Exploratory Data A aly i
of Text U i g Word Cloud
Shrushti Sonawane - 220558
Rushikesh Gaikwad - 220518
Ansh Gaikwad - 220517
Nilesh Choudhary - 220512
W at i Exploratory Data A aly i (EDA) for
Text?
EDA is the crucial first step in understanding unstructured text data. It helps uncover hidden patterns, themes, and insights
before more complex analyses.
Di coveri g Patter Gai i g I ig t I for i g A aly i
Identify recurring themes and Extract meaningful information Guide subsequent, deeper
associations within your text that might be overlooked in raw analytical methods based on initial
corpus. data. findings.
I troduci g Word Cloud : Vi ualizi g Word
Freque cy
Word clouds are a dynamic visualization technique that transform raw
text into an intuitive and engaging summary.
Words are displayed, with their size directly proportional to their
frequency within the text.
This immediate visual hierarchy makes prominent terms instantly
recognizable.
They serve as a compelling snapshot, highlighting the most discussed
topics or keywords.
W y U e Word Cloud for Text A aly i ?
Quick Ide tificatio Broad Utility Practical Applicatio
Quickly pinpoint dominant themes Valuable across linguistics, Visualize customer reviews to
and keywords from large datasets. marketing, social media analysis, highlight common praises or
and customer feedback. complaints.
For example, a word cloud of product reviews might quickly show "battery life" or "easy to use" as frequently
mentioned terms.
Step 1: Prepari g Your Text Data
Effective text preparation is the foundation for accurate word clouds.
01 02 03
Clea Text Nor alize Text Ste i g/Le atizatio
Remove punctuation, numbers, and Convert all text to lowercase and ensure Optionally reduce words to their root
common "stopwords" (e.g., "the", "and", consistent spelling. This consolidates form (e.g., "running", "ran" -> "run") to
"is") that add noise. Also, filter out variations of the same word (e.g., group similar terms. This further refines
irrelevant fillers like "like" or "you know" "Apple" and "apple") into a single form. the word count for more meaningful
from interview transcripts for clarity. results.
Step 2: Calculati g Word Freque cie
Once cleaned, quantify the occurrence of each word.
Utilize specialized text mining tools or programming
languages such as R or Python. These environments offer Sample Python Code Snippet:
robust libraries designed for efficient text processing.
from collections import Counter
R Packages: tm (text mining framework), wordcloud
import re
(visualization), SnowballC (for stemming).
Python Libraries: NLTK, spaCy, [Link] can text = "Exploratory data analysis using word
be used effectively. clouds. Word clouds are great for data analysis."
words = [Link](r'\b\w+\b', [Link]())
# Remove common stopwords (example subset)
stopwords = {'the', 'a', 'is', 'for', 'are', 'using'}
filtered_words = [word for word in words if
word not in stopwords]
word_counts = Counter(filtered_words)
print(word_counts)
# Output: Counter({'data': 2, 'analysis': 2, 'word':
2, 'clouds': 2, 'exploratory': 1, 'great': 1})
Step 3: Ge erati g t e Word Cloud
With frequency data in hand, bring your word cloud to life
using specialized generators. Several free online tools and
advanced software like Dundas BI or Displayr offer intuitive
interfaces.
Input your word frequency table.
Customize visual elements: select color palettes, fonts,
and the maximum number of words to display for
optimal impact.
Fine-tune layouts for readability and aesthetic appeal.
Example: A retail customer feedback word cloud could
prominently feature terms like "service", "price", and
"quality", highlighting key areas for business focus.
Li itatio Be t Practice
While powerful, word clouds are a starting point, not the full story.
Freque cy Over Co text Se a tic A biguity Co ple e tary
Word clouds emphasize word Similar words (e.g., "big" and A aly i
count but don't inherently "large") may appear as separate Always pair word clouds with
capture the context, nuance, or entities, potentially skewing deeper qualitative and
sentiment in which words are perceived importance unless quantitative analysis methods to
used. explicitly merged during uncover underlying meanings
preparation. and insights.
Real-World Exa ple: A alyzi g Social Media
Co e t
Social media platforms generate vast amounts of unstructured
text. Word clouds provide a rapid way to make sense of this data.
Using platforms with integrated text analysis, like
SurveyMonkey's text analysis, allows for visualizing open-
ended responses from surveys or social comments.
Quickly spot trending topics, common customer queries, or
emerging sentiment through customizable word clouds.
This enables faster decision-making in crisis management,
product development, and tailoring targeted marketing
strategies based on real-time public opinion.
Co clu io : U lock I ig t wit Word Cloud
Word clouds are more than just pretty pictures; they are a powerful, accessible tool for initial exploratory text analysis.
Reveal Key T e e Guide Furt er Drive Actio able I ig t
They offer an instant, high-level I ve tigatio Start transforming your raw text
overview of the most prominent By highlighting significant into valuable knowledge that
topics within your text data. terms, they provide clear informs strategic decisions today!
directions for deeper, more
focused analysis.
