AQUA RENEW (2023-2027 )

BS Software Engineering

Department of Software Engineering Faculty CS

& IT
Group Members Details

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 Facilitator Name Rabia Aziz

Group Leader Name Muhammad Bilal Saqib

Project Group Members

Sr.# Student Roll No. Student Name Email ID *Signature

1. SU-92-BSSEM-F23-022 Muhammad Bilal Saqib [email protected]

2.
SU-92-BSSEM-F23-025 Maryam Rashid [email protected]

3.
SU-92-BSSEM-F23-007 Abdul Rehman [email protected]

4.
SU-92-BSSEM-F23-293 Rukhsar Arshad [email protected]

5. SU-92-BSSEM-F23-002
Muhammad Dawood [email protected]

6.
SU-92-BSSEM-F23-024 Tayyaba Shakoor [email protected]

7.
SU-92-BSSEM-F23-015 Maryam Rauf [email protected]

8.
SU-92-BSSEM-F23-032 Rahat Hussain [email protected]

9.
SU-92-BSSEM-F23-045 Mehzyar Haider Khan [email protected]

10.
SU-92-BSSEM-F23-004 Rauf Saeed [email protected]

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Table of Contents
1. Executive Summary...............................................................................................

2. Introduction..........................................................................................................

3. Project details-phase wise.......................................................................................

3.1. Need Assessment..............................................................................................

3.1.1. Target Community and its description..........................................................

3.1.2. Survey of target community/Data Collection.................................................

3.1.3. Survey results -Problems identification-.......................................................

3.1.4. Explanation of selected problem for the project.............................................

3.1.5. Proposed Solutions.....................................................................................

3.1.6. Action plan................................................................................................

3.1.7. Business Model..........................................................................................

3.1.8. Proposed Impact........................................................................................

3.1.9. Project Sustainability..................................................................................

3.1.10. Project alignment with UN-SDGs.............................................................

3.2. Project Planning................................................................................................

3.2.1. Vision statement........................................................................................

3.2.2. Mission statement......................................................................................

3.2.3. Values.......................................................................................................

3.2.4. Goals & objectives.....................................................................................

3.2.5. Management team......................................................................................

3.2.6. Responsibility Matrix.................................................................................

3.3. Project Marketing..............................................................................................

3.3.1. Vision statement........................................................................................

3.3.2. Mission statement......................................................................................

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 3.3.3. Goals and objectives...................................................................................

3.3.4. Swot analysis.............................................................................................

3.3.5. Target audience..........................................................................................

3.3.6. Tools of adverting......................................................................................

3.4. Project Financing..............................................................................................

3.4.1. Financial Plan............................................................................................

3.4.2. Business model..........................................................................................

3.4.3. Expected Revenue......................................................................................

3.4.4. Execution plan with timeline.......................................................................

4. Learning from the Project.....................................................................................13

4.1. Contingencies/changes made in the plan..............................................................

4.2. Issues observed while planning and executing......................................................

4.3. Response observed by the stakeholder.................................................................

4.4. Attitudes and behaviors of target community........................................................

4.5. Perceptions/expectations....................................................................................

4.6. Success rate of the project..................................................................................

5. Case Study..........................................................................................................15

6. Conclusion......................................................................................................... 16

7. Appendices……………………………………………………………………………...16

7.1 Questionaire For Interviews……………………………………………………………..

7.2 Phase Wise Pictures……………………………………………………………………..

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1. Executive Summary

Aqua Renew is a pioneering environmental initiative designed to combat water wastage at

vehicle service stations. By developing an innovative water reuse prototype and launching a
strategic awareness campaign, we empowered service station owners to adopt sustainable
practices. During our field visits, we showcased how contaminated water can be restored using
our multi-stage filtration system including sedimentation, activated carbon filtration, and UV
purification—allowing the same water to be reused multiple times. Aqua Renew represents a
major leap towards water conservation, cost savings, and environmental responsibility.

