AY 2025/26

Bachelor of Arts in

DESIGN
 About Domus Academy

Three words that I would use to describe Domus Academy

would be multicultural, collaborative, and multi-faceted.
Mary Murphy - Alumna September 2022 – USA

I think Domus Academy is design–driven, for sure, and

collaborative, because the students of Domus Academy
come from all over the world as well as the teachers and
the faculty and we enjoy learning about new cultures.
It is a creative and unique environment.
Madhura Avinash - Alumna November 2022 - India

Domus Academy has been inspiring due to the

numerous opportunities for discovery and the chance
to connect closely with various companies.
Begüm Şardan - Alumna March 2019 - Turkey

The moment I started Domus Academy, I immediately

found myself welcomed into a dynamic and inspiring
environment. I am grateful to have been part of Domus
Academy family, an inspiring multi-cultural environment
that gives free space to creativity in all its forms!
Rita Rivezzi – Alumna November 2021 – Italy

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Awards and recognitions
SCHOOL AWARDS: STUDENT AWARDS:
— Included in the QS World University Rankings by Subject — Elena Candeliere, Nicholas Aron and Wiphawee
— Included in THE Impact Rankings Maneengarm (Master in Interaction Design, Master in
Product Design, Master in Service Design): Winners
— Included in UI GreenMetric, the ranking of the world’s most Compasso d’Oro Targa Giovani certification 2024
sustainable universities
— Özge Üçoluk (Master in Visual Brand Design): Winner
— Selected by Azure Magazine as Top 8 Interior Design and Bronze Award World Brand Design Society 2023/2024
Interaction Design Schools
— Christophe Pillet (Master in Product Design): Winner
— Listed as one of the Best Design Schools in the World by Wallpaper* Magazine Design Awards 2023 (Best Outdoor
BusinessWeek Lounge category)
— Compasso d’Oro Award by the ADI, Associazione Disegno — Niko Koronis (Master in Design): Winner Wallpaper*
Industriale (Industrial Design Association) Magazine Design Awards 2023 (Best Construction category)
— Maddalena Casadei (Master in Product Design): Included in
AD100/2022
— Irem Başer Oğan (Master in Product Design): Winner IF
Design Award 2021
— Morgan Ræ (Master in Interior & Living Design): Winner
Radical Innovation Award 2021
— Namit Khanna (Master in Product Design): Winner EDIDA
India Young Talent 2021
— Carolin Woitke (Master in Fashion Design): Finalist
Mittelmoda Contest 2021
— Daniele Ficarra (Master in Product Design): Winner
Swarovski Foundation Institute contest 2021
— Defne Koz, Marco Susani (Master in Product Design):
Winners Compasso D’Oro 2020
DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN
 Why Domus Academy

A place for Envisioners

The school develops future leaders by encouraging
creativity and innovation.

Cross-knowledge profiles
The curriculum blends deep expertise with broad,
interdisciplinary skills.

Real international environment

The school offers a global, collaborative setting for
interdisciplinary design work.

Unique experience and Career

opportunities
Students gain diverse learning experiences and strong
industry connections, leading to high job placement.

Iconic design school in the Design

Capital
Iconic undergraduate and postgraduate fashion and
design school in the fashion and design capital of Milan.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Facts and Figures

96%

PLACEMENT RATE
within 1 year from the Master diploma

Source: BVA Doxa

50+
STUDENTS’
NATIONALITIES

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Milan, Design & Fashion Capital
Design is part of the fabric of Milan.
From the city’s fashion tradition to its new role as a
startup hub, Milan is home to a thriving commercial
design industry and a globally facing creative culture.
Life in Milan moves at a relentless pace, it is hard,
in fact, to remain unmoved or detached from all
the cultural, social and business activities afoot. It
follows that there is no better place to pursue a design
education.
Milan is the world capital of fashion and design,
brimming with innovative and creative people,
emerging designer boutiques and businesses whose
longstanding success is built on design.
The centre of Milan is home to the flagship stores of some of the most
important fashion and design brands, including Cappellini, Driade, Kartell,
Versace, Armani and Valentino. Therefore, students can draw inspiration from
the trend-setting work of the world’s leading designers and, at their fingertips,
will be Italy’s finest artisans and manufacturing facilities, that make Made in
Italy craftsmanship famous around the world.
Milan bristles with life. Every year during the Fashion Weeks, Design Week
and their various ancillary activities such as the Fuorisalone, Milan becomes
one big showroom, full of non-stop exhibitions, performances, parties and
conferences featuring prestigious international guests. But the reach of
design does not stop there, it can be seen in the outline traced by the city’s
new skyline, in the partnerships being developed between research, design
and business, and in the deployment of new technologies that tackle the
widest possible range of design problems.
Milan is a creative environment like no other.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Programme Leader
Mario Minale
Programme Leader Bachelor of Arts in Design

“The Bachelor of Arts in Design

prides itself on nurturing skilled
universalists: by combining practical
experience with theoretical insights,
students develop a well-rounded skill
set that prepares them to navigate the
design world with confidence.”

