S A A S A C A D E M Y
THE SAAS AD
BUILDER ™
THE SAAS AD BUILDER
TM
Hey I’m Dan Martell, 5x founder, investor in 3.6x ROAS on Facebook. And it’s the same
40+ startups, and the creator of SaaS Academy template my clients use to create super
where I coach high performing SaaS founders successful ad campaigns.
(ClickFunnels, AgoraPulse, Carrot.com).
Follow this resource step by step, and you could
In this brand new resource, I’m going to show be just a few days away from a highly profitable
you how to turbo-charge and potentially growth channel you can pump marketing
EXPLODE your business growth by running budget into…
highly profitable Facebook ads.
Knowing your money is coming back to you
After spending millions on Facebook, looking at a profit. And knowing you’re spending a
through 1000s of top-performing SaaS ads, and fraction of the average CAC in your industry.
after years of testing and refining, I’m excited to
Excited to share this with you.
hand you the perfect SaaS ad template.
Let’s go!
I call it The SaaS Ad Builder™.
This is the same template I use to generate
N e e d h elp c lo sing
m ore d eals?
SAAS ACADEMY SCHEDULE A GROWTH SESSION NOW 1
FRAMEWORK:
THE CUSTOMER PROFILER ™
Before we build the perfect SaaS Ad, we need to
understand our ideal customer.
When choosing an ideal customer, be super specific. Is
your customer a marketing director? Is it an agency owner?
Founder? A freelancer? (It can’t be multiple people.)
Pro Tip: If you serve multiple people and you’re having
trouble choosing which one should be your ideal avatar -
choose the one that brings you the most business.
Now it’s time to map out the hot buttons of your ideal
customer using the framework “the four forces”.
1. What are their FRUSTRATIONS? (Immediate pains)
2. What are their WANTS? (Immediate needs)
3. What are their FEARS? (Imagined pains) Once you’ve filled in at least 3 answers for each
of the four forces, you’re ready to move on to the
4. What are their ASPIRATIONS? (Long term dreams) next step: building your first SaaS Facebook Ad.
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8 ELEMENTS OF A SUCCESSFUL SAAS FACEBOOK AD
You’ve done your research. You’ve filled in the ‘Four Forces’. Now you’re ready to craft your first SaaS Facebook
Ad. Simply follow this formula below, and you’ll be ready to launch your first ad campaign in no time!
1
START
2
MAKE A
3
INJECT
4
DROP A
WITH A RAPPORT TIME CALL TO
QUESTION STATEMENT SENSITIVITY ACTION
5
USE A
6
AD A
7
NAME
8
INCLUDE A
SCRAMBLED GREAT THE SUPPORTING
URL IMAGE OFFER BENEFIT
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1 START WITH 2
A QUESTION RAPPORT STATEMENT
that (a) gets a ‘yes’ and with ‘Discovery’ or mention of
(b) speaks specifically AMAZING THING or BENEFIT
to your ideal client using the “4 Forces”
3 TIME SENSITIVITY
5
SCRAMBLED URL
4 CALL TO ACTION
6 A GREAT IMAGE
Test 1 or 2 different ones.
7 NAME THE OFFER
8
with Key Benefit support
+ FREE DOWNLOAD
SUPPORTING BENEFIT
with incomplete sentence
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1
START
Start with a question that gets your
ideal customers to raise their hand
and say “Yes!” The more specific the
question to your customers, the better.
WITH A
QUESTION
2
MAKE A
Use the “4 Forces” to craft a
statement/paragraph about your ideal
customers. It’s good to agitate them a
little and hit their hot buttons so they
see the value in your solution. Aim to
RAPPORT bridge the gap between where they
STATEMENT are now, and where they want to be.
SAAS ACADEMY SCHEDULE A GROWTH SESSION NOW 5
3
INJECT
Just adding “this week” or “for a
short time” will increase the urgency
in your ideal customer’s mind. When
they see there is a limited time,
TIME they’re more likely to take action.
SENSITIVITY
4
DROP A
Always end with a call to action, if
you don’t tell your ideal customer
where to go, they will do nada, and
keep scrolling Facebook. Make sure
it’s very clear what you want them
CALL TO to do. For example, “Apply for your
ACTION free 30 day trial by clicking here.”
