FEDERALTECHNI

CALANDVOCATI
ONALI
NSTI
TUTE ETHI
O

I
TALYPOLYTECHNI
CCOLLEGESATELLI
TECAMPUS

DEPARTMENTOFWOODSCI
ENCETECHNOLOGY
REGULAR DEGREEPROGRAM
4THYEAR2NDSEMESTER
COURSE:
-ENTREPRENEURSHI
P(ENT.
3012)
BUSI
NESSNAME:FOURMEMBERSPOULTRYFARM ENTERPRI
SE
LOCATI
ON:HAROMAYADI
STRI
CT,
ETHI
OPI

PREPAREI
NGROUP2

[Link]
YI(
ID:
082/
14)

[Link]
RMOHAMMED (
ID:
071/
14)

[Link] (
ID:
058/
14)

4.I
BSARASHI
DO (
ID:
070/
14)

Submi
tt
eddat
ejun/
03/
2025

Submi
tt
edt
owi
bay
ehu

1|
Page
Tabl
eofCont
ent
s
1.
2EXECUTI
VESUMMARY 4
1.
3OURVI
SIONANDMI
SSI
ONSTATEMENT 5
 Vi
sion 5
 Mi
ssi
on 5
 Goal
s 5
CHAPTERONE 7
1Busi
nessPr
ofi
l
e 7
1.
1 busi
nessnameandaddr
ess 7
CHAPTERTWO 9
2.
[Link]
NESSSTRUCTURE 9
2.
2OURTARGETMARKET 10
2.
[Link]
TI
VEADVANTAGE 11
2.
4busi
nessi
dea 11
CHAPTERTHREE 14
3.
[Link]
NGSTRATEGY 14
3.
[Link]
CINGSTRATEGY 15
3.
3PAYMENTOPTI
ONS 15
CHAPTERFOUR 16
4.
[Link]
CITYANDADVERTI
SINGSTRATEGY 16
4.
[Link]
NANCI
ALPROJECTI
ON 18

2|
Page
1.
[Link]
VESUMMARY

Poul
tr
yfar
mingi
soneoft
hemostl
ucr
ati
veagr
icul
tur
ebusi
nessi
nEt
hiopi
a.
Thousandsofpoul
tr
ypr
oduct
sar
econsumedev
ery
dayy
et,t
hedemandr
emai
ns
unsat
isf
iabl
[Link]
tr
yfar
mingi
sthesecondmostconsi
der
edsect
orwhi
chi
sunderani
mal
husbandr
yinagr
icul
tur
alf
iel
d.I
tiseasyt
orunandr
equi
resl
essexpenses,
oppor
tuni
ti
es
sur
roundi
ngpoul
tr
yfar
mingar
eexponent
ial
inhi
ghl
ypr
ofi
tabl
eway
s.

Wear
eint
hecommer
cial
poul
tr
yfar
m andeggpr
oduct
ionl
i
neofbusi
nessbecausewe
wantt
ofocusont
hev
astoppor
tuni
ti
esav
ail
abl
eint
heagr
icul
tur
eindust
ry,
tocont
ri
but
e
ourquot
aingr
owi
ngt
heEt
hiopi
an economy
,innat
ional
foodpr
oduct
ion,
andal
sot
o
expor
tchi
ckenandeggsf
rom t
hecount
ryt
oot
hercount
ri
esandabov
eal
l
,tomakepr
ofi
t.

f
ourmember
sPoul
tr
yFar
m,i
swel
lposi
ti
onedt
obecomeoneoft
hel
eadi
ng
commer
cialpoul
tr
yfar
msandeggpr
oduct
ionbusi
nessi
nEt
hiopi
a,whi
chi
swhywehav
e
beenabl
etosour
cef
ort
hebesthandsandmachi
nest
orunt
hecompanywi
th.

Wehav
eputpr
ocessandst
rat
egi
esi
npl
acet
hatwi
l
lhel
pusempl
oybestpr
act
ices
wheni
tcomest
ocommer
cialpoul
tr
yfar
[Link]
ourmember
sPoul
tr
yFar
ms,our
cust
omer
sbesti
nter
estwi
l
lal
way
scomef
ir
st,
andev
ery
thi
ngwedowi
l
lbegui
dedbyour
v
aluesandpr
ofessi
onal
ethi
cs.