Mario Minale is a designer, educator, and researcher. In 2005

he co-founded Studio Minale-Maeda in Rotterdam, working
on innovative production methods. His work is being shown in
leading museums and galleries around the world.
In 2016 he was nominated as Professor for Product Design
at the Staatliche Hochschule für Gestaltung Karlsruhe in
Germany and he later set up and led the Invisible Studio at
Design Academy Eindhoven, researching in the field of social
design and regenerative community development.
He is currently running a design studio in Milan.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

BACHELOR OF
Design
Discover Design, become
the Designer of Tomorrow
ARTS IN
The Bachelor of Arts in Design offers a unique The learning methodology includes lessons,
perspective on design, viewing it as a strategic act workshops, labs, boot camps, critical thinking
of shaping the world around us creating products, sessions, internships, a thesis workshop, and a final
services, spaces, digital solutions and systems. project.
Historically, the design profession has supported The hands-on approach, which emphasises
industry by delivering a broad range of products, experiential learning through practical application,
including objects, services, media, and environments, is implemented across all subjects.
that meet consumers’ needs and align with their Students will engage in making and creating,
cultural and aesthetic preferences. This has been allowing them to develop their skills through direct
done while ensuring profitability for the industry experience and experimentation.
and generating job opportunities. Integrating knowledge from different fields and
Throughout its history, the design discipline perspectives empowers students to tackle emerging
has evolved its skills and taken on new societal issues and contribute to the development of the
roles. Today, it faces emerging challenges and discipline.
opportunities while adapting to new values. The programme also places a strong emphasis on
In response to these developments, the new developing digital literacy among students.
BA in Design offers a practice-based approach By honing their skills in digital tools and techniques,
where students engage in hands-on exploration, students are prepared to effectively leverage digital
experiencing industry standards and alternative media and technologies, explore new avenues of
production methods. expression, and drive innovation in their design
The programme is based on a transdisciplinary practice.
approach. By integrating various disciplines and This comprehensive training prepares students not
perspectives, it aims to equip students across only for a wide choice of master-level specialisations
diverse specialisation tracks with the awareness but also for success in a variety of professional
and sensitivity needed to address multiple business, disciplines upon graduation.
social, and environmental issues.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Specialisation tracks
In order to address the diverse interests and career aspirations
of students, the Bachelor of Arts in Design offers various
specialised tracks within the programme.
They are strategically aligned and developed through a
progression of interlinked modules allowing students to build
upon their knowledge and skills cohesively, ensuring a seamless
transition between different areas of specialisation while
maintaining the depth and specificity of each field.

Interior Design & Urban Vision

In this path, students learn to design interior spaces that are
coherent with an urban vision and vice versa, exploring and
envisioning new forms of liveability.

Product Design & Value

This track focuses on developing products and solutions that
provide value to both users and businesses. It emphasises
the importance of understanding and aligning with what
constitutes value for the market, prioritising qualitative
improvements over quantitative ones.

UX Design
This track immerses students in the design of digital products
and services. By understanding users, their journey and
business needs, students learn to leverage existing and
emerging digital technologies to create innovative solutions
that enhance user experiences.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Bachelor of Arts in Design

DURATION: 3 years

TITLE: First-Level Academic Degree

ACCREDITATION:
Italian Ministry for University and Research
(MUR)

CREDITS: 180 CFA/ECTS

LANGUAGE: English

INTAKE: Late September 2025

ENTRY REQUIREMENTS:
• Valid Secondary School Diploma and at least
12 years of previous Education
• English IELTS 5.0 or equivalent
LEARNING METHODOLOGY:
Lessons, Workshops, Labs, Boot camps, Critical
Thinking Sessions, Internship/Project Learning
Experience, Thesis Workshop, Final Project.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 First Year T = Theoretical
T/P = Theoretical/practical

SEMESTER I SEMESTER II
Course CFA Type Course CFA Type

HISTORY OF MODERN ART 6 T DESIGN 1 12 T/P

Visual Art 6 Product Design 6

PROJECT METHODOLOGY 12 T/P Interior Design 6

Design Methodology 6 HISTORY OF DESIGN 1 6 T

Drawing and Modeling 6 Contemporary Design 6

PROJECT CULTURE 1 8 T/P TECHNOLOGY OF MATERIALS 1 8 T/P

3D Modelling & Rendering 4 Materials and Production Processes 4

Making and Fabrication 4 Computer-aided Design & Manufacturing 4

Mandatory IT Training Activities 4 T/P Mandatory Training Activities English 4 T/P

TOTAL CREDITS SEMESTER I 30 TOTAL CREDITS SEMESTER II 30

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Second Year T = Theoretical
T/P = Theoretical/practical

SEMESTER III
Course CFA Type

DESIGN 2 12 T/P

Service Design 6

Exhibition Design 6

DIGITAL MODELLING TECHNIQUES 10 T/P

Digital Fabrication 4

Digital Modelling Tools & Techniques 6

PROJECT CULTURE 2 8 T/P

Visual Design 4

Generative Design 4

TOTAL CREDITS SEMESTER III 30

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Second Year T = Theoretical
T/P = Theoretical/practical

SEMESTER IV SEMESTER IV
Course CFA Type Course CFA Type

HISTORY OF DESIGN 2 6 T
1 Course to be chosen by the student:
Design Criticism 6
MULTIMEDIA DESIGN 6 T/P

1 Specialisation Course to be chosen by the student: Interactive Prototyping 6

DESIGN 3 (Interior Design & Urban Vision) 6 T/P INTRODUCTION TO CULTURAL MARKETING 6 T

