ENGLISH FOR BUSINESS
1
Mr. Tran Tan Hoang Hau – MBA
Faculty of Business Administration
[email protected]
RULES
When Who
Why 5W1H How
What
Where
On time Ask – Ask & Ask?? Self-learning at home
Switch your phone to Don’t talk privately
Do homework
silent mode
GROUP WORK
1. Group assignment
2. Group name:___________________ Register at MOODLE
3. Leader: 1
4. Member: 5-6
Sit Together Discuss
Study Together
COURSE OVERVIEW
The course provides fundamental English vocabulary for the field of commerce,
foundational knowledge of business operations, marketing, production, and the
international business environment. It emphasizes practicing comprehensive reading
skills within contextual frameworks and presenting essential issues in a business
environment. Additionally, students will develop teamwork skills in pairs and
groups, fostering a positive and proactive attitude to better meet the demands of
current learning and future work.
OBJECTIVE
➢ In terms of knowledge:
• Provide students with a general understanding of various fields within commerce.
• Expand students' overall vocabulary and industry-specific terminology.
• Reinforce comprehension skills.
➢ Regarding skills:
• Utilize vocabulary and writing style relevant to commerce.
• Handle fundamental scenarios within a commercial environment.
• Enhance teamwork capabilities.
➢ Self-reliance and responsibility competencies:
• Clearly grasp the practical purpose of applying this course in future specialized subjects.
• Possess self-awareness for self-directed learning to achieve high learning effectiveness.
LEARNING METHODS
Main activities:
- Open-ended questions
- Question and answer
- Specific explanations
- Lecturing
- Presentation
- Group work
For students:
- Self-preparation of lessons, pre-reading materials, self-study of reference materials…
- Independent completion of homework on Moodle or assignments given by the lecturer
(Homework assignment)
- Collaborating with classmates (Classroom collaboration)
- Asking questions (Inquiry-based learning)
REFERENCES
Publishing Titles of books, textbooks, Publishing company,
No. Author
year articles, documents name of journal
Main textbooks
Market Leader-Grammar &
1 Peter Strutt 2010 Pearson
Usage Books, New Edition
Market Leader - Working Across
2 Adrian Pilbeam 2010 Pearson
Cultures, 1st Edition
Reference textbooks
MC/Summertown
1 Paul Dummett 2009 Total Business 3
Publishing
*Other matterial:
http://www.bbc.co.uk/learningenglish
https://www.businessenglishsite.com
https://www.businessenglishpod.com
LEARNING OUTCOMES ASSESSMENT
1. Description of learning outcomes assessment:
Students must fulfill the following tasks:
• Attend a minimum of 80% of classroom sessions.
• Complete all assignments (in-class, at home, and self-study on Moodle) and have their
performance evaluated.
• Participate in assessments as specified by the course.
• Take part in the final course examination.
• Actively organize and engage in self-study hours.
2. Summary of learning outcomes assessment:
• Classroom attendance and teamwork, minitest, quiz,… : 10%
• Moodle assignments, presentations : 10%
• Mid-term test : 20%
• Final test (60min) : 60%
GRADE
➢ Presentation
➢ Assessment of learning activity during lectures
➢ Activities in class
➢ Make a good question
➢ Answer question
SMILE FACE
TOTAL HIGHEST SMILE FACE/STUDENT = 100% MARKS
• One SMILE FACE LESS ONE SMILE FACE WILL DEDUCT 5%
• Double SMILE FACE NONE SMILE FACE = ?? MARKS (DEPEND ON TOTAL
• Triple SMILE FACE HIGHEST SMILE FACE)
REMEMBER RULE
100 – 1 = 0
PLANS OF THE COURSE
• W1 : Course Introduction
• W2 : Unit 1: Present tenses
• W3 : Unit 2: Past tenses + Moodle: Unit 3 (Combining Past and Present)
• W4 : Unit 5: Business Communication Skills
• W5 : Unit 5: Business Communication Skills (cont.) + Moodle: Exercise for Unit 5
• W6 : Unit 6: Overcoming cultural barriers
• W7 : Unit 7: Communicating across cultures
• W8 : Unit 7: Communicating across cultures (cont.)
