The Social Network
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ScribdTranslationsThe Social Network
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ScribdTranslationsMOVIE "THE SOCIAL NETWORK"
PRESENTED BY:
CESAR ANDRES GONZALEZ MEDINA
NATIONAL LEARNING SERVICE
CENTER OF THE INDUSTRY OF THE BUSINESS OF SERVICES
Technologist in Administrative Management
FILE 1905532
NEIVA, HUILA
2020
MOVIE "THE SOCIAL NETWORK"
PRESENTED BY:
Cesar Andres Gonzalez Medina
PRESENTED TO:
ERIKA JOHANNA BRAND CABRERA
TIC Instructor
NATIONAL LEARNING SERVICE
CENTER OF THE INDUSTRY OF BUSINESS SERVICES
Technician in Administrative Management
CARD 1905532
NEIVA, HUILA
2020
3. Learning activity: The instructor will share with the learners the
movie 'The Social Network' through the support material folder on Drive.
learners must contextualize the situation presented in the movie through
from the following questions:
Brief description of how Facebook originated?
What was Facebook's strategy to achieve a large number of
people be part of the social network?
What is Facebook's business model, and what strategy do they use to obtain it?
resources?
•Mencione 3 ventajas y 3 desventajas de las redes sociales.
What lesson did the movie leave you?
How did Facebook come about?
RTA:Facebook was created by Mark Zuckerberg, who was then a
Harvard University student. In 2003, Zuckerberg launched a site
a website called [Link], which collects names and photographs of
all the students of that university. However, for that first attempt
of virtual directory, was brought before the directors of Harvard, as it was pointed out
that had violated the privacy and intellectual property policy of the
university. This site was only available for a few hours, and for this action
Mark was suspended from classes, who later distanced himself from the center.
student
In the following year, in 2004, Mark Zuckerberg has his first contact with
the Winklevoss twin brothers and Divya Narendra, who were students of
Harvard University. When they found out that Mark had extracted the
information about students to put it in public through [Link],
They spoke with him to finalize the idea of creating an online directory. Up to that point
moment, the personal information and photographs of students from different
fraternities were scattered in printed yearbooks.
Mark agreed to work on that project, but simultaneously began to develop
your project [Link] which was launched on February 4, 2004, and that
he named Mark as the official creator of that social network. However,
the Winklevoss twins and Narendra are accused of having stolen the idea
original to launch [Link], since this system was similar to the one that
I worked for them.
The Winklevoss brothers and Narendra had agreed to work with Zuckerberg.
to create [Link], and Mark's project had the same
structure. In addition, they accused Mark of not giving the credits.
On [Link].
What was Facebook's strategy to achieve a large number of
Did people become part of the social network?
RTA: The competitive strategies that we can find are leadership in
costs, differentiation or market segmentation. In the case of Facebook, the
The strategy that is being implemented, or at least the one that should be implemented, is differentiation.
Facebook seeks to differentiate itself from other social networks at all times in order to
to maintain its position as a market leader. The platform shares
certain characteristics with the rest of social networks but, it contains
tools that make it almost unique. In fact, we can say that in terms of
the services included in the social network, it is the most comprehensive network in
comparison with its competition. There are different ways to differentiate oneself from
competition: through innovation, through quality, or through policies
marketing. In the case of Facebook, it differentiates itself through innovation
since it is the market leader and is continuously innovating in its
social network introducing new services to offer to its users. The
the company, as its founder Mark Zuckerberg says, has been built by both it
like their culture, around innovation. For this, the company encourages
the employees in such a way that they can generate new ideas to move forward.
To achieve this, they modify codes every day and have the tradition of performing
events for all your engineers and the entire company to meet and
stay all night building what they want not only it
related to your work, testing and innovating. ([Link], 2012).
To conclude this section, it is important to emphasize that Facebook's strategy is
suitable as, due to the multitude of competitors that exist in their industry
It is important to have differentiating elements that make it different from the
competition and through which I achieve customer loyalty.
What is Facebook's business model, and what strategy do they use to obtain it?
resources?
The business model canvas was created almost 10 years ago, It is a
a tool used to graphically define the business model of a
company. The canvas is structured into 9 parts, and summarizes the business model of
a company in a way that you understand in two minutes. It is read in the following
order
1. Customer segments: these are the groups of people or companies to whom
it directs the company you are evaluating. These segments can be
B2B, B2C, segmented markets, mass markets or platforms
bilateral.
2. Value proposition: it is the solution, in the form of products or services that
the company offers to each customer segment. The value proposition is the
reason why customers turn to that company to buy their
products or services. The value proposition highlights the values of the product or
service such as novelty, convenience, design, price,
reliability or ease of use of it.
3. Sales channels: it is the way the company delivers its
value proposition to different customer segments: online channel, TV,
press, radio, business visits, phone calls or physical stores.
4. Revenue structure: refers to the income strategy of the
company, that is to say, how it generates income from the different segments of
clients, and to the pricing mechanisms of their products or
services.
5. Customer relationships: it refers to how the company acquires,
retains its customers and generates recurring sales. These
relationships can be based on personal assistance, services
automated, self-service, online communities, points clubs, or
memberships.
6. Key activities: it is the set of activities necessary for the
the company continues to operate normally: manufacturing products,
distribution, marketing, or after-sales service.
7. Key resources: what the company needs to operate: capital,
people, and physical resources such as offices or hardware.
8. Strategic partners: they are the partners with whom the company associates in
different parts of their business. They can be joint ventures, outsourcing of
specific activities, associations to take advantage of economies of
scale or reduce risks.
[Link] structure: refers to the costs incurred by the
company to continue operating. Normally we can classify them in
two types of companies, companies focused on reducing costs and improving their
efficiency (for example low-cost services), and companies oriented towards creating
value (for example, Premium services).
Mencione 3 ventajas y 3 desventajas de las redes sociales.
RTA:
ADVANTAGES
It generates greater communication and interaction among young people.
They are better informed.
3. It facilitates the relationship between people without cultural and physical barriers.
DISADVANTAGES
They lose interaction with their social environment and their family.
They can become victims of cyberbullying and identity theft.
3. They are exposed to people they often do not know, by publishing
personal information.
What lesson did the movie leave you with?
RTA: The movie shows how a small idea can generate the
transformation as such, that ends in great development if worked on
constantly and having a clear image of what is desired to achieve. But
we must be careful with how we do it and never turn our back on it
truly important. Not everything is worth it to achieve success, people
they must be people and not robots in search of money or recognition, because
Such ideas can bring terrible personal consequences to these.
people.