Public Space Design 6 Communication Design 6

DESIGN 3 (Product Design & Value) 6 T/P INTERACTIVE SYSTEMS 8 T/P

Furniture Design 6 Interface Design 4

DESIGN 3 (UX Design) 6 T/P

Scenario Simulation 4
Designing User Experience 6
Additional Training Activities 4

TOTAL CREDITS SEMESTER IV 30

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

3
Third Year T = Theoretical
T/P = Theoretical/practical

SEMESTER V SEMESTER V
Course CFA Type Course CFA Type

CULTURAL ANTHROPOLOGY 6 T 1 Specialisation Course to be chosen by the student:

Urban & Rural Anthropology 6 TECHNOLOGY OF MATERIALS 2 (Interior Design & Urban Vision) 6 T/P

1 Specialisation Course to be chosen by the student: Spatial Systems & Materials 6

DESIGN 4 (Interior Design & Urban Vision) 8 T/P TECHNOLOGY OF MATERIALS 2 (Product Design & Value) 6 T/P

Spatial Design 8 Production Systems & Technologies 6

DESIGN 4 (Product Design & Value) 8 T/P TECHNOLOGY OF MATERIALS 2 (UX Design) 6 T/P

Value Driven Design 8 Information Design and Data Visualisation 6

DESIGN 4 (UX Design) 8 T/P 1 Course to be chosen by the student:

Digital Product Design 8
INTERACTION DESIGN 4 T/P

LIGHT DESIGN 4 T/P

1 Course to be chosen by the student:

URBAN DESIGN 4 T/P

DESIGN SYSTEM 4 T/P

Sustainable Design 4

Additional Training Activities 2

TOTAL CREDITS SEMESTER V 30

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Third Year T = Theoretical
T/P = Theoretical/practical

SEMESTER VI
Course CFA Type

CAREER DEVELOPMENT 6 T/P

1 Specialisation Course to be chosen by the student:

AFU: FINAL WORKSHOP (Interior Design & Urban Vision) 12 T2

Thesis Workshop 8

Thesis Tutoring 4

AFU: FINAL WORKSHOP (Product Design & Value) 12 T/P

Thesis Workshop 8

Thesis Tutoring 4

AFU: FINAL WORKSHOP (UX Design) 12 T/P

Thesis Workshop 8

Thesis Tutoring 4

ADDITIONAL TRAINING ACTIVITIES 2

Internship/Project Learning Experience 2

Final Project 10

TOTAL CREDITS SEMESTER VI 30

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Semester I
HISTORY OF MODERN ART PROJECT CULTURE 1

Visual Art 3D Modelling and Rendering

The course covers the history of visual expression across various artistic The module teaches students how to create 3D models of objects and
disciplines, including drawing, painting, sculpture, architecture, design, spaces and render them into images. Fundamental concepts of modelling,
and digital art. Students learn about art history, different art movements, working in three-dimensional space, as well as the foundations of rendering
and the methods used by artists. The content is largely delivered through technology, are introduced in an experiential manner using industry-standard
practical projects, group discussions, critiques, and reviews, allowing students applications. The aim of the course is to equip students with the skills and
to showcase their work and receive feedback from peers and instructors. knowledge needed to understand the usefulness of digital tools in exploring
Overall, the course aims to cultivate an understanding of artistic foundations, object and spatial design directions through building 3D prototypes and
the historical development of art, its media and techniques, and the role of art mock-ups. It also prepares them to develop these towards real prototypes
in society. The goal is to provide students with a critical foundation for making and effectively communicate their design concepts.
informed design decisions.
Making and Fabrication
This workshop is a hands-on activity focused on understanding principles and
tools for the physical creation of design concepts and functional prototypes
PROJECT METHODOLOGY
using a variety of materials and processes. It covers traditional handcrafting
Design Methodology in wood, metal, and plastic, as well as the foundations of digital fabrication
technologies like laser cutting, CNC machining, and 3D modelling, and their
The module teaches students a systematic approach to defining and solving
intersection with traditional methods. This enables students to test and refine
design problems. Students learn about design processes, research methods,
ideas in a tangible way, better understand the properties and limitations of
ideation techniques, and prototyping approaches. The content is delivered
different materials and processes, and gain insight into how users will interact
through hands-on projects where students apply design methodologies to
with their designs.
real-world challenges. Overall, this course aims to equip students with the
skills and knowledge needed to approach design questions strategically and
effectively.

