Global Cardiac Science

KOL & KDM Analysis

and CRM Management

Name: Archisman Som

Roll no: 107/MBA/231015
Registration no: 146-1111-0221-18
Session: 2023-2025
Course: MBA (Day)
Specialization: Business Analytics &
Systems Management

Cardiac Science
DECLARATION
I, Archisman Som, CU Registration Number 146-1111-0221-18 and Roll Number
107/MBA/231015, an MBA student of Indian Institute of Social Welfare and Business
Management (IISWBM), affiliated to The University of Calcutta (CU), hereby declare
that this Summer Internship Project Report entitled “Global Cardiac Science KOL &
KDM Analysis and CRM Management” is a bonafide project work undertaken by me
at TheRightDoctors, Hyderabad, Telangana, during the period of June-August, 2024 as
partial fulfilment of the requirements for the Degree of Master of Business
Administration (MBA) of University of Calcutta.

Further, the same Project Report has not been submitted by me elsewhere for the
award of any Degree, Diploma or other qualification.
ACKNOWLEDGEMENT

I would like to express my sincere gratitude to everyone who has been a

part of my summer internship project at TheRightDoctors.

Firstly, I extend my heartfelt thanks to Nancy Ma’am for her valuable

guidance, mentorship, and support throughout the period of this
internship. Her constant encouragement and insightful feedback have
greatly contributed to my learning experience.

I would also like to thank Jay Sir for his continuous support and for
providing valuable insights that helped shape the project’s direction. His
expertise and advice have been instrumental in enhancing my
understanding of the subject matter.

A special note of thanks to Dr. Kiruba Ma’am, whose constructive

feedback and professional insights have enriched the quality of my
work. Her in-depth knowledge and leadership were a great source of
inspiration.

I am also grateful to Nikita Ma’am for her guidance and support during
this internship. Her practical advice and timely assistance helped me
overcome challenges and complete the project successfully.

Lastly, I would like to thank my colleagues and the entire team at of

Business Research for providing a collaborative and learning-friendly
environment. This experience has been truly rewarding, and I have
gained valuable knowledge and skills that will contribute significantly to
my career growth.

Thank you all for your support and guidance throughout this journey.

Sincerely,
Archisman Som
Business Analyst Intern
 Table of
CONTENTS
01 EXECUTIVE SUMMARY 1

02 INTRODUCTION 2

03 PROJECT SCOPE 3

04 OBJECTIVE 4
05 ABOUT THERIGHTDOCTORS 5-6
06 RESEARCH METHODOLOGY 7 - 13
07 DATA COVERAGE 14 - 15
08 ANALYSIS & INTERPRETATION 16
09 FINDINGS 17 - 18

10 CONCLUSION 19
11 SUMMARY OF PROJECT 20
12 RECOMMENDATIONS 21 - 22
13 LIMITATIONS OF PROJECT 23
14 SCOPE FOR FUTURE 24
15 BIBLIOGRAPY 25
EXECUTIVE SUMMARY
This project aims to create a comprehensive global database of Key Opinion Leaders
(KOLs) and Key Decision Makers (KDMs) in cardiac care, leveraging CRM management
to enhance strategic decision-making and foster collaboration across the healthcare
ecosystem. The database will compile detailed profiles of leading doctors, industry
contacts, and their affiliations, expertise, and social media presence. The objective is
to support TheRightDoctors’ (TRD) content publication and strategic initiatives by
identifying and engaging top experts in cardiac science.

Data collection is carried out through online searches, social media platforms (Google,
LinkedIn, Facebook, Instagram, Twitter), and conference brochures, ensuring
adherence to ethical and legal standards. By centralizing this information, TRD will be
able to draw data-driven insights that can inform their strategy and improve
engagement with leading professionals in the medical field.

The project is organized into weekly tasks, systematically gathering and analyzing
data from different sources. Early findings reveal a regional concentration of leading
doctors in southern and eastern India, a low rate of new drug approvals since 2011, and
the presence of numerous previously unknown medical device and pharmaceutical
companies. These findings suggest opportunities for increased outreach to
underrepresented regions and for promoting innovation within the pharmaceutical
sector.

Recommendations include expanding TRD’s network by targeting influential doctors in

underserved regions, collaborating with KOLs to champion TRD initiatives, promoting
innovation in the pharmaceutical industry, and highlighting lesser-known medical
device companies. Implementing these strategies will enable TRD to strengthen its
influence in the medical and pharmaceutical industries, enhance collaboration, and
drive growth in cardiac care initiatives.

This project plays a crucial role in fostering innovation and ensuring balanced
representation of experts across regions, thereby contributing to the overall
advancement of cardiac healthcare globally.

1
INTRODUCTION
THIS INITIATIVE FOCUSES ON IDENTIFYING TOP DOCTORS AND KEY OPINION LEADERS
(KOLS) IN CARDIAC SCIENCE ACROSS INDIA, THE USA, AND EUROPE, ALONGSIDE
RELEVANT PHARMACEUTICAL FIGURES AND MEDICAL DEVICES. UTILIZING CONFERENCE
DATA AND ONLINE SOURCES, A CENTRALIZED EXCEL DATABASE WILL SYSTEMATICALLY
TRACK THIS INFORMATION FOR INFORMED CONTENT AND STRATEGY DEVELOPMENT ON
PLATFORMS LIKE THERIGHTDOCTORS.