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53
USE A
You don’t want your customers to
feel like they’re being tracked or
targeted on Facebook, so use a
scrambled URL and include it in the
Ad body text. A lot of people don’t
click the designated CTA button in the
SCRAMBLED Facebook Ad so make sure there’s a
URL link in the body copy they can click on.
6
DROP
AD AA
Having the right image is one of
the most important aspects of
running successful ads. I like to
split-test as many images as I can
CALL TO
GREAT without changing any of the copy.
ACTION
IMAGE
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7
NAME
You want it to be transparent that
you are making an offer and that
your customer is seeing an ad. So
include the name of your product/
THE offer in the Headline field.
OFFER
8
INCLUDE A
In the Headline Description field,
include a supporting benefit
that will entice your customer
and potentially nudge them over
SUPPORTING the finish line by clicking the link
and signing up for your offer.
BENEFIT
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THE SAAS AD BUILDER™ Name: Date:
START WITH YOUR AD
A QUESTION
that (a) gets a ‘yes’ and RAPPORT STATEMENT
(b) speaks specifically with ‘Discovery’ or mention of
to your ideal client AMAZING THING or BENEFIT
using the “4 Forces”
TIME SENSITIVITY
SCRAMBLED URL
CALL TO ACTION
A GREAT IMAGE
Test 1 or 2 different ones.
NAME THE OFFER
with Key Benefit support
+ FREE DOWNLOAD
SUPPORTING BENEFIT
with incomplete sentence
BONUS:
PERFECT FIT FOCUSER ™
You’ve created your SaaS Facebook Ads, you’re ready to deploy them. All that’s left is to target the right users on Facebook.
For this, I’m going to show you something I teach in my Perfect Fit Focuser™ training. It’s a simple way for you to
target your ideal customers on Facebook. It’s a simple 3-step framework I call the “3 Fs”: Frequent, Fund, Follow.
1. FREQUENT 2. FUND 3. FOLLOW
Find out where your customers hang out. Next, we need to know where your Lastly, we’re looking for who they follow.
What groups are they in? What pages customers spend money. What do they Who do your ideal customers follow?
do they spend time on? Eg. They read like to buy? What are their interests? Eg. Which influential people and pages do
Forbes, Entrepreneur magazine etc., They all use Stripe or dropbox etc., they like and share? Eg. They all follow
Tony Robbins etc.
I go much more in-depth on the
Perfect Fit Focuser™ in SaaS If you’re looking to convert more
Academy — where I help ambitious opportunities and get further help,
founders scale using my A.C.E.S. book a Growth Session with one of my
growth engine framework SaaS Scaling Specialists here.
(Attract, Convert, Expand, Scale).
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EXERCISE:
WHAT ARE THE TOP PRODUCTS, PEOPLE AND PLACES FOR
YOUR PERFECT FIT CUSTOMER?
FREQUENT FUND FOLLOW
Events / Groups Product / Services People / Books
1 1 1
2 2 2
3 3 3
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READY TO TURN
YOUR SAAS INTO A
SALES MACHINE?
There you have it. The SaaS Ad Builder™. This When you get Facebook Ads right, you get to flip Which is why I have something else for you...
is the same ad template that my clients and the switch on new MRR, free trials and scheduled If you’re an ambitious SaaS founder serious about
I use to predictably generate a flood of new demos whenever you want. converting more opportunities, keeping your
opportunities through Facebook. customers happy, and optimizing your customer
Just remember, Facebook advertising is nothing acquisition, I invite you to book a Growth Session
I highly recommend you invest some time into but an amplifier of the rest of your business. with one of my SaaS Scaling Specialists here.
this resource. Research your ideal customer, map If you’re doing well, Facebook ads will multiply
out their hot buttons, and follow The SaaS Ad your success. But if you’re struggling to convert During your growth session, we’ll help you uncover
Builder™ step by step. (Don’t skip anything if you free trials, and your paying customers are falling the #1 thing holding you and your business back,
want maximum results.) through the cracks...then paid ads will only take identify your growth possibilities for the next 6-12
you so far. months, and give you a 3-step action plan that will
get you results ASAP.
SAAS ACADEMY c lic k BOOK A GROWTH
h e re SESSION TODAY