Drawing and Modeling Mandatory IT Training Activities

This module is a fundamental component that aims to develop student’s This practical module equips students with fundamental skills in digital image
skills in visual representation, as well as structural and spatial understanding. editing and layout techniques. Through practical training using visual design
Students are introduced to various drawing techniques, such as perspective software, students will gain proficiency in essential editing, compositing,
drawing, shading, and composition, as well as basic model-making techniques and vector image creation. They will also explore basic typography and page
and principles using paper, cardboard, and clay. These skills are essential for layout methods. By course completion, students will be prepared to handle
effectively communicating design ideas and exploring and verifying design the technical aspects of more advanced presentations.
concepts. The emphasis is on the importance of precision, creativity, and
attention to detail in both the drawing and modelling processes.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Semester II
DESIGN 1 Students engage in critical discussions, research projects, and hands-on
assignments to explore innovative design concepts and approaches. The
Product Design course aims to inspire students to think creatively, adapt to changing design
The workshop is a foundational module that introduces students to the trends, and contribute meaningfully to the ever-evolving world of design.
principles and processes involved in designing products. Students learn
about research, ideation, concept development, prototyping, and testing in
an active laboratory setting. The workshop emphasises the importance of
TECHNOLOGY OF MATERIALS 1
user-centred design, functionality, aesthetics, and sustainability in product
development, while simulating a professional design studio environment. Materials and Production Processes
Students work on real-world design projects, gaining practical experience
This module is centred on the properties of various materials and the
and applying their design skills in a professional context. Collaboration,
manufacturing techniques used in design. Students learn about different
creativity, and innovation are accentuated, encouraging students to push the
materials such as wood, metal, plastic, and textiles, and how their properties
boundaries of traditional design practice. Students work on all stages of the
influence design decisions. The workshop covers traditional and modern
design process, from research and ideation to prototyping and presentation.
production processes, including casting, moulding, CNC machining, and
Interior Design additive manufacturing, to help students understand how designs are
brought to life. Learning happens through practical examples, material
This module’s subject is the foundations of designing interior spaces.
testing, and manufacturing simulations to gain practical knowledge and skills.
Students work on a variety of design projects, ranging from residential
to commercial spaces, to develop their skills in spatial planning, material Computer-aided Design & Manufacturing
selection, lighting design, and furniture arrangement.
This workshop introduces students to the use of digital tools and software
The workshop underscores the importance of understanding user needs,
in the design and production process. Students learn how to create 2D and
cultural influences, sustainability, and building codes in interior design
3D models, technical drawings, and export usable data to drive production
practice. Students study through applied projects where they create mood
machines using industry-standard application packages. The module covers
boards, floor plans, maquettes, 3D models, and renderings to visualise their
topics such as units, tolerances, groups and systems, parametric modelling,
design concepts. Students are provided with the opportunity to explore their
finite element analysis and stress simulation, as well as the requirements for
creativity, refine their design sensibilities, and build a personal portfolio of
milling, moulding, laser cutting, and additive manufacturing techniques.
interior design projects.
The aim is to build production workflows and optimise design outcomes.

HISTORY OF DESIGN 1
Mandatory Training Activities English
Contemporary Design
This English language course aims to enhance essential skills through a
This course explores current trends, influences, and practices in the field of
structured approach that covers various aspects of the language, including
design. Students examine the intersection of design with technology, culture,
grammar, vocabulary, reading and listening comprehension, and writing.
sustainability, and social issues to understand the evolving landscape of
Students will have the opportunity to develop effective communication skills
contemporary design.
and gain greater confidence in using English in professional and academic
The course covers a wide range of design disciplines, including graphic
contexts. The course includes practical and interactive activities to reinforce
design, product design, fashion design, architecture and digital design, to
learning and foster a deeper engagement of students.
provide students with a holistic view of contemporary practices.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Semester III
DESIGN 2 Digital Modelling Tools and & Techniques
The module deepens the understanding of 3D model creation, actively
Service Design using advanced techniques for more complex models in a variety of
This workshop focuses on analysing, designing and improving services and software tools and applications. It enhances the students’ capability to use
products-as-services. Students learn how to map service ecosystems and industry-standard software to design and visualise intricate 3D objects and
design innovative solutions that meet customer needs and expectations. environments.
The module covers essential methods and co-creation techniques to involve
different stakeholders in the design process. Students also explore topics like
service prototyping, testing, and implementation to ensure the successful
PROJECT CULTURE 2
delivery of designed services.

Exhibition Design Visual Design

The workshop thematises the fundamental visual aspects of design,
The workshop centres on creating immersive and engaging exhibition spaces.
underpinning visual communication and graphic design. Topics such as
Students learn how to design exhibitions that effectively communicate a
typography, layout, colour theory, and composition are introduced through
concept or narrative, showcase artefacts or artworks, and engage with different
practice, to support design decisions in both 2D and 3D formats and to
audiences. The module covers aspects such as content categorisation, spatial
facilitate the communication of design projects. The module combines
layout, lighting design, signage, interactive elements, and graphic design to
traditional and digital design techniques, including hand sketching, digital
enhance the overall visitor experience. Students work on real-world exhibition
illustration, and widely adopted design software packages. Students engage
design projects involving museums, galleries, and cultural institutions, applying
in projects that explore various design applications, such as posters, logos,
their skills in a professional setting. Overall, it is a learning opportunity to
packaging, and digital interfaces. The module aims to develop students’
explore the intersection of design, storytelling, and curation.
creative problem-solving skills, visual literacy, and design aesthetics.

Generative Design
DIGITAL MODELLING TECHNIQUES Students learn to use visual scripting languages, algorithm-based design
modules for topology optimisation and form finding, and AI tools to efficiently
Digital Fabrication generate and optimise complex designs. The workshop covers topics such
This workshop introduces students to advanced prototyping and as the application of algorithms, data-driven design, and design automation
manufacturing techniques using digital tools and technologies. to explore new possibilities in form generation and optimisation. Students
Students deepen their understanding and skills in creating physical objects actively work on projects applying generative design principles to create
with computer-controlled machines such as 3D printers, laser cutters, unique objects, structures, and systems. The workshop directs the students
CNC routers, and robotic arms. Digital modelling workflows that support towards pushing the boundaries of traditional design practices and fosters
fabrication are covered, and knowledge of digital fabrication processes creativity within the generative revolution.
is further developed. The module explores experimental approaches
and advanced methods for integrating digital fabrication with traditional
craftsmanship. Emphasis is placed on hands-on experimentation,
prototyping, and material investigation to expand design possibilities.
It also explores alternative production methods, as digital fabrication
increasingly becomes a standalone production technique for selected
applications.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Semester IV
HISTORY OF DESIGN 2

