Module 2
Digital Marketing Communication Tools
And Interactive Online Advertising
Online Ads To Drive Site Traffic And Build Brands And Different Ad
Formats Available
1. Display Ads
Banner Ads:
These are image-based ads displayed on websites.
2. Search Engine Marketing (SEM) Ads
Text Ads:
These are the traditional text-based ads displayed on search engine
results pages (SERPs).
Shopping Ads:
Product-based ads with images, prices, and business details,
commonly used in e-commerce.
3. Social Media Ads
Image Ads:
Static image ads on social media platforms.
Video Ads:
Short video clips used to promote products or services.
Carousel Ads:
Advertisements with multiple images or videos that users can swipe
through.
Slideshow Ads:
Ads created using a series of images to tell a story or showcase a
product.
4. Native Ads
In-Feed Ads:
Ads that blend into the content feed of a platform.
Sponsored Content:
Promoted articles or content that matches the platform's editorial
style.
5. Video Marketing
Outstream Ads:
Short video ads that appear before the main video content.
In Stream Ads:
Video ads shown in the middle of longer video content.
Feed Ads:
Ads displayed after the main video content feed
Bumper Ads:
6 Sec Ads On YouTube
YouTube Mast head:
Ads that appear on the top of YouTube Feed
6. Email Marketing
Newsletter Ads:
Ads included in email newsletters.
Sponsored Emails:
Dedicated emails sent to a targeted audience.
7. Content Marketing
Branded Content:
Content created by brands to promote their products or services.
Infographics:
Visual representations of information with brand-related content.
8. Affiliate Marketing
Affiliate Links and Banners:
Partners promote a brand's products or services on their platforms
using unique affiliate links and banners.
9. Interactive Ads
Interactive Polls and Quizzes:
Engaging content that encourages user interaction.
Augmented Reality (AR) Ads:
Ads incorporating augmented reality elements for an immersive
experience.
10. Programmatic Ads
Automated Bidding:
Real-time bidding on ad inventory to reach specific audiences.
Dynamic Ads:
Ads that change based on user behavior and preferences.
11. Mobile Ads
Interstitial Ads:
Full-screen ads that appear between content.
Online Media
Schedule / Digital Marketing Strategy
Elements Of Media Scheduling / Strategy
1) Product Details
2) AOV / Price Of Product
3) Client Objective
4) USP
5) Target Audience
6) Target Location
7) Demographic Details
8) Magnet
9) Budget
10) Channels Of Marketing / Placement
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App Install Ads:
Encourage users to download mobile applications.
12. Voice Search Ads
Voice-Optimized Content:
Content designed to be compatible with voice search queries.
Digital marketers often use a combination of these ad formats to
create comprehensive and effective campaigns based on their target
audience and marketing objectives. The choice of ad format depends
on factors such as platform, audience behavior, and campaign goals.
How To Buy Online Media For Interactive Advertising?
1) Who Is My Target Audience?
2) Where Is My Target Location?
3) Where My User Is Spending Most Of Their Time?
Buying Models In
Digital Marketing / Bidding Strategy
4) Cost Per Click (CPC) : Manual CPC & Enhanced – CPC
5) Cost Per View (CPV)
6) Cost Per Thousand Impressions ( CPM)
7) Target Cost per Acquisition (TCPA)
8) Maximize Clicks
9) Maximize Conversions
10) Target ROAS (Return On Ad Spends)
