EJAAR

Entrepreneurship and Small Business

Management

Final Term Report

Submitted by:
Komal Sana 20181-23428
Ruqia Hyder 20181-23775
Zareen Agha 20202-26975
Aisha Naz 20192-25075
Intesar Mehdi 20181-23833
Muhammad Rafique 20202-26868

Submitted to:
Ma’am Samiya Hameed

[Type here]
2021
 TABLE OF CONTENTS
Letter of Transmittal..................................................................................................................................2
Concept Statement.....................................................................................................................................3
Introduction...............................................................................................................................................5
Problem Statement.....................................................................................................................................6
Customer Profiling.....................................................................................................................................7
Business Model Canvas............................................................................................................................19
Brand Names...........................................................................................................................................30
Color Themes...........................................................................................................................................30
LOGO Designing......................................................................................................................................33
Contemporary Designations.....................................................................................................................36
Posters.....................................................................................................................................................38
Visiting Cards..........................................................................................................................................41
.................................................................................................................................................................41
Appendix..................................................................................................................................................43

Entrepreneurship and Small Business Management

 Letter of Transmittal
Dated: 4th September, 2021

Ms. Samiya Hameed

Course Instructor, Entrepreneurship & Small Business Management

Institute of Business Management, Karachi

Subject: Submission of Term Report, Summer 2021

Dear Ma’am,

We, the students of your class of Entrepreneurship & Small Business Management have completed our
term report following instructions and guidelines we received throughout the semester. Our
entrepreneurial venture is to come up with a sustainable clothing store that deals in pre-loved formal and
wedding dresses. Our team is grateful to you for providing us the platform to think creatively and
passionately towards this goal. We would also like to express our sincere gratitude to all the people
including people who provided us with their valuable feedback allowing us to meet the customer
profiling requirement of the course and everyone else who supported us in this project and helped us
with various tasks during the entire semester.

We would greatly appreciate your valuable opinion and feedback on our report in order to improve our
business activities and ensure that the business is heading in the right direction. We also assure our
utmost cooperation in the interpretation and understanding of any aspect of this report.

Thank you.

Sincerely,

Team Ejaar.
2

Entrepreneurship and Small Business Management

 Concept Statement

EJAAR-Rental Online Clothing Store

EJAAR, the name behind a collaborative effort of a team

comprising of 6 members. Who are we? Passionate and
same minded partners who belong to different fields in their
careers who by fate met in IOBM from where we are doing
MBA with different majors. We belong to different areas
and fields but our goal and mindset do not differ from one
another. We move forward with great enthusiasm towards
an ultimate and focused vision to provide best quality and
affordable bridal, groom and formal wear to men and
women through our startup.

What are you worried about? Remember about wasting too

much hefty amounts for your wedding and formal dresses?
And facing hurdles in buying new clothes for each and
every occasion? Or not able to utilize your own dresses after
one or two functions? Wearing repetitive clothes is of no
bad but people will always point out the day you wore it before.

What EJAAR is about? The main idea is to bring equality by providing high quality and best fabric
wedding and formal clothes on rent at an affordable rates so that middle and lower middle can easily
afford them. It will help in making their lives easier and will save people from hassle to buy new dress
for every occasion. EJAAR helps you to have a style of your own choice.

How we operate? EJAAR is an online rental clothing brand that offers dresses at rented price which is
almost half the actual amount of the dress. We are online based and people can visit our Facebook and
Instagram pages for viewing our articles and can contact via phone numbers provided or by simply
direct messaging us on either Facebook or Instagram with the article picture they needed and our online
support team will ensure customer satisfaction.

Who is it for? Working women and men as they don’t have much time to visit markets for dress
selection so they can easily order online. College and university students, as they always want to look
good and trendy so they can chose from our variety at affordable rates. Lower and middle class people
as it will be easier for them to afford our dresses. Housewives as they are mostly worried about their
dressing with managing kids and family side by side.
3

Entrepreneurship and Small Business Management

 What are the hurdles? Initially the challenge is to attract customers towards our brand through proper
marketing. Secondly trying people to convince on this idea who do not support wearing rented clothes,
but they are in minority which we can cater easily.

How can you buy our product? Simply contact us on phone numbers or just visit our online pages on
Instagram and Facebook with the name EJAAR. Our team will provide proper information regarding
each article selected and all the queries of customers will be catered with politeness. As for us our
customers are our priority.

Looking forward to hear from you soon.

Thanks and Regards.

TeamEjaar;

Komal Sana std_23428@[Link]

Ruqia Hyder std_23775@[Link]

Zareen Agha std_26975@[Link]

Aisha Naz std_25075@[Link]

Intesar Mehdi std_23833@[Link]

Mohammad Rafique std_26868@[Link]

Entrepreneurship and Small Business Management

 Introduction
The proposed business idea revolves around selling pre-loved formal and wedding clothes online
initially through Facebook and Instagram page and later developing a website to sell the products. The
aim of this business is to provide people with sustainable fashion choices that can be utilized multiple
times making the money spent on them worth it. This business type is still not popular in the local
market, despite having huge potential since people spend substantial amounts on wedding dresses and
do not reuse them on many occasions.

Our business venture will serve as an intermediary between buyers and sellers and will provide them
with a trusted platform where they can sell or rent out their used clothes and earn money off them while
sitting at home. Similarly, it will create ease for the buyers who do not want to spend heavy amount on
clothes to be worn in weddings as they will be able to shop or rent from a wide range of affordable
menu. The brand will deal in both male and female formal and wedding attires.

The brand aims to utilize famous social media platforms as mentioned above to offer convenient and fast
service without having the need for customers to visit a physical store. These channels will also serve as
a source to communicate with the customers and provide assistance to them whenever required. Through
paid marketing promotions, the brand can ensure that it reaches the right set of consumers who show
similar interests and buying behavior. One more reason to prefer online channels is people’s inclination
towards it and the surge of Covid-19 pandemic.

The reason why our team intended to start this business is to encourage sustainable practices in the
society which are lacking due to various misconceptions. We hope that through this venture we are able
to create meaningful change in society and are able to reduce apparel wastage in the country.

Ejaar aims to practice responsible production and consumption by making the best use of formal and
bridal wears which people do not wear more than twice or thrice and then they become a waste for them.
The brand also aims to reduce inequalities through introducing a platform on which customers can
easily buy expensive bridal and formal dresses on a much lower price which will result in increased
affordability. 5

Entrepreneurship and Small Business Management

 Problem Statement
The formal and bridal dresses are very costly and are rarely repeated on multiple occasions. Hence, it
increases unnecessary consumer expenses and results in clothing wastage, thus adding to environmental
issues. Some prevailing reasons for this problem are as follows:

1. Unavailability of Platforms
There are not many platforms in Pakistan that are offering the facility of buying and selling used
clothes which are affordable and easily accessible. There are very few avenues that provide such
a facility but their awareness among consumers is limited to none. Therefore, consumers are
always on the lookout for clothes that are within their budget. In these circumstances, the best
solution is to offer them a fast and convenient facility with no compromise on quality.

