Monograph BCP
Monograph BCP
Content
INTRODUCTION........................................................................................................................ 1
GLOSSARY.................................................................................................................................. 2
BANK OF CREDIT OF PERU.......................................................................................... 4
DEFINITION................................................................................................................................ 4
MISSIONN ...................................................................................................................... 4
BUSINESS DESCRIPTION.............................................................................................. 5
Economic Group................................................................................................................... 5
Shareholder Compositiona........................................................................................................ 6
Competitive Position............................................................................................................. 8
Retail Banking................................................................................................................ 9
Distribution channelsn................................................................................................... 9
FINANCIAL ANALYSISO ..................................................................................................... 10
Profitability....................................................................................................................... 11
STRATEGIC PLAN........................................................................................................ 12
Principles:.............................................................................................................................. 12
Corporate Strategies: ................................................................................................ 13
General Objectives:........................................................................................................... 13
Specific objective:.............................................................................................................. 13
SWOT14
Fortresses: ......................................................................................................................... 14
Opportunities:................................................................................................................. 14
weaknesses....................................................................................................................... 14
Threats:.......................................................................................................................... 15
Target Markets:............................................................................................................ 15
Segments:........................................................................................................................... 15
Operational plan....................................................................................................................... 15
Product: Savings accounts, Checking accounts, and credit cardso .................. 15
Zero Balance Account BCP............................................................................................................. 16
Current account17
Square:29
Agencies:
ATMs........................................................................................................ 31
BCP Agents..................................................................................................................... 31
Online Bankingt 31
Telephone banking............................................................................................................... 31
Microfinance institutions................................................................................................................ 36
International Organizations and Non-Governmental Organizations (NGOs)..... 37
Central, Regional, and Local Government............................................................................... 37
BANK OF CREDIT OF PERU
DEFINITION
The Peruvian Banco de Crédito (BCP) is the largest bank in the country and forms
part of the local financial conglomerate Credicorp. BCP offers a wide range
of banking products and services for individuals, SMEs, and companies, such as
also for government entities, microfinance institutions, and organizations
international. Its wholesale banking division encompasses the operations of
business, corporate, and institutional banking. Their services and products
includes leasing, corporate financing, foreign trade and services for
companies. The bank also provides a range of retail banking services
such as mortgage loans, credit cards, savings products, and
products for SMEs including revolving credit, fixed credit, leasing and
financing of fixed assets. Their asset management solutions include
from trusts, custody services, portfolio management of
investments up to securities brokerage. The bank has a subsidiary in Bolivia
and branches in Miami, Florida (USA), Chile, and Panama.
MISSION
Promote the success of our clients with appropriate financial solutions
for your needs, facilitate the development of our collaborators, generate
value for our shareholders and support the sustained development of the country. To be the
Leading bank in all segments and products we offer.
BUSINESS DESCRIPTION
In the year 2002, the Bank underwent a corporate identity change with the
introduction of a new logo based on its attributes of solidity,
flexibility and trust.
In March 2003, the Banco de Crédito del Perú acquired 45% of the
shares of Solución Financiera de Crédito S.A., which belonged to the Bank of
Credit and Investments of Chile and other foreign shareholders, operation that
allowed him to reclaim his position as the sole shareholder of it. The process of
The absorption was completed in February 2004. This allowed the Bank
strengthen your strategy to focus on loans to small and micro enterprises,
for which it has a specialized area as well as an efficient structure of
costs that support growth and competitiveness in these segments.
In 2005, BCP acquired the credit portfolio (including interest) of
BankBoston N.A. Peru Branch, both locally and offshore for a
import equivalent to US$360 million.
As of July 2009, the assets and liabilities of Credileasing became part of
part of the bank accounts.
Economic Group
The Credit Bank offers specific products through its subsidiaries.
which together belong to the holding Credicorp.
