1

jHdmdßl ixúOdkj,g f;dr;=re yd ikaksfõok ;dCIKh fhÈh

yels whqre

wxls; wd¾Ólfha kj jd cH l%u

wxls; wd¾Ólh ^Digital Economy)
wxls; ikaksfõok cd," mß.Kl" uDÿldx. iy wfkl=;a wod, f;dr;=re ;dlaIKhka wka;¾.; wxls;
;dlaIKhka u; mokï jq wd¾Ólhla wxls; wd¾Ólh f,i yÿkajhs' fuh wka;¾cd, wd¾Ólh fkdfyd;a
fjí wd¾Ólh f,i o y`ÿkajhs'
•
•
•

1) m%;s fjkafoaish (Reverese Auction)

m%;s fjkafoaisfha jdis

• wju ñ< .Kka hgf;a NdKav yd fiajdjka ñ<oS .ekSug yelsùu'
• ñ< .Kka bÈßm;a lrkakka yg ryis.;j ;ukaf.a ñ< .Kka bÈßm;a lsÍug yelsùu'
• fõ.j;a ùu'

m%;s fjkafoais i`oyd fjka jQ fjí wvú

[Link] , [Link] , [Link] , [Link]

iïm%odhsl fjkafoaisfha iy m%;s fjkafoaisfha fjkialï

 2

2) lKavdhï f,i ñ,§ .ekSu ^Group Purchasing&

fuys§ úúO mqoa.,hka lsih

s ï NdKavhla fyda fiajdjla ms<sn|j lr we;s i,ld n,d tu
weKjqï rdYsh tla weKjqula f,i i,ld tlS jqï bÈßm;a l< mqoa.,hka yg lKavdhï jYfhka tu
weKjqu .ekSug wjia:dj ,ndfoa'
• l=vd mßudKfha is,a,r fj<÷ka Tjqkaf.a kej; úlsŒu i|yd
NdKavj, ñ,lsÍu wdrlaIdlr .ekSug fuu l%uh Ndú;d
• cd;sl fyda wka;¾cd;sl moku [Link] l%shd;auljk mßudKfha is,a,r
fj<÷ka iuÕ o id¾:l f,i ;r. lsÍug bv i,id
lKavdhï ñ,§ .ekSul
NdKavhla ;ks tallhla f,i ñ<§ .ekSfï§ fuka fkdj tu NdKavfhka tall rdYshla ñ<§
.ekSfï§ tallhlg [Link] uqo, wvqfõ' tuksid lKavdhï ñ,§ .ekSu jdisodhl fõ'
lKavdhï ñ,§ .ekSu i|yd we;s fjí wvfõ'
[Link], [Link] , [Link]

3) e- fj<o fmd< (e-market place)

wfkl=;a iud.ï j,g fyda mqoa.,hkag Tjqkaf.a ksIamdok i|yd ,nd .ekSug fukau
.kqfokq" ;ekam;a lsÍu yd fnod yeÍu myiq yd ld¾hlaIu lrk fj<odï cd, ÈhqKq lrjk hï
[Link] i;= wka;¾cd, e-market place f,i y÷kajhs'

;jo wka;¾cd,h yryd isÿjk NdKav fiajd úlsŒu iy ñ<§ .ekSfï idudkH l%shdj,sh e- fj<o
fmd< f,i yeÈkafõ'
fjkafoais lsÍï ^bÈß wdmiq&" kdudj,S' weKjqï lsÍu" wjY;d oelaùñ' fj<| yqjudre ld¾h yd RFQ,
RFI jeks yelshdjka wd§ jQ jd‚cHh yd iïnkaO ld¾hhka imhñka fndfyda ñ,§ .kakkag yd
úl=Kqïlrejkag odhl;ajh imhk wvúhla fõ
fj<| fmd< i|yd we;s fjâ wvú
[Link] , [Link]
e-fj<| fmd<l m%Odk wx. folla mj;S'
1'
2'
Front End
úl=Kqïlrejka iy .eKqïlrejka uqK .efikafka fuu wka;fha§h' fuys§ .eKqïlrejkag úúO
NdKav yd fiajdjka ms<sn| fiùfï myiqlu" úlsŒug we;s NdKav yd fiajd ms<sn| úia;r iy
tys ó< .Kka Shopping Cart myiqlï iy NdKav yd fiajd i|yd wka;¾cd,h Tiafia uqo,a
f.ùfï myiqlï ie,fia'
Back End
jlsŒu i|yd NdKav yd fiajdjka bÈßm;a lsÍu iy .Kqlrejd NdKavh ñ<§ f.k NdKavh Tyq
w;g m;ajk ;=re isÿjk l%shdj,sh fuhg wh;a fõ'
 3

fj<| ixúOdk wdldr ^Business models)

jHdmdrj, Ndú;d jk m%Odk wdlD;s wdldr 3ls'
1.
2.
3.