2. High Price of Formal & Bridal Dresses

Good quality formal and bridal dresses in Pakistan are sold at high prices, making it difficult for
the consumers to find clothes that are of good quality and design and fit in their budget.
Therefore, there must be a solution that may provide these consumers to temporarily avail
dresses from a wide variety of affordable prices. The customers can return the dresses once they
have used them.

3. Trust Issues
There are trust issues among customers regarding used clothes but through our platform these
issues can be effectively addressed by ensuring clothes are properly cleaned before handing over
to the customer by involving a professional dry cleaning facilities. Customers will also be made
well aware of the procedures involved in cleaning of the clothes. Trust issues can also arise from
delivery services, but by having an internal delivery-man on brand’s payroll; it will be ensured
that customers do not face delivery related issues and their desired articles are delivered quickly
at their doorstep
6

Entrepreneurship and Small Business Management

 Customer Profiling

The group members have gathered following responses from women and men of different age groups
and occupations to gauge their inclination towards the idea of pre-loved clothing.

Following are the collected responses:

1. Amna Anees

Customer Job: Housewife and mother of two children.

Pains: She always had to make new clothes for the events which cost her too much and she felt that
they were worn only twice or thrice maximum because she didn’t prefer wearing same dress again
and again due to fashion trends. She was facing money wastage problem on such heavy clothes.
Another problem was that she was reluctant to rent them out because of damages and color fading.
She also believed that rented clothes are of bad quality and doesn’t seem up to the trends. They are
even not reasonable according to her.

Gains: She thought that by renting such clothes she will have money and she was also ready for
selling such clothes to us because she wanted to make new trendy clothes by money earned through
renting or selling the old ones. She also thought that this idea will save her time in buying new ones
and will definitely rent out clothes if they will be reasonable enough.

Discussion: She was ready to rent out clothes for the sake of money she would earn over them
because they were useless after wearing for two to three times. She even showed interest in taking
clothes on rent from us if they were reasonable enough for her. According to her reasonable price
would be half or below the original price.

2. Shafaq Shafiq

Customer Job: Manager Investments at UBL, daughter.

Pains: She did not liked going in weddings too much because of her busy routine and she always felt
like the heavy dresses she made for her wedding were not being utilized because she did not attend
too many weddings or functions. She also had the fear of taking clothes on rent because she believed
that it was impossible for her to wear clothes worn by someone else .She was very conscious about
hygiene and cleanliness. She also mentioned the COVID impact that it was not possible for her to
wear clothes of someone else because of COVID.
7

Entrepreneurship and Small Business Management

 Gains: She believed that this will save cost for many women because it will not charge hefty
amounts for formal dresses to be worn once. She was also ready to rent out clothes from us under the
condition that the clothes she will rent must be new and were not worn by anyone before.

Discussion: She was ready to rent out clothes from us if they were brand new and I ensured her that
we will be putting new clothes variety on rent as well as soon we will start our business and reach
certain margins. She was also ready to sell out clothes to us which were not utilized as many times as
she wanted to.

3. Zahiya Waseem

Customer Job: School teacher and MBA Student

Pains: She believed that such clothing brands don’t offer numerous varieties of clothes and are not
according to their size and fittings. She also had a problem of stitching formal clothes because
according to her formal pret wear cost her a lot of money for only one use. She is not a shopaholic
person so it was difficult for her to get a good fabric and get stitched for weddings.

Gains: She was happy with the idea that it will save a lot of time of hers in searching for cloth fabric
to get it stitched. She was ready to get rent out clothes if they were of her own choice and fitting.

Discussion: She was ready to rent out clothes from us when I ensured her that we will be adding
numerous varieties and sizes alterations can also be made by our team when we will gain popularity.
She was excited about this idea and was also willing to recommend it to her social circle as well. She
even suggested that we should add men variety as well on rent and sale.

4. Adina Rahman

Customer Job: Student, Associate Manager at Telenor Micro finance Bank

Pains: She hardly made formal dresses for weddings and was ready to wear them as many times as
she can. Secondly she believed that her own wedding dress would be the legacy that will be
transferred to her children for which she will never rent or sell out her own wedding dress. And she
also had pressure from her mother for not doing so.

Gains: She thinks that this idea was very effective as she already knew about it from her friends.
She was also ready to rent her other formal dresses for the sake of money.

Discussion: She did not make new clothes for every wedding except for her own brother’s wedding.
Despite of all this, she was looking forward to this business concept because in her social circle, her
friends used to take clothes on rent and shared positive reviews with her.

5. Noor ul Ain

Customer Job: Primary School Teacher

8

Entrepreneurship and Small Business Management

 Pain: She said that she has a hygienic issue that most of the women have no sense to carry the
dresses in a proper way. She is not happy to rent her dresses because she personally doesn’t like to
rent her dress. On the other side she would never buy on rent because she used to repeat her dresses
in different occasions.

Gain: She said that it is good idea and very helpful to those especially who lower class are or have
low salary. She willing to sell and buy dresses that are one time used (second hand). She said that
she loves to buy 2nd hand both formal and bridal dresses if they are in good quality.

Discussion: She said that she faces issues regarding prices and fabric. She visits different markets to
buy affordable dresses and still sometime the fabric is not good. If she gets the chance to buy good
fabric and quality dresses at lower prices, then she definitely grabs this opportunity.

6. Hafsa

Customer Job: Housewife and mother of 1 child

Pain: She said that she has trust issue because you don’t know the other person is saying truth or
not. She was confused also because she had never heard this idea before and said that how she would
buy 2nd hand dress from unknown person because she always used to buy new dress from particular
shops.

Gain: Except the trust issue she was ready to buy and sell her dresses on rent. She said that it is a
unique idea because she has also some dresses that she used one time then it’s going to wasted. She
said that it is some kind source of income in which u can cover your expenses. She was ready to rent
and also buy/sell used dresses but the other person should be trustworthy and offer quality.

Discussion: In the beginning she was nervous because she has no idea about it. But after clarifying
her issues her willing to rent dresses. She said that she facing some money issues due to Covid and if
she earns from its available resources then she definitely does. she had trust issue when I ask her to
buy but she said that initially she sell then if you work in proper manner like hygienic and quality
wise the she also love to buy dresses on rent not only new but also used one.

7. Samia

Customer Job: She works in EFU Insurance Company

Pain: She said that I have attachment with some dresses and if she gives on rent so may be other
person can spoil her favorite dress. She also not used to buy party dresses and love new formal
dresses. Another issue is the hygienic one because the dresses are not properly clean so it is difficult
to buy 2nd hand dresses.

Gain: She said that it is a good idea and very useful when you are in emergency. Because sometimes
the gathering is so important that you have to attend that and cannot repeat the same dress. So if she
9

Entrepreneurship and Small Business Management

 finds any dresses according to her taste then she definitely buys on rent for few hours. She said that
she will also rent those dresses that she has not any source of attachment.