Wewi
l
lensur
ethatwehol
dour
sel
vesaccount
abl
etot
hehi
ghestst
andar
dsbymeet
ing
ourcust
omer
’sneedspr
eci
sel
yandcompl
etel
[Link]
l
lcul
ti
vat
eawor
kingenv
ironment
t
hatpr
ovi
desahuman,
sust
ainabl
eappr
oacht
oear
ningal
i
ving,
andl
i
vingi
nourwor
ld,
for
ourpar
tner
s,empl
oyeesandf
orourcust
omer
s

1.
[Link]
SIONANDMI
SSI
ONSTATEMENT

 Vi
sion

Tobecomeoneoft
hel
eadi
ngcommer
cialpoul
tr
yfar
m andeggpr
oduct
ionbr
andsnot

3|
Page
j
usti
nEt
hiopi
abutal
soont
hegl
obal
stage.

 Mi
ssi
on

Topr
ovi
dehi
gh-
qual
i
tychi
ckensandeggst
hatmeett
henut
ri
ti
onalneedsofconsumer
s
acr
ossEt
hiopi
aandi
nter
nat
ional
l
y,whi
l
epr
omot
ingsust
ainabl
eandpr
ofi
tabl
epoul
tr
y
f
armi
ngpr
act
ices.

 Goal
s

Thepr
imar
ygoal
sofFourMember
sPoul
tr
yFar
m Ent
erpr
isear
e:

[Link]
oduct
ionGoal
s:
o Topr
oduceandsel
lhi
gh-
qual
i
tybr
oil
ers,
lay
ers,
eggs,
andpoul
tr
yfeeds.
o Tomai
ntai
naheal
thyanddi
sease-
fr
eepoul
tr
yenv
ironment
.
[Link]
ketGoal
s:
o To di
str
ibut
e poul
tr
y pr
oduct
sto househol
ds,r
est
aur
ant
s,and agr
o-
mer
chant
sacr
ossEt
hiopi
a.
o Tobui
l
dast
rongcust
omerbaseandexpandi
ntoi
nter
nat
ional
mar
ket
s.
[Link]
ati
onalGoal
s:
o Tousemoder
npoul
tr
yfar
mingpr
act
icesandequi
pment
.
o Toensur
eef
fi
cientmanagementandt
rai
nedper
sonnel
inev
eryaspectoft
he
oper
ati
on.
[Link]
nanci
alGoal
s:
o Toachi
evepr
ofi
tabi
l
itywi
thi
nthef
ir
sty
earofoper
ati
on.
o Tosust
ainf
inanci
algr
owt
handr
einv
estpr
ofi
tsi
ntobusi
nessexpansi
on.
[Link]
alandEnv
ironment
alGoal
s:
o Tocr
eat
eempl
oymentoppor
tuni
ti
esi
nthehar
omay
aar
ea.
o Tooper
atei
nanenv
ironment
all
yresponsi
blemannerwi
thpr
operwast
e
managementpr
act
ices

4|
Page
CHAPTERONE

[Link]
nessPr
ofi
le
Busi
nessname:poul
tr
yfar
m ent
erpr
ise

1.
[Link]
nessnameandaddr
ess
Fourmember
’spoul
tr
yfar
m ent
erpr
ise

Har
omay
adi
str
ictci
ty,
ourser
vicesi
ncl
udes:

Sal
esonl
i
vechi
ckens(
oldl
ayer
sandbr
oil
ers)
,

Poul
tr
yfeeds

Eggs(
whol
esal
eandr
etai
l
s)

Fr
ozenchi
cken

FourMember
sPoul
tr
yFar
m Ent
erpr
ise

Busi
nessTy
pe:Commer
cial
Poul
tr
yFar
mingandEggPr
oduct
ion

5|
Page
Busi
nessLocat
ion:

