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Coffee Maker - Design Brief

The document outlines a series of images and text descriptions for a coffee maker, highlighting its features such as one-touch brewing, single serve and carafe modes, programmability, and design aesthetics. Each image recommendation is paired with specific text to enhance marketing appeal, including lifestyle settings and close-ups of features. The document concludes with a note of appreciation for the order and a reminder to contact the project manager for assistance.

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dggvexctex
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28 views2 pages

Coffee Maker - Design Brief

The document outlines a series of images and text descriptions for a coffee maker, highlighting its features such as one-touch brewing, single serve and carafe modes, programmability, and design aesthetics. Each image recommendation is paired with specific text to enhance marketing appeal, including lifestyle settings and close-ups of features. The document concludes with a note of appreciation for the order and a reminder to contact the project manager for assistance.

Uploaded by

dggvexctex
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Image Stack

Image #1
-​ Isolated image of the coffee machine with clean white background

Image #2
-​ Text: One-Touch Coffee Maker
-​ Brew delicious coffee with a touch of a button

-​ Image Recommendation: Lifestyle image of a cup of coffee beside the coffee maker

Image #3
-​ Text: Brews Single Serve Pods & 12-Cup Carafes
-​ CARAFE mode: 2, 4, 6, 8, 10, or 12 cups.
-​ POD mode: 6, 8, 10, 12, or 14 oz.

-​ Image Recommendation: Front-facing image of the coffee maker - Highlight the


CARAFE and POD modes by displaying both the 12-cup glass carafe and a single cup
side by side

Image #4
-​ Text: Wake Up to Fresh Coffee
-​ Programmable ‘Brew Later’ for hassle-free mornings
-​ Brew Strength Control to customize the strength of your coffee

-​ Image Recommendation: Lifestyle image of a person enjoying a cup of coffee in a


kitchen setting with the coffee maker on the countertop

Image #5
-​ Text: Sleek and Modern
-​ Elegant design with stainless steel accents will complement any kitchen

-​ Image Recommendation: Lifestyle image of the coffee maker blending with the kitchen
decor or other kitchen items

Image #6
-​ Text: Effortless Refills with Transparent Water Level Visibility
-​ Removable 64 Oz Water Reservoir - Refill effortlessly wherever it's convenient
-​ EZ View Window - Easily monitor water levels

-​ Image Recommendation: Include a close-up image of the transparent design highlighting


visible water levels

Image #7
-​ Text: Keep Your Coffee Hot and Enjoy It Anytime

Thank you for your order!


If you have any questions please reach out to your project manager for additional help.
-​ Automatic Keep Warm - Ensures your coffee is hot up to 4 hours after brewing
-​ Pause & Serve - Enables you to remove the carafe during brewing, to enjoy a quick cup
before the rest is ready

-​ Image Recommendation: Image of the coffee maker with the carafe full of freshly brewed
coffee sitting on the warming plate, showcasing steam rising from the carafe

Thank you for your order!


If you have any questions please reach out to your project manager for additional help.

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