i. iDcq iïm%odhsl fj<| ixúOdk ^Pure Brick Organization&

NdKav yd fiajd úl=Kqï l%shdj,sh i|yd wka;¾cd,h Ndú;d fkdlrk fj<| ixúOdk" iDcq
iïm%Odhsl fj<| ixúOdk f,i yÿkajhs'
ii. ud¾..; fj<| ixúOdk ^Pure Click Organization&
NdKav yd fiajd úl=Kqï l%shdj,sh i|yd wka;¾cd,h muKla Ndú;d lrk fj<| ixúOdk" ud¾..;
fj<| ixúOdk f,i y÷kajhs'
iii. iDcq yd ud¾..; fj<| ixúOdk ^Brick and Click Organization&
ud¾..; ^on-line& yd ud¾.wm.; ^off-line& hk folg tldnoaO [Link] mj;sk jHdmdr l%uhls'
Bg wu;rj ÿrl:k [Link] wKjqï msßkeusuo isÿjk w;r wju jYfhka ÿrl:k ÿrl:k úl=Kï
ixfhda.h imhhs'
Wod : Tjqkf
a .a tla .vvdjlska mdß[Link] ksIamdok wKjqï lsÍug ud¾..; ^on-
line& wjia:dj i,ik úg, mß[Link].a wKjqu .nvdjlska iDcqju ,nd .ekSug fyda ksjigu
[Link] .ekSug bv i,idfohs'

jHdmdr l%shdldÍ;ajh yd f;dr;=re ;dlaIKfha Ndú;dj

m%Odk jHdmdr l%shdjka 6la i`oyd f;dr;=re ikakf
s õok ;dlaIKh Ndú;d fõ'
1. (Accounting and IT)
2. (Human Resource and IT)
3. (Production and IT)
4. (Marketing, Sales and IT)
5. (Supply Chain Management and IT)
6. (Business Communication and IT)

.sKqïlrKfha f;dr;=re ikaksfõok ;dlaIKfha fh§ï (Accounting and IT)

.sKqï lrk jd¾;d fndfyda jHdmdßl wdh;k" nexl= lrejka yd l<uKdlrh i|yd jHjia:dkql=,g
.sKïq yd jd¾;d iE§u fm;au tys tÈfkod lghq;= j,§ uq<fuh iïm;aj, md,kh i|yd WmldÍ ùug
.sKïq lrK uDÿldx. meflac ;uka i;=j ;[Link]'
.sKï
q lrK moaO;shl m%Odk ixrplj,g my; i|yka tall we;=,;a fõ'
• nvq f,aLK lsÍu (Invoicing)
• ñ,§ .ekqï f,crh (Bought leader/trade creator)
• úl=Kqï f,crh (Trade debtors/sales ledger)
• nexl= iei`ÿu (Bank reconciliation)
• uqo,[Link]ï mqfrdal:kh (Cash flow forescats)
• msßlaiï
q ix;=,kh yd flgqïm;a .sKï q ie,iqu (Producing draft accounts and trial balances)
 4

m%;s,dN
• iajhxl%Sh .sKqïlrK l%shdj,sh
• uq,H o;a; iu`. Ndú;d lrkakka lsys mfofkl=g wjia:dj ,ndoSu
• .sKïq lrK jerÈ wvq lsÍug l%shdmdá Èh;a lsÍu
• ksIamdok ld¾hlaIu;dj jeä lsÍug l%ufõohla y`ÿkajd oSu
• ñ, l%ufhka j¾Okh lsÍug ksuj ï q uÜgu u; msßjehla y`ÿkajdoSu
• weKjqï j¾Okh" f;d. md,kh yd j;alï l<uKdlrKh
Wod- Quick book

udkj iïm;a yd f;dr;=re ;dlaIKh (Human Resource and IT)

