Q.1 Explain the steps of delivering a successful oral presentation .

Explain
Answer
The steps of delivering a successful oral presentation
a. Definition of the purpose of the presentation
b. Development of the key idea
c. Audience Analysis
d.Analysis of yourself as a speaker
e.Analysis of the circumstances
f. Preparation of outline
g.Collection of Information and Material
h.Organization of the body
i. Planning the introduction
j.Planning the conclusion
k. Selection of a Delivery style
a) Definition of the purpose of the presentation
Before preparing for the presentation, it is important to be clear on the goal of the
presentation . A statement of purpose , expressing what you want to achieve through the
presentation must be framed, so that it becomes easy to measure where the goal has been
accomplished or not. A general statement of purpose could be expressed in items of one of
the following.
The purpose of the presentation may be stated in broad or general terms or in more specific
terms. A general statement of purpose could be expressed in terms of one of the following.
b) Development of the key idea
The key idea of a presentation is a statement that expresses the main message to be
conveyed to the audience. It is different from a statement of purpose, which is generally
meant for the presenter. The key idea is for the audience and it is stated at the beginning of
the presentation.
Once the key idea is clearly stated, it become easy to develop the rest of the presentation.
c) Audience analysis
A good presentation is not complete . but audience completely understand and appreciate it .
the following information must be gathered about your audience. Even before you begin
preparing for the presentation.
▪ Job designations and areas of expertise
 ▪ You need to find out the audience comprises in a particular area such as
information . if your presentation could include special jargon, which they
would be able to understand.

▪ Preferred style of presentation

If would also be relevant to know the personal preferences of your audience,
with regard to the style of presentation that they are most comfortable with.
d) Analysis of yourself as a speaker
Apart from analysing your audience, you also need to do a self analysis to determine your
own purpose of making the presentation. If you have a choice of subject and your feeling
about the subject. It is always better to speak on a subject on which you are an authority. If
the choice is not given to you and you are less knowledgeable, then it is important to
research the subject thoroughly, so that you are in a position to anticipate and answer any
questions.
e)Analysis of the circumstances
This includes taking into consideration any limitations of infrastructure, time and context
that might affect your presentation. For example, if you will be speaking in a small room
where the lighting and acoustics are in sufficient, you may have to overcome the limitations
by altering the seating arrangement , using brighter visuals and speaking loudly.
f) Preparation of outline
Once the initial groundwork is done, you must develop an outline of your
presentation.Irrespective of the nature and purpose of the presentation. A standard format is
generally followed .it is includes the following.
▪ Introduction
▪ Speaking style
g) Collection of information and material
The information can generally be gathered from existing sources such as company resource
or data, magazines , newspapers and the internet. Sometimes , you may need to do original
research in the from of a survey to gather fresh data..
For example, if you are making a presentation on a new product, you may have to conduct a
survey to find out .

Q.2 Explain the various types of Non-verbal communication while giving examples as how
you will use NV communication when appearing for a job interview.
Answer
Types of Nonverbal
communication
1.Facial expressions:
Convey emotion through facial movements.
2.Gestures:
Hand movements , nods, or other body motions that communicate meaning.
3.Posture:
Body positioning and stance can indicate confidence, openness, or defensiveness
4.Eye contact:
Reflects engagement, interest, or even deception.
5.Proxemics:
Use of personal space to convey comfort or establish relationships.
6.Touch:
Communicates emotions or connections through physical contact
7. Paralinguistics:
Tone, pitch, and pace of speech convey additional meaning.
8. Appearance:
Clothing, grooming, and overall presentation communicate information about an
individual.
9. Silence:
Absence of speech that can convey various messages depending on the context.
Examples of NV communication when appearing for a job interview
Certainly I’d highlight the importance of strong eye contact for confidence, employing
expressive facial gestures to convey enthusiasm and ensuring open and positive body
language when discussing non -verbal communication in a job interview.
For example
Maintaining an upright posture, using purposeful hand gestures, and being mindful of tone
to project professionalism and engagement throughout the interview.
 Make eye contact with the interviewer for a few seconds at a time.
 Smile and nod when the interviewer is talking, but don’t overdo it. Don’t
laugh unless the interviewer does first.
 Be polite and keep an even tone to your speech. Don’t be too loud or too
quiet.
 Don’t slouch
  Keep your feet on the floor and your back against the lower back of the
chair.
 Pay close attention to the interviewer. Take notes if you are worried you
will not remember something.
 Listen
 Stay calm. Even if you had a bad experience at a previous position or were
fired, keep your emotions to yourself and do not show anger or frown.
 Hold a pen and your notepad or rest an arm on the chair or on your lap, so
you look comfortable, Don’t let your arms fly around the room when you
are making a point.

