TABLE OF CONTENTS

TLCC Map – Sessions, Labs, and Meals............................................................................... Inside Front Cover

About the Tessitura Network ................................................................................................................................. ii
TLCC2015 Agenda................................................................................................................................................... 1
Tips & Tricks ........................................................................................................................................................... 70
TLCC2015 Planning Committee ......................................................................................................................... 71
Tessitura Network Staff & Board of Directors ................................................................................................ 73
New Organizations since 2014............................................................................................................................. 81
Tessitura Lab............................................................................................................................................................ 82
Sponsor Lab............................................................................................................................................................. 83
Tessitura Technology Roadmap ........................................................................................................................... 84
Network Products & Services .............................................................................................................................. 85
Network Consulting ............................................................................................................................................... 89
Network Learning Resources ............................................................................................................................... 93
Tessitura’s Innovator Series ................................................................................................................................... 94
Antitrust & Confidentiality ................................................................................................................................... 96
Thank You to Our Conference Sponsors .......................................................................................................... 97
Who Are Our Conference Sponsors? ................................................................................................................. 99
Sponsor Map ......................................................................................................................................................... 100
Schedule-at-a-Glance ..............................................................................................................................Back Pages

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i
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ii
 CONFERENCE
AGENDA

Sunday, August 16
Check-In and Information Desk
Badges provided by Hydration stations sponsored by A/V sponsored by
9:00am-4:00pm
Ritz-Carlton
Ballroom,
RC-lobby
and
4:00pm-8:00pm
Grande Check-In & Information Desk sponsored by Directional signage sponsored by
Registration Desk,
JW-lobby

10-Minute Tessitura
Looking for a quick overview of a Tessitura feature, product, or service before
the week gets started? Thinking about attending an introductory Training
session at TLCC, but can’t tell your TNEW from your TRBO? We can help!
After you register, check out these informal short talks and demos by
Network staff. Come and go as you please, and learn a little bit about a lot of different things in the Tessitura universe.
For more information on these topics, attend a Training session or check out the Tessitura Lab during the week.
PRESENTERS:
Christy Carlson, Implementation & Training Consultant, Tessitura Network
Ranie Daw, Application Specialist / Consultant, Tessitura Network
Karyn Elliott, Client Services Manager Web Products, Tessitura Network
10:45am-12:30pm Steve Geahry, Web Product Manager, Tessitura Network
Ritz-Carlton Mara Hazzard-Wallingford, Senior Product Specialist & Technical Sales, Tessitura Network
Ballroom, Rebecca Herberson, Implementation & Training Consultant, Tessitura Network
RC-lobby Eric Margheim, Network Developer, Tessitura Network
Mary Purvis, Director, Special Projects, Support and Managed Services, Tessitura Network
Karen Sterkowicz, Support Escalation Specialist, Tessitura Network

What are Dashboards? (11:00, 12:00) What’s TN Express Web? (11:00, 11:30)
What’s N-Scan? (11:00, 11:30, 12:00) What’s TN Mobile Plus? (10:45, 11:15, 11:45, 12:15)
What’s QuickSale? (10:45, 11:15, 11:45, 12:15) What’s TRBO? (10:45, 11:15, 11:45, 12:15)
What’s RAMP? (11:30, 12:00) What’s T-Stats? (11:00, 11:30, 12:00)
What’s Tessitura On the Go? (10:45, 11:15, 11:45, 12:15)

Mini-Magic: Amazing Things from Planet Tessitura

Smart ideas, simple solutions, amazing Tessitura innovations - that’s
Mini-Magic! Custom screens, overnight stored procedures, creative
reports, other custom elements and shortcuts you can use. You never
All Day- know what you’ll learn here - Mini-Magic is powerful! The Mini-Magic
Ritz-Carlton display is open all week in Community Central.
Ballroom, RC-lobby
Sponsored by

1
 12:00pm – 1:45pm Lunch – Sunday, August 16
12:00pm-1:45pm Lunch: Let the Conference Begin!
Mediterranean Join us for our first lunch. Meet old friends and start making some new ones.
Ballroom, JW-lobby Content sessions start immediately after lunch.

Tessitura Network Chorus Rehearsal and Lunch

12:00pm-1:30pm
The Tessitura Network Chorus will lunch together and then rehearse for our performance on
Coquina Exhibit Sunday evening. Feel free to join this fun group, even if you did not previously sign up.
Hall, JW-lobby Lunch will be available in the rehearsal room.

Conference First Timers’ Lunch

First time at TLCC? Whether you’re new to Tessitura or just new to the Conference,
this is a chance to start your week off right. Join this lunch for first-time TLCC
attendees, learn about the Network, and get your TLCC questions answered early.
Jack and Don will discuss tips and tricks to get the most out of your experience. Start
your networking right away! Presentation begins at 12:30pm. Lunch is available in
12:00pm-1:30pm the meeting room.
Palazzo D-E, PRESENTERS:
JW-lobby Jack Rubin, President, Tessitura Network
Don Youngberg, Vice President Community, Tessitura Network
Today’s First Timers’ Lunch sponsored by

Moderator Mentoring
► Are you moderating a TLCC Discussion this year? New and returning moderators are invited to a casual lunch
roundtable. Bring your questions about moderating, and get advice from experienced Network staff. This is your chance
12:00pm-1:30pm to meet other moderators, compare ideas about leading great discussions, and clear up any concerns you may have.
Mediterranean We want you to feel prepared and comfortable when you walk into your TLCC Discussion. Join us!
Ballroom, JW-lobby MODERATORS:
Alaine Arnott, Project Manager, Tessitura Network
Heather Laidlaw Kraft, Project Manager & Consultant, Tessitura Network
Kjersten Schladetzky, Project Manager & Consultant, Tessitura Network

1:45pm – 3:00pm Concurrent Sessions – Sunday, August 16

A Year in the Life of a Membership: And Many Happy Renewals!
Peer-to-Peer Presentation DEV MBR
Strengthen the Bottom Line Intermediate Level
Plaza I-III, ► How do organizations identify and bring in new members? How do you engage your members throughout the year?
RC-lobby In this session, our presenters will reflect on memberships and explore the many touch points in a patron’s life cycle:
Scan for Presentation appeals, a member’s first event, mid-point review, renewals, lapses, and inactive members.
PRESENTERS:
Conor Bentley, Development Coordinator, Utah Symphony | Utah Opera
Jennifer Schooley, Assistant Manager of Individual Giving, Pittsburgh Cultural Trust Consortium
Trudy Watson, Associate Director of Marketing, Stratford Festival
FACILITATOR:
Emma Larcombe, Application & Support Consultant, Tessitura Network

Advanced T-Stats With T-Stats Users: Beyond the Recipe Book

Peer-to-Peer Presentation A&F DEV EDU IT MBR MKT TKT
Out-of-the-Box Features, Productivity Intermediate/Advanced Levels
► Ready to go beyond the basics in T-Stats? In this session, see real world examples of how your peers in ticketing,
Tuscany E-H, education, and museums are tweaking advanced T-Stats recipes to answer their most challenging questions.
RC-lobby Presentations will include using T-Stats with standard and custom cubes, and in conjunction with other programs like
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Excel, to maximize the possibilities for analyzing sales data, creating reports, tracking dynamic pricing efforts, and
more.
PRESENTERS:
Traci McKinney, Tessitura Analyst, Dallas Theater Center
Dani Meister, Manager, Ticketing and Sales, Balboa Park Cultural Partnership
Ian Traas, Manager Program Services, Science Museum of Minnesota
Mark Marston, Subscription & Customer Service Manager, Pittsburgh Opera
FACILITATOR:
Brian Jackson, Managed Services Specialist, Tessitura Network

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1:45pm – 3:00pm Concurrent Sessions – Sunday, August 16
Basic Development - Structural Concepts: Start Strong...
Training DEV MBR
Amalfi I-II, Out-of-the-Box Features Introductory Level

RC-lower ► The Basic Development sequence provides an overview of fundamental Tessitura functions for the development
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professional, and attending both sessions is highly recommended. This first of two sessions will explore concepts of
campaigns/funds/designations and the appeal/source structure, as well as philanthropic memberships. This session is
designed for new users and users from other functional areas who want to learn more about Tessitura’s development
functionality and tools.
This session content is continued in Basic Development - Entry and Tracking, on Sunday at 3:30pm.
PRESENTER:
David Crowther, Implementation & Training Consultant, Tessitura Network

Basic Marketing - Campaigns, Appeals, and Sources: See Where You’re Going
Training MKT
Tuscany D, Out-of-the-Box Features Introductory Level
RC-lobby ► This is the first of a two-part overview of the fundamental Tessitura marketing tools. In this session we’ll look at
Scan for Presentation the campaigns, appeals and source structure, as well as tracking promotions. We’ll finish up with a tour of Season
Overview. This session is targeted towards new users who have not previously participated in Tessitura marketing
training.
This session content is continued in Basic Marketing - Reporting and Analysis, on Sunday at 3:30pm.
PRESENTER:
Emma Carter, Support & Application Consultant, Tessitura Network
Basic Ticketing - Setup: Build the House
Del Lago 3-4, Training TKT
JW-lower Out-of-the-Box Features Introductory Level

Scan for Presentation ► This is an introductory session designed for new users and those who don’t work in the ticketing area but want an
overview. Topics will include fundamental ideas and best practices to set up facilities, pricing, performances, fees, and
packages, as well as an overview of the Season Maintenance utility.
This session content is continued in Basic Ticketing - Transactions, on Sunday at 3:30pm.
PRESENTER:
JD Short, Tessitura Services Specialist, Tessitura Network
Basics of SSRS: Walk Before You Run
Training IT
Segura 1-4, Productivity Introductory Level
JW-lower ► Using basic custom reports and a live demonstration, this session will lead you through creating an SSRS report
Scan for Presentation and integrating it with Tessitura. Starting with a broad overview of SSRS, we will show examples of basic tablix and
matrix report objects, giving tips on when to use each type. Then, we will review adding the report to the Tessitura
client.
PRESENTERS:
Lori Field, Technical Consultant, Tessitura Network
Marty Jones, Technical Consultant, Tessitura Network

Basics of Tessitura Dashboards: Be Prepared to Flip Your Widget!

Training All Areas
Del Lago 1-2, Out-of-the-Box Features, Productivity All Levels

JW-lower ► In this session, we’ll look at best practice approaches to strategic reporting using Dashboards and the on-demand
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metrics they provide. Looking at the flexibility and power of the widget, you’ll learn which questions to ask when building
dashboards. This session is geared toward users who will be setting up dashboards for themselves or others using out-
of-the-box functionality to create helpful metrics for any level of management.
This session is also presented on Monday at 10:45am.
PRESENTERS:
Kirk Mortensen, Product Manager, JCA, Inc.
Amy Aldrich, Product Manager, JCA, Inc.

3
 1:45pm – 3:00pm Concurrent Sessions – Sunday, August 16
Consortia Best Practices - Operations and Setup: Stop, Collaborate and Listen
Panel Discussion All Areas
Productivity, Consortia, Large Orgs All Levels
Napoli I-II, ► Running a consortium comes with unique challenges. In this session, we’ll have panelists from consortia share
RC-lower their operational best practices. Join us to talk with our panelists about communication among consortium partners,
Scan for Presentation administering Tessitura, setting up control groups and security, managing shared data, creating shared reports, and
other challenges that arise with large groups of users.
PANEL MODERATOR:

Melissa Champ, Support Team Lead, Web Products, Tessitura Network

PANELISTS:
Annie Scally, Project Manager, Ticketing Network East Midlands
Katie Lachance-Duffy, Application Systems Analyst / DBA, Wilma Theater
Nancy Sheleheda, Senior Director of Application Development & Support Services, Pittsburgh Cultural Trust Consortium
Cultivating Super Users: Begin Your Journey at Gate 9-3/4
Discussion A&F DEV EDU IT MBR MKT TKT
Segura 5, Productivity Intermediate/Advanced Levels

JW-lower ► It doesn’t require magical powers to become a super user, only the desire for growth and a supportive environment.
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How can we help our colleagues become “super users” in their areas and beyond? What strategies have you used to
after Sept 14 help your leadership and staff see the value of investing time and other resources in training? Come ready to discuss
ideas and techniques for empowering and advancing your users.
MODERATORS:
Kristina Williams, Development Operations & Membership Manager, Shakespeare Theatre Company
Natasha Purkiss, Implementation & Training Consultant, Tessitura Network
SUBJECT MATTER GURU:
Brian Wilbur Grundstrom, Database Administrator, Shakespeare Theatre Company
EXECUTIVE TRACK: Responsive Organizational Leadership: If You’re Not Moving Forward,
You’re Falling Behind
Peer-to-Peer Presentation EXEC
All Levels
► We’ll kick off the Executive Track by taking a look at how organizations have evolved and built their organizational
cultures and structured their senior teams to take advantage of Tessitura as an enterprise-wide system - and the rapidly
evolving opportunities and demands of information and technology. We’ll also explore how agile leadership and the
rise of collaborative opportunities within our organizations are essential to the health and flexibility of today’s arts and
Palazzo A-C, cultural institutions.
JW-lobby PRESENTERS:
Scan for Presentation Scott Harrison, Vice President of Advancement & External Relations, Detroit Symphony Orchestra
Philippe Magid, Executive Director, Bangarra Dance Theatre
James Walker, Director of Information Technology, Oregon Shakespeare Festival
FACILITATOR:
Anna Wessely, Software Development Project Manager, Tessitura Network
Today’s Executive Track Sessions are sponsored by

Getting Education Into Tessitura: A Hitchhiker’s Guide to the Galaxy

Panel Discussion EDU TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Introductory Level
► Is the Tessitura universe alien to your education department? Wondering what out-of-the-box features or
customizations will steer your ship in the right direction? This session will traverse Tessitura basics for education
Palazzo E, JW-lobby program administrators. Learn how to track attendance, generate real-time reports, segment sensitive data for student
Scan for Presentation programming, and collaborate with other departments. Our panelists will share their tips and tricks, and we’ll open the
floor for your questions and ideas.
PANEL MODERATOR:
Colleen O’Hara, Project Manager, Tessitura Network
PANELISTS:
Brad Casey, Managing Director - Patel Conservatory, David A. Straz, Jr. Center for the Performing Arts
Cassie LaFevor, HOT Manager TPAC Education, Tennessee Performing Arts Center
Andrew Goldstein, Administrative Coordinator, Seattle Opera
Maria Rhor, Coordinator for Administration, The Metropolitan Museum of Art
Anne Marie Ryan, Project Manager, The Metropolitan Museum of Art

4
 1:45pm – 3:00pm Concurrent Sessions – Sunday, August 16
Intro to mail2
Info All Areas
Marbella 4, All Levels

JW-lower ► This session will introduce you to mail2, the next generation of robust email marketing integrations. You’ll see
Scan for Presentation the cost savings of unlimited email, experience the robust features, understand the benefits of an email marketer’s
approach to Tessitura integration, and see where the mail2 platform is headed. Join us for a demonstration and
interactive question and answer period.
PRESENTERS:
Chris Szalaj, Vice President of Business and Product Development, L2 Interactive
Sydney Lynch, mail2 Product Support Specialist, L2 Interactive
John Voight, mail2 On-Boarding & Training Specialist, L2 Interactive

QuickSale Setup: You Really Know How to Push My Buttons

Training IT MBR TKT
Marbella 1-2, Out-of-the-Box Features, Productivity, Admissions-Based, New Features Introductory/Intermediate Levels
JW-lower ► Empower your sales team to sell with speed and grace using the button-driven QuickSale screen. You choose the
Scan for Presentation products, you choose the layout. Admissions, memberships, contributions, packages, and merchandise - are all at the
touch of a button. In this session, we’ll set up QuickSale screens that defy space and time and discuss ideas that you
can take home to help your team be lightning-quick.
This session is also presented on Wednesday at 10:45am.
PRESENTER:
Nick Barnett, Quality Assurance Associate, Tessitura Network
Rankings for Development: Tinder for Donors; Do You Swipe Right?
Peer-to-Peer Presentation A&F DEV IT MBR
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Intermediate/Advanced Levels
► Having trouble identifying which of your donors are most likely to give a major, capital campaign, or planned gift?
Palazzo F-H, Did you note some names once, but lose the Post-it? This session will explore how Tessitura users are automating and
JW-lobby using Rankings to find these donors, convert ticket buyers to first-time donors, and tap new sources of revenue through
predictive fundraising models.
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Nicholas Walls is presenting on behalf of Seattle Opera.
PRESENTERS:
Nicholas Walls, Gift Officer, Seattle Symphony Orchestra,
Amy Lampi, Associate Director of Development, Alley Theatre
Richard Jackson, Database Administrator, Alley Theatre
Anthony Busti, Assistant Director of Donor Information, Metropolitan Opera
FACILITATOR:
Kerry Reeve, Application & Support Consultant, Tessitura Network
Storytelling Across Your Organization: Reading From the Same (Play)book
Discussion A&F DEV EDU MKT MBR
Strengthen the Bottom Line, Industry-Wide Interest Introductory/Intermediate Levels
Siena I-II, RC-lower ► Content marketing is king, but how do you develop a stream of meaningful stories that raise brand awareness while
Scan for Discussion Notes supporting sales and fundraising goals? Who owns the creative process? How do you strike a balance between your
after Sept 14
everyday responsibilities and developing stories with a shelf life? Share your tips on creating an authentic, consistent,
productive story that can be used cross-departmentally to achieve individual and collective goals.
MODERATORS:
Kent Davidson, Director, Strategic Programs, Partnerships & Marketing, 92nd Street Y
Mark Rhodes, Senior Developer, Tessitura Network
SUBJECT MATTER GURU:
Reynaldi Lindner Lolong, Marketing & Membership Manager, The Public Theater
Tessitura v12+ Overview and Preparation: The Evolution Starts Now!
Training All Areas
Palazzo D, JW-lobby Out-of-the-Box Features, New Features Introductory/Intermediate Levels
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► The highly anticipated v12.5 release is here and it’s time to upgrade! We will take you through the upgrade process
to v12.5 and help with your project planning. You will see an overview of v12 application features and the migration.
We’ll also touch on timeline expectations, testing requirements, and resource planning.
PRESENTERS:
Meaghan Metke, Product Specialist & Technical Sales, Tessitura Network
Karen Sterkowicz, Support Escalation Specialist, Tessitura Network

5
 1:45pm – 3:00pm Concurrent Sessions – Sunday, August 16
Web Developers Forum: All Things HTTP://
Amarante 2-3, Discussion IT WEB
JW-lower Productivity, New Features Intermediate/Advanced Levels

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► Web developers unite! Join members of the Tessitura web team for a power-packed roundtable discussion on all
after Sept 14 things [Link] Bring your ideas to excite, perplex, and impress your developer peers. Hot topics for this year’s discussion
may include working with Tessitura v12.5, Pricing and Messaging Rules, REST API, mobile development, and more!
Note: This session is intended for web developers specifically and content will be focused at a technical level.
MODERATORS:
James Boncek, Technical Web Specialist, Tessitura Network
Heather Reynolds, Lead Developer Web Products, Tessitura Network

Ritz-Carlton
Sponsor Lab
The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom,
ask questions, learn about their products and services, and meet with our
RC-lobby sponsor vendors.

Ritz-Carlton
Tessitura Lab
The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, in the Tessitura application and to ask questions about Tessitura products
RC-lobby and services.

3:00pm – 3:30pm Afternoon Networking Break – Sunday, August 16

Afternoon Networking Break
Breaks are set up in various locations; get your break at the location nearest your next session.
Ritz-Carlton
Ballroom & This afternoon’s break is sponsored by
Prefunction Areas

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

3:30pm – 4:45pm Concurrent Sessions – Sunday, August 16

Basic Development - Entry and Tracking: …Finish Strong
Training DEV MBR
Amalfi I-II, Out-of-the-Box Features Introductory Level

RC-lower ► The Basic Development sequence provides an overview of fundamental Tessitura functions for the development
Scan for Presentation professional, and attending both sessions is highly recommended. In this second of two sessions, we’ll pick up where
Basic Development - Structural Concepts left off. We’ll cover acknowledgements and contribution processing, and finish
with plans and portfolios in v12.
This session content is continued from the earlier session Basic Development - Structural Concepts, on Sunday at
1:45pm.
PRESENTER:
David Crowther, Implementation & Training Consultant, Tessitura Network
Basic Marketing - Reporting and Analysis: See Where You’ve Come From
Training MKT
Tuscany D, Out-of-the-Box Features Introductory Level
RC-lobby ► If you are looking to learn more about Tessitura’s marketing tools, this is the session for you. This is the second of a
Scan for Presentation two-part overview of the fundamental Tessitura marketing tools. In this session we’ll have an introduction to analyzing
data using lists and extractions and take a peek at T-Stats and Dashboards.
This session content is continued from the earlier session Basic Marketing - Campaigns, Appeals, and Sources, on
Sunday at 1:45pm.
PRESENTER:
Emma Carter, Support & Application Consultant, Tessitura Network

6
 3:30pm – 4:45pm Concurrent Sessions – Sunday, August 16
Basic Ticketing - Transactions: Open the Door
Del Lago 3-4, Training TKT
JW-lower Out-of-the-Box Features Introductory Level

Scan for Presentation ► This session will provide an overview of ticketing transactions including terminology; best practices and procedures
for processing single tickets, subscriptions, and exchanges; and a brief look at QuickSale functionality. This is an
introductory session designed for new users and those who don’t work in the ticketing area but want an overview.
This session content is continued from the earlier session Basic Ticketing - Setup, on Sunday at 1:45pm.
PRESENTER:
JD Short, Tessitura Services Specialist, Tessitura Network
Creating Interceptors and Plugins: A Little Code Goes a Long Way
Training IT
Segura 5, JW-lower Productivity Intermediate/Advanced Levels

Scan for Presentation ► Want to learn how to incorporate your organization’s business rules into the framework of Tessitura? This session
will walk you through the process of creating and installing a plugin using Visual Studio and IIS. Real world examples
will show how you can leverage interceptors to transform and validate data, log exceptions, send notifications, and
integrate with Third-Party services.
PRESENTERS:
Patrick Drew, Support & Application Consultant, Tessitura Network
Ravi Ranjan, Senior Developer, Tessitura Network
Dashboard Magic: Widget Wizardry Show and Tell
Peer-to-Peer Presentation All Areas
Out-of-the-Box Features, Productivity All Levels
Tuscany E-H, ► “I didn’t know Tessitura Dashboards could do that!” Our presenters will discuss their Dashboard success stories,
RC-lobby their most effective dashboards, and how you can set them up for your organization as soon as you get home. We’ll
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also look at what’s possible with a bit of IT know-how for the more adventurous.
PRESENTERS:
Debbie Harland, Box Office Systems & Database Manager, Old Vic Theatre
Andrea Williams, Manager of Operations & Analytics, National Geographic Society
Deanna Underwood, Senior Officer - Friends’ Corps, The National Ballet of Canada
Matthew Hoyt, Database Administrator, STL Symphony
FACILITATOR:
Paul Callas, Application & Support Consultant, Tessitura Network
Email Marketing Campaigns and Strategies: FW: “Please Respond if You’re Not Dead”
Discussion EDU MBR MKT TKT WEB
Napoli I-II, Productivity, Industry-Wide Interest Introductory/Intermediate Levels

RC-lower ► Your upcoming production, exhibit, or season has been announced - what’s your next marketing move? Let’s share
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tips and strategies from organizations around the world on creating successful email marketing campaigns. Whether
after Sept 14 you’re trying to track and analyze your results, plan an organized schedule, or keep up with new technology, take away
tips for success at your organization!
MODERATORS:
Gabriela Jirasek, New Media Manager, Goodman Theatre
Heather Laidlaw Kraft, Project Manager & Consultant, Tessitura Network
SUBJECT MATTER GURU:
Alexandra Barber, Digital Marketing Manager, Roundabout Theatre Company
EXECUTIVE TRACK: Data-Driven Decision Making: The New World of 3D Understanding
Peer-to-Peer Presentation EXEC
All Levels
► With myriad challenges facing organizations, Tessitura and other information systems can help executives make
strategic decisions. In this session, we’ll look beyond the day-to-day to understand how Tessitura’s easy-to-use
Palazzo A-C, business intelligence (BI) tools can help inform and monitor data-driven decisions. See how organizations have used
JW-lobby data-mining, reporting, and the flexibility inherent in the system. We’ll move from what’s available out-of-the-box, to a
Scan for Presentation more complex example, and conclude with a future-thinking scenario.
PRESENTERS:
Tom O’Connor, Director, Enterprise Consulting, Tessitura Network
Christina Østerby, Director of Analytics and Business Development, The Royal Danish Theatre
Catherine Devine, Chief Digital Officer, American Museum of Natural History
FACILITATOR:
Anna Wessely, Software Development Project Manager, Tessitura Network
Today’s Executive Track Sessions are sponsored by JCA, Inc.

7
 3:30pm – 4:45pm Concurrent Sessions – Sunday, August 16
Intro to T-Stats: Self-Serve Reporting for the Whole Team
Info A&F DEV EDU IT MBR MKT TKT
Palazzo F-H, Strengthen the Bottom Line, Out-of-the-Box Features Introductory Level
JW-lobby ► Ever wonder why so many forum responses ask, “Do you have T-Stats?” This session will introduce you to both the
Scan for Presentation basics and further capabilities of T-Stats - Tessitura’s fully integrated data analysis and ad hoc reporting tool. T-Stats
is a standard Tessitura component and an integral part of the Tessitura Business Intelligence Suite. This introductory
session is ideal for new T-Stats users, or organizations that have not yet implemented T-Stats.
PRESENTERS:
Kirk Mortensen, Product Manager, JCA, Inc.
Amy Aldrich, Product Manager, JCA, Inc.
Keep Your TUG Chugging Along: All Aboard the TUG Express!
Discussion A&F DEV EDU IT MBR MKT TKT
Consortia, Industry-Wide Interest Introductory/Intermediate Levels

Capri, RC-lower ► A regional Tessitura User Group is a great way to keep the TLCC vibe going year round, enhance your
Scan for Discussion Notes
organization’s use of Tessitura, and discuss topics of industry wide interest with peers in your region. Come discuss
after Sept 14 programs and formats that have worked for your TUG, and how to keep the momentum going. Find out how the
Network can help you start or maintain a group of your own.
MODERATORS:
Tom Brown, Tessitura Business Manager, Brooklyn Academy of Music
Tami Fox, Services & Community Relations Specialist, Tessitura Network
SUBJECT MATTER GURUS:
Nicola Blackburn, Ticket Sales Manager, Theatre Royal and Royal Concert Hall
Jeffrey Cass, Implementation & Training Consultant, Tessitura Network
Leveraging v12 Pricing Setup: The Tessitura Power Grid
Training MKT TKT
Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels
Palazzo E, JW-lobby ► This session will help you get started with the new Pricing Setup to take advantage of its simplicity and advanced
Scan for Presentation capabilities. See examples of conversions from v11 pricing to layers in v12, and explore new approaches to setup using
pricing events. We’ll touch on the excitement of v12.5 pricing rules. Learn tricks to simplify your pricing setup including
offers, template best practices, and how best to use multiple pricing layers.
This session is also presented on Wednesday at 1:[Link] session is also presented on Wednesday at 1:45pm.
PRESENTERS:
Emma Larcombe, Application & Support Consultant, Tessitura Network
Gregg Stickney, Director of Support, Tessitura Network
Plans for Education: Coloring Outside the Lines, Inside the Software
Peer-to-Peer Presentation DEV EDU MKT
Out-of-the-Box Features, Productivity, New Features All Levels
► The feature-rich plans tab in Tessitura v12 was born in the fundraising department, but potential uses go way
Plaza I-III, beyond that. Find out how education departments are imagining and implementing ideas to use plans and portfolios
RC-lobby to track school relationships, auditions and applications, prospective students and teachers, and more. Build your own
Scan for Presentation
portfolio of ideas for this easy-to-configure tool - and make sure you’re communicating with other departments!
PRESENTERS:
Teresa Rende, Education & Community Engagement Coordinator, Goodman Theatre
Mary French, Database Manager, Atlanta Ballet
Meredith Deeley, Folger Institute Administrative Assistant, Folger Shakespeare Library
Mark Allwein, School Programs Manager, Seattle Opera
Andrew Goldstein, Administrative Coordinator, Seattle Opera
FACILITATOR:
Beth Gilliland, Documentation & Product Specialist, Tessitura Network
Prospect Research and Assessing Wealth: Finding the Needle in the Haystack
Panel Discussion DEV
Strengthen the Bottom Line, Productivity Introductory/Intermediate Levels
► Do you know how much potential is in your database today? Once you’ve identified a prospect, what’s the next
Segura 1-4, step? Our panelists will discuss how to assess your audience, use tools like WealthEngine to find new donors, and
JW-lower maximize revenue for your organization. Bring your questions and ideas to engage with our panel!
Scan for Presentation
Nicholas Walls is presenting on behalf of Seattle Opera.
PANEL MODERATOR:
Melissa Malone, Application Support Specialist, Tessitura Network
PANELISTS:
Sadie Treese, Development Systems Coordinator, Pittsburgh Cultural Trust Consortium
Nicholas Walls, Gift Officer, Seattle Symphony Orchestra
Matthew Echert, Development Research Manager, Pacific Northwest Ballet
JB Rauch, Vice President Channels, WealthEngine

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 3:30pm – 4:45pm Concurrent Sessions – Sunday, August 16
Retaining Your Audience With Customer Service: Customer Service Is the New Marketing
Discussion MBR TKT
Industry-Wide Interest All Levels
Siena I-II, RC-lower ► Customers have more options than ever before on where to spend their entertainment dollars. How can you best
Scan for Discussion Notes serve everyone in your diverse audience? Are your customer service representatives empowered to solve problems on
after Sept 14
their own? This session will consider the customer experience from the time they order tickets through their post-visit
“glow”. Come discuss how you meet your audience’s needs and keep them coming back with great customer service.
MODERATORS:
Shane Quinn, Assistant Director of Audience Services, Yale Repertory Theatre
Alex Lee, Application Support Specialist, Tessitura Network
SUBJECT MATTER GURU:
Shane Morton, First Assistant Treasurer Box Office, Los Angeles Opera
Tessitura Server Administration: Conducting Your Tessitura
Training IT
Del Lago 1-2, Productivity Advanced Level

JW-lower ► Interested in maximizing efficiencies and configuring your Tessitura servers and services for scalability? Learn
Scan for Presentation about some common server configurations including virtualization options and deployment via terminal services. Using
the layout of the Tessitura RAMP environment as an example, this presentation will talk through the decision-making
process, and showcase some options available to your organization. We’ll encourage others to share their experience
with administering a local (non-RAMP) Tessitura environment.
PRESENTERS:
Aaron Greene, Managed Services Operations Manager, Tessitura Network
Adam Mikolajczyk, Managed Services Operations Specialist, Tessitura Network
The Vast World of Memberships: Ideas From Around the Globe
Discussion DEV MBR MKT TKT
Strengthen the Bottom Line, Admissions-Based, Industry-Wide Interest Introductory Level
Palazzo D, JW-lobby ► What makes a membership in Sydney different from one in Boston? Let’s find out! From museums to symphonies,
Scan for Discussion Notes arts presenters to education partners, let’s discuss how memberships are defined across organizations. We’ll survey
after Sept 14
the member landscape from acquisition to benefits, examine the use of Tessitura for memberships, and exchange tips
on measuring member value. Walk away with a new perspective on memberships!
MODERATORS:
Heather Calvin, Associate Vice President Visitor Services & Membership, Museum of Science
David Ellis, Director Strategic Accounts, Tessitura Network
SUBJECT MATTER GURU:
Anthony Busti, Assistant Director of Donor Information, Metropolitan Opera
Web Developers Show-N-Tell: All Things HTTP://
Panel Discussion IT WEB
Productivity Intermediate/Advanced Levels
► After getting a hundred and one great ideas circulating from the Web Developers Forum discussion, we’ll change
Amarante 2-3, gears and allow these web rock stars to showcase some of the best new work they’ve completed since we got together
at TLCC2014. Prepare to be amazed, astounded and maybe even a little jealous ... Note: This session is intended for
JW-lower
web developers specifically and content will be focused at a technical level.
Scan for Presentation
MODERATORS:
James Boncek, Technical Web Specialist, Tessitura Network
Heather Reynolds, Lead Developer Web Products, Tessitura Network
PANELISTS:
Ariana French, Director Digital Technology, American Museum of Natural History
Matthew Tarr, Director Digital Architecture, American Museum of Natural History
Micah Walter, Webmaster, Cooper Hewitt, Smithsonian Design Museum
David Meyer, Director of Web & Web Development, 92nd Street Y
WordFly for WordFly Users
Training All Areas
Marbella 1-2, All Levels
JW-lower ► As digital messaging continues to evolve, so do your customers’ expectations. In this session, we’ll discuss how
Scan for Presentation WordFly helps you meet evolving demands for a seamless communication experience across devices. WordFly
enables you to collaborate across teams, assess campaign effectiveness, and respond to change. We’ll discuss new
features, marketing trends, and how WordFly is growing to allow you to deliver more effective messaging and find new
opportunities for growth.
PRESENTER:
Kirk Bentley, Engagement Manager, POP

9
 3:30pm – 4:45pm Concurrent Sessions – Sunday, August 16
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

5:00pm – 5:30pm Tessitura Network Chorus Rehearsal – Sunday, August 16

Tessitura Network Chorus Rehearsal
Mediterranean The Tessitura Network Chorus rehearses again for our performance tonight.
Everyone is welcome to join, even if you didn’t sign up during registration or
Ballroom, JW-lobby
missed the first rehearsal.

