Rohith Geddam
[email protected] | 7993862430 |linkedin.com/in/rohith-geddam-035a16252
Professional Summary
Data Science enthusiast with strong analytical skills and a Mechanical Engineering background, passionate about
driving business value through data. Proven ability to develop machine learning models, build strategic
dashboards, and derive actionable insights from large datasets. Proficient in Python, SQL, Power BI, and Tableau.
Experienced in supporting digital acquisition, campaign optimization, and product performance monitoring.
Eager to contribute to enterprise-wide analytics, performance marketing, and platform intelligence.
Technical Skills
• Languages & Tools: Python, SQL, PySpark, R (basic), Excel VBA, Git
• Analytics & Modelling: Machine Learning (Logistic Regression, Decision Trees), Feature Engineering, EDA,
Model Evaluation.
• Visualization & Reporting: Power BI, Tableau, Excel (Advanced), Matplotlib, Seaborn
• Big Data & Databases: MySQL, Hive (basic), MS Access
• Statistical Knowledge: Hypothesis Testing, Regression, t-test, Chi-Square
• Soft Skills: Problem Solving, Collaboration, Communication, Critical Thinking
Certifications
• Google Data Analytics Specialization (In Progress)
• Deloitte Virtual Internship – Data Analytics (Feb 2025)
Projects
Customer Churn Prediction – Python, scikit-learn, Pandas
• Developed a classification model to predict customer churn with 85% accuracy.
• Performed EDA and feature engineering to uncover behavioural insights and risk factors.
• Delivered campaign recommendations to reduce attrition.
Spare Parts Pricing Optimization – SQL, Excel, Power BI
• Identified pricing gaps using historical transaction data and segmentation logic.
• Designed interactive dashboards for business visibility and real-time KPI monitoring.
• Recommended pricing strategies to optimize margins.
ERP Pricing Automation – Excel VBA, MS Access
• Automated ERP pricing processes, reducing manual effort by 40%.
• Integrated validation checks for pricing consistency and reliability.
Sales Trend Dashboard – Power BI
• Created dynamic dashboards to visualize regional and product-based sales performance.
• Enabled executive reporting with real-time data syncing and metrics tracking.
Professional Experience
Founder – Creative Commercials
Hyderabad | Jan 2024 – Present
• Built a data-driven digital marketing agency focused on performance insights.
• Analysed campaign performance and web traffic to drive client conversion strategies.
• Used AI-based tools to optimize digital acquisition and engagement metrics.
Education
B.Tech – Mechanical Engineering
BVC Institute of Technology & Science, Bhatlapalem
Oct 2021 – May 2024 | CGPA: 7.64