Q.3

In the role of a sales representative tasked with presenting a newly launched product or
service, effective communication is pivotal to convey the value proposition and capture the
interest of the target audience. The communication process comprises several essential
elements, and overlooking any of them can lead to misunderstandings or a lack of
engagement. Let's delve into the communication process, emphasizing the significance of
context:

1. Sender (You):
As the sales representative, you initiate the communication process. Your
responsibility is to articulate information about the newly launched product or service in a
clear and compelling manner.

2. Message:
The message is the content you share about the product or service. It should spotlight
key features, benefits, and unique selling points, tailored to resonate with the specific needs
and interests of the target audience.

3. Channel:
The channel refers to the medium through which you deliver your message. This could
encompass live presentations, product demonstrations, webinars, or any other format aligned
with the context. Opt for a channel that suits your audience's preferences and ensures
effective information transmission.
4. Receiver (Target Audience):
The target audience constitutes the individuals you are addressing. Understanding their
needs, preferences, and existing knowledge about the product or service is crucial. Customize
your message to align with their interests and concerns.
5. Feedback:
Encourage interaction and feedback from the audience. This could manifest as questions,
comments, or expressions of interest. Feedback assists in gauging the audience's
understanding and addressing any concerns or misconceptions.

Relevance of Context:
Audience Knowledge and Background:
Consider the audience's prior knowledge and background. If they are unfamiliar with
specific terms or concepts, provide necessary context to ensure comprehension.
Cultural Sensitivity:
Be attuned to cultural nuances that may impact how your message is perceived. Adjust
your communication style to resonate with the cultural background of your audience
Timing and Environment:
The context encompasses the timing and environment of the presentation. Ensure that the
setting fosters attentive listening and that the timing is suitable for the audience.
Potential Communication Challenges:
Misunderstandings:Unclear messaging or unexplained technical jargon can lead to
misunderstandings, resulting in disinterest or confusion among the audience.
Lack of Engagement:
Failure to engage the audience through interactive elements or address specific
concerns can lead to disinterest and a missed opportunity to build rapport.
Ineffective Feedback Handling:
Neglecting to actively seek and address feedback may lead to missing important cues
about the audience's level of understanding or potential objections.
Mismatched Channel:
Choosing a communication channel that does not align with the preferences of the target
audience may result in a lack of attention or engagement.
Q.4 What are different types of Reading ? Explain.
Answer
Types of Reading
1.Skim Reading:
Quickly glance through a text to grasp its general content. Skim reading is useful for
previewing material, identifying main ideas, and deciding whether to read in detail.
2.Scan Reading:
Locate specific information by scanning for keywords,dates,or relevant details. This is
handy when searching for particular information in textbooks, articles,or reference materials.
3.Intensive Reading:
Involves a close examination of a text, focusing on understanding details,nuances,and
deeper meanings. Common in academic setting for comprehensive comprehension and
anaiysis.
4.Extensiv Reading:
Reading for a broad understanding without delving into intricate details.Often associated
with leisure reading,where the goal is to enjoy the text and gain a general comprehension.
5.Critical Reading:
An analytical approach where the reader evaluates and interprets a text,questioning
arguments, identifying biases, and assessing evidence. Crucial for developing a thoughtful
perspective.
6.Literal Reading:
Focuses on understanding the explicit meaning of a text. Extracting information directly
stated without interpreting underlying meaning.
7.Inferential Reading:
Goes beyond literal meaning, requiring readers to draw conclusions and make inferences
based on contextual clues. Essential for understanding implied meanings.
8.Analytical Reading:
Involves braking down a text into components to understand how they contribute to the
overall meaning. Analyzing structure, language, and rhetorical devices for deeper
comprehension.
9.Reflective Reading:
Involves contemplation and personal connection with material. Readers engage on a deeper
level, considering how the text relates to their experiences, beliefs, or perspectives.

