Presented to

(PROF)

In Partial Fulfillment for the Requirements in

(SUBJECT)

By

(NAME)

(UNIVERSITY)

(A. Y)
 EXECUTIVE SUMMARY

Background of the Study

In today’s era, there is an increasing demand for coffee shops that effectively combine
relaxation with productivity and good products offered. Students, freelancers, and young
professionals consistently seek venues that enable focused study, work, or collaboration outside
of their homes or educational institutions. Even though traditional coffee shops offer a
comfortable setting but they frequently lack the quiet and structured environment essential for
efficient study or professional work.

In ___City, particularly in the vicinity of ___, there are limited establishments that
specifically cater to these needs. Although several cafés operate in the area, few provide features
such as study cubicles, fast and reliable internet, or private group rooms designed for academic
and professional use. This gap in the market presents a clear opportunity to establish a unique
venue that combines the qualities of a café with those of an efficient study hub.

Brewed Brain is a hybrid coffee shop and study hub that aims to provide a calm,
comfortable and study or work environment for students and professionals in___. Strategically
located in front ___, the café will cater to a high-traffic area filled with primary target market
such as students and academic staffs.

This business is designed to serve high-quality coffee, beverages, and light meals and
also prioritize functional amenities such as high-speed Wi-Fi, individual study cubicles and
group meeting rooms. This dual-purpose space will function both as a place for relaxation and as
a productivity hub which makes it an ideal destination for individuals seeking a quiet and
comfortable environment to study, meet, or unwind.
Vision

It is our vision to be the cherry-picked coffee and study hub in our community where we
want to be known for promoting collaboration and success within a comfortable and inspiring
environment. We aim to expand our business in the future while providing exceptional service,
respecting our customers’ time, and creating a welcoming space where they can focus and thrive
at Brewed Brain.

Mission

Our mission is to provide premium coffee, delicious pastries and a comfortable space for
studying by offering affordable and convenient options in a friendly environment for students,
professionals or anyone seeking a productive and welcoming place.

Goal

Our goal is to become the go-to coffee shop and study hub in ___ within the first-year
operation and generate consistent revenue and create a positive impact not only for our
customers but also for the community surrounding our coffee shop.

Objectives
This coffee shop will create a product for the needs and wants of our beloved
customers to give a comfortable and work environment.
This company aims to:
 Provide an income for owners with growth possibilities.
 To supply a standard quality of good foods and study hub to our beloved
customers
 To serve a better service to our respected customers
 To adopt trends and market changes in surrounding environment.
 To establish and build a great connect between the company and our beloved
customers
Product Name and Description

Brewed Brain can satisfy your comfortable place to work while giving
you quality good foods. We will also provide a friendly customer service to support the
Filipino-styled ambiance of our coffee shop. This coffee shop made a logo to present and
advertise the product. This logo is designed to attract the customers. This coffee shop is not
just into revenue that’s why we are going to sell but also serve to gain the loyalty and to satisfy
the needs and demands of our customers.

MANAGEMENT ASPECT

PREOPERATIONAL PROCEDURES
The following are the business permits and licenses that are generally required to all
business industries.
a. Barangay Clearance- this is a certificate that our business will comply with the
requirements of the barangay where our business is located.
b. DTI Business Na (BN) Registration Certificate- this is a certificate of registration of
our business trade name, it gives us the power to use your business registered trade
name for business operation. It also protects our business name against being used and
registered by other business establishments.
c. SEC Certificate of Registration- Corporations (stock or non-stock) and partnerships
must secure a certificate of partnership with the Securities and Exchange Commission
 (SEC) to be considered as legal or juridical entities. These certificates are also used as a
requirement for registering with the BIR, Mayor's Office and other government offices.
d. Mayor's Business Permit- Business must secure with Mayor's Business Permit or the
Local Government Office where the business is located and operated. Requirement
obtaining business permit vary from different cities or municipalities.
e. BIR Certificate of Registration- Any business must be required with the Bureau of
Internal Revenue to comply Philippine tax requirements. BIR registration will assign a
TIN (Taxpayer Identification Number) to the company owner and it will give the
business authority to print its official receipts and invoices that are registered its books
of accounts.
f. PhilHealth – All businesses and employers are also required to register with PhilHealth
to enable them to provide social health insurance coverage to their employees.
g. DOLE Registration – Business with five or more employees are encourage to register
with the Department of Labor and Employment (DOLE) for the purpose of monitoring
their compliance with labor regulations.
h. Bureau of Food and Drugs – this is secondary permit for the business related in the
manufacturing, trading, repacking, importing, exporting, distributing of any products
related to food and drugs.
i. Department of Health – this permit for the business is responsible for ensuring access
to basic public health services to all Filipinos through the provision of
quality health care and regulation of providers of health goods and services.

