A bag where you can fit your world
About Us
At संसार, we aimed to carve out a niche in the Indian
market that no one else occupies, by designing handbags
and totes that find the perfect balance between fashion
and function. Each bag we craft is carefully made for daily
use, merging toughness, comfort, and classic style. Made
of high-quality materials, our bags are built to withstand
the test of time and give your daily style a lift. We believe
in quality, versatility, and practicality, values sewn into
each stitch. Not just accessories, our bags are reliable
companions, prepared to accompany you through work,
travel, and life's journeys in between. Wherever you go,
bring your world with you. Bring your संसार.
What do we aim to solve?
The problem of functionality and aesthetics - Other competitors either sell style or functionality BUT
NEVER BOTH. We as a brand aim to solve this problem. We provide an ergonomic design without
sacrificing the very aesthetics of the bag
Eg- Almost all tote bags are void from the inside and do not have any pockets for organization of
stuff.
more compartments
Void
The problem of comfort - Large tote bags and handbags usually tend not to address the
shoulder pain issue due to which a lot of back problems develop in the later years of life,
we as a brand provide comfortable straps along with a way to carry the bag like a
backpack so that in case of discomfort it can be solved
thicker straps
thin straps
The problem of durability - Many bags in the indian market are made of cheap
low quality materials, which do not last long, we sell bags made of high quality
materials that are made to last long.
Flimsy Sturdy
colour palette
Thick straps for comfort
A material that
lasts
doesn't scratch
doesn't chip
Quick access pockets
raincover with every
Convertible to a bag
backpack for ease
of carrying
Anti theft build
and full closure
zipper
Features
Fully lined
from inside
Complementary charm
and pouch
Option for
Size variations- personalized
small, med, large customization
Fashion Style
Fashion Style
Market Size
The women’s bags market in India is valued at
about US $2.5 billion (₹20,000 crore). This figure
cr
t: 2 . 5
represents our total market size (TAM). Our focus
is on the Serviceable Available Market (SAM),
ke
ar
rv
c r.
Se
which is around US $900 million (₹7,500 crore). ic e M
a ble bl e
,5 0 0
This market includes urban female students and O b tain a
t: 7
young working women who are looking for
ke
affordable, functional totes. In the short term, we
ar
r.
Se e M
0c
rvic bl
plan to capture about 0.5% of this niche. This e a ble A d dressa
,0 0
would give us a Serviceable Obtainable Market
20
e
t:
(SOM) of approximately ₹2 to ₹2.5 crore (around r k
a
e M
US $250,000 to $300,000) over the next three a b l
s
T otal A d dres
years.
Revenue Model
Stream Description Pricing Range (Indicative)
Direct-to-Consumer (D2C) Full product range exclusively on the official website.
₹2,000 – ₹9500 per bag
Website Sales Highest margins.
Selected SKUs for visibility + volume. Lower margin
E-commerce Sales (Amazon,
than the website. ₹2,500 – ₹5,500
Myntra – Phase 1)
No limited editions and customisation
Sales through fests, exhibitions, college events,
Offline Pop-up Stores & fashion expos. Same as website
Events helps build awareness. pricing
Own Retail Stores (Future Flagship outlets in metro cities once brand
₹3,000 – ₹9,500
Phase) recognition grows.
Additional charms, monogramming, personalized zip Extra ₹300–₹800 per
Customization Charges
designs, pattern, straps etc customization.
Financial Projections
Average Selling Price (ASP): ₹3,500 per bag 25
Range: ₹2,000 – ₹9,500
Phase 1: First 1–3 Years 20
projected revenue (in crs.)
Focus: D2C website, select e-commerce
platforms, offline pop-up stores
15
Projected Sales: ~35,000 bags
Revenue: ~₹12.25 Cr
Phase 2: Year 3 Onwards 10
Expansion: Launch flagship store, scale
collaborations, continue D2C & pop- 5
ups
Projected Sales: ~65,000 bags 0
Y1 Y2 Y3 Y4+
Revenue: ~₹22.75 Cr
years
Marketing Strategy
Instagram Presence
Edits & model shots to highlight bag aesthetics
Stop-motion reels to showcase functionality
Trend-driven reels: “What’s in my bag”, “Style my bag with me”, problem-solving
content
On-Ground Promotions
Pop-up stalls at fests & events for direct engagement and product display
Collaborations
Tie-ups with fashion colleges, institutes & student organizations to boost
visibility
Creative Branding
Mood board–style graphics & reels to build a strong, relatable brand identity
Distribution (B2C)
Sansaar
Website - Full product range sold directly;
builds brand control and customer
loyalty.
E-Commerce - Selective products on
Amazon/Myntra initially to boost
visibility; phased out later as direct sales
grow.
Pop-up Stores - Retail partnerships and
future flagship stores to let customers
experience the bags in person.
Competitor matrix
SANSAAR MIRAGGIO DAILY OBJECTS LINO PERROS LAVIE CAPRESE
PRICE RANGE ₹2000- ₹9500 ₹2000 -₹ 9000 ₹950- ₹4800 ₹2000- ₹5500 ₹800- ₹3000 ₹900- ₹5000
Functionality
Highly functional
Low functionality centered Medium functionality Very low
FUNCTIONALITY Very convenient Low functionality
Low convenience Highly convenient Somewhat convenient functionality
Easy to use
Easy to use
Highly durable Canvas build- decent Mixed- some lasting Mixed- some lasting
Very sturdy Generally sturdy Very sturdy Moderate quality long long
QUALITY
Lasts long Some report chipping High quality Moderate build Some of very bad Some of very bad
No chipping or tear materials quality quality
Sleek, minimalist Classy and
Simple, basic and Somewhat elegant Trendy and quirky Stylish and vibrant
DESIGN APPEAL aesthetic, designer, professional
minimalistic styles, lack refinement designs designs
muted appeal sleek and elegant look
BRAND Mid-high range and Affordable luxury Trendy affordable bags
Basic everyday day Accessible luxury Fashionable everyday
somewhat semi- Premium look at mid- High visibility in the
POSITIONING bag Affordable brand bags
luxury tier pricing market
S
T
Unique blend of functionality + aesthetics
(solves a clear market gap) R
Ergonomic & convertible design (backpack
+ tote)
E
High durability with premium materials and
N
build quality.
G
Value-added features (pockets, raincover,
charms, customization).
T
H
W
→
New brand low awareness and E
trust compared to established players.
A
Higher production costs due to premium
materials + added features. K
Reliance on online channels initially; slower N
offline reach.
Possible challenges in large-scale
E
manufacturing consistency.
S
S
O
Untapped tote/handbag market in
P India (competitors focus on either fashion
P or function, not both).
O Growing Gen Z & millennial demand for
stylish yet practical accessories.
T
Rising preference for D2C brands and
U Instagram-driven fashion purchases.
N Potential for collabs with fashion institutes
I and cultural events for brand buzz.
T Expansion into customization
& personalization
Y trend.
T
Entry of big brands
H (Skybags, Wildcraft, etc.) into
the tote space if they see potential.
R Price competition from cheap imports +
small businesses.
E Market sensitivity to economic shifts (bags
seen as semi-discretionary purchase).
A →
Risk of scaling issues delays in
supply chain or quality control
T
QUESTIONNAIRE
A bag where you can fit your world
by
Team vincitrice
Kirti Chauhan, SRCC
Palak Arora, KNC
