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Business Model

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0% found this document useful (0 votes)
15 views7 pages

Business Model

Uploaded by

rimshamaqsood111
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Business model

What people looking online and ready to pay for it?


. Mainly photographers and makeup artist (vendors reviews and bookings). Because they
can easily travel to the client destinations anywhere. Also the big website like wedmegood
or wedding bazaar are also highlighting these vendors in their services . Only the rich class
people or the people doing destination weddings search and book wedding venues online.
. Outfits and items discovery for groom and brides. They grab the ideas from social media
and find the similar items in market.
. Wedding planning digital tools like checklist and budgeting (not all but todays modern
couple want a seamless personalised planning digitally)
. Wedding content (social media- everyone wants to make the content/edits of their
wedding similar to influencers or whats trending on social media)
. Wedding E-Invites(mostly available free of cost but many people pay for it)

Introduction
At WedWithUs, we make wedding planning seamless, and uniquely yours. Whether it’s finding
trusted photographers,or using our digital planning tools, we’re here to ensure your dream
wedding comes to life. We help you to explore ideas, discover curated vendors, and stay
organised —that’s why we will designed planning tools to fit modern needs, offering everything
you need at your fingertips.

What we offer-
5
1. Get the best Photographers,Makeup Artist directly to you
- Find, review, and book the best photographers and makeup artists through our platform.
4
Detailed profiles with reviews and ratings to ensure you choose trusted vendors.
How we will provide-Receive requirements , send them the best vendors options , Finalise and
3
book
Earnings- Paid promotion’s, Vendor marketing or commission (if any sales happen)
2
2. Outfit Discovery for Bride and Groom
- Explore a vast collection of outfit ideas for the bride and groom. From bridal boutiques to top
designers, get inspired by the latest trends and timeless classics.
1
How we will provide- Recieve requirements- Recommend and Send them the list of needed
outfits,
Earning source- sponsorship from brands , referred commissions for referring them to bride/
groom, affiliate marketing commission through affiliate links from websites.

. Personalised Wedding Planning Tools (Checklist & Budgeting):


- Our comprehensive, easy-to-use wedding checklists and budgeting tools keep you on track
with tasks, expenses, and deadlines. Customizable and stress-free planning.
How we will provide- Recieve requirements(mainly through lead generation of instagram ads
and providing the google forms with required detials)— Craft the best checklist and planner
according to their needs, Send them the copy (1-2pages), Recieve payment, Send them the plan.
Earning source- Selling personalised checklist directly to the bride/groom and a general
checklist on e-commerce wesbite like amazon and etsy, vendors commision if they purchase
something from our suggestions and sponsor ads to feature them on checklist.

. Wedding Content Creation(optional)


- Capture your special day through professional visuals and videos tailored for social media
and keepsakes. Showcase your love story and share moments with family and friends.
How we will provide -Recieve the clips/videos- Edit- Post/Send
Earning Sources - Direct fees from couples, Collaboration with vendors

4 . Wedding E-Invites (Digital Invitations and Videos)(optional)


- Custom digital invitations that reflect your love story. Choose from beautifully designed
templates or opt for a personalized video invitation.
How we will provide -Recieve requirements(lead generation ads)- Send them the template,
finalise and send.

About Us
At WedWithUs, we transform your vision into beautiful beginnings. We believe that every
wedding is a unique story deserving of a personal touch. Our mission is to create unforgettable
moments that reflect your distinct style and love.
From the initial spark to the final magical touch, we’re here to ensure every detail of your special
day is crafted with care and creativity.
We blend innovative digital tools, handpicked vendor collaborations, and personalized wedding
We blend innovative digital tools, handpicked vendor collaborations, and personalized wedding
content to create moments that last a lifetime. From stunning digital invitations to social-media-
ready content, we help you design a wedding that’s uniquely yours without the stress.
Whether you’re searching for the perfect photographer, makeup artist, or need a streamlined
checklist to keep your planning on track, we’re here to assist you every step of the way. With
WedWithUs, your wedding day is as special as the love story that inspired it.

Our Vision:

To empower couples with tools, ideas, and services that bring their dream weddings to life
effortlessly and memorably.

Our Values:

• Creativity: Celebrating individuality through custom designs and content.


• Convenience: Making wedding planning stress-free with easy-to-use tools and trusted
vendors.
• Collaboration: Connecting couples with vendors that fit their style, needs, and budget.
• Memorability: Ensuring your wedding reflects your love story through personalized
touches.

Why Choose WedWithUs?

• Affordable and tailored Solutions: We offer services that fit your needs, from
personalised planning to vendor bookings.
• Simplified Planning: Stay on top of your planning with our easy-to-use tools.
• Top-Rated Vendors: Work with professionals who are experienced and trusted in the
wedding industry.
• Customer-Centric: We prioritize your vision and are committed to delivering
exceptional service every time.
Revenue Model

. Affiliate Marketing
- Earn commissions by recommending wedding-related brands such as fashion, jewelry, or
decor. Affiliate links can be integrated into wedding checklists, blogs, or vendor pages. Once a
social media is purely setup we will market the affiliate links of products from ShareASale( Has
various wedding-related merchants), CJ Affiliate and Amazon Associates on our page and earn
the affiliate commission on each product like outfits, jewellery etc.