Share Composition
The share capital of the Bank as of June 30, 2009 totaled S/.2,228.3 million,
with the following composition:
Competitive Position
The business units of the Banco de Crédito del Perú are
oriented towards providing services to their clients through:
Wholesale Banking
composed of three business units, Business Banking, Corporate Banking,
and Institutional Banking, which aim to provide services to customers
corporate through four areas that complement the activities, such as
son
Retail Banking
provides services to individuals and small businesses with annual sales
less than US$1.5 million, with the aim of establishing profitable relationships
long-term relationships with clients through strategies aimed at satisfying the
specific needs of each segment. For better attention has
classified their clients into:
Asset Management
is responsible for the functions of Trusts, Securities Custody,
Portfolio Management and Securities Intermediation.
It also analyzes the main macroeconomic variables and of
market in order to provide advice on operations in the market of
values.
As of June 2009, BCP has a network of 335 branches nationwide and 2
branches abroad, being the largest private network in the system
financial in which 16,433 employees work, also having a network
of 950 ATMs throughout Peru and 2,262 BCP agents.
FINANCIAL ANALYSIS
During the first months of 2009, the Peruvian economy began to feel
the effects of the international financial crisis, recording a
deceleration in various economic sectors. In that sense, the system
financial, after several periods of growth showed a reduction
significant in its growth rate.
In the coming months, the gross financial margin will face some pressure as
consequence of the lower active rates that will benefit the sector
corporate.
STRATEGIC PLAN
Values:
The client: We are devoted to our clients.
Principles:
Dedication
Accessibility
Flexibility
Corporate Strategies:
General Objectives:
Define quality based on the perception that our stakeholders have of it.
external and internal, in the search for balance between the orientation towards
client and business orientation. Be clear, transparent, and simple in
our prices and services and evolve from transactional banking.
Specific objective:
Strengths:
It is the first Peruvian Bank, with more than 120 years.
Opportunities:
Creation of new alternatives regarding the channels of
attention.
Growth in placements and investments.
Staff dedication to facilitate the activity for the client
banking.
Continue with the extensive training of the staff.
Continue with motivation and creating an adequate atmosphere.
labor for the internal client.
Conduct research to create products that provide
better customer comfort.
Continue promoting the use of electronic banking.
Weaknesses:
Due to the large market share, the Quality of service,
is affected by congestion in the processes.
Threats:
New arrival of World Banks
Piracy of projects, products, and services that it offers.
Attacks against their private information networks.
Political Risk.
Global crises.
Target Markets:
The target market of BCP is the economically active population between the
18 and 68 years old.
Segments:
Operational plan
First BCP Account, the ideal account to start saving. It opens without
minimum amount. Open it with ZERO soles.
We recommend this account, if you don't want to pay maintenance have the
your balance.
Monthly account maintenance: S/.0 or US$0 always, regardless of the balance
may you have.
Monthly maintenance of Credimás debit card: S/.0 or US$0 always.
Free operations at BCP Agents (deposits, withdrawals, and service payments):
All.
Free withdrawals at BCP ATMs: All.
Free operations in Phone Banking, Balance and movements module,
Internet Banking and Mobile Banking: All.
Free deposits at the counter per month: 1 deposit per month. In this way
you can save your money and bring it once a month to BCP. If you need to make
we recommend that you make more deposits through BCP Agents.
Free withdrawals at the window: None.
Cost per additional operation at the counter: S/.7 or US$ 2 per operation.
Tasa efectiva anual: 0.25% en soles y 0.125% en dólares.
If you want to save without paying maintenance and you maintain an average balance.
monthly greater than S/. 900 or US$300 this is the account for you. With this account
you will have access to a higher interest rate.
Account maintenance: S/7.00 or $2.00 per month only if your average balance
monthly is less than S/.900 or US$300. If what you want is an account that does not
I charged you a maintenance fee because your average monthly balance is less than S/.900.
If you want to make more free transactions at the counter paying only S/.7 or
US$2 for maintenance, this is the account for you.
Current account
The checking account gives you the option to make deposits in soles and dollars.
that allow you to manage your money and perform multiple
payment transactions.