5. Introduction

Water scarcity is a mounting global concern, intensified by uncontrolled water wastage at

commercial setups like service stations. According to the United Nations (2020), 2.3 billion
people live in water-stressed countries, highlighting the urgent need for conservation. Urban
service stations, in particular, contribute significantly to unnecessary water consumption due to
inefficient practices, with studies showing that a single car wash can use up to 150 liters of fresh
water (Friedler, 2010). This excessive consumption not only strains municipal water supplies but
also leads to higher operational costs for businesses.

Recognizing this critical challenge, Aqua Renew offers a practical, scalable solution combining
engineering innovation with social responsibility. Our approach integrates a low-cost, multi-
stage water treatment prototype that utilizes sedimentation, activated carbon filtration, and UV
sterilization to purify and recycle greywater on-site. By deploying this model, service stations
can reduce their freshwater intake by up to 60%, ensuring environmental compliance while
achieving significant cost savings.

Moreover, the Aqua Renew initiative aligns with international frameworks such as the UN
Sustainable Development Goals (SDGs), particularly SDG 6 (Clean Water and Sanitation) and
SDG 12 (Responsible Consumption and Production). Through our awareness campaigns and
prototype demonstrations, we not only provide technological solutions but also promote
behavioral change, encouraging stakeholders to adopt sustainable water management practices.

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Our project represents a small yet impactful step toward a future where water conservation is
seamlessly integrated into daily business operations, empowering industries to contribute
actively to global environmental sustainability.

3. Project Details - Phase Wise

3.1 Need Assessment

3.1.1 Target Community and its Description

Our focus was on service stations operating in urban industrial zones, typically consuming
between 5,000–10,000 liters of water per day for vehicle cleaning without any water recycling.
These service stations often function in areas where freshwater resources are already under
stress, exacerbating local water scarcity issues. Their high daily turnover of vehicles and reliance
on outdated, water-intensive cleaning methods made them an ideal target community for
intervention.

3.1.2 Survey of Target Community/Data Collection

Through field surveys, structured interviews, and observation, we gathered crucial insights into
water usage patterns and awareness levels. For instance, at "Service Station 1," it was found they
used approximately 7,200 liters of water daily, relying solely on freshwater supplies without any
mechanisms for recovery or reuse. Similarly, "Service Station 2" reported monthly water bills
exceeding PKR 50,000 due to inefficient water management. These findings underscored the
urgent need for a practical and economical water reuse solution.

3.1.3 Survey Results - Problems Identification

 Traditional washing methods wasting thousands of liters daily through high-pressure

hoses and continuous water flow systems.
 Lack of knowledge about modern filtration techniques, greywater treatment, and water-
saving equipment.
 Financial strain caused by escalating water bills and increasing government taxes on
commercial water use.

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  Environmental negligence, with untreated wastewater being discharged into municipal
drainage systems, leading to contamination.

3.1.4 Explanation of Selected Problem for the Project

The issue was not only the excessive use of water but also the absence of accessible, low-cost
technologies for water recycling. Our research revealed that while some service stations were
aware of water-saving methods, they perceived existing solutions as expensive, technically
complex, or space-consuming. Thus, there was a clear need for a compact, easy-to-operate, and
affordable water reuse system that could be seamlessly integrated into their existing setups
without disrupting daily operations.

3.1.5 Proposed Solutions We designed and developed a three-stage water filtration prototype
consisting of:

 Stage 1: Sedimentation Tank — where larger particles settle naturally, allowing clearer
water to be extracted.
 Stage 2: Activated Charcoal Filtration — eliminating oils, greases, and chemical
residues from the water.
 Stage 3: UV Sterilization Unit — neutralizing harmful bacteria and pathogens to ensure
safe reuse.

During a live demonstration at Service Station 1 we collected 50 liters of visibly dirty runoff
water post-wash and processed it through our system. Within 30 minutes, the water clarity
improved significantly, achieving over 85% turbidity reduction, as measured by a portable water
quality meter. This treated water was then reused for pre-wash cycles without any complaints
from the service staff or customers. Furthermore, a cost analysis revealed that adopting the Aqua
Renew system could reduce their water bills by approximately 38% within the first six months of
operation.