Har
omay
aCi
ty,
20met
ersbehi
ndt
heschool
from t
hemai
nroad,
Ethi
opi
a

Cont
actI
nfor
mat
ion:

Phone:09341385230936816101

Emai
l:
mur
adal
i
yi@gmai
l
.com

Websi
te:www.
four
mempf
.com

Dat
eEst
abl
ished:

June03,
2025(
G.C)

Busi
nessOwner
shi
p:

Pr
ivat
elyownedbyagr
oupoff
ourpar
tner
s:

[Link]
adal
i
yi(
ID:
082/
14)

[Link]
rmohammed(
ID:
071/
14)

[Link]
un(
ID:
058/
14)

4.I
bsar
ashi
do(
ID:
070/
14)

Vi
sionSt
atement
:

Tobecomeoneoft
heleadi
ngcommer ci
alpoul
tr
yfar
m andeggpr
oduct
ionbr
andsnot
j
usti
nEthi
opi
abutal
soontheglobal
stage.

Mi
ssi
onSt
atement
:

Toseeourchi
ckensandeggssoldinallar
easofEt
hiopi
aandexpor
tedt
oot
hercount
ri
es,
whi
lepr
omot i
ngsust
ainabl
e,et
hical
,andprof
it
abl
epoult
ryf
arming.

Cor
eSer
vices:

 Sal
eofl
i
vechi
ckens(
broi
l
ersandol
dlay
ers)

 Sal
eofpoul
tr
yfeeds

 Eggsal
es(
whol
esal
eandr
etai
l
)

 Fr
ozenchi
ckenpr
ocessi
ngandsal
e

6|
Page
Busi
nessSt
ruct
ure:

 Chi
efOper
ati
ngOf
fi
cer

 Gener
alFar
m Manager

 HR&Admi
nManager

 Account
ant
/Cashi
er

 Sal
es&Mar
ket
ingExecut
ive

 Fi
eldEmpl
oyees

 Fr
ontDeskOf
fi
cer

Tar
getMar
ket
:

 Househol
ds

 I
ndi
vi
dual
s

 Hot
elsandRest
aur
ant
s

 FastFoodEat
eri
es

 Agr
icul
tur
alPr
oduceMer
chant
s

Compet
it
iveAdv
ant
ages:

 St
rat
egi
clocat
ionandst
rongdi
str
ibut
ionnet
wor
k

 Par
tner
shi
pswi
thf
eedandmedi
cat
ionsuppl
i
ers

 Useofmoder
npoul
tr
yequi
pmentandpr
act
ices

 Dedi
cat
edandski
l
ledwor
kfor
ce

 Focusonqual
i
tyandcust
omersat
isf
act
ion

Mar
ket
ingSt
rat
egy
:

 Di
rectmar
ket
ingandbr
ochur
es

 Di
git
aladv
ert
isi
ngandsoci
almedi
apr
omot
ion

 Par
ti
cipat
ioni
nexposandagr
icul
tur
alf
air
s

7|
Page
  Communi
ty-
basedr
adi
o,TV,
andnewspaperads

 Vehi
clebr
andi
ngandpr
omot
ional
uni
for
ms

St
art
upCapi
talEst
imat
e:

ETB2,
453,372,
cov
eri
ngl
and,
const
ruct
ion,
equi
pment
,st
ock,
andoper
ati
onsf
ort
hef
ir
st
3months.

Fi
nanci
alSt
rat
egy
:

