 5 5 5 2
CO4 4 2 5 4 2 5 4 4 4 4
CO5 5 4 5 2 4 5 2 5 4 5

OM 3406 OPERATION PLANNING AND CONTROL

DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed insight into the basics concepts of operations planning
2. Understand the concepts of operations forecasting, consisting of good forecast elements,
demand forecast factors, and forecasting methods classification.
3. Perceive a brief understanding of capacity planning, which consists of capacity measurement,
capacity requirements, and differentiation between forecasting and capacity planning.
4. Obtain a brief insight into aggregate operations planning.
5. Acquire knowledge on important issues in operations scheduling and distribution planning.

UNIT I: Operations Planning: Introduction Relationship between Sales and Operations Planning

Need for operation planning and control Functions of operation planning and control Different phases

of operation planning and control Comparison of operations planning and control activities in
manufacturing and service organizations, Objective

UNIT II: Forecasting in operations Elements of a good forecast Major Factors that Influence

the Demand Forecast Classification of Forecasting Methods

UNIT III: Capacity Planning: Capacity Planning Classification Measuring Capacity,

Determining Capacity Requirements Forecasting v/s Capacity Planning

UNIT IV: Aggregate Operations planning Concept of aggregation Factors Affecting Aggregate

Planning, Aggregate Planning Goals Forecasts of Aggregate Demand Aggregate Planning

Techniques, Materials Requirement Planning (MRP)

UNIT V: Operations Scheduling & Distribution Planning: Master Production Scheduling (MPS)

Meaning and Concepts MPS Model Purpose of Scheduling Scheduling Methods: Forward

Scheduling, Backward Scheduling, Scheduling Activities: Routing, Loading, Dispatching Scheduling

by Type of Operations: Job Operations Repetitive Operations, Labor Intensive Operations, Service
Operations. Role of ERP in operation planning and control, Operations planning Insights from the TOC
school of thought.

RECOMMENDED BOOKS:
1. Ajay K Garg, Production and Operations Management, McGraw Hill Education (India)
Pvt. Ltd., 2012, Reprint2017.
2. William J Stevenson, Operations Management, Twelfth Edition, McGraw Hill
Education (India) Pvt. Ltd., 2017, Reprint2018.
3. R. Panneerselvam, Production & operations management, Prentice Hall India private limited,2017.
4. Aswathappa, K., Shridhara Bhat, K., Production and Operations Management, Himalaya
Publishing House,2014
5. Mahadevan B., Operations Management Theory and Practice, Pearson Publication,
3rdEdition,2015
6. Norman Gaither and Greg Frazier, Operations Management, 9th Edition, Cengage
publications, 2002

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 5 4 4 5 5 4 4 5 4 2
CO2 5 5 5 5 5 4 5 5 2 2
CO3 5 4 4 5 4 5 4 5 5 2
CO4 5 5 5 4 5 4 4 5 2 2
CO5 5 5 5 5 4 5 5 5 4 2

OM 3407 WORLD CLASS MANUFACTURING

DURATION: 3 HOURS MARKS: 100
(70+30)

Course Outcomes
After going through this paper, students will be able to:
1. Have a detailed insight into the basics and concepts of world-class manufacturing.
2. Understand the concepts of optimized production technology, gold-ratt principles, JIT
manufacturing systems and pull systems, Kanban usage, buyer-seller relations, and supply chain
management.
3. Get a brief understanding of total quality management, which consists of detailed TQM tools
and systems.
4. Obtain a brief insight into total system effectiveness, breakdown prevention, maintenance
management, maintainability and reliability improvement, total employee involvement, and small
group activities.
5. Obtain knowledge on customer-driven project management, automation in design and
manufacturing, flexible manufacturing systems, group technology, and cellular manufacturing
systems.

Unit -I World Class Manufacturing Environment: Imperatives for success- Technology, Systems
approach and Change in the mindset; Strategic decisions in Manufacturing Management- Choice of
Technology, Capacity, Layout; Aggregate Planning and Master Production Scheduling; Materials
Requirement Planning and Manufacturing Resources Planning and Enterprise Resource Planning.

Unit-II Optimized Production Technology, Principles advocated by Goldratt; Just In Time System: JIT
Manufacturing System, JIT Pull System- Use of Kanban, JIT Purchasing- Source Development, Buyer-
Seller Relations; Supply Chain Management; Benchmarking

Unit-III Total Quality Management- TQM Philosophy, TQM Principles, TQM Tools, Quality Circles,
Statistical Quality Control; Quality through Design- QFD, FMEA, Fault Tree Analysis, Concurrent
89
Systems and ISO 9000 standards, Six Sigma.

Unit-IV Total Productive Maintenance: Objectives of TPM- Total Systems Effectiveness, Breakdown
Maintenance, Preventive Maintenance, Predictive Maintenance, Condition Mo nitoring Systems,
Maintenance Prevention. Maintainability Improvement, Reliability Improvement, Total Employee
involvement and Small Group Activities

Unit-V Customer Driven Project Management- Integration of TQM, Project Management Systems
with Customer Driven Team Structure; Automation in Design and Manufacturing; Automated
Materials Handling Equipment; Role of IT in World Class Manufacturing; Flexible Manufacturing
Systems, Group Technology and Cellular Manufacturing System

RECOMMENDED BOOKS

1. Berry, Whybark and Jacobs: Manufacturing Planning and Control for Supply
Chain Management, Tata McGraw Hill
2. Besterfield et al.: Total Quality Management, Pearson Education

3. Mohanty and Deshmukh Advanced Operations Management

4. Gaither and Frazier- Operations Management, Thomson South Western
5. Schonberger- Japanese Manufacturing Techniques, Free Press

MAPPING OF COURSE OUTCOMES WITH THE PROGRAM OUTCOMES:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 5 5 5 4 2 5 5 4 2 2
CO2 5 5 5 5 4 4 4 5 4 4
CO3 5 5 5 4 4 5 5 4 2 4
CO4 5 5 5 5 2 4 4 4 4 5
CO5 5 5 5 4 4 4 4 5 4 4

3 Note related: 1
From What
Related: 2 Nutral: 3
Moderately Related: 4
Highly Related: 5

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