2025.08.

14

Manage your
meds wisely with
MediBuddi

By Team Geupshikdeul
Problems With
the Status Quo
54% 12,500

Elderly Class Consumption

53.7% of elderly are consuming medicine More than 12,500 people in USA alone
that does more harm than good for their age. die every year due to low medication
Those who consume unsuitable medicine compliance, which occurs due to
rose 25% in risk of death and wrong consumption of medication.
46% in risk of becoming disabled. This is twice the number to people
killed due to car accidents annually.
Problems With
the Status Quo
2,750,000 89%

Overconsumption Disposal

More than 2,750,000 people aged A 2018 survey in South Korea showed that
over 65 in South Korea alone more than 89% of households threw away
consume more than 5 types of medication, old medicine simply by putting it in the bin.
and around 94,000 consume More than 80% of people
more than 10 types of medication. also did not know the correct disposal methods.
Our Solution Disposal Identification
We aim to grant people an AI tool to
We will provide easily accessible and
identify the type of medicine.
accurate information on medicine
This reduces risks of consuming
disposal. This can reduce
wrong medicine. This will ensure
environmental harms caused by
minimum risks of low medication
medication in waters and soils.
compliance.

Tracking Community
We will build a healthier community
We plan to allow even ordinary
in overall terms of medicine;
people to keep a personal record
from buying, consuming to disposal.
for accurate medicine dosage,
We have designed not just a product
allowing caregivers to consistently
but a system that can cut the
check the schedule for extra caution.
unsustainable, unhealthy bits out.
Our product
:MediBuddi MediBuddi
MediBuddi is an AI-powered mobile app
that transforms how people manage medications.
By simply searching a name or snapping a photo,
users can add medications and receive
personalized schedules, dosage reminders,
and safety guidance—removing the confusion
that often leads to missed or incorrect doses.
With its family sync feature, MediBuddi
empowers caregivers to oversee and support
loved ones’ health from anywhere,
making it a powerful solution for an aging population
and a growing need for accessible healthcare tools.
Home Screen
Medication Schedule
All your daily prescriptions in one simple, visual checklist.
Clear pill images, names, timing, dosage, and safety tips:
designed to reduce confusion through visual verification and
make every dose safe, accurate, and stress-free.

Daily Quiz
Each day, users get a short, random quiz on essential medication knowledge,
like disposal rules or safety precautions. Correct answers reward points,
driving our point marginal revenue model, while also
increasing user engagement and boosting visit frequency.
Medication Schedule
Monthly Calendar
View your complete monthly medication plan in one clear, interactive calendar.
Color-coded dots under each date represent different prescriptions,
making it easy to see what to take and when without digging through daily details.

Advertisement
We place ads strategically throughout the app to create a steady revenue stream,
attracting partners such as hospitals, pharmacies, pharmaceutical companies,
health food brands, and fitness equipment makers.
By aligning ad partners with user health interests, we ensure promotions feel
relevant, boosting engagement while supporting our business model.
Medication Schedule

Detailed Schedule
Clicking a date in the monthly calendar reveals a detailed view of each
medication for that day, complete with high-resolution pill images, names,
dosage, timing, and caution notes. This ensures users can double-check
every detail, reducing the risk of mistakes and
making medication management more reliable.
Medication Cabinet
Personal Medication Cabinet
This feature gathers all your current prescriptions into a single,
organized view, complete with pill images, basic details, and color codes
used across the calendar. Combining visual identification with clear information,
it makes tracking and managing multiple medications simple and intuitive.