Sal
esofl
i
vechi
ckensandeggs

Poul
tr
yfeedpr
oduct
ion

Speci
alt
yandhat
chi
ngeggs

8|
Page
CHAPTERTWO

[Link]
NESSSTRUCTURE
Fourmember
sPoul
tr
yFarmisapri
vat
elyownedandmanagedcommer
cialpoul
tr
yfar
ms
andeggpr
oduct
ion busi
ness t
hati
ntend st
art
ing smal
l
,buthope t
ogr
ow bi
gin
or
der t
o compet
efav
orabl
y wi
th l
eadi
ng commer
cial poul
tr
y f
arms and egg
pr
oduct
ioncompani
esi
ntheagr
icul
tur
alsect
or.
Att
hef
ourmember
s Poul
tr
y Far
m,we wi
l
lensur
ethatwe hi
re peopl
ethatar
e
qual
i
fied,har
dwor
king,cr
eat
ingandar
ereadyt
owor
ktohel
pusbui
l
dapr
osper
ous
busi
nesst
hatwi
l
lbenef
ital
lthest
akehol
der
s(t
heowner
s,wor
kfor
ce,
andcust
omer
s).
Asamat
teroff
act
,pr
ofi
t-
shar
ingar
rangementwi
l
lbemadeav
ail
abl
etoal
lourseni
or
managementst
affandi
twi
l
lbebasedont
hei
rper
for
mancef
oraper
iodoff
ivey
ear
sor
mor
easagr
eedbyt
heboar
doft
rust
eesoft
hecompany
.Inv
iewoft
heabov
e,wehav
e
deci
dedt
ohi
requal
i
fiedandcompet
enthandst
ooccupyt
hef
oll
owi
ngposi
ti
ons;
 Chi
efOper
ati
ngOf
fi
cer

 Gener
alFar
m Manager

 HumanResour
cesandAdmi
nManager

 Account
ant/Cashi
er

 Sal
esandMar
ket
ingExecut
ive

 Fi
eldEmpl
oyees

 Fr
ontDeskOf
fi
cer

2.
[Link]
Thet
argetmar
ketoft
hosewhoar
etheendconsumerofcommer
cialpoul
tr
yfar
m
pr
oduceandal
sot
hosewhobenef
it
sfr
om t
hebusi
nessv
aluechai
noft
hepoul
tr
yfar
ming
andeggpr
oduct
ioni
ndust
ryi
sal
lencompassi
[Link]
eryhousehol
dconsumespr
oduce

9|
Page
f
rom commer
cialpoul
tr
yfar
msbei
tchi
[Link]
so,al
mostal
lhot
elsandf
ast
r
est
aur
ant
ssel
lchi
ckenandeggs.I
nessenceacommer
cialpoul
tr
yfar
mershoul
dbe
abl
etosel
lhi
sorherchi
ckenandeggst
oasmanypeopl
easpossi
ble.

Bel
owi
sal
i
stoft
hepeopl
eandbusi
nesst
hatwewi
l
lmar
ketourchi
ckensand
eggst
o;

 Househol
ds

 I
ndi
vi
dual
s

 Hot
els

 Rest
aur
ant
s

 Fastf
oodeat
eri
es

 Agr
icul
tur
emer
chant
s

10|
Page
[Link]
TIVEADVANTAGE
Fourmember
sPoul
tr
yfar
misf
ull
yawar
ethatt
her
ear
ecompet
it
ionswheni
tcomes
t
osel
l
ingcommer
cialf
arm pr
oduceal
lov
ert
hewor
ld,whi
chi
swhywedeci
dedt
ocar
ry
outt
hroughmar
ketr
esear
chsoast
oknow how t
otakeadv
ant
ageoft
heav
ail
abl
e
mar
ketEt
hiopi
a andi
not
herpar
ts oft
he wor
[Link] hav
e been abl
eto hi
ghl
i
ght
some f
act
orst
hatwi
l
lgi
ve uscompet
it
iveadv
ant
agei
nthemar
ket
place;someoft
he
f
act
orsar
eef
fect
iveandr
eli
abl
epoul
tr
yfar
mingandeggpr
oduct
ionpr
ocessest
hatcan
hel
pussel
lourpr
oduceatcompet
it
ivepr
ices,goodnet
wor
kandexcel
l
entr
elat
ionshi
p
management
.
Anot
hercompet
it
iveadv
ant
aget
hatwear
ebr
ingi
ngt
othei
ndust
ryi
sthef
actt
hat
wehav
eheal
thyr
elat
ionshi
pswi
thl
oadsofmaj
orpl
ayer
s(agr
icul
tur
emer
chant
s)i
nthe
i
ndust
ry,bot
hsuppl
i
ersofpoul
tr
yfeedsandmedi
cat
ionsandbuy
ersofchi
ckensand
eggs.