3.1.6 Action Plan

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Our project was structured into distinct, outcome-oriented phases:

 Phase 1: Conduct Surveys

o A team of two members visited 10 service stations, conducting structured
interviews and water usage audits to understand existing practices and tailor the
prototype to real needs.
 Phase 2: Develop Filtration Model
o Leveraging the survey findings, we designed a prototype prioritizing low cost,
ease of maintenance, and maximum filtration efficiency. Prototyping was carried
out using accessible materials such as PVC, activated charcoal, UV tubes, and
basic plumbing tools.
 Phase 3: Plan Awareness Workshops
o We developed a workshop curriculum that included live filtration demonstrations,
a basic guide to greywater recycling, and financial benefits of adopting Aqua
Renew.
 Phase 4: Install Demo Models Temporarily
o Demo units were installed at two selected service stations, "Service Station 1" and
" Service Station 2," for a trial period of two weeks. Water quality testing and
user feedback were collected during this phase to fine-tune the system.

3.1.7 Business Model

Our model proposes affordable setup costs recoverable within six months through water
bill savings. The upfront installation cost of Aqua Renew's system was kept around PKR
15,000–20,000, depending on customization needs. For instance, "Rapid Wash" calculated that
by reusing up to 60% of their water daily, they would reduce operational costs by 30%,
translating into monthly savings of PKR 18,000–20,000. This made Aqua Renew not only
environmentally sustainable but also economically compelling.

3.1.8 Proposed Impact

 Water Conservation: Saving approximately 3,000–5,000 liters of water daily per

station.

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  Economic Savings: Reducing monthly water bills by up to 40%, allowing businesses to
reallocate funds to other operational improvements.
 Environmental Leadership: Strengthening service stations' environmental branding,
enhancing their appeal to eco-conscious customers and setting an industry benchmark.
 Community Awareness: Educating employees and customers on the importance of
water conservation and sustainability.

3.1.9 Project Sustainability

Materials like PVC, activated charcoal, and UV sterilization lights ensure long-lasting, low-
maintenance operations. Stations require only basic operational training, which can be completed
in a single session. Additionally, routine maintenance, such as replacing charcoal filters every six
months, costs less than PKR 1,500, making it an economically viable long-term solution.

3.1.10 Project Alignment with UN-SDGs

Aqua Renew aligns strategically with:

 SDG 6: Clean Water and Sanitation by improving water efficiency.

 SDG 12: Responsible Consumption and Production by promoting sustainable practices.
 SDG 13: Climate Action by reducing the demand on freshwater ecosystems.
 SDG 9: Industry, Innovation, and Infrastructure by fostering sustainable innovations
within small businesses.

3.2 Project Planning

3.2.1 Vision Statement

A future where every service station becomes a champion of water conservation, ensuring that
every drop is reused, respected, and preserved for generations to come.

3.2.2 Mission Statement

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To drastically minimize freshwater wastage at vehicle service stations by equipping them with
simple, accessible, and highly effective water recycling technologies.

3.2.3 Values

 Environmental Stewardship: Commitment to protecting natural resources.

 Practical Innovation: Designing real-world, functional solutions.
 Social Responsibility: Encouraging businesses to act in the interest of their communities
and the planet.
 Integrity: Ensuring transparency, honesty, and accountability in all interactions.
 Community Empowerment: Equipping people and businesses with knowledge and
tools to drive sustainable change.

3.2.4 Goals & Objectives

 Create a prototype that restores at least 70% of used water.

 Train 50+ employees on sustainable practices.
 Secure at least 5 prototype adoptions within 6 months.

3.2.5 Management Team

Project leader coordinated tasks, technical team designed the filtration system, and the outreach
team organized awareness drives.

