BUSINESS PLAN

FOR

FIX & SUPPLY SOLUTIONS

AMBIKA BUILDING SHOP #6,CNR FORT STREET & J.M.NKOMO STREET

BULAWAYO, ZIMBABWE
(+263 78 282 2998, www.fix&supply solutions.co.zw)
Table of Contents
Executive summery………………………………………………………………………………………………………………
Company Description……………………………………………………………………………………………………………
Market analysis…………………………………………………………………………………………………………………….
Marketing strategy....................................................................................................................
Operations plan.........................................................................................................................
Management and organisation..................................................................................................
Management and Organization……………………………………………………………………………………………..
Legal responsibilities……………………………………………………………………………………………………………..
Financial Plan………………………………………………………………………………………………………………………..
 1. Executive Summery
FIX & SUPPLY LTD is a service oriented business that specializes in the supply of electrical appliances
repair, maintenance and, such as refrigerators, microwaves, washing machines, air conditioners and
other household electronics. The business aims to meet the growing demand for affordable appliance
repair services and reliable supply of high-quality electrical appliances and parts.

Mission Statement
Our mission is to deliver exceptional repair services and quality electrical appliances, ensuring customer
satisfaction through integrity, expertise and commitment to excellence. We aim to be the go-to solution
for all electrical for all electrical needs in Bulawayo and surrounding areas.

Success Factors
 Skilled Workforce: Our team comprises trained professionals with extensive experience in
electrical repairs.
 Strategic Location: The business is situated in a busy area, increasing foot traffic and visibility.
 Customer-Centric Approach: We prioritize customer satisfaction and build relationships through
trust and reliability.

Financial Summary
Start-up costs are estimated at $20,000, with projected revenues of $50,000 in the first year, increasing
as brand awareness grows and customer.
2. COMPANY DESCRIPTION
FIX & SUPPLY Solutions was established in 2024 by four partners, each bringing unique skills and
backgrounds in electrical engineering, sales and customer service. Their ideas emerged from a shared
vision to provide comprehensive solutions for electrical needs in Bulawayo.

The business operates as a Limited Liability Company (LLC), allowing for flexibility in management while
limiting personal liability for the partners.

Our storefront is located in Ambika Building, a strategic location at the intersection of Fort Street and
J.M.Nkomo Street. This area is easily accessible and frequently visited by both residents and businesses.
The facility includes:

• A retail area for showcasing appliances.

• A workshop equipped for repairs.

• An office space for administrative tasks.

Products and Services

• Repair and maintenance: Our skilled technicians provide repair services for various electrical
appliances, ensuring quick turnaround times.

• Sale and Installation Services: We offer a variety of new and refurbished electrical appliances
and spare parts. We also assist customers with the installation of appliances, ensuring they are
set up correctly and safely.

The business addresses the need for affordable and accessible appliance repair services while also acting
as a trusted retail source for appliances and spare parts.

Our service guarantees

• Skilled and certified electricians

• Competitive pricing

• After sales support and warrants

3. MARKET ANALYSIS
Industry Overview
The electrical appliance in Zimbabwe is experiencing growth due to rising consumer demand for home
appliances and advancements in technology. As households become more reliant on electrical devices,
the need for reliable repair services has also increased.

Target Market
Our primary target market includes:

 Residential Customers: Homeowners seeking quality appliances and reliable repair services.
 Small Businesses: Local businesses that require electrical appliances for operations and
maintenance services.

Target Market
Customers are looking for:

 Affordable and reliable electrical appliances.

 Quick and effective repair services to minimize downtime.
 A trustworthy provider that ensures quality and safety.

Competition Analysis
While there are several competitors in the area, Fix and Supply Solutions differentiates itself through:

 Customer Service: A strong focus on customer satisfaction and personalized service.

 Expertise: Our team’s extensive knowledge ensures effective repairs and advice.
 Product Quality: We source appliances from reputable manufacturers, ensuring reliability.
4. MARKETING STRATEGY
Marketing Objectives
 Achieve a 10% market share within the first year of operation.
 Establish a strong online presence and engage with customers through social media.
 Build brand loyalty by delivering exceptional service and support.

Branding Strategy
Fix & Supply Solutions aims to position itself as a trusted provider in the electrical appliance sector. Our
branding will emphasize reliability, expertise and customer service through:

 A professional logo and cohesive branding materials.

 Consistent messaging across all marketing channels.