2.
[Link]
nessi
dea
Whati
sabusi
nessi
dea?
 Al
lbusi
nesses,r
egar
dlessoft
hei
rsi
zeori
ndust
ry,spr
ingf
rom abasi
cbusi
ness
i
deat
hatser
vesast
hev
ital
cor
eoft
hecompany
'sexi
stence.
 Abusi
nessi
deanotonl
yrepr
esent
sthef
ir
stspar
kofcr
eat
ivi
tybuti
sal
sot
hev
ery
f
oundat
iononwhi
cht
heent
ir
ecor
por
atest
ruct
urebui
l
ds.
 Thei
deai
s,sot
ospeak,
thecor
eoft
hecompany
.
 Whenwet
alkaboutabusi
nessi
dea,
we'
rer
efer
ri
ngt
othecor
econcept
ualmi
ndset
t
hatf
ormst
hebasi
sofy
ourpr
oductorser
vice.
Bui
l
dabudget
 Makesur
eyouconsi
deral
lpot
ent
ial
cost
swhencr
eat
ingy
ourbusi
nessbudget
.
 Ther
ear
eal
otofr
esour
cest
hatcanhel
pyoudot
hingsf
orf
reeoratar
educedcost
,
l
i
kewebsi
tebui
l
dingorpr
oductpagedesi
gnar
efol
l
ow:
-
 Pr
oductpr
oduct
ion/
manuf
act
uri
ng
 St
oreorof
fi
cer
ent
al

11|
Page
  St
aff
 Pr
omot
ional
mat
eri
als
 St
orageorpr
oduct
ionspacer
ent
al
 I
nter
iordesi
gn
Way
stogener
atebusi
nessi
deas
 Askf
ami
l
yandf
ri
ends.
 Consi
derpr
obl
emsi
nyourev
ery
dayl
i
fe-t
hensol
vet
hem!
 Bui
l
dony
ourhobbi
es.
 Consi
deri
fther
ear
etasksy
oucoul
dmakeeasi
er.
 Bui
l
donexi
sti
ngpr
oduct
sorser
vices.
Fi
ndi
nvest
orsi
fnecessar
y
 Thebusi
nessi
deacr
eat
esar
easont
oinv
estandi
tal
socr
eat
essal
esandpr
ofi
t.
 Wi
thsal
esandpr
ofi
tscomet
hescopet
oinv
esti
nmor
epr
oduct
sandser
vices,
enabl
i
ngt
hebusi
nesst
ogr
ow.
 I
nvest
orscanbeagr
eatr
esour
cef
orget
ti
nganewbusi
nessf
inanci
all
yest
abl
i
shed.
Howev
er,
theycanal
someansacr
if
ici
ngsomecr
eat
ivecont
rol
.

12|
Page
 [Link]
NESSI
DEASSELECTEDASTHEFOLLOWI
NGI
NTHETABLE.

No Busi
nessi
dea Raw Deman Human Technol
ogy Compot
ator Tot
al
mat
e d=+5 power
= =+5 =-
5 =
r
ial
= +5
+5

1 f
ati
ngofGoat 4 4 4 3 2 13

2 Woodandmet
alwor
k 4 4 3 3 4 10

3 Openphot
ocopyhouse 3 3 4 3 2 11

4 BeePr
oduct
ion 4 4 2 3 3 10

5 Veget
abl
efar
ming 2 2 3 4 2 9

6 Poul
tr
yfar
m ent
erpr
ise 2 2 4 3 3 8

7 Wor
kofbar
ber 1 2 1 4 1 7

8 Fat
ingbul
l 2 2 2 3 3 6

9 BeefCat
tl
epr
oduct
ion 1 2 2 3 3 5

10 Houseofj
uiceopeni
ng 1 2 1 2 2 4

13|
Page
 [Link]
croscr
eeni
ngofBusi
nessi
dea

 Thr
ee(
3)Busi
nessi
deasSel
ect
edast
hef
oll
owi
ngi
nthet
abl
efr
om 10.