II. HIRING PROCESS/JOB SPECIFICATION/DESCRIPTION

HIRING PROCESS
i. Screen Applicants to Create a Short-list of Candidates
ii. Conduct a Background Check
iii. Contact Potential Candidates for Preliminary Interview
iv. Selection
v. Conduct Further Interview
vi. Administered Employment Test
 vii. Offer to Hire the Chosen Applicant
POSITION JOB SPECIFICATION JOB DESCRIPTION
Manager • Male/Female; at least 25-35 years • Responsible for
old planning, directing and
• Graduate of any 4 yeas course in overseeing the operations and
Business Administration fiscal health of a business
• Willing to be assigned in different unit, division, department or
areas an operating unit within an
• Has knowledge and experience in organization
business, leadership, supervision and • Responsible for
management overseeing and leading the
• Has knowledge of the functions, work of a group of people in
operation and mission of the specific many instances.
department • Hire, recruit, orient
• Good written and spoken and train employees
communication skills. • Perform daily
• Outstanding interpersonal inventory and order
relationship building and employee coaching necessary supplies
and development skills. inventories and food stocks
• Management experience in a team – • Provide high quality
oriented workplace customer service
• Demonstrates ability to lead and • Maintain safe and
develop a department and department staff clean work environment by
member educating and maintaining
• Demonstrates knowledge of basic compliance with established
economics, budgeting and accounting policies and procedures.
principles and practices • Ensures all staffs are
• Demonstrates ability to serve as a giving highest quality of food
knowledgeable resource to the product available for
organization’s management team that customer
provides leadership and direction. • Monitoring order
 • Excellent computer skills in a through websites and social
Microsoft Windows environment. Must media
include knowledge of Excel and skills in • Report weekly,
Access. monthly and annual sales
• General knowledge of various
employment laws and practices and
employee relations.
• Evidence of the ability to a practice a
high level of confidentiality.
• Excellent organizational
management skills.
Chef/Cooks • Male or Female, at least 23-30 years • Prep cooks who are at
and Barista old the bottom of the kitchen
• Graduate at any 3–4-year course in totem pole, spend their time
culinary getting food items ready for
• Dedicated to food quality and control the other chiefs.
• Great knowledge of proper food • Line cooks are
handling and sanitation standards responsible primarily for
• Able to work in fast – paced cooking the food along with
environment the sous chef who are the
• Excellent communication and head chef’s second in
organization skills command
• Sous chefs help out
the head chef whenever
needed and stand in for the
head chef during an absence
• Cooking menu in
items cooperation with the
rest of the kitchen staff
• Setting up and
stocking stations with all
 necessary supplies.
Counter • Male/Female, at least 18 years old • Job for those who
Attendant and above stand behind a counter and
Workers • Not necessary a college graduate as take orders
long as a high school graduate • To stand on their feet
• Has an experience in this type of job for the entire shift and
• Has a knowledge in food companies occasionally lift heavy boxes
and products so being physically able to
• Excellent communication and complete these aspects of the
socialization skills job is necessary
• Setting up place and
maintaining the store clean
• Greeting and
welcoming customers as they
approach the store
• Answering questions
and addressing complaints

Marketing Aspects (4Ps)

Product

It caters for the needs of customers specially students that they mostly look for value priced
due to their limited source of income. The customers, mostly the teenagers are also important in
our sales that need a trendy go to coffee shop. Students, teachers, and residents nearby represents
the ideal target market. It will offer various types of coffee, pastries and study rooms in our
coffee shop, such as the following;

COFFEE PASTRIES
Spanish Latte Cookies
Iced Americano Cupcake
Classic Dark Coffee Donuts
 Choco-Coffee Latte breads

Price

Brewed Brain will be focusing on the students and also staff that surrounds with in coffee
shop’s location. It is evident that these consumers nowadays will always want comfortable place
to work. This coffee shop is also affordable for all students, staff and all the consumers. We can
assure the customers health by giving the high-quality standard service and quality products. It
is affordable for students and professionals. Prices are provided below:

Product Price
COFFEE
Spanish Latte 150
Iced Americano 120
Classic Dark Coffee 100
Choco-Coffee Latte 75

PASTRIES
Cookies 35
Cupcake 40
Donuts 40
breads 30
Study Rooms 150 per hour

Place

The location of our business is within the____. The said location is near
the schools. There is a big chance that we can sell our product since there are many people that
may come and go. Due to our shop being at this location, we can have a high sale because we are
in front of a school which has a high foot traffic.
Promotion

