Scene 1: Office – Morning
(JEWEL walks into the boss’s office carrying a folder. She looks concerned.)
Jewel Orlanes:
Good morning, Ma’am Kristine. I have the financial report for this quarter.
Kristine Pagulayan: (looks up from her laptop)
Good morning, Jewel. Please, have a seat. What does the report say?
Jewel: (opens folder, nervously)
It’s not good, ma’am. Our total income dropped by 30% compared to last quarter. Sales went down, and
we have a lot of unsold items piling up. Expenses increased due to delayed supply shipments and some
marketing expenses that didn’t really help.
Kristine: (sighs and leans back in her chair)
That’s a big problem. We can’t continue like this. Jewel, please call the rest of the team. We need to
meet—now.
Scene 2: Conference Room – Later that Morning
(Everyone is seated around the table. KRISTINE stands in front with a whiteboard marker.)
Kristine:
Thank you for coming on such short notice. As you may already know, our profit dropped significantly
this quarter. I want us to talk honestly. We need to find out what’s going wrong and how we can fix it—
together.
Cassandra (Marketing Head):
Ma’am, I believe one of the main problems is that we’re not active enough online. Our competitors are
everywhere—TikTok, Facebook, Instagram. We post from time to time, but there’s no strategy.
Kristine:
That makes sense. We’re present, but not visible. So what do you suggest?
Cassandra:
We need a full plan—daily posts, interactive stories, giveaways, maybe even live selling. We can also
show how our products are made to attract interest.
Kristine: (nods)
I like that. It shows personality and value. What else?
Irahzel Peña (Production Manager):
I’ve noticed our designs haven’t changed much. We’re still using the same styles from last year.
Customers now look for modern, minimalist, and eco-friendly products. We need to update.
Kristine:
Yes, we’ve been too safe. What materials can we try that are sustainable but affordable?
Irahzel:
We can use recycled kraft paper, reusable cloth packaging, and eco-ink for prints. It’s trendy and
responsible.
Jocelyn Macarilay (Sales Representative):
Honestly, ma’am, our prices don’t match the market anymore. We need to add value—like bundles,
loyalty cards, or personalized notes. People love that.
Kristine:
That’s true. We can’t lower prices too much, but we can offer more value.
Maria Lorenzo (Customer Service Lead):
I receive a lot of messages about slow delivery and lack of updates. If we can offer local next-day delivery
or better tracking, we’ll gain more trust.
Kristine: (writing on the whiteboard)
So we have:
1. Improve digital marketing and online engagement
2. Upgrade product designs using eco-friendly materials
3. Offer better value through bundles and loyalty programs
4. Fix delivery issues and improve communication
Jewel:
Ma’am, I also suggest we run a customer survey. We can ask them directly what products or features
they want. That could give us clearer direction.
Kristine:
That’s a smart move. Let’s give a discount code to those who complete the survey—make it rewarding.
Cassandra:
And we’ll get free insights plus higher engagement. That’s two wins in one!
Scene 3: Two Weeks Later – Same Meeting Room
(Everyone is seated again, smiling. JEWEL stands and presents the new report.)
Jewel:
I’m happy to report that our engagement on social media doubled. The giveaway reached over 8,000
people, and our new minimalist line? Sold 50 units in just three days! Also, we got 72 responses from our
customer survey.
Kristine: (smiles proudly)
That’s what innovation does. We didn’t panic—we planned, we adapted, and we acted.
Irahzel:
And we found a new supplier for eco-materials who gave us a discount. That’s less cost, better image.
Jocelyn:
The promo bundles we launched sold out! And we’re receiving inquiries daily now.
Maria:
And guess what? No complaints this week. All positive reviews—and customers love the personalized
thank-you cards.
Kristine:
Ladies, I couldn’t be more proud. This is what being an entrepreneur is about—not just starting a
business, but finding ways to grow it. Innovation isn’t just inventing something new. It’s improving what
we already have.
Kristine:
Thank you for watching our role play. Today, we showed how an entrepreneur plays the role of being
innovative—someone who finds smart solutions when problems arise. Instead of giving up, the boss
worked with her team to improve their business by upgrading products, using social media, listening to
customers, and finding new ways to grow. Innovation doesn’t always mean creating something new. It
also means improving, adapting, and working as a team. That’s what being a true entrepreneur is all
about. Thank you!
