Engineering Entrepreneurship Proposal Co
Engineering Entrepreneurship Proposal Co
PROPOSAL
CONTENT OF PROPOSAL
Compulsory items to be included are:
1. Executive summary
2. Background
3. Objective
4. Technical description of the venture
5. Market projection
6. Cash flow projection
7. Projected return on investment
8. Conclusion
EXECUTIVE SUMMARY
Should describe in brief:
i. The proposed venture
ii. The opportunity in the venture
iii. The technical description
iv. The cash flow projection
v. The return on investment
vi. The strength of the proposal
BACKGROUND
Should include:
• Current trend in ‘the business sector’
• Future demand and growth area
• Volume of opportunity
• Level of competition
OBJECTIVE
To request for fund for the implementation of
the venture.
TECHNICAL DESCRIPTION
Must include:
i. What the venture is
ii. The business model
iii. The business strategy
iv. The detail specifications
The organisational structure
Set up plan (location, facilities, etc)
The modus operandi of the venture
MARKET PROJECTION
Must include:
• Market sector (market demography)
• Market survey
• Demand projection (trend plot)
• Market share
• Market value
CASH FLOW PROJECTION
Must include:
• Periodic income projection (daily, weekly,
based on venture type, for all income
components, based on market survey)
• Periodic cost projection (for all cost
components)
• Periodic net cash flow over a specified length
of time (weekly, monthly, yearly)
PROJECTED RETURN ON INVESTMENT
To show the economic return on investment