Evening – Conference Welcome and Neighborhood Networking

Sunday, August 16

Conference Welcome
Join us as President Jack Rubin delivers the Conference Welcome. He will set the stage for our
6:00pm-6:30pm Conference, and our evening event, with his inspiring talk, “Community: It’s in Our DNA.”
Mediterranean Neighborhood Networking, immediately following Jack’s welcome, is the perfect way to end our
Ballroom, JW-lobby first day together with a community evening of dinner, refreshments, and networking.
PRESENTER:
Jack Rubin, President, Tessitura Network
Neighborhood Networking
After the Conference Welcome we’ll enjoy the rest of our evening with Neighborhood Networking and dinner. To begin,
Don Youngberg will get us prepared by sharing the plan for the night. Then, there will be two sequential Block Parties in
different areas where you’ll meet and dine with others in groups by organizational genre and then by interest/functional
area. At the conclusion of Neighborhood Networking, we’ll have a performance by the Tessitura Network Chorus! Get
ready for food, drinks, and fun!
PRESENTER:
Don Youngberg, Vice President Community, Tessitura Network
6:30pm-10:00pm
JW-lobby & Tonight’s Neighborhood Networking is sponsored by
RC-lobby
Various Locations

10
Monday, August 17
Check-In and Information Desk
Badges provided by Hydration stations sponsored by A/V sponsored by

7:30am-6:30pm
Grande Registration
Desk,
JW-lobby Check-In & Information Desk sponsored by Directional signage sponsored by

7:30am – 9:00am Breakfast – Monday, August 17

Breakfast
Lots of options this morning - Breakfast, Labs, and Discussions. Breakfast Discussions begin at 8am; buffets are
Mediterranean located outside of discussion rooms.
Ballroom, Ritz-
Today’s breakfast is sponsored by
Carlton Ballroom, &
Prefunction Areas

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

8:00am – 8:45am Breakfast Discussions – Monday, August 17

Donor Listings and Recognition: How Do You Spell That Again?
Discussion A&F DEV MBR
Palazzo D, JW-lobby Out-of-the-Box Features, Productivity Introductory Level

Scan for Discussion Notes

► Ever had a donor that prefers to be listed as anonymous or with a nickname for some gifts... but not others? Or have
after Sept 14 you needed to recognize someone at a higher level than their current gift? There must be a better way than a Post-it on
your computer monitor! Come discuss how your organization can use the available tools to get it right every time.
MODERATORS:
Alma Rouse, Director of Development Operations, Dallas Symphony Orchestra
Melissa Malone, Application Support Specialist, Tessitura Network
SUBJECT MATTER GURU:
Josh Harrold, Annual Fund Manager, Los Angeles Opera
Empowering and Leveraging Super Users: Sustain Your Superheroes
Discussion A&F IT
Plaza I-III, Productivity, Large Orgs All Levels
RC-lobby ► You may have super users on your staff who help advocate for better use of Tessitura throughout the organization.
Scan for Discussion Notes How can you best support these colleagues to make the most of their skills, and how can they help you? Join us to
after Sept 14 discuss practical tips for identifying, nurturing, and cultivating your super users.
MODERATORS:
Janna Ellis, Director Yale Tessitura Consortium, Yale University
Steven Lone, Application Support Specialist, Tessitura Network
SUBJECT MATTER GURU:
Michele Keutsch, Tessitura Administrator, Stratford Festival

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 8:00am – 8:45am Breakfast Discussions – Monday, August 17
EXECUTIVE TRACK: Breakfast Networking for Executives: Good Eats and Great Conversation
Discussion EXEC
All Levels
► At a Conference this big, it’s tough to meet everyone you want to meet! We’re here to help. At the Executive Track
breakfast, get your networking off to a fast start with one of our table hosts, who represent a broad cross-section of
executives in the Tessitura community. Sign up for a table on Sunday, or grab any empty seat on Monday morning.
FACILITATOR:
Anna Wessely, Software Development Project Manager, Tessitura Network
TABLE HOSTS:
Annie Burridge, Managing Director, Opera Philadelphia
Kristin Darrow, Vice President Internet Strategy, Tessitura Network
Chuck Reif, Senior Vice President Development & Technical, Tessitura Network
Catherine Devine, Chief Digital Officer, American Museum of Natural History
Palazzo A-C, Kevin Giglinto, Vice President for Strategy & Special Initiatives, Chicago Symphony Orchestra
JW-lobby Scott Harrison, Vice President of Advancement & External Relations, Detroit Symphony Orchestra
Philippe Magid, Executive Director, Bangarra Dance Theatre
Lisa Middleton, Director of Marketing, Lyric Opera of Chicago
Christina Østerby, Director of Analytics and Business Development, The Royal Danish Theatre
David Pearce, Business Performance Director, Wales Millennium Centre
James Walker, Director of Information Technology, Oregon Shakespeare Festival
Sarah Woods, Director of External Affairs, Royal Albert Hall
Today’s Executive Track Sessions are sponsored by

Go Green; Stay Green: Where Energy Efficiency and Work Efficiency Meet
Discussion All Areas
Strengthen the Bottom Line, Industry-Wide Interest All Levels
Capri, RC-lower ► Does your organization commit to sustainability, or do you feel like the only one recycling and printing double-sided?
Scan for Discussion Notes Let’s discuss reducing waste throughout the organization, getting the executive team on board with an organizational
after Sept 14
plan, and the benefits that can accrue when you enact green business practices. Learn what your peers are doing to
save the planet while saving money for their organizations.
MODERATORS:
Mark Marston, Subscription & Customer Service Manager, Pittsburgh Opera
Dale Aucoin, Support Escalation Specialist, Tessitura Network
SUBJECT MATTER GURU:
Sarah Stevens-Morling, Director of Technology Media & Web Services, Yale University School of Drama

Open Source Development and Collaboration: We’re All in This Together

Discussion IT WEB
Del Lago 1-2, Strengthen the Bottom Line, Productivity, Small Orgs, Industry-Wide Interest Intermediate/Advanced Levels
JW-lower ► How often do Tessitura organizations expend resources to build websites that fulfill very similar purposes? When is
Scan for Discussion Notes it truly worth it, and when are we just reinventing the wheel? Let’s discuss how we can work together to develop tools
after Sept 14 collaboratively, increase efficiency and ROI, and convince executives that open source is worth a shot.
MODERATORS:
Chris Tusciuk, Director of IT, The New 42nd Street / The New Victory Theater
Samuel Menard, Web Developer & Consultant, Tessitura Network
SUBJECT MATTER GURU:
Bryan Drenner, Web Developer, The New 42nd Street / The New Victory Theater

Privacy Laws and Email Marketing Best Practices: How to Stay off the Interpol List
Discussion A&F DEV EDU MBR MKT TKT WEB
Industry-Wide Interest Introductory/Intermediate Levels

Siena I-II, RC-lower ► Keeping our patrons and their data safe and secure will lead to longer, more productive relationships. But the rules
governing digital privacy around the globe are constantly changing. Share how your organization has navigated these
Scan for Discussion Notes
after Sept 14 issues and adapted to laws regarding email marketing and fundraising communications. Let’s discuss best practices for
collecting and sharing information online.
MODERATORS:

Kent Davidson, Director, Strategic Programs, Partnerships & Marketing, 92nd Street Y
Ranie Daw, Application Specialist / Consultant, Tessitura Network
SUBJECT MATTER GURUS:
Jason Taylor, Database Manager, Toronto Symphony Orchestra
Beau Vigushin, Director Ticketing & CRM, Arts Centre Melbourne

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 8:00am – 8:45am Breakfast Discussions – Monday, August 17
Del Lago 3-4, RAMP User Meet-Up: Say Hi to Your Virtual Friends
JW-lower Discussion All Areas
All Levels
Scan for Discussion Notes
after Sept 14 ► Join fellow RAMP users to share tips and tricks and meet members of your RAMP Support team!
MODERATORS:
Brian Jackson, Managed Services Specialist, Tessitura Network
Chris LaBove, Managed Services Operations Specialist, Tessitura Network

Tessitura Onboarding Best Practices: Enthuse or Lose

Discussion All Areas
Productivity All Levels
Palazzo E, JW-lobby ► How do you train and engage new staff at your organization in Tessitura? Do you have a training program in place?
Scan for Discussion Notes Have you created your own documentation, or do you point people to Tessitura’s Learning Resources? Come share
after Sept 14
your successes and challenges with getting your colleagues up and running, and take away some new ideas from this
discussion.
MODERATORS:
Monica Martin, Database Administrator, Oregon Shakespeare Festival
Marley Wynne, Implementation Specialist Web Products, Tessitura Network
SUBJECT MATTER GURU:
Jenny Graf, Tessitura Systems Administrator, UMS

Tracking Your Telefunding: What Happens on the Call Doesn’t Stay on the Call
Discussion DEV MBR
Napoli I-II, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Industry-Wide Interest Intermediate Level
RC-lower ► How does your organization track touch points for your telefunding campaigns? Are you using plans, steps, or CSIs,
Scan for Discussion Notes or other custom solutions? What notes do you take, and what trends do you see? Join us to discuss how we can all get
after Sept 14
the most out of our telefundraising efforts.
MODERATORS:
Tegan Ketchie, Business Processes Manager, Atlanta Symphony Orchestra
Chris Hipschen, Quality Assurance Lead, Tessitura Network
SUBJECT MATTER GURU:
Melissa Scott, Director of Data Systems, Cincinnati Symphony Orchestra
9:00am – 10:15am Concurrent Sessions – Monday, August 17
Advanced Extractions: The Art Behind the Science
Training DEV EDU IT MBR MKT TKT
Out-of-the-Box Features, Productivity Advanced Level
Palazzo F-H, ► Paint with data! Explore beyond the basics of extractions and experiment with finding creative ways to solve your
JW-lobby more complex targeting needs. Do members upgrade at a higher rate than ticket buyers become new members?
Scan for Presentation Answering this question requires data. We’ll dive into the segmentation functionality of extractions, learn how to use
them to improve communication efforts, and see how v12 enhances your ability to view the constituents you’re looking
for.
This session is also presented on Wednesday at 3:30pm.
PRESENTERS:
Beth Gilliland, Documentation & Product Specialist, Tessitura Network
Matt Hilgers, QA Specialist - Development, Tessitura Network
Basic Memberships - Fundamentals: Getting Started
Training DEV MBR
Marbella 1-2, Out-of-the-Box Features, Admissions-Based Introductory Level

JW-lower ► This session is the first of two that provide an overview of membership fundamentals in Tessitura. In this session
Scan for Presentation we’ll explore campaign/fund/membership setup; selling memberships through contribution entry, ticket order details,
and QuickSale; keeping membership data current; and basic membership list criteria. This session is recommended
for those new to Tessitura memberships or for those who would like a refresher on basic membership functionality and
features.
This session content is continued in Basic Memberships - Further Topics, on Monday at 10:45am.
PRESENTER:
Mara Hazzard-Wallingford, Senior Product Specialist & Technical Sales, Tessitura Network

13
 9:00am – 10:15am Concurrent Sessions – Monday, August 17
Basics of Stored Procedures: The Logical Place for Your Logic
Training IT
Napoli I-II, Productivity Introductory/Intermediate Levels
RC-lower ► This session is targeted towards users proficient in writing SQL queries who are looking to expand their abilities.
Scan for Presentation We will cover creating, modifying, and using stored procedures. In addition, we will look at SQL features important for
stored procedures. We’ll use examples from the Tessitura database to illustrate these points and demonstrate how to
customize a stored procedure.
PRESENTERS:
Chris Hall, Technical Consultant, Tessitura Network
Mark Rhodes, Senior Developer, Tessitura Network
Best Practices for Testing: Problem Free Philosophy
Discussion A&F DEV IT MKT TKT WEB
Del Lago 3-4, Productivity Introductory Level
JW-lower ► How much testing is enough? Who completes testing, and do you use documentation? How do you test a version
Scan for Discussion Notes upgrade, season on-sale, new report, or customization? Come discuss the methods, check lists, and techniques that
after Sept 14 have worked for you, and pick up some fresh ideas for your next project.
MODERATORS:
Janna Ellis, Director Yale Tessitura Consortium, Yale University
Emma Carter, Support & Application Consultant, Tessitura Network
SUBJECT MATTER GURU:
Sean Pinto, Database & Web Manager, Center Theatre Group
BI for Ticketing - Reporting: It’s a Numbers Game
Tuscany D, Training A&F EDU IT MKT TKT
RC-lobby Out-of-the-Box Features Introductory/Intermediate Levels

Scan for Presentation ► Having trouble effectively reporting daily sales numbers? Proofing or settling a show? Analyzing performance sales
across and between productions and seasons? All the numbers you need are in Tessitura - let us help you find them!
We’ll review the most effective options in Tessitura standard reports for all your daily and periodic ticketing reporting
needs.
PRESENTER:
Jonathan Smillie, Implementation & Training Consultant, Tessitura Network
Digital Audience Engagement: Have Some HTTP With Those Tickets!
Panel Discussion EDU IT MBR MKT TKT WEB
Productivity, Industry-Wide Interest All Levels
► Arts and cultural organizations are some of the most successful at enchanting customers and creating long-lasting
Palazzo E, JW-lobby affinity. Many have successfully made the hop into digital media and are building new-form audience engagement.
Whether you’re just starting out or have a well-established base, this session will investigate how can you grow digital
Scan for Presentation
engagement, sustain it, and translate it into sales and affinity programs that help realize your organization’s broader
goals.
PANEL MODERATOR:
Kristin Darrow, Vice President Internet Strategy, Tessitura Network
PANELISTS:
Lisa Middleton, Director of Marketing, Lyric Opera of Chicago
Christina Østerby, Director of Analytics and Business Development, The Royal Danish Theatre
Ezra Wiesner, Managing Director of IT, Philadelphia Orchestra
EXECUTIVE TRACK: Leading a Customer-Centric Organization: It’s Not Just Who You Know,
But What You Know About Them
Peer-to-Peer Presentation EXEC
All Levels
Palazzo A-C, ► Do you know who your customers are, what they want, and where you can find others like them? In this session,
JW-lobby learn how quantitative and qualitative patron data is changing the way we understand and prospect for customers, and
Scan for Presentation how staying nimble in response to customer expectations contributes dramatically to retention and engagement.
PRESENTERS:
Howard Levine, Director Digital Innovation & Strategy, 92nd Street Y
Becky Loftus, Head of Audience Insight, Royal Shakespeare Company
Meghan Curran, SVP Marketing, Guest Experience & Sales, John G Shedd Aquarium
FACILITATOR:
Anna Wessely, Software Development Project Manager, Tessitura Network
Today’s Executive Track is sponsored by JCA, Inc.

14
 9:00am – 10:15am Concurrent Sessions – Monday, August 17
Extraordinary Uses of Tessitura Quickfire: Tessitura’s Tomorrowland Today
Peer-to-Peer Presentation All Areas
Out-of-the-Box Features, Productivity All Levels
► Step right up, folks, and learn what Tessitura can do for you! It doesn’t stop with selling tickets - come see what
extraordinary things people are doing to save time and provide a better customer experience. This session will feature
a series of quickfire presentations from users who have thought outside of the box. Get ready to be blown away with
Tuscany E-H, knowledge you won’t want to miss!
RC-lobby PRESENTERS:
Scan for Presentation Laura Scholl, Marketing Operations Manager, Brooklyn Academy of Music
Beau Vigushin, Director Ticketing & CRM, Arts Centre Melbourne
Sofia Nazar-Chadwick, Head of Marketing & Audience Development, Nottingham Lakeside Arts
Katie Lachance-Duffy, Application Systems Analyst / DBA, Wilma Theater
Graeme Ellis, Ticketing Data Manager, Roundhouse Trust
Nicole Keating, Senior Director Ticket Services, Adrienne Arsht Center for the Performing Arts
Richie Warburton, Director of Technology, Wigmore Hall
Jon Zielinski, Box Office Manager, Science Museum of Minnesota
FACILITATOR:
Meaghan Metke, Product Specialist & Technical Sales, Tessitura Network
Intro to N-Scan Access Control: Barcodes and Beyond
Marbella 4, Info A&F DEV EDU IT MBR MKT TKT
JW-lower Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Admissions-Based All Levels

Scan for Presentation ► Want to record, view, and analyze attendance in real-time? Enable print-at-home ticketing? Receive notifications
when VIPs arrive? Empower house managers to resolve seating problems instantly? Quickly communicate to patrons
and house staff with efficient messaging? Use one ticket to access multiple events, or allow venue access by flashing
a membership card? This session introduces these and other features of N-Scan, Tessitura’s fully-integrated access
control, patron tracking, and attendance monitoring system.
PRESENTER:
Christy Carlson, Implementation & Training Consultant, Tessitura Network
Lifelong Learning: Community Engagement Beyond the Schools
Discussion EDU
Segura 5, JW-lower Industry-Wide Interest All Levels
Scan for Discussion Notes ► Much of our work in arts and culture education focuses on young people. To engage the entire community, we
after Sept 14 should also program for older students, adults, and seniors - but this isn’t always easy. What does your organization
do to engage diverse communities of learners beyond grade school? Come discuss what organizations gain when our
education goals are inclusive of lifelong learners in the community.
MODERATORS:
Jason Ward, Manager of Education & Community Engagement, Philly Pops
Michael Reisman, Technical Consultant, Tessitura Network

Del Lago 1-2, Output Set Builder Custom Elements: What You Want, Baby You Got It
Training IT
JW-lower Out-of-the-Box Features, Productivity Intermediate/Advanced Levels
Scan for Presentation ► No more black holes! If the data is in Tessitura, you can pull it back out. Almost anything in Tessitura can become an
Output Set Element. If you know how to use Output Set Builder and you can write SQL, this session is for you! Learn
how to create custom output set elements and parameters and learn nifty ways to get the most out of each element.
PRESENTER:
Sandra Ashby, Application Specialist, Tessitura Network

Pricing Rules Setup - The Basics: One Rule Set to Price Them All
Training IT MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels

Palazzo D, JW-lobby ► Pricing rules (new in v12.5) provide robust functionality to automatically execute pricing changes and deliver
messaging based on what’s added to an order and to whom the order belongs. In this session, we’ll take a detailed look
Scan for Presentation
at pricing rule setup including the six different rule types, constituent criteria, rule messaging, and working with rule sets
to group and rank your rules
This session content is continued in Pricing Rules Setup - Rules in Action, on Monday at 10:45am. This session is also
presented on Thursday at 9:00am.
PRESENTERS:
Dave Aholt, Network Developer, Tessitura Network
Kevin Sheehan, Senior Technical Writer & Consultant, Tessitura Network

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 9:00am – 10:15am Concurrent Sessions – Monday, August 17
QuickSale Magic: For a Few Dollars More…
Peer-to-Peer Presentation DEV EDU IT MBR MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Admissions-Based, New Features All Levels
► QuickSale in version 12.1 introduced a whole new way of selling in Tessitura. With some creativity and an
Amalfi I-II, organizational plan, your institution can speed operations and improve customer service. Come see our Sales Layout
RC-lower showcase. Our presenters will discuss advanced setup tips, timed admissions, selling add-ons, and much more.
Scan for Presentation PRESENTERS:
Amanda Abernathy, Visitor Services Coordinator, Museum of Contemporary Art Chicago (MCA)
David Pitak, Application Support Specialist, John G Shedd Aquarium
Alison Lambert, Visitor Systems Manager, Auckland War Memorial Museum
Patrick Schley, Academy Services Manager, First Stage
Tim Chandler, Ticketing and CRM Administrator, Perth International Arts Festival
FACILITATOR:
Karen Sterkowicz, Support Escalation Specialist, Tessitura Network
Rankings Online: Priority Access for Priority People
Peer-to-Peer Presentation DEV MBR MKT TKT WEB
Out-of-the-Box Features, Productivity All Levels
► Does your organization use rankings on your website? Presenters in this session will discuss uses for rankings
Segura 1-4, online, including staff ticketing, access ticketing, and loyalty programs. They’ll cover the tweaks they made to their
JW-lower websites, and what they had to set up on the back end to make it work. Whether you’re new to rankings, or want to see
Scan for Presentation more advanced uses, learn what rankings can do for you!
PRESENTERS:
David Frederick, Database Applications Analyst, Segerstrom Center for the Arts
Monica Martin, Database Administrator, Oregon Shakespeare Festival
Nich Young, IT Manager, Sydney Theatre Company
Mark Sackett, Box Office Manager / Treasurer, San Francisco Opera
FACILITATOR:
Suzie Davidson, Client Services Specialist Web Products, Tessitura Network

The Fundraising Next Generation: Building the World of Tomorrow

Peer-to-Peer Presentation DEV MBR
Strengthen the Bottom Line, Industry-Wide Interest All Levels

Plaza I-III, ► “Remember us when you’re older!” How can you tap into a younger market and convince a millennial to donate?
How do young families differ from older individuals when it comes to giving? In this session, presenters will discuss how
RC-lobby
their organizations are attracting and encouraging a new generation of philanthropists including millennials, families,
Scan for Presentation
and young professionals.
PRESENTERS:
Kelly Albrecht, Assistant Director of Individual Giving, John G Shedd Aquarium
Oliver Pattenden, Manager, Membership Programs, Roundabout Theatre Company
Amy Lampi, Associate Director of Development, Alley Theatre
FACILITATOR:
Alex Harris, Director of Implementations, Tessitura Network
Working With the API: Serving Up a Slice of API
Training IT WEB
Amarante 2-3, Out-of-the-Box Features Intermediate Level
JW-lower ► Learn about the nuts and bolts of working with the Tessitura SOAP and REST APIs. What’s the difference between
Scan for Presentation SOAP and REST? What’s new in the REST API? We’ll answer these questions and dig into some example code
demonstrating common usages of the REST API from a web/mobile perspective. This session is technical in nature,
and targeted at intermediate developers who have some experience working with APIs.
PRESENTERS:
Matt Belanger, Technical Analyst Web Products, Tessitura Network
Eric Margheim, Network Developer, Tessitura Network
Working With Your Board: The Board Bootcamp
Discussion A&F DEV
Strengthen the Bottom Line, Small Orgs, Large Orgs All Levels
Siena I-II, RC-lower ► What is the role of board members in your organization? Are they active fundraisers or stewards... or can you inspire
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after Sept 14
them to be? How do you track board activities, meetings, and involvement in solicitations? Join us to discuss how we
can leverage the board for fundraising efforts, while ensuring they receive the very best support from your organization.
MODERATORS:
Jennifer Nichols-Peña, Development Manager, California Center for the Arts, Escondido
Alaine Arnott, Project Manager, Tessitura Network
SUBJECT MATTER GURU:
Laurel Skehen, Development & Board Relations Coordinator, UC Berkeley - Cal Performances

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 9:00am – 10:15am Concurrent Sessions – Monday, August 17
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

10:15am – 10:45am Morning Break – Monday, August 17

Morning Networking Break
Breaks are set up in various locations; get your break at the location nearest your next session.
Ritz-Carlton This morning’s break is sponsored by
Ballroom &
Prefunction Areas

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

10:45am – 12:00pm Concurrent Sessions – Monday, August 17

Advanced Data Conversion and Import Tools: Let’s Share the (Data) Load
Training IT

Palazzo E, JW-lobby
Out-of-the-Box Features, Productivity Advanced Level
► You’ve mastered the basics of the standard import tools, but now you want to import data into local tables or from
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other organizations - we’ll show you how. We’ll cover some advanced examples of using the customizable “hooks”
introduced in v12, and look at importing external barcodes. We’ll also cover the conversion tools which allow you import
more data into Tessitura than is included in the standard utilities.
PRESENTERS:
Michael Reisman, Technical Consultant, Tessitura Network
Natalie Threlfall, Application & Support Consultant, Tessitura Network
Basic Memberships - Further Topics: Level Up
Training DEV MBR
Marbella 1-2, Out-of-the-Box Features, Admissions-Based Introductory Level
JW-lower ► Offered as a continuation of Basic Memberships - Fundamentals, this session will explore the next level of
Scan for Presentation membership features in Tessitura. Topics will include basic and automatic renewals; upgrades and mid-year gifts;
membership customization options; and reporting, membership analysis, and business intelligence. Join us to learn
how to take your organization’s membership program to the next level.
This session content is continued from the earlier session Basic Memberships - Fundamentals, on Monday at 9:00am.
PRESENTER:
Mara Hazzard-Wallingford, Senior Product Specialist & Technical Sales, Tessitura Network
Basics of Finance in Tessitura: Keep It Simple
Training A&F

Segura 5, JW-lower
Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
► This session provides an understanding of the Tessitura transaction process as it relates to the general ledger and
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financial setup for ticketing and contributions. We will also look at the use of batches to group transactions, review
the primary financial reports in Tessitura, and touch upon the principles of integrating Tessitura with your accounting
software.
PRESENTERS:
Tony Barnes, European Operations Manager, Tessitura Network
Theran MacNeil, Support Administration Manager, Tessitura Network

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10:45am – 12:00pm Concurrent Sessions – Monday, August 17
Basics of Tessitura Dashboards: Be Prepared to Flip Your Widget!
Training All Areas

Plaza I-III,
Out-of-the-Box Features, Productivity All Levels
► In this session, we’ll look at best practice approaches to strategic reporting using Dashboards and the on-demand
RC-lobby
metrics they provide. Looking at the flexibility and power of the widget, you’ll learn which questions to ask when building
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dashboards. This session is geared toward users who will be setting up dashboards for themselves or others using out-
of-the-box functionality to create helpful metrics for any level of management.
This session is also presented on Sunday at 1:45pm.
PRESENTERS:
Kirk Mortensen, Product Manager, JCA, Inc.
Amy Aldrich, Product Manager, JCA, Inc.
Decoding the Arts and Culture for IT: Discovering the Rosetta Stone for Tessitura
Discussion DEV EDU IT MBR MKT TKT
Amarante 2-3, Productivity All Levels

JW-lower ► How can we make it easier for IT to understand the language and needs of the rest of the organization? How can
Scan for Discussion Notes we work together cross-departmentally to improve communication and accomplish our shared goals? We’ll discuss
after Sept 14 these questions, and focus on strategies you can take back and implement at your organization right away.
MODERATORS:
Fernando Margueirat, Business Analyst, The National Ballet of Canada
Brian Pedaci, Support Escalation Specialist, Tessitura Network
SUBJECT MATTER GURU:
Caryl Jones, Tessitura Development Manager, Royal Albert Hall

Education on the Web: Browse to My ‘Web’site, Said the Spider to the Fly
Training EDU WEB
Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
Amalfi I-II, ► Your website is the front door for students, parents, teachers, and school administrators to connect with your
RC-lower educational offerings - make the most of it! In this session, discover out-of-the-box Tessitura functionality that can
Scan for Presentation handle waiting lists, age restrictions, data collection, and more online. We’ll give a basic overview of API integration for
custom sites, and highlight easy-to-implement tips and tricks in TNEW for online sales and registrations.
PRESENTER:
Alaine Arnott, Project Manager, Tessitura Network
Marley Wynne, Implementation Specialist Web Products, Tessitura Network
SUBJECT MATTER GURU:
Marty Jones, Technical Consultant, Tessitura Network
Foundation and Corporate Sponsorships: Put Your Logo Here!
Discussion DEV MBR
Strengthen the Bottom Line, Out-of-the-Box Features, Industry-Wide Interest All Levels
Del Lago 1-2,
► Are you swimming in grant applications? Do you use Tessitura to track solicitations, manage contacts,
JW-lower and administer benefits... on the corporate level? In this session, we’ll discuss the specific challenges and
Scan for Discussion Notes
after Sept 14
opportunities of corporate, foundation, and government fundraising. Come with your tips and questions on institutional
giving.
MODERATORS:
Jennifer Nichols-Peña, Development Manager, California Center for the Arts, Escondido
Barbara Mazer Gross, Relationship Manager & Development Consultant, Tessitura Network
SUBJECT MATTER GURU:
Adam Binkley, Assistant Corporate Philanthropy, Woodruff Arts Center
From Annual Giving to a Sustainer Model: Uptown Funk Gonna Give You the Model
Peer-to-Peer Presentation DEV MBR
Strengthen the Bottom Line, Productivity, Industry-Wide Interest Intermediate Level

Tuscany E-H, ► What sounds better - bugging your donors year after year for their annual gift, or having their donations quietly roll in
without having to lift a finger? Come hear how our presenters have moved donors from annual and manual, to monthly
RC-lobby
and automated giving. They’ll discuss processing, tracking, and their successes and challenges along the way. Bring
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your notepads, and get ready to become your organization’s sustainable giving guru!
PRESENTERS:
Emily Markoe, Membership Manager, San Francisco Ballet
Tiffany Wilson, Audience Outreach Manager, Steppenwolf Theatre Company
Deanna Underwood, Senior Officer - Friends’ Corps, The National Ballet of Canada
FACILITATOR:
Carli Webb, Tessitura Services Manager, Tessitura Network

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10:45am – 12:00pm Concurrent Sessions – Monday, August 17
Intro to Audience Survey Methods: Emerging Trends
Info A&F DEV EDU IT MKT TKT
Tuscany D, Industry-Wide Interest All Levels
RC-lobby ► Arts organizations seeking deeper relationships with their audiences know the importance of gathering reliable, high-
Scan for Presentation quality feedback - both to aid in programming decisions and as an engagement strategy. But what’s the best way to
collect, organize, and analyze this feedback? In this session, we’ll provide an overview of audience feedback methods,
drawing on the experiences of a range of arts organizations. You’ll leave with a sample protocol and action plan.
PRESENTERS:
Alan Brown, Principal, WolfBrown
Sean Fenton, Intrinsic Impact Program Manager, WolfBrown
Managing Visitor Services for Admissions: The Need for Speed
Marbella 4, Training A&F EDU IT MBR TKT EDU
Out-of-the-Box Features, Productivity, Admissions-Based, New Features All Levels
JW-lower
► Whether you’re dealing with daily admissions, a film festival, a timed exhibition, or a dolphin show, we’ve got you
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covered. This session will give an overview of best practices for configuring Tessitura for admission sales, as well as a
whole toolkit full of options including QuickSale, Tessitura Roving Box Office (TRBO), and N-Scan - all with the goal of
helping to increase transaction speed and accuracy and ease visitor flow.
PRESENTER:
Kjersten Schladetzky, Project Manager & Consultant, Tessitura Network
Pricing Rules Setup - Rules in Action: Cooking With Criteria
Training IT MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels

Palazzo D, JW-lobby ► Build the BOGO you’ve always wanted. Simplify group sales with a single price type and set of seat volume rules.
Free yourself from flex packages with a product volume rule. Alert customers to advanced parking purchases and
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dining deals with message only rules. In this session we’ll work through some essential pricing rule recipes so you can
get home and get pricing.
This session content is continued from the earlier session Pricing Rules Setup - The Basics, on Monday at 9:00am.
This session is also presented on Thursday at 10:45am.
PRESENTERS:
Dave Aholt, Network Developer, Tessitura Network
Kevin Sheehan, Senior Technical Writer & Consultant, Tessitura Network
Roadmap Overview
Technology Roadmap All Areas
Out-of-the-Box Features All Levels
► The Tessitura Technology Roadmap is the primary focus for future development of Tessitura and is greatly informed
Del Lago 3-4, by the input of the Tessitura membership. In this session, the Product Development team will lead attendees through a
JW-lower group exercise to help us prioritize and suggest changes to the Roadmap.
A Roadmap Overview session is also scheduled on Thursday at 9:00am.
MODERATOR:
Anna Wessely, Software Development Project Manager, Tessitura Network

Search Engine Optimization

Panel Discussion MKT WEB
Strengthen the Bottom Line, Industry-Wide Interest All Levels
► Struggling to maximize your online presence and wondering how to improve sales? Learn how digital marketing
Napoli I-II,
techniques like SEO can be used to attract new visitors, how cart recapture retains buyers, and how social media can
RC-lower drive engagement and traffic. Strategies will be discussed to help you leverage best practices in digital marketing, SEO,
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and social media. Drive sales to new levels and capture opportunities you have been missing!
PANEL MODERATOR:
Paul Pezzano, Chief Operating Officer, Bluetube
PANELISTS:
LeeAnn Day, Digital Marketing Manager, David A. Straz, Jr. Center for the Performing Arts
Lisa Middleton, Director of Marketing, Lyric Opera of Chicago
Grant Davies, CEO, Bluetube

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10:45am – 12:00pm Concurrent Sessions – Monday, August 17
Tessitura for New Staff: You’ve Got a Friend in Me
Discussion A&F DEV EDU IT MBR MKT TKT
Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
Segura 6, JW-lower ► “I wish I’d known that from the beginning!” Sound familiar? Do you help orient new users in Tessitura? Or maybe
Scan for Discussion Notes you’re new to it yourself? Come discuss tips and tricks for getting up and running in Tessitura, learning what you need
after Sept 14 to know when you need to know it, and feeling comfortable in the software. Experienced users, come share your ideas
with the new folks in the room!
MODERATORS:
Natalie Thorpe, Patron Services Manager, Utah Symphony | Utah Opera
Beth Gilliland, Documentation & Product Specialist, Tessitura Network
SUBJECT MATTER GURU:
Kelly Enderwick, Tessitura & Research Coordinator, Sage Gateshead
The Role of Digital Strategy: Giving Digital a Seat at the Table
Discussion MBR MKT TKT WEB
Strengthen the Bottom Line, Productivity, Industry-Wide Interest Intermediate/Advanced Levels
Siena I-II, RC-lower ► It’s time to make digital strategy a priority and give digital strategists a seat at the table. You’ve got your social
Scan for Discussion Notes channels up and running - now let’s talk about why you need an integrated strategy for digital media, and the role it
after Sept 14 should play in your organization. Whether planning season announcements or marketing a slow-selling show or exhibit,
a well-considered digital strategy can make a major impact.
MODERATORS:
Eric Bornemann, Director of Marketing, Los Angeles Opera
Tom O’Connor, Director, Enterprise Consulting, Tessitura Network
SUBJECT MATTER GURU:
Aaron Bisman, Director of Audience Development, Jazz at Lincoln Center
Tracking and Managing Volunteers: 101 Volunteers
Panel Discussion A&F DEV MKT MBR TKT
Out-of-the-Box Features, Productivity, Small Orgs, Large Orgs Intermediate/Advanced Levels
► Volunteers are a fundamental part of many organizations. To make the most of their time and ours, how can we best
Segura 1-4, manage scheduling, reporting, contact information, and benefits? This panel discussion will explore the pros and cons
JW-lower of implementing a volunteer management system through Tessitura. Come see what’s possible, and engage in a lively
Scan for Presentation discussion with the panelists.
Michelle Usadel is presenting on behalf of Milwaukee Repertory Theater.
PANEL MODERATOR:
Jon Ballinger, Technical Consultant, Tessitura Network
PANELISTS:
Shana Orr, Ticketing & Patron Services Manager, Alliance Theatre
Michelle Usadel, Tessitura Systems Analyst, Phoenix Symphony
Tanya Hoffmann, Manager Business Analysis & CRM, The John F. Kennedy Center for the Performing Arts
Website WOW: How’d They Do That?
Peer-to-Peer Presentation All Areas
Productivity, Industry-Wide Interest All Levels

Palazzo F-H, ► Ever seen a website that just blows your mind? In this session, presenters will offer case studies of how their
organizations’ websites are going above and beyond in functionality and design. Learn about the amazing things going
JW-lobby
on in our community, and how your organization might implement some futuristic features in the here and now.
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PRESENTERS:
Vince Ford, Director of Digital Media, New York Philharmonic
Tracy Galligher Young, Deputy Director of Marketing, Lyric Opera of Chicago
Luke McKenzie, Web Manager, Perot Museum of Nature and Science
Barry Lalonde, Digital Product Manager, Seattle Symphony Orchestra
FACILITATOR:
Karyn Elliott, Client Services Manager Web Products, Tessitura Network
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

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12:00pm – 1:45pm Lunch – Monday, August 17
Lunch
Let’s do lunch! Lots of options during lunch - food plus Regional Tessitura User Group Meet-ups.
RTUGs start at 12:30pm.
Mediterranean Today’s lunch is sponsored by
Ballroom, JW-lobby

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

12:30pm – 1:30pm Lunch Discussions – Monday, August 17

Regional User Group Meet-Ups

Want to get your Regional Tessitura User Group (TUG) together at TLCC?
Thinking about organizing a TUG for your area? Here’s your chance to meet,
plan, and see what’s happening next for Tessitura users in your region.
Mediterranean Monday during lunch, we’ll have tables set aside. No deadline, no red tape -
Ballroom, JW-lobby we provide the location, you provide the notices and shout-outs to all the folks
who might be interested. Social media (the #tlcc2015 Twitter feed) would be
perfect for promoting your meet-up!

12:30pm – 1:30pm Lunch Discussions – Monday, August 17

EXECUTIVE TRACK: Roundtable With Your Fellow Executives: Lunch With a Purpose
Discussion EXEC
All Levels
► Want to dive deeper into one of our Executive Track topics? How about exploring something new, like innovative
engagement strategies or attracting younger audiences? We’ve asked several of our Executive Track presenters, plus
a few others, to lead roundtable discussions. Grab your lunch, survey the table-top signs, and then dig right in to your
lunch and the conversation!
FACILITATOR:
Anna Wessely, Software Development Project Manager, Tessitura Network
TABLE HOSTS:
Kay Burnham, Associate Vice President Guest Services, Segerstrom Center for the Arts
Julie Carmody, Lead Systems Analyst, The Metropolitan Museum of Art
Meghan Curran, SVP Marketing, Guest Experience & Sales, John G Shedd Aquarium
Palazzo A-C, Kristin Darrow, Vice President Internet Strategy, Tessitura Network
JW-lobby Russell Kelban, Chief Marketing Director, San Francisco Symphony
Aaron Levine, Chief Information Officer, Carnegie Hall
Howard Levine, Director Digital Innovation & Strategy, 92nd Street Y
Becky Loftus, Head of Audience Insight, Royal Shakespeare Company
Victoria Nolan, Managing Director, Yale Repertory Theatre
Adam Padron, Senior Manager, Application & Data Services, The Metropolitan Museum of Art
Mary Beth Rossi, CFO, David A. Straz, Jr. Center for the Performing Arts
Jonathan Saville, Director Sales Marketing & Development, Theatre Royal and Royal Concert Hall
Eric Sellen, Publications Editor / Web Editor, The Cleveland Orchestra
Robert Tarleton, Chief Technology Officer, Lincoln Center for the Performing Arts
Matthew Tarr, Director Digital Architecture, American Museum of Natural History
Risë Walter, Director of Audience Development, San Diego Opera
Ezra Wiesner, Managing Director of IT, Philadelphia Orchestra
Today’s Executive Track Sessions are sponsored by JCA, Inc.

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 1:45pm – 3:00pm Concurrent Sessions – Monday, August 17
“Your Shows Stink and So Do You!”: Managing Complaints, From “It’s Complicated” to “In a
Relationship”
Discussion A&F DEV EDU MKT TKT MBR
Plaza I-III, Out-of-the-Box Features, Industry-Wide Interest All Levels
RC-lobby ► Is the customer always right? Whether their complaint is about the exhibit, the performance, parking, or the price
Scan for Discussion Notes of food and beverages, caring for your customer may be most important when they’re not happy. How do you handle
after Sept 14 patron complaints, defuse anger, and keep your most passionate patrons coming back? Let’s discuss how to respond,
what to say, who should say it, and how Tessitura can help (CSIs, anyone?).
MODERATORS:
Nicola Blackburn, Ticket Sales Manager, Theatre Royal and Royal Concert Hall
Ranie Daw, Application Specialist / Consultant, Tessitura Network
SUBJECT MATTER GURU:
Jennifer McNally, Senior Manager of Membership and Guest Relations, High Museum of Art
Advanced API Deep Dive - Constituent Management and Customizations: Swim in the Deep End
of the API Pool
Training IT WEB
Del Lago 1-2, Out-of-the-Box Features, Productivity, New Features Advanced Level
JW-lower ► The Tessitura API is continually evolving to support a growing suite of products. In this session for experienced
Scan for Presentation developers, we’ll cover what’s new in the REST API. We’ll also dig into web and mobile (TRBO) code samples
demonstrating how the API can be leveraged for Constituent Management, Batching, and Custom Endpoints. Bring
your advanced topics for our open discussion time.
This session content is continued in Advanced API Deep Dive - Security and New Features, on Monday at 3:30pm.
PRESENTERS:
Eric Margheim, Network Developer, Tessitura Network
Samuel Menard, Web Developer & Consultant, Tessitura Network
Basics of Tessitura for Education: Go to the Head of the Class
Training EDU IT TKT
Marbella 1-2, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
JW-lower ► Ditch those dozens of spreadsheets and homemade databases; it’s time to handle education with Tessitura!
Scan for Presentation Integrate education with marketing, development, ticketing, and your whole organization. Taking a case studies
approach, we’ll learn how Tessitura’s core features, like robust relationship management, built-in reporting and powerful
transaction tracking, can drive your programs forward. We’ll discuss why integrating education into Tessitura benefits
the whole organization and illustrate out-of-the-box ways to make it happen.
PRESENTER:
Michael Wilcox, Implementation & Training Consultant, Tessitura Network
Basics of Tessitura System Administration: Getting All Your Ducks in a Row
Amarante 2-3, Training IT
Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
JW-lower
► In this session, we’ll show you some of our favorite tips and tricks to make your life as a Tessitura administrator
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easier. You’ll learn about SQL Server Agent jobs and utilities, tips on where you can customize your system, and tools,
documentation, and additional resources that will help you make the most of your Tessitura system.
PRESENTERS:
Heather Laidlaw Kraft, Project Manager & Consultant, Tessitura Network
Jennifer McClure, Manager Managed Services Client Relations, Tessitura Network
BI for Development - Reporting: Who Gave What, Where, When, and Why?
Training A&F DEV IT MBR
Segura 1-4, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
JW-lower ► We all work hard to get our data into Tessitura... now we need to get it out! Good, solid, and consistent reporting is
Scan for Presentation critical for your operations. This session will cover development reporting from several perspectives: campaign strategy
and performance, financial reporting, plans and memberships, and will include the Top 10 reports development staff
can’t live without!
PRESENTERS:
Krys Freeman, Application Support Specialist, Tessitura Network
Rebecca Herberson, Implementation & Training Consultant, Tessitura Network

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 1:45pm – 3:00pm Concurrent Sessions – Monday, August 17
Capital Campaigns: A Shining New Era Is Tiptoeing Nearer
Discussion A&F DEV MBR
Strengthen the Bottom Line, Out-of-the-Box Features Intermediate Level
Siena I-II, RC-lower ► Is your organization planning a capital campaign, but you’re not sure where to start? Come join others who are in
Scan for Discussion Notes
after Sept 14
the same boat and veterans who’ve been there. This discussion will cover useful reporting, tracking naming rights and
recognition, reconciling with finance, and coordinating with your annual fund.
MODERATORS:
Elizabeth Birss, Membership & Donor Information Associate, Massey Hall/Roy Thomson Hall
Theran MacNeil, Support Administration Manager, Tessitura Network
SUBJECT MATTER GURU:
Aziza El Feil, Development Manager, Pittsburgh Ballet Theatre

Communication Management and Extractions:

To Whom It May Concern, I Know Why You’re Here!
Napoli I-II, Training DEV EDU MBR MKT TKT
RC-lower Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
Scan for Presentation ► Tessitura includes tools to communicate with your customers in incredibly targeted ways. With v12, your toolbox
expands to include Contact Point Purposes and Extraction Communication Management. We’ll cover the ins and outs
of Affiliations, data inheritance, and look at some of the new features in Extractions to ensure your segments have
targeted the right teacher, board member, employee or household member at the address they prefer.
PRESENTER:
Meaghan Metke, Product Specialist & Technical Sales, Tessitura Network
Debunking Dynamic Pricing in v12: Apples to Oranges, Growing Your Orchard
Peer-to-Peer Presentation MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Industry-Wide Interest, New Features Intermediate/Advanced Levels

Tuscany E-H, ► Revenue management got a boost with the pricing enhancements introduced in Tessitura version 12 - but dynamic
pricing remains a controversial strategy. In this session, we’ll hear tips and tricks from presenters who’ve successfully
RC-lobby
transitioned their dynamic pricing programs from v11 to v12. Whether you’re still on v11 or have moved to v12, learn
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how you can maximize your revenue and meet your sales goals, without driving away your patrons.
PRESENTERS:
Aaron Boyd, Senior Manager Ticket Sales & Analytics, Shaw Festival Theatre
Amy Catanzaro, Director of Sales, Cincinnati Symphony Orchestra
Helen March, Box Office & Patron Services Manager, FSCJ Artist Series
FACILITATOR:
Dave Aholt, Network Developer, Tessitura Network
Digital Marketing: Cutting Through the Noise
Peer-to-Peer Presentation IT MBR MKT TKT WEB
Out-of-the-Box Features, Productivity, Industry-Wide Interest Intermediate Level
► Our patrons are surrounded by digital marketing - display advertising, retargeting, and more. In this hectic
Palazzo D, JW-lobby environment, how can we ensure our messages stand out from the crowd? Who produces and manages the content at
Scan for Presentation your organization? How can we use Tessitura to track, enhance, and report on our digital efforts? The presenters will
provide examples of messages and offers their organizations have tried.
PRESENTERS:
Jamie Jean Schneider, Digital Marketing Specialist, Smithsonian Associates
John Quertermous, Marketing Manager, Opera Australia
Rosa Luna, Digital Marketing Manager, American Museum of Natural History
FACILITATOR:
Karyn Elliott, Client Services Manager Web Products, Tessitura Network
EXECUTIVE TRACK: Balancing Risk and Opportunity: Risk the Unusual or Settle for the
Ordinary
Panel Discussion EXEC
All Levels
Palazzo A-C, ► Too often, we settle for the status quo, because the risk of trying something new - and failing - seems too high.
JW-lobby In this panel discussion, we’ll hear from three of your peers who’ve structured their organizations and aligned their
Scan for Presentation institutional strategies to take on calculated risks in order to support exploration and creativity in various realms - from
contributing to the civic life of a community, to patron engagement, to experimentation on the stage.
PANELISTS:

Annie Burridge, Managing Director, Opera Philadelphia

Jim Beirne, Chief Executive, Live Theatre
Lisa Middleton, Director of Marketing, Lyric Opera of Chicago
Today’s Executive Track Sessions are sponsored by JCA, INC.

