Yahoo/YouGov Survey - Taylor Swift
Sample 1,690 U.S. Adults
Conducted August 29 - September 2, 2025
Margin of Error ±3.1%
1. As you may know, musician Taylor Swift and football player Travis Kelce recently got engaged. How much
have you heard or read about their engagement?
A lot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23%
A little . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54%
Nothing at all . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23%
2. Which of the following comes closest to your opinion of Taylor Swift and Travis Kelce’s relationship?
Taylor Swift could do better than Travis Kelce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%
Travis Kelce could do better than Taylor Swift . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Taylor Swift and Travis Kelce are good for each other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23%
It’s not for me to say . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60%
Not sure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11%
3. Taylor Swift and Travis Kelce dated for about two years before they got engaged. If you had to guess, which of
the following comes closest to how long you think their marriage will last?
A few years or less . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22%
A decade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7%
A few decades . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Forever . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12%
Not sure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54%
4. And how much would you say you care about their engagement?
A lot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
A little . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18%
Not at all . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78%
5. Are you. . . ?
Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49%
Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51%
6. Respondent age by category
Under 30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21%
30-44 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25%
45-64 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33%
65+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21%
1
Yahoo/YouGov Survey - Taylor Swift
7. What racial or ethnic group best describes you?
White . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63%
Black . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%
Hispanic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16%
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9%
8. What is the highest level of education you have completed?
HS or Less . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38%
Some college . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28%
College Grad/Postgrad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34%
9. Who did you vote for in the election for President in 2024?
Asked of people who voted in the 2024 general election
Kamala Harris . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33%
Donald Trump . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34%
Robert F. Kennedy, Jr. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0%
Jill Stein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0%
Cornel West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0%
Chase Oliver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0%
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0%
Did not vote for President . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33%
10. Generally speaking, do you think of yourself as a ...?
Democrat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30%
Republican . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32%
Independent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28%
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%
Not sure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7%
11. In general, how would you describe your own political viewpoint?
Very liberal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11%
Liberal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16%
Moderate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31%
Conservative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20%
Very conservative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12%
Not sure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
2
Yahoo/YouGov Survey - Taylor Swift
August 29 - September 2, 2025 - 1,690 U.S. Adults
1. Heard About Taylor Swift Engagement
As you may know, musician Taylor Swift and football player Travis Kelce recently got engaged. How much have you heard or read about their engagement?
Gender Age Race
Total Male Female 18-29 30-44 45-64 65+ White Black Hispanic
A lot 23% 22% 24% 28% 21% 22% 22% 24% 20% 26%
A little 54% 54% 54% 49% 52% 54% 62% 56% 52% 46%
Nothing at all 23% 23% 22% 23% 27% 24% 16% 20% 28% 27%
Totals 100% 99% 100% 100% 100% 100% 100% 100% 100% 99%
Weighted N (1, 689) (821) (869) (350) (428) (552) (360) (1, 062) (211) (269)
Party ID Registered 2024 2024 Vote
Total Dem Rep Ind Voters Voters Harris Trump Not voting
A lot 23% 25% 23% 24% 25% 26% 28% 23% 19%
A little 54% 56% 54% 55% 58% 58% 58% 57% 47%
Nothing at all 23% 19% 23% 21% 17% 17% 14% 20% 34%
Totals 100% 100% 100% 100% 100% 101% 100% 100% 100%
Weighted N (1, 689) (515) (543) (469) (1, 137) (1, 102) (521) (540) (556)
1
Yahoo/YouGov Survey - Taylor Swift
August 29 - September 2, 2025 - 1,690 U.S. Adults
2. Opinion on Travis and Taylor
Which of the following comes closest to your opinion of Taylor Swift and Travis Kelce’s relationship?
Gender Age Race
Total Male Female 18-29 30-44 45-64 65+ White Black Hispanic
Taylor Swift could do better than Travis Kelce 3% 2% 3% 6% 3% 1% 2% 2% 5% 2%
Travis Kelce could do better than Taylor Swift 4% 4% 3% 5% 4% 3% 3% 4% 3% 2%
Taylor Swift and Travis Kelce are good for each
other 23% 22% 25% 28% 24% 20% 23% 23% 20% 31%
It’s not for me to say 60% 60% 59% 47% 57% 66% 65% 63% 60% 53%
Not sure 11% 12% 10% 13% 12% 9% 8% 9% 12% 13%
Totals 101% 100% 100% 99% 100% 99% 101% 101% 100% 101%
Weighted N (1, 688) (819) (869) (350) (428) (551) (360) (1, 062) (210) (268)
Party ID Registered 2024 2024 Vote
Total Dem Rep Ind Voters Voters Harris Trump Not voting
Taylor Swift could do better than Travis Kelce 3% 5% 1% 3% 3% 3% 3% 2% 3%
Travis Kelce could do better than Taylor Swift 4% 2% 6% 2% 4% 4% 1% 6% 3%
Taylor Swift and Travis Kelce are good for each
other 23% 32% 20% 22% 25% 25% 32% 18% 22%
It’s not for me to say 60% 52% 63% 65% 61% 61% 58% 64% 55%
Not sure 11% 9% 11% 8% 8% 7% 6% 9% 16%
Totals 101% 100% 101% 100% 101% 100% 100% 99% 99%
Weighted N (1, 688) (515) (543) (467) (1, 137) (1, 102) (521) (539) (555)
2
Yahoo/YouGov Survey - Taylor Swift
August 29 - September 2, 2025 - 1,690 U.S. Adults
3. Estimated Length of Swift and Kelce’s Marriage
Taylor Swift and Travis Kelce dated for about two years before they got engaged. If you had to guess, which of the following comes closest to how long you
think their marriage will last?