N Busi
nessi
dea Raw Deman Human Technol
ogy Compot
ator Tot
al
o mat
er d=+5 power
= =+5 =-
5 =
i
al=+5 +5

1 BeefCat
tl
epr
oduct
ion 4 4 4 3 2 13

2 Woodandmet
alwor
k 4 4 3 3 4 10

3 Poul
tr
yfar
m ent
erpr
ise 3 3 4 3 2 11

[Link]
nessI
deasSel
ect
edAst
heFol
lowi
ngI
nTheTabl
eFr
om 3

N Busi
nessi
dea Raw Deman Human Technol
ogy Compot
ator Tot
al
o mat
er d=+5 power
= =+5 =-
5 =
i
al=+5 +5

1 Poul
tr
yfar
m ent
erpr
ise 4 4 4 3 2 13

[Link]
tr
yfar
m ent
erpr
ise
 Tur
nyourPoul
tr
yfar
m ent
erpr
iseaddi
cti
on i
nto somet
hing al
i
ttl
emor
edev
elop
i
ncome.
 St
art
ingashopf
rom scr
atchr
equi
resmor
epl
anni
ngandwor
kbuti
tal
somaxi
mizes
y
ourear
ningpot
ent
ial
int
hef
utur
e.
Poul
tr
yfar
m ent
erpr
isei
sthebestbusi
nessi
deasel
ect
ed

14|
Page
 CHAPTERTHREE

3.
[Link]
NGSTRATEGY
Wehav
edi
scov
ered t
hatt
her
eason whysomecommer
cialpoul
tr
yfar
msand egg
pr
oduct
ioncompani
es har
dly make good pr
ofi
tsi
sthei
rinabi
l
ityt
o sel
lof
fthei
r
chi
ckensandeggsasatwhendue.
Oursal
esandmar
ket
ingt
eam wi
l
lber
ecr
uit
edbasedont
hei
rvastexper
iencei
nthe
poul
tr
yfar
mingandeggpr
oduct
ioni
ndust
ryandt
heywi
l
lbet
rai
nedonar
egul
arbasi
sso
ast
o bewel
lequi
ppedt
o meett
hei
rtar
get
sandt
heov
eral
lbusi
nessgoaloff
our
member
sPoul
tr
yfar
[Link]
eper
fect
edoursal
eandmar
ket
ingst
rat
egi
esf
ir
stby
net
wor
kingwi
thagr
icul
tur
emer
chant
sandbusi
nessest
hatr
elyondai
l
ysuppl
yofchi
cken
andeggsf
rom t
hepoul
tr
yfar
msandeggpr
oduct
ioni
ndust
ryt
hatar
eli
kel
ytobecomeour
cust
omer
s.
I
nsummar
y,t
hef
ourmember
sPoul
tr
yFar
mswi
l
ladoptt
hef
oll
owi
ngst
rat
egi
esi
n
mar
ket
ingourcommer
cial
far
m pr
oduce;
I
ntr
oduceourbusi
nessbysendi
ng i
ntr
oduct
oryl
ett
ersal
ongsi
deourbr
ochur
e
t
o st
akehol
der
sint
heagr
icul
tur
eindust
ry,househol
ds,hot
elsandr
est
aur
ant
sand
agr
icul
tur
epr
oducemer
chant
s.
 Adv
ert
iseourbusi
nessi
nagr
icul
tur
eandf
oodr
elat
edmagazi
nesandwebsi
tes.

 Li
stourcommer
cial
poul
tr
yfar
msandeggpr
oduct
ionbusi
nessonadv
ert
isement
s.

 At
tendr
elat
edagr
icul
tur
eandf
oodexpos,
semi
nar
s,andbusi
nessf
air
s.

 Lev
erageont
hei
nter
nett
opr
omot
eourbusi
ness.

 Engagei
ndi
rectmar
ket
ing.