The healthcare landscape in India and worldwide is

witnessing rapid transformations, driven by technological
advancements and the globalization of medical
practices. In this dynamic environment, the role of top
doctors and key opinion leaders (KOLs) in shaping
healthcare policies, advancing medical research, and
enhancing clinical practices is increasingly critical.
Identifying and analyzing data on these top doctors,
especially within the domain of Cardiac Science,
becomes essential for developing informed content and
strategies for TheRightDoctors (TRD) and similar
platforms. This initiative focuses on establishing a robust
framework to locate and analyze the leading figures in
Cardiac Science across India and other regions, including
the USA and Europe.

The initiative also aims to the influential figures within the

pharmaceutical industry at various levels. It
encompasses the collection of detailed information on
relevant drugs and medical devices, as these
components are integral to understanding the broader
context of Cardiac Science. Primary data sources include
conference brochures, which often list notable speakers
and participants, and Google searches, supplemented by
data from other medical websites.

Maintaining meticulous records is a cornerstone of this

endeavor, with a strong emphasis on utilizing Excel to
track information on doctors, conferences, drugs, and
6500+
cardiologists available
devices systematically. This database will serve as a
in India
centralized repository, facilitating the tracking and
analysis of trends, and enabling the TRD team to engage
effectively with the medical community. In essence, the
introduction sets the stage for a comprehensive
exploration into the identification and analysis of key
opinion leaders in Cardiac Science, underpinning the
need for thorough data collection and record
maintenance.

2
PROJECT SCOPE

PURPOSE
To enhance strategic decisions in cardiac care through comprehensive
analysis of Key Opinion Leaders along with Key Decision Makers and
effective CRM management on a global scale.

OBJECTIVE
To identify and engage Key Opinion Leaders and Key Decision Makers in
global cardiac science, utilizing CRM management for data-driven insights
and enhanced collaboration across the healthcare ecosystem.

RESEARCH
Collecting data from platforms like Google, LinkedIn, Facebook, Instagram,
and Twitter can serve purposes like market research, competitive analysis,
and personal insights. However, it's crucial to approach this task ethically
and legally, adhering to each platform’s privacy policies and terms of
service.

REVIEW
Developing a comprehensive global database of key opinion leaders and
decision-makers in cardiac science will provide a centralized and detailed
resource for identifying and engaging with top experts. This database will
facilitate collaboration, inform strategic decisions, and offer vital insights
into global research trends and emerging topics in cardiac science.

3
OBJECTIVE
The primary objective of this initiative is to develop a comprehensive database of key
opinion leaders and key decision-makers in the field of Cardiac Science, both within
India and internationally. This database aims to serve as a centralized, detailed
resource for pinpointing and engaging with leading experts, providing TRD with the
insights and connections necessary for future content publication and strategic
planning. By mapping out the landscape of KOLs in Cardiac Science, TRD can better
understand the global research trends and emerging topics in the field, facilitating
more targeted and impactful content creation.

In addition to doctors, the initiative seeks to include key contacts within the
pharmaceutical industry, recognizing the interconnected nature of healthcare and
pharmaceutical advancements. By incorporating information on relevant drugs and
medical devices, the database will offer a holistic view of the Cardiac Science domain,
encompassing the tools and innovations that are shaping the field.

The objective also includes maintaining detailed records of these entities, ensuring
that the data is organized, accessible, and easily updatable. This comprehensive
approach to data collection and organization will enable TRD to navigate the complex
landscape of Cardiac Science with greater precision and foresight, ultimately
enhancing their ability to contribute meaningfully to the field.

4
ABOUT THERIGHTDOCTORS
History
Founded in 2013, The Right Doctor emerged with a mission to revolutionize the
intersection of technology and medicine. As a budding organization based in
Hyderabad, Telangana it focuses on providing insightful content and support to
medical professionals and the broader community. With a commitment to advancing
medical knowledge and bridging gaps in healthcare marketing, The Right Doctor
strives to enhance the visibility of super-specialty doctors and the latest
developments in medical science.

Name and Address

Organization Name: The Right Doctor
Address: 1-8-853, Prakash Nagar, Begumpet, Hyderabad, Telangana - 500003, India

Organizational Chart
CEO

Human Finance Business Technical

Resource Research
and
Head Head
Head Analysis
TL TL
TL
Head
Intern Intern
Intern
TL

Intern

Each department is led by a head, supported by two team leaders, fostering

collaboration and effective management within the organization.

Products and Services Delivered

The Right Doctor offers a comprehensive suite of products and services aimed at
enhancing medical education and awareness, including:
YouTube Channel Content: Live sessions on recent technological advancements
and developments in the medical sector. In-depth discussions on various diseases,
including cardiology, neurology, endocrinology, oncology, gynecology, hepatology,
nephrology, and ENT.
Live Surgical Demonstrations: Telecasts of complex surgeries, including
cardiothoracic, neurological, and nephrological operations, allowing viewers to
witness cutting-edge medical practices.

5
 Publication of Articles and Journals: Research papers and articles highlighting recent
advancements in medical science. Analyses of the after-effects of COVID-19 on
healthcare and insights into various diseases.
Collaborations with Medical Devices and Pharmaceutical Companies: Bridging the
gap between marketing teams and super-specialty doctors to foster better
understanding and collaboration.
Direct Research Paper Publishing: Providing a platform for super-specialty doctors
lacking social media presence to publish their research.
Live Telecasts of Medical Conferences: Broadcasting key medical conferences like
ICCCON , YUVA, etc to increase accessibility and engagement.
Pharmaceutical Marketing Awareness: Educating pharmaceutical marketing teams
about newly invented salt compositions for product development.

