Activity 5

Integrative Project I

Process Optimization

Daniel Soto Uribe

Leslie Lucero Luquin Herrera

 Coca-Cola
NAME AND BUSINESS TYPE OF THE COMPANY

Coca-Cola S.A. de C.V.

Line of Business: The company Coca Cola is considered to be in an Industrial sector since

those that carry out transformation activities receive inputs or materials

cousins and add value to them by incorporating processes.
The industry has numerous activities according to its processes of
transformation. Industrial companies are divided into two categories:
Extractive industries are exclusively dedicated to the exploitation of resources.
natural.
b) The manufacturers transform that raw material into finished products,
which can be final consumer goods or production goods.
Within this last category, there is the subcategory 'Production of'
drinks, which is what Coca-Cola is dedicated to.

EVOLUTION OF THE COMPANY

On May 8, 1886, the history of Coca-Cola began in Atlanta. The

pharmacist John S. Pemberton wanted to create a syrup for problems with
digestion that also provided energy, and ended up discovering the drink that was the most

world-famous. The Jacobs pharmacy was the first to market the

prepared at a price of 5 cents per cup, selling about nine each day.
It was just the beginning of a story over 130 years long.
Pemberton soon realized that the drink he had created could
be a success. Its accountant, Frank Robinson, was the one who came up with the brand and designed the

logo: Coca-Cola was born. In 1891, The Coca-Cola Company was founded.
formed by the pharmacist Asa G. Candler, his brother John S.
Candler and Frank Robinson. Two years later, they registered the trademark at the Office.

of the United States Patent and Trademark Office

Only 11 years had passed since its creation in a pharmacy when,
In 1897, Coca-Cola left the United States for the first time. Two years later
the first agreement to bottle Coca-Cola throughout the territory was signed
American, outlining the business model of the company in
Everyone: Coca-Cola supplied the concentrate and the bottlers.
they prepared the drink, distributed it, and marketed it.

In the early years of the 20th century, more than 400 plants were bottling Coca-Cola.
in the United States, Panama, Canada, and Cuba.

With the soda reaching more and more people through different
bottlers, a problem arose: each bottler used different bottles
different, and that created confusion among the audience, who found different
containers in each area. Therefore, a contest was held in 1915 to
to opt for a single bottle model. The winner was the Root Glass.
Company, with Swedish designer Alexander Samuelson at the helm, and all
We have in mind how your proposal was because the Contour bottle, which is yours
official name, remains, next to the Coca-Cola logo.

In the 1920s, the first box for six bottles was created, which made it easier to
transport and distribution of the drink. And at the end of this decade

A new, more durable container was created: the Coca-Cola can. Its success led to
after the conflict continued to be used. In 1945, the brand was also registered
Coke, which had been used in advertising since 1941.
COCA-COLA TODAY

He arrived in Mexico in the 1920s, starting his production in the city of

Monterrey, and then arriving in Mexico City and Guadalajara, achieving
to have distribution throughout the country.

In 1930, Coca-Cola was bottled in 27 countries around the world, and by 1959, it was already

operated in 100 countries.

Currently, it is difficult to find a country where our drink is not enjoyed;

even the name Coca-Cola is the second most recognized term globally,
followed by the word "Ok", being recognized by 94% of the population
worldwide.
The company markets more than 500 brands, 21 of which exceed, each
a billion dollars in annual sales.

Today, 24 million points of sale in 200 countries sell Coca-Cola, and

On average, 1.9 billion cans are sold per day.

In Mexico, 67 bottling plants and 363 distribution centers are part of

from the system that allows you to have a Coca-Cola on your table to share it
with your family and friends.

As a Total Beverage Company, we now have over 500 brands.

global level, and in the IMCC we have almost 70 brands, accounting for 45% of
our portfolio, low or no calories.
CURRENT POSITIONING IN THE MARKET

Coca-Cola has become the leader among different soft drinks,

product of an advertising strategy that has favored behaviors
from the various social sectors, the interests, and forms of relationship of the
people, etc., generating a beneficial outcome from a strategy
seductive: the public has been tempted to prefer Coca-Cola over
any other drink, because the mental association has come to influence him,
subliminally.