15|
Page
3.
[Link]
CINGSTRATEGY

Someoft
hef
act
orst
hatwi
l
lhel
pussel
lourf
arm pr
oduceatt
her
ightpr
icet
hatwi
l
l
guar
ant
eet
hatwemakepr
ofi
tsI
sdependentonourst
rat
egy
,whi
l
esomeoft
hef
act
ors
ar
ebey
ondourcont
rol
.Forexampl
e,i
fthecl
i
mat
iccondi
ti
oni
sunf
avor
abl
eandi
fther
eis
nat
uraldi
sast
eri
nthel
ocat
ionwher
ewehav
eourcommer
cialpoul
tr
yfar
m,t
heni
twi
l
l
di
rect
lyaf
fectt
hepr
icesofourchi
ckenandeggs.
Al
so,i
nor
derf
orus t
ogett
her
ightpr
ici
ngf
orourchi
ckenandeggs,weensur
ethatwe
chooseagoodl
ocat
ionf
orcommer
cialpoul
tr
yfar
m,chooseagoodbr
eedt
hatwi
l
l
guar
ant
eebount
if
ulhar
vest
,cutt
hecostofr
unni
ng ourpoul
tr
yfar
m t
othebar
est
mi
nimum andoft
ryasmuchaspossi
blet
o at
tr
actbuy
erst
o ourpoul
tr
yfar
m as
agai
nstt
aki
ngoureggsandchi
ckenst
othemar
kett
osear
chf
orbuy
ers;wi
tht
his,we
woul
dhav
esuccessf
ull
yel
i
minat
ethecostoft
ranspor
ti
ngt
hegoodst
othemar
ket
.

3.
[Link]
ONS
Thepay
mentpol
i
cyadopt
edbysev
enmember
sPoul
tr
yFar
m,i
sal
lincl
usi
vebecausewe
ar
equi
teawar
ethatdi
ff
erentcust
omer
spr
eferdi
ff
erentpay
mentopt
ionsasi
tsui
tst
hem.
Her
ear
ethepay
ment
sopt
ionswi
l
lmakeav
ail
abl
etohercl
i
ent
s;
 Pay
mentv
iabankt
ransf
er

 Pay
mentwi
thcash

 Pay
mentv
iaonl
i
nebankt
ransf
er

 Pay
mentv
iacheck

 Pay
mentv
iabankdr
aft

16|
Page
 CHAPTERFOUR

4.
[Link]
CITYANDADVERTI
SINGSTRATEGY
Wei
ntendgr
owi
ngourbusi
nesswhi
chi
swhywehav
eper
fect
edpl
anst
obui
l
dourbr
and
v
iaev
eryav
ail
abl
[Link] t
hati
tisi
mpor
tantt
ocr
eat
est
rat
egi
est
hatwi
l
l
hel
pusboostourbr
andawar
enessandt
ocr
eat
eacor
por
atei
dent
it
yforourcommer
cial
poul
tr
yfar
m andeggpr
oduct
ion busi
[Link]
ow ar
ethe pl
atf
ormswe wi
l
llev
erage
on t
o boostourcommer
cialpoul
tr
yfar
m andpr
oduct
ionbr
andandt
opr
omot
eand
adv
ert
iseourbusi
ness;
 Pl
aceadv
ert
soncommuni
tybasednewspaper
s,r
adi
ost
ati
onsand
TVst
ati
ons.
 Encour
aget
heuseofwor
dofmout
hpubl
i
cit
yfr
om ourl
oyal
cust
omer
s.
 Lev
erageont
hei
nter
netandsoci
almedi
apl
atf
ormsl
i
ke;YouTube,I
nst
agr
am,
Facebook,
Twi
tt
er,
Snapchat
,Googl
eandot
herpl
atf
ormst
opr
omot
eourbusi
ness.
 Ensur
ethatourweposi
ti
onourbanner
sandbi
l
lboar
dsi
ngoodposi
ti
onsal
l
ar
oundEt
hiopi
a.
 Di
str
ibut
eourf
li
ersandhandbi
l
lsi
ntar
getar
easi
nandar
oundour
nei
ghbor
hood.

 Cont
act cor
por
ate or
gani
zat
ions, househol
ds, l
andl
ord associ
ati
ons and
school
sbycal
l
ingt
hem upandi
nfor
mingt
hem ofMay
ber
ryPoul
tr
yFar
m andt
he
poul
tr
ypr
oducewesel
l
.
 Br
andal
lourof
fi
cialcar
sandt
rucksandensur
ethatal
lourst
affmember
sand
managementst
affwear
sourbr
andedshi
rtorcapatr
egul
ari
nter
val
s.