wdh;khl udkj iïm;a l<ukdlrk lghq;= f;dr;=re ;dlaIh weiqfrka isÿlrkafka kï th udkj
iïm;a l<uKdlrk moaO;shla f,i y÷kajhs'
wdh;khl udkj iïm; f,i tys fiajlhka Y%u n,ldh oelaúh yelshs'
1. fiajlhka wdh;khg n|jd .ekSu
2. fiajlhkaf.a meñŒu meñfKk fõ,dj igyka lsßu
3. fiajlhkaf.a mâ iïnkaO lghq;=
4. fiajl ld¾h idOkh [Link]ï
5. fiajl mqyqKqj ,nd§u
6. fiajl úia;r kv;a;= lsßu

ksIamdokh yd f;dr;=re ;dlaIKh (Production and IT)

ñ<È.;a wuqøjH j,ska ysñ NdKav olajd mßj¾;kh lsÍfï l%shdj,sh NdKav ksIamdokhg wh;a fõ' wuq
øjH ksñ NdKavhla njg m;alsÍu i|yd [Link] l< hq;= l%shdud¾. rdYshla mj;sk w;r tajd ksis
mßÈ l<uKdlrKh l< hq;=fõ'
ksIamdok l<uKdlrK ld¾hhka f;dr;=re ;dlaIKh Ndú;fhka isÿ lrhs kï th ksIamdok
l<uKdlrK moaO;shla f,i y÷kajhs'

1' CAD Softwares - ie,iqï lsÍfï l%shdj,sh i|yd Ndú;d fõ'

2' CAM Softwares- ksIamdokfha§ WmlrK md,kh i|yd Ndú;d fõ'
3' Simulation Softwares- ksIamdokh ie<iqï lsÍug fuh Ndú;dj; w;r fuhska wjidk
ksIamdokh úYd, msßjehlska f;drj ks¾udKh lsÍug [Link]' fuu uDÿldx. .‚;uh iq;=
tl;=jla jk w;r Ndú;d lrkakdg wod< ld¾hh fkdlsÍfuka mjd ksÍlaIKh yd l%shd l,yel'

wf,úlrkh yd f;dr;=re ;dlaIKh (Marketing, Sales and IT)

ñf,ka fyda jákdlula u; NdKavhla fyda fiajdjla .súiqulg hg;a [Link] úlskqu fõ'
wf,úlrkh,
1' mdß[Link] y÷kd .ekSu'
2' mdß[Link] ;Dma;su;a lsÍug'
3' mdß[Link] rojd ;nd .ekSu;a" Wmfhda.S [Link]'
 5

wf,úlrk yd úlsKqï lrk l%shdj,sh i|yd fj<| oekaùñ Ndú;d l,yel' fï i|yd ,
I. f;dr;=re ;dlaIKh Ndú;fhka wdl¾IŒh fj<| oekaùï ks¾udKh lr mdßfNda.l
s hd
oekqj;a l,yel'
• Graphic softwear
• Animation softwear
• Web site design Development

II. tfiau wka;¾cd,h yd úoHq;a ;emE, Ndú;fhka wmf,úlrkh yd úisKqu isÿ l<yel'
• Online advertistment service
• E-mail advertistment service

III. fj<|du yd úlsKqම් lsÍug Ebay, Amozon

iemhqïodu l<uKdlrkh (Supply Chain Management and IT)

wuq øjHhla ysñ øjhla njg m;a lrk ;=re isÿjk l%shdj,sh iemhqï odu
l<uKdlrKhg wh;a fõ'
iemhqïodu l<uKdlrKh m%Odk ld¾hhka jkqfha"
• iemhqï[Link] wuqøjH ñ<§ .ekSu'
• ñ<È.;a wuqøjH j,ska ysñ NdKav ksIamdokh
• ksñ NdKav mdßfNda.l
s hskg
a wf,ú lsÍu iy fnod yeÍu
iemhqïod l<uKdlrkfha (SCM& f;dr;=re ;dlaIKfha Ndú;
1.

