DIGITAL MARKETING
For
SOUL MATES WEDDING & EVENT PLANNER
DIGITAL PRESENCE
We have analyzed the completions and finds there are lot of activities can be
done to get the more users on board.
Based on that here I am proposing the solutions below categorized in One
time and Recurring activities.
Website Design
We will develop the website as per the scope which can be discussed on
further meetings.
We should have a well-optimized, structured, and user-friendly website.
Currently, The structure is not good for Search Engine to understand as it is
single page website. We need to update that layout and optimize the content
and add more pages related to product and use cases/ case studies.
While browsing the website it should have an AWSOME user experience. I
would recommend you update the website as earlier as possible. We found
that your website is performing very poor in Mobile Devices.
Now a days, average up to 70% to 80% traffic is received thought mobile and
tab devices.
Our skilled team will craft a visually appealing and user-friendly website that
aligns with your brand identity and objectives. We will focus on creating a
responsive design that offers a seamless experience across all devices.
Home Page
- Introduction
- Video Reel / Portfolio
- Our Services
- Why us?
- Trust Factors / Counters
- Happy Customers
About Us
• Who we are
• Why us?
• Team Behind this
Services
• Destination Wedding
• Theme Wedding
• Event Decor
• Wedding Gifts
• Entertainment & Artist Management
• Food & Beverages
• Wedding Creatives
• Photography and Video
Gallery
• Videos
• Images
Contact us
Footer Links
- Disclaimer
- Refund
- Privacy
- Terms & Condition
Search Engine Optimization (SEO)
Our SEO specialists will optimize your website's content and structure to
improve its visibility on search engines, driving organic traffic and increasing
your online presence.
Maintenance and Updates
Websites require regular updates to remain secure and relevant. We offer
ongoing maintenance services, including theme updates, security checks,
and content refreshing.
INCLUDED NOT INCLUDED
Unlimited stock free images Custom Design
Unlimited Content Update within Additional Paid Plugin Integrations
design
New page creation limited to packages Any Free plugins turns into Paid
Regular Maintenance Any new feature or functionality
Domain & Hosting
SSL Certificates
Free Plugin Updates
Version updates
Monthly Data back Up
Note.
1. We provide up to 10 hours of maintained work each month.
2. After maintenance, We work finish, each hour will be billed INR 450 per hour.
Website Design Process
1. Requirement Gathering
Collect all the necessary information regarding website whether is new
website or redesign of existing website.
2. Ready-made Themes / Templates
We provide theme options relevant to clients’ business.
These all templates are SEO Friendly and User Friendly. Clients can
manage their content from the Backend.
We would provide one-time free training to update the content.
3. Digital Assets
All the photographs and vectors will be used which are copy free
available on Internet.
Theme options will be provided to choose from to the clients.
4. Quality Assurance (QA) / Testing
Once we deploy the website on our development services, we would
keep testing the website to check everything is functional. Once we
have the final approval from QA Team and Client, we would make the
website live.
We would be developing the website in way that has fastest loading
time and without any errors.
DIGITAL MARKETING
1. Blog / Article Marketing: We will create engaging blogs and articles for
company websites as well as the 3rd party platforms.
2. Digital PR : We can do PR Outreach for you to get your company on
major platforms like
a. oogle News
b. ANI
c. Daily Hunt
d. Hindustan Times
e. Business Standard
f. JIO News
g. Money Mania
h. Many more
Assumption & Notes
1. Target Audience is India
2. Once the requirement gets freeze
a. will provide final quotation.
b. Will provide final strategy for the execution
3. PR and Ad Budget will be separate and based on that we will
define the strategy
4. Our cost will include the all required Tools
3. Influencer Marketing: We will do the collaboration with influencers
across pan India who can promote your brand. We will only do the
consultation. Charges paid to influencer will be additional.
Social Media Marketing
1. Facebook Page Promotion
2. Instagram Page Promotion
3. X Page Promotion
We will post not only the business-related content but also manage the social
presence which shows the overall work culture which demonstrate how
company works, process, events, celebrations, success stories of clients and
employees
Paid Marketing
We will use Google Ads and Meta to promote the business and generate the
leads. We have extensive knowledge and experience running successful
google ads campaign.
Listing of Recurring Activities Per Month
Activities Per Month
Blogs / Article 4 to 8
Social Media Marketing 8 to 16
Digital PR Platform Outreach 1 to 30
Detailed Analysis, Optimization, On Going
Research, Evaluations
QUOTATION FOR WEBSITE
Activities COST TIME
INFORMATIVE WEBSITE INR 45000 10 WORKING
DAYS
YEARLY MAINTENANCE INR 25000 ANNUALLY
Technology: Wordpress
Note.
- This timeline is assumption where client will give their feedback
immediately.
- Any delay in giving information or feedback to our work will affect the
timeline.
QUOTATION FOR DIGITAL MARKETING
Activities COST
Digital Marketing
- SEO
INR 65000 to 85000 Per
- Social Media
Month
- Digital PR
- Influencer Marketing
PPC Ad Fees – One Time Account Set up Per
INR 10,000
Platform
PPC Ad Fess – Maintenance (Google, Meta)
20% of Total Budget Spent -
Per Month*
Notes.
1. Rates for Digital PR can vary upon platforms. It is just to give you an
idea. We might spend on higher side based on approval.
2. Monthly Activity Reports will be provided on every 5th of Month.
3. Monthly Performance Reports will be shared on every 5th of Month.
4. * Paid Ads Minimum Budget for Google and Meta should be INR
1,00,000
YEARLY STRATEGY
1st Month: Research / Analysis / Set up
Sr.No. Activity
1. Website Design
2. Research & Analysis
- Keyword Research
- Competitor Analysis
3 Content Writing for Website
4 SEO Set up
- Set up Google Analytics
- Set up Google Search Console
- Set up Google Tag Manager
- Set up Conversion Tracking & Event
5. Social Media Account Set up & Optimize
6 Google Ads Account Set up
7 Meta Ad Account Set up
2nd and 3rd Month: Content Creation & Promotion and
Brand Building
Blogs / Article 4 to 8
Social Media Marketing 8 to 16
Detailed Analysis, Optimization, On Going
Research, Evaluations
Brand Awareness Paid Campaign Google and Meta
Digital PR Outreach TDB
Influencer Marketing TBD
4th Month and onwards: Content Creation & Promotion
and Lead Generation
Blogs / Article 4 to 8
Social Media Marketing 8 to 16
Detailed Analysis, Optimization, On Going
Research, Evaluations
Lead Generation Campaigns Google and Meta
Digital PR Outreach TDB
Influencer Marketing TBD
Note.
1. Above Digital Marketing Strategy is standard and generic.
2. It can be dynamically changed based on the competition and initially
results.
3. This is just to give you an outline what we can do.
RELATED CASE STUDY
Client: www.shenaiweddings.com
Location: London, UK
Services Offered:
1. Website Redesign
2. Domain & Hosting and Email Management
3. Basic SEO Plan
Tenure: Since last 6 months working and continue.
Google Rankings (UK)
Indian wedding decor London 3
Asian wedding decor London 4
wedding event decor agency London 5
Highlights
1. 3X Growth
2. Monthly 4-5 Qualified Organic Leads