17|
Page
Tabl
[Link]
stofEqui
pment

S/
N Equi
pment Descr
ipt
ion/uses
1 Gener
ator Thi
sisust
osuppl
yel
ect
ri
ci
tyt
othepoul
tr
y
houseaswel
last
okeept
hepoul
tr
yhouse
gadgetr
unni
ng
2 Feeder
s Theyar
edev
iceusedt
ofeedt
hebi
rds,
some
of
3 Li
ght
ing Bul
bsandr
echar
geabl
eforl
i
ght
whi
char
emadef
rom pl
ast
icormet
ers.
4 Dr
i
gan
dk
g r
et
s Thi
sar
edev
iceusef
orhol
ding wat
erf
or
t
hebi
rdst
odr
ink.
5 Wast
ebi
n Thi
sisusedt
otr
ashwast
eint
hepoul
tr
y
6 Tabl
e/chai
r f
a
Tr
hm t
e abl
e and chai
r ar
e f
or sal
es
r
epr
esent
ati
ve
7 Shov
el Wi
l
lbeusedt
ocl
eanupt
hepoul
tr
yhouse
8 Nosemax Th
ani
sw
dc i
l
usl
t
obeu
mersepr
otectandcl
eart
hebr
eat
h
of
9 Gl
oves Wi
l
lbe used t
o pr
otect t
he st
aff whi
l
e
wo
st
ar
fk
fi
ng
whencl
eani
ngt
hepoul
tr
yhouse

int
hef
arm
Tabl
[Link]
e-oper
ati
ngAct
ivi
ti
es

Pr
e-Oper
ati
ngAct
ivi
ti
es Cost of
Landacqui
sit
ion est
imat
ion
Landpr
epar
ati
on/
Bui
l
ding 700,
000ETB
El
ect
ri
cal
/Pl
umbi
ng 15,
000ETB
Pur
chaseofequi
pment 360,
000ETB
Pr
epar
ingofbr
oodi
ngr
oom 10,
000ETB
Busi
nessr
egi
str
ati
on/
local
govt
ax 30,
000ETB

18|
Page
Tabl
[Link]
ngSt
ock

Va
St
oc
cc
ki
n
/a
I
tt
i
eon
m 1
Q2
u0
ant
it
y 1
U2
ni
tCost(
N) 1
T0
o0
t
a0
l0
ETB
Cl
eani
ngmat
eri
als 12 100 300
Nosemask 20 200 600
Tot
al 10900
Tabl
[Link]
redSt
art
upCapi
tal
Est
imat
e

P
I
Tr
e
E-oper
MS ati
ngExpenses 1
A,
115
MOU,
00
N0
T
Openi
ngSt
ock 27,
900.
00
Tot
alOper
ati
ngExpenses-
3mont
hs 1,
310472
Tot
alSt
art
upCapi
tal
Est
imat
ed 2,
453,
372

4.
[Link]
NANCI
ALPROJECTI
ON
Sev
enmember
s Poul
tr
y Far
m i
sint
he poul
tr
yfar
m and egg pr
oduct
ion l
i
ne of
busi
nessf
ort
hepur
poseofmaxi
mizi
ngpr
ofi
[Link],
wehav
edeci
dedt
oexpl
oreal
lthe
av
ail
abl
eoppor
tuni
ti
eswi
thi
nthei
ndust
ryt
oachi
eveourcor
por
ategoal
sandobj
ect
ives.

Bel
owar
ethesour
ceswei
ntendexpl
ori
ngt
ogener
atei
ncomef
ort
hePoul
tr
yFar
m;

 Rai
sing,
processi
ngandmar
ket
ingchi
ckensonacommer
cial
lev
el

 Mar
ket
ingoureggpr
oduce

 Hat
chi
ngeggs

 Speci
alt
yeggs

 Mar
ket
ingpoul
tr
yfeeds
19|
Page