Revenue Generation Process

The Right Doctor employs a multi-faceted revenue generation strategy to ensure
sustainability and growth:
YouTube Advertisement Revenue: Generating income through ad placements on the
YouTube channel
Sponsorships for YouTube Videos: Partnering with companies for sponsored content
and promotions.
Commissions from Pharmaceutical Companies: Earning commissions for facilitating
connections between marketing teams and doctors.
Research Paper Commissions: Charging fees for publishing research papers of
doctors, enhancing their visibility.
Consultancy Fees: Offering consultancy services related to awareness of newly
invented salt compositions and other innovative medical products.

Through its diverse offerings and strategic revenue generation methods, The Right Doctor
aims to be at the forefront of medical education and collaboration, contributing to a more
informed and connected healthcare community.

6
RESEARCH METHODOLOGY
The research methodology for collecting data on prominent doctors in Cardiac
Science involves a systematic and multi-faceted approach, leveraging various online
tools and platforms. This methodology is designed to ensure the comprehensive
gathering of relevant information, facilitating the development of a detailed database
for future networking and strategic initiatives.

The process begins with online searches, primarily utilizing search engines like Google
to gather initial contact information and professional backgrounds of the identified
key opinion leaders in Cardiac Science. These searches often yield valuable data from
various sources, including medical websites, academic publications, and news
articles, providing a foundational understanding of each doctor's professional
standing and contributions to the field.

Social media platforms play a crucial role in the research methodology, offering
insights into the professional activities, affiliations, and networks of these doctors.
Platforms like LinkedIn are particularly useful for accessing detailed professional
histories, educational backgrounds, and current positions, while Facebook, Instagram,
and Twitter provide a glimpse into their broader social engagement and public
influence. By analyzing the social media activity of these doctors, researchers can
identify their areas of interest, expertise, and influence within the medical community.

To organize and manage the collected data efficiently, tools like Google Sheets and
Zoho forms are employed. Google Sheets serves as a dynamic platform for compiling,
updating, and sharing information among the research team, ensuring that the data
remains accessible and up-to-date. Zoho forms are utilized to capture and structure
data inputs systematically, allowing for easy integration of new information as it
becomes available.

The methodology also includes reviewing conference brochures, which often list
prominent speakers and participants, providing a direct link to the leading voices in
Cardiac Science. By incorporating data from these brochures, the research team can
identify emerging trends and key discussions within the field.
Overall, the research methodology combines online searches, social media analysis,
and organized data management to create a comprehensive database of prominent
doctors. This approach not only ensures the accuracy and relevance of the collected
data but also enhances the team's ability to engage effectively with the medical
community, fostering future collaboration and knowledge sharing.

The research design for this initiative is meticulously structured to ensure a systematic
approach to data collection and analysis on doctors in the field of Cardiac Science.
The design is organized around weekly tasks, which allows for a disciplined and
consistent process. This structure helps maintain focus and ensures that all relevant
information is captured in a timely and organized manner.

7
The primary goal of the research design is to identify key medical figures in Cardiac
Science and compile comprehensive profiles for each. These profiles include a range
of information such as contact details, professional experience, and social media
activity. The information is gathered from publicly available sources, ensuring that the
data collection process is both ethical and transparent. Online searches are used to
gather initial data, leveraging platforms such as Google to access various sources like
medical websites, news articles, and academic publications. These searches provide a
broad understanding of each doctor's professional background and contributions to
the field.

Social media platforms are another critical component of the research design. By
examining the social media activity of these doctors on platforms like LinkedIn,
Facebook, Instagram, and Twitter, the research team gains insights into their
professional networks, areas of interest, and influence within the medical community.
This information is vital for understanding the broader context of their work and their
engagement with peers and the public.

To organize and manage the collected data, tools like Google Sheets and Zoho forms
are employed. Google Sheets serves as a collaborative platform where the research
team can compile, update, and share information efficiently. This ensures that the
data remains accessible and up-to-date for all team members. Zoho forms are used
to structure the data inputs systematically, allowing for easy integration and analysis.

The research design presents a comprehensive and structured approach to

constructing a detailed database of key opinion leaders in Cardiac Science. By utilizing
online resources and social media platforms, the design offers a multifaceted view of
each doctor's professional landscape, including their experience, achievements, and
areas of influence. This in-depth understanding enables the research team to identify
opportunities for networking and collaboration, ultimately fostering stronger
connections and partnerships within the medical community. The robust methodology
ensures that the database remains relevant and adaptable to the evolving dynamics
of the field.

In a hospital in India, the cost of

managing a cardiovascular illness
per patient is around

INR 2,25,293

8
Key Opinion Leaders (KOLs) Searching Process: Step-by-Step
Guide

Step 1: Search Conferences

Objective: Identify potential Key Opinion Leaders (KOLs) by exploring relevant medical
conferences.
Action: Compile a list of recent and upcoming conferences specific to your field of
interest. Focus on events featuring influential speakers, panel discussions, and
networking opportunities to ensure the information is current and relevant.

Step 2: Extract KOLs from Conference Committees

Objective: Identify key figures in the field from conference committees.
Action: Review the list of members in the executive and organizing committees of the
conferences. Note the contact numbers and email addresses of these individuals if
available in the conference brochure.

Step 3: Gather Additional Details

Objective: Collect comprehensive contact and professional information.
Action: Utilize search engines like Google to find additional information on the
identified KOLs. Look for contact numbers, email addresses, experience levels, personal
websites, and social media presence.

Step 4: Focus on LinkedIn

Objective: Leverage LinkedIn for detailed professional insights.
Action: Explore the LinkedIn profiles of the identified KOLs to obtain detailed information
such as their specialization, designation, experience, last degree, and current hospital.

Step 5: Analyze Social Media Activity

Objective: Understand the KOLs’ expertise and recent professional activities.
Action: Review the social media posts of the doctors to look for evidence of their
attendance at reputed conferences, recent travels, or newly published papers.