3. Order Tracking & Delivery coordination

jHdmdr ikaksfõokh yd f;dr;=re ;dlaIKh (Business Communication and IT)

jHdmdr i|yd ikaksfõokhg f;dr;=re ;dlaIKh my; l%u [Link] odhl fõ'
1. Web based communication
2. E-mail
3. E-presentation
4. video/audio conference
 6

f;dr;=re yd ikaksfõok ;dlaIKh iy jHdmdßl fufyhqï w;r

iïnkaO;djh
bf,lafg%dksl jd‚cHh ^Electronic Commerce)

• hï l¾udka;hl ksIamdok yd fiajdjkays .ekqï yd úlsKqï l%shdj,s" wka;¾cd, yd wfkl=;a

mß.Kl cd, jeks bf,lafg%dksl moaO;s yryd isÿ fõ kï" th B jd‚cHh f,i y÷kajhs'
• bf,lafg%dksl jd‚cHh jHjydßlj E-commerce f,i y÷kajhs'
• bf,lafg%dksl jd‚ch" cx.u jdkscHh ^Mobile Commerce&" bf,lafg%dksl wruqo,a udrej
^Electronic Funds Transfer& iemhqïodu l<uKdlrkh (Electronic Data Interchange-EDI)"
l<uKdlrk moaO;s ^Inventory Managment System& iy iajhxl%Sh o;a; moaO;sh ^Automated
Data Collection Systems& jeks ;dlaIKhg ne£ mj;S'
• B ^E-Business& úl=kqï wdldrh f,i idudkHfhka jd‚cHh i,lkq
,efí'

B-jHdmdr (E-Business)

úoHq;a jdKscHh hkq wka;¾cd,h Tiafia .Kqfokq lsÍu muKla jk w;r B jHdmdßl jmißh Bg jvd
mq`M,ah'

B-jHdmdßl .Kqfokq j¾. (Types of e-Business Transaction)

•
•
•
•
•
•
•
jHdmdrfhka jHdmdrhg B2B

Wod -
• lsih
s ï NdKavhla ksIamdokh i`oyd wuq øjH ñ,§ .ekSu
• f;d. fjf<kaod úiska [Link] NdKav f;d. jYfhka ñ,§ .ekSu
• f;d. fjf<kaod úiska is,a,r nvq lvj,g NdKav úlsKSu'

NdKav jHdmdr wdh;kh

iemhSu

f;d. fj<o
weKjqï ms<sfj< lsrSu
wdh;kh
fjì wvú
weKjqï
 7

jHdmdrfhka mdß[Link] (B2C)

NdKav
iemhSu jHdmdr wdh;kh

weKjqï ms<sfj< lsrSu

mdßfNda.l
s hd

fjì wvú
weKjqï

mdß[Link] mdß[Link] (C2C)

Wod:- [Link]

mdß[Link] jHdmdßlhdg (C2B)

Wod- lsih
s ï wdh;khla wka;¾cd,h Tiafia ;u wdh;kfha NdKav fyda fiajdjka ms,sn`oj
mdß[Link] [Link] m%;spdr ,nd .kakd w;r ta i`oyd lsih
s ï uqo,la [Link]'

jHdmdrfhka rchg (B2G)

rch úiska wka;¾cd,h Tiafia fgkav¾ le`oùu fï hg;g .efka'

jHdmßl fjí wvúh rch

wdh;kh
 8

jHdmdrfhka fiaj (B2E)

fuysÈ jeä jYfhkau olakg ,efnkafka jHdmdßlhka úiska ;u fiajdodhlhska ;u wdh;kfha fjí
wvúh u`.ska imhk fiajdh
• fufyÈ iEu fiajdodhlfhl=gu ;u ;ukaf.a wdh;ksl úia;r n,d .;yels iy wdh;kh úiska
imhk fjk;a fiajd ,nd .; yels fjí msgqjla ;sfí' fuh Employ portal tl f,i ye`Èkafõ'
• fuu`.ska wdh;kh úiska m,lrk úfYaI ksfõok wef;d;a tajd n,d .;yel'
• ;udg lsih s ï lafIa;%hla ms<sn`o úfYaI mqyqKqjla wef;d;a ta i`oyd b,a,Sula bÈßm;a l, yel'
• ;udf.a ld¾h idOkh ms<sno úfYaI mqyqKj q la wef;d;a ta i`oyd b,a,Sula bÈßm;a l, yel'
• ;udf.a ld¾h idOkh ms<snoj ±k .ekSu i`oyd bv ,nd § we;'
rcfhka mdß[Link] (G2C)