. Sponsored Vendor & Paid Promotion


- Offers vendors option to promote their services through paid placements, featured listings, or
social media ads. This creates targeted exposure for them while generating revenue for you.
- Paid promotions can also include Instagram stories, reels, and posts, highlighting vendors’
work to a highly engaged audience.

4. Selling Wedding Checklists


- Sell premium wedding checklists and budgeting tools as downloadable products on e-
commerce websites like amazon fba and etsy at affordable rates and selling the personalised
checklist directly on social media with more moeny. While basic versions can be free, offer
advanced versions with more features (like vendor contacts, personalized budgets, or timelines)
for a fee.
- The checklist will be presented as an all-in-one planning solution, providing value beyond
what's freely available by including **exclusive vendor discounts** or curated advice.

5. Wedding Content Creation Services( optional)


- Offer content creation packages for both couples and vendors, including professional
photography, videography, and social media content. These packages could also include the
creation of personalized reels or videos for sharing on Instagram or YouTube.

6. Sponsored Ads & Collaborations


- Generate revenue through sponsored content on your website, or social media. Brands or
wedding-related companies can promote their services to your audience via paid
advertisements.
- Brand Collaborations with jewelry, fashion, or decor companies can also generate income
- Brand Collaborations with jewelry, fashion, or decor companies can also generate income
through joint campaigns, giveaways, or product placements.

. Vendor Commissions
- Charge a commission from vendors (photographers, makeup artists, etc.) for each booking
made through our platform. Vendors also have the option for **premium listings** for better
visibility

Marketing Model

1. SEO
- Implement strong SEO strategies to rank high on Google for queries like "best wedding
vendors," and "wedding invites." This will drive organic traffic from couples searching for these
services.
Get the required keywords to rank on website and write blog post 2 times a week to make
websites active. The excell sheet contains around 80 keywords to write the blog post for every
week. It will take 3-4 years for a good SEO growth with consistency.

2. Instagram & Pinterest


- Showcase content that is visually stunning, such as wedding inspiration, vendor work, and
real weddings. Use Instagram stories and reels for behind-the-scenes looks, outfit discoveries,
and vendor collaborations.
Strategy- Make diffrent kinds of reels(info/ideas, entertainment, emotional, service promotions,
products promotions). It will take mainly 2-3 months or less to see growth on instagram with
consistency and engagement. Strict with the instagram algorithm for more growth.
- Pinterest can be leveraged for creating mood boards for wedding themes, vendor highlights,
and outfit inspirations for the bride and groom.

. Paid Ads (Meta ads for leads)


- Run targeted ad campaigns across Instagram, Facebook, and Pinterest to reach couples in
their wedding planning phase. Use geo-targeting and behavioral data to show relevant ads based
on user interests and location.
Spend atleast 5k-10k on ads on diffrent objectives like profile visites, To do list leads, couple
leads for wedding planning(once become expert)

. Facebook
- Build a community around wedding planning by creating value-driven content in Facebook
groups. Share checklist tips, budgeting advice, and vendor deals. Run ads to promote your
wedding services and products.

. Influencer Collaborations
- Partner with wedding, lifestyle, and fashion influencers to create content around wedding
tools, digital invites, and vendor recommendations. Their reach can drive more traffic to your
platform.

Comprehensive Approach

The new model centers around the exact behaviors and needs you've identified:
- Photographers and Makeup Artists- Target their services as primary vendors for discovery and
booking.
- Outfit Discovery- Curate content to help couples get inspired.
- Digital Tools-Offer unique and personalized solutions that are useful and easy to implement.
- Content Creation-Provide high-quality, shareable content for social media-savvy couples.

Our USP
1. Holistic Approach
- Unlike traditional wedding planning services that focus on event coordination, this model
combines various services—content creation, digital invites, vendor recommendations, and
planning tools—into one cohesive platform. This holistic approach caters to the diverse needs of
modern couples, providing everything they need in one place.

2. Emphasis on Digital Solutions


- By offering digital tools like checklists, e-invites, and social media content, the model aligns
with the preferences of tech-savvy couples. This modern twist enhances convenience and
streamlines the planning process, catering to the growing demand for digital solutions in the
wedding industry.
3. Affordable Vendor Booking
- The model prioritizes affordability and accessibility by curating a list of budget-friendly
vendors. This unique focus allows couples to find quality services without breaking the bank,
which is particularly appealing in today’s economy.

4. Vendor Partnerships and Affiliate Marketing


- Establishing partnerships with vendors allows for a symbiotic relationship where both parties
benefit. The affiliate marketing aspect diversifies income streams, making it a financially
sustainable model that supports both the business and its vendors.

5. Content Creation Focus


- By integrating wedding content creation into the model, it provides couples with the
opportunity to capture and share their unique love stories. This service not only enhances the
couple's experience but also offers potential for viral marketing through shared content, setting
it apart from conventional planning services.

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