Step 6: Check Previous Collaborations with TRD

Objective: Assess whether the identified Key Opinion Leaders (KOLs) have previous
affiliations with TheRightDoctors (TRD).
Action: Research and investigate any past collaborations, partnerships, or interactions
these KOLs may have had with TRD to understand their prior relationship and influence
within the organization.

Step 7: Develop Approaching Strategies for TRD

Objective: Craft tailored strategies for engaging with the KOLs.
Action: Based on the collected information, develop personalized strategies for TRD to
approach each KOL. Consider their expertise, past collaborations, and current
professional activities to create meaningful engagement proposals.

9
Key Decision Makers (KDM) Searching Process: Step-by-Step
Guide

Step 1: Search Company Name on LinkedIn

Objective: Initiate the search for key decision-makers within a targeted company to
enhance engagement strategies.
Action: Use LinkedIn's search bar to locate and access the company's official LinkedIn
page, ensuring you gather information about the organization and its employees.

Step 2: Navigate to the “People” Section

Objective: Identify and compile a list of the company's employees.
Action: Navigate to the company’s LinkedIn page and click on the “People” section. This
area contains a comprehensive directory of all employees who have created and
shared their LinkedIn profiles for professional networking.

Step 3: Filter by Domain or Department

Objective: Narrow down the search to specific departments or areas of expertise
relevant to cardiology.
Action: Utilize LinkedIn filters to focus on domains such as “cardiology” or departments
like “marketing.” This approach helps identify individuals who are directly involved in
relevant areas within the company.

Step 4: Access Profiles of Relevant Contacts

Objective: Identify and assess potential KDMs in the marketing department.
Action: Click on the profiles of employees in the marketing department or those
working in relevant domains to review their professional details.

Step 5: Collect Details of the Contact

Objective: Gather detailed professional information on selected contacts to
understand their background and expertise in cardiology.
Action: Review each LinkedIn profile, noting the individual's designation, latest
education credentials, a summary of their professional experience, and insights from
their most recent posts or activity on the platform.

Step 6: Research on Drugs

Objective: Understand the company’s products and the marketer’s involvement.
Action: Research the drugs that the marketer is involved with or popular drugs of the
company. Use platforms like 1mg to find substitutes based on the salt composition.

Step 7: Develop Recommendations for TRD

Objective: Craft specific strategies for approaching the marketer.
Action: Leverage the marketer's expertise with specific drugs, highlight TRD's content
relevance to their work, and reference recent LinkedIn achievements to tailor outreach,
fostering collaboration and enhancing engagement.

10
Key Decision Makers and Devices in Cardiology: Step-by-
Step Guide

Step 1: Search for Devices Used in Cardiology

Objective: The primary goal is to identify the essential devices that are critical in the
field of cardiology. These devices play a significant role in diagnostics, treatment, and
post-operative care for cardiac patients. Understanding the variety of devices
available helps focus on key manufacturers and professionals associated with them.
Action: Common cardiology devices include stents, pacemakers, defibrillators,
angioplasty balloons, echocardiography machines, cardiac catheters, heart monitors,
electrocardiograms (ECG), Holter monitors, ventricular assist devices (VADs), and
cardiac ablation systems for diagnosing and treating heart conditions.

Step 2: Identify Top Manufacturers

Objective: The goal of this step is to Identify top cardiology device manufacturers to
understand market leaders in producing critical life-saving cardiac tools and
equipment.
Action: Top cardiology device manufacturers include Medtronic, Abbott, Boston
Scientific, Philips, Edwards Lifesciences, Johnson & Johnson, Siemens Healthineers, GE
Healthcare, Terumo, and Biotronik. These companies are recognized for producing
essential medical devices in cardiac care.

Step 3: Search Company Name on LinkedIn

Objective: The aim here is to locate the official LinkedIn pages of the top cardiology
device manufacturers. These pages will serve as a gateway to discovering employees,
particularly marketers, who work with these cardiology devices.
Action: Using the company names from Step 2, type them into the LinkedIn search bar
and select the official LinkedIn page of the company. This will bring up their profile,
which includes company details, updates, and most importantly, their employee
directory. Ensure accessing verified pages by looking for the LinkedIn verified badge.

Step 4: Navigate to the “People” Section

Objective: The purpose of this step is to access the company’s employee directory
through LinkedIn. This directory will give you a comprehensive view of the employees
currently working for the company, including marketers and other key personnel.
Action: On the company’s LinkedIn page, navigate to the “People” section to view
employees who list the company as their current workplace. This feature helps identify
professionals in marketing, product management, and other key roles for networking
purposes.

Step 5: Filter by Domain or Department

Objective: To refine the search to only include employees working in specific
departments or fields relevant to your project, such as the marketing or cardiology
product departments.

11
Action: LinkedIn’s advanced filters help narrow searches by department (e.g.,
Marketing, Sales, Medical Devices), location, and job function, enabling you to target
regional marketing professionals or senior executives for more relevant connections.

Step 6: Access Profiles of Relevant Contacts

Objective: To identify key decision-makers within the marketing and product
management departments who are involved with cardiology devices.
Action: Once the filtered results are available, review each profile thoroughly. Look at
the employee’s role, experience, and any mention of their involvement in cardiology
devices. Key titles to look out for include “Marketing Manager,” “Product Manager,”
“Sales Director”. Make note of professionals who have several years of experience and
seem to have a leadership role.

Step 7: Collect Contact Details

Objective: In this step, the objective is to gather professional details of the selected
marketing contacts that will be useful for further engagement.
Action: Collect essential information such as the person’s designation, LinkedIn profile
URL, education background, recent posts, and job descriptions. Pay attention to any
articles or posts they’ve shared related to cardiology devices, as this will provide
insight into their focus areas and engagement with specific products.