fuu`.ska rchg úYd, uqo,la b;sßjkjd fiau ck;djgo ;u ksjfia isgu rdcH f;dr;=re ±[Link] yd
fiajd ,nd.; yelsh'
Wod- ttps://[Link]/
rdcH fiajd
• jßmKï nÿ f.ùu'
• jdyk wdodhï n,m;%h ,nd .ekSu yd w¨;a lsÍu'
• úNd. fomd¾;=fïka;=j u`.ska rcfha úNd.j, m%;sM, n,[Link] yels ùu'
• idudkHfm, yd Wiia fm< orejkag ;u iy;slh ,nd .ekSug wka;¾cd,h Tiafia b,a¨ï l,
yelsùu'
• cd;sl yeÿkqïmf;a ;;ajh úuiSu

rch fjí wvúh mqrjeishd

B-jHdmdrhl jdis
• f,dj ´kEu ;ekl isg iïnkaO ùfï yelshdj'
• mdßfNda.l
s hka yg wvq uqo,lska NdKav yd fiajd ,nd .; yels ùu'
• úlskqïlrejka yd .eKqïlrejka fl,sku a iïnkaO ùu u`.ska w;rueÈhkag f.úh hq;=
.dia;=fjka ksoyia ùu yd tys m%;s,dN mdß[Link] fukau úlskï
q lre úisko
a w;alr .ekSu'
B-jHdmdrhl wjdis
• iEu jHdmdr lafIa;%hlgu ;u jHdmdrh B jHdmdrhla f,i mj;ajdf.k hdfï wmyiqj'
• úfYaIfhkau wdydr-mdk flafIa;%fhaÈ wdydr hkq blauKska krla úh yels foa neúka tajd
wka;¾cd,h Tiafia úlsksu S wmyiq ùu'
• iïm%odhsl jHdmdrhla B jHdmdrhla f,i wdrïN lsÍug ie,lshhq;= msßjehla oeÍug isÿ ùu'
• fï i`oyd mß.Kl we;=`M fjk;a oDvdx. ñ,È .; hq;= fõ" iqÿiq fjí wvúhla ks¾udKh lsÍu
i`oyd uqo,a jeh l, hq;= fõ" ld¾h uKav,h fï i`oyd mqyqKq l, hq;=h'
• .Kqfokqj, wdrlaIs;Ndjh ms<sn`o we;
 9

úoHq;a jHdmdr
• •
(Virtual store font) (Virtual communities)
• • (Content provider)
(Information brokers) •
• (Online service provider)
(Online market place) • (Potals)
w;:H fj<o m%o¾[Link] (Virtual store front)
w;:H fj<`o m%o¾[Link] hkq jHdmdßl fjí wvúhls' fïjd fj; mdßfNda.l s hkag fhduq ù NdKav
yd fiajd úuiSug" weKjqï lsÍug" uqo,a f.ùug yd ñ,§ .ekSug yelshdj mj;S'
උදා :- [Link]
f;dr;=re ;e/õlrejka (Information brokers)

mqoa.,hkag wod, f;dr;=re tla/ia lr tu f;dr;=re jHdmdßl wdh;kj,g wf,ú lsÍfï ld¾Hfha
ksr; jk mqoa.,hka f;dr;=re ;e/õlrejka f,i y`ÿkajhs'
úfYaIfhka jHdmdßl m%cdj ;u NdKav yd fiajdjka ms<sn`oj mdß[Link] ±kqj;a lsÍug fuu
f;dr;=re Wmfhda.s [Link] ,efí'
Wod mqoa.,hkaf.a Bfï,a ,smskhka tla/ia lr jHdmdßl wdh;k fj; ,nd§u
ud¾..; fj<`ofmd< (Online market place)

fjí wvúhla Wmfhda.s lr f.k úúO jHdmdßl wdh;kj,g wdod< NdKav yd fiajdjka ms<sn`o
f;dr;=re mdß[Link] ,nd §fuka tu wdh;khkays NdKav yd fiajd ñ, weKjqï lsÍu yd ñ,§
.ekSug wjYH myilq ï imhd we;s ia:dk fï kñka ye`Èkafõ'
උදා :- [Link] [Link]
w;:H m%cdj (Virtual community)

mqoa.,hska f,i tlsfkld iómj oekye`Èk .ekSulskA f;drj" wka;¾cd,h Tiafia ;u woyia" w;a±lSï"
m¾fhaIK f;dr;=re wdÈh [Link] ñksikq a w;:H m%cdj f,i ye`Èkafõ'
Facebook, Twitter, Youtube
wka;¾.; imhkakd (Content provider)
fuu`.ska fkdfhla j¾.fha f;dr;=re imhhs' fï w;r m%jD;a;s" úoaHq;a ;emE," p,k rEm jeks ks;ru
kùlrKh jk f;dr;=re we;'
උදා : [Link] , [Link] , [Link]
ud¾..; fiajd imhkakka (Online service provider)

fuu`.ska mdß[Link] ud¾..; fijdjka ,nd foa'