Add Medications
Add new prescriptions to your personal medication cabinet in seconds:
either by searching the name or snapping a photo. The dual input method
ensures accessibility for all users, whether they know the drug name
or just have the pill in hand.
Add Medications

Add Medication With Name

Quickly find and add medications by typing just a few letters of their name.
Add Medications

Add Medication With Photo

Snap photos of both sides of a pill, and our pre-trained AI system identifies it
by matching type, form, shape, and imprint details. Pre-entry of basic info
and shape-based guides ensures higher accuracy, and when you select a shape,
dotted outlines appear to match it, making photo-taking easier and more precise.
Family Sync

Manage Family Members

Add and manage family members to keep track of their medication status
at a glance. Profiles display each person’s current prescriptions,
allowing you to actively manage elderly parents’ medication routines
and ensure they stay on track. The number of members you can add
depends on your membership tier.
Why Now? 1 | Rapid Growth
in the Elderly Population
According to the WHO, as of 2024 there are approximately 1.1 billion people worldwide
aged 60 and over. This number is projected to rise to 1.4 billion by 2030 and 2.1 billion
by 2050, marking an unprecedented rate of growth.

Sources: OECD Health Statistics 2023, OECD Historical Population Data and Projections (1950-2060) database.
Why Now? 2 | Complications in Prescription
for the Elderly
Many elderly patients receive prescriptions from multiple medical departments,
resulting in a large number of medications and complicated dosing schedules.
This often leads to confusion between drugs with similar names or appearances,
and in some cases, double dosing.

Sources: OECD Health Statistics 2023, OECD Historical Population Data and Projections (1950-2060) database.
Why Now?

3 | Warnings from IGOs

“Together, costs from avoidable admissions due to
medication-related events and added length of stay due to
preventable hospital-acquired medication-related harms total
over USD 54 billion in OECD countries.”

-OECD 2022
Market Size Global population aged 60+
TAM Population: ~1.1 billion (2023)
$43.99B (1.1B × $39.99)

Population aged 60+

in South Korea who use smartphones
SAM Estimated population: ~6.41 million
$256.36M

10% of market penetration

SOM $25.64M

SOM ≈ $25.64M
Competition Companies
⦁ MedSnap: targeted at pharmacies
⦁ Drugs.com Pill Identifier: doesn’t offer scans
⦁ Google Lens+WebMD: not specialized.
→ How we differ: Integration of disposal education+gamification (scanning for
points)+multi-format (Oriental medicine, other types of medicine other than pills)

Drug Disposal Initiatives

⦁ DEA Take Back Program (US): No application, little tech used,
⦁ Safe Medication Disposal (CVS/Walgreens): little tech used, pharmacy-dependent (would not
fit countries other than the US that have no pharmacy conglomerate)
⦁ Local Government Recycling Apps (Korea’s 폐의약품 처리 지침): paper-based, inaccessible
→ How we differ: Use of tech, not just for disposal but also the identification itself is useful

Gamified Disposal
⦁ Too Good To Go: food waste,
⦁ TrashOut: illegal trash dumping,
→ How we differ: specialization for medical disposal
Business Advertisements
Model Advertisements from medicine-related businesses. Because we expect our app to be
a ‘hub’ for people who need to frequently consume medicine, medical-related companies
will be incentivized to show ads on our app. As we’ve seen in our profit cycle,
they are expected to be our largest source of profit.

Point Margin Model

We offer users points for correctly answering Medibuddi’s daily quizzes about medicine.
Users can then use these points to buy real-life goods or gift cards.
MediBuddi generates revenue from the difference between points and actual prices.

Premium Plans
Premium membership includes A) No ads and B) Family connection service .
It will allow families of up to 6ppl to connect accounts. With this, members within the family
can access each other’s medication cycle - different from the free version where only
one designated caregiver has access, and is only for users aged 65+.
In addition, the system will automatically convert medication data into excel files once
every month as a part of the plan.
Financials

⦁ Initial Development (Image ⦁ Customer Support

recognition software development)
⦁ Marketing/Partnership Costs
Costs ⦁ Medication database
⦁ Reward System for quizzes
acquisition/sorting
⦁ Server costs ⦁ AI Maintenance and Training
Our Vision
:The Next 10 2026
Reach 100,000 users world wide
Years Become registered as an official medical application in 15+ countries

2030
Reach 1,000,000 users world wide
Become registered as an official medical application in 30+ countries
Become official partners with major hospitals in 15+ countries

2035
Become the most used health app world wide
Work together with governments to promote well-being
Our Team

Hiseo Shin Sejin Oh Jian Kim Eunseo Hwang