We put all the advantages of a checking account at your disposal:
Our Credimás debit card allows you to carry out banking operations.
with the greatest agility and to shop at thousands of establishments.
Safely endorse the most accepted checks in the Peruvian market.
Pay for your services (electricity, water, landline and mobile phone, clubs, cable, etc.) with the
Automatic Debit. This automatically charges your account monthly and without
any cost.
Receive your monthly statement with detailed information about your
movements.
In addition, you can make your inquiries at any time through
our channels VíaBCP: Phone Banking VíaBCP 311-9898, ATMs
Automated ViaBCP, Balances and Movements ViaBCP and Online Banking
VíaBCP.
You have multiple free transactions per month: Up to 8 at the Counters
(includes: Cash Operation, Checks, Manual Charges).
Up to 15 at ATMs ViaBCP.
Up to 15 in Telephone Banking ViaBCP.
Up to 15 in Balances and Movements ViaBCP.
All in Internet Banking ViaBCP.
Term deposit
They are deposits in soles or dollars, for natural and legal persons, that
you keep in the bank for a set period of time, earning interest
higher than those of a Savings Account, according to the amount and time of
duration of the deposit, and also offering credit facilities when serving
as a guarantee of credits.
CTS
The CTS account consists of deposits that, by law, correspond to every worker.
as a social benefit, for the time of service provided to a company. The
deposit, made by the same company, serves as a precautionary fund in case
of cessation.
The Credit Bank has the necessary strength to provide you with more.
security for your CTS, in addition to giving you free access to your money.
It doesn't matter the currency in which you receive your salary, you are the one who decides if you receive
your CTS in an account in soles or dollars, as well as the bank where you want
open it.
Receive your salary through BCP and get the following benefits:
Better conditions in BCP Salary Account: Zero maintenance cost
5 withdrawals per month at counters for free
All your withdrawals at ATMs and BCP Agents are free
All your deposits at BCP Windows and Agents are free
Special conditions with your CTS, if in addition to having your Salary Account,
if you have your CTS from BCP, you will have better interest rates on your CTS and better
The Master Account combines the benefits of a savings account with the
facilities of a dual currency checking account with preferential exchange rate and
it also allows you to make free transactions per month. It is the perfect account
for people who manage balances necessary to be profitable in this
product and that perform operations in soles and dollars. It is now a Plan of
Exclusive Savings that offers you multiple benefits:
Regardless of the account currency, you can carry out all your transactions in
soles and dollars.
It offers you an attractive interest rate, higher than that of all other Plans
of Savings.
It offers you an exclusive preferential exchange rate for operations.
made with the account.
You have two checkbooks (soles and dollars) regardless of the currency of the
account.
You can request an overdraft line, which must be approved by your
Business Executive. Only BEX clients can access this benefit.
You receive a complete statement monthly, detailing all
deposits, withdrawals, transfers, exchange rate, reconciliation
of checks, etc. Additionally, you can obtain information through
our channels of attention viaBCP: ATMs, Balances and
Movements, Telephone Banking 311-9898, Internet Banking and all our
network of offices.
You have multiple Free Transactions per month:
We show you some examples so you know how to calculate the interests of
a Master Account. Click here.
If you have a Master Account at BCP and want to switch to the Free Account
Zero Cost Account, request it at any of our offices.
Salary advance
The salary advance from BCP is the easiest way to get extra money.
for when you need it:
We do not charge you interest, maintenance, or membership fees. We only charge you S/.
12 or US$ 4 each time you use the Salary Advance. If you do not use it, there is no charge.
any cost.
To make the payment you will not have to come to our offices, it is deducted
automatically from your next Salary payment.
The membership is one-time only, meaning you do not have to call to join each time.
that you want to make use of your Salary Advance.
You can access your advance whenever you need it. The only condition for
having your advance available as many times as you want means not having any outstanding debt from
Advance on Salary, that is to say the BCP must have collected the previous debt of
I advance it to you so that you can use it again.
There are no partial provisions for the Salary Advance. It is all or nothing.
