Brand

Guideline

Prepared by Tendem Studio VERSION 1.0

 Table (01) Logo Guideline 03-10

Content
(02) Color Palette 11-12

(03) Typography 13-16

(04) Social Media Guideline 17-20

(05) Brand Mockup 21-23

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 Logo
(01)

Prepared by Tendem Studio Brand Guideline 03

Main Logo
This logo beautifully combines modernity and femininity in a simple yet elegant way. The clean and
minimal sans-serif font gives it a fresh and contemporary feel. The logo mark is thoughtfully designed
by merging the letters "T" and "S" into a soft and feminine shape, symbolizing beauty and grace. The
lowercase "the splendor" further enhances the approachable yet refined character of the logo.

Prepared by Tendem Studio Brand Guideline 04

Logo Type
Typography is crucial for brand guidelines as it defines the visual tone and readability of the brand’s
message. It ensures consictency in text presentation across all platforms, enhancing brand recognition.
Proper typography selection and usage convey the brand’s personality and values, making
communication clear and engaging.

Primary Color Secondary Color

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Logo Mark
A logo mark is a distinct graphic element within a logo that symbolizes a brand. It’s the visual icon used
to represent a company independently of its name. This well-crafted logo mark is memorable,
scalables, and reflects the essence of the brand.

Primary Color Secondary Color

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Scondary
Horizontal logos are essential for brand as they provide versatility in design applications, partifularly in
narrow or tall spaces. They maintain the integrity and recognizability of the brand when vertical space is
limited. Using horizontal logos ensures that brand identity remains consistent and impactful across

Logo various formats.

Prepared by Tendem Studio Brand Guideline 07

Clear Space
To maintain the integrity and visual prominence of the logo, a clear space requirement has been
defined. This ensures the logo remains uncluttered and easily recognizable in all applications. The
minimum clear space around the logo is determined using the height of the logo mark ("TS") as a
reference, referred to as "X." This measurement applies proportionally to all sides of the logo, ensuring

X X
X X

X X
X X

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Logo Misuses
To maintain brand inegrity, the logo must never be altered or used improperly. Avoid resizing
disproportionately, rotating, distorting, or changing the logo’s colors. Do not add effects like shadows,
gradients, or outlines unless specified in the guidelines. Also the logo shout not be placed on bussy
backgrounds that reduce its visibility. Any misues compromises the brand’s identity and should be strictly

Don’t change the transparency Don’t rotate the logo in any way Don’t distort the logo in any way Don’t add drop shadow in the logo

Don’t add any stroke in the logo Don’t add any kind of gradients Don’t change the letter spacing Don’t change the layout of the logo

Prepared by Tendem Studio Brand Guideline 09

Logo Use
The logo design for "The Splendor" showcases a versatile application across six different background
colors, ensuring adaptability and visual harmony in various contexts. The chosen palette reflects
sophistication, warmth, and modernity, resonating with the essence of the brand.

Prepared by Tendem Studio Brand Guideline 10

 Color Palette
(02)

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Color Palette
The color palette reflects a harmonious balance of warmth, elegance, and sophistication. It is
thoughtfully curated to evoke a sense of timeless luxury while maintaining approachability and
versatility. The shades provide a warm and inviting aesthetic, ideal for conveying comfort and
refinement across various applications.

Moderate Goose Bill Sarcoline Transparent

orange. Yellow

HEX CE8963 HEX FFB980 HEX FFDDAB HEX FFEEA9

RGB 206, 137, 99 RGB 255,185,128 RGB 255,221,171 RGB 255,238,169
CMYK 0, 33, 52, 19 CMYK 0,27,50,0 CMYK 0,13,33,0 CMYK 0,7,34,0

Prepared by Tendem Studio Brand Guideline 12

 Typography
(03)

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Typography
Primary

Geologica Cursive
Thin Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and scrambled it to make a type specimen book.

Regular Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book.

Bold Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has
been the industry's standard dummy text ever since the 1500s, when an unknown printer took
a galley of type and scrambled it to make a type specimen book.

Prepared by Tendem Studio Brand Guideline 14

Typography
Secondary

Plus Jakarta Sans

Thin Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book.

Regular Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and scrambled it to make a type specimen book.

Semi-Bold Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book.

Prepared by Tendem Studio Brand Guideline 15

Style Guide

Plus Jakarta Sans Medium

All-Caps
SUB-HEADLINE

Geologica Cursive Bold

Small Headline Title Case

Large Geologica Cursive Bold

Title Case

Headline
Plus Jakarta Sans Light / Regular
Sentence Case
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry's
standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to
make a type specimen book.

Plus Jakarta Sans Bold

Checkout Button

Prepared by Tendem Studio Brand Guideline 16

 Social Media
(03)

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Moodboard

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Do’s
Here is a guide for using colors in content featuring multiple products in one scene, along with tips for
arranging Instagram feed posts to ensure a more harmonious and balanced appearance.

Bright yellow provides a suitable contrast as For vibrant products, use a sky Use solid textures with bright colors from
a background for showcasing multiple background or aesthetic photos with the color palette to create a balanced
products. bright, open lighting. overall feed appearance.

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Do’s

Prioritizing White Space

Prioritizing white space ensures a
minimalist, refined look, enhancing
clarity and sophistication.

Aesthetic Photography
Photos evoke elegance with natural
tones, soft lighting, and storytelling,
reinforcing the brand's luxurious
appeal.

Approachable
Subtle, playful details—like pops of
color or bold elements—add energy
without compromising the
professional tone.

Prepared by Tendem Studio Brand Guideline 20

Overall Look
Our brand's social media presence reflects
warmth, cleanliness, and a premium feel. Each
visual element should contribute to an inviting
and professional aesthetic that appeals to our
target audience.

By adhering to these guidelines, The Splendor

will establish a strong, cohesive, and appealing
social media presence that resonates brand
identity.

Prepared by Tendem Studio Brand Guideline 21

Don’ts

Excessive
Shadow Overlays
Excessive or heavy shadow overlays
can make designs look cluttered and
unrefined. Instead of enhancing the
content, they distract from the
elegance and sophistication the
brand seeks to communicate.

Flat Photos
mages with poor lighting and dull
colors fail to reflect the brand’s
elegance and aesthetic appeal.

Crowded
Insufficient spacing between photos,
elements creates a cramped and
messy look, diminishing the brand’s
minimalist and sophisticated tone.

Prepared by Tendem Studio Brand Guideline 22

 Mockup
(03)

Prepared by Tendem Studio Brand Guideline 23

Brand Mockup

Prepared by Tendem Studio Brand Guideline 24

Brand Mockup

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 This guide is prepared by Tendem Studio.

If you need further information and how to use the brand,

please contact [email protected]
or (+62) 856-7812-404

Prepared by Tendem Studio VERSION 1.0