Virtual Internship Program Guide
Offered by: _____________________________
Intern Name: ______________________
Duration: 8 Weeks
Mode: Remote
Stipend: Certificate of Completion + Mentorship Opportunity
■ Objective
To provide hands-on exposure to content creation, digital communication, and visual storytelling
while developing skills aligned with real-world marketing and employer branding.
■■ 8-Week Structure
Week 1: Orientation & Brand Immersion
• Welcome Call & Program Overview
• Introduction to OCAPL’s Brand Identity
• Assignment: Write-up on OCAPL’s tone, vision, and culture
• Task: Draft a “Welcome to OCAPL” LinkedIn post
Week 2: Introduction to Creative Writing
• Session: Purpose-driven Writing & Messaging
• Task: Write 2 blog pieces (300–400 words)
• Topics: “What Makes a Great Workplace” / “My First Week at OCAPL”
• One-on-one Writing Review
Week 3: Social Media Copywriting
• Workshop: Crafting Captions, Hooks, and Hashtags
• Task: Write 4–5 social media captions for OCAPL themes
• Develop a weekly post calendar outline
• Peer Review & Edits
Week 4: Basics of Visual Design
• Training: Using Canva and OCAPL brand elements
• Task: Create 2–3 sample designs
• Rework 1 existing OCAPL post
• Visual Feedback Session
Week 5: Theme-Based Post Development
• Focus: Culture, Team Moments, Behind-the-Scenes
• Task: Build content set for 2 themes
• Optional: Shadow a social media review call
• Mid-program Review
Week 6: Micro Campaign Planning
• Topic: Campaign Design Process
• Task: Plan a mini campaign with captions and designs
• Mentor Check-in for Alignment
Week 7: Capstone Project Execution
• Finalize content and designs for campaign
• Include captions, hashtags, mockups
• Assemble presentation deck
• Dry run with mentor
Week 8: Final Presentation & Feedback
• Present campaign to Marketing/HR team
• Receive feedback
• Submit reflection note
• Certificate of Completion