Discussion: She told that her family had two or three marriages at a same time in which she had to
buy many dresses because she could not repeat the same dresses in her same family weddings. At
that time if she got such rental opportunity then she would have definitely opted for it because she
spent too much. She also told me that one of her friend who was bride rented her bridal dresses
because at the same time someone else was getting married, the functions were ahead of both. She
suggested me that you can work with boutique also and can rent their new dresses by giving them
some margin. This will help you to offer not only 2nd hand dresses but new dresses also.

8. Saira

Customer Job: Housewife and mother of two children.

Pain: She said that she has issue of hygiene that whether the dress is well clean or not. During the
Covid situation it is difficult to rent the used dress. Another problem is that family members are
reluctant for renting the used dress because of hygiene factor. She has fear of damage also as she
said that if I buy on rent and due to any condition it damage then she have no idea that what will be
the consequences she can bear. May be she cannot afford damage price so it may difficult for her to
buy on rent.

Gain: Except of some issues she is really willing to buy and sell the dress on rent. She said that if I
get the dress at low price but with beautiful designs and quality then I’ll definitely utilize this
opportunity. It is a good source of income and she is ready to buy and sell without any trust issue.
She said that cleaning is very important element in this type of business so if you offered clean and
quality wise dress then she will buy and sell the dresses.

Discussion: During the discussion she shared that in her family most of the ladies do not repeat the
dresses on wedding or sometime make fun of it. We mostly avoid to repeat the same dresses on
wedding. Few years ago she had 6 days’ functions and it was very costly to buy 6 dresses for each
day. Therefore, if she gets rental opportunity then she definitely does this. She also said that she had
no trust issue that if you keep your margin high on rental dress because it is the part of business.

9. Fatima Hasan

Customer’s jobs: Teacher, Sister, Housewife and Mother of 2 Children,

Gain: This type of idea would be helpful for people who cannot afford expensive dresses either
fancy dresses or formal dresses. People will have a variety of dresses to choose and according to the
event or functions. It is easy to take on rent if any event comes at the eleventh hour. She also agreed
to rent out her own dresses which she used once or twice, but she will not wear rented dress.
10

Entrepreneurship and Small Business Management

 Pain: She was concerned about hygienic issues, she said how will I get to know that dress I would
choose to take on rent either is it washed properly or not?? Customer who has been used that dress
previously she may have skin disease or any health issues.

Discussion: I shared idea with her which was appreciated. I explained about category of dresses we
will have and how we will rent out dresses she concerned about neatness and washing issue. I
explained that dress would be washed properly and sanitized before rented to another customer or if
client wants her dress back so we can return to her. She also suggested us to offer kids’ clothes for
(6-12 age) for school going girls as they participate in school events and want new dress so we can
take on rent for 1-2 hour rather than buy new one for 1 event then it would be useless.
10. Nuzhat Khan

Customer’s Job: Coordinator, Daughter, and Mother of 1 daughter

Gain: I will appreciate this platform for the reason that would be economical for people rather than
buy costly dresses for 1 or 2 hour event or gathering. Mothers can get rent out your clothes for their
daughters on urgent basis, usually people to go the market and select the unstitched clothe and
matching stuff and makes it stitched which takes a lot of time and cost. I would like to rent out my
dresses which I have worn once or twice to you and want to get money or commission if it would be
fair.

Pain: I do not prefer to wear rent out dresses for myself, or for my daughter I generally wear
branded dresses or new local dresses. She said what if you don’t give me commission on my rent out
dress fairly, it is possible you may rent out my dresses 15 times but you have mentioned my dress
chartered 10 times, how will you prove me? Trust issues.

Discussion: She was concerned regarding commission would be fair. I cleared her query whenever
her dress will be rent out she will be informed through message or any alternative we will install for
convey information to client and update him/her. I gave example also, whatever the price of dress
would be, she will get 25% of price. As dress price is 2200/- she will get 550 Rs, on each order of
her dress.

11. Kinza Shah Nawaz

Customer’s Job: Sister, Daughter and Working Professional

Gain: She mentioned it would be less expensive than purchasing new clothes every time, this would
be helpful for those who belong to lower middle class or middle class families. People will have
more options and variety to choose dresses according to their wish in affordable prices.

Pain: Generally people have size issues just like her, she said, people have large size or extra-large
size, how will they take clothes on rent, Sizes should be available with wide range of clothes, she
also mentioned what if I do not get my dress on time as you know we may face any unforeseen
situation in the city of Karachi.
11

Entrepreneurship and Small Business Management

 Discussion: She was concerned about sizes then I explained her as we are starting our new business
as our business will grow, we will have wide range of dresses and sizes as well. As far as concerned
about delivery I cleared that’s why we will take order 1 day before.

12. Tooba Hasan

Customer Job: College Student, Daughter and Sister

Gain: She heard first time about rented dresses and quite happy. She said it would be easy for girls
who do not work and dependent on their parents or they are college students so they can take dress
on rent on special occasion or event if dresses are affordable in price of 1500-2000.

Pain: She was concerned about quality she mentioned normally used clothes have low quality and
don’t look good. Quality should be better. She had a thought dressed will be washed or not.

Discussion: I did explained her about rental dresses and how will customer take dress on rent and
give on rent as we are going to provide platform where variety of dresses will be offered. I assured
her quality would be better and we will have those dresses which are used once or twice only.
Regarding washing and cleaning we will have proper cleaning and washing system before chartered
dress to any customer.

13. Tazeen

Customer Job: Housewife and Mother of 2 children.

Pain: She had bad experience regarding Compensation while dress damage, she purchased dress on
rent two year before, but that dress was damage little bit after that she had to pay double price.

Gain: According to her purchase dress on rent will be time saving and money saving process in this
way a lot of money people can save.

Discussion: She will purchase only heavy dresses for different occasions from us but firstly they
will see dresses design and then decide to buy. If she thinks that it meets her standard of dressing and
the quality and variety of dresses will be according to her taste, then she will definitely rent out our
clothes. But she will not provide us dress for rent.

14. Sher Muhammad

Customer Job: School Teacher, 3 siblings and Unmarried.

Pain: He had issues of proper dry cleaning; he thought that they do not dry clean clothes properly,
so it creates different skin diseases.
12

Entrepreneurship and Small Business Management

 Gain: His opinion is through purchase dress on rent will save too much money which will be
spending on other things. In weddings there will be a lot of other expenses so this method is money
saving method.

Discussion: He would like to purchase wedding dress as well as other official dresses on rent from
us, but he will visit our brand and check dresses and dry clean process after that decide to purchase.
If he ensures the quality and fabric of the dress is good, he is ready to rent out our men wear and he
even support our business because according to him it can save a lot of money and this business will
prosper in future as well. He will not be ready to give his dress on rent.

15. Isra

Customer Job: Planning Engineer, 4 siblings and Unmarried.