Once deposited in your account, you will be able to make partial withdrawals.
Credit cards
Characteristics:
The Preferred Cash rate is the same rate as purchases
of the client, that is, the same rate that is applied when the client
make any consumption.
Some customers will have a special rate (it should be indicated on the website
Preferential rate: Plan 45 Installments
The only financing option is fixed monthly payments.
The financing period is from 6 to 36 fixed monthly installments.
The maximum amount to request is 95% of the available credit line.
It is necessary to leave a small margin to avoid overdrawing.
client for maintenance expenses and interest in your next
account statement.
The minimum amounts of Preferred Cash are S/. 700 or $ 200
for classic clients and S/. 1,400 or $ 400 for Golds, Amex Green and
Platinum.
The minimum Behavior Score to request an EP is 580 or 0 (Not applicable)
Score 0 for Mass or Classic cards
Price
Mortgage credit
If you want to buy your home, country house or beach house; or acquire land, the
The Mortgage Credit from Banco de Crédito BCP is your best option!
The longest term on the market: Up to 25 years to pay off your loan.
You can choose different rate schemes according to your preferences: you can
fix the rate for a maximum of 10 years and then tie it to the Limabor index.
Debt cancellation insurance that pays off the outstanding debt in case of
death of the credit holder (or death of the spouse, if you choose the
Joint Life Insurance). In addition, Property Insurance that you
protect against any unforeseen damage such as fires, earthquakes, or breakages
pipelines.
Choose between paying 12 or 14 installments a year, and choose to request the period of
thank you that best suits you (from 1 to 6 months), whether it is about future goods or
finished goods.
Furthermore:
We finance:
Home purchase*: Up to 70% of the property's value.
Housing construction: Up to 70% of the project's value.
Maximum financing amount: US$ 60,000
The maximum term of the market: Up to 25 years to repay your loan.
You can choose different rate schemes according to your preferences: you can
fix the rate for a maximum of 10 years and then tie it to the Limabor index.
Characteristics
Banco de Crédito shares this important initiative and provides all its support
through the granting of Mortgage Loans, making dreams come true
from the own house of a segment of the population that until now has
found unattended.
Home Credit in soles
The government grants a housing family bonus of up to S/. 17,750
UIT)
Loans from S/. 10,000 and up to 60% of the value of the property.
Maximum financing amount: S/. 29,820
Between 10 and 20 years to pay.
Debt insurance that cancels the outstanding debt in case of
death of the credit holder (or death of the spouse, if you choose the
debt protection insurance joint). Furthermore, Property Insurance that
it protects you against any unforeseen damage such as fires, earthquakes, or breakages
of pipes.
Choose between paying 12 or 14 installments per year, and opt to request the period of
Choose the option that suits you best (from 1 to 6 months), only if it is about a future good.
The property to be financed must be newly built and the construction value
must not exceed 14 UIT (approximately S/. 49,700)
The first sale will be understood as the first transfer of the property.
that builders and/or promoters carry out. They are not within this
definition of transfers made between legal entities, due to not having
these are the conditions of Beneficiary, nor those that they carry out by advance of
legitimate or inheritance.
If you carry out a lawful economic activity and cannot formally support it
your income, now you will be able to buy the desired property with this product.
For BCP Projects, the maximum amount to be financed is 80% with 12 months.
savings for customers with and without support.
If you want to remodel or expand your home, the Mortgage Credit from the Bank of
BCP Credit is your best option!
The longest term on the market: Up to 25 years to pay off your loan.
You can choose different rate schemes according to your preferences: you can
fix the rate for a maximum of 10 years and then tie it to the Limabor index
Choose between paying 12 or 14 installments per year, and opt to request the period of
grace that suits you best (from 1 to 6 months).
The Credit Bank shares this important initiative and provides all its support.
through the granting of Mortgage Loans, making the dream a reality
from the own house of a segment of the population that until now has
was found unattended.
death of the credit holder (or death of the spouse, if you choose the)
Joint Disbursement Insurance). Additionally, Property Insurance that you
protects against any unforeseen damage such as fires, earthquakes, or breakages
pipes.
