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Part 2 - Environment Analysis

Prior to beginning work on this assignment, read the Swot Analysis: Discover
New Opportunities to Manage and Eliminate Threats Links to an external
[Link].
Optimal solutions are determined when a researcher has a thorough
understanding of a company and its industry, along with the strengths and
weaknesses that impact its future viability. In the second part of your plan,
perform a SWOT Analysis (Strengths, Weaknesses, Opportunity, and Threats)
on your chosen organization and provide an analysis of these results in light
of the problem or issue under study. Based on your SWOT analysis, explain
how the problem or issue impacts the organization and its competitive
position within the industry.
The complete instructions for Parts 1, 2, 3, and 4 of the Final Paper can be
found in Week 5 Final Paper page.
The Part 2 – Environment Analysis paper

 Must be two to three double-spaced pages in length (not including

title and references pages) and formatted according to APA style as
outlined in the Writing Center’s APA Style Links to an external
[Link].
 Must include a separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
 For further assistance with the formatting and the title page, refer
to APA Formatting for Microsoft Word Links to an external site..
 Must utilize academic voice. See the Academic Voice Links to an
external [Link] for additional guidance.
 Must include an introduction and conclusion paragraph. Your
introduction paragraph needs to end with a clear thesis statement
that indicates the purpose of your paper.
o For assistance on writing Introductions & Conclusions Links
to an external [Link] well as Writing a Thesis
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Statement Links to an external site., refer to the Writing

Center resources.
 Must use at least two scholarly sources in addition to the course
text.
o The Scholarly, Peer Reviewed, and Other Credible
Sources Links to an external [Link] offers additional
guidance on appropriate source types. If you have
questions about whether a specific source is appropriate
for this assignment, please contact your instructor. Your
instructor has the final say about the appropriateness of a
specific source for a particular assignment.
 Must document any information used from sources in APA style as
outlined in the Writing Center’s Citing Within Your Paper Links to an
external [Link].
 Must include a separate references page that is formatted
according to APA style as outlined in the Writing Center. See
the Formatting Your References List Links to an external
[Link] in the Writing Center for specifications.

MGT490 Week 2 Assignment

Xxxxx

University of Arizona Global Campus

MGT 490 Strategic Human Resources Planning

Bobbie Pippin

January 16, 2023

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Environment Analysis

Environmental analysis is a vital tool for businesses looking to stay ahead of the

competition, identify market opportunities and plan for the future. It involves taking a deep

dive into factors such as the economic environment, competition, customer preferences, and

technological advances - all of which significantly impact business performance. This paper

will explore environmental analysis and why it's so important. We'll also look at how you can

use it to make informed decisions about your business.

SWOT Analysis on coca cola company

A SWOT analysis is a research tool used to evaluate a company's strengths,

weaknesses, opportunities, and threats. A researcher must have a thorough understanding of

the company and industry to accurately assess the impact of each factor on the company's

future viability. The following is a SWOT analysis of the Coca-Cola Company.

Strengths:
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-Well-known and respected brand name

-Diverse product portfolio, including sparkling beverages, water, sports drinks, and

juices

-Global reach with operations in over 200 countries

-Strong financial performance with consistently high revenue and profit margins

Weaknesses:

-High dependence on carbonated soft drink sales, which are declining in popularity in

developed markets

-Lack of solid presence in the growing health & wellness category

-Increasing competition from rival beverage companies

Opportunities:

-Continued growth in emerging markets where per capita soda consumption is low

-Acquisition or partnership opportunities with companies in adjacent categories, such

as coffee, tea, or healthy snacks

-Launch of new products or packaging formats to appeal to changing consumer

preferences

Threats:
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-Stringent regulation of sugary drinks due to obesity concerns

-Increased taxes on sugary drinks

-Sustainability concerns regarding the use of plastic bottles.

The Coca-Cola Company has been under fire recently for its environmental practices.

In particular, they have been criticized for using water resources and polluting water sources

with their waste products. A new study by the World Wildlife Fund has found that Coca-Cola

is the world's top user of freshwater resources, using an estimated 300 billion liters of water

each year (Brownlee, Dmytriyev & Elias, 2017). The company is also the world's leading

producer of plastic waste, producing over 3 million tons each year. While Coca-Cola has

taken some steps to improve its environmental practices, such as increasing its use of recycled

materials, the WWF's analysis shows that much more must be done if the company is to meet

its sustainability goals. The results of this study concern and highlight the need for Coca-Cola

to take further action to reduce its environmental impact. The company should focus on

reducing its use of water resources and increasing its recycling efforts while also investing in

new technologies that can help minimize plastic waste. Additionally, Coca-Cola should raise

public awareness of its sustainability goals and actions to demonstrate its commitment to

change.

Coca-cola company's competitive position within the industry is based on several

factors, including its scale, brand equity, and global reach. However, the company faces

several challenges that could impact its competitive position. The first challenge is the

declining demand for carbonated soft drinks. In recent years, health-conscious consumers
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have been reducing their consumption of sugary beverages, opting for water or other healthier

options. This trend has had a negative impact on Coca-Cola's sales, as evidenced by the fact

that the company's volume growth has been declining for several years (Garcia, & Proffitt,

2021). Another challenge facing the company is increased competition from other beverage

manufacturers. In particular, PepsiCo has been aggressively marketing its line of carbonated

and non-carbonated beverages to gain market share from Coca-Cola. This increased

competition has put pressure on Coca-Cola’s profitability and market share.

Finally, the company faces challenges related to its bottling operations. Several

bottling companies have merged or been acquired in recent years, making it more difficult for

Coca-Cola to maintain control over its supply chain and distribution network. This has led to

higher costs and reduced efficiency. The declining demand for carbonated soft drinks,

increased competition from other beverage manufacturers, and bottling challenges impact

Coca-Cola's competitive position within the industry (Muris, Scheffman & Spiller, 1992).

The company must address these issues to remain competitive and continue to grow in the

years ahead.

Conclusion

After conducting an environmental analysis, it is essential to conclude the collected

data. Based on the data collected during the environment analysis, it is recommended that the

company take the following actions:

- Develop policies and procedures related to environmental issues, such as waste

management and energy conservation.

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- Conduct regular training sessions for employees on environmental topics.

- Monitor environmental conditions inside and outside the workplace and take

corrective action when necessary.

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References

Brownlee, E. R., Dmytriyev, S., & Elias, A. (2017). Integrative Stakeholder Engagement:

Stakeholder-Oriented Partnership Between the Coca-Cola Company and World

Wildlife Fund. In Stakeholder engagement: Clinical research cases (pp. 339-367).

Springer, Cham.

Garcia, C. J., & Proffitt, J. M. (2021). "We are Coca-Cola and so much more": political

economic analysis of non-carbonated SSB Coke brands. Food, Culture & Society, 1-

18.
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Muris, T. J., Scheffman, D. T., & Spiller, P. T. (1992). Strategyand Transaction Costs: The

Organizationofdistributioninthecarbonatedsoftdrinkindustry. Journal of Economics &

Management Strategy, 1(1), 83-128.