Pain: She will not be comfortable in renting out dresses, and she thought that there will be hygiene
issue in due to not proper dry clean clothes; cloth damage will also be issue in rent out dresses.

Gain: According to her benefit of rent out clothes is that we can wear dresses with variation on
different occasions otherwise to wear dresses with variation will be expensive.

Discussion: She will not prefer to go for rent out clothes because she think that she will not be
comfortable in renting out dresses. She will purchase herself dress for wedding and different
occasions. She was conscious about her dresses a lot mainly about the fabric. She was afraid of
renting out because of damage issues.

16. Maria Rehman

Customer Job: Working in banking sector, 5 siblings and Unmarried.

Pain: She said that skin diseases are sometimes happened due to not proper dry clean, so she had
doubt of not proper dry clean of closet.

Gain: She thought that through rent out dresses we can use very expensive dresses in low cost, it is
budget friendly and also it is time saving method in the busy schedule.

Discussion: She will try our clothes and will purchase if we provide in reasonable cost. She want to
purchase other dresses but not wedding dress. She may also provide us dress on rent because
according to her this business is a great initiative and she want to look over it in real as well.

17. Adeel Ahmed

Customer Job: Working as Business Co-Coordinator, 4 siblings and Unmarried.

13

Entrepreneurship and Small Business Management

 Pain: He discussed that he would have Hygiene issue when use rent out dresses, and other thing
which discourage him is to compensation while occur in dress.

Gain: According to him to rent out clothes is cost saving method this cost we can spend on other
things, and it will be time and energy saving method also.

Discussion: He will purchase dress for siblings wedding from us, but he check size and designs, if
he has low financial condition at the time of his wedding then he will purchase wedding dress from
us. According to him, if the sizes are available for the dresses he would chose then he would be
happier because getting what you want is a relief.

18. Jaweria Imran

Customer Job: Working in Pharma Company, 3 siblings and Unmarried.

Pain: She had realized that there will be dress damage issues in rent out dresses, and other issue will
be dry clean issue which is not properly handled by some closets.

Gain: She said that this method is money saving and save time method because in wedding there are
a lot of activities which would be done so in this way, we can save time.

Discussion: She will purchase both wedding and other dresses, but she will check reliability,
compensation, and prices. And maybe she would provide dress on rent, if she needs [Link] was
ready to rent out dresses that she wore more than 2 times.

19. Zarmeen

Customer Job: Finance Executive

Pain: She said that it is difficult for her to sell and buy on rent because she personally doesn’t like it
as she can utilize her dress in her close relatives wedding. She doesn’t like to buy and sell because
she prefers readymade new dresses and reluctant to wear used one.

Gain: She said it is good idea but personally she does not prefer this. If someone is needy and like
her dress, then she gives it free but on rent is not preferable.

Discussion: She did not like to talk too much and not ready to sell and buy on rent. She was not
discussed too much and simply said that she doesn’t like to do such type of activities. She was very
conscious about the hygiene and quality of her own dresses and very particular about its fabric
quality.

20. Ahsanat
14

Entrepreneurship and Small Business Management

 Customer Job: HR executive

Pain: She said that hygiene is a big issue and mostly people have no sense to use the dress in a
proper manner. It’s sometime difficult to wear used clothes. On the other hand, I buy expensive
clothes and I like it very much so I really don’t want to give on rent because some precious
memories are attached with these clothes.

Gain: She was fine to buy on rent but it should be completely purified and washed. She said that if
dresses are in good condition then she would love to buy on rent as it saves money.

Discussion: I gave her both situations that either she buys or sell on rent or she do both so she said
that she is ready to buy but not give for rent because she loves her dresses and if she buys expensive
one so she will keep for herself.

21. Shahtaj

Customer Job: Finance Manager

Pain: She said that during the Covid situation it is difficult to buy use dresses as because don’t know
that other person has any disease or not. On the other hand, unhygienic condition is also a problem
because sometimes it may not have washed properly so it is unsafe to use.

Gain: She said that if she keeps Covid aside then it is a good trend as she can save something. She
was also ready to give her dresses on rent but only those which she does not wear again. Otherwise
she is fine to buy and sell on rent.

Discussion: She was agreed somehow but put the conditions. If we solve her hygienic issue and
built some trust because according to her knowledge rented clothes were not of good quality and
condition. If we acknowledge all these things then she definitely agrees for both the situations.

22. Samin

Customer Job: Teacher

Pain: He said that men’s formal dresses are not too expensive that we need to buy on rent while
groom’s dress and turban are little bit expensive. But mostly wedding day comes only one time a life
so it’s better to spend some money on it rather to wear use item or rent it.

Gain: He said that he would like to give his dress on rent if someone likes to wear it. But I give
those dresses which are no longer in my use or become old fashion or do not fit with my size.

Discussion: In a small discussion I concluded that he has not any interest with this renting activity.
Rarely does he give his clothes on rent but most probably he is not like to do rent. So in short his
answer was completely no.
15

Entrepreneurship and Small Business Management

 23. Ansha

Customer Job: Trainee in HR

Pain: She said that before renting I would completely check the policies and term condition because
there is problem of hygiene and fitting in both situations. Mostly people do not washed dress
properly so it is unsafe to wear use dresses. Fitting is another problem as if it is not according to my
size so there is no use of it. On the other hand, if I give on rent so also some people do stitching by
them and ruin the dress.

Gain: She was ready to buy or sell on rent but when her problem will be solved. She said that it is
really helpful for the urgent basis or when we have different functions at a same time.

Discussion: Just like other she also put some conditions before buying and selling on rent. I believe
that if we solve her problems then she prefers to rent out the dresses.
24. Dua

Customer Job: Student

Pain: She said that she visited somewhere but she didn’t found attractive because dresses were too
old fashioned or may be used too many times. Other perspective she shared that this renting system
is not common in Pakistan so it makes her reluctant to buy.

Gain: She said that this idea makes u able to save money and wear different dresses in every
function because we girls do not like to repeat the same dress. So it is really helpful to enjoy new
dresses every time.

Discussion: I think that she has only one issue that dresses were not attractive. If we offer her
beautiful dress with multiple designs so might be she ready to buy. While she was fine to give her
dress on rent without having any issue regarding damages or fitting.

25. Samra
Customer Job: Banker and single woman.

Pain: She has many formal clothes that she does not wear anymore. Therefore, she would like to sell
out those clothes to people who might need them. However, the idea of renting out dresses did not
appeal her as she did not seem comfortable with it.

Gain: She was excited to know about a portal that offers a facility where people would be willing to
buy/rent out clothes. Using this platform, she would be able to sell her clothes conveniently. She
would like to use the platform for selling her old/used clothes to gain some extra money and avoid
wastage.
16

Entrepreneurship and Small Business Management

 Discussion: Miss Samra was excited about this facility but she was concerned about using it for
buying clothes for herself as she will be comfortable wearing someone else’s clothes. However, she
found this idea very appealing in terms of selling her clothes out.

