Date: 13th January 2022
First session:
Q) What does innovation mean to you?
A) From what I learnt while doing, Innovation is all about finding creative and profitable
solution(s) to an already existing problem one can cash upon which is extracted from the
original work of the person, team or organization working.
Q) What do I expect from this course?
A) How to keep every influential person or working person right from CEO of the company to
the regular employee keep up with the company's goals in conceptualizing new product ideas
or approach the existing ideas in creative ways. Also, there is a need to build a collaborative
working environment where ideas can be captured in all levels of employment.
I expect to learn the above process in this course.
Q) What do you understand by the video? [Link]
A) There are unseen problems and those when questioned for solution give rise to a product or
idea that makes the present one old and the new one a new normal.
Intent of Inter-Disciplinary Design and Entrepreneurship Oriented Engineering Education:
(Novel and Relevant) Product Design + (Viable and Sustainable) Value Creation + (Practical and
Economical) Engineering = Innovation
Q) What do these words mean to you?
A) Discovery, Invention, Innovation, Intellectual Property, Patent, Idea, Prototype
At the end of the course, students will have a familiarity with:
Topics in strategic innovation management
Innovation processes and structures
Some tools to aid in innovative thinking and design
Skills to identify, evaluate, and resolve a variety of issues relating to poor innovative
performance in large firms as well as entrepreneurial firms
Session & Assessment Plan
Class Exercises / Quizzes (7 – 10) - (20%)
Case-study & Group Assignments 2/3 - (40%)
In – time submissions, in – class assignments etc. (0 – 10%)
End – Semester (30 – 40%)
Module 1 – New Innovations
Exploring the Innovation space
Different kinds of Innovation
o Product, Process, Technology, Marketing
o Incremental innovation vs Rapid Innovation – Product Innovation
Module 2 – Managing Innovation
Organization Structure (R&D) for exploiting innovation
Module 3 – Exploiting Innovation
Protecting Innovation and IPRs: Managing IPs
Business Model related to the Ip – Managing value – chain and not just the product
Module 4 – Renewal Phase
How Innovation is used to renew the Company strategy and presence in Industry
Blue Ocean Strategy
Open Innovation Model
Rules of Engagement
Course engagement includes individual and group participation
o On time Attendance
o Keep your mic muted unless you want to talk; Use the Chat – box for raising
questions, if not able to Unmute
Reading Assignment
o Some articles for reading will be given – to be read before the class
o Subsequent class, the articles will be discussed, active participation will be
expected
Some students may be read up and lead the discussion in class
Course Primarily (70%) through discussions and analysing in groups
Group Formation – for Case – study
Approximately 2 – 4 people in each group - to be finalized by Session – 3 (END January)
Can start forming groups – share group details in a form to be created in Ms Teams
Text Books:
Joe Tidd and John Bessant (2009), Managing Innovations, Integrating Technological,
Market and Organizational Change, Wiley
Paul Trott (2011), Innovation Management and New Product Development, 5/E,
Pearson
Burgelman R. Christensen C., Maidique M, Wheelwright S. 2007, Strategic Management
of Technology and Innovation. Mc Graw Hill.