Pay 12 installments a year, and choose to request a grace period of up to 2
months at the beginning of the credit.
Square:
Servicesthrough which the client has access:
Agencies:
Chiclayo Office
Av. Balta 630
(074) 234-472
Mon - Thu 9:00 am to 6:30 pm.
Fri, 15 and 30 from 9:00 a.m. to 7:30 p.m.
From 9:00 am to 1:00 pm.
Pedro Ruiz Office
Av. Pedro Ruiz 949
(074) 221-447
Mon - Fri 9:00 am to 6:30 pm.
From 9:00 am to 1:00 pm.
Moshoqueque Office
Av. Bolívar 350
(074) 250-922
Mon - Fri 9:00 am to 6:30 pm.
From 9:00 am to 1:00 pm.
Lambayeque Office
Avenida Ramón Castilla No. 840
(074)283192 / (074)283273
From 9:00 am to 1:00 pm.
Mon - Fri 9:00 am to 6:30 pm.
ATMs
Located in central areas of the city.
BCP agents
Located in authorized stores, pharmacies, and warehouses. There is always an agent.
near your house.
Online Banking
Comfort for our customers. You will be able to carry out operations without moving from
your PC.
Safe and reliable operations.
24 hours of service 365 days a year (except for payments that do not
They can be carried out between 9 PM and 6 AM the following day.
Telephone banking
Card blocking
98 Technical Support Internet Banking ViaBCP
100 Balances ViaBCP
101 Movements ViaBCP
102 Transfers (only with Credimás card)
103 Payments (only with Credimás card)
Promotion
Here are the offers provided by the BCP credit cards - the company gives
the following benefits for each month, for example:
BCP and Domino's Pizza invite you to enjoy your favorite pizza
Sales forces
Your BCP Freedom Credit Card gives you the opportunity to have the
the most flexible rewards program on the market. You will be able to choose to redeem your
They have a website with the latest information about their latest
promotions and the advertising they present on television. The channels
used for this are the open-chain ones, among them: América TV, ATV,
Panamericana, Red Global, Frecuencia Latina, among others on cable, that have
international reach.
They also adapt their television advertisements to radio. They also inform.
about all its benefits through dossiers in various newspapers
serious newspapers of the country, such as: El Comercio, La República, Perú 21, Expreso, etc.
Public relations
Schools
Universities/Institutes
We serve public and private universities and institutes in the country with the
the purpose of providing them with investment alternatives for their surpluses, as well as
Financing of the amount corresponding to the value of your studies and expenses
for maintenance (in case of studying outside your city of
(origin). Grace period of up to 26 months for studies abroad and
up to 18 months for studies in Peru.
Debt cancellation insurance that pays off the outstanding debt in case of
deceased holder of the credit.
On the other hand, we serve religious entities of different faiths and to the
related companies that are responsible for management and administration
from religious training centers, religious venues, support centers for work
for the benefit of the community, educational centers, clinics, cemeteries, funds
of perpetuity, funeral homes and other related companies.
We provide comprehensive advice on financing, fund management,
improvement of transactional processes and investment of surpluses.
And something important is that BCP, always thinking about serving and providing a
Deposit in soles and dollars, which allows you to earn interest quickly and
safe. You can access the funds whenever you need them,
using any of our customer service channels throughout Peru.
FIRST:
Over the years, the Banco de Crédito del Perú has been incorporating
various strategies that have allowed it to retain its customers, attract new ones
clients, enter international markets and connect with entities
important financials (New York Stock Exchange). The continuous improvements that
SECOND
The determining factor for their good performance within the industry is their
good relationship it maintains with its stakeholder group, as BCP is aware
of how fundamental it is for the development of their activities. On the side of
IBM has suppliers, a technology company of great significance.
that generates added value to the company's operations.
THIRD
In the case of employees, BCP provides them with opportunities so that they can
banking
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