26. Mariam
Customer Job: Ph.D. Student and married with a daughter.

Pain: Ms. Mariam faces similar issues as Ms. Samra. She explained her issues of having multiple
clothes lying idle in her closet, but she does not wear them frequently. The dresses cost a
considerable amount that refrains her from buying formal clothes as much as possible and thus miss
out on new designs and styles.

Gain: The opportunity of renting/selling used clothes online seemed like a good idea to her. She was
open to selling her used clothes which she did not intend to use anymore.

Discussion: Ms. Mariam discussed how she had thought many times to give her used clothes to
someone but she had not come across a platform to do so. She found it difficult to find people to
who she could sell her clothes off.

27. Alifia

Customer Job: Banker and single woman.

Pain: Ms. Alifyah is very much concerned about hygiene issues and especially due to Covid-19; she
would not be willing to use someone else’s clothes even if she is getting them for a cheap amount.
She thinks such dresses might be a carrier to germs and viruses and she would not be willing to
consider the idea of buying or renting out used clothes.

Gain: She can use the service in case she ever thinks about selling out her own clothes so there is a
possible future usage involved.

Discussion: She resists spending too much on formal occasional clothes as she thinks it’s a waste of
money. Since she is concerned about hygiene, therefore she only trusts her close friends and can use
their clothes after having them dry cleaned and she even gets them dry cleaned before returning. She
discussed the usage possibility of this platform by masses if proper cleaning and hygiene standards
are followed and customers are assured that they clothes are well taken care of.

28. Faiza

Customer Job: Dental Medicine Student and single woman.

17

Entrepreneurship and Small Business Management

 Pain: Ms. Faiza is not much of a socialite and therefore does not prefer attending weddings/ formal
events. Therefore she has a limited number of formal clothes. She would not prefer wearing
someone’s clothes other than her own family.

Gain: She said this platform can provide opportunities to many people who have budget constraints
and require more clothes in order to meet their societal needs.

Discussion: Being a medical student, Ms. Faiza is not fond of attending social events and hence does
not feel the need to invest much in her clothing. She would also not be interested in buying/renting
out dresses from strangers as she is concerned about it.

29. Shariq Ayubi

Customer Job: Self-employed, he runs his own business, son, and a brother.

Pains: He said that in rent out clothes there is size issue occur although they provide three size small
medium and large but again some people need extra small or extra-large so it will create problem
and due to alter suit many times it loses its worth.

Gains: Furthermore, he said that rent out clothes will provide us benefits also we can wear different
clothes for different events, and it will require less amount of money so everyone can purchase it for
their events.

Discussion: He is not interested in wear rent out dresses for their family events although he will
purchase official dresses for official events. As we talk about our business, he is ready to purchase
official dresses from us on rent, but he check our cost and compare it with market cost.

30. Ramsha Ashfaq

Customer Job: Student, doing online business, daughter and a sister.

Pains: She said that she is afraid of hygiene issue which usually occur in rent out clothes and proper
size will not also available sometimes as well as dresses on rent are also sometimes much costly, so
people avoid to purchase it on rent.

Gains: She said that she can wear clothes with variation, and she can avoid to wear clothes
repeatedly, it prevents wastage of clothes because if we purchase so many dresses which we will not
be wear in future so it will waste.

Discussion: She will purchase wedding dress as well as other fancy dresses from us on rent, but she
will check four factors which are size, variety, price and hygiene she will also provide us their
dresses on rent because she thinks that heavy dresses which she do not use again and again so it will
be better to give those dresses on rent.
18

Entrepreneurship and Small Business Management

 19

Entrepreneurship and Small Business Management

 Business Model Canvas

KEY PARTNERSHIP KEY VALUE CUSTOMER CUSTOMER

ACTIVITIES PROPOSITION RELATIONSHIP SEGMENTS
 Komal Sana
(Finance Patron)  Social  Reasonable  Feedback and  Middle &
 Ruqia Hyder media & affordable Suggestions Lower-
(Capital updating prices  Customer middle
Merchant)  Managing  Focus on profiling classes
 Zareen shipping quality &  Online  Working
Agha(Flair and hygiene customer women/men
Finder) logistics  Variety of support  University/
 Aisha Naz  Customer formal and  college
(Digital service wedding students
Trailblazer)  Inventory wear options
 Intisar manageme
Mehdi(Support nt
Alchemist)
 Rafique Arisar KEY CHANNELS
(Logistic RESOURCES
Champion)  Facebook
 Clients  Laptop  Instagram
 Sunshine Dry  Mobile
Cleaner phones
 Personal Rider  Internet/
Wi-Fi
 Garment
Steamer
 Human
resources
 Financial
resources

COST STRUCTURE REVENUE STREAM

 Dry cleaning cost Average monthly revenue PKR 10,000 to 15,000.

 Delivery charges
 Packaging charges
 Rent cost
 Fixed cost is 4800
20

Entrepreneurship and Small Business Management

 1. Value Proposition
Means a special mix of products and services which offer some benefit to the customers by bringing the
solution of the issue and give value to the customers. This is the important part of your business because
most of the new companies fail by ignoring it.
Value proposition refers that what new you are offering to your customers and how your product will
helpful to solve the problem of the customers so when you give some value to your customers so it
creates some loyalty from your customer’s side and help you to retain them.
There are different ways to offer value to your customers which can attract them towards your products.
Here we under the shadow of Ejaar also provide some values to our customers that not only beneficial
but also offer the solution of their issues.
Some of the main value propositions that we are offered are as follows:
 Good quality clothes
 Reasonable
 Variety of options

Good quality clothes

Every customers demands the good quality of the product. It is the strong element of your business that
whatever you offered must have some high quality. Many players of the market compete on the basis of
quality to attract the customers.
Ejaar deal with used clothes so it is the responsibility to give high end quality to our customers. Festivals
and other occasion are very special moments for everyone and every person dream to wear beautiful and
quality dresses. Therefore, Ejaar will provide best quality clothes to our customers which will be done
by keeping all safety and hygiene standards up to the Mark. We will be dry clean that dresses before
renting that to our customers. It will be sanitized and cleaned.
In order maintain the quality of the dress we will make sure that the dresses are not torn or damaged but
should be in proper form. We neither purchase nor rent the damages clothes. If any customer spoils or
damage the dress, then they will pay some penalty for it.
Reasonable / Affordable
Another important value that you can offered is affordability. Prices play very important role in the
buying process of the buyer because many people make decisions on the basis of affordability after
assuring the quality. So it is the best way to attract new customers and retain them by offering good
quality with affordable prices.
Ejaar has also to provide best quality dresses in affordable rates. Ejaar is dealing with bridal and formal
dresses and we know that these dresses are too expensive. We celebrate many festivals and there is also
other occasion too which we need to attend. Therefore, we really need to wear new dresses that we can
afford. As many customers cannot afford designer dresses or have no time to make new dresses all the
time. Sometime what we can afford does not have good quality.
21

Entrepreneurship and Small Business Management

 Therefore, Ejaar will give them opportunity to rent a quality clothes in half price of even less, depending
on the fabrics and embroidery of the dress. So that our customers look beautiful and make their
functions more special.
Variety of Formal and Bridal
Every person’s choices are different. Sometime we love the work of the dress but not colour, some time
we have size issue and so on. Some customer’s demands for different style of dresses such as frock,
maxi, heavy design, stone work etc. it means that when you offered your products you must have other
options too so that your customer may not got without purchasing anything from you.
Ejaar will provide a wide range of variety with respect to colour, size and trend. Different designs, fabric
and work will have offered by Ejaar so that they can have choices to decide. We offered not only
varieties but also offered those Clothes which are demand of the ongoing fashion and trend in order to
cater the modern need of every female.
Customers are our first priority so we are responsible to make their life easier and value them because if
customers are not happy and satisfied then no business can survive. Therefore, we aim to provide
beautiful and quality dresses with good services so that our customer wear it proudly and enjoy their
moments.