This company will utilize much information technology in marketing such as

Facebook, Instagram and other social media which is easily accessible for teenagers and other
possible customers. The sales strategy aims at converting potential customers and first-time
customers into long-term customers to support the sustainable development of Brewed Brain.
The tactics include discount pricing or quantity discount to be exact. The price that the
customers’ needs to pay will be reduced or discounted if they will purchase greater number of
products.
Social media advertising is just one of the means our business can use to create
publicity. Since our business is not a very big company yet with few resources so might opt to
use sales promotion, direct marketing and personal selling in order to promote our products.
The following are the promotion discounts and advertisements:

Launch promos (Buy 1 Take 1, Free Study Hours)

Loyalty cards
Student discounts of up to 3%
Social media marketing (Facebook, Instagram, TikTok)
Technical Aspects

Our coffee shop is spanning 60 to 80 square meters which provides a welcoming and
efficient space designed to comfortably accommodate 30 to 40 customers. High-speed fiber
internet access is available throughout to those working remotely or simply needing online
connectivity. A modern air conditioning system ensures consistent comfort and optimal air
quality, regardless of the external weather. Beyond the main coffee bar which is designed for
efficient service and a pleasant customer experience, we also have a well-equipped kitchen area
facilitates food preparation and storage. Individual study cubicles are provided for those that
needs a focused environment which are equipped with convenient power outlets for laptops and
other devices. Furthermore, several soundproof group rooms offer private settings ideal for
meetings, collaborative projects or simply a quiet place.

Figure 1.
Possible Suppliers

Product Suppliers
Coffee Beans Kalsada Coffee, SGD Coffee, and local Ilocos suppliers
Pastries & Local bakeries or in-house baked goods
Bread
Equipment Breville or La Marzocco (espresso machines), and local kitchen equipment
dealers

Wi-Fi & PLDT Fiber, and local utility providers

Utilities

Area of operation

Financial Aspects

Startup Capital Estimate: ₱1,200,000

Initial Expenses

Startup Capital Cost per Unit

Renovation & Furnishings ₱300,000
Equipment ₱250,000

Initial Inventory ₱100,000

Permits & Licenses ₱50,000

Marketing ₱30,000

Working Capital ₱200,000

Projected Income Statement

Revenue
Coffee & Pastries Sales 4,070,250
Study Room Rental 720,000
Total Revenue 4,790,250
COGS
Coffee & Pastries (35%) 1,424,588
Study Room Expenses (15%) 108,000
Total COGS P 1,532,588
Gross Profit 3,257,662
Operating Expenses
Rent 300,000
Salaries 468,000
Utilities & Internet 144,000
Marketing & Ads 48,000
Supplies & Miscellaneous 96,000
Maintenance 36,000
Depreciation 60,000
Total Operating Expenses 1,152,000
Operating Income 2,105,662
Income Tax (15%) 315,849
Net Income P 1,789,813
Source of financing

Personal savings: ₱500,000

Bank loan: ₱500,000

Possible investor/partner contribution: ₱200,000

SOCIO-ECONOMIC ASPECTS

Economic Contribution

To commit in purchasing raw materials, from small-scale suppliers and local stores. By
doing so, we encourage sustainability through community partnerships while adding our business
to the local ecosystem and economy.

Contribution to the Philippine Country

We believe that this proposed business can positively impact the communities they serve
by being committed and stand the balance between profitability and social ethics. Thus,
partnership with other local suppliers can be enhanced and provide jobs or income opportunities
to others. Also, by working in this shop where skill development and learning will be more
productive and promote inclusivity in terms of culture.

Benefits for students

This proposed business's goal is to establish itself as the go-to destination for students.
This business can accomplish this by providing the highest level of comfort and security in its
space. The main contribution of this business for students is they can have their reviews,
meeting, and academic related outputs inside the shop while enjoying their coffee. In addition,
the ability to use the actual establishment that they may hang out in during their leisure time is
the advantage that the students will receive from the business. They will also benefit from the
staff members' excellent service and affordable prices.

Employment Generation
 The customer will come and pay for their services received and the business and workers
will benefit from it. This proposed business will offer the needs and services to all interested
customers, in return, the customers can help the management provide its purpose and
responsibilities to its employees, community, environment, and government. This business will
provide income-generating opportunities to everyone who will meet the criteria such as working
students who need financial support for their studies or personal needs. Whereas, it will open 6-8
jobs for locals that will surely contribute to the growth of the business.

Environment Conservation

It aims to reduce our environmental footprint by using biodegradable cups, eco-friendly

practices and local sourcing. This business will benefit the environment by implementing waste
segregation at the source to facilitate waste recovery because it will be reused through recycling.
Also, by using raw materials and renewable resources we cannot just have a cheap price with
unforgettable taste but rather a healthy environment. Whereas, the business will lessen the cost of
waste disposal in the landfill and recycling will be promoted and trash will not be wasted
anymore but converted to cash. With this kind of mindset in the market, the awareness of people
will increase on how important it is to conserve our environment.