Design Criticism
The course’s aim is to develop students’ critical thinking skills and their ability
to analyse and evaluate design practices, products, and processes. Students
learn how to assess design from various perspectives, including historical,
cultural, social, and ethical considerations. The course covers topics such
as design theory, design ethics, design trends, and the impact of design DESIGN 3 (PRODUCT DESIGN & VALUE)
on society. In critical discussions, writing assignments, and presentations
the students articulate their viewpoints on design issues and challenges. Furniture Design
The course cultivates the students’ ability to think critically about design, The workshop centres on the creation of innovative and functional
communicate their ideas effectively, and contribute to the discourse furniture pieces. Students learn about furniture design principles,
surrounding design practices and their implications. materials, construction techniques, and ergonomics to develop unique and
aesthetically pleasing solutions. The module covers both traditional and
contemporary approaches to furniture design, emphasising craftsmanship,
sustainability, and user-centred design. Through hands-on projects
1 Specialisation Course to be chosen by the student: students conceptualise, prototype, and refine furniture designs through
a series of iterations. This gives opportunity to explore their creativity and
DESIGN 3 (INTERIOR DESIGN & URBAN VISION) experiment with different materials and forms.

Public Space Design DESIGN 3 (UX DESIGN)

The workshop addresses the planning, design, and improvement of
public spaces to create inclusive, functional, and aesthetically pleasing Designing User Experience
environments. Students learn about urban design principles, landscape This workshop aims to create intuitive, engaging, and user-centred
architecture, placemaking, and the social dynamics of public spaces. experiences. Students learn about user research, information architecture,
The module covers topics such as site analysis, programming, sustainability, interaction design, prototyping, and user evaluation to design seamless
accessibility, and community engagement in the design process. Students and effective user interfaces. The module covers essential design principles
work on projects that involve designing public parks, plazas, forums, and user testing methodologies to optimise the user experience. Students
event spaces, public interiors, and transport hubs to address real-world actively participate in projects where they apply UX design principles to
challenges. The module aims to equip students with the skills to transform create web and mobile apps, as well as interactive products. The module
public areas into vibrant, safe, and sustainable places that enhance the teaches the skills to understand user needs, effectively solve design
quality of life for residents and visitors. problems, and create digital experiences that resonate with users.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Semester IV
1 Course to be chosen by the student: including graphical user interfaces (GUIs), voice user interfaces (VUIs), and
tangible user interfaces (TUIs). The curriculum covers essential aspects such
as affordances, feedback, and accessibility, teaching students how to create
MULTIMEDIA DESIGN
interfaces that facilitate smooth and intuitive interactions, regardless of the
Interactive Prototyping medium. Through practical projects, students will work with both screen-
based and voice-activated interfaces, developing prototypes that integrate
This is a hands-on module that teaches creating interactive prototypes to
visual design, voice, sound, and haptic feedback. The course emphasises a
test and refine design concepts. Students learn how to use industry-standard
holistic approach to interface design, encouraging students to consider the
prototyping tools to develop interactive mock-ups of digital interfaces and
full spectrum of sensory inputs and outputs to enhance user experience.
experiences. The module covers topics such as user interaction design,
animation, micro-interactions, and user evaluation to enhance the functionality Scenario Simulation
and user experience of prototypes. Students participate in iterative prototyping
This workshop encourages students to engage in creating and analysing
processes, user testing sessions, and feedback loops to refine their designs. The
simulated environments to test design solutions in various contexts.
workshop aims to equip students with the skills to rapidly prototype and iterate
The module teaches the use of scenario-based interactive simulations
on design ideas, gather feedback, and improve user experience.
to anticipate user interactions, evaluate design effectiveness, and make
informed design decisions. Students learn how to develop scenarios, set
INTRODUCTION TO CULTURAL MARKETING
parameters, and conduct simulations to assess the functionality and user
Communication Design experience of their designs at various scales, from objects to systems. The
module covers topics such as user behaviour modelling, scenario building,
This workshop thematises visual communication, branding, and storytelling
prototyping, and user testing within simulated environments. By working on
through various design mediums. Students further develop their
practical projects and exercises, students gain practical experience in using
understanding of graphic design principles, typography, layout, colour
scenario simulation as a tool to enhance the design process and create user-
theory, visual hierarchy, and the basics of semiotics to create effective and
centred solutions.
engaging communication designs. The module includes topics such as
logo design, branding strategies, advertising campaigns, and publication
design to convey messages across different platforms and touchpoints.
Through actively engaging in projects, students create design solutions for
real-world communication challenges, such as developing brand identities, Additional Training Activities
marketing materials, and digital campaigns. Students work on their skills to Students are required to participate in and report on interdisciplinary
communicate ideas visually, craft compelling narratives, and build strong conferences and seminars, extracurricular activities and productions,
visual identities for brands and organisations. professional design projects, project-based learning experiences, and
international exchanges and projects.
INTERACTIVE SYSTEMS

Interface Design
This workshop provides a comprehensive exploration of Interface Design,
encompassing both visual and non-visual interfaces. Students will study
the principles of designing interfaces for a variety of devices and platforms,