Coca Cola's goal will always be to reach all its consumers.

that the brand's messages are always pleasant and positive. That makes it
so popular and welcome. In its commercials, we are encouraged to say that everyone
the endings are surprising, although unconsciously predictable, that's why
It's worth clarifying that advertising is king in this field. That's why the possibilities
to effectively reach the receiver are so many.

Coca-Cola, through its advertising, has gained loyal consumers for its brand.
who tend to be satisfied with the purchased product. The advertising
improves learning through the reinforcement of desirable models of
behavior or expectations, due to the fact that the human mind has the
ability to absorb and process symbolic communication. The
marketing can successfully promote tangible products and
intangibles and product concepts through mass media.

Coca Cola is a company that has the ability to make people feel
true emotions that connect the consumer with the brand.
advertising and music have established a link throughout their history that the
the consumer has strengthened over time.
 This is due to the emotional bonds that are established between the user and the
marking by the musicalization of the ads. The human being wishes to obtain
spend as much time as possible and the products are related to individuals
through this means. And that is precisely what music in advertisements provides.
advertising: pleasure.

Many of the advertising campaigns that we see in various media

communication highlights happiness as a mood that is in each
person and that in some way give brands that emotional status that
surely brings them closer to their consumers. However, it turns out
contradictory with the social issues that our city and the country are experiencing.
general.

TYPE OF PRODUCTS AND RAW MATERIALS REQUIRED FOR PRODUCTION

There are four ingredients used to make Coca-Cola:

water, sugar, concentrate, and carbon dioxide. The production process
it starts with the reception and control of the raw material: both sugar and
The water and the CO2 are analyzed before being introduced into the process.

The water, besides being drinkable, passes through a rigorous process within Paresa.

filtering procedure that ensures the highest quality of the ingredient

more important (and also a precious resource) of Coca-Cola. The sugar, which
it is the sweetener of Coca-Cola Original Flavor, it also undergoes a process of
purification, which is carried out through clarification by means of flotation and
ionic exchange.
At this stage, the previously treated water is mixed with the sugar to obtain
the so-called simple syrup, which is then pasteurized and filtered to remove
any impurity or contamination, thus complying with the most demanding
preparation standards.

Water Protein-based beverages

Sky vegetable

Mineralized sky

Sky mini Ades Natural

Purified Sky Flavored Drink

Crystal Sugar-Free Des

Topo Chico Mineral Water Del Valle Nutrivegetables

Tea-based drinks Beverages with fruit juice

Fuze tea Del Valle Pulpy

Florida 7
Fortified beverages
Frutsi
Glaceau Vitaminwater
I will drink
Del Valle Nutriforte
Del Valle Fruit

Ades Frutal
 Drinks for Dairy
athletes
Santa Clara Milk
Powerade
Santa Clara Lechitas
Powerade Zero
Santa Clara drinkable yogurt

Santa Clara Yogurt shake

Flavored drinks
Santa Clara Cream
Sky Express

Tropi Fruit

Juices and nectars

Del Valle

Del Valle Antiox

Del Valle nectars

mixed

Coffee

Barista

Santa Clara

Keurig

Black
 Soft drinks Sidral Mundet light

Fresh
Coca-Cola Original
Zero Fresh
Coca-Cola Zero Sugar
Yoli
Diet Coca-Cola
Ameyal
Sprite
Escuis
Sprite Zero
Seagrams
Fanta
Delaware Punch
Fanta Zero
Apple Lift
Sidral Mundet
Senzao
MAIN PROCESSES ARE CARRIED OUT TO OBTAIN THE PRODUCTS

1. Treatment of water and other ingredients

There are four ingredients used in the making of Coca-Cola:

the water, the sugar, the concentrate, and the carbon dioxide. The process of
The elaboration begins with the reception and control of the raw material: both the
sugar like water and CO2 are analyzed before being introduced into the
process.

The water, besides being drinkable, passes through a rigorous process within Paresa.

filtering procedure that ensures the highest quality of

the most important ingredient (and also a precious resource) of Coca-Cola.
The sugar, which is the sweetener of Coca-Cola Original Flavor, also goes through
a purification process, which is carried out through clarification by means of
of flotation and ion exchange.

2. Preparation of simple syrup

At this stage, the previously treated water is mixed with the sugar to
obtain the so-called simple syrup, which is then pasteurized and filtered to
eliminate any impurity or contamination, thus complying with the highest standards.

demanding production standards.

