Survey Questionnaire (Using Validated Scales)
The following are sample questions for each construct in the proposed research model.
Participants will rate their responses on a 5-point Likert scale (1 = Strongly Disagree, 5 =
Strongly Agree).
1. Source Credibility (Expertise, Trustworthiness) – Ohanian (1990)
● The influencer I follow is knowledgeable about the products they promote.
● The influencer provides accurate and reliable information.
● I trust the influencer’s recommendations.
● The influencer appears to be an expert in their niche.
2. Content Quality (Informational Value, Persuasive Messaging) – Cheung
et al. (2009)
● The content shared by the influencer provides useful product-related information.
● The influencer’s posts are well-structured and engaging.
● The influencer’s content is persuasive and encourages me to consider their
recommendations.
● The information provided by the influencer helps me make better purchasing decisions.
3. Parasocial Interaction – Rubin et al. (1985)
● I feel a personal connection with the influencer.
● I feel like I know the influencer even though we have never met.
● I would miss the influencer’s content if they stopped posting.
● I sometimes feel as if the influencer is speaking directly to me.
4. Attractiveness (Physical Appeal, Relatability) – McGuire (1985)
● The influencer is physically attractive.
● The influencer’s style and personality are relatable to me.
● I admire the influencer’s lifestyle.
● The influencer’s appearance enhances their credibility.
5. Social Proof (Likes, Comments, Shares, Follower Count) – Cialdini (1984)
● I am more likely to trust an influencer with a large number of followers.
● The number of likes and comments on an influencer’s post affects how I perceive their
credibility.
● When many people engage with an influencer’s content, I feel more confident in their
recommendations.
● I pay attention to what other followers say about the influencer in the comment section.
6. Attitude Toward the Influencer – Spears & Singh (2004)
● I have a positive attitude toward this influencer.
● I enjoy watching/reading content from this influencer.
● I think this influencer is a good source of information.
● I am likely to continue following this influencer.
7. Brand Trust – Delgado-Ballester (2004)
● I trust the brands promoted by this influencer.
● The brands endorsed by this influencer are reliable.
● The influencer’s recommendations help me form a positive opinion about the brand.
● I believe that the influencer is honest about the brands they promote.
8. Consumer Purchase Intention – Dodds et al. (1991)
● I am likely to purchase a product recommended by this influencer.
● I have bought a product because of this influencer’s recommendation.
● I would consider purchasing a brand that this influencer promotes.
● I feel more confident buying a product when an influencer I trust recommends it.
9. Consumer Involvement Level (Moderator) – Zaichkowsky (1985)
● I spend a lot of time researching products before making a purchase.
● The quality of the product is important to me when making a purchase.
● I carefully evaluate product information rather than relying on influencer
recommendations.
● I prefer influencers who provide detailed and fact-based product reviews.