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 1:45pm – 3:00pm Concurrent Sessions – Monday, August 17
Financial Reconciliation for Ticketing: The Balancing Act
Training A&F MKT TKT
Tuscany D, Out-of-the-Box Features, Productivity Intermediate Level
RC-lobby ► Join us for an in-depth look at the ways that Tessitura captures financial information related to ticketing and its
Scan for Presentation ability to reconcile using standard Tessitura reports. We’ll investigate general ledger account setup for ticket pricing and
fees, financial reporting related to ticketing sales reconciliation, and how these areas are updated by the new pricing
structure in Tessitura v12.
PRESENTERS:
Jonathan Smillie, Implementation & Training Consultant, Tessitura Network
Carli Webb, Tessitura Services Manager, Tessitura Network
Intro to Tessitura Business Intelligence: Turning Your Data Into Dollars, Pounds, Euros, Krone,
and Krona
Info All Areas
Del Lago 3-4, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Industry-Wide Interest Introductory Level
JW-lower ► In today’s economy, smart decision-making is critical to success. This overview session will introduce you to
Scan for Presentation the world of business intelligence - one of the industry’s fastest-growing disciplines dedicated to turning raw data
into insights. Learn why business intelligence is a cornerstone for virtually all successful businesses and how you
can develop a BI strategy using Tessitura to help your organization stay competitive, increase revenue, and reduce
expenses.
PRESENTERS:
Chris Wallingford, Director of Products, JCA, Inc.
Mara Hazzard-Wallingford, Senior Product Specialist & Technical Sales, Tessitura Network
Member Retention: Looking for a Long-Term Relationship
Discussion DEV MBR
Strengthen the Bottom Line, Industry-Wide Interest Intermediate/Advanced Levels
Palazzo F-H, ► Everyone wants to reduce the churn! In this discussion, let’s share our best member retention strategies, including
JW-lobby specific channels and appeals that have worked at our organizations. Have you implemented monthly giving programs
Scan for Discussion Notes or auto-renewals? Have you optimized your membership renewal notices? What about segmenting based on
after Sept 14 membership level or engagement with your organization? Come share your ideas.
MODERATORS:
Lindsey Lansburgh, Assistant Manager Annual Fund, Los Angeles Philharmonic
David Ellis, Director Strategic Accounts, Tessitura Network
SUBJECT MATTER GURUS:
Arielle Katz, Membership Coordinator, Shakespeare Theatre Company
Karla Salguero, Assistant Director of Individual Giving, New York City Center

Migrating, Upgrading, and Monitoring Tessitura: The Unexpected Virtue of Awareness

Peer-to-Peer Presentation IT WEB
Out-of-the-Box Features, Productivity Intermediate/Advanced Levels
► In this session, seasoned pros will show you their methods for migrating Tessitura to a new environment, upgrading,
Amalfi I-II,
copying from Live to Test, and monitoring the system so you can know something is wrong before your users do. We’ll
RC-lower include an overview of Tessitura Installation Manager (TIM), and tips and tricks to help you avoid common pitfalls.
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Adam Reifsteck is presenting on behalf of New York City Center.
PRESENTERS:
Michael Johnson, Senior Systems Analyst, The Metropolitan Museum of Art
Adam Reifsteck, Application Support Specialist, Tessitura Network
David Frederick, Database Applications Analyst, Segerstrom Center for the Arts
FACILITATOR:
Annie Edlich, Application Specialist, Tessitura Network
Patrons and Technology: Beam Me Up, Scotty!
Panel Discussion DEV EDU IT MBR MKT TKT WEB
Productivity, Consortia, Admissions-Based, Industry-Wide Interest All Levels
► How do we embrace new technology, while making sure patrons of every technical skill level have the best
experience? How do you introduce new technology to your audience? How much should we let customers do on their
Palazzo E, JW-lobby own? Our panelists will discuss using technology to enhance the patron experience. Let’s talk about lobby kiosks, ticket
Scan for Presentation portals, live chat, apps, and more. Bring your questions and ideas to join the conversation.
PANEL MODERATOR:
Patrick Drew, Support & Application Consultant, Tessitura Network
PANELISTS:
Sarah Stevens-Morling, Director of Technology Media & Web Services, Yale University School of Drama
Nicole Keating, Senior Director Ticket Services, Adrienne Arsht Center for the Performing Arts
Ariana French, Director Digital Technology, American Museum of Natural History
Michelle Blaine, Manager of Information Services, Kansas City Repertory Theatre
Margaret Stockton, Applications Administrator, Jazz at Lincoln Center

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 1:45pm – 3:00pm Concurrent Sessions – Monday, August 17
TN Express Web for TNEW Users: Making the Most of Your Website
Training DEV EDU MBR MKT TKT WEB

Segura 5, JW-lower
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Intermediate/Advanced Levels
► Come join other users for the latest on TN Express Web. Learn about TNEW’s newest features such as payment
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plans, TNEW Lite Mode, and login and sharing using Facebook. We’ll also showcase interesting customizations and the
possibilities of the new shared session feature. Don’t miss our update on the product roadmap, including the responsive
redesign coming in version 7. We’ll leave plenty of time for your questions.
PRESENTERS:
Melissa Champ, Support Team Lead, Web Products, Tessitura Network
Steve Geahry, Web Product Manager, Tessitura Network
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

3:00pm – 3:30pm Afternoon Break – Monday, August 17

Afternoon Networking Break
Breaks are set up in various locations; get your break at the location nearest your next session.
Ritz-Carlton This afternoon’s break is sponsored by
Ballroom &
Prefunction Areas

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

3:30pm – 4:45pm Concurrent Sessions – Monday, August 17

Advanced API Deep Dive - Security and New Features: Just Keep Swimming
Training IT WEB
Out-of-the-Box Features, Productivity, New Features Advanced Level
Del Lago 1-2, ► In part two of this deep dive into the API, we’ll continue to dig into code samples demonstrating the power the API
JW-lower gives to developers. We’ll look at Security and some of the cool new features like Pricing Rules/Messaging. We’ll also
Scan for Presentation examine how TRBO leverages the new Cart endpoints throughout the sales process. This will be one sequel that
doesn’t disappoint.
This session content is continued from the earlier session Advanced API Deep Dive - Constituent Management and
Customizations, on Monday at 1:45pm.
PRESENTERS:
Eric Margheim, Network Developer, Tessitura Network
Samuel Menard, Web Developer & Consultant, Tessitura Network
Advanced Tessitura for Education: Earn Your Extra Credit
Napoli I-II, Training EDU IT TKT
Out-of-the-Box Features, Productivity Advanced Level
RC-lower
► Take your education programs to the next level! Building on a basic foundation of constituents and educational
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offerings in your system, we’ll dive into your data and give you even more tools to use in Tessitura. Based on case
studies, we’ll explore how to keep your constituent data updated, how to enhance your product setup, and how to start
working with exciting version 12 features like Plans.
PRESENTER:
Michael Wilcox, Implementation & Training Consultant, Tessitura Network

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 3:30pm – 4:45pm Concurrent Sessions – Monday, August 17
Barcodes and Scanners: A Picture Is Worth a Thousand Keystrokes
Training MBR TKT
Segura 5, JW-lower Out-of-the-Box Features, Productivity, Admissions-Based, New Features Intermediate Level
Scan for Presentation ► How many barcodes should you print on your tickets? What’s the difference between a ticket number and an
N-Scan number? How can scanning a barcode look up a constituent and load a renewal? How do QR codes (new
in v12.5) work? In this session we’ll explore barcoding best practices, barcoding possibilities, and using USB and/or
N-Scan scanners for more than just recording attendance.
PRESENTER:
Dave Aholt, Network Developer, Tessitura Network
BI for Finance: Making It Happen
Amalfi I-II, Training A&F IT

RC-lower
Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
► Business intelligence is more than just reports. Come take a tour of the most useful tools at your fingertips,
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including reports and Tessitura Dashboards, used to review accounting for contributions and ticket sales. This session
will provide a sampling of cyclical and end-of-year reporting, income analysis and financial procedures, as well as
Dashboard widgets your executives will love.
PRESENTER:
Cindy Emig, Senior Director of Consulting, Tessitura Network
BI for Ticketing - T-Stats and Dashboards: BI Superheroes!
Tuscany E-H, Training A&F EDU IT MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
RC-lobby
► T-Stats and Dashboards complement Tessitura standard reports, which all together serve as your business
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intelligence toolkit. This session will focus on the package, tickets and seats cubes, exploring reports that will help view
your ticketing data in new and exciting ways to do analysis, track successes, uncover opportunities and much more.
We’ll also dive into Dashboards, and introduce the “must-have” widgets you can use to monitor all your ticket sales.
PRESENTER:
Paul Callas, Application & Support Consultant (UK), Tessitura Network
Corporate Memberships: Making Business an Art Form
Peer-to-Peer Presentation DEV MBR MKT
Strengthen the Bottom Line, Consortia, Admissions-Based, Industry-Wide Interest All Levels

Tuscany D, ► Businesses are often looking for new ways to engage with our organizations. How can we adapt our membership
programs to meet their needs? This session will look at the different ways organizations are using corporate
RC-lobby
memberships to cater to the needs of the business community. What interests corporations? How should benefits differ
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from individual memberships? What are the most effective marketing tools? Come find out!
PRESENTERS:
Karen Lindsey, Associate Director Corporate Philanthropy, Woodruff Arts Center
Emily Esmail, Donor Communications Manager, Lyric Opera of Chicago
Catherine Miller, Manager of Corporate & Foundation Relations, Harris Theater for Music and Dance
FACILITATOR:
David Crowther, Implementation & Training Consultant, Tessitura Network
Financial Reconciliation for Consortia: In Every Job That Must Be Done, There Is an Element of
Fun
Discussion A&F DEV IT TKT
Siena I-II, RC-lower Out-of-the-Box Features, Productivity, Consortia Introductory Level
Scan for Discussion Notes ► When your organization is part of a consortium, one of the keys to a successful relationship is financial
after Sept 14 reconciliation. In this session, we will focus on checks and balances, processes, security objects, and financial rules.
This discussion will help you find the fun in financial reconciliation for your consortium!
MODERATORS:
Laurie Davis, Accounting Manager, Tennessee Performing Arts Center
Jonathan Smillie, Implementation & Training Consultant, Tessitura Network
SUBJECT MATTER GURU:
Lucretia Winter, Controller, AT&T Performing Arts Center
Improving Patron Retention: How to Beat the Churn
Discussion DEV MBR MKT TKT
Strengthen the Bottom Line, Industry-Wide Interest Introductory/Intermediate Levels
Plaza I-III, ► What are organizations doing to get first-time single-ticket buyers back in the door, and first year and established
RC-lobby subscribers to re-subscribe? This discussion will focus on benchmarking and improving retention for ticket buyers and
Scan for Discussion Notes donors, strategies for re-engaging single-ticket buyers to return within the same season, and what we can do to move
after Sept 14 patrons and donors up the loyalty ladder. Come share your ideas!
MODERATORS:
Jennifer Colgan, Marketing Manager, Chicago Symphony Orchestra
Warren Evans, Tessitura Services Manager, Tessitura Network
SUBJECT MATTER GURUS:
Jennifer Buzzell, Director of Marketing and Sales, Signature Theatre
Amy Catanzaro, Director of Sales, Cincinnati Symphony Orchestra

26
 3:30pm – 4:45pm Concurrent Sessions – Monday, August 17
Intro to the Revenue Management Application: Increase Your Confidence in Pricing
Info A&F IT MKT TKT
Strengthen the Bottom Line All Levels
► Pricing strategy and implementation is key to attendance and your bottom line. The RMA, developed by JCA, Inc.,
Marbella 1-2,
Baker Richards, and The Pricing Institute, is a user-friendly application that helps you to implement a complete pricing
JW-lower strategy, including forecasting and analysis of dynamic pricing. This session will introduce the wealth of capabilities of
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the RMA and how organizations are using it to improve pricing practices and increase revenue.
This session is also presented on Thursday at 10:45am.
PRESENTERS:
Steven Roth, President JCA Arts Marketing, JCA, Inc.
Tim Baker, Director & Principal, Baker Richards Consulting
Brian Franko, Senior Consultant, JCA, Inc.
Josh TerAvest, Associate Director of Marketing, Pacific Northwest Ballet
Intro to TN Mobile Plus: Meeting Patrons Where They Are
Info All Areas
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Industry-Wide Interest All Levels
Amarante 2-3,
► Learn what’s new with Tessitura’s comprehensive mobile solution - TN Mobile Plus. TNMP offers a suite of
JW-lower
mobile features including device-specific apps and a mobile-optimized website. As a pre-built mobile platform, TNMP
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seamlessly provides your patrons with engaging content and a Tessitura-integrated purchase path. We will provide a
product overview and highlight new features including in-app messaging, targeted push notifications, gift certificate
redemption, TNEW integration and more. Get started today!
PRESENTERS:
Suzie Davidson, Client Services Specialist Web Products, Tessitura Network
Karyn Elliott, Client Services Manager Web Products, Tessitura Network

Mobile and Kiosk Tech From Admissions-Based Attractions: Extend Your Channels, Extend Your
Reach
Peer-to-Peer Presentation IT MBR TKT WEB
Strengthen the Bottom Line, Productivity, Admissions-Based, Industry-Wide Interest Intermediate/Advanced Levels

Segura 1-4, ► Are you looking for new technology solutions to solve organizational challenges? Our presenters from general
admission-based organizations will talk about how they’ve implemented mobile sales, kiosks, and visitor service
JW-lower
solutions. Get insight into how these technologies can transform the admissions landscape, improve the visitor
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experience, and provide your organization with new insights about your visitors.
PRESENTERS:
Jennifer McNally, Senior Manager of Membership and Guest Relations, High Museum of Art
Michael Mouw, Director of Multimedia Technology, High Museum of Art
Adam Padron, Senior Manager, Application & Data Services, The Metropolitan Museum of Art
Catherine Devine, Chief Digital Officer, American Museum of Natural History
FACILITATOR:
Christy Carlson, Implementation & Training Consultant, Tessitura Network
Plans Throughout Your Organization: A Plan for You, You, and You!
Discussion A&F DEV EDU IT MBR MKT TKT
Palazzo F-H, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features All Levels
JW-lobby ► Is your organization excited about plans? Wondering if you can use them outside the development department?
Scan for Discussion Notes Have you already tried them out in other areas? Let’s brainstorm together how we might implement plans in unexpected
after Sept 14 ways, and how this could impact operations at our organizations.
MODERATORS:
Alma Rouse, Director of Development Operations, Dallas Symphony Orchestra
Carli Webb, Tessitura Services Manager, Tessitura Network
SUBJECT MATTER GURU:
Chris Stuart, Manager, Development Systems, Carnegie Hall
Project Management Fundamentals: A Little Planning Goes a Long Way
Training All Areas

Palazzo D, JW-lobby
Strengthen the Bottom Line, Productivity, Small Orgs, Industry-Wide Interest All Levels
► Project Management isn’t just for big organizations or big projects. Come learn the basics and see how applying
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these principles can keep projects of all sizes, from custom reports to launch of a new website, on track. Especially
geared toward organizations that don’t have designated project management resources, this session will bring out the
project manager in everyone - with practical advice you can take back and use right away.
PRESENTERS:
Colleen O’Hara, Project Manager, Tessitura Network
Kjersten Schladetzky, Project Manager & Consultant, Tessitura Network

27
 3:30pm – 4:45pm Concurrent Sessions – Monday, August 17
Rebuilding Your Website: Connecting the Dots
Panel Discussion IT MKT TKT WEB
Productivity, Industry-Wide Interest All Levels
► Embarking on a website refresh or complete rebuild? There’s a lot to think about! Patrons go online to buy tickets,
make donations, find inspiration, and more. How do you bring together all channels - the website, campaigns, email,
Palazzo E, JW-lobby
etc. - to ensure that customers get the most coherent experience for all of these functions? Bring your questions to
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engage with our panelists on their experiences.
PANEL MODERATOR:
Aaron Greene, Managed Services Operations Manager, Tessitura Network
PANELISTS:
Peter Schaufuss, Head of Digital Media, The Royal Danish Theatre
Patrick FitzGerald, Director of eCommerce Operations, Pittsburgh Cultural Trust Consortium
Jarrod Bell, Chief Information Officer, San Francisco Opera
David Frederick, Database Applications Analyst, Segerstrom Center for the Arts
Roadmap: Administration and Supportability
Technology Roadmap IT
Out-of-the-Box Features All Levels

Del Lago 3-4, ► Looking for all system and network administrators. As part of Tessitura version 14, we will be looking at issues of
JW-lower supportability and performance for the Tessitura application and its components. Join us for a discussion targeting
issues around deployment, logging, and other areas of administrating and supporting the Tessitura system.
MODERATOR:
Chuck Reif, Senior Vice President Development & Technical, Tessitura Network
Tessitura for Development Officers: Development to a Higher Power
Training DEV MBR
Palazzo A-C, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity All Levels
JW-lobby ► Tessitura is feature-rich for development officers. In this session we’ll explore the tools to help you run your
Scan for Presentation fundraising campaigns, from strategy through reporting, including advanced data analysis. We’ll also cover new
functionality introduced with Tessitura v12 and N-Scan v6 such as Tessitura On the Go and member attendance
tracking. You’ll leave this session knowing how to effectively use Tessitura to build better relationships and raise
more money.
PRESENTER:
Alex Harris, Director of Implementations, Tessitura Network
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

5:15pm – 6:30pm General Session – Monday, August 17

Tessitura Technology: What’s New, What’s Next
In our annual Tessitura Technology general session, Chuck Reif and Kristin Darrow will take us
through what Tessitura development teams are working on right now, what to expect in the near
Mediterranean and long-term future, and how the community is taking advantage of recently released Tessitura
technology in cool and creative ways.
Ballroom, JW-lobby
PRESENTERS:
Chuck Reif, Senior Vice President Development & Technical, Tessitura Network
Kristin Darrow, Vice President Internet Strategy, Tessitura Network

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Evening Events – Monday, August 17

Community Conversations: Meet, Mix, & Mingle

Join us Monday night for dining and networking for all! This is your opportunity for casual dinner conversations with
new and old friends. Grab a plate and enjoy this unstructured time to unpack the day or share new ideas with your
colleagues in one or our lower level rooms or meet at a table outdoors at one of the lawns. Buffets located in the lower
level foyers from 6:30-8:30pm.
6:30pm-9:45pm
JW-lower &
RC-lower

Community Conversations: Open Space Discussions

Join us Monday night for dining and networking for all! For those of you who have burning questions that aren’t
answered in the conference schedule, this is your chance to participate in a new format. Define the topics you want to
talk about and we will provide locations for you to gather. Wondering how to market and sell performances for the sight
or hearing impaired? Curious about how cloud-based solutions affect your bottom line? Struggling with interactive lobby
displays? This is your chance to create your own topic and generate ideas from peers.
6:30pm-9:45pm Worried that you don’t have a topic of your own? Your colleagues will have dozens of topics for you to choose from.
Coquina Exhibit Join a group that interests you. Buffets located in Coquina Exhibit Hall from 6:30-8:30pm. Discussions begin at 7:00pm.
Hall,
JW-lobby

29
Tuesday, August 18
Tessitura 5K Fun Run/Walk
Join your Tessitura colleagues for a relaxing walk or fitness run
6:45am-7:30am along the grounds of the Grande Lakes golf course, including views
Golf Course/ of the hotel’s flora and fauna. The route ends at the lazy river where
JW Pool you can jump in to cool off! You’ll be finished in time for a quick
shower and breakfast before sessions start. Be sure to sign your
waiver in advance or bring it with you to the starting line.

Check-In and Information Desk

Badges provided by Hydration stations sponsored by A/V sponsored by

7:30am-6:00pm
Grande Registration
Desk, JW-lobby
Check-In & Information Desk sponsored by Directional signage sponsored by

Mini-Magic: Amazing Things from Planet Tessitura

Smart ideas, simple solutions, amazing Tessitura innovations - that’s
Mini-Magic! Custom screens, overnight stored procedures, creative
reports, other custom elements and shortcuts you can use. You never
All Day- know what you’ll learn here - Mini-Magic is powerful! The Mini-Magic
Ritz-Carlton display is open all week in Community Central.
Ballroom, RC-lobby
Sponsored by

7:30am – 9:00am Breakfast – Tuesday, August 18

Breakfast
Join colleagues for breakfast and get charged for another day of learning, sharing, and networking.
Mediterranean Today’s breakfast is sponsored by
Ballroom,
JW-lobby

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

30
 9:00am – 10:15am Concurrent Session – Tuesday, August 18
Advanced SQL - Advanced Queries and Code: Tessiturians, Start Your Database Engines!
Training IT
Tuscany E-H, Productivity Advanced Level
RC-lobby ► This session focuses on writing advanced queries and code in SQL Server 2012 and 2014. We’ll pay special
Scan for Presentation attention to Tessitura database objects and structures new to versions 12.1 and 12.5. Note: This session assumes you
have previous programming experience in SQL Server querying and code writing.
This session content is continued in Advanced SQL - IT and Administration Topics, on Tuesday at 10:45am.
PRESENTERS:
Steven Bras, Network Developer, Tessitura Network
Rob Pedersen, Network Developer, Tessitura Network
Annual Giving Success Stories: All About That Donor Base (No Treble)
Discussion A&F DEV MBR
Strengthen the Bottom Line, Out-of-the-Box Features, Small Orgs, Large Orgs, Industry-Wide Interest All Levels
Siena I-II, RC-lower ► The annual fund has long been a fixture in most organizations - but that doesn’t mean that the strategy, acquisition,
Scan for Discussion Notes and benefits have to be the same year after year. Join us for a fun and engaging discussion about fresh ideas in annual
after Sept 14 giving and how Tessitura can help you cultivate donors. Share your annual giving successes with acquiring, retaining,
and rewarding this important donor base.
MODERATORS:
Myles King, Manager Annual Giving Programs, The John F. Kennedy Center for the Performing Arts
Erin Koppel, Director Enterprise Consulting, Tessitura Network
SUBJECT MATTER GURU:
Marta Garczarczyk, Director of Annual Giving, Lyric Opera of Chicago
Basic Data Conversion and Import Tools: Getting the Most Into Tessitura
Marbella 4, Training A&F DEV EDU IT MBR MKT TKT
JW-lower Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
Scan for Presentation ► Do you have data from another system that you need to get into Tessitura? This training session introduces the
standard tools available for various types of data import: orders, contributions, and constituents. We’ll look at how to get
started and cover some troubleshooting tips for the most common errors.
PRESENTER:
Natalie Threlfall, Application & Support Consultant, Tessitura Network
Basic List Building: Get Your Ducks (and Mice) in a Row
Amarante 2-3, Training A&F DEV EDU IT MBR MKT TKT
Out-of-the-Box Features, Productivity Introductory Level
JW-lower
► We’ll introduce you to lists, cover what lists are and when to use them, explain the concepts behind list building
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criteria, and dive into building criteria sets based on simple questions. You’ll leave this session with a good
understanding of criteria operators including the tricky “IN” versus “HAS”.
PRESENTERS:
Bryan Evans, Application Support Specialist, Tessitura Network
Melissa Malone, Application Support Specialist, Tessitura Network
Basics of SQL - Overview and Administration: A Table With a View
Training IT

Amalfi I-II, Out-of-the-Box Features Introductory Level

► This session provides training on elementary concepts, techniques, and terminology used in Microsoft’s SQL
RC-lower
language with an emphasis on the Tessitura environment. This introductory session is targeted to new users with little
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or no prior knowledge of the language, and explores basic concepts such as tables, views, data types, keys, and stored
procedures. This session will also cover basic administration tasks such as scheduled jobs, traces, and database
backup plans.
This session content is continued in Basics of SQL - Querying and Administration, on Tuesday at 10:45am.
PRESENTER:
Annie Edlich, Application Specialist, Tessitura Network
Custom Screens and Dashboard Widgets: See the Light (Without Silverlight)
Del Lago 3-4, Training IT
JW-lower Productivity, Large Orgs Intermediate/Advanced Levels

Scan for Presentation ► This session targets current SQL Server Reporting Services (SSRS) users looking to pick up interesting ideas
for Dashboard widgets and Tessitura custom screens. Attendees will be exposed to some of the conventions used to
extend the widely-used Tessitura custom screens functionality and take Dashboards beyond standard widgets.
PRESENTER:
Paul Woods, Senior Application Specialist, Tessitura Network

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9:00am – 10:15am Concurrent Session – Tuesday, August 18
Intro to Element Payment Services
Info A&F IT

Marbella 1-2, All Levels

► If you’re not yet working with Element, you’ll want to attend this session to hear how North American organizations
JW-lower
are benefiting from Element’s hosted payment processing technology. Learn how Element can simplify your PCI
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compliance obligations, and see how easy it is to integrate Element with your existing Tessitura installation. Also, learn
more about the upcoming EMV liability shift.
PRESENTERS:
Matt Murdough, Channel Development Manager, Element Payment Services
Tami Fox, Services & Community Relations Specialist, Tessitura Network
Boann Petersen, Application Support Specialist, Tessitura Network
mail2 for mail2 Users
Training All Areas
All Levels
Napoli I-II,
► Take your organization “beyond email”. Aimed at DBAs and marketers who currently use mail2, this session will look
RC-lower at advanced mechanisms like A/B split testing, conditional content, system optimization, custom field synchronization,
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and advanced scheduled emails using custom views. We’ll also gather your ideas for future functionality and connect
you with other mail2 users in the community to share best practices.
PRESENTERS:
Chris Szalaj, Vice President of Business and Product Development, L2 Interactive
Sydney Lynch, mail2 Product Support Specialist, L2 Interactive
John Voight, mail2 On-Boarding & Training Specialist, L2 Interactive

Marketing Standards-Based Educational Programs: Convincing the Customer

Panel Discussion EDU MKT
Strengthen the Bottom Line, Industry-Wide Interest Introductory/Intermediate Levels
► As global education trends toward standardized curriculum guidelines, opportunities arise for arts and cultural
Segura 1-4, institutions to connect with educators by aligning with their classroom curricula. Sharing a common language with the
JW-lower schools allows for more efficient marketing of educational programming. Join our panelists to discuss ways to develop
Scan for Presentation strong standards-based pitches to educators and enhance the student experience. Bring your ideas and questions!
PANEL MODERATOR:
Kayleb McKelvain, Application Support Specialist, Tessitura Network
PANELISTS:
Cassie LaFevor, HOT Manager TPAC Education, Tennessee Performing Arts Center
Mark Allwein, School Programs Manager, Seattle Opera
Dina Tyson, Coordinator of School Tour Sales, High Museum of Art
Sandra Fasules, Marketing Manager, Museum of Science
Standard Finance Reports We Love: The Bare Necessities
Peer-to-Peer Presentation A&F
Out-of-the-Box Features, Productivity, Small Orgs Introductory Level
Tuscany D, ► Every organization needs to make sure their financial reconciliations are accurate and efficient. Join us to hear how
RC-lobby organizations large and small are using out-of-the-box Tessitura reports for financial analysis and reporting. Learn the
Scan for Presentation ins and outs of standard finance reports, and how they can make your life easier!
PRESENTERS:
Lisa McColgan, Development Database Coordinator, Huntington Theatre Company
Maggie Arbogast, General Manager, Wilma Theater
Sarah Al-Atrakchi, Senior Director Finance, Los Angeles Opera
FACILITATOR:
Cindy Emig, Senior Director of Consulting, Tessitura Network
Stats Stats Stats: Lies, Damned Lies, and Statistics
Peer-to-Peer Presentation A&F MBR MKT TKT WEB
Strengthen the Bottom Line, Out-of-the-Box Features Intermediate/Advanced Levels

Palazzo F-H, ► Statistics: the science of producing unreliable facts from reliable figures. Your audience is booking tickets 39
days prior to performance. So what? The wealth of data in Tessitura is phenomenal, but what are we doing with that
JW-lobby
information to make statistics-based change in our marketing strategies? Come and hear some practical examples of
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how marketers are using data to drive business decisions. It’s not all lies.
PRESENTERS:
Jade Moore, CRM & Data Analyst, Arts Centre Melbourne
Amy Catanzaro, Director of Sales, Cincinnati Symphony Orchestra
Richie Warburton, Director of Technology, Wigmore Hall
FACILITATOR:
Matt Hilgers, QA Specialist - Development, Tessitura Network

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 9:00am – 10:15am Concurrent Session – Tuesday, August 18
The Evolution of the Subscription Model: Subscriptions for the Next Gen
Discussion MKT TKT WEB
Strengthen the Bottom Line, Industry-Wide Interest All Levels
Plaza I-III, ► Following up on TLCC2014’s Great Debate, where do subscriptions stand today? How are the subscription
RC-lobby packages we offer evolving to suit the next generation of subscribers? Discussion topics will include: new marketing
Scan for Discussion Notes strategies, new tools for flexibility and how to make them work in Tessitura, naming conventions for subscription
after Sept 14 campaigns, building packages vs. subscriptions, and value-added benefits organizations are using to convince single-
ticket buyers to subscribe.
MODERATORS:
Mark Sackett, Box Office Manager / Treasurer, San Francisco Opera
Jonathan Smillie, Implementation & Training Consultant, Tessitura Network
SUBJECT MATTER GURU:
Kathleen Smith, Ticket Operations Manager, Florida Studio Theatre
Ticket Design Quickfire: Creating the Golden Ticket
Peer-to-Peer Presentation MKT TKT
Out-of-the-Box Features, Admissions-Based All Levels
► The ticket is your audience’s passport... but how do you optimize it for their use and yours? Should you have dozens
of ticket designs, or just one? Who dictates the design, layout, and color scheme - sponsors, producers, or front of
house? What about when your customers print from home? Organizations will present their creative ticket design
Palazzo E, JW-lobby
solutions. Come find out how this session is just the ticket!
Scan for Presentation
PRESENTERS:
Chris Campbell, Systems & Database Manager, Grange Park Opera
Courtney Glover, Senior Systems Analyst, The Metropolitan Museum of Art
Joseph Yoga III, Box Office Manager, The New 42nd Street / The New Victory Theater
Graeme Ellis, Ticketing Data Manager, Roundhouse Trust
Sally Holt, Director- Ticketing & CRM, American Museum of Natural History
Dale Bradbury, Director CRM & Ticketing, Melbourne Theatre Company
FACILITATOR:
Jeremy Fry, Implementation & Training Consultant, Tessitura Network
Tips and Tricks for Selling Fast in Tessitura: Buy It Now!
Del Lago 1-2, Training TKT
Out-of-the-Box Features, Productivity, Admissions-Based, New Features All Levels
JW-lower
► In this session we’ll cover how to increase speed and productivity when selling tickets in Tessitura. We’ll look
Scan for Presentation
at efficiencies gained in all areas of ticket selling by optimizing configuration, using keyboard shortcuts, configuring
hotlists, using quick add functionality and QuickSale, and look at using Pricing Rules to make selling in Tessitura as
streamlined as possible. Attendees should have some familiarity with the basics of selling tickets in Tessitura.
PRESENTER:
Anna Wessely, Software Development Project Manager, Tessitura Network
TNEW Tips and Tricks: Accio Ideas!
Discussion MKT TKT WEB
Out-of-the-Box Features, Productivity All Levels
Segura 5, JW-lower ► TNEW and TNMP users: tell us your secrets! From putting default data in tables to creative uses of dynamic email
Scan for Discussion Notes content, what have you done to optimize your use of TNEW and TNMP? Let’s talk about inventive uses of out-of-the-
after Sept 14
box functionality, sweet customizations, and all the little tips that have made your life easier.
MODERATORS:
Maurice Nounou, Ticket Office Manager, Stanford Ticket Office
James Boncek, Technical Web Specialist, Tessitura Network
SUBJECT MATTER GURU:
Matthew Krupa, Application Administrator, The Colorado Symphony

Trends in Digital Strategy: Shaping the Future, One Byte at a Time

Panel Discussion MKT WEB
Productivity, Industry-Wide Interest All Levels

Palazzo A-C, ► Digital strategy is more than jargon - it’s a thoughtful approach to web, mobile, and social interactions with your
customers. Today, the line is blurred between “digital” and overall organizational strategy. Join some of the Network’s
JW-lobby
brightest digital strategy minds to discuss a range of topics - from the latest on efficiently managing content, to user
Scan for Presentation
experience and design technologies, and how to use social and mobile channels most effectively.
PANEL MODERATOR:
Kristin Darrow, Vice President Internet Strategy, Tessitura Network
PANELISTS:
Kevin Giglinto, Vice President for Strategy & Special Initiatives, Chicago Symphony Orchestra
Matthew Tarr, Director Digital Architecture, American Museum of Natural History
Thomas Weitz, Senior Manager of Digital Marketing, San Francisco Ballet

33
 9:00am – 10:15am Concurrent Session – Tuesday, August 18
Using Plans and Portfolios for Moves Management: Plan on It!
Training DEV

Palazzo D, JW-lobby
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
► Join us for an exciting look into the robust v12 plans functionality for managing fundraising steps. We’ll discuss
Scan for Presentation
departmental/organizational decisions, talk setup, show how to globally add and update plan steps, and look at
reporting. We’ll also demonstrate the ease of managing your plans via the portfolios screen, and mobile efficiency using
Tessitura On the Go. Learn how to increase your philanthropic bottom line with these powerful tools.
PRESENTERS:
Dale Aucoin, Support Escalation Specialist, Tessitura Network
David Crowther, Implementation & Training Consultant, Tessitura Network
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

10:15am – 10:45am Morning Break – Tuesday, August 18

Morning Networking Break
Breaks are set up in various locations; get your break at the location nearest your next session.
Ritz-Carlton This morning’s break is sponsored by
Ballroom &
Prefunction Areas

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

10:45am – 12:00pm Concurrent Session – Tuesday, August 18

Advanced SQL - IT and Administration Topics: Tuning Up Your Database Engine
Training IT
Productivity Advanced Level
Tuscany E-H, ► Applying database security and permissions, performance optimization, snapshots, and replication are among the
RC-lobby IT and database administration topics we’ll cover in this session. We’ll also look at a few of the new features coming in
Scan for Presentation SQL Server 2014. Note: This session assumes you have previous experience in basic SQL Server administration and
operation.
This session content is continued from the earlier session Advanced SQL - Advanced Queries and Code,
on Tuesday at 9:00am.
PRESENTERS:
Steven Bras, Network Developer, Tessitura Network
Rob Pedersen, Network Developer, Tessitura Network
Basic Constituents: Getting to Know You
Training A&F DEV EDU MKT MBR
Marbella 1-2, Out-of-the-Box Features Introductory Level
JW-lower ► Organizations manage records for a myriad of constituents with tools available out-of-the-box in Tessitura. Designed
Scan for Presentation for the novice/casual Tessitura user, this session will show essential features and functions of the constituent record.
Beginning with a broad overview, we will continue with a deeper look into areas such as relationships, communication
preferences and touch points, plus demonstrate best practices from the field for managing the patron data.
PRESENTERS:
Steven Lone, Application Support Specialist, Tessitura Network
Barbara Mazer Gross, Relationship Manager & Development Consultant, Tessitura Network

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10:45am – 12:00pm Concurrent Session – Tuesday, August 18
Basics of SQL - Querying and Administration: Table Manners
Training IT

Amalfi I-II,
Out-of-the-Box Features Introductory Level
► This session will explore how to work with Tessitura data in SQL Server Management Studio, delving into basic
RC-lower
query writing using joins, sub-queries, inserts, and updates. We’ll also cover some tips and tricks and troubleshooting
Scan for Presentation
steps. This session assumes attendees understand the terminology and concepts of SQL covered in Basics of SQL -
Overview and Administration, but have little or no knowledge of how to query data from the database.
This session content is continued from the earlier session Basics of SQL - Overview and Administration, on Tuesday at
9:00am.
PRESENTER:
Annie Edlich, Application Specialist, Tessitura Network
BI for Development - T-Stats and Dashboards: Cannon Ball!
Training A&F DEV IT MBR
Palazzo D, JW-lobby Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Intermediate Level
Scan for Presentation ► Dive into the world of Dashboards and T-Stats with a hands-on look through real life stories and scenarios. See
how these tools could be used to further your Development Operations. We will be focusing on real-life examples and
highlighting the new Plans Cube.
PRESENTERS:
Krys Freeman, Application Support Specialist, Tessitura Network
Rebecca Herberson, Implementation & Training Consultant, Tessitura Network
BI for Marketing - Reporting: Make Friends With Your Data
Palazzo F-H, Training A&F EDU IT MKT TKT
JW-lobby Out-of-the-Box Features Introductory/Intermediate Levels
Scan for Presentation ► In this session we’ll look at standard reports and tools to help you analyze your data, discover trends, and track the
results of your marketing efforts. Come learn about the hidden gems available in your system, and take away ideas that
you can immediately put to use in your organization.
PRESENTER:
Emma Carter, Support & Application Consultant, Tessitura Network
Consortia Best Practices - Governance and Structure: If You Can Dream It, You Can Do It
Panel Discussion All Areas
Strengthen the Bottom Line, Productivity, Consortia, Small Orgs, Large Orgs All Levels
► There are many ways to set up, govern, and manage a consortium, while keeping all participants happy with the
Segura 1-4, relationship. Whether you are starting a consortia or have already begun, our panelists - from a variety of organizations
JW-lower and consortia - will discuss tips and tricks to get things off on the right foot and keep them running smoothly. Bring your
Scan for Presentation questions, and participate in the discussion!
PANEL MODERATOR:
Chris Willmeth, Client Services Specialist Web Products, Tessitura Network
PANELISTS:
Sofia Nazar-Chadwick, Head of Marketing & Audience Development, Nottingham Lakeside Arts
Maggie Arbogast, General Manager, Wilma Theater
Jason Song, IT Manager, Scottsdale Cultural Council
Lisa Eichers, Ticket Office Manager, Salt Lake County Center for the Arts / ArtTix

Creating Popup and Flex Constituent Headers: Two Headers Are Better Than One
Tuscany D, Training DEV EDU IT MBR MKT TKT
Out-of-the-Box Features, Productivity Introductory Level
RC-lobby
► In this session we’ll focus on constituent headers - functionality that allows for a snapshot of the constituent to
Scan for Presentation
be quickly displayed for your Tessitura users. We will look at how to create and configure flex and popup constituent
headers through the Tessitura client and, along the way, share new ideas and creative elements within headers.
PRESENTERS:
Ranie Daw, Application Specialist / Consultant, Tessitura Network
Mark Steel, Application & Support Consultant, Tessitura Network
Education Collaborating Across Departments: Building Stronger Bridges Within Your Organization
Discussion All Areas
Productivity, Industry-Wide Interest All Levels
Amarante 2-3, ► Does your education department work with other departments to design and deliver programming? How does
JW-lower managing educational programs across a variety of departments impact your relationships with schools, community
Scan for Discussion Notes partners, and families? Come discuss how you divide the workload across your organization, the pros and cons of
after Sept 14
involving other departments, and breaking down silos.
MODERATORS:
Christina Dresser, Education Database & Content Manager, Alliance Theatre
Alaine Arnott, Project Manager, Tessitura Network
SUBJECT MATTER GURU:
Patrick Schley, Academy Services Manager, First Stage

35
10:45am – 12:00pm Concurrent Session – Tuesday, August 18
Gift Cards and Tessitura: Pay It Forward
Peer-to-Peer Presentation A&F MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Admissions-Based Intermediate Level
► As the number of ways to pay for things continues to grow, a lot of Tessitura organizations are excited about gift
Plaza I-III, cards. From branded credit cards to fancy printed gift certificates, many organizations have made gift cards work for
RC-lobby them. Come hear from presenters who have implemented gift cards in various ways, and how they’re tracking them
Scan for Presentation through Tessitura.
PRESENTERS:
Margaret Stockton, Applications Administrator, Jazz at Lincoln Center
Nick Insell, Database Manager, Wales Millennium Centre
Jason Combs, Director of Information Technology, David A. Straz, Jr. Center for the Performing Arts
Jeremy Dewey, Director of Project Management, Brooklyn Academy of Music
FACILITATOR:
John Wozniak, Application Support Specialist, Tessitura Network
Intro to RAMP Hosted Services: Reach for the Cloud
Marbella 4, Info A&F IT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Industry-Wide Interest All Levels
JW-lower
► Take an in-depth look at RAMP (Remote Access Managed Plan) and determine how a hosted solution for Tessitura
Scan for Presentation
might benefit your organization. We’ll see behind the scenes at the steps involved in accessing the hosted environment
including 2X, tokens, and the security measures in place to support a PCI-compliant environment. This session targets
organizations looking to replace their Tessitura hardware or to free up time spent on SQL administration duties.
PRESENTER:
Mary Purvis, Director, Special Projects, Support and Managed Services, Tessitura Network

Mobile Showcase: Tickets on the Move!