Gender Age Race
Total Male Female 18-29 30-44 45-64 65+ White Black Hispanic
A few years or less 22% 26% 19% 25% 21% 23% 21% 23% 19% 23%
A decade 7% 8% 6% 8% 7% 6% 5% 6% 10% 6%
A few decades 4% 5% 4% 6% 5% 4% 3% 4% 7% 6%
Forever 12% 10% 15% 15% 12% 12% 12% 13% 13% 12%
Not sure 54% 52% 56% 45% 55% 55% 60% 55% 51% 54%
Totals 99% 101% 100% 99% 100% 100% 101% 101% 100% 101%
Weighted N (1, 688) (819) (868) (350) (427) (552) (359) (1, 061) (211) (267)
Party ID Registered 2024 2024 Vote
Total Dem Rep Ind Voters Voters Harris Trump Not voting
A few years or less 22% 15% 29% 23% 22% 22% 16% 28% 23%
A decade 7% 8% 6% 6% 7% 6% 7% 6% 7%
A few decades 4% 8% 2% 4% 4% 4% 5% 3% 5%
Forever 12% 15% 13% 11% 12% 12% 15% 10% 14%
Not sure 54% 54% 49% 56% 56% 55% 58% 53% 51%
Totals 99% 100% 99% 100% 101% 99% 101% 100% 100%
Weighted N (1, 688) (515) (543) (468) (1, 136) (1, 101) (521) (539) (556)
3
Yahoo/YouGov Survey - Taylor Swift
August 29 - September 2, 2025 - 1,690 U.S. Adults
4. Care About Taylor Swift Engagement
And how much would you say you care about their engagement?
Gender Age Race
Total Male Female 18-29 30-44 45-64 65+ White Black Hispanic
A lot 4% 3% 4% 5% 5% 3% 1% 3% 5% 6%
A little 18% 18% 19% 26% 17% 15% 19% 19% 19% 18%
Not at all 78% 79% 77% 70% 78% 82% 80% 78% 76% 76%
Totals 100% 100% 100% 101% 100% 100% 100% 100% 100% 100%
Weighted N (1, 689) (821) (868) (350) (428) (553) (359) (1, 062) (211) (269)
Party ID Registered 2024 2024 Vote
Total Dem Rep Ind Voters Voters Harris Trump Not voting
A lot 4% 5% 4% 2% 4% 4% 5% 3% 3%
A little 18% 27% 14% 16% 20% 20% 26% 14% 16%
Not at all 78% 68% 82% 82% 76% 76% 69% 82% 81%
Totals 100% 100% 100% 100% 100% 100% 100% 99% 100%
Weighted N (1, 689) (515) (543) (469) (1, 137) (1, 102) (521) (540) (556)
4
Yahoo! News Poll
Sample 1,690 U.S. Adults
Conducted August 29 - September 2, 2025
Margin of Error ±3.1%
Polling Methodology and Margin of Error Calculation
The Yahoo! News survey was conducted by YouGov using a nationally representative sample
of 1,690 U.S. adults interviewed online between August 29 - September 2, 2025.
The sample was weighted according to gender, age, race, education, 2024 election turnout
and Presidential vote, party identification, and current voter registration status. Demographic
weighting targets come from the 2019 American Community Survey. Party identification is
weighted to the estimated distribution at the time of the election (31% Democratic, 33% Re-
publican). Respondents were selected from YouGov’s opt-in panel to be representative of all
U.S. adults. The weights range from 0.1 to 6.5, with a mean of 1 and a standard deviation of
0.8.
The margin of error (a 95% confidence interval) for a sample percentage p based upon the
entire sample is approximately 3.1%. It is calculated using the formula
s
1 + CV2
p̂ ± 100 ⇥
n
where CV is the coefficient of variation of the sample weights and n is the sample size used
to compute the proportion. This is a measure of sampling error (the average of all estimates
obtained using the same sample selection and weighting procedures repeatedly). The sample
estimate should differ from its expected value by less than margin of error in 95 percent of all
samples. It does not reflect non-sampling errors, including potential selection bias in panel
participation or in response to a particular survey.
