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Persona

The document presents two user personas: Lina Mostafa, a 21-year-old pharmacy student seeking flexible part-time work to gain experience and earn income, and Hossam Galal, a 40-year-old café owner looking for reliable part-time student workers to cover busy hours without high costs. Lina faces challenges with job availability and trust in postings, while Hossam struggles with finding trustworthy staff quickly and dealing with irrelevant applications. Both personas highlight the need for efficient job matching that accommodates their specific requirements.

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4 views2 pages

Persona

The document presents two user personas: Lina Mostafa, a 21-year-old pharmacy student seeking flexible part-time work to gain experience and earn income, and Hossam Galal, a 40-year-old café owner looking for reliable part-time student workers to cover busy hours without high costs. Lina faces challenges with job availability and trust in postings, while Hossam struggles with finding trustworthy staff quickly and dealing with irrelevant applications. Both personas highlight the need for efficient job matching that accommodates their specific requirements.

Uploaded by

01000621879ziad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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User Persona 1: The Student Job Seeker

Name : Lina Mostafa Age: 21 Status: 3rd-year Pharmacy Student Location: Nasr City,
Cairo Tech Comfort: High (uses apps daily: Instagram, TikTok, LinkedIn)

Goals:

Find a flexible part-time job that doesn’t interfere with her lectures.

Earn her own income without depending on family.

Gain work experience that adds to her CV.

Frustrations/Pain Points:

Most jobs are full-time or require prior experience.

Transport takes a long time, prefers nearby jobs.

Trust issues with job postings (unclear or fake ads).

Quote:“I want a simple job I can do on weekends without skipping class or traveling too far.”

User Persona 2: The Small Business Employer


Name: Hossam Galal Age: 40 Status: Owner of a Local Café in Dokki Tech Comfort:
Moderate (uses WhatsApp, Facebook, basic apps)

Goals:

Find part-time workers quickly to cover busy periods.

Avoid paying high salaries for full-time employees.

Hire reliable, respectful students with basic skills.

Frustrations/Pain Points:

Struggles to find trustworthy staff on short notice.

Posting jobs on traditional platforms is time-consuming.

Gets too many irrelevant applications.

Quote:“I don’t need someone full-time—just smart, polite students who can help me during rush
hours without breaking my budget.”

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