Peer-to-Peer Presentation DEV MBR MKT TKT WEB
Admissions-Based, Industry-Wide Interest All Levels

Napoli I-II, ► Mobile is everywhere, and clearly here to stay! In this session, presenters will discuss how their organizations have
used mobile technology to sell tickets, take donations, and more - anywhere, anytime. We’ll cover a broad range of
RC-lower
innovative uses for kiosks, tablets, and other mobile devices.
Scan for Presentation
PRESENTERS:
Catherine Devine, Chief Digital Officer, American Museum of Natural History
Tricia Milford-Hoyt, Director of Communications, Philbrook Museum of Art
Ezra Wiesner, Managing Director of IT, Philadelphia Orchestra
Som Prasad, Web Manager & Designer, Philadelphia Orchestra
FACILITATOR:
Duane Woods, Implementation Specialist, Web Products, Tessitura Network
N-Scan for N-Scan Users: Scanning the Horizon
Training A&F DEV IT MKT MBR TKT MBR
Palazzo E, JW-lobby Productivity, Admissions-Based, New Features Intermediate/Advanced Levels
Scan for Presentation ► You’re using N-Scan for access control, but are you taking advantage of all the other amazing features? This
session highlights standard functionality to expand the ways you can interact with patrons, and make using N-Scan
even more powerful (and flexible). We’ll get you to the leading edge of attendance tracking with topics from scanning
membership cards and composite tickets to a little bit of customization - and everything in between!
PRESENTER:
Christy Carlson, Implementation & Training Consultant, Tessitura Network
Planned Giving: Leaving a Legacy
Discussion A&F DEV MKT
Strengthen the Bottom Line, Out-of-the-Box Features, Small Orgs, Large Orgs, Industry-Wide Interest All Levels

Siena I-II, RC-lower ► Are you a one-person development office who wants to get into planned giving? Or are you part of a team looking to
Scan for Discussion Notes grow your program? Come share your successes and questions around this potentially lucrative revenue stream. We’ll
after Sept 14 talk about the steady drumbeat of communication needed, how to find low-hanging fruit using data mining techniques,
and how Tessitura can help you meet the planned giving needs of your organization.
MODERATORS:
Jocelyn Stevens, Director of Donor Engagement - Leadership Giving, Sarasota Orchestra
Erin Koppel, Director Enterprise Consulting, Tessitura Network
SUBJECT MATTER GURU:
Victoria Carlin, Development Database Manager, National Theatre

36
 10:45am – 12:00pm Concurrent Session – Tuesday, August 18
Roadmap: Web Products
Technology Roadmap WEB
Out-of-the-Box Features All Levels
► Did you know almost half of Tessitura license holders use TN Express Web (TNEW) or TN Mobile Plus (TNMP) or
both? Tessitura’s web products are undertaking several large-scale projects and could use your help! This workshop-
Del Lago 3-4, format session will solicit feedback and ideas on two large strategic directions for Tessitura’s web products. Join if
JW-lower you’re a user of TNEW or TNMP and interested in helping reimagine each application for the future.
PRESENTERS:
Steve Geahry, Web Product Manager, Tessitura Network
Kristin Darrow, Vice President Internet Strategy, Tessitura Network
Evan Schumacher, CEO, InstantEncore
Heather Reynolds, Lead Developer Web Products, Tessitura Network
Surveys and Insights: Survey Says...
Discussion DEV EDU IT MBR MKT TKT WEB
Industry-Wide Interest All Levels
Segura 5, JW-lower ► Can we have a few moments of your time? We’d like to hear your thoughts about surveys. Have you been very
Scan for Discussion Notes satisfied with your responses? On a scale of 1 to 5, how would you rate your organization’s efforts for managing
after Sept 14 surveys and replies? Have you gained any insights that you’d like to share? Come discuss how/when/why your peers
are using surveys.
MODERATORS:
Jamie O’Brien, Assistant Director of Digital Services, The New 42nd Street / The New Victory Theater
Ryan Sedgwick, Implementation & Training Consultant, Tessitura Network
SUBJECT MATTER GURU:
Becky Loftus, Head of Audience Insight, Royal Shakespeare Company
The Web Session as User Experience: Juggling for API Programmers
Peer-to-Peer Presentation IT MKT WEB
Industry-Wide Interest Advanced Level
Del Lago 1-2, ► How do we attend to a constituent and provide a great customer experience, when their visit is entirely virtual? In
JW-lower this advanced session, presenters will show examples of optimizing the user experience - by maintaining web sessions
Scan for Presentation and carts, setting the right modes of sale, and more. Third-party cookies may or may not be provided.
PRESENTERS:
Luke McKenzie, Web Manager, Perot Museum of Nature and Science
al Bryan Drenner, Web Developer, The New 42nd Street / The New Victory Theater
Dan Hoffer, Chief Information Officer, Pittsburgh Cultural Trust Consortium
FACILITATOR:
Jose Cepeda, Web Developer & Consultant, Tessitura Network
What Do Our Members Want?: Matching Your Benefits to Your Audience
Panel Discussion DEV IT MBR MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Admissions-Based Intermediate/Advanced Levels
► How do we measure and analyze the effectiveness of our membership benefits? Can we design incentives based
Palazzo A-C, on what our members want, rather than what we think they want? In this session, we’ll consider how to plan and
implement a membership program overhaul, collect and integrate member feedback and behavior in constituent
JW-lobby
records, and use that knowledge to inform big-picture member program decisions. Bring your questions for our
Scan for Presentation
panelists!
PANEL MODERATOR:
Kjersten Schladetzky, Project Manager & Consultant, Tessitura Network
PANELISTS:
Reynaldi Lindner Lolong, Marketing & Membership Manager, The Public Theater
Sarah Mischner, Membership Manager, Brooklyn Academy of Music
Stephanie Moore, Director of the Annual Fund, Baltimore Symphony Orchestra
Jon Leland, Manager Business Systems, EMP Museum
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

37
 12:00pm – 1:45pm Lunch – Tuesday, August 18
Mediterranean Lunch
Ballroom, Ritz- Let’s do lunch! Lots of options during lunch including Labs and Discussions. Lunch Discussions begin at 12:30pm.
Carlton Ballroom, & Buffets are available near Lunch Discussion rooms.
Prefunction Areas
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.
12:30pm – 1:30pm Lunch Discussions – Tuesday, August 18
After the Major Gift: The Journey Has Just Begun…
Discussion DEV
Strengthen the Bottom Line, Productivity All Levels
Del Lago 1-2,
► Pop the champagne! Your organization has managed to secure a major, multi-year, or transformational gift… but
JW-lower in many ways the real work has just begun. Let’s discuss best practices for processing, tracking, acknowledging,
Scan for Discussion Notes
after Sept 14
recognizing, and stewarding each major gift in a way that honors donor intent, sets a foundation for ongoing support,
and is effective for your organization on the whole.
MODERATORS:
Jess Valle, Individual Giving Manager, ZACH Theatre
Barbara Mazer Gross, Relationship Manager & Development Consultant, Tessitura Network
SUBJECT MATTER GURU:
Jennifer Russell, Campaign Manager, Dr. Phillips Center for the Performing Arts
Cloud Hosting: Unfortunately, It Won’t Make Your Laptop Lighter!
Discussion IT WEB
Industry-Wide Interest Intermediate/Advanced Levels
Siena I-II, RC-lower ► Have you ever considered hosting Tessitura in the cloud? Or maybe you’ve done it, and have successes and
Scan for Discussion Notes challenges to share? Come discuss the different options for cloud hosting, and the pros and cons that come with
after Sept 14 the decision.
MODERATORS:
Dan Hoffer, Chief Information Officer, Pittsburgh Cultural Trust Consortium
Adam Mikolajczyk, Managed Services Operations Specialist, Tessitura Network
SUBJECT MATTER GURUS:
Dan Spees, Director Information Services & Support, Chicago Symphony Orchestra
Samuel Tran, Director of Systems Administration, American Museum of Natural History
Cross-Organizational E-Commerce: Sharing and Caring
Discussion IT MKT TKT WEB
Productivity, Consortia, Industry-Wide Interest Intermediate/Advanced Levels
Capri, RC-lower ► Does your organization sell tickets through agencies, or present in venues that aren’t part of your Tessitura
Scan for Discussion Notes database? Can we make those external transactions appear in Tessitura in real time, without having to do a big import?
after Sept 14 Let’s talk about how to share sales orders cross-organizationally - both the technical requirements, and how we can
work together to make it happen.
MODERATORS:
Ken McSwain, Systems & Technology Manager, Australian Chamber Orchestra
Nathan Campbell, Web Developer & Consultant, Tessitura Network
SUBJECT MATTER GURU:
Beau Vigushin, Director Ticketing & CRM, Arts Centre Melbourne
Development and Finance Working Together: Can You Feel the Love Tonight?
Discussion A&F DEV IT
Out-of-the-Box Features, Productivity, Industry-Wide Interest Introductory Level
Plaza I-III,
► How can we make sure that development and finance staff are on the same page? How can Tessitura help? In this
RC-lobby discussion, let’s get together to talk about Campaign and Appeal structure, reporting, data ownership, and more. Join
Scan for Discussion Notes
us, and add your insights to the conversation.
after Sept 14
MODERATORS:
Conor Bentley, Development Coordinator, Utah Symphony | Utah Opera
Teresa Dean, Managed Services Client Specialist, Tessitura Network
SUBJECT MATTER GURUS:
Courtney Owen, Senior Manager of Development Information, Tennessee Performing Arts Center
Brian Ramos, Controller, Opera Philadelphia

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 12:30pm – 1:30pm Lunch Discussions – Tuesday, August 18
Digital Strategy for Memberships: You Don’t Need an App for That... Or Do You?
Discussion DEV MBR MKT TKT
Segura 1-4, Admissions-Based, Small Orgs, Large Orgs, Industry-Wide Interest Introductory/Intermediate Levels
JW-lower ► Memberships are about ongoing relationships, and your digital strategy should reflect that. Digital is here to stay, so
Scan for Discussion Notes let’s look past the fads and focus on solid ideas for the long term. In this session, let’s discuss the platforms, tactics, and
after Sept 14 ideas organizations are using to reach their members in the digital space.
MODERATORS:
Marta Garczarczyk, Director of Annual Giving, Lyric Opera of Chicago
Eric Margheim, Network Developer, Tessitura Network
SUBJECT MATTER GURU:
Mary Beth Smith, Director of Marketing & Communications, San Francisco Ballet
Finding the Right Data: How Do I Know What I Don’t Know Is What I Need to Know?
Discussion All Areas
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Intermediate/Advanced Levels
Palazzo D, JW-lobby ► Your executive needs to know how your patronage is changing. How do you find the answer in time for the 2:00
Scan for Discussion Notes board meeting? Tessitura has reports, T-Stats, Dashboards, lists, and extractions. Which will give you the data you
after Sept 14 need most quickly? Bring your biggest problems and best solutions to this lively brainstorming discussion. We’ll talk
about choosing the right tools to find the right data in the right format.
MODERATORS:
Janna Ellis, Director Yale Tessitura Consortium, Yale University
Boann Petersen, Application Support Specialist, Tessitura Network
SUBJECT MATTER GURU:
Sadie Prater, Systems Analyst, Perot Museum of Nature and Science
Group Sales Best Practices: How to Fill Your Venue in 10 Orders or Less!
Discussion EDU MBR MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Admissions-Based All Levels
Palazzo A-C,
► How many people qualify as a group, as opposed to a large family? What methods is your organization using to get
JW-lobby group sales information into the right hands, and work with the superconnectors in your area? How do we optimize the
Scan for Discussion Notes
after Sept 14
discounts we offer and the number of tickets sold per order? Let’s get a group together to discuss group sales, from the
philosophical to nitty-gritty practicalities.
MODERATORS:
Lauren Russell, Associate Manager of Group Services, The Metropolitan Museum of Art
Mark Steel, Application & Support Consultant, Tessitura Network
SUBJECT MATTER GURU:
Jared Webster, Group Sales Manager, Cincinnati Symphony Orchestra
Implementing Great Ideas From TLCC: Taking Home More Than a Hotel Pen
Discussion All Areas
Strengthen the Bottom Line, Productivity Introductory Level
Palazzo E, JW-lobby ► Feeling inspired this week? Join this meta-session on how to ensure all your great new ideas don’t get stuck in
Scan for Discussion Notes to-do list limbo. Let’s discuss strategies for getting buy-in from colleagues (who maybe didn’t get to attend TLCC), and
after Sept 14 incorporating new ideas with existing plans. Share your own thoughts about making the conference magic last long
after Jack’s closing speech has ended.
MODERATORS:
Sofia Nazar-Chadwick, Head of Marketing & Audience Development, Nottingham Lakeside Arts
Dale Aucoin, Support Escalation Specialist, Tessitura Network
SUBJECT MATTER GURU:
Fiona Buttars, Director of Database Operations, Toronto Symphony Orchestra
Training and Tracking Education Professionals: Help Your Teachers and Artists Grow
Discussion EDU
Industry-Wide Interest All Levels
Del Lago 3-4,
► How is your organization providing professional development opportunities for teachers and teaching artists - not
JW-lower only within your organization, but in your larger community? What methods are you using to train, evaluate, fund, and
Scan for Discussion Notes
after Sept 14
track assessment of these professionals? Join us to discuss what you’re tracking, whether you’ve made it work in
Tessitura, and how it’s benefited your organization.
MODERATORS:
Lucy Hale, Director of School Programs, Perot Museum of Nature and Science
Mickey Lund, Managed Services Client Specialist, Tessitura Network
SUBJECT MATTER GURU:
Erica Reinsch, Education Programs Manager, The New 42nd Street / The New Victory Theater

39
12:30pm – 1:30pm Lunch Discussions – Tuesday, August 18
Web Performance Metrics: Building Well Performing Web-Based Applications
Discussion IT MKT WEB
Napoli I-II, Industry-Wide Interest All Levels
RC-lower ► What is website performance, why is it important, and how can it be measured? Once we have data, how do we
Scan for Discussion Notes tweak and optimize performance for the future? In this session, let’s discuss concepts, tools, and techniques to build
after Sept 14 websites and applications that are responsive, efficient, scalable, and stable - even when confronting a heavy load.
MODERATORS:
Nich Young, IT Manager, Sydney Theatre Company
Samuel Menard, Web Developer & Consultant, Tessitura Network
SUBJECT MATTER GURU:
Patrick FitzGerald, Director of eCommerce Operations, Pittsburgh Cultural Trust Consortium

1:45pm – 3:00pm General Session – Tuesday, August 18

TLCC2015 Keynote
One of the most beloved and celebrated musical ambassadors of our time,
soprano Renée Fleming captivates audiences with her sumptuous voice and
compelling stage presence. Her role as the first-ever Creative Consultant to
Lyric Opera of Chicago and her work with Second City and American Voices
with Renée Fleming exemplify the ground-breaking, cross-organizational,
Mediterranean cross-discipline partnerships and collaborations that advance and strengthen
Ballroom, the non-profit arts and culture sector as a whole. Through these projects, Ms.
JW-lobby Fleming continues to build upon an already substantial role as a visionary
leader and cultural ambassador working to ensure that the arts and culture
sector remains vibrant, innovative, and relevant. Her keynote address will
focus on topics for which she has long been a strong advocate - audience
development, community engagement, and arts education.
PRESENTER:
Renée Fleming

3:00pm – 3:30pm Afternoon Networking Break – Tuesday, August 18

Afternoon Networking Break
Breaks are set up in various locations; get your break at the location near Intermission activities.
Ritz-Carlton
Ballroom & This afternoon’s break is sponsored by
Prefunction Areas

Conference Planning Committee Meet-Up

Our TLCC2015 Planning Committee members have been working hard all year prepping
great breakout sessions for the Conference. We couldn’t do it without you! Here’s a
3:00pm-4:00pm chance for the Planning Committee to meet, greet, and pat ourselves on the back for
Del Lago a job well done. Enjoy some refreshments, and meet all your sub-committee members
face-to-face. Don and Jessica hope you’ll be able to attend!
Prefunction,
JW-lower The Planning Committee Meet-Up is sponsored by

40
Intermission – Tuesday, August 18

Intermission
Returning to TLCC this year, Intermission is a time for you to take a mental break from the packed Conference
3:00pm-6:00pm schedule to experience something different. This may mean more time in the Tessitura Lab, hands-on learning,
or speed networking - or a little bit of a bunch of different activities! However you want to immerse yourself,
Various Locations
the Tuesday afternoon Intermission offers you just the time you need. See the individual session descriptions
for more information on our offerings, or take time to regroup with your colleagues, check in at the office, or
take in some vitamin D!

Intermission: Mini-Magic Tours

3:00pm-6:00pm Ready for a Mini-Magical Tour? Mini-Magic is on display all week in Community Central, where you can browse the
Ritz-Carlton great ideas at any time. During Intermission, we’ll have Network staff tour guides available to show you around, break
Ballroom, RC-lobby down the ideas, and help you figure out which could help your organization. Come find the perfect mini idea that can
make a big difference in your work back home!

3:00pm-6:00pm Intermission: Sponsor Open House

Ritz-Carlton Have you been meaning to stop by a sponsor room or table? Intermission is the perfect time for you to see extended
demos of vendor products and services, and get all your questions answered. Don’t miss this opportunity to learn more
Ballroom, RC-lobby about the products and services offered by our partners!
Intermission: Tessitura Super Lab
3:00pm-6:00pm Here’s your chance to dig into all your Tessitura questions - with no session conflicts, and hours of uninterrupted Lab
Ritz-Carlton time! Want to talk about your v12.5 upgrade? Thinking about TNEW, RAMP, or N-Scan? You’ve come to the right place.
Ballroom, RC-lobby Get answers to everything you’ve wanted to know about Tessitura or any of our products and services, and put an end
to “I wish I knew how to…”
Intermission: Build-a-Dashboard
Have you been meaning to set up Tessitura Dashboards, but never find the time? Do you have great ideas for metrics
3:30pm-6:00pm to help you keep an eye on your data, but want help finding the right widgets and parameters? Look no further!
Ritz-Carlton Bring your PC laptop to Community Central and build Dashboards of your very own, before you even leave TLCC.
Ballroom, RC-lobby We’ll have Dashboards experts standing by to help you customize widgets for your particular needs. Drop in, build a
Dashboard, and see what others are building. Please make sure you have access to your system and permissions for
all Dashboards widgets.
Intermission: Hands-On Sandbox
3:30pm-6:00pm Let your fingers do the walking, and get your hands on what’s next for Tessitura. Here’s your chance to hang with the
Ritz-Carlton Development team and your Conference colleagues, open your laptop, and log into the v12 Sandbox. Drop in for a few
Ballroom, RC-lobby minutes during this extended Intermission timeslot, or stay the whole time. Bring your Android tablet for an opportunity
to work with TRBO - our new tablet-based sales application. No tablet? No problem - we will have a few to share.

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 3:00pm – 6:00pm Intermission – Tuesday, August 18
Intermission: Programming Hackathon
New for TLCC2015 Intermission, experienced developers can get hands-on with the new REST services layer,
3:30pm-6:00pm while collaborating hackathon-style with fellow community developers around a shared project or problem. Bring a
Ritz-Carlton coding problem you’d like to explore, and we’ll have some suggestions available as well. Join a group of like-minded
programmers and go to work. Network developers will be present to help and offer suggestions - and learn from you!
Ballroom, RC-lobby Please note: This activity is for experienced programmers who want to explore coding practices around the API; it’s not
a discussion or lab session about using the API to solve specific business cases. Please bring your laptop with your
own development environment, including connection to your Tessitura system.
Intermission: Speed Networking
Want to increase your network? Looking for a fast, effective way to meet new people? Sign up for Speed Networking!
4:00pm-5:30pm The Conference Team has wedged in another exciting way to meet fellow Network Members. New for TLCC2015, we
Tuscany E-H, are offering Speed Networking to all registered attendees. Gain industry knowledge, learn about new processes and
RC-lobby solutions, and build relationships with your peers. This is an exciting, high-impact, structured feature that’s also fun!
Make the most of your time at TLCC2015 by meeting like-minded professionals at this complimentary Intermission
activity. You must have pre-registered for this activity.
Intermission: Build-Your-Own Networking Hub
5:30pm-6:00pm If you haven’t made any plans for Build-Your-Own Networking Night, then this meet-up is for you! Tuesday evening
Ritz-Carlton allows you unscheduled time to network and dine with your peers. Come by Community Central to quickly make
Ballroom, RC-lobby some new friends, then head out for whatever kind of evening you like. Tessitura is providing buses to a few Orlando
destinations, or stick around the Grande Lakes Orlando to check out the great restaurants and pools.

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Evening Networking – Tuesday, August 18

Build-Your-Own Networking Night

The Network provides the opportunity, you provide the friends! Tuesday evening allows you unscheduled time
to network and dine with your peers. Feel free to explore on your own, meet up with a group for dinner, or hang
6:00pm-10:00pm out by the pool. Enjoy one of the great restaurants at The Grande Lakes or venture out in Orlando. Jump on a
Various Locations TLCC provided bus to local Orlando areas. You can also join us for a game night at 7pm in the Coquina Exhibit
Hall. Get ready for all the party favorites including indoor volleyball, ping pong, popular board games and
more. A pop-up bar and popcorn machine will be available to amp up the fun factor! Share how your evening is
going at #tlcc2015.

6:00pm – 11:00pm Build-Your-Own Networking Night – Tuesday, August 18

Buses for Build-Your-Own Networking Night: Downtown Disney
Build-Your-Own-Networking Night is filled with options to network and dine with your peers! If you’re interested in off-
6:00pm-10:20pm site options, you’ll be asked your destination before you board. Buses leave from the JW Marriott Porte-Cochere, Lobby
Mediterranean Level. Staff available at bus loading location to help you find your way. You’ll find restaurants, shops, and entertainment
Porte-Cochere, if you venture out to Downtown Disney.
JW-lobby Transportation to Downtown Disney, Lot OPQ (approx 20 min ride):
Buses leave every 20 minutes starting at 6:00pm; the last bus returning to the JW Marriott and Renaissance hotels from
Downtown Disney, Lot OPQ leaves at 10:20pm. Pick-up and drop-off locations will be the same.

Buses for Build-Your-Own Networking Night: Universal Orlando Theme Parks and CityWalk
Build-Your-Own-Networking Night is filled with options to network and dine with your peers! If you’re interested in off-
site options, you’ll be asked your destination before you board. Buses leave from the JW Marriott Porte-Cochere, Lobby
6:00pm-10:20pm Level. Staff available at bus loading location to help you find your way.
Mediterranean Visit one of the fun Universal attractions, or take a stroll on CityWalk for a number of entertainment and
Porte-Cochere, restaurant options.
JW-lobby Transportation to Universal Orlando Theme Parks and CityWalk, Universal Bus Parking (approx 20 min ride):
Buses leave every 20 minutes starting at 6:00 pm; the last bus returning to the JW Marriott and Renaissance hotels
from Universal Orlando and CityWalk, Universal Bus Parking leaves at 10:20pm. Pick-up and drop-off locations will be
the same.
Buses for Build-Your-Own Networking Night: Dr. Phillips Center for the Performing Arts
Build-Your-Own-Networking Night is filled with options to network and dine with your peers! If you’re interested in off-
site options, you’ll be asked your destination before you board. Buses leave from the JW Marriott Porte-Cochere, Lobby
6:00pm-10:30pm Level. Staff available at bus loading location to help you find your way. Visit this local performing arts center for a docent
Mediterranean tour at approximately 6:45pm and head to dinner at nearby restaurants on Magnolia and Orange Avenues. You can also
Porte-Cochere, buy a ticket and stay to see Heathers: The Musical.
JW-lobby Transportation to Dr. Phillips Center for the Performing Arts (approx 30 min ride):
Buses for the docent tour leave at 6:00 pm. Then buses will depart every 30 minutes; the last bus returning to the JW
Marriott and Renaissance hotels from Dr. Phillips Center for the Performing Arts leaves at 10:30pm. Pick-up and drop-
off locations will be the same.

43
6:00pm – 11:00pm Build-Your-Own Networking Night – Tuesday, August 18
Buses for Build-Your-Own Networking Night: I-Drive 360 and Pointe Orlando
Build-Your-Own-Networking Night is filled with options to network and dine with your peers! If you’re interested in off-
site options, you’ll be asked your destination before you board. Buses leave from the JW Marriott Porte-Cochere, Lobby
6:00pm-10:45pm
Level. Staff available at bus loading location to help you find your way. Head to I-Drive 360 to visit the Orlando Eye
Mediterranean (400-foot observation wheel), find shops, food, and entertainment. Pointe Orlando offers shops, restaurants, and clubs.
Porte-Cochere,
Transportation to I-Drive 360 and Pointe Orlando (approx 15 min ride):
JW-lobby
Buses leave every 15 minutes starting at 6:00pm. First stop Pointe Orlando, second stop I-Drive 360. Last bus returning
to the JW Marriott and Renaissance hotels from I-Drive 360 and Point Orlando leaves at 10:45pm. Pick-up and drop-off
locations will be the same.
Buses for Build-Your-Own Networking Night: Walt Disney World Theme Parks
Build-Your-Own-Networking Night is filled with options to network and dine with your peers! If you’re interested in off-
site options, you’ll be asked your destination before you board. Buses leave from the JW Marriott Porte-Cochere, Lobby
6:00pm-10:20pm
Level. Staff available at bus loading location to help you find your way. Visit one of the fun Disney parks; check https://
Mediterranean [Link]/calendars/2015-08-18/ for the various park hours.
Porte-Cochere,
Transportation to Walt Disney World Ticket & Transportation Center (TTC), to catch a ride to any of the Walt Disney
JW-lobby World Theme Parks (approx 20 min ride):
Buses leave every 20 minutes starting at 6:00pm; the last bus returning to the JW Marriott and Renaissance hotels from
TTC leaves at 10:20pm. Pick-up and drop-off locations will be the same.
Build-Your-Own Networking Night: Game Night
7:00pm-11:00pm
Join us for a game night in the Coquina Exhibit Hall! Get ready for all the party favorites including indoor volleyball, ping
Coquina Exhibit pong, popular board games, and more. A pop-up bar and popcorn machine will be available to amp up the fun factor!
Hall, JW-lobby Family and guests welcome.

44
Wednesday, August 19
Check-In and Information Desk
Badges provided by Hydration stations sponsored by A/V sponsored by

7:30am-5:00pm
Grande Registration
Desk, JW-lobby
Check-In & Information Desk sponsored by Directional signage sponsored by

Mini-Magic: Amazing Things from Planet Tessitura

Smart ideas, simple solutions, amazing Tessitura innovations - that’s
Mini-Magic! Custom screens, overnight stored procedures, creative
reports, other custom elements and shortcuts you can use. You never
All Day- know what you’ll learn here - Mini-Magic is powerful! The Mini-Magic
Ritz-Carlton display is open all week in Community Central.
Ballroom, RC-lobby
Sponsored by

7:30am – 9:00am Breakfast – Wednesday, August 19

Mediterranean
Breakfast
Lots of options during breakfast! Enjoy breakfast while networking with your peers, head to the Labs to get your
Ballroom, Ritz-
questions answered, and visit our sponsors during the Sponsor Showcase. Breakfast buffets are located near Sponsor
Carlton Ballroom, & Showcase Sessions.
Prefunction Areas

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

8:00am – 8:45am Sponsor Showcase – Wednesday, August 19

Sponsor Showcase
Sponsor Showcase is a chance for dedicated time with vendors without missing any TLCC content sessions. Our third-
party company partners will offer in-depth presentations, one-on-one meetings, or casual chats, and they can be found
both in the Sponsor Lab and in private meeting rooms. Don’t miss this opportunity to learn more about the products and
services offered by our partners!
Ritz-Carlton See the individual showcase descriptions for more information on special meetings. In the Ritz-Carlton Ballroom,
participating sponsors are:
Ballroom, RC-lobby
Artifax Software Limited Element Payment Services Ungerboeck Systems International
Boca Systems iWave Veteran Tickets Foundation
Capacity Interactive ScoreBig Inc. WealthEngine
Cinevative SD&A Teleservices Weldon, Williams & Lick
DCM, Inc. TodayTix

Sponsor Showcase: Adage Technologies: Next Level Digital: Is Customer Experience (CX) the New
User Experience (UX)?
Tuscany A, Responsive design is now standard online, leaving organizations wondering, “What’s the next big thing?” Join us for
RC-lobby a presentation and interactive workshop on Digital CX. We’ll share what CX encompasses, why it’s a must for future
audience growth, and how your organization - regardless of budget or technology platform - can ensure you’re laying
the groundwork for the digital customer experience your users will soon expect as standard.

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 8:00am – 8:45am Sponsor Showcase – Wednesday, August 19
Sponsor Showcase: AKA NYC: Customer Service in a Digital World to Drive Advocacy and Sales
Siena I-II, RC-lower In a world where the customer has more control than ever before, we will discuss tools that you can use to have a
meaningful conversation with your customers to drive retention, sales, and advocacy. We will talk about the challenges
you face managing your customers and give you tools to drive digital communication success.
Sponsor Showcase: ArtsVision
Come discover all that is new with ArtsVision! Join us to learn about our new robust budgeting module, expanded
Segura 5, JW-lower personnel scheduling capabilities, iCal feeds, Web Services, and Mobile Compatibility. Learn how all of this continues
to expand on ArtsVision’s proven ability to facilitate the communication of the most important production, artistic, and
marketing data across your entire organization.

Sponsor Showcase: Bluetube

Mobile has arrived and this is how you can harness it today. In this session you will learn how organizations are
Capri, RC-lower implementing digital and e-ticketing with Tessitura into their mobile applications and websites. You will discover how
peer organizations are using digital and e-ticketing to increase engagement, appeal to a younger demographic, and
streamline ticket lines and box office operations. See what digital and e-ticketing can do for your organization.

Sponsor Showcase: Intrinsic Impact by WolfBrown

Tessitura Network members enjoy preferred access to the cultural sector’s leading audience feedback system - Intrinsic
Del Lago 1-2, Impact by WolfBrown. Intrinsic Impact streamlines the connection between arts organizations and audiences, placing
JW-lower high-quality customized audience feedback at the fingertips of artistic, marketing, and executive leadership at a fraction
of the cost of conventional market research. This session will feature a live demonstration of the Intrinsic Impact
dashboard with data collected this year.
Sponsor Showcase: JCA, Inc.
Brought to you by the team that developed the RMA, this new web application, integrated with Tessitura, will allow you
Segura 1-4,
to create sophisticated customer segmentations, improve the accuracy of marketing communications, and increase the
JW-lower effectiveness of CRM strategy. Come learn about this exciting new product from Baker Richards and JCA, and find out
more about JCA’s new Arts Marketing division, which supports clients with pricing, marketing, and CRM strategy.

Sponsor Showcase: KlearSky

Do you have a list of Tessitura “to-do’s”, but never have the time or resources to help? Learn how KlearSky Technology
Del Lago 3-4,
Services can assist you with writing custom reports, integrating with outside systems, and finding new ways to tackle
JW-lower everyday problems. We will show examples of work we have done with other Tessitura licensees and answer questions
about upcoming projects you might be considering.

Sponsor Showcase: L2 Interactive

Tuscany C, Come see what the L2 team has been working on! Whether you’d like to get a mail2 demo, see what erube2 is all
RC-lobby about, or learn more about our cloud2 hosting infrastructure, this is a time for you to meet our team and learn about our
products and platforms in more detail.
Amalfi I-II, Sponsor Showcase: Made Media
RC-lower Meet with the team from Made Media.
Sponsor Showcase: MogoARTS
Learn how your patrons engage with digital marketing before visiting a website and purchase. Where Google Analytics
Napoli I-II, tracks website metrics, off-site metrics show patron engagement across all advertising campaign touch points,
RC-lower revealing the most effective media channels and campaigns tactics. Learn how organizations of all sizes ranging from
the Stratford Festival, Kaufman Music Center, and Nashville Symphony are utilizing advanced attribution to measure,
inform, and boost their digital marketing campaigns.
Sponsor Showcase: Queue-it
Learn how Queue-it’s online queue system integrates with your Tessitura installation to help you manage your
Amarante 2-3,
onsales. With Queue-it, users exceeding your site capacity limits are offloaded to the queue system until they can be
JW-lower automatically re-directed back to your ticketing system. Learn about Queue-it benefits, how we handle extreme peaks,
and how our dynamic end-user information helps with overall user satisfaction.

Sponsor Showcase: TAYLAR Development

TAYLAR is introducing a cost-effective, web-based, paperless telephone campaign management system. If you’re
managing your in-house campaigns on paper, visit with us to learn more about our intelligent, turnkey telephone
Segura 6, JW-lower
campaign management software. Our system includes progressive dialing, call recording and monitoring, lead
management, and comprehensive reporting. It costs less than you think to run your telephone campaigns
more efficiently.

46
 9:00am – 10:15am General Session – Wednesday, August 19
Tessitura’s Innovator Series Live at TLCC
In many ways, TLCC is the birthplace of Tessitura’s Innovator Series.
This ongoing program of brief talks by industry innovators is inspired by
the demonstrated value of peer-to-peer knowledge sharing and
collaboration long fostered within the Network Community and on
display at the Conference. Presented quarterly through free and open
webinars and major gatherings of the Tessitura community, with video-
recorded versions of each talk released through the Network’s YouTube
channel, the Innovator Series extends the reach of powerful insights
and innovation in the business of arts and culture beyond the Community to benefit the broader arts and culture sector
globally. In this general session, we are thrilled to offer the next installment of Tessitura’s Innovator Series live from the
stage of TLCC2015.
Seb Chan, Director of Digital & Emerging Media, Cooper Hewitt, Smithsonian Design Museum
Making the Physical Experience Matter Even More: From Sleepy House Museum to Vibrant Interactive Experience
Both cultural heritage institutions and the performing arts have struggled with integrating digital media and technology
into their organizational DNA. But some institutions are getting it right, augmenting and enhancing their offerings
Mediterranean with digital experiences that transform their customer experiences, impacts and missions. Along with other ideas and
Ballroom, observations, Seb will share his experience working as part of a team to transform the Cooper Hewitt museum, despite
JW-lobby the architectural challenges of being housed in a 64-room former Carnegie mansion, into a visitor-facing interactive
experience.
Kelly Tweeddale, Executive Director, Seattle Opera
The Art of Reinvention: Lessons Learned When Rethinking, Reimaging and Retooling Became Necessary
In 2008, Seattle Opera was in the midst of a major capital campaign to fund a game-changing building project that
suffered a near death moment when the U.S. recession hit. Kelly will discuss how this project, and others since, have
been brought back to life or propelled forward through thinking and practices that might seem counter-intuitive to
organizations traditionally rooted in conservative, risk-averse environments. Learn how Seattle Opera is combining the
power of observation with Newton’s First Law to steer a new course and build momentum for the future.
Russell Kelban, Chief Marketing Director, San Francisco Symphony
Richard Lonsdorf, Artistic Administrator, San Francisco Symphony
Playing in the SoundBox: The Performance Space as Laboratory
Last December, the San Francisco Symphony transformed a drab, cavernous rehearsal hall into a club-like venue that
offers enormous possibilities for creative performance, technological innovation, and the audience experience. The
experimental nature of the space - which enables them to test program concepts, learn from their fans, and explore new
directions in everything from the participant environment to sound and visual design - has already made SoundBox a
hot ticket with the potential to offer a path forward for the traditional concert experience.