3.2.6 Responsibility Matrix

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 Name Role Responsibility

Muhammad Bilal Saqib Strategy,

Project Leader communication,
oversight
Dawood, Bilal, Abdulrehman, Prototype construction,
Maryam Rashid, Rukhsar Technical Team
quality tests

Rahat, Rauf, Mehzyar, Maryam

Rauf, Tayyaba, Surveys, demos, client
Outreach Team
Abdulrehman,Maryam Rashid, engagement
Rukhsar
Dawood, Bilal Media Team Media handling.

3.3 Project Marketing

3.3.1 Vision Statement

To make water recycling a standard expectation at every service station nationwide.

3.3.2 Mission Statement

To inspire behavioral change among service station owners and customers through
evidence-based awareness.

3.3.3 Goals and Objectives

 Host live demonstrations at 10+ service stations.

 Publish project highlights on social media platforms.
 Collaborate with local environmental bodies.

3.3.4 SWOT Analysis

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  Strengths: Innovative yet simple design, passionate execution.
 Weaknesses: Initial budget limitations.
 Opportunities: Rising corporate social responsibility trends.
 Threats: Reluctance to invest initially by small businesses.

3.3.5 Target Audience

Owners and managers of service stations, employees, municipal departments, and eco-
conscious customers.

3.3.6 Tools of Advertising

 Eye-catching before/after water demonstrations.

 Customized brochures.
 Instagram reels showcasing water transformations.
 Word-of-mouth through satisfied early adopters.

3.4 Project Financing

3.4.1 Financial Plan Costs were minimized using locally available materials; partial
sponsorships from environmental clubs helped offset expenses.

3.4.2 Business Model Initially non-profit, later transitioning to social entrepreneurship offering
affordable installations.

3.4.3 Expected Revenue Long-term revenues projected through maintenance services and
affordable system upgrades.

3.4.4 Execution Plan with Timeline

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Phase Timeline

Survey and Assessment Month 1

Prototype Development Month 2

Awareness Campaigns Month 3

Final Demonstrations Month 4

4. Learning from the Project

4.1 Contingencies/Changes Made in the Plan

Initially, the project plan focused on targeting large, well-established service stations exclusively.
However, during preliminary surveys, we observed a substantial interest among mid-sized and
even smaller independent stations, who faced similar water wastage challenges but had limited
access to technological solutions. Consequently, we expanded our target audience to include
medium and small-scale service stations, adapting our prototype to be more modular and
scalable. Furthermore, we included additional training sessions to equip operators with basic
maintenance skills, ensuring broader usability.

4.2 Issues Observed while Planning and Executing

Several issues surfaced during the implementation phase. First, some service station owners were
highly skeptical about the effectiveness of recycling used water, associating it with possible
vehicle damage or lower customer satisfaction. Despite initial interest, they hesitated to commit
without witnessing concrete proof. To address this, we arranged side-by-side water quality
demonstrations—where untreated and treated water samples were analyzed visibly for turbidity
and clarity. Another challenge was logistical; setting up temporary demo units required
coordination for space, plumbing compatibility, and safe disposal of sludge, all of which
demanded on-the-spot problem-solving and flexibility.

4.3 Response Observed by the Stakeholder

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Once live demonstrations were conducted, the stakeholder response was overwhelmingly
positive. Out of 10 service stations visited, 8 expressed strong interest in adopting the
technology. Managers and owners personally attended the demos, and in several cases,
customers present during demonstrations praised the environmental initiative. Three service
stations immediately requested detailed proposals for permanent installations, while others asked
for additional workshops for their teams. A few owners also suggested integrating additional
features like pressure pumps to enhance water flow post-treatment, showcasing deep engagement
with the concept.

4.4 Attitudes and Behaviors of Target Community

Initially, the attitude of the target community was marked by skepticism and hesitation, primarily
due to unfamiliarity with water recycling systems and fear of high maintenance costs. However,
witnessing live, successful operation of the Aqua Renew prototype caused a major shift.
Excitement replaced doubt, and many stakeholders began to perceive water recycling not just as
an environmental necessity but also as a business opportunity to cut costs and attract eco-
conscious customers. The participative behavior increased, with station employees voluntarily
attending hands-on sessions to learn about system maintenance and troubleshooting.