2. Customer Segmentation
Customer Segments is the significant element of the Business Model Canvas. No organization will
survive without customers. If there are no customers who purchases a product, then there is no reason to
be in the market because no one is buy from you. You must make segmentation because it defines that
why it is made and for what purpose. Your audience defines your product because not everything is for
everyone so if you do not target the real audience of your product, you cannot make sales and stand in
the competition world. The reason is that your real audience is unknown and you cannot reach them
correctly.
To address the issues and interests of the customers, it is significant that the organization or association
have the option to section them into groups with same interest. Those segments must share same
objectives and interests, sort of similar practices and needs, and a comparable financial and social
profile. This makes it simpler for the organization to picture and arrive at each sort of crowd.
Ejaar focusing on middle class and lower middle class on the basis of customer profiling. Our main
targeted audience are as follows:
 Working women/men
 University/College Students
 Class

Working Women/men
Ejaar will target working people because we know that the life become so busy that not everyone has
time to visit the malls and spend hours in shopping. Some have so busy schedule or due to job issue
cannot make time for physical shopping and prefer to shop online. Ejaar aims to cater the audience that
22

Entrepreneurship and Small Business Management

 rely on online shopping. We reach them through different social channels and provide our services
online so that they can order their products from home
University students/College students
Ejaar also target young university and college students who due to study cannot make time for shopping.
As we know that this age group are so excited to wear new dresses and love to shop so they have
number of options to buy they will get different dresses and make enjoy every occasion with new and
different designs. We have selected is younger and above starting from 20 years. In our future as our
business will prosper we aim to expand our clothing line for kids as well.
Lower and Middle Class
Ejaar’s other targeted audience is those who are middle and lower class basically, because this is the
class which cannot afford hefty amount new dresses for occasions and want certain options at lower
rates. Through our brand we will value our customer need by providing their choices of dresses at
affordable rate. Such class also can enjoy expensive dresses with great quality at affordable amount.

3. Channels
Channels are basically the connection tool by which a company or business can reach out its customers
easily. They serve as a medium of communication about the services and products conveyed by an entity
or company. Apart from this if customers have certain queries regarding the product or services being
offered, they can contact the support teams through these mediums for their convenience and ease.
For this purpose we have chosen following mediums.
 Facebook
 Instagram

Facebook
Nowadays, Facebook is the most used social media platform and nothing could be better than this to
reach out our potential customer segments. We have made our own Facebook page by the name of our
brand and logo as Ejaar. Through this page we will reach our target audience by letting them know
about our dress ‘s varieties, options, sizes and colours that will be available for rented out. It will also
include proper detailing of the dresses. It will also serve as a solution for customers to checkout our
collection through videos with proper detailing about each and every dress.
Apart from this our social media support team will also cater the queries of our customers through
Facebook page.
Instagram
Another famous social media platform is Instagram which people use a lot because it is very convenient
and easy to use. We have made our brands profile on Instagram with the name @[Link] profile
will help us in reaching out our customers because mostly young generation uses this app so it will help
us to expand our customer reach through this [Link] will be posting videos and pictures with proper
detailing of each and every dress article on or Instagram profile to make it easy for people to view our
23

Entrepreneurship and Small Business Management

 collection and select from [Link] can even order at Instagram by just dropping a direct message and our
support team will cater their requirements and guide them through their order processing procedures.

4. Customer Relationship
Customer Relationship refers to the criteria of not letting your customers forget your service by
providing them best after sale services and make them feel special by giving them priority as it is said
that customers are always right. Positive customer relationships results in customer happiness and
satisfaction which is ultimately the goal of every business to make their customers satisfied at any cost.
For us our customers are always the priority as we will provide those following services in order to
maintain positive customer relationship.
 Feedback and suggestions
 Customer profiling
Online customer Support

Feedback and Suggestions

Main step to know about our customer is the feedback. We will be asking customers for their valuable
feedback and suggestions to know our weaknesses and loopholes. By getting feedback we will be able to
cater our customers demand more accurately after knowing their preferences and tastes. It will help us in
the maintaining good image in the eyes of our valuable customers. As the basic thing customers want is
the priority which our brand will provide them by keeping in mind their taste and requirements. The
option of giving feedback will help us cater the queries of our customers and know what change they
want in us or what type of dress they need. After getting proper feedbacks we will provide them
suggestions to their queries to make them satisfied with our customer service.
Customer Profiling
We have done customer profiling beforehand to analyse what our customers need and want when it
comes to bridal or formal wears. We have also done this analysis from males as well because we are
offering groom and men’s’ formal wear collection as well. This tool helped us knowing our potential
customer demands very closely and this will help us further in catering them accurately according to
their requirements. It also helped us in analysing what are the thoughts of people regarding our business
venture and how many of them support this business idea. Through this, we are now able to realize the
real goal of our business which is to provide best quality formal and wedding wear to men and women
both at affordable prices.
Online Customer Support
Customer always want quick replies for their queries regarding certain issues of delivery, article choices
etc. To solve this issue we have made social media pages on Facebook and Instagram which will help in
solving customer related all queries and providing them on the hand solutions and suggestions for their
better convenience. Our social media team will be catering customer queries 24/[Link] will help us in
building strong customer relationships because they only remember the brands that cater their needs and
listen to their queries with patience and respect.
24