Pricing Strategy
We will adopt a competitive pricing strategy, ensuring that our prices are in line with market rates while
providing value for the quality of service and products offered.

Sales will be driven by:

 In-store Promotions: Offering discounts on bundled products and services.

 Online Marketing: Utilizing social media platforms and a dedicated website to attract online
enquiries and promote special offers.
 Word-of-Mouth Referrals: Encouraging satisfied customers to refer friends and family by
providing incentives.

Distribution Plan
Products will be sold directly from our storefront, with plans to expand into online sales as the business
grows. We will also establish partnerships with local contractors for larger installations.
5. Operations Plan
Operational Workflow
1. Customer Inquiries: Customers can reach us via phone, online or in-store for inquiries and
appointments.
2. Diagnosis and Repair: Technicians will assess and diagnose issues, providing estimates before
proceeding with repairs.
3. Sales Transactions: Appliances will be sold directly to customers, with financing options
available for larger purchases.
4. Follow-Up: After service, we will follow up with customers to ensure satisfaction and gather
feedback.

Technology and Equipment

 Repair Tools: A comprehensive set of tools for diagnosing and repairing electrical appliances.
 POS System: A modern point-of-sale system to streamline transactions and inventory
management.
 Inventory Management Software: To track stock levels and manage orders efficiently.

We will establish relationships with reputable suppliers for quality parts and appliances and they will
ensure we have a reliable source for inventory and repair components.

Quality Control Measures

 Regular training sessions for staff to keep skills updated and ensure consistent service quality.
 Implementing a feedback system where customers can share their experiences, allowing for
continuous improvement.
 6 .Management and Organization
Organizational Structure
The management team consists of the four partners, Nkosilathi, Precious, Munyaradzi and Elisha, with
each taking on specific roles to ensure the business operates smoothly:

OPERATIONS
MANAGER
NKOSILATHI

MARKETING FIX & SALES

MANAGER SUPPLY MANAGER
PRECIOUS MUNYARADZI
SOLUTIONS

LEAD
TECHNICIAN
ELISHA

Roles and Responsibilities

 Nkosilathi: Manages the workshop, scheduling repairs and overseeing inventory.
 Munyaradzi: Engages with customers, manages sales staff and develops sales strategies.
 Precious: Creates marketing campaigns, manages online presence and analyses market
trends.
 Elisha: Conducts repairs, trains other technicians and ensures quality control.
 FOUR ELECTRICIANS: To repair and install appliances.
 An Accountant: Oversees the transactions in the business.

Staffing Plan
Initially, the business will operate with nine people, including four partners. As demand increases, we
plan to hire additional technicians and sales staff to support growth.
7. Legal Responsibility
Fix & Supply Solutions will comply with all local and national laws including:

Business Registration and Licensing

 The business will obtain all necessary operating licenses from the Bulawayo City Council,
including trading permits.
 For installation work, the business will comply with licensing requirements set by the Zimbabwe
Energy Authority.

Health and Safety Regulations

 The company will comply with Occupational Safety and Health guidelines.
 Employees will trained to use protective equipment.

Employment Laws
 The business will adhere to Zimbabwe’s Labour Act, ensuring fair wages.

Consumer Protection and Product Standards

 The retail arm of the business will source only genuine, quality-assured electrical components
that meet the standard set by The Standard Association of Zimbabwe.

Tax obligations
The company will be registered with the Zimbabwe Revenue Authority
Marketing Plan
ELEMENT STRATEGY
Product Quality repair services, original spare parts, new
and refurbished.
Price Competitive pricing with tiered service packages.
Place Shop located in a high traffic area
Promotion Digital marketing, fliers and word of mouth
referrals.
People Skilled technicians and customer-friendly staff
trained in service excellence.
Process Seamless customer experience from request to
service delivery and feedback.
Physical Evidence Branded uniforms, well-organized shop layout,
printed receipts and warranties.
 5. Financial Plan
Start-Up Costs
 Lease and Utilities: $5,000(first three months)
 Equipment and Tools: $5,000(repair tools, POS system)
 Initial Inventory:$4,000(various electrical appliances)
 Marketing and Advertising:$1,000(branding materials, online marketing)
 Other Expenses:$500(insurance, license)

Total Costs $20,000

Revenue Projections
Year 1:$50,000(with an average of 10 repairs and 30 appliance sales per month)

Year 2:$75,000(growth through customer referrals)

Year 3:100,000(expansion into online sales)

Capital Contribution
Each partner will contribute $4,000, hence they will have equal shares of25%
Appendix