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Why Now?

The document highlights the urgent need for AI-driven transparency in the fashion industry due to the accelerating climate crisis, increasing consumer demand for sustainable choices, and the prevalence of greenwashing. It outlines a process that includes data collection, AI-powered analysis, eco scoring, consumer display, and feedback for brands to enhance sustainability efforts. The goal is to empower responsible consumption and restore trust in sustainability claims.

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chitranshraizada
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13 views1 page

Why Now?

The document highlights the urgent need for AI-driven transparency in the fashion industry due to the accelerating climate crisis, increasing consumer demand for sustainable choices, and the prevalence of greenwashing. It outlines a process that includes data collection, AI-powered analysis, eco scoring, consumer display, and feedback for brands to enhance sustainability efforts. The goal is to empower responsible consumption and restore trust in sustainability claims.

Uploaded by

chitranshraizada
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Why Now?

🌍 The climate crisis is accelerating — Consumers are increasingly demanding sustainable


choices, and regulators worldwide are tightening rules on green claims and corporate
accountability.

🛍️Consumer awareness is at an all-time high — Over 70% of shoppers say they want to
buy sustainably, but lack clear, reliable information to guide their choices.

🤖 AI and data availability have matured — Recent advances in AI, supply chain mapping,
and product lifecycle analysis now make real-time eco scoring at scale possible.

⚠️Greenwashing is eroding trust — Brands are under pressure to prove their sustainability
claims. Transparent, data-backed eco scores can help restore credibility.

💼 Market forces are aligning — From Gen Z’s values to ESG investing, sustainability is no
longer optional—it’s a strategic imperative for businesses.

The time is now to bring AI-driven transparency to the fashion industry—and empower a
new era of responsible consumption.

How It Works?
🔍 1. Data Collection
We gather product-level data from brands, suppliers, and third-party databases, including:
– Materials used
– Manufacturing processes
– Supply chain details
– Transportation and packaging info

🤖 2. AI-Powered Analysis
Our AI engine analyzes this data using environmental impact models and sustainability
standards (e.g. carbon footprint, water usage, labor practices).
It automatically detects inconsistencies, flags greenwashing risks, and fills in missing data
where possible using intelligent estimations.

♻️3. Eco Scoring Algorithm


We generate a transparent, easy-to-understand Eco Score (e.g. A–E or 0–100 scale) for each
clothing item—based on environmental, ethical, and circularity factors.

📱 4. Consumer Display
The Eco Score is shown on product pages via plugins or QR codes (online and in-store),
giving consumers instant insight before they buy.

📊 5. Brand & Industry Feedback Loop


Brands receive analytics and improvement suggestions, while aggregated insights support
broader sustainability benchmarks and regulation alignment.

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