• W9 : Unit 8: The importance of understanding the local culture + Moodle: Unit 10
• W10 : Mid-term test
• W11 : Unit 8: The importance of understanding the local culture (cont.)
• W12 : REVIEW + Summarize grades and answer questions for students
Unit 1: Present tenses
1. Present simple
2. Present progressive
Text Book 1: Market Leader-Grammar & Usage Books
- Read unit 1
- Remind the forms and usage of present tense
- Read material, look up new vocabulary, take notes, preparing questions
- Do exercises
Unit 2: Past tenses
1. Past simple
2. Past progressive
3. Past perfect simple
4. Past perfect progressive
Text Book 1: Market Leader-Grammar & Usage Books
- Read unit 2
- Distinguishing forms of past tense
- Read material, look up new vocabulary, take notes, preparing questions
- Do exercises
MOODLE Unit 3: Combining Past and Present
1. Present perfect simple
2. Present perfect progressive
Text Book 1: Market Leader-Grammar & Usage Books
- Read unit 3
- Discuss the combination between past and present
- Read material, look up new vocabulary, take notes, preparing questions
- Do exercises
Unit 5: Business Communication Skills
1. Managing a conversation Text Book 1: Market Leader-Grammar &
Usage Books
2. Negotiating
Read Unit 16 and find out:
3. Presenting figure - How to manage a conversion?
- How to introduce, change a topic, follow, and end
4. Presenting information conversation?
5. Presenting visual information - Identify separate stages in negotiation.
- How to presenting figure and information in business
6. Social interaction - Presenting info by using charts, tables, graphs, or
7. Taking part in meetings diagrams
- How to describe a graph in business presentation
8. Telephoning - Learn how to react in social communication
- Learn some regular expressions used in meetings
- Study how to communicate by telephoning
MOODLE Exercise for Unit 5
1. Review unit 5
2. Do exercises
Unit 6: Overcoming cultural barriers
1. Cultural problems
Text Book 2: Market Leader-Working Across Cultures
Read Unit 1 and find out:
❑ The differences between cultural groups.
❑ Difficulties faced when doing business in different cultural
environments
❑ Cultural problems in working internationally
❑ Read the article and discuss scenario questions.
Unit 7: Communicating across cultures
1. Differences in communicating across cultures
2. Various communication styles in different cultures in the world.
Text Book 2: Market Leader-Working Across Cultures
Read Unit 2 and find out:
❑ What personal skills should you prepare if you want to work
successfully in different cultures?
❑ Some examples about the differences in communication styles when
working across cultures.
Unit 8: The importance of understanding the
local culture
1. Understanding expression in culture.
Text Book 2: Market Leader-Working Across Cultures
Read Unit 6 and find out:
❑ What serious problems does company encounter when operating
abroad and failing to understand the local culture?
❑ If company’s products are found to be faulty in Japan, how the
company should react?
MOODLE Unit 10: Doing business in China
1. Present perfect simple
2. Present perfect progressive
Text Book 2: Market Leader-Working Across Cultures
Read Unit 4 and find out:
❑ What are some typical mistakes that a company can make when
entering a foreign market with a business model from its home
market?
❑ Some examples of where a company’s entry into a foreign market
failed and led to withdrawal from the country?
SOME ABBREVIATION IN BUSINESS
HUFLIT: HCMC University of Foreign Languages - Information Technology
FBA: Faculty of Business Administration
B2B: business-to-business IMO: in my opinion
B2C: business-to-consumer KPI: key performance indicator
CEO: chief executive officer PPC: pay-per-click
COO: chief operating officer PR: public relations
CFO: chief financial officer RE: referring to
CMO: chief marketing officer COGS: Cost of goods sold
CRM: customer relationship management CSR: Corporate social responsibility
ETA: estimated time of arrival ASAP: as soon as possible
FIFO: first in, first out FYI: for your information
HR: human resources R&D: Research and development
THANK FOR YOUR ATTENTION
