ED213 FOUNDATION OF EDUCATION
LEGAL AND POLICY FOUNDATIONS OF EDUCATION
TOPIC: DATA-DRIVEN DECISION MAKING: Exploring how
data analysis and visualization can inform educational
decision-making, including curriculum design and student
interventions.
REPORTER: MA. INAH JOY G. ORENDAIN
Data-driven decision-making (DDDM) is defined as using facts, metrics, and
data to guide strategic business decisions that align with your goals,
objectives, and initiatives.
The following steps can help you make better decisions when analyzing
data:
1. Know your vision. Before you can make informed decisions, you need to
understand your company's vision for the future
2. Find data sources
3. Organize your data
4. Perform data analysis.
What is data inspired decision-making?
While data plays a significant role, decisions are made by considering a
combination of data-driven insights and other factors, including human
expertise, creativity, and intuition. A data-inspired organization may be more
flexible and open to adapting strategies based on emerging data insights.
WHAT IS DATA-DRIVEN DECISION-MAKING?
Data-driven decision-making (sometimes abbreviated as DDDM) is the process of
using data to inform your decision-making process and validate a course of action before
committing to it.
EXAMPLES OF DATA-DRIVEN DECISION-MAKING
1. Leadership Development at Google
Google maintains a heavy focus on what it refers to as “people analytics.” As part
of one of its well-known people analytics initiatives, Project Oxygen, Google mined
data from more than 10,000 performance reviews and compared the data with
employee retention rates. Google used the information to identify common
behaviors of high-performing managers and created training programs to develop
these competencies. These efforts boosted median favorability scores for
managers from 83 percent to 88 percent.
2. Real Estate Decisions at Starbucks
After hundreds of Starbucks locations were closed in 2008, then-CEO Howard
Schultz promised that the company would take a more analytical approach to
identifying future store locations.
Starbucks now partners with a location-analytics company to pinpoint ideal store
locations using data like demographics and traffic patterns. The organization also
considers input from its regional teams before making decisions. Starbucks uses
this data to determine the likelihood of success for a particular location before
taking on a new investment.
3. Driving Sales at Amazon
Amazon uses data to decide which products they should recommend to customers
based on their prior purchases and patterns in search behavior. Rather than
blindly suggesting a product, Amazon uses data analytics and machine learning to
drive its recommendation engine. McKinsey estimated that, in 2017, 35 percent of
Amazon’s consumer purchases could be tied back to the company’s
recommendation system.
BENEFITS OF DATA-DRIVEN DECISION-MAKING
1. You’ll Make More Confident Decisions
2. You’ll Become More Proactive
3. You Can Realize Cost Savings
HOW TO BECOME MORE DATA-DRIVEN
1. Look for Patterns Everywhere
2. Tie Every Decision Back to the Data
3. Visualize the Meaning Behind the Data
4. Consider Furthering Your Education