STRATEGIC IMPLEMENTATION
PLAN FOR E-TYPES
DIFFERENTIATION THROUGH
CREATIVE EXCELLENCE
COMMUNICATION ORGANIZATIONAL CULTURE ORGANIZATIONAL STRUCTURE
RECOMMENDED STRATEGY: DIFFERENTIATION
Capitalizes on e-Types' distinctive creative talent and
WHY: brand.
Allows standing out in a highly competitive market.
Attracts clients valuing premium, strategic design.
Preserves e-Types' unique "creative DNA."
Fosters continuous innovation and superior quality.
ORGANIZATIONAL STRUCTURE AN AGILE AND STRATEGIC MODEL
EXPECTED STATE
HYBRID MATRIX MODEL:
COMBINES AGILITY OF PROJECT TEAMS WITH FUNCTIONAL SPECIALIZATION.
ALLOWS FLEXIBILITY AND EFFICIENT COORDINATION.
FLATTER STRUCTURE:
FOSTERS COLLABORATION AND AGILE DECISION-MAKING.
EMPOWERS TEAMS.
CLARITY FOR DUAL-BRAND STRATEGY:
FUNCTIONAL DISTINCTION FOR "E-TYPES CORE" AND SUB-BRAND.
PREVENTS DILUTION OF THE MAIN IDENTITY.
ORGANIZATIONAL STRUCTURE IMPLEMENTING AGILITY
KEY ACTIONS
MULTIDISCIPLINARY PROJECT TEAMS: FORMING INTEGRATED TEAMS FOR EACH
PROJECT.
DEFINED ROLES AND RESPONSIBILITIES: CLARITY FOR MAIN BRAND AND SUB-
BRAND.
INNOVATION AND QUALITY COUNCIL: INTERDEPARTMENTAL COMMITTEE TO ENSURE
STANDARDS.
DECENTRALIZATION OF OPERATIONAL DECISIONS: EMPOWERING PROJECT
LEADERS FOR QUICK DECISIONS.
ORGANIZATIONAL STRUCTURE AN ECOSYSTEM OF INNOVATION
EXPECTED STATE
CULTURE OF CREATIVE EXCELLENCE: CONSTANT PURSUIT OF QUALITY AND
ORIGINALITY.
INTERDISCIPLINARY COLLABORATION: JOINT WORK ACROSS DIFFERENT AREAS AND
SPECIALTIES.
CONTINUOUS LEARNING: FOSTERING ACQUISITION OF NEW SKILLS AND KNOWLEDGE.
DESIGN AUDACITY & NARRATIVE AUTHENTICITY: CORE COMPANY VALUES.
ENCOURAGING EXPERIMENTATION & EMPOWERMENT: SPACE TO TRY NEW IDEAS
AND TAKE INITIATIVE.
ORGANIZATIONAL CULTURE - KEY NURTURING TALENT AND INNOVATION
ACTIONS
PERIODIC "CREATIVE INNOVATION LABS": DEDICATED SESSIONS FOR EXPERIMENTATION
WITHOUT CLIENT PRESSURE.
INTERNAL MENTORING PROGRAMS: KNOWLEDGE EXCHANGE BETWEEN EXPERIENCED
AND JUNIOR DESIGNERS.
"BRAND AMBASSADORS" PROGRAM: ENCOURAGING REPRESENTATION OF E-TYPES'
VALUES IN THE INDUSTRY.
RECOGNITION AND REWARD FOR INNOVATION: INTERNAL AWARDS FOR DISRUPTIVE
IDEAS AND PROJECTS.
COMMUNICATION - EXPECTED STATE A STRATEGIC INFORMATION FLOW
TRANSPARENT, BIDIRECTIONAL, AND ALIGNED: AT ALL LEVELS OF THE ORGANIZATION.
INTERNAL COMMUNICATION:
STRATEGIC CLARITY FOR ALL EMPLOYEES.
UNDERSTANDING INDIVIDUAL ROLE IN THE STRATEGY.
EXTERNAL COMMUNICATION:
CONSISTENT EMPHASIS ON UNIQUE VALUE PROPOSITION.
HIGHLIGHTING E-TYPES' CREATIVE DNA AND CULTURAL IMPACT.
COMMUNICATION - KEY ACTIONS ARTICULATING E-TYPES' VALUE
LAUNCH OF INTERNAL "STRATEGY MANIFESTO": KEY DOCUMENT FOR TEAM ALIGNMENT.
"COFFEE WITH LEADERSHIP" SESSIONS: INFORMAL MEETINGS FOR OPEN DIALOGUE AND
FEEDBACK.
ONLINE REVITALIZATION WITH "IMPACT STORIES": CASE STUDIES AND CONTENT
SHOWCASING ADDED VALUE.
"VALUE SELLING" TRAINING: SKILLS TO ARTICULATE E-TYPES' DIFFERENTIATION TO CLIENTS
AND PARTNERS.