10:15am – 10:45am Morning Break – Wednesday, August 19

Morning Networking Break
Breaks are set up in various locations; get your break at the location nearest your next session.
Ritz-Carlton This morning’s break is sponsored by
Ballroom &
Prefunction Areas

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

47
10:45am – 12:00pm Concurrent Session – Wednesday, August 19
Business Continuity Setup: The System Is Down
Palazzo E, Training A&F DEV EDU IT MBR TKT WEB
Productivity, Industry-Wide Interest Intermediate Level
JW-lobby
► The show is sold out. It’s opening day of your new exhibit. The gala starts in an hour. Suddenly, your computer goes
Scan for Presentation
black. The system is down. Come learn about different ways your sales office, fundraising department, and IT team can
be prepared for such a situation. We will talk about reports, processes, risk management, and disaster plans.
PRESENTERS:
Aaron Greene, Managed Services Operations Manager, Tessitura Network
Alex Lee, Application Support Specialist, Tessitura Network
Constituent Tables and SQL Tips: Relationship Revelations and Database Demystification
Amalfi I-II, Training IT
Out-of-the-Box Features Intermediate/Advanced Levels
RC-lower
► Looking for someone? You don’t need a detective to track down your constituents in Tessitura. This session includes
Scan for Presentation
strategies for finding information in Tessitura tables, functions, and views to help you access constituent data, and an
overview of the way relationship data is stored. We’ll show examples live in SQL Query Manager and call out SQL tips
along the way.
PRESENTER:
Mark Rhodes, Senior Developer, Tessitura Network
Contextualizing Big Data: Seeing the Bigger Picture
Discussion A&F DEV MKT MBR
Strengthen the Bottom Line, Out-of-the-Box Features, Industry-Wide Interest Advanced Level
Siena I-II,
► “Big data is at its best when analyzing things that are extremely common...” (Gary Marcus). How does your
RC-lower organization analyze all the data you collect? Are you tying together common constituent elements to drive everyday
Scan for Discussion Notes
after Sept 14
decision making? Join us for a discussion on how we can use data to look at the big picture, increase revenue, and
help retain donors.
MODERATORS:
Laurel Skehen, Development & Board Relations Coordinator, UC Berkeley - Cal Performances
Matt Hilgers, QA Specialist - Development, Tessitura Network
SUBJECT MATTER GURU:
Brian Ramos, Controller, Opera Philadelphia
Creating Reports in SSRS: Data, How Beautiful Thou Art
Training IT
Palazzo D, JW-lobby Productivity Introductory/Intermediate Levels
Scan for Presentation ► Walk through recreating a standard Tessitura report in SSRS during our live demonstration session. Step-by-step
we’ll cover installing the report in Tessitura, with tips and tricks on accomplishing the report design you need. In addition
to discussing the SSRS elements covered by our online SSRS T-Cast, we’ll choose an alternative InfoMaker report to
tweak, color, and shape. This session assumes the attendee has limited basic experience with SSRS.
PRESENTER:
Annie Edlich, Application Specialist, Tessitura Network
De-Mystifying the Web API: The API Behind the Curtain
Training DEV EDU MBR MKT TKT WEB
Marbella 1-2, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
JW-lower ► In this session targeted towards non-developers, we introduce you to the concept of the API, show you some
Scan for Presentation of what it can do for you now and will do in the future, and give you a glimpse into how it is used by developers to
make web magic. You don’t need to be a coder to become an empowered participant in the strategic planning and
functionality of your website.
PRESENTERS:
Matt Belanger, Technical Analyst Web Products, Tessitura Network
Nathan Campbell, Web Developer & Consultant, Tessitura Network
Element for Element Users: Keeping You in Your Element
Training A&F IT TKT
Segura 5, Out-of-the-Box Features, Productivity Intermediate/Advanced Levels
JW-lower ► This session is for sites currently integrated with Element Payment Services and will provide tips for reconciliation
Scan for Presentation between systems, lay out methodologies for troubleshooting and describe how new security features such as encrypted
card readers, PASS (tokenization), reference-based refunds and Element Hosted Payments will integrate with
Tessitura.
PRESENTERS:
Brian Pedaci, Support Escalation Specialist, Tessitura Network
Rob Pedersen, Network Developer, Tessitura Network

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10:45am – 12:00pm Concurrent Session – Wednesday, August 19
Free Events for Audience Development: Does Everybody Win?
Panel Discussion A&F DEV EDU MKT TKT MBR
Industry-Wide Interest Introductory/Intermediate Levels
► Giving people something for nothing - a great way to engage your audience or a waste of company resources? The
Palazzo A-C, panelists in this session will share their experiences with free events that helped their organizations connect with the
JW-lobby public, build leads, and deepen relationships with existing patrons. We’ll talk about running these events and measuring
Scan for Presentation their effectiveness. Bring your questions for our panelists!
PANEL MODERATOR:
Marie Bertrand, Senior Implementation Specialist, Web Products, Tessitura Network
PANELISTS:
Christina Dresser, Education Database & Content Manager, Alliance Theatre
Patrick Harrison, VP of Marketing Communications & Patron Services, The 5th Avenue Theatre
Laura Saldivar, Associate Director of Marketing, Yerba Buena Center for the Arts
Katie Nicely, Director Community & External Relations, San Francisco Symphony
High-Volume Sales: Keep Calm and Sell On
Peer-to-Peer Presentation IT MKT TKT WEB
Productivity, Large Orgs, Industry-Wide Interest Intermediate/Advanced Levels

Palazzo F-H, ► Is the hottest show of the year coming to your venue? In this session, presenters will discuss their hits and misses
preparing for large onsale days and other heavy web traffic conditions. Tap into your organization’s most powerful asset
JW-lobby
- the people! From IT to marketing, customer service, vendors, and more, come learn how to get everyone on board
Scan for Presentation
and keep your website operating at peak performance under tough conditions.
PRESENTERS:
Scott Whitehouse, Database Manager, Birmingham Hippodrome
Chris Campbell, Systems & Database Manager, Grange Park Opera
Dan Hoffer, Chief Information Officer, Pittsburgh Cultural Trust Consortium
FACILITATOR:
Marley Wynne, Implementation Specialist Web Products, Tessitura Network
Intro to Google Analytics: Web Analytics and Digital Campaign Measurement
Napoli I-II, Info MKT WEB
Industry-Wide Interest All Levels
RC-lower
► 90% of arts marketers feel like they’re not using web analytics data to its full potential. Why? Web analytics and
Scan for Presentation
campaign measurement can be overwhelming, from challenging setup to the huge volumes of data you collect. This
session will discuss approaching web and digital marketing analytics strategically to uncover actionable insights. With
more than half of tickets now sold online, this topic is more important than ever.
PRESENTER:
Erik Gensler, President, Capacity Interactive
List Building Beyond the Basics: A Whole New World of Possibilities
Training A&F DEV EDU IT MBR MKT TKT
Tuscany E-H, Out-of-the-Box Features Intermediate Level
RC-lobby ► We’ll look at various ways of creating a list, including Extraction Manager, order search, lists from reports, and
Scan for Presentation importing. We’ll also explore the Search Household check box and help you to get the most from the Advanced
Relationship Options. You’ll leave this session with the confidence to build your own complex lists and an understanding
of advanced list functions.
PRESENTERS:
Bryan Evans, Application Support Specialist, Tessitura Network
Melissa Malone, Application Support Specialist, Tessitura Network
Living and Working in the Consortium: Playing Nice in the Sandbox
Discussion All Areas
Productivity, Consortia, Small Orgs, Large Orgs All Levels
Segura 6, ► Beyond contractual arrangements, how do you build and maintain relationships with the organizations in your
JW-lower consortium and other partners? What can we do to move beyond sharing Tessitura data, to mutually benefiting from our
Scan for Discussion Notes shared knowledge and skills? Come and discuss sharing information, ideas, resources, and more to build better
after Sept 14 relationships with your partners and member organizations.
MODERATORS:
David Pearce, Business Performance Director, Wales Millennium Centre
Chris Willmeth, Client Services Specialist Web Products, Tessitura Network
SUBJECT MATTER GURU:
Nancy Sheleheda, Senior Director of Application Development & Support Services, Pittsburgh Cultural Trust
Consortium

49
10:45am – 12:00pm Concurrent Session – Wednesday, August 19
Managing Visitor Services for Memberships: Membership Has Its Privileges
Del Lago 1-2, Training A&F TKT MBR
Out-of-the-Box Features, Productivity, Admissions-Based All Levels
JW-lower
► Your members are some of your most loyal visitors, and we can help make sure they always have a great
Scan for Presentation
experience. In this session, we’ll cover best practices for membership setup, pricing, sales layout configuration, web
sales, and N-Scan. We’ll show you how each of these tools can be used to ensure that every interaction you have with
your members is positive, personal, and efficient.
PRESENTER:
Alex Harris, Director of Implementations, Tessitura Network
Plans and Moves Management: Keeping Donors Flowing Through Your Pipeline
Peer-to-Peer Presentation DEV MKT
Strengthen the Bottom Line, Productivity, New Features Intermediate/Advanced Levels
► Have you lost track of a valuable donor or prospect, and you don’t know how? Come join us for this session
where organizations will share how they’re using plans to track their moves management process, improve their
Plaza I-III,
communication plans, and increase support to their organizations. We’ll move from the basics of plans to custom fields
RC-lobby and reporting.
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PRESENTERS:
Marta Garczarczyk, Director of Annual Giving, Lyric Opera of Chicago
Jason Cabral, Donor Systems Manager, The Public Theater
Victoria Carlin, Development Database Manager, National Theatre
Marlo Turner, Director of Development, Philbrook Museum of Art
FACILITATOR:
Natalie Threlfall, Application & Support Consultant, Tessitura Network
Publish Once, Use Everywhere: Content Planning Across Your Platforms
Discussion MKT WEB
Amarante 2-3, Strengthen the Bottom Line, Productivity All Levels
JW-lower ► Share the wealth... of content that is. How do you optimize digital content for the web, social media, email, and
Scan for Discussion Notes beyond? Who decides what content is appropriate for each platform? Join us to discuss the various tools available to
after Sept 14 manage and streamline your digital content throughout the evolving digital landscape.
MODERATORS:
Jesse Hopkins, Digital Marketing Manager, AT&T Performing Arts Center
Melissa Champ, Support Team Lead, Web Products, Tessitura Network
SUBJECT MATTER GURU:
Morgan Jorgensen, Ticketing Services Manager, Kauffman Center for the Performing Arts
QuickSale Setup: You Really Know How to Push My Buttons
Training IT MBR TKT
Tuscany D, Out-of-the-Box Features, Productivity, Admissions-Based, New Features Introductory/Intermediate Levels
RC-lobby ► Empower your sales team to sell with speed and grace using the button-driven QuickSale screen. You choose the
Scan for Presentation products, you choose the layout. Admissions, memberships, contributions, packages, and merchandise - all at the
touch of a button. In this session, we’ll set up QuickSale screens that defy space and time and discuss ideas that you
can take home to help your team be lightning-quick.
This session is also presented on Sunday at 1:45pm.
PRESENTER:
Nick Barnett, Quality Assurance Associate, Tessitura Network
Roadmap: Memberships
Technology Roadmap DEV MBR
Out-of-the-Box Features All Levels

Del Lago 3-4, ► Come help determine what should be in the next generation of memberships in the Tessitura application. We’ll do a
JW-lower series of exercises to evaluate the current membership functionality, and gather common use cases and scenarios for
different membership functions for all varieties of memberships.
MODERATOR:
David Woodall, Business & Systems Analyst, Tessitura Network
Strategic Audience Surveys: Survey Says...
Peer-to-Peer Presentation DEV EDU MBR MKT TKT WEB
Strengthen the Bottom Line, Industry-Wide Interest Introductory/Intermediate Levels

Segura 1-4, ► Audience surveys serve many purposes, from understanding audience segments to driving sales. (Yes, surveys
can increase sales!) How do you ensure that your surveys lead to better decision-making? When does it make sense
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to integrate your survey data into Tessitura? We’ll look at different formats for successful audience research driven by
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internal goals, and how strategic surveying can yield positive outcomes for your organization.
PRESENTERS:
Sandra Fasules, Marketing Manager, Museum of Science
Graeme Ellis, Ticketing Data Manager, Roundhouse Trust
Kent Davidson, Director, Strategic Programs, Partnerships & Marketing, 92nd Street Y
FACILITATOR:
JD Short, Tessitura Services Specialist, Tessitura Network

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10:45am – 12:00pm Concurrent Session – Wednesday, August 19
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

12:00pm – 1:45pm Lunch – Wednesday, August 19

Lunch
Let’s do lunch! Lots of options during lunch - food plus Discussions. Lunch Discussions begin at 12:30pm. Buffets are
Mediterranean located near discussion rooms.
Ballroom, Today’s lunch is sponsored by
Ritz-Carlton
Ballroom,
&
Prefunction
Areas

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

12:30pm – 1:30pm Lunch Discussions – Wednesday, August 19

Education and Third-Party Software Management: Putting It Together; Byte by Byte
Discussion DEV EDU IT TKT
Productivity Intermediate/Advanced Levels
Del Lago 3-4, ► As technology continues to evolve, education administrators may be curious about integrating Tessitura with third-
JW-lower party software like Schoology, Artifax, and WhenToWork. These programs can help with distribution of classroom
Scan for Discussion Notes materials, surveys, and payment invoices; and scheduling workshops, teaching artists, transportation, and rooms.
after Sept 14 Join us to discuss the tools we use to power our education departments, and your organization’s hopes and
accomplishments in this area.
MODERATORS:
Teresa Rende, Education & Community Engagement Coordinator, Goodman Theatre
Colleen O’Hara, Project Manager, Tessitura Network
SUBJECT MATTER GURU:
Lucy Hale, Director of School Programs, Perot Museum of Nature and Science
Exchanges and Resales: How to Wow With Choices for Charges and Changes
Discussion A&F MBR MKT TKT
Out-of-the-Box Features, Industry-Wide Interest All Levels
Plaza I-III, ► Let’s take a look at the business practices around exchanges and resales, and how they’re changing with
RC-lobby technology - from online exchanges, to whether you use the same order or create a new order to process an exchange.
Scan for Discussion Notes What about the impact exchanges have on your customer service? How do you handle the money for resales,
after Sept 14 upgrades, and downgrades? In this discussion, come share your great ideas and find new ones.
MODERATORS:
Ashley Voorhees, Director of Patron Services, Omaha Performing Arts Society
Jon Zielinski, Box Office Manager, Science Museum of Minnesota
Emma Larcombe, Application & Support Consultant, Tessitura Network
SUBJECT MATTER GURU:
Amy Catanzaro, Director of Sales, Cincinnati Symphony Orchestra

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 12:30pm – 1:30pm Lunch Discussions – Wednesday, August 19
IT Best Practices for Small Organizations: Making Small Beautiful
Discussion IT
Productivity, Small Orgs, Industry-Wide Interest All Levels
Del Lago 1-2,
► The survival of small to mid-sized organizations depends on creative, efficient use of IT resources - but if you’re
JW-lower using Tessitura, you already know that! How can you maximize the effectiveness of minimal resources? What
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after Sept 14
procedures, policies, and solutions help ensure your organization meets its goals? This meal discussion is an
opportunity to share successes and failures with your peers, and to brainstorm strategies for challenges to come.
MODERATORS:
Meredith Webb, Database Manager, Writers Theatre
Tom Megale, Technical Consultant, Tessitura Network
SUBJECT MATTER GURU:
Richie Warburton, Director of Technology, Wigmore Hall
IT Crystal Ball: The Greatest Adventure Is What Lies Ahead
Discussion A&F IT WEB
Industry-Wide Interest All Levels
Palazzo D, JW-lobby ► Continual development and constant evolution is what makes IT an adventure. What brand new developments are
Scan for Discussion Notes particularly exciting? What will be of true value? What will change the way we do business? Should we be an early
after Sept 14 adopter, or should we wait for service pack 2? Let’s have a lively discussion about what we’ll find in next month’s Wired
magazine, and what we should do about it.
MODERATORS:
Monica Martin, Database Administrator, Oregon Shakespeare Festival
Heather Laidlaw Kraft, Project Manager & Consultant, Tessitura Network
SUBJECT MATTER GURU:
Julie Carmody, Lead Systems Analyst, The Metropolitan Museum of Art
Marketing and Development Working Together: Two Worlds Unite!
Discussion DEV MBR MKT
Strengthen the Bottom Line, Productivity All Levels
Palazzo E, JW-lobby ► Many of our patrons interact with our organizations in more than one way - not exclusively ticket buyers or donors,
Scan for Discussion Notes but both! Memberships offer the opportunity to unite marketing and development, in a way that increases the total value
after Sept 14 of our patrons in the long run. Let’s discuss how we can track communications from different departments, develop
complementary benefits, use Tessitura to alert staff to patron activity, and more.
MODERATORS:
Kelly Albrecht, Assistant Director of Individual Giving, John G Shedd Aquarium
Erin Koppel, Director Enterprise Consulting, Tessitura Network
SUBJECT MATTER GURU:
Reynaldi Lindner Lolong, Marketing & Membership Manager, The Public Theater
Pledge Tracking, Collections, and Reporting: A Promise Made is a Promise Paid
Discussion A&F DEV MBR
Palazzo F-H, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Intermediate Level

JW-lobby ► There’s nothing quite like the excitement of a signed pledge - except for a signed check! Join us to discuss your
Scan for Discussion Notes strategies and struggles in tracking, reporting, and collecting pledges. We’ll focus on balancing the needs of the
after Sept 14 development and finance departments as you track goals, cash flow, billing, and collections.
MODERATORS:
Katie Kerr, Help Desk Project Coordinator, Pittsburgh Cultural Trust Consortium
Rebecca Herberson, Implementation & Training Consultant, Tessitura Network
SUBJECT MATTER GURU:
Michael Mariano, Database Manager, New York City Center

Segura 1-4, Tessitura Network Business Meeting: Meet the Gang!

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Discussion All Areas
All Levels
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after Sept 14
► Hear about the inner workings of the Tessitura Network as a business organization, get a prognosis on the health
of the organization and participate in a question and answer opportunity with the Board of Directors and Executive
Committee. Lunch is available in the session room.
MODERATOR:
Jack Rubin, President, Tessitura Network

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 12:30pm – 1:30pm Lunch Discussions – Wednesday, August 19
Video Strategy: Video Killed the Radio Star
Discussion DEV MBR MKT TKT WEB
Strengthen the Bottom Line, Industry-Wide Interest Intermediate Level
Napoli I-II,
► Captivating videos can lengthen website visits, drive better SEO, aid in fundraising, and keep patrons engaged
RC-lower between visits. Let’s discuss strategies and tools for creating intriguing, shareable content, and ways to keep costs
Scan for Discussion Notes
after Sept 14
manageable. What makes a good video - expert production, or do Vines work just as well? How do you define success
- sales, shares, or reach? Share your organization’s ideas and experiences in this session.
MODERATORS:
Kristin Garbarino, Marketing Technology Manager, Pittsburgh Cultural Trust Consortium
Todd Lantry, Online Community & Web Manager, Tessitura Network
SUBJECT MATTER GURU:
Peter Schaufuss, Head of Digital Media, The Royal Danish Theatre
Web and Email Personalization: Was It Good for You?
Discussion DEV EDU MBR MKT TKT WEB
Palazzo A-C, Industry-Wide Interest All Levels
JW-lobby ► Are you making the most of the wealth of information you have on your customers? Do you use this data to display
Scan for Discussion Notes personalized content on your website and in emails? In this discussion, we’ll explore the goals of personalization,
after Sept 14 strategies to get there, pitfalls to avoid along the way, and how to track the impact.
MODERATORS:
Michaela Drapes, Digital & Web Producer, New York City Ballet
Tom O’Connor, Director, Enterprise Consulting, Tessitura Network
SUBJECT MATTER GURU:
Mark Ridley, Applications & Database Administrator, National Theatre
Working With a Web Development Team: Developer Care and Feeding
Discussion A&F IT MKT WEB
Productivity All Levels
Siena I-II, RC-lower ► In the web world, we don’t just mean fundraising when we talk about development. The applications that represent
Scan for Discussion Notes our organizations online can be quite complex, and may require skilled developers to build and maintain them. Let’s
after Sept 14 discuss working with both in-house and contracted web developers - communicating, setting timelines, nurturing an
ongoing relationship, and more.
MODERATORS:
Aaron Weibel, Manager of Digital Production, Brooklyn Academy of Music
Ravi Ranjan, Senior Developer, Tessitura Network
SUBJECT MATTER GURU:
Bryan Drenner, Web Developer, The New 42nd Street / The New Victory Theater
1:45pm – 3:00pm Concurrent Sessions – Wednesday, August 19
Advanced Reporting Services (SSRS) - Maximizing Usefulness: Make Your Reports Shine
Training IT

Palazzo F-H, Productivity Intermediate/Advanced Levels

► This session digs into advanced methods of report authoring using SQL Server Reporting Services. We will explore
JW-lobby
advanced topics including dynamic formatting, dynamic groups, complex table setup, and more. Our focus will be on
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getting the right information in the best presentation on your reports. This session is targeted at the seasoned SQL
programmer, DBA or system administrator with some SSRS experience looking for more.
This session content is continued in Advanced Reporting Services (SSRS) - Beyond the Table, on Wednesday at
3:30pm.
PRESENTER:
Ryan Creps, Network Developer, Tessitura Network
Basic Extractions: Suppress Your Frustrations!
Training A&F DEV EDU IT MBR MKT TKT
Palazzo D, JW-lobby Out-of-the-Box Features, Productivity Introductory Level
Scan for Presentation ► Ever wondered how to pull a list that includes and excludes several types of customers, along with using as many
contact points as you desire? Make way for Extractions! In this training we’ll explore Extraction Manager and review
applicable List Manager concepts. This session is targeted to users new to Extraction Manager but who have some
understanding of List Manager and would like further training to expand their knowledge.
PRESENTERS:
Steven Lone, Application Support Specialist, Tessitura Network

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 1:45pm – 3:00pm Concurrent Sessions – Wednesday, August 19
Box Office Managers’ Survival Guide: How to Whistle While You Work
Discussion MKT TKT
Productivity, Small Orgs, Large Orgs, Industry-Wide Interest All Levels
Plaza I-III,
► Do you manage a box office? Ticket office managers are asked to pull new tricks out of their hat every day - from
RC-lobby disaster recovery, to managing patrons’ expectations, to keeping the team on track. In this discussion session, learn
Scan for Discussion Notes
after Sept 14
what your peers are doing to keep all systems “go”. Come share your tips and best practices for keeping yourself sane
and your box office humming along.
MODERATORS:
Liz Baird, Contact Centre Manager, Wales Millennium Centre
Alex Lee, Application Support Specialist, Tessitura Network
SUBJECT MATTER GURU:
Allan Waite, Manager of Ticketing & Patron Services, Hubbard Street Dance Chicago
Communication Management for Development: Let Me Send You What You Want
Discussion DEV IT MBR
Out-of-the-Box Features, Productivity, New Features Intermediate Level
Siena I-II, RC-lower ► Are you using communication preferences for development purposes? How do you pick the right salutation for
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after Sept 14
each message? Can the household model help your fundraising efforts? Join us for an international discussion about
contacting your donors and exploring new functionality, like Contact Point Purposes.
MODERATORS:
Jess Levy, Data Integrity Manager, San Francisco Museum of Modern Art
Rebecca Herberson, Implementation & Training Consultant, Tessitura Network
SUBJECT MATTER GURU:
Myles King, Manager Annual Giving Programs, The John F. Kennedy Center for the Performing Arts
Education, Community, and Social Media: Cultivate Your Clicks
Discussion DEV EDU MKT TKT WEB
Industry-Wide Interest All Levels
Palazzo E, JW-lobby ► How are organizations delivering educational content and engaging the community with social media? Aside from
Scan for Discussion Notes Facebook and Twitter, what tools work best to connect with like-minded patrons? How can education and marketing
after Sept 14 departments work together to maintain institutional messaging, while appealing to a broad audience? Join this cross-
departmental discussion to talk about expanding and sustaining your online social presence.
MODERATORS:
Christina Dresser, Education Database & Content Manager, Alliance Theatre
Meaghan Metke, Product Specialist & Technical Sales, Tessitura Network
SUBJECT MATTER GURU:
James Sims, Content Strategy Director, Center Theatre Group
Elevated Events: We’re Gonna Pre-Party With Party Prep!
Tuscany E-H, Training DEV MBR
RC-lobby Out-of-the-Box Features, Productivity Introductory Level
Scan for Presentation ► Let’s have a party. But to make sure it’s a success, we’ve got a lot of prep to do. Tessitura may not be able to book
your entertainment or hash out details with the caterer, but it can keep you on track with invitations, responses, and
follow up. Let Tessitura keep track of your guests so you can mix and mingle.
PRESENTER:
Nick Barnett, Quality Assurance Associate, Tessitura Network
Intro to TN Express Web: The Ready-Set-Go Tessitura Website
Info All Areas
Del Lago 3-4, Strengthen the Bottom Line, Productivity All Levels
► Are you a new Tessitura licensee looking to integrate with the web? Or a long-time Tessitura user looking for the
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best web integration options? Come learn about TN Express Web! TNEW is the Tessitura-built web purchase path
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for single tickets with Select Your Own Seat, subscriptions, renewals, contributions, memberships, education classes,
merchandise, gift certificates, and more. We’ll demo some of our latest features, and showcase existing sites utilizing
TNEW.
PRESENTERS:
Marie Bertrand, Senior Implementation Specialist, Web Products, Tessitura Network
Duane Woods, Implementation Specialist, Web Products, Tessitura Network
Leveraging v12 Pricing Setup: The Tessitura Power Grid
Training MKT TKT
Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels
Del Lago 1-2,
► This session will help you get started with the new Pricing Setup to take advantage of its simplicity and advanced
JW-lower capabilities. See examples of conversions from v11 pricing to layers in v12, and explore new approaches to setup using
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pricing events. We’ll touch on the excitement of v12.5 pricing rules. Learn tricks to simplify your pricing setup including
offers, template best practices, and how best to use multiple pricing layers.
This session is also presented on Sunday at 3:30pm.
PRESENTERS:
Emma Larcombe, Application & Support Consultant, Tessitura Network
Gregg Stickney, Director of Support, Tessitura Network

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 1:45pm – 3:00pm Concurrent Sessions – Wednesday, August 19
Linking Tessitura With Third-Party Applications: Better Together
Peer-to-Peer Presentation A&F IT TKT
Productivity Advanced Level
► Don’t spend hours importing and exporting data - come and see some ways that Tessitura can be linked with third-
Tuscany D, party applications to save you time and effort. Our presenters will discuss RAMP solutions, key performance indicators,
RC-lobby ticket brokering, and electronic point of sale systems. The possibilities for your organization are endless!
Scan for Presentation PRESENTERS:
Sarah Coffey, Application & Database Manager, Sydney Theatre Company
Shawn Edwards, Manager of Accounting FIS, AT&T Performing Arts Center
Ryan Huber, DBA, AT&T Performing Arts Center
Nick Insell, Database Manager, Wales Millennium Centre
FACILITATOR:
Patrick Drew, Support & Application Consultant, Tessitura Network
Maintaining Constituent Data With Standard Utilities: DIY IT!
Training DEV EDU MBR MKT TKT
Segura 5, JW-lower Out-of-the-Box Features, Productivity, Small Orgs All Levels
Scan for Presentation ► We’ll explore a number of utilities in Tessitura that update constituent data, with a focus on utilities that end users
can use and schedule without any customizations or SQL knowledge. Also, we will review some of the merge options
and household operations that have been updated as a part of v12. If you are looking to manage constituent data
efficiently and effectively, this session is for you.
PRESENTER:
Anna Wessely, Software Development Project Manager, Tessitura Network

Maximizing Tessitura for Admissions-Based Attractions: There’s Nothing General About

Admissions!
Discussion All Areas
Amalfi I-II, Out-of-the-Box Features, Productivity, Admissions-Based All Levels
RC-lower ► Admissions-based attractions are a quickly growing segment of the Tessitura community. That growth demands
Scan for Discussion Notes creative thinking on how to best leverage the software to suit these organizations’ needs. How can we maximize the
after Sept 14 use of Tessitura in a museum or cultural attraction environment? Whatever type of organization you’re from, join us to
discuss best practices and solutions.
MODERATORS:
Julie Schwartz, Tessitura Business Analyst, The Metropolitan Museum of Art
Kjersten Schladetzky, Project Manager & Consultant, Tessitura Network
SUBJECT MATTER GURU:
Amy Romero, Senior Manager of Operations - Visitor Services, The Metropolitan Museum of Art
Responsive vs. Adaptive vs. Native: One Size Does Not Fit All
Panel Discussion MKT WEB
Small Orgs, Large Orgs, Industry-Wide Interest Intermediate Level
1:45pm-3:00pm ► When deciding how to make your organization’s website compatible for mobile, the choice will influence strategy for
Segura 1-4, years to come. How do you sort through the options? In this session, our panelists will pull no punches as they share
JW-lower the pros and cons of their experiences with these various mobile strategies. Bring your questions and ideas to join the
Scan for Presentation conversation.
PANEL MODERATOR:
Steve Geahry, Web Product Manager, Tessitura Network
PANELISTS:
Howard Levine, Director Digital Innovation & Strategy, 92nd Street Y
Karen Turner, Manager of Ticketing Operations, Toronto Symphony Orchestra
Josh TerAvest, Associate Director of Marketing, Pacific Northwest Ballet
Revenue Management Application for RMA Users: RMA to the Max
Marbella 1-2, Training A&F IT MKT TKT

JW-lower
Strengthen the Bottom Line All Levels
► Want help taking your RMA use to the next level? Need to finesse your filtering, or get to grips with Groupings or
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Dashboard elements? Want to learn some new tips around the latest features? Come to this interactive session.
Bring your laptop and the team will help you on your own RMA, or watch and listen as we work on topics raised by
other users.
PRESENTER:
Jenny Scudamore, Director of Products, Baker Richards Consulting

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 1:45pm – 3:00pm Concurrent Sessions – Wednesday, August 19
Tessitura, Technology, and Organizational Strategic Plans: Are We There Yet?
Panel Discussion All Areas
Out-of-the-Box Features, Industry-Wide Interest All Levels

Palazzo A-C, ► Your executives want to develop a strategic plan for your organization - great! How can you help ensure they work
with the best data, set achievable goals, and keep the database at the forefront? Join our panelists to learn how they’ve
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used Tessitura to track key metrics for strategic planning. Bring your questions for our discussion portion, and take
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home ideas for your organization.
PANEL MODERATOR:
Alex Harris, Director of Implementations, Tessitura Network
PANELISTS:
Aaron Boyd, Senior Manager Ticket Sales & Analytics, Shaw Festival Theatre
Blake Henneberry, Client Services Manager, AT&T Performing Arts Center
Stephen Cunningham, Senior Manager Interactive & Marketing Operations, The National Ballet of Canada
Tips and Tricks for Reconciling: Perfect Isn’t Easy, But Can Be Easier!
Peer-to-Peer Presentation A&F DEV EDU MBR TKT
Out-of-the-Box Features, Productivity Intermediate/Advanced Levels

Amarante 2-3, ► When reconciling your accounts, year-end perfection isn’t easy - but can be made easier with solid processes in
place. Our presenters will share their tips and tricks for regular reconciliation using out of the box features, as well as
JW-lower
custom reports and routines that help make all the numbers match. We’ll cover a variety of items tracked in Tessitura,
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including daily activity, departmental reports, on account, and more.
PRESENTERS:
Lisa McColgan, Development Database Coordinator, Huntington Theatre Company
Mary French, Database Manager, Atlanta Ballet
Brian Ramos, Controller, Opera Philadelphia
FACILITATOR:
Mark Steel, Application & Support Consultant, Tessitura Network
Tips and Tricks for Testing in Tessitura: Providing Needles for Your Balloons
Training IT WEB
Napoli I-II, Out-of-the-Box Features, Productivity Intermediate Level
RC-lower ► Whether you’re upgrading to the newest version of Tessitura, maintaining TNEW, or integrating your own website,
Scan for Presentation one thing you must do is test, test, test! Catered towards those who want to establish or already oversee a strategic
testing plan, this session will cover best practices on how to create effective test plans, manage those doing the testing,
and determine when your testing cycle is complete.
PRESENTERS:
Matt Hilgers, QA Specialist - Development, Tessitura Network
Marley Wynne, Implementation Specialist Web Products, Tessitura Network
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.
3:00pm – 3:30pm Afternoon Networking Break – Wednesday, August 19
Afternoon Networking Break
Breaks are set up in various locations; get your break at the location nearest your next session.

Ritz-Carlton This afternoon’s break is sponsored by

Ballroom & .
Prefunction Areas

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services and meet with our
sponsor vendors.