Step 8: Categorize Marketers

Objective: To organize the marketers by their level of seniority, helping to create a
clearer structure for future engagement and strategy formulation.
Action: Categorize professionals as senior (Director, VP, 10+ years, key decision-
makers), mid-level (Manager, 5-10 years, involved in strategy execution), or junior
(Executive, 0-5 years, supports campaigns). Tailor your outreach based on their
influence and role.

Step 9: Research on Devices

Objective: To understand the specific cardiology devices that the marketers are
involved with, and gain more insight into the products produced by their companies.
Action: Once marketing professionals are identified, research cardiology devices they
manage through company websites, brochures, or catalogs. Focus on recent
innovations, gathering technical details on product benefits and advancements in
cardiology to support strategic insights.

Step 10: Develop Recommendations for TRD

Objective: To formulate a strategy for engaging with key marketers that aligns with
TRD’s objectives and overall goals in the field of cardiac care.
Action: TRD should engage marketing professionals by proposing collaborative events,
content partnerships, and device promotions tailored to their company's focus,
fostering mutual goals through targeted outreach, shared expertise, and leveraging
TRD's platform for enhanced visibility and audience engagement.

12
Drug Search Process: Step-by-Step Guide

Step 1: Recent Drug List Search Using an AI Tool

Objective: Identify the latest drugs in a specific domain or for a particular condition.
Action: Utilize an AI tool or database dedicated to drug information to find a list of
recently developed or released drugs. Filter by therapeutic area, drug class, or
condition as necessary to refine your search.

Step 2: Check FDA Approval Year

Objective: Determine the approval status and timeline of the drugs.
Action: Use a search engine like Google to find the FDA approval year for each drug in
your list. This can be done by searching the drug’s name followed by “FDA approval
year.” Look for official FDA documents or reputable medical websites that provide this
information.

Step 3: Identify Salt Composition and Substitutes

Objective: Find alternative drugs with the same active ingredients.
Action: Once you have the list of drugs, note their salt compositions. Then, use an
online platform like 1mg to search for substitutes available in India. Enter the salt
composition in the search bar to find a list of alternative drugs that contain the same
active ingredients.

Step 4: List the Substitutes

Objective: Create a comprehensive list of alternatives.
Action: Compile a list of all the substitutes identified on 1mg or similar platforms.
Include relevant details such as brand names, manufacturers, and variations in
dosage or formulation.

13
DATA COVERAGE
THIS RESEARCH INITIATIVE AIMS TO BUILD A COMPREHENSIVE DATABASE OF DOCTORS
AND KEY PHARMACEUTICAL CONTACTS ACROSS VARIOUS MEDICAL SPECIALTIES. BY
COMPILING DETAILED PROFILES, INCLUDING PROFESSIONAL EXPERIENCE, CONTACT
INFORMATION, AND SOCIAL MEDIA ACTIVITY, THERIGHTDOCTORS (TRD) CAN ENHANCE
THEIR NETWORKING, CONTENT PUBLICATION, AND COLLABORATION EFFORTS.

This research initiative involves a

comprehensive data collection
process targeting doctors and key
pharmaceutical contacts across
various medical specialties. By
compiling detailed profiles of these
influential individuals, the study
aims to create a robust and
dynamic database.

The database will serve as a vital

resource for TheRightDoctors (TRD),
enhancing content publication and
networking. It will feature profiles
with professional experience,
contact details, and social media
activity, enabling effective
engagement with top medical
professionals and pharmaceutical
KEY TAKEAWAYS
experts. This approach fosters
collaboration, provides insights into
expertise and achievements, and
facilitates direct outreach within
0.5%
of the total doctor population makes up
the healthcare ecosystem.
cardiologists

Overall, The sample description

showcases a strategic approach to 42
creating a comprehensive doctors of about 42 per 10,000 population .
database that supports TRD's Kerala had the highest density of cardiologist
and Jharkhand has the lowest density.
immediate goals while establishing
a foundation for
engagement and collaboration
ongoing
9000+
with key figures in the medical and patients per cardiologist in India.
pharmaceutical sectors. This
initiative emphasizes the 50
importance of meticulous planning years is the average age of myocardial
and execution. infarction in India

14
Overview of excel data:
1. Total KOL: 225

2. Total drug with substitutes after 2011: 65

3. Total devices / equipments: 36

15
ANALYSIS & INTERPRETATION
Data analysis of social media profiles belonging to doctors and key pharmaceutical
contacts offers invaluable insights for shaping effective business strategies. By closely
examining their online activities, professional interactions, and public engagements,
organizations like TheRightDoctors (TRD) can gain a deeper understanding of the
digital behaviors and preferences of these professionals. This analytical approach
empowers TRD to customize strategies that resonate with their target audience,
ultimately fostering stronger relationships and enhancing outreach efforts.

Firstly, social media profiles act as a window into the interests, expertise, and
professional networks of doctors and pharmaceutical contacts. By tracking posts,
comments, and interactions, TRD can pinpoint key areas of interest and influence. This
data allows for the identification of topics that resonate most with these individuals
and highlights how they engage with relevant content. Understanding these
preferences enables TRD to tailor their communication strategies and content to
better align with the specific interests and needs of their audience.

Moreover, analyzing professional interactions on social media unveils potential

collaboration and networking opportunities. By identifying influential figures and key
opinion leaders within the medical and pharmaceutical sectors, TRD can prioritize
engagement with these individuals, cultivating relationships that may lead to strategic
partnerships or collaborative projects. This targeted approach ensures that TRD's
efforts are focused on individuals who are most likely to be receptive and impactful in
their fields.

