@futurecreativelab 1/12
Typo
Fonts are not decoration.
gra
They bring
structure,
rhythm,
phy
and clarity.
Good
typography
gets read and
remembered.
Bad typography
distracts.
Matters
Sumeet Kumaar Kundhiya
Creative Director @kundhiya Save for later
2/12
Sets tone before
words are read Creates flow,
contrast, and
balance
What
Typography
Actually
Does
Affects emotion, Makes your message
credibility, and trust easy to follow
Ty p o g ra p hy wo r ks b e st w h e n i t d o e s n' t
c a l l a t te n t i o n to i ts e l f.
@kundhiya Save for later
3/12
Typeface vs Font
Know the difference.
Inter Inter Bold
Garamond Garamond italic
Typeface is Font is the style
the design and weight
T h i n k of t y p efa c e a s t h e p i z za .
Fo n t i s e a c h s l i c e.
@kundhiya Save for later
4/12
Font Types You Should Know
traditional, formal, trustwor thy
Serif
(Garamond, Times)
clean, modern, minimal
Sans Serif
(Helvetica, Montserrat)
bold and decorative,
Display
made to stand out
cursive and expressive
Script
(Parisienne, Dancing Script)
equal-spaced, technical
Monospace
(Courier New)
C h o os e b a s e d o n w h a t yo u ' re t r y i n g to s a y,
n ot w h a t l o o ks c o o l .
@kundhiya Save for later
5/12
Use Hierarchy, Not Hype
Hierarchy guides the eye. Here's how:
AAA A AAA
Size
Weight
(big to small) (bold to regular)
Fonts are not decoration.
They bring structure, rhythm,
Hierarchy
and clarity. Bad typography Hierarchy guides the eye.
distracts. Good typography
Don’t just style text.
gets read and remembered.
Give it purpose.
Alignment
Spacing
(left works best) (group related ideas)
Don’t just style text. Give it purpose.
@kundhiya Save for later
6/12
Anatomy of Type
Get familiar with these basics:
Baseline where letters sit
Type X-height height of lowercase
letters
Ascender/ strokes that go
Descender up or down
Kerning space between
Ty pe Leading
letters
space between lines
Face Tracking space across a
word or sentence
Don’t just style text. Give it purpose.
@kundhiya Save for later
7/12
Common Mistakes Designers Make
Weak contrast
Using too between
many fonts background
and text
Ignoring line
height and P ai r i ng f o nts
spacing that clash
Keep it simple. Keep it clear.
@kundhiya Save for later
8/12
Good Font Pairing = Clear Roles
Choose fonts that complement, not compete.
Try these:
Poppins + Lora
Bebas Neue + Source Sans Pro
Inter + Roboto
Oswald + Raleway
Use one for headlines. One for body.
Keep the structure clean.
@kundhiya Save for later
9/12
New Trends Worth Exploring
Variable fonts 3D typography
flexible and responsive adds depth
Retro styles Handwritten
bold and expressive organic and human
Minimal sans serifs
sharp and modern
Trends change, but strong t ype
choices stay relevant .
@kundhiya Save for later
10/12
Accessibility is Not Optional
Make your type readable for everyone:
10
11
Aa 12
Contrast
13
14
Use at least 12pt for High contrast between
body text text and background
Avoid long passages
St i c k to
in italics or all caps.
High contrast
between text and
two fonts
background
Avoid long passages Stick to two
in italics or all caps typefaces per layout
Aa
Aa Aa
Test across screen sizes
G o o d d e s i g n i n c l u d e s eve r yo n e.
@kundhiya Save for later
11/12
It ’s not about
picking a font
Typo you like.
gra
phy
It ’s about
clarity, balance,
and intent.
is Craft
M a tc h t y p e to yo u r m e s s a g
Ad j u st s p a c i n g a n d r hy t h
B u i l d h i e ra rc hy t h a t g u i d e s t h e eye
@kundhiya Save for later