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

3
Semester V
CULTURAL ANTHROPOLOGY

Urban & Rural Anthropology

DESIGN 4 (PRODUCT DESIGN & VALUE)
In this course, students explore the cultural, social, and spatial dynamics of
urban and rural environments through an anthropological lens. Value Driven Design
The course delves into the study of human behaviour, community structures,
In this workshop, students will learn how to create designs that deliver
and cultural practices in diverse urban and rural settings from a historical
real value to users by adopting a value driven approach to project
perspective. Students examine topics such as urbanisation, migration, social
development. Through a combination of practical activities, students will
inequality, sustainability, and cultural identity within the context of urban
explore the principles of value driven design and learn how to apply them
and rural spaces. Through fieldwork, research projects, and case studies,
to real-world design challenges. Topics covered in this module may include
students gain insights into the complexities of urban and rural life, the impact
conducting user research, defining product goals and success metrics,
of design on communities, and the relationship between people and their
establishing values for all stakeholders involved, identifying the value
built environments. The urban and rural anthropology course aims to deepen
network affected by design decisions, evaluating and iterating on designs
students’ understanding of the cultural nuances and social dynamics that
based on user feedback, and communicating design decisions and their
shape urban and rural landscapes, informing their design practice with a
rationales to stakeholders. Throughout the module, students will work on
humanistic perspective.
value driven design projects, emphasising the importance of aligning with
what represents value in the market. By the end of the module, students
will have a deep understanding of the value-driven design process and
will be able to create products and services that deliver real value to
1 Specialisation Course to be chosen by the student: shareholders and stakeholders alike.

DESIGN 4 (INTERIOR DESIGN & URBAN VISION) DESIGN 4 (UX DESIGN)

Spatial Design Digital Product Design

Students learn to understand and create spatial experiences in interior In this workshop, students learn to design digital products that offer
and urban environments. This workshop explores the principles of spatial seamless and engaging user experiences while effectively meeting
design, including spatial planning, circulation, zoning, and atmosphere business objectives. It explores the principles of user experience (UX)
creation. Students learn how to manipulate space to enhance functionality, design, user interface (UI) design, and interaction (IxD) design for
aesthetics, and user experience in both interior and urban settings. envisioning and developing digital products and services.
The module covers topics such as spatial analysis, site planning, The module examines the entire development process, from ideation and
environmental psychology, and design strategies for interior and urban conceptualisation, where initial ideas and concepts are generated and
spaces. Through projects and studio work, students develop skills in key features and functionalities are defined, to close collaboration with
conceptualising, visualising, and implementing spatial design solutions developers to implement the design. This ensures that the final product
that respond to user needs and expectations, cultural contexts, and faithfully represents the design vision and functions as intended.
environmental considerations. Throughout this process, continuous communication and feedback loops
The module aims to prepare students to design immersive, functional, are crucial, allowing the design to evolve and improve based on practical
and visually engaging interior and urban spaces that enrich users’ lives insights and technical feasibility, ultimately resulting in a polished and
and positively contribute to the built environment. user-centric digital product.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

3
Semester V
1 Specialisation course to be chosen by the student: TECHNOLOGY OF MATERIALS 2 (UX DESIGN)

Information Design and Data Visualisation

TECHNOLOGY OF MATERIALS 2 (INTERIOR DESIGN & URBAN VISION)
In this workshop students learn how to create visually engaging and
Spatial Systems & Materials informative data representations and narratives. They learn about
information architecture, data analysis and visual storytelling.
In this module, students will study the technology of materials used in
The module covers topics such as data visualisation techniques, interactive
interior and urban design, focusing on their properties, applications, and
data displays, and designing for data-driven decision-making.
sustainability. Through practical activities, students will explore the use
Students work on projects where they translate complex data sets into
of materials in interior, architectural, and urban design contexts. Topics
clear, intuitive visualisations that enhance user understanding and
covered may include understanding the properties and applications of
engagement. Overall, the module aims to equip students with the skills to
different materials and construction systems for various projects, including
design information-rich interfaces that effectively communicate data and
industrial, craft, and vernacular materials. Emphasis will be placed on using
insights to users and decision-makers.
material properties as criteria for selection. By the end of the module,
students will have a comprehensive understanding of the technology of
materials used in interior and urban design.

TECHNOLOGY OF MATERIALS 2 (PRODUCT DESIGN & VALUE)

Production Systems & Technologies

In this module, students gain a practical understanding of the
manufacturing processes, materials, and technologies involved in bringing
product designs to life. The module explores the production systems
used in manufacturing, including both traditional and advanced industrial
systems and practices. Students learn about various materials, their
properties, and how to select the ones appropriate for specific design
requirements. It covers topics such as material science, production
planning, and quality control in manufacturing processes. Through
hands-on projects and workshops, students gain practical experience in
prototyping, production, and material testing, helping them understand
the relationship between design, materials, and manufacturing methods.
The module imparts knowledge and skills needed to design products that
are not only aesthetically pleasing but also feasible to produce efficiently,
sustainably, and at scale.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