Q.5

Answer
Components of a Resume
Contact Information:
Full name, phone number, email and linkedin(optional)
Summary/Objective:
Briefly state career goals or qualifications.
Experience:
Work history with company names,job titles,dates, and key
responsibilities.
Education:
Details of degrees , institutions, majors and graduation dates.
Skills:
Highlight relevant technical and soft skills.
Certifications:
Mention any relevant certifications.
Achievements/Awards:
Note noteworthy accomplishment or recognition
Projects:
Detail significant projects and your contribution.
Memberships:
List memberships in professional organization.
Languages:
Specify proficiency in languages.
Interests/Hobbies(optional):
Personal interests to add a touch of personality.
Innovative Resume

Aarti patel
Business analyst

Conect Information

▪ Phone : (9663966396)
▪ Email : ([email protected])
▪ Linkedin:(linkedin.com/in/aarti)

Education

▪ Master of Business Administration(MBA)

University of Business Studies(2015)
Specialization in Business Analytics

▪ Bachelor of Business administration(B.B.A.)

Christ University of Bengaluru

Objective

▪ Dedicated and analyticl Business Analyst with a passion for

leveraging data- driven insights to drive business strategies and
enhance operational efficiency

Skill

▪ Teamworking
▪ Data analysis
▪ Leadership
▪ Communication
▪ Project Management
▪ Business Intelligence

Certifications:

▪ Certificate Business Analysis professional

▪ Certificate in Financial Management
▪ Certificate in Computer Application
(CSC computer Training completed in 2017)
Q.6
Answer
Product advertising and corporate advertising serve distinct purposes within a company's
overall marketing
 1.Focus

Product Advertising: Concentrates on promoting specific products or services, emphasizing

features and benefits to drive sales.
Corporate Advertising Centers around building and enhancing the overall brand image,
identity, and values of the company.

2. Objectives:
Product Advertising: Aims to generate sales, increase product awareness, and persuade
consumers to choose a particular product.
Corporate Advertising: Seeks to build brand awareness, establish a positive brand image, and
connect with the target audience on a broader level.

3. Scope:
Product Advertising: Specific and targeted to a particular product or product line.
Corporate Advertising: Broader in scope, covering the overall brand identity, reputation, and
various aspects of the company.

4. Audience:
Product Advertising: Targets potential consumers interested in the specific product or service.
Corporate Advertising:Targets a broader audience, including customers, investors,
employees, and the general public.

5. Content:
Product Advertising:Focuses on product features, benefits, pricing, and promotions, with a
more promotional and sales-oriented tone.
Corporate Advertising: Emphasizes the company's values, mission, achievements, and
commitment to social responsibility, aiming to build trust and loyalty.

6. Timeline:
Product Advertising: Tied to the product life cycle and specific marketing campaigns.
Corporate Advertising: Ongoing, with a focus on creating a long-term impact on the overall
perception of the company.
Types of Corporate Advertising

1. Brand Awareness Campaigns:

Focus on increasing recognition of the company's brand name and logo to make the audience
more familiar with the company.

2. Corporate Image Advertising:

Aims to enhance the overall perception of the company, emphasizing its values, mission, and
commitment to excellence.

3. Corporate Social Responsibility (CSR) Campaigns:

Highlights the company's efforts in contributing to social and environmental causes,
showcasing commitment to ethical and sustainable business practices.

4. Recruitment Advertising:
Targets potential employees, showcasing the company as an attractive place to work,
emphasizing its corporate culture, values, and career opportunities.

5. Investor Relations Advertising:

Communicates with investors, providing information about the company's financial
performance, strategic initiatives, and future prospects.

6. Sponsorship and Event Marketing:

Associates the company with events, sports, or cultural sponsorships to enhance brand
visibility and create positive associations.

7. Executive Thought Leadership:

Features key executives in thought leadership initiatives, positioning the company as an
industry leader and influencer.

8. Employee Engagement Campaigns:

Celebrates and showcases employee achievements, talents, and contributions to foster
internal and external pride and engagement.

9. Crisis Management and Reputation Repair:

Deploys advertising strategies to address and mitigate the impact of crises or negative events
on the company's reputation.

10. Mergers and Acquisitions Communication:

Communicates changes resulting from mergers or acquisitions, ensuring stakeholders
understand the strategic rationale and benefits.

11. Diversity and Inclusion Initiatives:

Showcases the company's commitment to diversity and inclusion through campaigns
highlighting workplace diversity, equal opportunities, and inclusive practices.

12. Technology and Innovation Showcase:

Highlights the company's technological advancements, innovations, and contributions to
industry progress.