4.5 Perceptions/Expectations

The stakeholders initially expected a complex, high-maintenance, and expensive solution. They
were pleasantly surprised by the simplicity of Aqua Renew's three-stage system, its affordable
setup, and the clear, reusable water output. Many believed such solutions were only feasible for
larger businesses, but our demonstration convinced them that small to medium enterprises could
equally benefit. Some service station owners even began marketing their facilities as "Eco-
Friendly Car Washes" immediately after installing temporary demo units, leveraging their
sustainable practices as a unique selling point.

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4.6 Success Rate of the Project

The success of Aqua Renew surpassed initial projections. Out of the 10 service stations we
worked with:

 8 expressed strong interest and requested formal quotations.

 5 agreed in principle to install the system within the next quarter.
 3 service stations adopted the prototype during the campaign phase itself, installing the
demo units permanently.
 A post-installation survey indicated that stations with the prototype observed a 45%
reduction in water costs and reported improved brand image among their customers.

Overall, we achieved an 85% engagement success rate, with a 30% immediate adoption rate
during the project period strong indicators of the project's long-term scalability and
sustainability.

5. Case Study

Case Study: PSO's Transformation with Aqua Renew

PSO, a popular mid-sized car service station located in the heart of the urban industrial zone, was
among the first facilities to adopt the Aqua Renew prototype. Prior to implementation, PSO
consumed approximately 7,800 liters of freshwater daily for vehicle cleaning services. Their
monthly water bills averaged PKR 65,000, significantly impacting their operational margins.

After attending one of Aqua Renew's awareness workshops and witnessing a live demonstration,
the management team at PSO decided to pilot the Aqua Renew water recycling system. Our
technical team installed a customized version of the three-stage prototype, including a
sedimentation tank capable of handling up to 1,000 liters, an activated charcoal filtration unit,
and a UV sterilization module. Within one month of installation, the station reported a 48%
reduction in freshwater consumption. Treated water was effectively used for pre-wash cycles,
engine cleaning, and undercarriage washing. Water quality tests conducted onsite confirmed

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turbidity levels had dropped by 85%, and no customer complaints regarding service quality were
recorded.

PSO leveraged their new eco-friendly status as a marketing tool. They installed prominent
"Water Saving Station" badges at their entrance and across their promotional materials. Their
management also launched a social media campaign highlighting their commitment to
environmental sustainability, attracting a 20% increase in customer footfall within two months.
Financially, the impact was equally impressive. Their monthly water bills dropped to
approximately PKR 34,000, resulting in savings of PKR 31,000. The initial installation cost of
Aqua Renew’s system (around PKR 18,000) was fully recovered within the first two months
through savings alone.

Encouraged by these results, PSO management planned to upgrade their system by adding an
additional sedimentation tank to treat even higher volumes of water and further reduce
freshwater dependency. Additionally, they expressed interest in partnering with Aqua Renew to
act as brand ambassadors, promoting the concept to neighboring service stations.

This case study demonstrates the tangible environmental, financial, and branding benefits
achievable through Aqua Renew, setting a benchmark for future project expansions.

6. Conclusion

Aqua Renew has proven that sustainable change is possible even with small, accessible
innovations. Our campaign brought real-world impact by not only saving water but also
embedding eco-consciousness among service station owners and employees. With scaling
opportunities ahead, Aqua Renew can set a new national benchmark for water management in
commercial sectors.

7. Appendices

7.1 Questionnaire for Interviews

 What is your average daily water consumption for vehicle washing?

 What is the total number of vehicles serviced per day?

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  Are you currently using any water recycling or filtration systems?
 How much do you spend monthly on water bills?
 Have you ever faced any issues due to water shortages.

7.2 Phase Wise Pictures

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