VGUARD INDIAN BRAND WITH LEGACY AND STRONG NETOWRK
VGUARD ALREADY HAS ELECTRIC APPLIANCES, BUT NOT STRONG
INDIAN WOMAN TIME SPENDING TOO MUCH ON WASHING
DISHWASHER IS COMMON IN WESTERN CULTURE AND NECESARY, BUT EVEN RICH EDUCATED INDIANS HESITANT TO
ADOPT BECAUSE OF VARIOUS REASON
- CULTURE
- CLEANINESS (MYTH)
- MORE WATER INTAKE (MYTH)
- INDIAN KITCHENS ARE NT DESIGNED FOR ITS BIG SPACE
WE CONDUCTED INDEPTH INTERVIEW WITH DISHWASHER USERS, AND LITERALLY NONE OF THEM WERE
DISSATISFIED WITH PRODUCT AND VALUE IT OFFERS, AND THEY LITERALLY RECCOMENDS THIS TO EVERY
WE CONDUCTED SAME WITH NON DISHWASHER USERS, AND MAJORITY HAD THIS CLEANINESS ISSUE NAD WATER
INTAKE MYTH, AND ALSO PERCEPTION THAT ITS COSTLY AND NOT VALUE FOR MONEY, BUT IRL THE TIME SPENT
WASHING DISES OVER LIFETIME OF dishwasher and quality of life during that time, spending time with closed peeps. That will
me one of our key communication area, considering how indian youth genz and geny focusing more on quality time spend and
enjoying the present by spending rather than saving alot like old indians
Considering how indias disc]psoble income is irisng and comveneince it is offering, this could be norm in 10-15 years from now on.
Contrary to other kitchen appliance and areas vgaurd associated with, most of them are very cluttered are with majority indian and
overseas compete with alot of options and variety and trust, in a a industry where purchase happens majorly based on
recommendations from peers and staffs and people associated with house work and all
When looking at this market , there are only few names in market, with majority of them overseas brands. Some offer international
variants and people has complained that some of them doesnt hve the capability to clean indian chutneys and curries. They have
introduced indian version also, but they still lackkkk proper awareness among consumers and all of them currently operating a big
ize dishwasher
Looking at this white space potential and future scope of how dishwasher gonna be a norm and big thing in india, vguard being a
indian brand with its various strong areas, can push a indian dishwasher and build the category and speeds the process of how fast
india gets adapted to dishwasher culture and vguard can be a fore runner easily, by offering a product for indian womans/househols
by a indian brands who knows india
The Indian consumer durables market is on a robust growth trajectory, and dishwashers are a part of this expanding market.
V-Guard already identifies consumer durables as a key segment for revenue growth
V-Guard already makes voltage stabilizers specifically for dishwashers, washing machines, and other large appliances. This means
they are already familiar with the power requirements and consumer needs for these types of products. Producing the actual
dishwasher would be a logical step that leverages this existing expertise and customer base.
V-Guard's strategy is to align with the "changing needs of our customers". The demand for technologically advanced and
feature-rich solutions, including appliances, is increasing due to factors like rising disposable income and rapid urbanization.
Dishwashers, as modern, time-saving appliances, fit this trend perfectly.
Expanding into the dishwasher segment would be a form of strategic diversification, allowing V-Guard to reduce its dependence on
any single market. This aligns with the company's long-term growth ambition to be a future-ready and resilient organization.