Additionally, public engagements—such as participation in industry discussions or

sharing relevant research—provide insights into the professional standing and
credibility of these individuals. By assessing their contributions and influence within the
industry, TRD can better gauge their positioning and potential impact, further refining
their strategies for outreach and engagement. Overall, this comprehensive analysis of
social media profiles equips TRD with the tools necessary to build effective, data-
driven business strategies that resonate with key stakeholders.

IN SUMMARY, LEVERAGING SOCIAL MEDIA DATA ENABLES THERIGHTDOCTORS (TRD) TO

DEVELOP PRECISE COMMUNICATION AND ENGAGEMENT STRATEGIES THAT
SIGNIFICANTLY INCREASE THE CHANCES OF FORGING SUCCESSFUL PARTNERSHIPS AND
CONTENT PUBLICATION EFFORTS. BY ANALYZING THE DIGITAL FOOTPRINTS OF KEY
STAKEHOLDERS, TRD GAINS CRITICAL INSIGHTS INTO THEIR INTERESTS AND
PREFERENCES. THIS STRATEGIC UNDERSTANDING TRANSFORMS SOCIAL MEDIA
ANALYSIS INTO A POWERFUL TOOL FOR CRAFTING IMPACTFUL BUSINESS STRATEGIES
THAT ALIGN TRD'S INITIATIVES WITH THE SPECIFIC NEEDS AND INTERESTS OF
PROFESSIONALS WITHIN THE MEDICAL AND PHARMACEUTICAL SECTORS.

16
FINDINGS

225 27 47 65 36
KOL KOL’S BAR KDM’S BAR DRUG SUBSTITUTES DEVICES

Maharashtra has the highest number of cardiologists in the

sample, followed by Delhi, West Bengal and Karnataka.
Least number of cardiologists were found from Chhattisgarh,
Manipur, Nagaland

REGIONAL CONCENTRATION OF DOCTORS:

MAJORITY OF THE 150 DETAILED DOCTOR PROFILES ARE CONCENTRATED IN SOUTHERN AND EASTERN INDIA,
REFLECTING REGIONAL PROMINENCE IN MEDICAL EXPERTISE.

HIGH-PROFILE DOCTORS:
MANY DOCTORS ARE CLASSIFIED AS "STARS" AND "SUPERSTARS" IN BUSINESS ANALYSIS REPORTS, INDICATING
THEIR SIGNIFICANT INFLUENCE IN INDIA'S MEDICAL FIELD.

LOW NEW DRUG APPROVALS:

SINCE 2011, THE PHARMACEUTICAL SECTOR HAS SEEN A LOW COUNT OF NEW DRUG APPROVALS, HIGHLIGHTING
A POTENTIAL GAP IN INNOVATION.
EMERGING MEDICAL COMPANIES:
A SUBSTANTIAL NUMBER OF PREVIOUSLY UNKNOWN COMPANIES IN MEDICAL DEVICES AND DRUG PRODUCTION
WERE IDENTIFIED, REVEALING OPPORTUNITIES FOR INDUSTRY COLLABORATION.

PARTNERSHIP OPPORTUNITIES:
THESE FINDINGS PRESENT NETWORKING AND COLLABORATION OPPORTUNITIES FOR THERIGHTDOCTORS WITHIN
THE PHARMACEUTICAL AND MEDICAL DEVICE INDUSTRIES.

THE ANALYSIS REVEALS REGIONAL DISPARITIES AMONG INDIA'S TOP DOCTORS AND
HIGHLIGHTS PARTNERSHIP OPPORTUNITIES IN MEDICAL DEVICES AND PHARMACEUTICALS
FOR THERIGHTDOCTORS.

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The analysis of doctor profiles in India, maintained in Excel, reveals a significant
regional concentration. Out of a total of 150 detailed profiles, the majority are from the
southern and eastern regions, with markedly fewer profiles from the western and
northern regions. This geographic distribution suggests that the southern and eastern
regions are home to a higher concentration of leading doctors, reflecting a possible
regional disparity in the prominence and influence of medical professionals. Within the
Business Analysis Reports (BARs), it was observed that many of these doctors are
classified as "stars" and "superstars," indicating their high level of recognition and
influential positions in the medical field across India. This categorization highlights
their exceptional expertise and prominence within the medical community.

In addition to the analysis of medical professionals, the research also examined the
pharmaceutical landscape, specifically focusing on drugs approved since 2011. The
findings reveal a notably low count of new drug approvals in recent years. This limited
number of approvals suggests a potential gap in innovation and development within
the pharmaceutical sector, signaling an opportunity for future advancements and
new drug development.

Furthermore, the research uncovered a substantial number of companies engaged in

the production of medical devices and drugs, many of which were previously
unknown. This discovery underscores the vast and diverse nature of the
pharmaceutical and medical device industry. The presence and capabilities of these
companies present valuable opportunities for TheRightDoctors to explore potential
networking and collaboration efforts. By understanding this broad landscape, TRD can
identify new avenues for partnerships, ultimately contributing to the growth and
innovation within the medical and pharmaceutical sectors. Overall, these findings
emphasize the importance of regional focus, the recognition of influential medical
professionals, and the exploration of untapped opportunities in the pharmaceutical
and medical device industries.