3
Semester V
1 Course to be chosen by the student: 1 Course to be chosen by the student:

INTERACTION DESIGN URBAN DESIGN

This workshop offers an exploration of the interaction design discipline, Students delve into the planning and design of urban systems, aiming to
focusing on the evolving landscape of designing behaviours for both physical create sustainable, functional, and visually appealing cities and environments.
and digital products. Students will delve into the evolution of interaction The workshop covers topics such as urban planning principles, site analysis,
modalities, examining how user interactions have transformed and adapted zoning regulations, transportation systems, and the design of public spaces.
to emerging technologies. Key topics include multimodal interaction, Students learn how to address urban challenges, including population
connected objects, smart interfaces, mixed reality, and spatial computing. growth, sustainability, and social equity, through thoughtful design
Students will learn to design interactions that seamlessly integrate various interventions. Working on projects and case studies, students explore how to
input modalities, such as voice, touch, and gestures. create urban design solutions that prioritise walkability, green spaces, mixed
The module will also cover the rise of embedded AI functionalities, exploring land uses, and community engagement. Students are equipped with the skills
how artificial intelligence can enhance personal devices through predictive to envision and implement urban design projects that enhance residents’
behaviours and personalised interactions. Students will engage with concepts quality of life and contribute to the vitality of urban areas.
of tangible interactions, studying how physical objects can be used as
interactive mediums to create more intuitive and engaging experiences that DESIGN SYSTEM
merge the physical and digital worlds.
Sustainable Design
LIGHT DESIGN Students will immerse themselves in creating environmentally conscious
In this module, students delve into the principles of lighting design, exploring and socially responsible design solutions. The studio focuses on integrating
how light can enhance and transform the quality of spaces and activities. sustainability principles, ethical practices, and regenerative design concepts
The workshop aims to foster an understanding of the technical aspects of into the design process. Students explore topics such as eco-friendly
lighting, such as colour temperature, intensity, and direction, as well as the materials, energy efficiency, waste reduction, and circular design strategies.
psychological and emotional impact of light on users. Through hands-on projects and collaborative work, they develop sustainable
Students learn how to create lighting schemes for various environments, design solutions that prioritise environmental stewardship, social equity, and
considering factors like functionality, aesthetics, and energy efficiency. The long-term viability.
module covers topics such as natural lighting, artificial lighting, mood lighting, The emphasis is on cultivating students’ ability to design with a holistic
and sustainable lighting solutions. approach, considering the impact of their designs on the planet, people, and
Through engaging in projects and experiments, students gain practical communities, and fostering a mindset of responsible design practice that is
experience in designing lighting concepts that contribute to the overall mindful of the well-being of future generations.
ambiance, functionality, and experience of interior and exterior spaces.

Additional Training Activities

Students are required to participate in and report on interdisciplinary
conferences and seminars, extracurricular activities and productions,
professional design projects, project-based learning experiences, and
international exchanges and projects.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

3
Semester VI
CAREER DEVELOPMENT ADDITIONAL TRAINING ACTIVITIES
The course equips students with the essential skills and knowledge needed
to navigate their professional journeys successfully. It covers key areas Internship/Project Learning Experience
such as CV writing, interview techniques, and portfolio building. Through a This module provides students with practical, hands-on experience through
combination of practical exercises and lectures, students will learn how to an internship or project-based learning experience. It offers the opportunity
effectively promote themselves, identify career opportunities, and build a to apply theoretical knowledge in real-world settings, working directly with
professional network. Additionally, the course includes sessions on career industry professionals or on real-life projects. Students will gain valuable
planning, goal setting, and understanding industry trends to enhance insights into the design field, develop practical skills, and enhance their
their professional development. By the end of the course, students will understanding of industry practices. This experience is designed to bridge
have developed a career plan and gained the confidence to pursue their academic learning with professional exposure, preparing students for future
professional aspirations. career success.

Final Project
The Final Project involves presenting a comprehensive thesis to an academic
1 Specialisation Course to be chosen by the student: committee, which will assess the work and assign the final grade. To be
eligible, students must have completed all required exams and fulfilled any
AFU: FINAL WORKSHOP (INTERIOR DESIGN & URBAN VISION) necessary prerequisites. This pivotal moment showcases the culmination
AFU: FINAL WORKSHOP (PRODUCT DESIGN & VALUE) of their academic journey, demonstrating their ability to apply knowledge
AFU: FINAL WORKSHOP (UX DESIGN) and skills to a creative project. The final project presentation offers students
the opportunity to articulate their findings, defend their work, and receive
Thesis Workshop valuable feedback from the committee for their future careers.
The thesis workshop guides students through the process of developing
and structuring their final project. It focuses on research methodologies,
critical analysis, project development, and academic writing skills. Students
will gain knowledge on conducting research, generating insights, defining
concepts, and creating a coherent project. Through interactive sessions
and peer reviews, students will refine their proposals and advance their
thesis projects.

Thesis Tutoring
In this module, students receive personalised guidance and support from
faculty advisors. It offers one-on-one mentoring to address individual
challenges and ensure steady progress on the thesis project. Regular
feedback sessions will help students refine their work, maintain focus, and
achieve academic excellence. This module is designed to assist students in
the final stages of their research and project development, ensuring their
final thesis meets the highest standards.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Learning outcomes
The programme aims to:
— Develop a thorough understanding of the design process
and methodologies, encompassing everything from research
through concept and verification to final product, including
sketching, model making, prototyping, and presentation.
— Acquire expertise in selecting and working with suitable
materials and technologies to meet project objectives.
— Cultivate the ability to analyse and comprehend industry
trends, technological advancements, and societal changes to
inform design decisions and guide the creative process.
— Master digital tools and technologies that facilitate visual
design, computer-aided design, fabrication, and interactive
workflows .

