For the assignments for this section, you will need to
flip back and forth between these notes and the
moodle site to click on the files with the assignments
and resources. I’m sorry that it will be clunky, but this
new moodle is complicating life and my IT people
have not been able to help – yet. In the meantime,
when the notes say – go to ….. that is where you will
find the assignments and the material you need.
Visual Literacy
“The basic definition of visual literacy is the ability to read, write and create
visual images. It is a concept that relates to art and design, but it also has
much wider applications. Visual literacy is about language, communication
and interaction. Visual media is a linguistic tool with which we
communicate, exchange ideas and navigate our highly visual digital world.”
https://visualliteracytoday.org/what-is-visual-literacy/
We see examples of visual literacy every day. It is all around us.
As drivers, we need to be able to read signs, understand their meaning,
and react to their meaning in a very short time frame. Even if there is text -
it is short so we can quickly read and focus on the road.
In case of an emergency, we need to know where the exit is, and if you
cannot take the stairs, we look for the elevator sign.
Communicating visually, be it on a sign, on a poster, or in a film, requires
the creator to consider
- the shape of the image
- the movement on the screen
- the layout
-- colour
These contributions have the power to solidify the message we wish the
viewer to understand.
Colour: (you can enlarge the poster to read it)
Look at how the colours can influence a message. In advertising, colours
have inherent meanings. Understanding the power that colour has on the
reader is absolutely necessary for those who deliver visual information. In
literature, colours have inherent meanings too. Therefore, understanding
the power that colour has on the reader is absolutely necessary for both
delivering and interpreting text and visual information.
https://
www.youtube.com/watch?v=THTKv6dT8rU
(go to this site to view the short film on the psychology of colour
and its influence on you as a consumer) (if the link does not work,
copy and paste the url into your search engine.)
LAYOUT:
When we read traditional texts such as articles, novels, and instruction
manuals, we begin at the top-left corner of the text and work our way to the
bottom-right corner. This practice is second nature to us and requires no
mental energy. However, those rules do not apply to some visual texts.
Visual texts such as charts, graphs, maps, and infographics are designed
using a nonlinear layout (the layout is not straight forward or traditional).
To follow these unorthodox layouts, the creators must provide extra
information, clues of some kind, to inform the reader how they must read
the document. This sometimes appears in the form of simple arrows and
pathways, but it can also be a grouping of different types of information and
then allowing the reader to form his/her own path through the document.
Watch the following video on the different layouts of infographics.
https://www.youtube.com/watch?v=A6_7zC0mB9w
(If the link does not work, copy and paste the url into your search
engine.)
Assignment: Choose one of the infographics offered and complete the
question sheet.
Go to Assignment 10 for the assignment and the resources needed.