Entrepreneurship and Small Business Management

 5. Key Partners
Key partners are main pillar to create the network of partners to put business model into operation.
Partnership required to put contribution and bring resources in order to achieve business target and
benefits.
This was the mutual business idea of our in-house main six key partners. In this business, our
collaboration with our clients is a backbone of start-up, their support is to help us grow our business by
giving us variety of dresses. The transparency of communication and support ideas among partners
made us to start this business. All partners play an essential role as every department is being managed
by every individual partner and in a team.
Client: We will have clients who will be willing to give their dresses on rent or sell to us. As they will
play a significant role in our business, in exchange of they will get set percentage of amount on their rent
out dress.
Personal Rider (Hasnain): Rider will be responsible to deliver our parcel to our customers on time.
Initially our geographic target market is Karachi and our payment system will be cash on delivery. The
parcel will be collected by the delivery boy from our place and will be delivered to our customer safely
on time.
Dry Cleaner Shop: Sun-Shine dry cleaner shop located at Saddar Karachi, will be responsible for
laundry operation and dry cleaning service, most of the dresses will be given to shop before and after
use of customers, some of the dresses will have stone work and delicate work with full of dabka and
tussles all will be washed in-house with dry powdered cleaning and stain remover and will be sanitized
properly.
Komal Sana Sheikh (Finance Patron): She is a student, currently doing MBA in Finance is
responsible of all calculations and setting the price of dresses is done by her as we have different articles
according to the type of article such as formal (men & women), semiformal or bridal dresses.
Ruqia Haider (Capital Merchant): She is a student of MBA Finance. She is responsible to manage
account of capitals and financing marketing campaigns at the time she is supporting Komal to costing
dresses.
Zareen Agha (Flair Finder): She is a working in Private Company as an HR Assistant and doing MBA
in HR. She is responsible for all employee life cycle from hiring, performance management, payroll etc.
Simultaneously she is partially responsible of supply chain process with another partner.
Aisha Naz (Digital Trailblazer): She is a doing of MBA in marketing and she is currently working as
an Assistant Marketing Manager. Aisha is responsible to manage and update social media page and
create content for Ejaar page. The strategies of marketing of our business and promotions will be done
by her.
Intesar Mehdi (Support Alchemist): He is doing MBA in Finance and also currently working as a
Finance Executive. He is in-charge of customer dealing to collect orders timely and respond their
25

Entrepreneurship and Small Business Management

 complaints and questions. He will ensure that order collection will be done send to logistics team to
process further.
Rafique Arisar (Logistic Champion): He doing MBA in Supply Chain Management and currently
working as a MTO. He is responsible of all logistics cycle, he will make sure that right product is
delivered at right location and also update the record of stock in order to prevent any trouble.
Simultaneously, he will be responsible of packaging of product while maintaining the quality of product,
maintain the closet with wrapping and cleaning the dresses.

6. Key Activities
When it comes to the Business Model Canvas, key activities are those activities that your business is
engaged in for the main purpose of making a profit. Business activities include operations, production,
marketing, problem-solving, and administration.
These are the most important activities which company must perform to operate successfully. Like Key
Resources, they are essential to create and offer a Value Proposition, reach markets, maintain Customer
Relationships, and earn revenues.
Social Media Updating
We will create our Facebook and Instagram pages through which we will share clothes designs which
will be available for rent out and we will update time to time these pages so people will easily find
different designs and collection through these pages.
Managing Shipping and Logistics
When order is ready then it will be the responsibility of Logistics champion to check the delivery of the
order at the right place, we will hide a rider which will deliver the order at the customer step.
Customer Service
We will perform customer services activities 24 hours a day, people can book their order through
Facebook and Instagram any time and then our concern staff will take order and try to provide service as
soon as possible. People can also ask about their queries through phone call or on social media.
Inventory Management
In inventory management process we will predict that how much stock we would keep as an inventory,
by keeping inventory management we will enhance a business power, managing business activities
efficiently, it also assist to generate profit in our business.

7. Key Resources
Key resources are essential assets to drive the business efficiently. The required resources are expected
to execute every step of our business. The key resources are main input to add value in the business. In
our business the following resources are required to drive our business smoothly at initial level.
Laptop:
26

Entrepreneurship and Small Business Management

 Primarily we are starting our business online, it is necessary to have functional laptop to perform all our
tasks including key business activities will be done through laptop. From record keeping of order
placement to delivery of parcel to customer will be updated on laptop. Simultaneously social media
pages will be handled smoothly and efficiently through the system.

Mobile Phone:
Mobile phone is another essential resource of our company as we will operate our business online and
communicate with our client or customers through social media pages. Instantaneously, we will in
contact with rider in the process of delivering our product to customer or at the time of collection of
dress from client.
Internet/Wi-Fi:
We require strong connection of internet being an online business, internet is the most important
resource without internet we won’t be able to activate our activities from update our page till collect our
order from customers. We will be able to cater customer’s query also.
Garment Steamer:
Garment Steamer is one more important resource to iron our clothes without damaging fabric and keep
the dress clean. It is handy and make iron multiple dresses at one time.
Human Resources:
Human resource is managed by HR and every resource is praiseworthy for our business to perform their
duties try to achieve success our common purpose “Ejaar”. We hired freelance graphic designer who
designed logo, poster and visiting card of “Ejaar” this resources is value added to our business. Other
female resource we will have in-house laundry/ washing purpose those dresses are delicate to clean
them, and unable to send shop. She will be taking care of such dresses (heavy bridal dress, full of stone
work dress).
Finance Resources:
Financial resource is the money that partners have to start business and spend on assets that need for
business. In among six partners we all are equally associates of total investment of Rs.100, 000. We all
have invested from our savings in this business. One of our partner Ruqia Haider, she is Capital
Merchant and advisor who is aligning our financial activities correctly in order to run our business
efficiently.

8. Cost Structure
Cost structure is the important part of business mode. This section covered all the expenses that incurred
to run the business. These expenses can be variable expenses or fixed expenses.
Below is the cost structure of EJAAR.
Dry Cleaning Cost:
27

Entrepreneurship and Small Business Management

 It includes all the expenses that will be incurred on the maintenance of the dresses. Such as stitching,
washing, sanitizing and ironing.

Delivery Charges:
It includes expenses that will be incurred on the time of making delivery or recovery through our
personal rider.

Packaging Charges:
It includes expenses that will be incurred on the time packing of each dress.

Rent Cost: Rent cost is the amount that will be paid to those from whom EJAAR has acquired dresses
on rent. This rent cost will be 40% of the actual rent set for EJAAR's customers.

Type Cost incurred

Dry cleaning cost 500 per dress

Delivery charges 200 per delivery

Packaging charges 100 per dress

Rent cost 40% of the rented dress

28

Entrepreneurship and Small Business Management

 9. Revenue Streams
Revenue stream means revenue earned through various sources of the business. In our business the
sources of revenue are through provision of services i.e. renting cloths. Following is the revenue stream
of EJAAR.

Sources of Revenue

Rent

The rent depends on the current market value of the dress. 40% of the current market value will be
set as Rent. It means that customer will rent 60% less than the market price of the dress. Further the
rent will be apportioned in 60%:40%. 60% will be business income and 40% is the cost of acquiring
dress on rent.