Additionally, the various specialisations have more specific

learning outcomes, such as:

Interior Design & Urban Vision

Design spaces starting from an analysis of how interior and
exterior areas interact with one another.

Product Design & Value

Create products that align reciprocal value and expectations
between shareholders, stakeholders, and customers.

UX Design
Create digital products, services, user experiences across
different system levels.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Career Opportunities
The programme prepares students for a career in the following Depending on their chosen specialised track, students can
advanced roles: further tailor their career paths.
Interior Design & Urban Vision:
—Product Designer lnterior Designer, Urban Designer, Exhibition Designer, Landscape Designer,
Lighting Designer, Retail Designer, Space Planner, City Planner, Hospitality
—Interior Designer Designer, Environmental Designer, Design Consultant, Generative Designer,
Service Designer, Visual & Communication Designer, Art Director.
—Landscape Designer Product Design & Value:
Product Designer, Lighting Designer, Digital Product Designer, Furniture
—UX Designer Designer, Packaging Designer, Circular Product Designer, Product Lifecycle
Manager, Product Development Manager, Smart Product Designer,
—Design Consultant Design Consultant, Generative Designer, Service Designer, Visual &
Communication Designer, Art Director.
—Design Entrepreneur UX Design:
User Experience (UX) Designer, User lnterface (Ul) Designer, Service
—Art Director Designer, lnteraction Designer, Motion Graphic Designer, Product Designer,
Digital Product Designer, lnformation Designer, Gamification Designer,
—Visual Designer Customer Experience Designer, Design Consultant, Generative Designer,
Visual & Communication Designer, Art Director.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Admission Process
1. CHECK ENTRY 2. PREPARE 3. SUBMIT THE 4. ENROL IN THE
REQUIREMENTS SUPPORTING APPLICATION PROGRAMME
General entry requirements include: DOCUMENTS You can apply through our DEA, our
official online application portal:
Upon being offered a place, you must
secure it by submitting the Enrolment
- The title is an official upper secondary The required documents for application
school leaving qualification of the admissions.domusacademy.com/dadea/ Form and a receipt showing the
are: payment of the pre-enrolment fee
foreign education system of reference; Please notice that if you are supported
- Personal Statement (specific within official deadline provided in the
- The qualification allows entry to first- guidelines in the application form) by an external educational counsellor
admission letter;
cycle academic courses in the foreign your representative will send us directly
education system of reference; - Copy of High School Diploma or your application pack. Admissions office will inform you on
certificate of enrolment to last year of documents needed for enrolment and
- The qualification has been conferred high school translated into English* matriculation to the course. Domus
after an overall path of at least 12 years
- Copy of High School Diploma’s official Academy will assist you for visa
of schooling*;
transcript/mark sheet or most updated application.
- Where foreseen in the country of official transcript/mark sheet if not Non-European students will need to
origin, students are also requested graduated yet translated into English*, apply for study visa via Universitaly
to pass an academic suitability test /
national university entrance exam - Only if applicable: copy of official www.universitaly.it
documentation pertaining specific and will have to check with the Italian
*In the calculation of the twelve years requirements such as 11-year High
a pre-school year may be considered Embassy or Consulate of reference for
School Diploma, US High School the proper documents needed.
as long as the programme includes the Diploma, British Qualifications,
teaching of reading and writing of the International Baccalaureate, National
language of the Country and the first Swedish High School Diploma,
elements of arithmetic (Peru, Colombia, students who attended more than one
Costa Rica and Venezuela) upper secondary education institution
For certain educational qualifications (please get in touch with Counsellors
and systems, specific requirements or for further information)
conditions are identified by the Italian - English language certificate IELTS 5.0
Ministry of Education, Universities or equivalent
and Research, please get in touch with
Counsellors before applying if you are - Copy of passport
under one of the following categories: - Payment receipt of Euro 100
- 11-year High School Diploma application fee
- US High School Diploma *Alternative accepted languages: Italian,
French, Spanish and Latin
- British qualifications
- International Baccalaureate
- National Swedish High School Diploma
- Students who attended more than one
upper secondary education institution

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Domus Academy

Founded in Milan in 1982, Domus Academy stands

as the school of the magnificent Italian Design
Movement, immersing students in the rich legacy of
Italian Design and Fashion.
As a forward-thinking hub of design innovation, it
fosters a collaborative environment where students
tackle future-focused projects.
With its Academic Master Programmes, 2-year
Master of Arts Programmes and 3-year Bachelor of
Arts Programmes, its international perspective and
unique “learning by designing” approach, Domus
Academy stands out as a benchmark in education,
while investigating innovation and shaping the future
of Design transformation.
It is a place where students can discover new
realities, boost their careers, and invent professional
trajectories aligned with tomorrow’s market demands.

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN

 Domus Academy is part of Galileo Global Education, a leading international
provider of higher education with an offer that spans from applied arts,
fashion, design and digital/Internet to business and medicine.
Through its network of 54 schools, the group is present in over 91 campuses
in 13 countries around the world and has over 170,000 enrolled students.
It is Europe’s largest higher education group, in terms of both geographical
spread and breadth of course offering.
Galileo Global Education’s mission is to be the world education leader in
innovation, creativity, arts and culture – one of the most promising higher
education segments over the short and long term, everywhere in the world.

Domus Academy is part of the following associations:

DOMUS ACADEMY MILANO BACHELOR OF ARTS IN DESIGN