Questionnaire
Topic: Social Media Influence on Marketing
Purpose: This questionnaire is designed to gather information on how social media affects
marketing strategies, brand engagement, and consumer behavior. The responses will be used for
academic research purposes only.
Section A: General Information
1. Name: ___________________________
2. Age: [ ] Below 18 [ ] 18–25 [ ] 26–35 [ ] 36–45 [ ] Above 45
3. Gender: [ ] Male [ ] Female [ ] Prefer not to say
4. Occupation: ___________________________
Section B: Awareness & Usage of Social Media
5. Which social media platforms do you use most frequently? (Tick all that apply)
[ ] Facebook [ ] Instagram [ ] Twitter/X [ ] LinkedIn [ ] YouTube [ ] Other: __________
6. How many hours per day do you spend on social media?
[ ] Less than 1 hour [ ] 1–3 hours [ ] 3–5 hours [ ] More than 5 hours
7. Do you follow brands or businesses on social media? [ ] Yes [ ] No
Section C: Influence on Marketing & Consumer Behavior
8. Have you ever purchased a product/service because of a social media advertisement? [ ] Yes [ ]
No
9. How often do social media advertisements influence your buying decisions?
[ ] Always [ ] Often [ ] Sometimes [ ] Rarely [ ] Never
10. Which type of social media content influences you the most?
[ ] Images [ ] Videos/Reels [ ] Stories [ ] Influencer recommendations [ ] Sponsored posts
Section D: Perception of Social Media Marketing
11. Do you think social media marketing is more effective than traditional marketing? [ ] Yes [ ] No [
] Not sure
12. What is the biggest advantage of social media marketing in your opinion?
[ ] Wider reach [ ] Cost-effectiveness [ ] Targeted advertising [ ] Faster feedback [ ] Other:
__________
13. What is the biggest disadvantage of social media marketing?
[ ] Too many ads [ ] Privacy concerns [ ] Misleading information [ ] Short attention span of users
Section E: Final Opinion
14. Do you believe social media will continue to dominate marketing in the future? [ ] Yes [ ] No [ ]
Maybe
15. Any suggestions to improve social media marketing? ___________________________