Illustration:

Current market value= 10,000

Rent (40% of current market value) =4,000

Business revenue (60% of rent) =2400

Rent cost (40% of rent) = 1600

Monthly revenue
Customer 1 1st dress 3640
Customer 2 2nd dress 1720
Customer 3 3rd dress 880
29

Entrepreneurship and Small Business Management

 Customer 4 4th dress 640
Customer 5 5th dress 1120
Customer 3 6th dress 2080
Total 10080
We are estimating that if we rent out at least 6 dresses in one month then we can earn some good
revenue from our business. This revenue comes after deducting all cost. The breakup of revenue are as
follows:

BREAKUP OF REVENUE
Total (Deducting
(Deducting rent Deducting rent
Market price remaining fixed
price (i.e.60%)) cost (i.e. 40%)
cost)

1st dress
18500 7400 4440 3640

2nd dress
10,500 4200 2520 1720

3rd dress
7000 2800 1680 880

4th dress 6000 2400 1440 640

5th dress
8000 3200 1920 1120

6th dress
12000 4800 2880 2080

Total 24,800 14880 10080

 Renting 6 dresses we can earn 24,800 amount in one month.

 Similarly deducting our all cost i.e. fixed and variable cost, our revenue will be 10,080.
 The quantity of renting the dresses may vary due because of festivals and other occasions so our
average revenue will be 10,000 to 15,000 for one month only.
30

Entrepreneurship and Small Business Management

 Brand Names

1. Elbise-meaning dress
2. Naryad-meaning attire
3. Ejaar-Rent
4. House of wears
5. Swap by Zirrak (Z-Zareen, I-Intisar, R-Rafique, R-Ruqia, A-Aisha, k-Komal)
6. Rent Robe
7. Swap Store
8. Trendy Charter
9. The Dress Palace
10. Youthful Threads
11. Dress Bureau
12. Fash Diva

Color Themes

Color Name: Orange

Color Swatch:

Color Meaning:
Meaning of Orange color is joy, sunshine, enthusiasm, creativity, success, encouragement, change,
determination, stimulation, happiness, fun, enjoyment, balance, freedom, expression, and fascination.
Color Description:
Orange has a very interesting psychological meaning as it combines red's power and energy with
yellow's friendliness and fun. The mix makes orange a good representation of physical comfort in our
warmth, food, and shelter. Orange is also known to be a color of motivation, lends a positive attitude,
and general enthusiasm for life. Overall, orange is great for bringing comfort in tough times, and
31

creating a sense of fun or freedom in your visuals

Entrepreneurship and Small Business Management

 Colour Name: Amethyst Colour
Colour Swatch

32

Entrepreneurship and Small Business Management

 Meaning: Calmness and Stillness
Description: Amethyst colour carries calming and sense of energy that helps to reduce anxious nerves
and restlessness.

Colour Name: Turquoise Colour

Colour Swatch

Meaning: Refreshing, feminine, calming, sophisticated, energy, wholeness and wisdom

Description: Turquoise colour has some calmness and cool attributes. Lighter shades of this colour has
a sweet feminine feel and darker shades represents sophistication.

Colour Name: Lavender Colour

Colour Swatch

Meaning: Beauty, solitude and admiration

Description: It represents beauty and solitude. It also represents the grace, refinement and elegance.
Lavender also conveys the message of feminine beauty

Color Name: Blue

33

Entrepreneurship and Small Business Management

 Colour Swatch:

Meaning: loyalty, trustworthy, confidence, dignity

Description: Blue is the most universally favored color of all and therefore the safest to use. It relates to
trust, honesty and dependability, therefore helping to build customer loyalty.

Color Name: Silver

Colour Swatch:

Meaning: modern, sleek, glamorous, distinguished, elegant

Description: Silver is a color associated with prestige and wealth. It is seen as a sophisticated color
related to female energy, prosperity and modernity.

Color Name: Brown

Color Swatch:

Meaning: down-to-earth, comfort, strength, simplicity, reliable, friendly and approachable

Description: Brown is believed to help create a wholesome feeling, a connection with the earth, and a
sense of orderliness. Brown is a stable and grounded color that is believed to help you feel like you fit in
and belong.
Chosen ones:

 Blue
 Orange
34

Entrepreneurship and Small Business Management

 LOGO Designing

35

Entrepreneurship and Small Business Management

 Chosen One

Final Look

36

Entrepreneurship and Small Business Management

 Contemporary Designations
Customer Relationship Department: (Intisar)
1. Happiness Engineer
A person who will make the clients and customers happy by providing them answers of their
queries and responding them instantly.

2. Support Hero
A person who will provide support to customers in attending their queries and providing
solutions to their problems.

3. Customer Query Obliterator

A person who will eliminate the queries of customers by talking to them and listening to their
mishaps or delays. Providing way outs for client’s dissatisfactions.

Finance Department (Komal, Ruqia)

1. Capital Merchant
A person who will work on payments received from different customers and recording of such
transactions.

2. Costing Advocate
A person who will look after the costs incurred in business and record costs and expenses of
business. Will also provide ways to reduce costs in order to earn profits.

3. Number Cruncher
Person who will record the transactions up to date and maintain proper customer records of
payments and deliverance.

4. Profit Patron
A person who will provide look after profits and earnings and provide ways to earn more
revenue to be profitable.

Human Resource Department (Zareen)

1. Peoples’ Advocate
A person who will look into the matters and issues of the personnel and try to solve them.

2. Flair Finder
A person who will analyse and find skills and expertise in employees and help that expertise to
be used in the business.

3. Human Capital Specialist

A person who will look after the issues and problems of the employees and help them out in their
queries.
37

Entrepreneurship and Small Business Management

 4. Talent Venator
A person who will hunt the talent needed for the business in new candidates.

5. People Operations Executive

People operations is also known People Ops it’s a business function of Human Resource that
focusing on employee development, engagement and retention. People Ops is reinvention of HR
for the modern workplace.

6. Chief Collaboration Officer

Executive Member: that responsible to manage and shape organizational and business strategy,
organizational policies, and Human Resource.

Marketing Department (Aisha)

1. Brand Warrior
One whose goal is to make sure that the brand is ahead of its competition.

2. Thought smith (Creative Manager)

One who is thinking about how to bring creativity to the brand?

3. Social Media Trailblazer (Digital Marketing Executive)

One who knows how to utilize social media for marketing campaigns?

Supply Chain Department (Rafique)

1. Resource Merchant
A person who will manage all the resources of a business and maintain records for it.

2. Swift Porter (Delivery Man)

A person who will deliver the items to the customers in time.

3. Logistics Champion
A person who will look after the supply chain management process and examine the errors and
mitigate them.

Finalized Contemporary Designations

1. Support Alchemist (Intesar Mehdi)
2. Capital Merchant (Ruqia Hyder)
3. Finance Patron (Komal Sana)
4. Flair Finder (Zareen Agha)
5. Digital Trailblazer (Aisha Naz)
6. Logistics Champion (Rafique Arisar)
38

Entrepreneurship and Small Business Management

 Posters

39

Entrepreneurship and Small Business Management

 40

Entrepreneurship and Small Business Management

 Selected One

41

Entrepreneurship and Small Business Management

 Visiting Cards

42

Entrepreneurship and Small Business Management

 43

Entrepreneurship and Small Business Management

 Appendix

44

Entrepreneurship and Small Business Management

 45

Entrepreneurship and Small Business Management