56
 3:00pm – 3:30pm Afternoon Networking Break – Wednesday, August 19
Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

3:30pm – 4:45pm Concurrent Sessions – Wednesday, August 19

Advanced Extractions: The Art Behind the Science
Training DEV EDU IT MBR MKT TKT
Out-of-the-Box Features, Productivity Advanced Level
Amalfi I-II, ► Paint with data! Explore beyond the basics of extractions and experiment with finding creative ways to solve your
RC-lower more complex targeting needs. Do members upgrade at a higher rate than ticket buyers become new members?
Scan for Presentation Answering this question requires data. We’ll dive into the segmentation functionality of extractions, learn how to use
them to improve communication efforts, and see how v12 enhances your ability to view the constituents you’re
looking for.
This session is also presented on Monday at 9:00am.
PRESENTERS:
Beth Gilliland, Documentation & Product Specialist, Tessitura Network
Matt Hilgers, QA Specialist - Development, Tessitura Network
Advanced Reporting Services (SSRS) - Beyond the Table: Roads? Where We’re Going We Don’t
Need Roads
Training IT
Palazzo F-H, Productivity Intermediate/Advanced Levels
JW-lobby ► In this session, we’ll look beyond complex tables and formatting to cover more advanced capabilities of SQL Server
Scan for Presentation Reporting Services 2012 and 2014. Topics will include report navigation, useful functions, charts, maps, visualizations,
embedded code and custom assemblies. This session is targeted at the seasoned SQL programmer, DBA or system
administrator with some SSRS experience and looking for more.
This session content is continued from the earlier session Advanced Reporting Services (SSRS) - Maximizing
Usefulness, on Wednesday at 1:45pm.
PRESENTER:
Ryan Creps, Network Developer, Tessitura Network
API-Based Troubleshooting: What to Do When the API Isn’t the Happiest Place on Earth!
Training IT WEB
Amarante 2-3, Productivity Intermediate Level
JW-lower ► Tessitura’s APIs are powerful tools that expose Tessitura functionality to web-based applications and client
Scan for Presentation customizations. But what do you do when things don’t work out as expected? Should you contact Tessitura or your web
vendor? You don’t need magic to find answers to common issues with the SOAP and REST APIs. Discover techniques
for resolving common API issues using the [Link] page, REST client, and the Tessitura Service logging tools.
PRESENTERS:
Jose Cepeda, Web Developer & Consultant, Tessitura Network
Gregg Stickney, Director of Support, Tessitura Network
BI for Marketing - T-Stats and Dashboards: The Truth, the Whole Truth, and Nothing but the
Truth
Napoli I-II, Training A&F EDU IT MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
RC-lower
► T-Stats and Dashboards complement Tessitura standard reports, which all together serve as your business
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intelligence toolkit. This session focuses on the package and tickets cubes in T-Stats: exploring promotions,
understanding the buying patterns for your products, and better evaluating and responding to your distribution
channels. We’ll include some real-life examples of Dashboards - or visual calls to action - for data analysis and strategic
implementation of marketing efforts.
PRESENTER:
Ranie Daw, Application Specialist / Consultant, Tessitura Network

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 3:30pm – 4:45pm Concurrent Sessions – Wednesday, August 19
Big and Small Organizations Learning From Each Other: Org Swap!
Panel Discussion A&F MBR MKT TKT WEB
Productivity, Consortia, Small Orgs, Large Orgs, Industry-Wide Interest All Levels
► Have you ever wished for more resources to tackle a challenge, or wondered how your staff’s creativity might
Segura 1-4, blossom with less? Join us to learn how large and small organizations tackle the same challenges in different ways.
JW-lower We’ll present the panelists with scenarios, and learn how they would resolve these issues given their organizations’
Scan for Presentation resources. Take home new ideas to try at your own organization.
PANEL MODERATOR:
Cindy Emig, Senior Director of Consulting, Tessitura Network
PANELISTS:
Skypp Cabanas, Ticket Operations Manager, Center Theatre Group
Janna Ellis, Director Yale Tessitura Consortium, Yale University
Ryan Matuska, Director Ticketing Services, Segerstrom Center for the Arts
Kathleen Smith, Ticket Operations Manager, Florida Studio Theatre

Creditee/Creditor Tracking and Reporting: A Whole New World

Peer-to-Peer Presentation A&F DEV MBR
Strengthen the Bottom Line Intermediate Level
► Donor advised funds, family foundations, matching gifts, honorariums - there seems to be an ever increasing
Tuscany E-H, number of ways to give. This is great for the bottom line... if we can track these gifts accurately! Join us as we hear
RC-lobby from presenters who have established processes at their organizations for tracking and reporting soft credits, and what
Scan for Presentation they’ve learned along the way.
Brian Ramos is presenting on behalf of Seattle Opera.
PRESENTERS:
Mollie Boliek Crews, Patron Development Manager, Seattle Repertory Theatre
Jennifer Dubin, Associate Director Individual Giving, Opera Philadelphia
Brian Ramos, Controller, Opera Philadelphia
FACILITATOR:
Sandra Ashby, Application Specialist, Tessitura Network
Designated DBA: Tag, You’re IT!
Discussion A&F IT
Out-of-the-Box Features, Productivity, Small Orgs Introductory/Intermediate Levels
Del Lago 1-2,
► Have you found yourself thrust into the world of database and system administration? Looking for tips to navigate
JW-lower IT/DBA? Or are you on RAMP, and people are coming to you for support? Come meet with other designated DBA’s to
Scan for Discussion Notes
after Sept 14
discuss databases, backups, stored procedures, report servers, and more - all the things you never thought you’d need
to know!
MODERATORS:
Chris Campbell, Systems & Database Manager, Grange Park Opera
Chris Hall, Technical Consultant, Tessitura Network
SUBJECT MATTER GURU:
Caryl Jones, Tessitura Development Manager, Royal Albert Hall
Intro to Tessitura’s Online Community and Resources: Mining for Gold
Info All Areas

Segura 5, JW-lower
Productivity All Levels
► Your login to [Link] is a gateway to a wealth of resources including: documentation, e-learning
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classes, recorded webinars, instructional T-Casts, Tessitura Hosted Training programs, community-driven and topic-
specific online forums, and so much more. Join us for this part-presentation/part-discussion session and we’ll help you
tap into the gold that is the many community, learning, and informational resources on [Link].
PRESENTERS:
Todd Lantry, Online Community & Web Manager, Tessitura Network
Kristen Olson, Director of Learning Resources, Tessitura Network
Managing Your Staff: Tales From the Deep End
Discussion All Areas
Productivity, Small Orgs, Large Orgs, Industry-Wide Interest Intermediate/Advanced Levels
Plaza I-III, ► Effective managers are key to thriving organizations - but many of us have grown into management roles without
RC-lobby formal training. What strategies have you developed to engage your staff and foster a sense of ownership in your
Scan for Discussion Notes organization? What are your tricks for building and maintaining morale? In this session we’ll pool our lessons learned
after Sept 14 on the job to help each other become better, more effective managers.
Jeffrey Cass is moderating on behalf of Chicago Shakespeare Theater.
MODERATORS:
Jeffrey Cass, Implementation & Training Consultant, Tessitura Network
Jeremy Dixon, Manager of Asia Pacific, Tessitura Network
SUBJECT MATTER GURU:
Kory Kelly, Director of Marketing & Communications, Center Theatre Group

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 3:30pm – 4:45pm Concurrent Sessions – Wednesday, August 19
Memberships on the Web: Finding Love in the Digital Age
Discussion DEV IT MBR MKT TKT WEB
Strengthen the Bottom Line, Productivity, Industry-Wide Interest All Levels
Siena I-II, RC-lower ► How does your organization provide a personal touch in the touchscreen age? Members at many organizations
Scan for Discussion Notes have priority access to performances and special events through portals, presales, and more... without the concierge-
after Sept 14 style service of years past. Come discuss how we can find the balance between the convenience of digital technology
and the personalized service our valued members expect.
MODERATORS:
Margaret Stockton, Applications Administrator, Jazz at Lincoln Center
Matt Belanger, Technical Analyst Web Products, Tessitura Network
SUBJECT MATTER GURU:
Arthur Curtis, Senior Director Data & Web Services, Philadelphia Orchestra
Payment Setup: Will That Be Cash, Check, or Charge?
Training A&F DEV IT TKT WEB
Marbella 1-2, Out-of-the-Box Features, Productivity Intermediate/Advanced Levels
JW-lower ► Show me the money! This session will bring to light the ins and outs of creating and maintaining your payment
Scan for Presentation methods throughout the Tessitura application. Meant for beginners through advanced users, we will focus on simple
setup, credit card processors, merchant ID setup, encryption and tokenization, Direct Debit, chip and pin processing,
and more. We will also look at new devices to keep your patron payment information secure.
PRESENTERS:
Jeremy Fry, Implementation & Training Consultant, Tessitura Network
Rob Pedersen, Network Developer, Tessitura Network

Plans for Ticketing: A Different Way to Get From A to Z

Peer-to-Peer Presentation EDU MBR MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features All Levels
Palazzo A-C, ► How can we take advantage of the robust new plans feature (introduced in Tessitura version 12) in sales, ticketing,
JW-lobby and even education? From managing sales leads to tracking the status of program applicants, come learn how
Scan for Presentation organizations are using plans to communicate internally and offer better customer service.
PRESENTERS:
Luke Robertson, Patron Services Manager, Portland Center Stage
Jared Webster, Group Sales Manager, Cincinnati Symphony Orchestra
Asish George, Manager of Information Systems, Education, American Museum of Natural History
FACILITATOR:
Ben Magson, Application & Support Consultant, Tessitura Network
Quick and Easy Acknowledgements: It Never Hurts to Say “Thank You”
Training A&F DEV MBR
Palazzo E, JW-lobby Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
Scan for Presentation ► We all know the importance of saying “thank you”, but spending too much time editing acknowledgements can eat
into time that could be spent soliciting. Join us to learn how to maximize your acknowledgement templates for beauty
and speed. We’ll delve into standard MS Word merge functionality and Tessitura settings, so that you can merge like a
pro with minimal touch-up.
PRESENTER:
Nick Barnett, Quality Assurance Associate, Tessitura Network
Roadmap Hands-On
Technology Roadmap All Areas
Out-of-the-Box Features, New Features All Levels

Del Lago 3-4, ► Let your fingers do the walking, and get your hands on what’s next for Tessitura. Here’s your chance to hang with
JW-lower the Development team, open your laptop, and log into the v12 Sandbox. Bring your Android tablet for an opportunity to
work with TRBO - our new tablet-based sales application. No tablet? No problem - we will have a few to share.
MODERATOR:
Anna Wessely, Software Development Project Manager, Tessitura Network

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 3:30pm – 4:45pm Concurrent Sessions – Wednesday, August 19
Snackable Content Marketing: Come Hungry, Leave Happy
Peer-to-Peer Presentation MBR MKT WEB EDU
Industry-Wide Interest Introductory/Intermediate Levels
► In a media-saturated, distraction-rich world, marketers have to work harder and faster to grab their audience’s
attention. Enter “snackable” content: bite-sized chunks of information that can be quickly consumed. How should you
Palazzo D, JW-lobby
use the ever-increasing number of platforms (Facebook, Instagram, Twitter, YouTube, Periscope, etc.) to capitalize on
Scan for Presentation
this trend? How does this enhance your overall marketing strategy? Discover on-the-go content that will leave your
audience hungry for more.
PRESENTERS:
Tanaz Walendziewicz, Ticketing Manager, Pittsburgh Ballet Theatre
Rosa Luna, Digital Marketing Manager, American Museum of Natural History
Ryan Buckley, Manager Web & Digital Marketing, The Cleveland Orchestra
FACILITATOR:
Tim Zagorc, Client Development Manager, Tessitura Network
Ticketing Innovations for Education: FastPass Your Customers Into Tessitura
Peer-to-Peer Presentation EDU MKT TKT WEB
Out-of-the-Box Features, Productivity, New Features Intermediate Level
► Curious about using traditional ticketing features for education? Hitch a ride on the innovation train as we show
Tuscany D, you how organizations are using Tessitura to plan and report on education programs and match them to constituent
RC-lobby demand. Presenters will discuss booking reservations, online ticketing, building and scheduling resources, and
Scan for Presentation reporting on outcomes - to best suit the needs of customers and other departments in the organization.
PRESENTERS:
Angela Leftwich, Tessitura Systems Director, Tennessee Performing Arts Center
Heather Norton, Vice President of Education, Orlando Science Center
Erica Reinsch, Education Programs Manager, The New 42nd Street / The New Victory Theater
Ian Traas, Manager Program Services, Science Museum of Minnesota
FACILITATOR:
Paul Callas, Application & Support Consultant, Tessitura Network

TN Mobile Plus for TNMP Users: Make Your Mobile Presence Known
Training All Areas
Marbella 4, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Industry-Wide Interest, New Features Intermediate/Advanced Levels
JW-lower ► So you have TN Mobile Plus, but are you taking advantage of all the amazing features and functionality now
Scan for Presentation available as part of this robust mobile platform? Join other TN Mobile Plus users as we review new features including
in-app messaging, targeted push notifications, gift certificate redemption, TNEW integration, and more! We’ll also
explore a few case studies from existing customers and discuss the product Roadmap.
PRESENTERS:
Suzie Davidson, Client Services Specialist Web Products, Tessitura Network
Karyn Elliott, Client Services Manager Web Products, Tessitura Network
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

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Wednesday Evening, August 19

6:20pm – 11:00pm All Access Pass: Live at Hard Rock – Wednesday, August 19
6:20pm-7:20pm Buses to All Access Pass: Live at Hard Rock
Mediterranean Buses will be available starting at 6:20pm, on a continuous basis until 7:20pm, from the JW Marriott Porte-Cochere &
the Renaissance hotel. There will be a limited number of early buses beginning at 5:00pm if you would like to check out
Porte-Cochere, CityWalk before you attend All Access Pass: Live at the Hard Rock at 7:00pm. At the conclusion of the evening, buses
JW-lobby & the will return to JW Marriott and Renaissance hotels from Hard Rock Cafe starting at 10pm. An early bus will be available
Renaissance hotel at 9pm, and final bus leaves CityWalk at 11:30pm.

All Access Pass: Live at Hard Rock

The Conference’s Wednesday night closing dinner and networking event is always a must-attend, and our evening in
Orlando won’t disappoint. We’re going to be taking over the entire building and grounds of the Hard Rock Café, located
in the heart of Universal CityWalk. Think a little bit of rock and roll memorabilia, a little bit of nightclub, a little bit of
Tessiturians! The Hard Rock Café will be ours for the evening for dinner, networking, and a performance by our own
Tessiturians rock band (but of course!). This will be an evening to remember and another example of the Tessitura
community coming together!
7:00pm-11:00pm Tonight’s event is sponsored by
Hard Rock Café

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Thursday, August 20
Check-In and Information Desk
Badges provided by Hydration stations sponsored by A/V sponsored by

7:30am-2:00pm
Grande Registration
Desk,
JW-lobby Check-In & Information Desk sponsored by Directional signage sponsored by

Mini-Magic: Amazing Things from Planet Tessitura

Smart ideas, simple solutions, amazing Tessitura innovations - that’s
Mini-Magic! Custom screens, overnight stored procedures, creative
All Day- reports, other custom elements and shortcuts you can use. You never
know what you’ll learn here - Mini-Magic is powerful! The Mini-Magic
Ritz-Carlton
display is open all week in Community Central.
Ballroom,
RC-lobby Sponsored by

7:30am – 9:00am Breakfast – Thursday, August 20

Breakfast
Enjoy breakfast while networking with your peers, head to the Labs to get your questions answered, and visit our
sponsors.
Mediterranean
Today’s breakfast is sponsored by
Ballroom,
JW-lobby

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

9:00am – 10:15am Concurrent Session – Thursday, August 20

Administering the Services Layer: A Look Under the Hood
Del Lago 1-2, Training IT WEB
Productivity Intermediate Level
JW-lower
► Get your hands dirty! In this session, we’ll cover the Tessitura application architecture and components. We’ll
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discuss the use of the Tessitura Installation Manager (TIM) during component installation, and using TIM for upgrades.
We’ll also cover using internal vs. external Tessitura Services on one or multiple web servers, as well as scalability.
We’ll conclude by taking a look at the future of the services layer in v12.5 and v14.
PRESENTERS:
Ravi Ranjan, Senior Developer, Tessitura Network
John Wozniak, Application Support Specialist, Tessitura Network

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 9:00am – 10:15am Concurrent Session – Thursday, August 20
All About Benefits: Sometimes It’s All About That BASS (Benefits Aid Serious Support)
Discussion DEV IT MBR TKT
Plaza I-III, Out-of-the-Box Features, Industry-Wide Interest All Levels
RC-lobby ► How are you managing and tracking the benefits your members receive? What types of benefits do you offer, and
Scan for Discussion Notes how do your members redeem them? Come join a lively discussion about tried and true benefits, new and innovative
after Sept 14 benefit strategies, what works, and what doesn’t.
MODERATORS:
Victoria Carlin, Development Database Manager, National Theatre
David Crowther, Implementation & Training Consultant, Tessitura Network
SUBJECT MATTER GURU:
Beth Varro, Director of Membership, Science Museum of Minnesota
Basics of Tessitura Security Module: To User Groups… and Beyond!
Training A&F DEV EDU IT MBR MKT TKT
Amarante 2-3, Out-of-the-Box Features All Levels
JW-lower ► Covering the basics of the Tessitura Security Module, including user and password management, this session
Scan for Presentation will also provide an insight into User Group maintenance, a high-level overview of Control Groups, and other useful
functions of the Security Module. By the end of the session, you will have the understanding to grant or revoke access
to all areas of the Tessitura application, further segment data with Control Groups, and maintain users.
PRESENTERS:
Jeremy Fry, Implementation & Training Consultant, Tessitura Network
Ben Magson, Application & Support Consultant, Tessitura Network
Data Uses in Education: It’s More Than Just Numbers
Peer-to-Peer Presentation A&F DEV EDU MKT
Strengthen the Bottom Line, Out-of-the-Box Features, Industry-Wide Interest Intermediate/Advanced Levels
► How can organizations best track and document the success and reach of their education programs? Maybe you
Palazzo E, JW-lobby need to meet certain requirements for a grant? In this presentation, you’ll discover ways of collecting, storing, and
Scan for Presentation analyzing data through Tessitura’s out-of-the-box and custom reports and T-Stats. Come learn how your peers have
uncovered valuable data and used it to show the impact of their work.
PRESENTERS:
Harold Clark, Director STEM Educators & Programs, Liberty Science Center
Travis Green, Education Systems and Client Services Manager, Sydney Theatre Company
Asish George, Manager of Information Systems, Education, American Museum of Natural History
FACILITATOR:
Kerry Reeve, Application & Support Consultant, Tessitura Network
Emergency IT Protocols and Business Continuity: What Goes Down Must Come Up
Discussion A&F IT WEB
Productivity, Industry-Wide Interest All Levels
Siena I-II, RC-lower ► Do you have a plan for when the worst happens - whether an interruption in access to Tessitura, or other key
Scan for Discussion Notes
after Sept 14
systems becoming unavailable? Best practices for emergency planning, tools for documenting your internal policy and
processes, and who’s responsible for doing all of this will all be on the table during this discussion.
MODERATORS:
Clarke Weigle, Director of Information Technology, Atlanta Shakespeare Company / Shakespeare Tavern
Jennifer McClure, Manager Managed Services Client Relations, Tessitura Network
SUBJECT MATTER GURU:
Adam Padron, Senior Manager, Application & Data Services, The Metropolitan Museum of Art
Enhanced Troubleshooting in v12: New Tools for Your Tessitura Toolbox
Palazzo F-H, Training IT TKT WEB
Out-of-the-Box Features, Productivity, New Features Intermediate Level
JW-lobby
► Using real-world examples of the most common technical issues in Tessitura version 12, we’ll explore the tools and
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techniques used by the experts to help determine their cause. We’ll also have a look at the handy new API and logging
tools available in version 12.5.
PRESENTERS:
Steven Bras, Network Developer, Tessitura Network
Brian Pedaci, Support Escalation Specialist, Tessitura Network
Financial Reconciliation for Development: From Apprentice to Fiscal Development Wizard
Amalfi I-II, Training A&F DEV
Out-of-the-Box Features, Productivity Intermediate/Advanced Levels
RC-lower
► Pull back the curtain for a behind-the-scenes look at the ways Tessitura captures financial information in the fund
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development area and its ability to reconcile using standard Tessitura reports. We’ll investigate general ledger account
setup relating to development and financial reporting for development reconciliation. Attendees should have a general
understanding of fundamental concepts such as campaigns, funds, and GL accounts.
PRESENTER:
Beth Gilliland, Documentation & Product Specialist, Tessitura Network

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 9:00am – 10:15am Concurrent Session – Thursday, August 20
Implementing Revenue Management: Pricing With the Times
Marbella 1-2, Training A&F MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Intermediate Level
JW-lower
► With the ticket pricing enhancements introduced in Tessitura v12, implementing and evaluating your revenue
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management strategies is easier than ever! This intermediate training session will cover the use of price events for
dynamic pricing, how to change price zones on the fly for yield management, and standard reporting on the results of
your price changes.
PRESENTER:
Paul Callas, Application & Support Consultant, Tessitura Network
Intro to Digital Strategy
Info MKT TKT WEB

Segura 5, JW-lower Industry-Wide Interest All Levels

Scan for Presentation

► As digital marketing rapidly evolves, marketers face the ongoing challenge of choosing the best tools to meet
marketing goals. This session will examine integrated campaign tactics using data-driven strategies to target existing,
lapsed, and prospective audiences. Topics will include digital trends, patron behavior, creative best practices, and
leveraging tools like search, CRM data, and lookalike modeling to prospect for new audiences and track conversions
and revenue.
PRESENTER:
Doug Mowbray, CEO, MogoARTS Marketing
Intro to WordFly
Info All Areas
Marbella 4, All Levels
JW-lower ► Learn to master the digital messaging trio of email, SMS, and social media. In this session, we’ll discuss
Scan for Presentation multichannel campaigns that engage your audience on every screen. Learn about WordFly’s responsive email editor,
personalized content, list segmentation, triggered email, custom reporting, and more. See how WordFly helps you
reach the right audience at the right time. Get a step-by-step plan on moving to WordFly, and see what’s next on the
roadmap.
PRESENTER:
Kirk Bentley, Engagement Manager, POP
Mini-Magic: Amazing Things From Planet Tessitura
Peer-to-Peer Presentation All Areas
Productivity Intermediate Level
Prepare for an amazing journey around Planet Tessitura! Have you seen
the Mini-Magic display in Community Central? Come hear the creators
talk about their magic in more detail, in a series of short, two to three
minute segments, plus some bonus tips, tricks, and things you might
Palazzo D, JW-lobby have missed! Ideas both simple and complex; all are smart, creative, and inspiring uses of Tessitura - you never know
Scan for Presentation what you might learn!
PRESENTERS:
Jon Ballinger, Technical Consultant, Tessitura Network
Mark Steel, Application & Support Consultant, Tessitura Network
FACILITATOR:
Peter Nelson, Support & Application Specialist Consultant, Tessitura Network
Mini-Magic is sponsored by

Pricing Rules Setup - The Basics: One Rule Set to Price Them All
Training IT MKT TKT

Napoli I-II, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels
► Pricing rules (new in v12.5) provide robust functionality to automatically execute pricing changes and deliver
RC-lower
messaging based on what’s added to an order and to whom the order belongs. In this session we’ll take a detailed look
Scan for Presentation
at pricing rule setup including the six different rule types, constituent criteria, rule messaging, and working with rule sets
to group and rank your rules.
This session content is continued in Pricing Rules Setup - Rules in Action, on Thursday at 10:45am. This session is
also presented on Monday at 9:00am.
PRESENTERS:
Dave Aholt, Network Developer, Tessitura Network

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 9:00am – 10:15am Concurrent Session – Thursday, August 20
Putting Together a Great Presentation: Release Your Inner Presenter
Segura 1-4, Training All Areas
Industry-Wide Interest All Levels
JW-lower
► Do you have great ideas but lack the confidence to raise your hand as a presenter? Are you great at presenting but
Scan for Presentation
struggle to find the right material? Or maybe you find yourself with too much material and worry your presentation lacks
coherence and punch? In this professional development session, we’ll discuss what makes a great presentation and
share delivery strategies to help make your next presentation a real winner.
PRESENTERS:
Emma Larcombe, Application & Support Consultant, Tessitura Network
Roadmap Overview
Technology Roadmap All Areas
Out-of-the-Box Features All Levels
► The Tessitura Technology Roadmap is the primary focus for future development of Tessitura and is greatly informed
Del Lago 3-4, by the input of the Tessitura membership. In this session, the Product Development team will lead attendees through a
JW-lower group exercise to help us prioritize and suggest changes to the Roadmap.
A Roadmap Overview session is also scheduled on Monday at 10:45am.
MODERATOR:
Anna Wessely, Software Development Project Manager, Tessitura Network

Special Events: Party Like a Tessiturian!

Panel Discussion DEV MBR WEB
Out-of-the-Box Features, Productivity, Large Orgs Intermediate Level
► It takes a village to execute a special event. With each event, organizations face new challenges and needs - no
Palazzo A-C, event plan is one size fits all. This panel discussion will explore managing various types of special events. Engage
JW-lobby our panelists on working with outside vendors, using digital media to engage and promote, reporting, and website
Scan for Presentation integration with Elevated Events and Activities.
PANEL MODERATOR:
Krys Freeman, Application Support Specialist, Tessitura Network
PANELISTS:
Maria Corso, Associate Director Development Operation, Arena Stage
Parmida Zarrinkmar, Manager of Individual Giving, Arts Club Theatre Company
Deanna Underwood, Senior Officer - Friends’ Corps, The National Ballet of Canada
Amy Tinucci, Annual Giving Manager, Lyric Opera of Chicago

Subscription Retention Strategies: Treating Loyalty Like Royalty

Peer-to-Peer Presentation DEV MBR MKT TKT
Strengthen the Bottom Line Intermediate Level

Tuscany E-H, ► Amid dire predictions for the subscription model, your organization has subscribers. Great! Now how do you keep
them coming back year after year? In this session, presenters will cover tips and tricks for reducing the churn. We’ll see
RC-lobby
examples from around the community of how organizations have convinced loyal patrons to invest and give more over
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the long term.
PRESENTERS:
Nicole McPeake, Director of Marketing & Customer Service, Sydney Theatre Company
Patrick Harrison, VP of Marketing Communications & Patron Services, The 5th Avenue Theatre
Gregory Campbell, Assistant Box Office Manager, Kansas City Symphony
FACILITATOR:
Bryan Evans, Application Support Specialist, Tessitura Network
T-Stats and Tessitura Dashboards for IT: Improving on Awesome
Tuscany D, Training IT
Strengthen the Bottom Line, Productivity Intermediate/Advanced Levels
RC-lobby
► With T-Stats and Tessitura Dashboards, it’s easy for staff to explore, visualize, and monitor their Tessitura data. This
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session will look at best practices, configuration, and customization you can do to expand the breadth of insight your BI
tools provide. Note: this session is intended for SQL programmers, DBAs, and system administrators, and content will
be focused at a technical level.
PRESENTER:
Amanda Freeman, Senior Product Specialist, JCA, Inc.
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

65
 10:15am – 10:45am Morning Break – Thursday, August 20
Morning Networking Break
Breaks are set up in various locations; get your break at the location nearest your next session.
Ritz-Carlton This morning’s break is sponsored by
Ballroom &
.
Prefunction Areas

Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

10:45am – 12:00pm Concurrent Session – Thursday, August 20

Basic HTML for TNEW Users: HTML Spoken Here
Training EDU MKT TKT WEB
Amarante 2-3, Productivity, Small Orgs Introductory/Intermediate Levels
JW-lower ► How’d they do that? Learn the basics of adding HTML content to your TNEW site, grab some helpful HTML tools,
Scan for Presentation and investigate some example sites. We’ll cover available content areas in Tessitura and how they appear in TNEW,
plus formatting techniques to increase visual interest with images, tables, and videos. Find out how to host your own
template and CSS for greater control over the look of your TNEW site.
PRESENTERS:
Todd Lantry, Online Community & Web Manager, Tessitura Network
Duane Woods, Implementation Specialist, Web Products, Tessitura Network
Customer Experience on the Web: Turn Online Angst Into Online Thanks!
Discussion DEV EDU MKT TKT WEB
Industry-Wide Interest All Levels
Siena I-II, RC-lower ► Your website is a key touchpoint for customer service. What can you do to make sure the interaction is positive,
Scan for Discussion Notes productive, and painless? Do you hold your website to the same high customer service standards as face-to-face and
after Sept 14 phone interactions? In this session, let’s discuss how we can serve customer needs, cultivate a personal connection,
and gather the feedback we need to improve our sites for the future.
MODERATORS:
Carissa Brittain, Web Developer, Philadelphia Orchestra
Marty Jones, Technical Consultant, Tessitura Network
SUBJECT MATTER GURU:
Stephen Cunningham, Senior Manager Interactive & Marketing Operations, The National Ballet of Canada
Customizations and Table Structures in v12: All the New and Shiny Things
Palazzo F-H, Training IT
Productivity, Large Orgs Intermediate/Advanced Levels
JW-lobby
► Want to know more about leveraging the version 12 event pricing model? How about the constituent relationship
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model introduced in version 11? This session will delve into getting the most out of new features and corresponding
table structures in Tessitura for your existing and planned customizations. We’ll look at the data structures for these
features and see how this can breathe new life into your custom reports, procedures, and processes.
PRESENTER:
David Woodall, Business & Systems Analyst, Tessitura Network
Data Structures for Non-IT Folks: Data Makes Our World Go Round
Plaza I-III, Training All Areas
Out-of-the-Box Features, Productivity Introductory/Intermediate Levels
RC-lobby
► This session demystifies the jargon and outlines the basic data structures underlying Tessitura - in language and
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approach, specifically for non-IT folks. Learning how Tessitura, T-Stats and the Web API work behind the scenes will
help you understand report results and list criteria and improve communications with your IT department and web
developers.
PRESENTER:
Sandra Ashby, Application Specialist, Tessitura Network

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10:45am – 12:00pm Concurrent Session – Thursday, August 20
Direct Mail Campaigns for Development: Making Your Mailings Legen... (Wait for It) Dary
Peer-to-Peer Presentation DEV MBR
Strengthen the Bottom Line, Consortia, Large Orgs, Industry-Wide Interest Intermediate Level
Tuscany E-H, ► In our increasingly digital world, does direct mail still have a role in development? Join us to hear how our
RC-lobby presenters are using Tessitura to retain loyal donors and reach new potential supporters. We’ll cover best practices for
Scan for Presentation extracting mailing lists, implementing strategic messaging and follow-up actions, and analyzing the results.
PRESENTERS:
Jennifer Schooley, Assistant Manager of Individual Giving, Pittsburgh Cultural Trust Consortium
Stephanie Moore, Director of the Annual Fund, Baltimore Symphony Orchestra
Scott Podraza, Manager of Annual Giving, Goodman Theatre
FACILITATOR:
Nick Barnett, Quality Assurance Associate, Tessitura Network
Email Marketing Best Practices: Giving Email a Little Respect!
Peer-to-Peer Presentation EDU MBR MKT TKT WEB
Strengthen the Bottom Line, Productivity, Industry-Wide Interest Introductory/Intermediate Levels

Palazzo A-C, ► Remember when people said email was dead? Far from it! Our presenters will discuss a range of email marketing
best practices - integrating e-marketing tools with Tessitura, list hygiene protocol, optimizing template design for the
JW-lobby
mobile majority, micro vs. expanded content, timing emails in an integrated campaign, and how to use automation and
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personalization without spooking your target audience. We’ll focus on maximizing our response rates and ROI.
PRESENTERS:
Jaime Galli, Digital Marketing Manager, San Francisco Museum of Modern Art
Trudy Watson, Associate Director of Marketing, Stratford Festival
LeeAnn Day, Digital Marketing Manager, David A. Straz, Jr. Center for the Performing Arts
FACILITATOR:
Peter Nelson, Support & Application Specialist Consultant, Tessitura Network
Internships as Education: They Can Do More Than Get Coffee!
Discussion A&F DEV EDU MKT TKT
Industry-Wide Interest All Levels
Palazzo E, JW-lobby ► Organizations regularly employ interns for no or low-income “learning experiences”. Let’s discuss how we promote
Scan for Discussion Notes real learning and professional development, and if our missions affect the composition of these programs. How can
after Sept 14 we create and maintain relationships with young professionals and universities; foster ambassadors, patrons, and
employees; and use Tessitura and other tools to evaluate program quality? Bring your ideas!
MODERATORS:
Ellie McKay, Director of Theatre Arts Training, Children’s Theatre Company
Kristen Olson, Director of Learning Resources, Tessitura Network
SUBJECT MATTER GURU:
Joanna Barnebey, Education Business Manager, Seattle Children’s Theatre
Intro to the New Artifax Event
Segura 5, JW-lower Info A&F IT EDU
All Levels
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► Discover the new browser-delivered version of Artifax Event venue management software. In this applied
demonstration, you’ll learn about the new features and functionality that can benefit your organization. Find out how the
software is already being used throughout the Tessitura community, including JCA’s new integration toolkit.
PRESENTER:
Greg Douglas, Head of Projects, Artifax Software Limited

Intro to the Revenue Management Application: Increase Your Confidence in Pricing

Info A&F IT MKT TKT
Strengthen the Bottom Line All Levels
► Pricing strategy and implementation is key to attendance and your bottom line. The RMA, developed by JCA,
Del Lago 3-4,
Baker Richards, and The Pricing Institute, is a user-friendly application that helps you to implement a complete pricing
JW-lower strategy, including forecasting and analysis of dynamic pricing. This session will introduce the wealth of capabilities of
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the RMA and how organizations are using it to improve pricing practices and increase revenue.
This session is also presented on Monday at 3:30pm.
PRESENTERS:
Steven Roth, President JCA Arts Marketing, JCA, Inc.
Tim Baker, Director & Principal, Baker Richards Consulting
Timmy Metzner, Senior Consultant, JCA Arts Marketing, JCA, Inc.
Courtney Burke, Marketing Manager, The John F. Kennedy Center for the Performing Arts

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10:45am – 12:00pm Concurrent Session – Thursday, August 20
Mechanics of Consortia Setup: Come Together, Right Now, Sub-Licensees
Training A&F IT TKT WEB
Strengthen the Bottom Line, Productivity, Consortia, Industry-Wide Interest Intermediate Level
Del Lago 1-2,
► Part of a consortium and have questions? Considering creating a consortium? In this session, we’ll discuss best
JW-lower
practices and big picture considerations for creating and maintaining an optimal consortium environment. Topics
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include: consortia data sharing, security and control groups, creating and maintaining an Advisory Committee,
delegating testing responsibilities, duplicate management, selling across organizations, and more! After the
presentation, we will have a discussion period for your questions.
PRESENTERS:
Kayleb McKelvain, Application Support Specialist, Tessitura Network
Chris Willmeth, Client Services Specialist Web Products, Tessitura Network

Pricing Rules Setup - Rules in Action: Cooking With Criteria

Training IT MKT TKT
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels
Napoli I-II, ► Build the BOGO you’ve always wanted. Simplify group sales with a single price type and set of seat volume rules.
RC-lower Free yourself from flex packages with a product volume rule. Alert customers to advanced parking purchases and
Scan for Presentation dining deals with message only rules. In this session we’ll work through some essential pricing rule recipes so you can
get home and get pricing.
This session content is continued from the earlier session Pricing Rules Setup - The Basics, on Thursday at 9:00am.
This session is also presented on Monday at 10:45am.
PRESENTERS:
Kevin Sheehan, Senior Technical Writer & Consultant, Tessitura Network
Anna Wessely, Software Development Project Manager, Tessitura Network
Taking the Conference Home: Carrying a Torch for TLCC
Training All Areas
Strengthen the Bottom Line, Productivity All Levels
Palazzo D, JW-lobby
► You’ve learned so much! You have some powerful ideas! How do you bring the excitement of TLCC home? How do
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you digest what you have learned in order to successfully introduce new ideas? This session will focus on tips, tricks,
and strategies for maintaining the spirit of the conference within your organization, as well as ideas for introducing a
culture of collaboration and innovation.
PRESENTERS:
Emma Larcombe, Application & Support Consultant, Tessitura Network
Natasha Purkiss, Implementation & Training Consultant, Tessitura Network

Tessitura Developers Forum: Beyond the Custom Screen

Amalfi I-II, Discussion
Productivity
IT WEB
Advanced Level
RC-lower ► Tessitura developers unite! Come learn about extending and modifying Tessitura’s functionality to meet in-house
Scan for Discussion Notes needs. We will discuss some custom solutions intended for internal staff use, and have plenty of time for Q&A. Learn
after Sept 14
what’s possible as you tackle your own projects.
Note: This session is intended for developers specifically and content will be focused at a technical level.
MODERATORS:
Dave Aholt, Network Developer, Tessitura Network
Ryan Creps, Network Developer, Tessitura Network
Ticket Formatting Options: Do You Have the Golden Ticket?
Tuscany D, Training IT TKT WEB
Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Admissions-Based, New Features Introductory/Intermediate Levels
RC-lobby
► Tickets, please! In this session we’ll address various options for changing the formatting of your tickets to enhance
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appearance or to increase ease of use by staff and your patrons. Topics will include Boca setup, special characters and
graphic images, print-at-home tickets, composite tickets, and ticketing with Tessitura Roving Box Office.
PRESENTERS:
Alex Lee, Application Support Specialist, Tessitura Network
JD Short, Tessitura Services Specialist, Tessitura Network

Ticketing Tables and More SQL Tips: Teaching Tessitura’s Trickiest Ticketing Tables
Segura 1-4, Training IT
JW-lower Out-of-the-Box Features Intermediate/Advanced Levels
Scan for Presentation ► Orders, Line Items, and Payments, oh my! This session will focus on the table structures in the ticketing and
transaction areas of the Tessitura system. We will draw examples of how these tables are used from several standard
report procedures, and talk about some SQL techniques used within those procedures.
PRESENTER:
Mark Rhodes, Senior Developer, Tessitura Network

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10:45am – 12:00pm Concurrent Session – Thursday, August 20
Sponsor Lab
Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to
Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our
sponsor vendors.

Tessitura Lab
Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff
Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products
and services.

12:00pm – 1:45pm Lunch and Conference Wrap-up

Lunch
Our final group lunch followed by the 2015 Tessitura Learning & Community Conference Wrap-Up.

12:00pm-1:00pm Today’s lunch is sponsored by

Mediterranean
Ballroom,
JW-lobby

Conference Wrap-Up
Executive Vice President Andrew Recinos will reflect on the vibrant spirit of collaboration that
fuels our community and contributes to the incredible value of our Conference, as he reviews
1:00pm-1:45pm
the week and looks toward our community’s future. Jack will recap Conference highlights
Mediterranean and reveal the much-anticipated location of our 2016 Conference!
Ballroom, JW-lobby PRESENTERS:
Andrew Recinos, Executive Vice President, Tessitura Network
Jack Rubin, President, Tessitura Network

See You Next Year!

Save the Dates: August 7-11, 2016
TLCC2017 - August 13-17, 2017

69
 TIPS & TRICKS

STAY CONNECTED!
Wireless is free in the TLCC meeting room spaces, nearby conference center
public areas and the sleeping rooms. Look for the wireless network “Tessitura” and
use the password “Tessitura” to connect.
Have trouble connecting? Stop by the Information Desk for help.

TLCC2015 PORTAL ON MOBILE

Find session information, add events and sessions to your calendar, reach out to
other attendees, schedule meetings, start conversations, and much more! Use
the TLCC2015 Portal to find all things conference by adding the site to your home
screen. Go to: [Link]; for Android users, tap the menu
button at the top right of the page and choose Add to Home Screen. For iPhone
users, choose the upload button at the bottom of the screen and tap Add to Home
Screen. Viola! Easy access to your TLCC2015 Portal!
DOWNLOAD PRESENTATIONS AND SESSION MATERIALS
To access session materials and handouts, log into the mobile TLCC2015 Portal, select the
Resources tab, and click on PDFs. You can also access PDFs under each session; click the
“Download Session PDF” button.

GO SOCIAL!
Tag your TLCC2015 photos, videos, and fun moments with #tlcc2015. And don’t forget to visit the
Sharing Wall in Community Central to share what Tessitura means to you!

SCAN QR CODES FOR CONTACT INFORMATION

Simply scan the QR code on the back of anyone’s name badge to download their contact
information automatically! For the best results, we recommend these two free readers to view
contact information QR codes, as they will fully render the information: i-nigma and RedLaser,
both available on Android, iOS, and Windows phones. i-nigma available on Blackberry phones, as
well.

NOTE: Conference QR codes have “TLCC2015” in an unused address field, making it easy for
you to search for TLCC2015 and easily identify all your networking contacts that need to be moved
from your personal device to your office contact list.

MOBILITY ISSUES?
If you have mobility issues, and need assistance during the conference, please let one of our
Network staff know by visiting the Information Desk or contacting the conference planning team at
conference@[Link]. We will do our best to accommodate you!