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CONCLUSION
THE PROJECT SUCCESSFULLY DEVELOPED A COMPREHENSIVE GLOBAL DATABASE OF KEY
OPINION LEADERS AND DECISION-MAKERS IN CARDIAC SCIENCE. BY LEVERAGING
ONLINE TOOLS, SOCIAL MEDIA ANALYSIS, AND CONFERENCE DATA, THE INITIATIVE
PROVIDED VALUABLE INSIGHTS INTO REGIONAL EXPERTISE AND PHARMACEUTICAL
ADVANCEMENTS. FINDINGS HIGHLIGHTED REGIONAL IMBALANCES AND OPPORTUNITIES
FOR INNOVATION IN DRUG DEVELOPMENT AND MEDICAL DEVICES. STRATEGIC
SUGGESTIONS FOCUSED ON EXPANDING OUTREACH, LEVERAGING INFLUENTIAL
DOCTORS, AND PROMOTING PHARMACEUTICAL INNOVATION. IMPLEMENTING THESE
RECOMMENDATIONS WILL ENHANCE TRD’S ENGAGEMENT, FOSTER INDUSTRY
CONNECTIONS, AND DRIVE IMPACTFUL CONTENT CREATION, POSITIONING TRD AS A
PIVOTAL PLAYER IN THE CARDIAC SCIENCE DOMAIN AND THE BROADER MEDICAL
COMMUNITY.

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SUMMARY OF PROJECT 1

The project aims to enhance strategic decision-making in cardiac care by creating a

comprehensive global database of Key Opinion Leaders (KOLs) and Key Decision
Makers (KDMs) in the field. The objective is to leverage CRM management to gain
data-driven insights and foster collaboration across the healthcare ecosystem. The
database will include detailed profiles of leading doctors and industry contacts,
encompassing their affiliations, expertise, and social media presence.

The research involves collecting data from various platforms, including Google,
LinkedIn, Facebook, Instagram, and Twitter, while adhering to ethical and legal
standards. This data will be used to build a centralized resource that supports TRD's
content publication and strategic planning efforts by identifying and engaging top
experts in cardiac science.

The project is structured around weekly tasks to systematically gather and analyze
data. It employs online searches, social media analysis, and conference brochures to
build a detailed database of medical professionals and pharmaceutical industry
contacts. The aim is to understand their professional influence, areas of expertise, and
engagement within the medical community.

Findings indicate a regional concentration of leading doctors in southern and eastern

India, a low count of new drug approvals post-2011, and a diverse landscape of
previously unknown medical device and pharmaceutical companies. These insights
highlight the need for a balanced geographic representation and increased
innovation in the pharmaceutical sector.

Suggestions include expanding outreach to underserved regions, leveraging influential

doctors for TRD initiatives, promoting pharmaceutical innovation, and showcasing
unknown medical device companies. By implementing these strategies, TRD can
strengthen its network, foster collaboration, and drive growth in the medical and
pharmaceutical sectors.

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RECOMMENDATIONS
Based on the findings, here are several strategic suggestions for TRD to enhance its
growth and influence in the medical and pharmaceutical sectors:

1. Expand Geographic Outreach:

Target Underserved Regions: Focus on increasing profiles from the western and
northern regions of India. Initiate targeted outreach campaigns to connect with
leading doctors and medical professionals in these areas. This can balance the
geographic distribution and enhance TRD's presence across the entire country.
Regional Conferences and Workshops: Organize or participate in regional medical
conferences and workshops in the western and northern regions. This can help
establish connections with influential doctors and healthcare professionals who might
not yet be represented in the database.

2. Leverage Influential Doctors:

Engage Star and Superstar Doctors:
Utilize the high recognition and
influential positions of the "stars" and
"superstars" in the medical community
to promote TRD initiatives. Collaborate
with these key opinion leaders for
webinars, interviews, and guest articles
to enhance TRD's credibility and reach.
Mentorship Programs: Establish
mentorship programs where these
influential doctors can guide and
support upcoming medical
professionals, further strengthening the
network.

3. Promote Pharmaceutical Innovation:

Focus on Drug Development: Address the low count of new drug approvals post-2011
by partnering with pharmaceutical companies to foster innovation. Highlight success
stories and breakthroughs in drug development to encourage further research and
investment in this area.
Innovation Challenges: Organize innovation challenges or hackathons focused on
developing new pharmaceutical drugs and medical devices. This can stimulate
creativity and attract talent in the pharmaceutical sector.

4. Highlight Medical Device Companies:

Showcase Unknown Companies: Increase visibility for the numerous previously
unknown companies involved in the production of medical devices and drugs. Feature
these companies in TRD publications, creating a platform for them to share their
innovations and contributions to the medical field.
Partnership Opportunities: Explore partnership opportunities with these companies to
co-develop content, sponsor events, or participate in joint research projects. This can
provide mutual benefits and enhance TRD's industry network.

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5. Utilize Data for Strategic Insights:
Comprehensive Database Utilization: Leverage the detailed and organized database
of doctors to identify trends, gaps, and opportunities within the medical and
pharmaceutical sectors. Use this data to inform TRD's strategic planning and decision-
making processes.
Customized Content and Outreach: Develop customized content and outreach
strategies based on the data insights. Tailor communication and engagement efforts
to meet the specific needs and interests of different regions and professional
categories.

6. Strengthen Online Presence:

Social Media Engagement: Increase engagement on social media platforms by
sharing relevant and timely content related to the findings. Highlight influential
doctors, innovative companies, and emerging trends to attract a wider audience.
Interactive Platforms: Create interactive online platforms or forums where medical
professionals can network, share knowledge, and collaborate on projects. This can
enhance TRD's role as a central hub for medical and pharmaceutical information.

By implementing these suggestions, TRD can expand its reach, foster innovation, and
strengthen its network within the medical and pharmaceutical communities,
ultimately driving growth and achieving its objectives more effectively.