3. Preparation of finished syrup

Next, the simple syrup is mixed with the concentrate, which is provided
by The Coca Cola Company. Each of the drinks produced by the Company
–Fanta, Sprite, for example– require a different concentrate, which is the one that
it grants the characteristic flavor and aroma.
4. Carbonation

The finished syrup goes through the carbonator, where gas is added.
carbonic, which will dissolve in the drink to create the bubbles. In this
At this stage, it can be said that the drink is already finished, but before being

packaged will undergo new quality controls.

5. Packaging and coding

The finished drink (we can now talk about Coca-Cola!) is placed inside the
bottle. The filled and sealed bottle is given the code that allows identification
the lot, the production date, the hour and the minute. This allows tracing the product,
what guarantees the consumer that they have a complete record of the
raw materials and the Coca-Cola that he has in his hands.

5. Distribution

Returnable bottles are placed in crates, while non-returnable ones are assembled.
packages; both will be placed on pallets that will rest in the Warehouse Area no
more than five days before departing to different destinations. Each day the
Distributor trucks leaving Paresa allow Coca-Cola to arrive at
the entire country, sometimes traveling up to 500 kilometers.
TYPE OF TOOLS/TECHNOLOGY/LOGISTICS USED BY THE COMPANY FOR
DEVELOPMENT AND DISTRIBUTION OF ITS PRODUCTS

This year we started the deployment of the platform that encompasses

Manufacturing Execution System (MES) and Statistical Control
Processes (SPC). This modular MES + SPC platform, which integrates
microbiology and control of sensory analysis processes, is designed for
digitize all our manufacturing processes. In 2017 we implemented
quality control SPC modules in 45 bottling plants that produce
more than 80% of the total beverage volume of the company. Also
we deployed our real-time monitoring of the MES platform of the
service processes, covering all energy requirements, in 10 of
our bottling plants.

Thanks to the implementation of the new digital platform MES + SPC, not only
we significantly improved our production quality, but
we also substantially increased energy efficiency.

In 2017, we increased the number of bottling lines under our

Operational Model of Plant from 64 to 82, reaching 43% of the total volume.
With the Plant Operating Model, we balance technical skills of
our experts with each of the different areas of the plant such as
filling, packaging, palletizing, and auxiliary services. We also develop
self-sufficient production crews with skills to produce, sanitize,
change bottling lines and perform preventive maintenance on any
moment.

Building on the successful pilot model of Maintenance Planning

Centralized Plant in Brazil, we expanded the deployment to six plants.
bottlers in this country, and we started its implementation in our two
largest plants in the Philippines. Through this model, we centralize our
maintenance planning of the plants and the budget at the country level.
METHODOLOGIES (MODELS/METHODS) USED TO MAXIMIZE YOUR PROCESSES
Our Central Latin America region is composed of 31 countries* we have

31 bottling partners, more than 39 bottling plants, 128 lines of

production and 235 distribution centers.

BENEFITS DETECTED WITH THE IMPLEMENTED PROCESS OPTIMIZATION

With the help of process optimization, we can improve growth.

of income when defining strategic, tactical, and
granular, analyzing and detecting new market opportunities,
optimizing our price promotions, portfolio mix and facilitating
the allocation of resources. For example, through this platform we use
internal and external variables to define strategic segments for
our consumers.

The improvement of project delivery times helps to reduce the

costs and increase margins. Resource management solutions
allow the allocation of resources based on a series of specific criteria, such as
such as their availability, skills, and location, so you always make sure
to have the right person assigned to the right job.

Through the improvement of the management process and resource optimization, one ...

can identify the lack of qualifications and training requirements, thus

how to avoid any future resource allocation conflicts and their effects
negatives.
REFERENCES

 The history of The Coca-Cola Company | Coca-Cola ES. (n.d.). Coca Cola Es.

Recovered August 7, 2021, fromUnable to access the provided URL to retrieve text for translation.

history

 Gaitan, V. (2011, May 20). Coca Cola Company. CocaColaBy.

[Link]

 News | Mexican Coca-Cola Industry. (n.d.). Coca-Cola Mexico. Retrieved 7 of

August 2021, from [Link]