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 TLCC2015
PLANNING COMMITTEE

The Tessitura Network proudly salutes and thanks the Planning Committee
for the 2015 Tessitura Learning & Community Conference
USER LEADERSHIP
Julie Carmody, Metropolitan Museum of Art .......................................................................................................................................................... Co-Chair, IT
Graeme Ellis, Roundhouse Trust ............................................................................................................................................................... Co-Chair, Ticketing
Janna Ellis, Yale University ........................................................................................................................................................................ Co-Chair, Ticketing
Kelly Enderwick, Sage Gateshead .................................................................................................................................................Co-Chair, Admin & Finance
Derek Fast, Massey Hall/Roy Thomson Hall ..................................................................................................................................................... Co-Chair, Web
Marta Garczarczyk, Lyric Opera of Chicago .........................................................................................................................................Co-Chair, Development
Clare Kiklowicz, Segerstrom Center for the Arts.................................................................................................................................... Co-Chair, Membership
Howard Levine, 92nd Street Y..........................................................................................................................................................Co-Chair, Executive Track
Jess Levy, San Francisco Museum of Modern Art, formerly of San Francisco Opera ...........................................................................Co-Chair, Development
Ellie McKay, Children’s Theatre Company.................................................................................................................................................Co-Chair, Education
Kelly Mednis, Pittsburgh Cultural Trust Consortium .................................................................................................................................. Co-Chair, Marketing
Jared Mollenkopf, Utah Symphony | Utah Opera ...........................................................................................................................Co-Chair, Admin & Finance
Shana Orr, Alliance Theatre ...................................................................................................................................................................... Co-Chair, Marketing
Patrick Schley, First Stage ........................................................................................................................................................................Co-Chair, Education
Beth Varro, Science Museum of Minnesota ........................................................................................................................................... Co-Chair, Membership
David Vivino, The Cleveland Orchestra ................................................................................................................................................................. Co-Chair, IT
James Walker, Oregon Shakespeare Festival ................................................................................................................................................... Co-Chair, Web

PLANNING COMMITTEE MEMBERS

Christopher Adriance.............................................................................Pacific Symphony Tim Czaban....................................................................................Shaw Festival Theatre
Sarah Al-Atrakchi ................................................................................Los Angeles Opera Kent Davidson............................................................................................. 92nd Street Y
Kelly Albrecht .............................................................................John G. Shedd Aquarium Chris De Leon ......................................................................... Performing Arts Fort Worth
Leah Anglum ............................................................................ State Theatre New Jersey Aimee DiAndrea ......................................................................... Pittsburgh Ballet Theatre
Revanth Anne ............................................................................... Kaufman Music Center Joesan Diche .................................................................... Segerstrom Center for the Arts
Erika Atkins .........................Formerly of The New 42nd Street / The New Victory Theater Wes Doerksen..................................................................Massey Hall/Roy Thomson Hall
Sara Billmann............................................................................................................ UMS Michaela Drapes ............................................................................... New York City Ballet
Nicola Blackburn ................................................... Theatre Royal and Royal Concert Hall Bryan Drenner........................................The New 42nd Street / The New Victory Theater
Mollie Boliek Crews .................................................................. Seattle Repertory Theatre Christina Dresser .................................................................................... Alliance Theatre
Aaron Boyd ....................................................................................Shaw Festival Theatre Aileen Duffy........................................................................................ Museum of Science
Jo Bramley .................................................................... Auckland War Memorial Museum Matthew Echert ............................................................................Pacific Northwest Ballet
Tom Brown .............................................................................Brooklyn Academy of Music Aziza El Feil ............................................................................... Pittsburgh Ballet Theatre
Ryan Buckley .............................................................................The Cleveland Orchestra Tiffany Elliott .......................................................................Huntington Theatre Company
Kay Burnham .................................................................... Segerstrom Center for the Arts Nadinne Farinas.........................................Adrienne Arsht Center for the Performing Arts
Annie Burridge ....................................................................................Opera Philadelphia Mohiuddin Faruqe ..............................................................The National Ballet of Canada
Fiona Buttars....................................................................... Toronto Symphony Orchestra Sandra Fasules .................................................................................. Museum of Science
Jason Cabral ....................................................................................... The Public Theater Mary French ................................................................................................. Atlanta Ballet
Chris Campbell .................................................................................. Grange Park Opera Brooke Gallagher .................................... Tessitura Network, formerly of National Theatre
Victoria Carlin..........................................................................................National Theatre Asish George .......................................................... American Museum of Natural History
Brad Casey ...........................................David A. Straz, Jr. Center for the Performing Arts Andrew Goldstein ........................................................................................ Seattle Opera
Amy Catanzaro ............................................................... Cincinnati Symphony Orchestra Meghan Goria .....................................................................................Metropolitan Opera
Allen Clark ........................... Music Center at Strathmore, with thanks and remembrance Jenny Graf ................................................................................................................ UMS
Robert Cohn...................................................................... Royal Shakespeare Company, Elizabeth Halajian ..................................................... Harris Theater for Music and Dance
formerly of The New 42nd Street / The New Victory Theater Katy Hall .................................................................... Formerly of Lyric Opera of Chicago
Jennifer Colgan ..................................................................Chicago Symphony Orchestra Patrick Harrison .......................................................................... The 5th Avenue Theatre
Kent Coppock ....................................................................... Dallas Symphony Orchestra Scott Harrison ...................................................................... Detroit Symphony Orchestra
Maria Corso .................................................................................................. Arena Stage Tal Hebdon .............................................................. Young Centre for the Performing Arts
Daniel Cress .................................................................................Yale Repertory Theatre Blake Henneberry ............................................................... AT&T Performing Arts Center
Christopher Cuhel ..........The 5th Avenue Theatre, formerly of Lyric Opera of Kansas City Matthew Hodge ................................................................... Sydney Symphony Orchestra
Stephen Cunningham ........................................................The National Ballet of Canada Ed Hofmeister ............................................................................................ The Old Globe

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 PLANNING COMMITTEE MEMBERS (CONTINUED)
Dara Hogan................................................................................................Abbey Theatre Brian Ramos ............................................. Opera Philadelphia, formerly of Seattle Opera
Monica Holt ......................................The John F. Kennedy Center for the Performing Arts Erica Reinsch .........................................The New 42nd Street / The New Victory Theater
Joe Hsu............................................................Chamber Music Society of Lincoln Center Teresa Rende....................................................................................... Goodman Theatre
Nick Insell ..................................................................................Wales Millennium Centre Alma Rouse .......................................................................... Dallas Symphony Orchestra
Katie Inverarity .................................................................Royal Manitoba Theatre Centre Jennifer Russell ............................................... Dr. Phillips Center for the Performing Arts
Michael Johnson .............................................................The Metropolitan Museum of Art Mark Sackett ....................................................................................San Francisco Opera
Caryl Jones .............................................................................................Royal Albert Hall Annie Scally ...................................................................Ticketing Network East Midlands
Christopher Jones ...................................................................................National Theatre Kjersten Schladetzky............................................................................Tessitura Network,
Rachel Jorgensen ................................................................................ The Atlanta Opera formerly of American Museum of Natural History
Khady Kamara .............................................................................................. Arena Stage Eric Sellen..................................................................................The Cleveland Orchestra
Arielle Katz...................................................................... Shakespeare Theatre Company Kate Shaw-Nappi ....................................................................................... ZACH Theatre
Nicole Keating ............................................Adrienne Arsht Center for the Performing Arts Eric Sipple................................................................Pittsburgh Cultural Trust Consortium
Jana Kelly ........................................................................... AT&T Performing Arts Center Laurel Skehen ................................................................UC Berkeley - Cal Performances
Kory Kelly........................................................................................Center Theatre Group Kathleen Smith............................................................................... Florida Studio Theatre
Myles King .......................................The John F. Kennedy Center for the Performing Arts Peter Smurlick..................................................................Massey Hall/Roy Thomson Hall
Amber Kinney ..................................................................... AT&T Performing Arts Center Julie Stanton ..................................................................... Chicago Shakespeare Theater
Laura Kirk .....................................................................................Yale Repertory Theatre Brooke Stelmazewski ............................The New 42nd Street / The New Victory Theater,
Rachel Kirley ................................................................... Cincinnati Symphony Orchestra formerly of AT&T Performing Arts Center
Cassie LaFevor ........................................................... Tennessee Performing Arts Center Margaret Stockton ..........................................................................Jazz at Lincoln Center
Amy Lampi ................................................................................................... Alley Theatre Penny Tabor ............................ Tessitura Network, formerly of Midland Center for the Arts
Lindsey Lansburgh ................................................................... Los Angeles Philharmonic Jason Taylor ........................................................................ Toronto Symphony Orchestra
Reynaldi Lindner Lolong ..................................................................... The Public Theater Tamiko Terada ......................................................................Seattle Symphony Orchestra
Christine Long ............................................. The Kentucky Center for the Performing Arts Frank Terraglio ......................................................................................Pacific Symphony
Benjamin Luczak ..............................................................Omaha Performing Arts Society Amy Tinucci ..................................................................................Lyric Opera of Chicago
Michael Mariano.............................................................................. New York City Center Caspian Turner .....................................................................................Southbank Centre
Mark Marston ......................................................................................... Pittsburgh Opera Karen Turner ....................................................................... Toronto Symphony Orchestra
Monica Martin .................................................................... Oregon Shakespeare Festival Chris Tusciuk ........................................The New 42nd Street / The New Victory Theater,
Ryan Matuska ................................................................... Segerstrom Center for the Arts formerly of Brooklyn Academy of Music
Traci McKinney .............................................................................. Dallas Theater Center Deanna Underwood ...........................................................The National Ballet of Canada
Ken McSwain .................................................................... Australian Chamber Orchestra Carrie Vesely Henderson ................................................................Tulsa Botanic Garden
Lisa Middleton ...............................................................................Lyric Opera of Chicago Andrew Vitalo .........................................The New 42nd Street / The New Victory Theater
Jade Moore ................................................................................... Arts Centre Melbourne Ashley Voorhees ..............................................................Omaha Performing Arts Society
Shane Morton .....................................................................................Los Angeles Opera Allan Waite .......................................................................Hubbard Street Dance Chicago
Bobby Moseley ....................................................................... Houston Ballet Foundation Tanaz Walendziewicz ................................................................. Pittsburgh Ballet Theatre
Elliott Mower ............................................................................. Pittsburgh Public Theater Lindsey Wareing-Pisani................................................................................. Arena Stage
Eric Mueller .......................................................................Science Museum of Minnesota Trudy Watson ......................................................................................... Stratford Festival
Sofia Nazar-Chadwick ...............................................................Nottingham Lakeside Arts Meredith Webb ..........................................................................................Writers Theatre
Eric Nelson ................................................................................... Kaufman Music Center Jared Webster ................................................................. Cincinnati Symphony Orchestra
Sarah Nesbit ....................................................................... Charles W. Eisemann Center Clarke Weigle................................Atlanta Shakespeare Company / Shakespeare Tavern
Jennifer Nichols-Peña ........................................California Center for the Arts, Escondido Scott Whitehouse ....................................................................... Birmingham Hippodrome
Christina Østerby .....................................................................The Royal Danish Theatre David Whitfield ................................................................Orlando Philharmonic Orchestra
Matt Pacewicz .................................................................................... Museum of Science Andrea Williams ................................................................... National Geographic Society
Adam Padron ..................................................................The Metropolitan Museum of Art Kristina Williams.............................................................. Shakespeare Theatre Company
David Pearce .............................................................................Wales Millennium Centre Rob Wiseman ............................................................................................. Seattle Opera
Catie Pedersen .................................................................Kansas City Repertory Theatre Mark Wladika ...................................................................................San Francisco Opera
Jennifer Peterian ...............................................................................San Francisco Ballet Don Wong ...................................................................... Cincinnati Playhouse in the Park
Michelle Piasecki ........................................................................................TheatreWorks Bryan Woo ............................................................................ Arts Club Theatre Company
Sadie Prater ............Perot Museum of Nature and Science, formerly of The Dallas Opera Laura Zehe................................................................Bill Edwards Foundation for the Arts
Shane Quinn .................................................................................Yale Repertory Theatre Jon Zielinski ......................................................................Science Museum of Minnesota

TESSITURA NETWORK STAFF LEADERSHIP

Jon Ballinger, formerly of John F. Kennedy Center for the Performing Arts ......Coordinator, Web Steven Lone .............................................................................Coordinator, Development
Nathan Campbell ...................................................................................Coordinator, Web Kristen Olson .......................................................................Coordinator, Executive Track
Melissa Champ ......................................................................................Coordinator, Web Heidi Pamplin ...................................................................................................... At-Large
Teresa Dean, formerly of AT&T Performing Arts Center ............ Coordinator, Admin & Finance Boann Petersen ..............................................................................Coordinator, Ticketing
David Ellis .......................................................................... Coordinator, Admin & Finance Natasha Purkiss ........................................................................ Coordinator, Membership
Beth Gilliland ................................................................................. Coordinator, Education Andrew Recinos .................................................................................................. At-Large
Barbara Mazer Gross .................................................................... Coordinator, Marketing Jack Rubin .......................................................................................................... At-Large
Tammi Hennegan ................................................................................................ At-Large Kevin Sheehan.............................................................................. Coordinator, Marketing
Rebecca Herberson .................................................................Coordinator, Development Natalie Threlfall ..........................................................................................Coordinator, IT
Chris Hipschen...........................................................................................Coordinator, IT Chayse Turner .................................................................................................... At-Large
Jessica Johnson ...........................................................Community & Learning Specialist Michael Wilcox .............................................................................. Coordinator, Education
Bobbi Kay ........................................................................................................... At-Large David Woodall .................................................................... Coordinator, Admin & Finance
Erin Koppel, formerly of Lyric Opera of Chicago ........................Coordinator, Executive Track Don Youngberg ............................................................Conference Chair; VP Community
Emma Larcombe ....................................................................... Coordinator, Membership Claire Zammit.......................................................................Coordinator, Executive Track
Alex Lee ..........................................................................................Coordinator, Ticketing

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 TESSITURA NETWORK STAFF

COMPANY EXECUTIVE OFFICERS Alex Harris .............................................................................Director of Implementations

Jack Rubin ......................................................................................................... President Kyle Henningfield ............................................................................. Technical Consultant
Andrew Recinos .........................................................................Executive Vice President Rebecca Herberson ............................................... Implementation & Training Consultant
Marty Kennedy ..........................................................................Vice President Consulting
ACCOUNTING & FINANCE Marty Jones ..................................................................................... Technical Consultant
Cindy Conyers ............................................................................. Senior Staff Accountant Heather Laidlaw Kraft........................................................Project Manager & Consultant
Allison Cox ......................................................... Accounts Receivable & Billing Specialist Tom Megale ..................................................................................... Technical Consultant
Gina Jackson ................................................................................. Chief Financial Officer Colleen O’Hara ....................................................................................... Project Manager
Maria Monteverde ................................................................................... Billing Specialist Marisa Perry .......................................................... Implementation & Training Consultant
Mara Schumann ................................................................................. Assistant Controller Natasha Purkiss ..................................................... Implementation & Training Consultant
Tina Wilson ..................................................................... Payroll & Benefits Administrator Michael Reisman.............................................................................. Technical Consultant
Kjersten Schladetzky..........................................................Project Manager & Consultant
ADMINISTRATION Ryan Sedgwick ...................................................... Implementation & Training Consultant
Laura Bowden ........................................................................... Director of Administration Jonathan Smillie..................................................... Implementation & Training Consultant
Tammi Hennegan .........................................................................Administrative Manager Michael Wilcox ....................................................... Implementation & Training Consultant
Amy Mogan ............................................................................. Administrative Coordinator
CONSULTING: SERVICES
ASIA PACIFIC Warren Evans ....................................................................... Tessitura Services Manager
Sandra Ashby...................................................................................Application Specialist JD Short ............................................................................... Tessitura Services Specialist
Emma Carter................................................................. Support & Application Consultant Carli Webb ............................................................................ Tessitura Services Manager
Ranie Daw ...................................................................Application Specialist / Consultant
Jeremy Dixon ............................................................................... Manager of Asia Pacific CONSULTING: TECHNICAL - ENTERPRISE CONSULTING
Patrick Drew.................................................................. Support & Application Consultant Erin Koppel ........................................................................Director Enterprise Consulting
Annie Edlich .....................................................................................Application Specialist Tom O’Connor ....................................................................Director Enterprise Consulting
David Edlich ..................................................................... Application Support Consultant
Amalia Hordern ............................................................. Consultant Enterprise Consulting EUROPEAN OPERATIONS
Peter Nelson ..............................................Support and Application Specialist Consultant (UNITED KINGDOM, IRELAND, DENMARK, SWEDEN)
Dale Ric-Hansen .............................................................................. Technical Consultant Tony Barnes ......................................................................European Operations Manager
Paul Callas .................................................................... Application & Support Consultant
CLIENT DEVELOPMENT & MARKETING Brooke Gallagher .......................................................... Application & Support Consultant
David Ellis .............................................................................. Director Strategic Accounts Emma Larcombe ........................................................... Application & Support Consultant
Brian Feldman..................................................................... Client Development Manager Ben Magson .................................................................. Application & Support Consultant
Mara Hazzard-Wallingford .............................Senior Product Specialist & Technical Sales Kerry Reeve .................................................................. Application & Support Consultant
Barbara Mazer Gross ...........................Relationship Manager & Development Consultant Mark Steel ..................................................................... Application & Support Consultant
Meaghan Metke .......................................................Product Specialist & Technical Sales Natalie Threlfall ............................................................. Application & Support Consultant
Lindsay Terchin ...................................................... Marketing Communications Specialist Paul Woods.......................................................................... Senior Application Specialist
Tim Zagorc .......................................................................... Client Development Manager Claire Zammit................................. Head of Client Relations & Special Projects Manager

COMMUNITY INTERNET SERVICES

Tami Fox ....................................................... Services & Community Relations Specialist Matt Belanger.................................................................Technical Analyst, Web Products
Jessica Johnson ...........................................................Community & Learning Specialist Marie Bertrand ...................................... Senior Implementation Specialist, Web Products
Bobbi Kay ................................................................ Conference & Community Specialist James Boncek ...........................................................................Technical Web Specialist
Heidi Pamplin ...................................................................................Conference Manager Becci Brace .......................................................Implementation Specialist, Web Products
Chayse Turner ......................................................... Conference & Community Specialist Nathan Campbell .................................................................Web Developer & Consultant
Don Youngberg ....................................................................... Vice President Community Jose Cepeda ........................................................................Web Developer & Consultant
Melissa Champ .......................................................... Support Team Lead, Web Products
CONSULTING: NORTH AMERICAN TEAM Kristin Darrow ................................................................. Vice President Internet Strategy
Alaine Arnott ........................................................................................... Project Manager Suzie Davidson ................................................. Client Services Specialist, Web Products
Jon Ballinger .................................................................................... Technical Consultant Karyn Elliott.........................................................Client Services Manager, Web Products
Christy Carlson ...................................................... Implementation & Training Consultant Steve Geahry .................................................................................Web Product Manager
Jeff Cass ................................................................ Implementation & Training Consultant Todd Lantry ................................................................Online Community & Web Manager
Srini Chundu .................................................................................... Technical Consultant Samuel Menard ....................................................................Web Developer & Consultant
Andrea Crain .................................................................................... Technical Consultant Heather Reynolds ............................................................ Lead Developer, Web Products
David Crowther ...................................................... Implementation & Training Consultant Christopher Short .............................................. Client Services Specialist, Web Products
Cindy Emig...........................................................................Senior Director of Consulting Monica Standifer ..................................................Quality Assurance Lead, Web Products
Lori Field .......................................................................................... Technical Consultant Chris Willmeth ................................................... Client Services Specialist, Web Products
Jeremy Fry ............................................................. Implementation & Training Consultant Duane Woods ...................................................Implementation Specialist, Web Products
Chris Hall ......................................................................................... Technical Consultant Marley Wynne ...................................................Implementation Specialist, Web Products

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 LEARNING RESOURCES Eric Margheim ..................................................................................... Network Developer
Beth Gilliland .............................................................Documentation & Product Specialist Rob Pedersen ..................................................................................... Network Developer
Kristen Olson ................................................................... Director of Learning Resources Ravi Ranjan ...........................................................................................Senior Developer
Kevin Sheehan........................................................ Senior Technical Writer & Consultant Chuck Reif ............................................. Senior Vice President Development & Technical
Mark Rhodes..........................................................................................Senior Developer
MANAGED SERVICES Anna Wessely .................................................... Software Development Project Manager
Scott Baney..........................................................................Managed Services Specialist Ron Wilson.....................................................................................Chief Technical Officer
Nick Berggreen ...........Managed Services Operations Specialist & Security Administrator David Woodall ...................................................................... Business & Systems Analyst
Chantry Conkle ................................................. Managed Services Operations Specialist
Teresa Dean...............................................................Managed Services Client Specialist SOCIAL NETWORKING
Matt Gentry ..........................................................................Managed Services Specialist Vicki Allpress Hill ..................................................................Digital and Content Strategy
Aaron Greene .....................................................Managed Services Operations Manager
Brian Greene..................................................... Managed Services Operations Associate SUPPORT & NETWORK SERVICES
Brian Jackson ......................................................................Managed Services Specialist Dale Aucoin ......................................................................... Support Escalation Specialist
Chris LaBove .................................................... Managed Services Operations Specialist Bob Bell ........................................................ Vice President Support & Network Services
Mickey Lund ...............................................................Managed Services Client Specialist Jonathan Dickey ................................................................................... Staff IT Specialist
Jennifer McClure ......................................... Manager Managed Services Client Relations Bryan Evans....................................................................... Application Support Specialist
Adam Mikolajczyk ............................................. Managed Services Operations Specialist Krys Freeman .................................................................... Application Support Specialist
Barb Panighetti ....................................................................Managed Services Specialist Brandon Hennegan .......................................................................... Staff IT Administrator
Mary Purvis ............................Director, Special Projects, Support and Managed Services Alex Lee ............................................................................. Application Support Specialist
Steve Sabolich ...................................................... Vice President Technology Operations Steven Lone ....................................................................... Application Support Specialist
Allie Serious ...............................................................Managed Services Client Specialist Theran MacNeil...............................................................Support Administration Manager
Chris Vallette ..............................................................Managed Services Client Specialist Melissa Malone .................................................................. Application Support Specialist
Kayleb McKelvain .............................................................. Application Support Specialist
PRODUCT DEVELOPMENT Brian Pedaci........................................................................ Support Escalation Specialist
Dave Aholt .......................................................................................... Network Developer Boann Petersen ................................................................. Application Support Specialist
Nick Barnett ......................................................................... Quality Assurance Associate Adam Reifsteck .................................................................. Application Support Specialist
Steven Bras ........................................................................................ Network Developer Karen Sterkowicz ................................................................ Support Escalation Specialist
Ryan Creps ......................................................................................... Network Developer Gregg Stickney ................................................................................... Director of Support
Matt Hilgers .......................................................................... QA Specialist - Development Penny Tabor ....................................................................... Application Support Specialist
Chris Hipschen.............................................................................Quality Assurance Lead John Wozniak .................................................................... Application Support Specialist

TESSITURA NETWORK BOARD

The Board that governs the Tessitura Network, elected by Network members per the Bylaws, is a diverse group of leaders from Tessitura Software license holders / members. The
Board members are individuals representing organizations of various sizes, genres, and geographic areas, and are people with varied functional and leadership skill sets. Because of
the Board’s makeup, there is an exceptional congruence between the goals of the user community and the company leadership that works to the benefit of all Network members.

Maggie Arbogast ................................................................................................................................................................................................Wilma Theater

Gillian Brierley ............................................................................................................................................................................................ Metropolitan Opera
Keith Cerny ...................................................................................................................................................................................................The Dallas Opera
Diana Fortuna ............................................................................................................................................................................................ Metropolitan Opera
Kevin Giglinto ............................................................................................................................................................................ Chicago Symphony Orchestra
Julie Johannes .........................................................................................................................................................................................................Bravo! Vail
Aaron Levine ....................................................................................................................................................................................................... Carnegie Hall
Philippe Magid ...................................................................................................................................................................................Bangarra Dance Theatre
David Pearce .................................................................................................................................................................................... Wales Millennium Centre
Mary Beth Rossi ........................................................................................................................................... David A. Straz, Jr. Center for the Performing Arts
Jack Rubin ................................................................................................................................................................................................... Tessitura Network
Jeff Spar ................................................................................................................................................................................ The Metropolitan Museum of Art
Vincent VanVleet .............................................................................................................................................................................................Phoenix Theatre

Conference Notes

74
 STAFF Dave Aholt
Network Developer
Vicki Allpress Hill
Digital and Content Strategy
Alaine Arnott
Project Manager

Sandra Ashby Dale Aucoin Jon Ballinger Scott Baney Tony Barnes
Consultant Support & Services Application Support Specialist Technical Consultant Managed Services Specialist European Operations Manager

Nick Barnett Matt Belanger Bob Bell Nick Berggreen Marie Bertrand
Quality Assurance Associate Technical Analyst Web Products Vice President Managed Services Operations Senior Implementation Specialist
Support & Network Services Specialist & Security Administrator Web Products

James Boncek Laura Bowden Becci Brace Steven Bras Paul Callas
Technical Web Specialist Director of Administration Implementation Specialist Network Developer Application & Support
Web Products Consultant

Nathan Campbell Christy Carlson Emma Carter Jeff Cass Jose Cepeda
Web Developer & Consultant Implementation & Support & Application Implementation & Web Developer & Consultant
Training Consultant Consultant Training Consultant
 Melissa Champ Srini Chundu Chantry Conkle Cindy Conyers Allison Cox
Support Team Lead Technical Consultant Managed Services Senior Staff Accountant Accounts Receivable
Web Products Operations Specialist & Billing Specialist

Andrea Crain Ryan Creps David Crowther Kristin Darrow Suzie Davidson
Technical Consultant Network Developer Implementation & Vice President Client Services Specialist
Training Consultant Internet Strategy Web Products

Ranie Daw Teresa Dean Jonathan Dickey Jeremy Dixon Patrick Drew
Application Specialist / Managed Services Staff IT Specialist Manager of Asia Pacific Support & Application Consultant
Consultant Client Specialist

Annie Edlich David Edlich Karyn Elliott David Ellis Cindy Emig
Application Specialist Application Support Client Services Manager Director Strategic Accounts Senior Director of Consulting
Consultant Web Products

Bryan Evans Warren Evans Brian Feldman Lori Field Tami Fox
Application Support Specialist Tessitura Services Manager Client Development Manager Technical Consultant Services & Community
Relations Specialist
 Krys Freeman Jeremy Fry Brooke Gallagher Steve Geahry Matt Gentry
Application Support Specialist Implementation & Application & Web Product Manager Managed Services Specialist
Training Consultant Support Consultant

Beth Gilliland Aaron Greene Brian Greene Chris Hall Alex Harris
Documentation & Managed Services Managed Services Technical Consultant Director of Implementations
Product Specialist Operations Manager Operations Associate

Mara Hazzard-Wallingford Brandon Hennegan Tammi Hennegan Kyle Henningfield Rebecca Herberson
Senior Product Specialist & Staff IT Administrator Administrative Manager Technical Consultant Implementation &
Technical Sales Training Consultant

Matt Hilgers Chris Hipschen Amalia Hordern Brian Jackson Gina Jackson
QA Specialist - Development Quality Assurance Lead Consultant Enterprise Consulting Managed Services Specialist Chief Financial Officer

Jessica Johnson Marty Jones Bobbi Kay Marty Kennedy Erin Koppel
Community & Learning Specialist Technical Consultant Conference & Vice President Consulting Director Enterprise Consulting
Community Specialist
 Chris LaBove Heather Laidlaw Kraft Todd Lantry Emma Larcombe Alex Lee
Managed Services Project Manager & Consultant Online Community & Web Manager Application & Support Application Support Specialist
Operations Specialist Consultant

Steven Lone Mickey Lund Theran MacNeil Ben Magson Melissa Malone
Application Support Specialist Managed Services Support Administration Manager Application & Support Application Support
Client Specialist Consultant Specialist

Eric Margheim Barbara Mazer Gross Jennifer McClure Kayleb McKelvain Tom Megale
Network Developer Relationship Manager & Manager, Managed Services Application Support Specialist Technical Consultant
Development Consultant Client Relations

Samuel Menard Meaghan Metke Adam Mikolajczyk Amy Mogan Maria Monteverde
Web Developer & Consultant Product Specialist & Managed Services Administrative Coordinator Billing Specialist
Technical Sales Operations Specialist

Peter Nelson Tom O’Connor Colleen O’Hara Kristen Olson Heidi Pamplin
Application Support Specialist / Director Enterprise Consulting Project Manager Director of Learning Resources Conference Manager
Consultant
 Barbara Panighetti Brian Pedaci Rob Pedersen Marisa Perry Boann Petersen
Managed Services Specialist Support Escalation Specialist Network Developer Implementation & Application Support Specialist
Training Consultant

Natasha Purkiss Mary Purvis Ravi Ranjan Andrew Recinos Kerry Reeve
Implementation & Director, Special Projects, Support Senior Developer Executive Vice President Application & Support
Training Consultant and Managed Services Consultant

Chuck Reif Adam Reifsteck Michael Reisman Heather Reynolds Mark Rhodes
Senior Vice President Application Support Specialist Technical Consultant Lead Developer Web Products Senior Developer
Development & Technical

Dale Ric-Hansen Jack Rubin Steve Sabolich Kjersten Schladetzky Mara Schumann
Technical Consultant President Vice President Project Manager & Consultant Assistant Controller
Technology Operations

Ryan Sedgwick Allie Serious Kevin Sheehan Christopher Short JD Short

Implementation & Managed Services Senior Technical Writer Client Services Specialist Tessitura Services Specialist
Training Consultant Client Specialist & Consultant Web Products
 Jonathan Smillie Monica Standifer Mark Steel Karen Sterkowicz Gregg Stickney
Implementation & Quality Assurance Lead Application & Support Consultant Support Escalation Specialist Director of Support
Training Consultant Web Products

Penny Tabor Lindsay Terchin Natalie Threlfall Chayse Turner Chris Vallette
Application Support Specialist Marketing Communications Specialist Application & Support Conference & Community Specialist Managed Services
Consultant Client Specialist

Carli Webb Anna Wessely Michael Wilcox Chris Willmeth Ron Wilson
Tessitura Services Manager Software Development Implementation & Client Services Specialist Chief Technical Officer
Project Manager Training Consultant Web Products

Tina Wilson David Woodall Paul Woods Duane Woods John Wozniak
Payroll & Benefits Administrator Business & Systems Analyst Senior Application Specialist Implementation Specialist Application Support Specialist
Web Products

Marley Wynne Don Youngberg Tim Zagorc Claire Zammit

Implementation Specialist Vice President Community Client Development Manager Head of Client Relations (EU)
Web Products & Special Projects Manager
 PLEASE WELCOME THE
NEW ORGANIZATIONS JOINING US
SINCE OUR LAST CONFERENCE

ORGANIZATION CITY ST/PR COUNTRY ORGANIZATION CITY ST/PR COUNTRY

Air Zoo Portage MI United States Los Angeles County

Los Angeles CA United States
Museum of Art
American Repertory Theater Cambridge MA United States
Los Angeles Master Chorale Los Angeles CA United States
Auditorium Theatre Chicago IL United States
Madison Ballet Madison WI United States
Austin Symphony Orchestra
Austin TX United States
Symphony Madison Symphony
Madison WI United States
Orchestra
Austin Theatre Alliance Austin TX United States
Malmö Opera & Musikteater Malmö Sweden
Bach Dancing and
Madison WI United States
Dynamite Society Malmö Stadsteater Malmö Sweden
Ballet Austin Austin TX United States Malmö Symfoniorkester/
Malmö Sweden
Boise Philharmonic Malmö Live Konserthus
Boise ID United States
Symphony Mercury Houston TX United States
Canadian Olympic Miller Auditorium Kalamazoo MI United States
Toronto ON Canada
Foundation
Minnesota Historical Society St Paul MN United States
Chicago Architecture
Chicago IL United States
Foundation Minnesota Zoological
Apple Valley MN United States
Garden
Cleveland Museum of Art Cleveland OH United States
Museum of Fine Arts,
Community Arts Music Boston MA United States
Boston
Association of Santa Santa Barbara CA United States
Barbara National Portrait Gallery of
Canberra ACT Australia
Australia
Crystal Bridges Museum of
Bentonville AR United States
American Art United
National Theatre Wales Cardiff
Kingdom
Da Camera of Houston Houston TX United States
NGV-National Gallery
Edmonton Arts Council Edmonton AB Canada Melbourne VIC Australia
of Victoria
Ensemble Theatre Company Santa Barbara CA United States Opera Colorado Denver CO United States
Forward Theater Company Madison WI United States Orlando Science Center Orlando FL United States
George Washington’s Peabody Essex Museum Salem MA United States
Mount Vernon VA United States
Mount Vernon
Perot Museum of Nature
Hartford Stage Hartford CT United States Dallas TX United States
and Science
Hillwood Museum Washington DC United States Santa Barbara Symphony Santa Barbara CA United States
Honolulu Museum of Art Honolulu HI United States Science North Sudbury ON Canada
Imagination Stage Bethesda MD United States Scottsdale Museum of
Scottsdale AZ United States
Intrepid Sea, Air & Space the West
New York NY United States
Museum Signature Theatre Arlington VA United States
Irving S. Gilmore Skånes Dansteater Eastern Varvsgatan Sweden
International Keyboard Kalamazoo MI United States
Festival The Africa Center New York NY United States
Jacksonville Symphony Jacksonville FL United States Victorian Opera Melbourne VIC Australia
Joffrey Ballet Chicago IL United States Wadsworth Atheneum Hartford CT United States

Kalamazoo Civic Theatre Kalamazoo MI United States Walker Art Center Minneapolis MN United States

Kalamazoo Symphony Wisconsin Chamber

Kalamazoo MI United States Madison WI United States
Orchestra Orchestra

Kanopy Dance Madison WI United States Witte Museum San Antonio TX United States

Lincoln Center for the World of Speed Museum Wilsonville OR United States
New York NY United States
Performing Arts

AS OF JULY 27, 2015

81
You learn a lot in sessions and while networking at TLCC.
But where do you go to get your specific questions about
Tessitura answered?

► A thorny Tessitura issue you’re not sure how to solve

► Questions about our products and services, including
RAMP, N-Scan, Tessitura On the Go, TN Express Web,
and TN Mobile Plus
► Your v12.5 upgrade
► Another question about anything in the Tessitura universe

VISIT THE TESSITURA LAB!

Open all week in Community Central (Ritz-Carlton
Ballroom, RC-lobby), except during General Sessions,
the Tessitura Lab provides a place to work one-on-one
with Tessitura staff in the Tessitura application and to ask
questions about Tessitura products and services. Back
by popular demand, the Tessitura Super Lab will be open
during Intermission, 3:00 PM - 6:00 PM on Tuesday, with
no session conflicts.

It’s easy to visit the Tessitura Lab.

Here’s how it works:
► Head over to Community Central at your convenience.
(We suggest marking a time in the TLCC Portal or this
Notebook so you don’t forget!)
► Bring your laptop or tablet if you have it with you,
especially if your question is specific to your own system.
► Check in with the Lab Concierge, who will ask you for
some basic information and set you up with the right
staff person in the Lab. (We don’t book appointments in
advance, but the Concierge manages the flow so you’ll
have the staff person’s full attention while you’re there.)
► Once in the Lab, your personal Tessitura consultation is
under way. Lab visits are limited to 15 minutes so we can
best serve all TLCC attendees.

Have another question? Visit the Lab again!

Get answers to everything you’ve wanted to know about Tessitura or any of our
products and services, and put an end to “I wish I knew how to…”

82
Come meet the sponsors! Learn what products and services they
offer that may enhance your organization’s productivity!

The TLCC Sponsor Lab can be found in Community Central

(Ritz-Carlton Ballroom, RC-lobby) all week, except during
General Sessions. Some key sponsors will be in their own private
rooms where you’ll be able to have extended conversations or
see a demo.

Our TLCC Sponsors help us significantly by providing financial

support that helps us keep fees as low as possible. Here’s your
chance to not only say “thank you!” but to get some real-world,
fact-based, “how can this help me?” information about products
and services you’ve been wondering about.

You don’t need an appointment (though you can certainly request

one on the TLCC Portal), and we’ve asked each Sponsor to be
sure their space is staffed during all Sponsor Lab open times.
Just drop by, take a seat, and ask your questions. They will be
very happy to see you.

SPONSORS IN THE SPONSOR LAB

AKA NYC Artifax Ltd ArtsVision Software
Baker Richards Boca Systems Capacity Interactive
Cinevative DCM DonorSearch
Element Payment Services Intrinsic Impact by WolfBrown iWave Information Systems
JCA KlearSky Made Media
MailChimp MogoARTS Marketing Queue-it
ScoreBig SD&A Teleservices, Inc. TAYLAR Development
TodayTix Ungerboeck Software International VetTix
WealthEngine Weldon Williams & Lick

SPONSORS WITH DESIGNATED ROOMS

Adage Technologies – Tuscany A Bluetube – Florence
JCA – Tuscany B L2 Interactive – Tuscany C
WordFly – Pisa

If you haven’t found time to stop by the sponsor tables before Tuesday afternoon, you’ll find two special opportunities to visit
with the Sponsors coming up on your calendar. First, Tuesday afternoon during Intermission our Sponsors will be available to
sit and chat with you about how their products and services might help you in your work. You can also visit with the Sponsors at
breakfast on Wednesday morning during the Sponsor Showcase. These extended times with the Sponsors are designed to allow
you time with them without session or other programming conflicts.

Visiting with the Sponsors in the Lab and during the Showcase is your chance to get useful information and get your questions
answered, in person and without the hype of a trade show atmosphere. Have fun!

83
 LEARNING VERSION 12.5
Tessitura version 12.5 is the final piece of the v12 suite of releases. The whole
of v12 has more new functionality than any other release in the past decade.

What’s New in v12.5?

► Game-changing pricing rule functionality – fulfilling our most popular roadmap item to date!
► TRBO – Tessitura Roving Box Office, our new Android sales application.
► Major growth in our payment compliance and functionality feature set.
► And much more – there is something for everyone in v12.5.

All About v12.5

Version 12.5 is in general release and the required release for the v12 cycle. There are plenty of opportunities to learn about v12
at TLCC2015. Get a leg up on everything you need to know before the upgrade deadline in these sessions:

Customizations and Table Structures in v12 Training Thursday 10:45 AM

Enhanced Troubleshooting in v12 Training Thursday 9:00 AM
Intermission: Hands-On Sandbox Intermission Tuesday 3:30 PM
Payment Setup Training Wednesday 3:30 PM
Pricing Rules Setup - The Basics Training Monday 9:00 AM, Thursday 9:00 AM
Pricing Rules Setup - Rules in Action Training Monday 10:45 AM, Thursday 10:45 AM
Roadmap Hands-On Roadmap Wednesday 3:30 PM
Note: v12.5 is the system of record for TLCC2015, and all training sessions will incorporate v12.5 functionality. These sessions are specific to new features
and the upgrade process. For even more sessions, look for the “New Features” tag in the Agenda, or use that filter in the TLCC Portal.

On v11?
Here are some additional sessions to help you prepare for your v12.5 upgrade:

Communication Management and Extractions Training Monday 1:45 PM

Debunking Dynamic Pricing in v12 Peer-to-Peer Presentation Monday 1:45 PM
Leveraging v12 Pricing Setup Training Sunday 3:30 PM, Wednesday 1:45 PM
Plans Throughout Your Organization Discussion Monday 3:30 PM
QuickSale Setup Training Sunday 1:45 PM, Wednesday 10:45 AM
Tessitura v12+ Overview and Preparation Training Sunday 1:45 PM
Using Plans and Portfolios for Moves Management Training Tuesday 9:00 AM

84
 NETWORK LEARNING RESOURCES

DOCUMENTATION AND HELP SYSTEM

Tessitura leads the industry with a full online Help System featuring hyper-linked navigation, enhanced search functions and
instant updates.
Documentation is accessible via a context-sensitive help system in the Tessitura Software and from [Link].
T-CLASS E-LEARNING
T-Classes are self-paced, e-learning training courses designed to teach you features and functionality of the Tessitura software
at your own pace. T-Classes offer repeatable training for a wide range of users through an online multi-media experience, using
a combination of images, narration and video simulations.
Find them on the website under Learning Resources > T-Class E-Learning.
TESSITURA HOSTED TRAINING
The Tessitura Hosted Training program provides scheduled opportunities to join other members and Tessitura Network staff to
view pre-recorded training on a specified topic, followed by a live question and answer period.
Find them on the website under Learning Resources > Tessitura Hosted Training.
TESSITURA’S INNOVATOR SERIES
The Innovator Series is an ongoing program of brief and
inspiring presentations by industry innovators, each focused
on a single theme to advance insight and innovation in the
business of arts and culture. Presented quarterly to a live
webinar audience and at major gatherings of the Tessitura
community, Innovator Series presentations are subsequently
released through the Tessitura Network YouTube™ channel to
expand and extend the accessibility of these ideas.
Find more info on the website under Learning Resources >
Tessitura’s Innovator Series.
T-CASTS
T-Casts are short e-learning videos created to help you work smarter, learn more and become more efficient. T-Cast videos can
be viewed at your convenience and allow you to quickly view them again and again.
Find them under Learning Resources > Recorded Learning.
WEBINARS
Tessitura Network Webinars are 90-minute online training and informational sessions covering current topics, issues, and trends.
Each session concludes with a live question and answer period.
Our archive of over 100 recorded webinars and T-Casts is available to all users on [Link] under Recorded Learning.
TESSSTATS
TessStats is a periodic member census which collects site-specific information and helps you identify organizations that have
software packages, business practices and technology approaches in common.
Find past TessStats results on the website under Learning Resources. Request 2013 census results via a quick online form, and look for a
new 2015 census and results this fall.