BY IMPLEMENTING THESE SUGGESTIONS, TRD CAN

EXPAND ITS REACH, FOSTER INNOVATION, AND
STRENGTHEN ITS NETWORK WITHIN THE MEDICAL
AND PHARMACEUTICAL COMMUNITIES, ULTIMATELY
DRIVING GROWTH AND ACHIEVING ITS OBJECTIVES
MORE EFFECTIVELY.

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LIMITATIONS OF PROJECT
While the initiative to develop a comprehensive global database of Key Opinion
Leaders (KOLs) and Key Decision Makers (KDMs) in the cardiac care domain has
significant potential, there are several inherent limitations that need to be
acknowledged.

One primary challenge is the dynamic nature of the healthcare industry, necessitating
ongoing updates to the database. New doctors will emerge, existing ones will retire,
and medical innovations will reshape the landscape. Maintaining an accurate
database requires significant labor and time, leading to increased operational
expenses as human resources are needed for continuous updates.

A key limitation of the project is the accuracy of data from secondary sources like
Google, LinkedIn, and social media. Many doctors do not share complete contact
details, leading to potential gaps or outdated information. Consequently, this may
result in errors in the database, affecting the project's ability to accurately represent
the medical community.

The manual process of searching, verifying, and entering data into the Customer
Relationship Management (CRM) system is another major constraint. Manually sifting
through social media profiles, conference brochures, and industry publications to
gather relevant data is highly time-consuming. In some cases, identifying the right
information, especially contact details or professional affiliations, can take hours.
Furthermore, the manual process increases the likelihood of human errors, which can
affect the overall quality of the database.

Moreover, before adding any new data to the CRM, it is essential to first check whether
the information already exists in the system to avoid duplication. This involves cross-
referencing the existing database with new data, which is a tedious and time-
consuming process. Failure to perform this task effectively can lead to data
redundancy, reducing the efficiency of the CRM system. Duplicate entries can also
mislead decision-makers, resulting in ineffective outreach strategies.

Another significant challenge is the limitation in data accessibility and legality. Data
privacy laws, such as GDPR in Europe, can restrict the collection and usage of personal
data. The project must navigate legal and ethical boundaries while gathering data
from various platforms. Compliance with data protection regulations is critical, but it
also limits the scope of data that can be gathered, especially contact information like
phone numbers and email addresses.

In conclusion, while the project has strong potential, it faces challenges like ongoing
updates, manual data collection, and legal restrictions. Success will require
automating processes, ensuring data privacy, and dedicating resources for
maintenance.

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SCOPE FOR FUTURE
The scope of the project has the potential to grow significantly in the future, aligning
with the continuous evolution of the medical field, particularly in cardiac care. With the
increasing advancements in technology, pharmaceuticals, and medical devices, the
demand for up-to-date data on Key Opinion Leaders (KOLs) and Key Decision Makers
(KDMs) will continue to rise. This project can become a critical asset for decision-
making, strategic planning, and fostering collaborations within the healthcare
ecosystem.

As cardiac care evolves with the emergence of new treatments, drugs, and devices,
this database will serve as a vital resource for healthcare organizations,
pharmaceutical companies, and medical professionals looking to engage with the top
experts in the field. The database will enable real-time updates, offering dynamic
insights into KOLs and KDMs, and supporting industry trends by identifying early
adopters and innovators within the medical community.

One of the key future benefits of this project is its capacity to drive more personalized
and targeted content for TRD's publications. By analyzing trends from data collected
across various platforms—such as LinkedIn, Facebook, Instagram, Twitter, and
conference brochures—TRD can better engage with the global cardiac care
community. This will ensure that the organization is not only connecting with leading
doctors but also understanding their impact and influence in the field. Moreover, by
identifying new opportunities for collaboration and outreach, TRD can play a
significant role in shaping the future of cardiac care.

As the database grows, ensuring data collection, management, and accuracy

becomes essential. Manual gathering from sources like social media often leads to
incomplete or inaccurate information, particularly regarding doctors' contact details.
Additionally, updating records for new and retired doctors requires ongoing effort.
Investing in automation tools, such as AI-driven systems and web scrapers, can
streamline data collection and verification, reducing manual labor costs and
improving accuracy while minimizing the time needed for updates.

Further, collaboration with verified sources, such as medical associations or

conference organizers, can help ensure the quality and authenticity of the data. This
can also mitigate the issue of redundancy, where data might already exist in the CRM.
Automating cross-referencing processes within the CRM system would minimize time
spent manually searching for and updating information.

In the long term, the project can adopt a subscription-based model where doctors
and industry professionals can self-register and update their profiles, ensuring real-
time accuracy. A self-sustaining system of continuous data flow will allow TRD to
remain at the forefront of cardiac care innovations. Regularly engaging with these
experts through newsletters, webinars, and industry collaborations will further reinforce
TRD’s position as a leader in strategic decision-making for cardiac care.

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BIBLIOGRAPHY
For gathering KOLs and KDMs details
1.www.linkedin.com
2.www.x.com
3.www.facebook.com
4.www.instagram.com
5.www.practo.com
6.www.justdial.com
7.www.apollo247.com
8.Hospitals official website
9.www.youtube.com

Checking video content created with the KOLs or KDMs

1.www.youtube.com

Gathering details of medicines and their salt compositions

1.www.1mg.com
2.www.chatgpt.com
3.www.gemini.google.com
4.www.linkedin.com
5.Pharmaceutical companies official websites like Glenmark pharmaceuticals, Cipla,
MSD, Astrazeneca, Torrent pharmaceuticals, Abbott, etc.

Gathering details of medical devices

1.www.chatgpt.com
2.www.gemini.google.com
3.www.linkedin.com
4.Medical device companies official websites like Abbott, Medtronic, GE healthcare,
etc.

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