93
 ADVANCING INSIGHT AND
INNOVATION IN THE BUSINESS
OF ARTS AND CULTURE
Tessitura’s Innovator Series is an ongoing program of brief, content-rich and thought-provoking talks presented by Tessitura Community
members and offered in three formats:
 Quarterly live webinars, free and open to anyone in the arts and culture sector
 From the stage of major Tessitura Community gatherings, including TLCC, Australia/New Zealand Tessitura User
Conference (ANZTRUC) and Tessitura European Conference (TessEC)
 Video-recorded versions of each talk published on the Tessitura Network YouTube channel
Through the Innovator Series, we are proud to extend our commitment to strengthen non-profit arts and cultural organizations
globally by disseminating innovative ideas and forward-looking business practices.

Save the date for our next Innovator Series webinar

Wednesday, November 18!
Ezra Wiesner, Managing Director of IT, Philadelphia Orchestra
Launching LiveNote™: Putting a Mobile App in the Hands of Audiences
The Philadelphia Orchestra and Drexel University shared a vision to provide audiences with musical and historical
context about the repertoire being performed by the Orchestra in Philadelphia’s Verizon Hall. In 2011, the two
organizations joined forces and secured a grant from the Knight Foundation to build an interactive concert guide
that audiences would view on their mobile devices while the Orchestra played on stage. Fast forward to 2015 and
the culmination of this vision is the LiveNote app. In his talk, Ezra will discuss LiveNote content and application
development, infrastructure considerations and audience reaction.

E. Brooke Flanagan, Director of Institutional Advancement, Chicago Shakespeare Theater

Moving the Needle from Cultural Policy to Cultural Engagement
In 2012, Chicago Shakespeare Theater launched Chicago Shakespeare in the Parks, which tours a professional
production – free for all – to culturally underserved neighborhoods across Chicago. The program was inspired
by a Cultural Mapping Project conducted by the University of Chicago and the City of Chicago’s Cultural Plan.
Catalyzed by the reality that large portions of greater Chicago showed low participation in the arts, Chicago
Shakespeare challenged itself, and its supporters and partners, to engage with these neighborhoods in a bold
and creative new way. Brooke will discuss the development, launch and success of this important Chicago
Shakespeare civic engagement initiative.

Lisa Middleton, Director of Marketing, Lyric Opera of Chicago

The Disease of Being Busy and How It Affects Us
In this day and age, too many of us seem to suffer from a common ailment – the disease of being busy. Without
even thinking, we answer the question, “How are you?” with “I’m so busy.” How did we create a world in which we
have more and more to do, but thus, less time for leisure, reflection, community and to just be? Lisa will reflect
on what this currently incurable disease of being busy means for us - as arts and cultural professionals with
important work to do, and as we attempt to capture the attention of, and build engagement with, the general public
for our institutions.

Like Tessitura’s Innovator Series on Facebook:

Check out our growing Innovator Series playlist on YouTube: [Link]
[Link]
Join the conversation on Twitter: #TNinnovator

94
TESSITURA’S INNOVATOR SERIES
LIVE AT TLCC!
WEDNESDAY, AUGUST 19, 9:00 AM,
MEDITERRANEAN BALLROOM, JW-LOBBY

Seb Chan, Director of Digital & Emerging Media

Cooper Hewitt, Smithsonian Design Museum
Making the Physical Experience Matter Even More: From Sleepy House Museum to
Vibrant Interactive Experience
Both cultural heritage institutions and the performing arts have struggled with integrating digital
media and technology into their organizational DNA. But some institutions are getting it right,
augmenting and enhancing their offerings with digital experiences that transform their customer
experiences, impacts and missions. Along with other ideas and observations, Seb will share
his experience working as part of a team to transform the Cooper Hewitt museum, despite the
architectural challenges of being housed in a 64-room former Carnegie mansion, into a visitor-
facing interactive experience.

Kelly Tweeddale, Executive Director

Seattle Opera
The Art of Reinvention: Lessons Learned When Rethinking, Reimaging and Retooling Became Necessary
In 2008, Seattle Opera was in the midst of a major capital campaign to fund a game-changing
building project that suffered a near death moment when the U.S. recession hit. Kelly will discuss
how this project, and others since, have been brought back to life or propelled forward through
thinking and practices that might seem counter-intuitive to organizations traditionally rooted in
conservative, risk-averse environments. Learn how Seattle Opera is combining the power of
observation with Newton’s First Law to steer a new course and build momentum for the future.

Russell Kelban, Chief Marketing Director

Richard Lonsdorf, Artistic Administrator
San Francisco Symphony
Playing in the SoundBox: The Performance Space as Laboratory
Last December, the San Francisco Symphony transformed a drab,
cavernous rehearsal hall into a club-like venue that offers enormous
possibilities for creative performance, technological innovation, and
the audience experience. The experimental nature of the space
- which enables them to test program concepts, learn from their
fans, and explore new directions in everything from the participant
environment to sound and visual design - has already made
SoundBox a hot ticket with the potential to offer a path forward for
the traditional concert experience.

Join the conversation on Twitter: #TNinnovator

95
 Antitrust & Confidentiality
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Since the Tessitura Network is a membership organization that encourages collaboration, idea and best practice
sharing among its members, it is important that we do so in an appropriate manner. This notice was prepared by
Network counsel and has been distributed to all Tessitura licensees periodically since the company’s inception in
2002. The notice is also posted on our website, [Link].

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The purpose of this notice is to remind all members and licensees that your use of all Tessitura Network membership
services is conditioned upon your agreement to use such services in a manner that complies with the law. This notice
should not be considered an indication of any concern on the part of Tessitura Network, Inc. that there has been a
violation of the antitrust laws. Rather, members and licensees are reminded that such services shall not be utilized in
any manner that violates federal or state antitrust laws or other laws prohibiting anticompetitive practices. Tessitura
Network, Inc. is committed to full and unequivocal compliance with the antitrust laws. It will not risk impairment of
the functions it performs by any member’s misuse of services in a manner which might violate the laws.

The antitrust laws generally prohibit any agreement or understanding inconsistent with the right and obligation of
competitors to exercise independent business judgment in pricing their products or services, dealing with their customers
and suppliers, and selecting the markets in which to compete. To the extent that certain Members are competitors, when
they meet or work together there may be opportunities to reach unlawful agreements. It would be wrong, however, to
conclude that all members’ discussions and activities carry antitrust risks. To the contrary, when such activities are conducted
appropriately they play a valuable role in promoting free and open competition and present very few antitrust problems.

It is not possible to provide a complete list of antitrust rules that would cover every situation that the Members may
encounter. Members should bear in mind, however, that the antitrust laws are concerned not with preventing meetings and
discussions, but with agreements that unreasonably restrict competition. No express agreement or understanding amongst
FRPSHWLWRUVLVUHTXLUHGRQHFDQEHLQIHUUHGIURPVWDWHPHQWVDQGRUFRQGXFW$FFRUGLQJO\0HPEHUVWKDWRරHURU
FRXOGSRWHQWLDOO\RරHUFRPSHWLQJSURGXFWVLQWKHVDPHJHRJUDSKLFDUHDVKRXOGQRWH[FKDQJHGLVFXVVZLWKHDFKRWKHURU
solicit from each other the following: current or future prices or components thereof, including fees, discounts, credit terms,
or other conditions of sale; limitations on sales to any geographic area; allocating customers or territories amongst competing
members; or price lists or procedures for coordinating price changes. In addition, Members should not discuss rejection
or termination of customers or suppliers, other than discussion about the pros and cons and experiences about suppliers
that would be typical in the course of normal due diligence discussions about supplier merits and capabilities in the course
of typical supplier selection or changes in the normal course of business. Blanket communications encouraging supplier
changes among the community are prohibited. If you have any questions about appropriate communications, please consult
with your legal counsel.

If there are any questions, please contact me directly or consult your counsel. Thank you for respecting the requirements in
this area.

Respectfully,
Jack
Jack Rubin, President
Tessitura Network, Inc.
+1 888-643-5778 x302
jrubin@[Link]

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$VDOO7HVVLWXUD1HWZRUNPHPEHUVVWDරFRQVXOWDQWVVXSSOLHUVSURYLGHUV1HWZRUNSURGXFWOLFHQVHKROGHUVDQG,PSUHVDULR
//&OLFHQVHDQGVXEOLFHQVHKROGHUVDUHERXQGE\FRQÀGHQWLDOLW\DJUHHPHQWVLQOLFHQVHVDQGUHODWHGGRFXPHQWVIRUZDUG-
ing or use of any information, documentation, technical information, communications, membership listings, rosters and other
LQIRUPDWLRQRXWVLGHRIWKLVVSHFLÀF7HVVLWXUD´FRPPXQLW\µLVH[SUHVVO\QRWDOORZHG

96
TO OUR CONFERENCE SPONSORS
TO OUR CONFERENCE SPONSORS
 WHO ARE OUR
CONFERENCE
SPONSORS?
ALPHABETICAL LISTING | SCAN QR CODES FOR MORE INFORMATION

Element Payment
Adage Technologies SD&A Teleservices
Web Design & Development Services Telemarketing & Telefunding
PCI Compliant Payment Processing
[Link]/ace [Link]
[Link]/tessitura

Intrinsic Impact by
AKA NYC TAYLAR Development
Global, Full-Service Advertising Agency WolfBrown Telefunding & Telesales
Audience Feedback & Impact Data
[Link] [Link]
[Link]/tessitura

iWave Information
Artifax Ltd. Thompson & Knight LLP
Venue & Event Management Software Systems Legal Services
Prospect Research Software Solutions
[Link] [Link]
[Link]

ArtsVision Software JCA, Inc. TodayTix

Complete Management Solutions for Arts Consulting & Pricing Services Mobile App for Last Minute Theater Tickets
[Link]/site [Link] [Link]

Baker Richards Ungerboeck Software

KlearSky
Revenue Management Strategy
Website Development & Project Management International
[Link]/about/ Venue Management & Website Services
[Link]
tim-baker/ [Link]

Veteran Tickets
Bluetube L2 Interactive
Mobile & Responsive Web for the Arts Communication, Design & Web Development Foundation
Free Event Tickets to Military Families
[Link] [Link]
[Link]

Boca Systems Made Media WealthEngine

Special Purpose Printers & Stock Creative Digital Agency for the Arts Wealth Identification & Research
[Link] [Link] [Link]

Capacity Interactive MailChimp Weldon, Williams & Lick

Digital Marketing Consulting Email Newsletters & Marketing Automation Ticket Printing, Fulfillment & Kiosks
[Link] [Link] [Link]

Cinevative MogoARTS Marketing WordFly

Commercials & Video Design Digital Advertising Agency Communication Platfor
[Link] [Link] [Link]

DCM, Inc. Queue-it

Sales & Fundraising Teleservices Queue System Managing Website Overload
[Link] [Link]

DonorSearch ScoreBig
Prospect Screening & Research Opaque Sales & Marketing Channel
[Link] [Link]

99
 KEY
ELEVATORS &

Tuscany
BREAKOUTS ESCALATORS / STAIRS
LABS & SPONSORS RESTROOMS

E-H GENERAL SESSIONS SPECIAL ROOMS

PREFUNCTION

Tuscany
D
Tuscany
LOBBY LEVEL
Terrace Tuscany
C B A

Sponsor
Pisa Rooms
Florence
PREFUNCTION

Sponsor Lab Mini-Magic Tessitura Lab

Business Center

Plaza 16 17 18 19 20 21 22 23 24 25 26

I-III 15
14
13
12
11
10
9
8
The Ritz-Carlton Ballroom
7
6 COMMUNITY CENTRAL

PREFUNCTION

5 4 3 2 1

Ritz-Carlton
Lobby Sponsor Lab

100
 CONFERENCE
SCHEDULE-AT-A-GLANCE
Sunday, August 16
9:00 AM - 8:00 PM
Check-In and Information Desk
Grande Registration Desk, JW-lobby

10:45 AM - 12:30 PM
Check-In and Information Desk
Grande Registration Desk, JW-lobby

12:00 PM - 1:45 PM
Check-In and Information Desk
Grande Registration Desk, JW-lobby

12:00 PM - 1:45 PM
Lunch: Let the Conference Begin! Conference First Timers’ Moderator Mentoring Tessitura Network Chorus
Lunch Rehearsal and Lunch
12:00 PM - 1:45 PM 12:00 PM - 1:30 PM 12:00 PM - 1:30 PM 12:00 PM - 1:30 PM
Mediterranean Ballroom, JW-lobby Palazzo D-E, JW-lobby Mediterranean Ballroom, JW-lobby Coquina Exhibit Hall, JW-lobby

1:45 PM - 3:00 PM
A Year in the Life of a Advanced T-Stats With Basic Development - Basic Marketing - Basic Ticketing - Setup
Membership T-Stats Users Structural Concepts Campaigns, Appeals,
and Sources
Plaza I-III, RC-lobby Tuscany E-H, RC-lobby Amalfi I-II, RC-lower Tuscany D, RC-lobby Del Lago 3-4, JW-lower

Basics of SSRS Basics of Tessitura Consortia Best Practices - Cultivating Super Users EXEC TRACK: Responsive
Dashboards (repeated) Operations and Setup Organizational Leadership
Segura 1-4, JW-lower Del Lago 1-2, JW-lower Napoli I-II, RC-lower Segura 5, JW-lower Palazzo A-C, JW-lobby

Getting Education Into Intro to mail2 QuickSale Setup (repeated) Rankings for Development Sponsor Lab
Tessitura
Palazzo E, JW-lobby Marbella 4, JW-lower Marbella 1-2, JW-lower Palazzo F-H, JW-lobby Ritz-Carlton Ballroom, RC-lobby

Storytelling Across Your Tessitura Lab Tessitura v12+ Overview and Web Developers Forum
Organization Preparation
Siena I-II, RC-lower Ritz-Carlton Ballroom, RC-lobby Palazzo D, JW-lobby Amarante 2-3, JW-lower

3:00 PM - 3:30 PM
Afternoon Networking Break Sponsor Lab Tessitura Lab
Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

3:30 PM - 4:45 PM

Basic Development - Entry Basic Marketing - Reporting Basic Ticketing - Creating Interceptors and Dashboard Magic
and Tracking and Analysis Transactions Plugins
Amalfi I-II, RC-lower Tuscany D, RC-lobby Del Lago 3-4, JW-lower Segura 5, JW-lower Tuscany E-H, RC-lobby

Email Marketing Campaigns EXEC TRACK: Data-Driven Intro to T-Stats Keep Your TUG Chugging Leveraging v12 Pricing Setup
and Strategies Decision Making Along (repeated)
Napoli I-II, RC-lower Palazzo A-C, JW-lobby Palazzo F-H, JW-lobby Capri, RC-lower Palazzo E, JW-lobby

Plans for Education Prospect Research and Retaining Your Audience Sponsor Lab Tessitura Lab
Assessing Wealth With Customer Service
Plaza I-III, RC-lobby Segura 1-4, JW-lower Siena I-II, RC-lower Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

Tessitura Server The Vast World of Web Developers Show-N-Tell WordFly for WordFly Users
Administration Memberships
Del Lago 1-2, JW-lower Palazzo D, JW-lobby Amarante 2-3, JW-lower Marbella 1-2, JW-lower

5:00 PM - 5:30 PM

Tessitura Network Chorus Rehearsal

Mediterranean Ballroom, JW-lobby

6:00 PM - 6:30 PM

Conference Welcome
Mediterranean Ballroom, JW-lobby

6:30 PM - 10:00 PM

Neighborhood Networking
JW-lobby & RC-lobby Various Locations

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation
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 CONFERENCE SCHEDULE-AT-A-GLANCE
Monday, August 17
7:30 AM - 6:30 PM

Check-In and Information Desk

Grande Registration Desk, JW-lobby

7:30 AM - 9:00 AM
Breakfast Sponsor Lab Tessitura Lab
Mediterranean Ballroom, Ritz-Carlton Ballroom, & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

8:00 AM - 8:45 AM
Donor Listings and Empowering and Leveraging EXEC TRACK: Breakfast Go Green; Stay Green Open Source Development
Recognition Super Users Networking for Executives and Collaboration
Palazzo D, JW-lobby Plaza I-III, RC-lobby Palazzo A-C, JW-lobby Capri, RC-lower Del Lago 1-2, JW-lower

Privacy Laws and Email RAMP User Meet-Up Tessitura Onboarding Best Tracking Your Telefunding
Marketing Best Practices Practices
Siena I-II, RC-lower Del Lago 3-4, JW-lower Palazzo E, JW-lobby Napoli I-II, RC-lower

9:00 AM - 10:15 AM
Advanced Extractions Basic Memberships - Basics of Stored Procedures Best Practices for Testing BI for Ticketing - Reporting
(repeated) Fundamentals
Palazzo F-H, JW-lobby Marbella 1-2, JW-lower Napoli I-II, RC-lower Del Lago 3-4, JW-lower Tuscany D, RC-lobby

Digital Audience Engagement EXEC TRACK: Leading Extraordinary Uses of Intro to N-Scan Access Lifelong Learning
a Customer-Centric Tessitura Quickfire Control
Organization
Palazzo E, JW-lobby Palazzo A-C, JW-lobby Tuscany E-H, RC-lobby Marbella 4, JW-lower Segura 5, JW-lower

Output Set Builder Custom Pricing Rules Setup – QuickSale Magic Rankings Online Sponsor Lab
Elements The Basics
Del Lago 1-2, JW-lower Palazzo D, JW-lobby Amalfi I-II, RC-lower Segura 1-4, JW-lower Ritz-Carlton Ballroom, RC-lobby

Tessitura Lab The Fundraising Next Working With the API

Generation
Ritz-Carlton Ballroom, RC-lobby Plaza I-III, RC-lobby Amarante 2-3, JW-lower

10:15 AM - 10:45 AM

Morning Networking Break Sponsor Lab Tessitura Lab

Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

10:45 AM - 12:00 PM

Advanced Data Conversion Basic Memberships - Further Basics of Finance in Basics of Tessitura Decoding the Arts and
and Import Tools Topics Tessitura Dashboards (repeated) Culture for IT
Palazzo E, JW-lobby Marbella 1-2, JW-lower Segura 5, JW-lower Plaza I-III, RC-lobby Amarante 2-3, JW-lower

Education on the Web Foundation and Corporate From Annual Giving to a Intro to Audience Survey Managing Visitor Services for
Sponsorships Sustainer Model Methods Admissions
Amalfi I-II, RC-lower Del Lago 1-2, JW-lower Tuscany E-H, RC-lobby Tuscany D, RC-lobby Marbella 4, JW-lower

Pricing Rules Setup – Roadmap Overview Search Engine Optimization Sponsor Lab Tessitura for New Staff
Rules in Action (repeated)
Palazzo D, JW-lobby Del Lago 3-4, JW-lower Napoli I-II, RC-lower Ritz-Carlton Ballroom, RC-lobby Segura 6, JW-lower

Tessitura Lab The Role of Digital Strategy Tracking and Managing Website WOW
Volunteers
Ritz-Carlton Ballroom, RC-lobby Siena I-II, RC-lower Segura 1-4, JW-lower Palazzo F-H, JW-lobby

12:00 PM - 1:45 PM
Lunch Sponsor Lab Tessitura Lab
Mediterranean Ballroom, JW-lobby Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

12:30 PM - 1:30 PM
EXEC TRACK: Roundtable Regional User Group
With Your Fellow Executives Meet-Ups
Monday schedule continued on next page ►
Palazzo A-C, JW-lobby Mediterranean Ballroom, JW-lobby

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation
KEY Training Panel Discussion General Interest Discussion
 CONFERENCE SCHEDULE-AT-A-GLANCE
Continued from Monday, August 17

1:45 PM - 3:00 PM
“Your Shows Stink and So Advanced API Deep Dive - Basics of Tessitura for Basics of Tessitura System BI for Development -
Do You!” Constituent Management and Education Administration Reporting
Customizations
Plaza I-III, RC-lobby Del Lago 1-2, JW-lowe Marbella 1-2, JW-lower Amarante 2-3, JW-lower Segura 1-4, JW-lower

Capital Campaigns Communication Management Debunking Dynamic Pricing Digital Marketing EXEC TRACK: Balancing
and Extractions in v12 Risk and Opportunity
Siena I-II, RC-lower Napoli I-II, RC-lower Tuscany E-H, RC-lobby Palazzo D, JW-lobby Palazzo A-C, JW-lobby

Financial Reconciliation for Intro to Tessitura Business Member Retention Migrating, Upgrading, and Patrons and Technology
Ticketing Intelligence Monitoring Tessitura
Tuscany D, RC-lobby Del Lago 3-4, JW-lower Palazzo F-H, JW-lobby Amalfi I-II, RC-lower Palazzo E, JW-lobby

Sponsor Lab Tessitura Lab TN Express Web for TNEW

Users
Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby Segura 5, JW-lower

3:00 PM - 3:30 PM
Afternoon Networking Break Sponsor Lab Tessitura Lab
Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

3:30 PM - 4:45 PM
Advanced API Deep Dive - Advanced Tessitura for Barcodes and Scanners BI for Finance BI for Ticketing - T-Stats and
Security and New Features Education Dashboards
Del Lago 1-2, JW-lower Napoli I-II, RC-lower Segura 5, JW-lower Amalfi I-II, RC-lower Tuscany E-H, RC-lobby

Corporate Memberships Financial Reconciliation for Improving Patron Retention Intro to the Revenue Intro to TN Mobile Plus
Consortia Management Application
(repeated)
Tuscany D, RC-lobby Siena I-II, RC-lower Plaza I-III, RC-lobby Marbella 1-2, JW-lower Amarante 2-3, JW-lower

Mobile and Kiosk Tech Plans Throughout Your Project Management Rebuilding Your Website Roadmap: Administration
From Admissions-Based Organization Fundamentals and Supportability
Attractions
Segura 1-4, JW-lower Palazzo F-H, JW-lobby Palazzo D, JW-lobby Palazzo E, JW-lobby Del Lago 3-4, JW-lower

Sponsor Lab Tessitura for Development Tessitura Lab

Officers
Ritz-Carlton Ballroom, RC-lobby Palazzo A-C, JW-lobby Ritz-Carlton Ballroom, RC-lobby

5:15 PM - 6:30 PM

Tessitura Technology
Mediterranean Ballroom, JW-lobby

6:30 PM - 9:45 PM

Community Conversations: Community Conversations:

Meet, Mix, & Mingle Open Space Discussions
JW-lower & RC-lower Coquina Exhibit Hall, JW-lobby

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation
KEY Training Panel Discussion General Interest Discussion
 CONFERENCE SCHEDULE-AT-A-GLANCE
Tuesday, August 18
6:45 AM - 7:30 AM

Tessitura 5K Fun Run/Walk

Golf Course/JW Pool, JW-lower

7:30 AM - 6:00 PM

Check-In and Information Desk

Grande Registration Desk, JW-lobby

7:30 AM - 9:00 AM
Breakfast Sponsor Lab Tessitura Lab
Mediterranean Ballroom, JW-lobby Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

9:00 AM - 10:15 AM
Advanced SQL - Advanced Annual Giving Success Basic Data Conversion and Basic List Building Basics of SQL - Overview and
Queries and Code Stories Import Tools Administration
Tuscany E-H, RC-lobby Siena I-II, RC-lower Marbella 4, JW-lower Amarante 2-3, JW-lower Amalfi I-II, RC-lower

Custom Screens and Intro to Element Payment mail2 for mail2 Users Marketing Standards-Based Sponsor Lab
Dashboard Widgets Services Educational Programs
Del Lago 3-4, JW-lower Marbella 1-2, JW-lower Napoli I-II, RC-lower Segura 1-4, JW-lower Ritz-Carlton Ballroom, RC-lobby

Standard Finance Reports Stats Stats Stats Tessitura Lab The Evolution of the Ticket Design Quickfire
We Love Subscription Model
Tuscany D, RC-lobby Palazzo F-H, JW-lobby Ritz-Carlton Ballroom, RC-lobby Plaza I-III, RC-lobby Palazzo E, JW-lobby

Tips and Tricks for Selling TNEW Tips and Tricks Trends in Digital Strategy Using Plans and Portfolios
Fast in Tessitura for Moves Management
Del Lago 1-2, JW-lower Segura 5, JW-lower Palazzo A-C, JW-lobby Palazzo D, JW-lobby

10:15 AM - 10:45 AM
Morning Networking Break Sponsor Lab Tessitura Lab
Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

10:45 AM - 12:00 PM
Advanced SQL - IT and Basic Constituents Basics of SQL - Querying and BI for Development - T-Stats BI for Marketing - Reporting
Administration Topics Administration and Dashboards
Tuscany E-H, RC-lobby Marbella 1-2, JW-lower Amalfi I-II, RC-lower Palazzo D, JW-lobby Palazzo F-H, JW-lobby

Consortia Best Practices - Creating Popup and Flex Education Collaborating Gift Cards and Tessitura Intro to RAMP Hosted
Governance and Structure Constituent Headers Across Departments Services
Segura 1-4, JW-lower Tuscany D, RC-lobby Amarante 2-3, JW-lower Plaza I-III, RC-lobby Marbella 4, JW-lower

Mobile Showcase N-Scan for N-Scan Users Planned Giving Roadmap: Web Products Sponsor Lab
Napoli I-II, RC-lower Palazzo E, JW-lobby Siena I-II, RC-lower Del Lago 3-4, JW-lower Ritz-Carlton Ballroom, RC-lobby

Surveys and Insights Tessitura Lab The Web Session as User What Do Our Members Want?
Experience
Segura 5, JW-lower Ritz-Carlton Ballroom, RC-lobby Del Lago 1-2, JW-lower Palazzo A-C, JW-lobby

12:00 PM - 1:45 PM
Lunch Sponsor Lab Tessitura Lab
Mediterranean Ballroom, Ritz-Carlton Ballroom, & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

12:30 PM - 1:30 PM
After the Major Gift After
Cloudthe
Hosting
Major Gift Cross-Organizational
Cloud Hosting Cross-Organizational
Development and Finance Digital Strategy for
E-Commerce E-Commerce
Working Together Memberships
Del Lago 1-2, JW-lower DEV
Siena I-II, RC-lower Capri,
IT WEBRC-lower IT
Plaza
MKTI-III,
TKTRC-lobby
WEB Segura 1-4, JW-lower

Finding the Right Data After

Groupthe
Sales
Major
Best
GiftPractices Implementing
Cloud HostingGreat Ideas Training and Tracking Web Performance Metrics
From TLCC Education Professionals
Palazzo D, JW-lobby DEV
Palazzo A-C, JW-lobby Palazzo
IT WEB E, JW-lobby Del Lago 3-4, JW-lower Napoli I-II, RC-lower

Tuesday schedule continued on next page ►

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation
KEY Training Panel Discussion General Interest Discussion
 CONFERENCE SCHEDULE-AT-A-GLANCE
Continued from Tuesday, August 18

1:45 PM - 3:00 PM
Keynote
Mediterranean Ballroom, JW-lobby

3:00 PM - 3:30 PM

Afternoon Networking Break

Ritz-Carlton Ballroom & Prefunction Areas

3:00 PM - 4:00 PM

Conference Planning Committee Meet-Up

Del Lago Prefunction, JW-lower

3:00 PM - 6:00 PM
Intermission Intermission: Build-a- Intermission: Build-Your-Own Intermission: Hands-On
Dashboard Networking Hub Sandbox
3:00 PM - 6:00 PM 3:30 PM - 6:00 PM 5:30 PM - 6:00 PM 3:30 PM - 6:00 PM
Various Locations Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

Intermission: Mini-Magic Intermission: Programming Intermission: Speed Intermission: Sponsor Intermission: Tessitura
Tours Hackathon Networking Open House Super Lab
3:00 PM - 6:00 PM 3:30 PM - 6:00 PM 4:00 PM - 5:30 PM 3:00 PM - 6:00 PM 3:00 PM - 6:00 PM
Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby Tuscany D, RC-lobby Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

6:00 PM - 11:00 PM
Build-Your-Own Networking Build-Your-Own Networking Buses for Build-Your-Own Buses for Build-Your-Own Buses for Build-Your-Own
Night Night: Game Night Networking Night: Downtown Networking Night: Dr. Phillips Networking Night: I-Drive 360
Disney Center for the Performing and Pointe Orlando
Arts
6:00 PM - 10:00 PM 7:00 PM - 11:00 PM 6:00 PM - 10:20 PM 6:00 PM - 10:30 PM 6:00 PM - 10:45 PM
Various Locations Coquina Exhibit Hall, JW-lobby Mediterranean Porte-Cochere, JW-lobby Mediterranean Porte-Cochere, JW-lobby Mediterranean Porte-Cochere, JW-lobby

Buses for Build-Your-Own Buses for Build-Your-Own

Networking Night: Universal Networking Night: Walt
Orlando Theme Parks and Disney World Theme Parks
CityWalk
6:00 PM - 10:20 PM 6:00 PM - 10:20 PM
Mediterranean Porte-Cochere, JW-lobby Mediterranean Porte-Cochere, JW-lobby

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation
KEY Training Panel Discussion General Interest Discussion
 CONFERENCE SCHEDULE-AT-A-GLANCE
Wednesday, August 19
7:30 AM - 5:00 PM

Check-In and Information Desk

Grande Registration Desk, JW-lobby

7:30 AM - 9:00 AM
Breakfast Tessitura Lab
Mediterranean Ballroom, Ritz-Carlton Ballroom, & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby

8:00 AM - 8:45 AM
Sponsor Showcase Sponsor Showcase: Sponsor Showcase: Sponsor Showcase: Sponsor Showcase:
Adage Technologies AKA NYC ArtsVision Bluetube
Ritz-Carlton Ballroom, RC-lobby Tuscany A, RC-lobby Siena I-II, RC-lower Segura 5, JW-lower Capri, RC-lower

Sponsor Showcase: Intrinsic Sponsor Showcase: Sponsor Showcase: Sponsor Showcase: Sponsor Showcase:
Impact by WolfBrown JCA, Inc. KlearSky L2 Interactive Made Media
Del Lago 1-2, JW-lower Segura 1-4, JW-lower Del Lago 3-4, JW-lower Tuscany C, RC-lobby Amalfi I-II, RC-lower

Sponsor Showcase: Sponsor Showcase: Sponsor Showcase:

MogoARTS Queue-it TAYLAR Development
Napoli I-II, RC-lower Amarante 2-3, JW-lower Segura 6, JW-lower

9:00 AM - 10:15 AM

Tessitura’s Innovator Series Live at TLCC

Mediterranean Ballroom, JW-lobby

10:15 AM - 10:45 AM
Morning Networking Break Sponsor Lab Tessitura Lab
Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

10:45 AM - 12:00 PM
Business Continuity Setup Constituent Tables and Contextualizing Big Data Creating Reports in SSRS De-Mystifying the Web API
SQL Tips
Palazzo E, JW-lobby Amalfi I-II, RC-lower Siena I-II, RC-lower Palazzo D, JW-lobby Marbella 1-2, JW-lower

Element for Element Users Free Events for Audience High-Volume Sales Intro to Google Analytics List Building Beyond the
Development Basics
Segura 5, JW-lower Palazzo A-C, JW-lobby Palazzo F-H, JW-lobby Napoli I-II, RC-lower Tuscany E-H, RC-lobby

Living and Working in the Managing Visitor Services for Plans and Moves Publish Once, Use QuickSale Setup (repeated)
Consortium Memberships Management Everywhere
Segura 6, JW-lower Del Lago 1-2, JW-lower Plaza I-III, RC-lobby Amarante 2-3, JW-lower Tuscany D, RC-lobby

Roadmap: Memberships Sponsor Lab Strategic Audience Surveys Tessitura Lab

Del Lago 3-4, JW-lower Ritz-Carlton Ballroom, RC-lobby Segura 1-4, JW-lower Ritz-Carlton Ballroom, RC-lobby

12:00 PM - 1:45 PM
Lunch Sponsor Lab Tessitura Lab
Mediterranean Ballroom, Ritz-Carlton Ballroom, & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

12:30 PM - 1:30 PM

Education and Third-Party Exchanges

After the Major
and Gift
Resales IT Best Practices for Small IT Crystal Ball Marketing and Development
Software Management Organizations Working Together
Del Lago 3-4, JW-lower Plaza
DEV I-III, RC-lobby Del
Del Lago
Lago 1-2,
1-2, JW-lower
JW-lower Palazzo D, JW-lobby Palazzo E, JW-lobby

Pledge Tracking, Collections, Tessitura

After the Major
Network
GiftBusiness Video Strategy Web and Email Working With a Web
and Reporting Meeting Personalization Development Team
Palazzo F-H, JW-lobby Segura
DEV 1-4, JW-lower Napoli I-II, RC-lower Palazzo A-C, JW-lobby Siena I-II, RC-lower

Wednesday schedule continued on next page ►

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation
KEY Training Panel Discussion General Interest Discussion
 CONFERENCE SCHEDULE-AT-A-GLANCE
Continued from Wednesday, August 19
1:45 PM - 3:00 PM
Advanced Reporting Services Basic Extractions Box Office Managers’ Communication Management Education, Community, and
(SSRS) - Maximizing Usefulness Survival Guide for Development Social Media
Palazzo F-H, JW-lobby Palazzo D, JW-lobby Plaza I-III, RC-lobby Siena I-II, RC-lower Palazzo E, JW-lobby

Elevated Events Intro to TN Express Web Leveraging v12 Pricing Setup Linking Tessitura With Third- Maintaining Constituent Data
(repeated) Party Applications With Standard Utilities
Tuscany E-H, RC-lobby Del Lago 3-4, JW-lower Del Lago 1-2, JW-lower Tuscany D, RC-lobby Segura 5, JW-lower

Maximizing Tessitura for Responsive vs. Adaptive vs. Revenue Management Sponsor Lab Tessitura Lab
Admissions-Based Attractions Native Application for RMA Users
Amalfi I-II, RC-lower Segura 1-4, JW-lower Marbella 1-2, JW-lower Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

Tessitura, Technology, and Tips and Tricks for Tips and Tricks for Testing in
Organizational Strategic Plans Reconciling Tessitura
Palazzo A-C, JW-lobby Amarante 2-3, JW-lower Napoli I-II, RC-lower

3:00 PM - 3:30 PM
Afternoon Networking Break Sponsor Lab Tessitura Lab
Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

3:30 PM - 4:45 PM
Advanced Extractions Advanced
After the Major
Reporting
Gift Services API-Based Troubleshooting BI for Marketing - T-Stats and Big and Small Organizations
(repeated) (SSRS) - Beyond the Table Dashboards Learning From Each Other
Amalfi I-II, RC-lower DEV F-H, JW-lobby
Palazzo Amarante 2-3, JW-lower Napoli I-II, RC-lower Segura 1-4, JW-lower

Creditee/Creditor Tracking After

Designated
the Major
DBA Gift Intro to Tessitura’s Online Managing Your Staff Memberships on the Web
and Reporting Community and Resources
Tuscany E-H, RC-lobby DEV
Del Lago 1-2, JW-lower Segura 5, JW-lower Plaza I-III, RC-lobby Siena I-II, RC-lower

Payment Setup After

Plansthe
forMajor
Ticketing
Gift Quick and Easy Roadmap Hands-On Snackable Content Marketing
Acknowledgements
Marbella 1-2, JW-lower DEV
Palazzo A-C, JW-lobby Palazzo E, JW-lobby Del Lago 3-4, JW-lower Palazzo D, JW-lobby

Sponsor Lab Tessitura Lab Ticketing Innovations for TN Mobile Plus for TNMP
Education Users
Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby Tuscany D, RC-lobby Marbella 4, JW-lower

6:20 PM - 7:20 PM

Buses to All Access Pass: Live at Hard Rock

Mediterranean Porte-Cochere, JW-lobby

7:00 PM - 11:00 PM

All Access Pass: Live at Hard Rock

Hard Rock Café

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation
KEY Training Panel Discussion General Interest Discussion
 CONFERENCE SCHEDULE-AT-A-GLANCE
Thursday, August 20
7:30 AM - 2:00 PM

Check-In and Information Desk

Grande Registration Desk, JW-lobby

7:30 AM - 9:00 AM
Breakfast Sponsor Lab Tessitura Lab
Mediterranean Ballroom, JW-lobby Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

9:00 AM - 10:15 AM
Administering the Services All About Benefits Basics of Tessitura Security Data Uses in Education Emergency IT Protocols and
Layer Module Business Continuity
Del Lago 1-2, JW-lowe Plaza I-III, RC-lobby Amarante 2-3, JW-lower Palazzo E, JW-lobby Siena I-II, RC-lower

Enhanced Troubleshooting Financial Reconciliation for Implementing Revenue Intro to Digital Strategy Intro to WordFly
in v12 Development Management
Palazzo F-H, JW-lobby Amalfi I-II, RC-lower Marbella 1-2, JW-lower Segura 5, JW-lower Marbella 4, JW-lower

Mini-Magic Pricing Rules Setup - The Putting Together a Great Roadmap Overview Special Events
Basics (repeated) Presentation
Palazzo D, JW-lobby Napoli I-II, RC-lower Segura 1-4, JW-lower Del Lago 3-4, JW-lower Palazzo A-C, JW-lobby

Sponsor Lab Subscription Retention Tessitura Lab T-Stats and Tessitura

Strategies Dashboards for IT
Ritz-Carlton Ballroom, RC-lobby Tuscany E-H, RC-lobby Ritz-Carlton Ballroom, RC-lobby Tuscany D, RC-lobby

10:15 AM - 10:45 AM
Morning Networking Break Sponsor Lab Tessitura Lab
Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

10:45 AM - 12:00 PM
Basic HTML for TNEW Users Customer Experience on Customizations and Table Data Structures for Non-IT Direct Mail Campaigns for
the Web Structures in v12 Folks Development
Amarante 2-3, JW-lower Siena I-II, RC-lower Palazzo F-H, JW-lobby Plaza I-III, RC-lobby Tuscany E-H, RC-lobby

Email Marketing Best Internships as Education Intro to the New Artifax Event Intro to the Revenue Mechanics of Consortia
Practices Management Application Setup
(repeated)
Palazzo A-C, JW-lobby Palazzo E, JW-lobby Segura 5, JW-lower Del Lago 3-4, JW-lower Del Lago 1-2, JW-lower

Pricing Rules Setup - Rules Sponsor Lab Taking the Conference Home Tessitura Developers Forum Tessitura Lab
in Action (repeated)
Napoli I-II, RC-lower Ritz-Carlton Ballroom, RC-lobby Palazzo D, JW-lobby Amalfi I-II, RC-lower Ritz-Carlton Ballroom, RC-lobby

Ticket Formatting Options Ticketing Tables and More

SQL Tips
Tuscany D, RC-lobby Segura 1-4, JW-lower

12:00 PM - 1:00 PM
Lunch
Mediterranean Ballroom, JW-lobby

1:00 PM - 1:45 PM

Conference Wrap-Up
Mediterranean Ballroom, JW-lobby

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation
KEY Training Panel Discussion General Interest Discussion