• E-shoping site(online store)

• Internet service provider
• E-finance or e-bamking site
• E-mail provider
• E-health site
• News provider
oajdr (portal)

Wod yahoo , [Link], [Link] , [Link]

 10

• •
•

• •
payment gateway) Prepaid card payments

Gewiim dhwaarayak

.
•
E-Wallets
උදා : stripe , payhere (helkuru)
•
(Online Banking)
•
Credit/Debit card payment
EFTPOS(Electronic Funds Transfer at
KOKO pay , ginie
Point of Sale) nerm;a yd yrm;a
•
Paypal

•
Cryptocurrencies
bicoin
 11

mdß[Link] jeä ÈhqKq l, ksIamdok ksmoùu yd fnod yeÍu

msKsi f;dr;=re ;dlaIKh fhdod .ekSu
úoaHq;a / E-marketing (Electronic Marketing)

• mdß[Link] o;a; w;e;sj l<uKdlrkh yd úoHq;a mdßfNda.l s iïnkaO l<uKdlrk

moaO;sh (Custormer Relationship Manajment System-CRMS) úoHq;a fj<`odu yd ne`§ mj;S'
• úoHq;a fj<`odu ie<iqï lsÍu" ixj¾Okh" úlskSu yd m%pdrKh hk wka;¾cd,h
ks¾udKd;aul yd ;dlaIKsl ,laIK u; ne`§ mj;S'

úoaHq;a wdldr (Types of E-marketing) mdßfNda.l

s o;a; mdol lr f.k msysgqjd .;a o;a;
.nvd u`.ska mdßfNda.l
s hka ms<sn`oj b;d ksjerÈ lrekq
• E-mail marketing
wkdjrKh lr .;yel' m%Odk o;a; mdol j¾. 2ls'
• Creating a website
• Social media optimization 1' mdß[Link] o;a; mdol (Consumer Database)

• Pay-per-click advertising 2. jHdmdßl o;a; mdol (Business Database)

• Paid search engine listing mdßfNda.l
s o;a; mdolhka wdh;kh u`.ska kv;a;=
• Blogging lrñka ish wf,ú lghq;= myiqfjka isÿ lrkq ,nk w;r
• Clasifierd advertising th B2C f,i y`ÿkajhs' jHjydßl o;a; mdol fndfyda
úg b;d ÈhqKq uÜgul we;s w;r wjYH úgl f;dr;=re
• Search engine marketing imhkq ,efí' fuu o;a; mdol mdß[Link] o;a; mdol
fuka ks;Hdkql+,j iSud iys; fkdfõ'
ud¾..; fj<`o m%pdrKh (Online Advertising)

fuh wf,ú m%j¾Okh fnodyeÍu yd fj<`odu lD;su nqoaê fuj,ï yd ;dlaIKh Ndú;fhka mdß[Link]
i`oyd mdß[Link] hdf.a wjOdkh fhduq lsÍug yeisÍñ rgd ms<sn`oj wkdjels m, lsÍu
Ndú;d lrkq ,nk m%pdrK Wml%uhls fuu
Wml%uhka wka;¾cd, fijqï hka;% (Search úúO ix ;dlaIKhka Ndú;d lr wdlD;s yd o;a;
Engine&" wka;¾cd, nek¾" e-mail" fj<`o m%pdrK ;ekSu (Data mining) u`.ska j¾;udk yd ft;sydisl o;a;
udOHh wd§ Wml%u fhdod .efka fuys we;s tla /ia lr úYaf,aIkh lr wkd.; isoaëka ms<snoj
m%Odku jdisodhl ;;ajh jkafka b;d blaukska wkdjels m, lsÍu isoq l, yel' fuys§ fuj,ï f,i
wod, f;dr;=re ´ku fj,djl ´ku ia:dkhl lD;su nqoaê ;dlaIKh Ndú;d lrhs'
isg mdß[Link] wjOdkh fj; ixl%uKh lsÍug mdß[Link] .Kqfokq i`oyd ÈhqKq l, yels ;;ajhka
we;s yelshdjhs tfukau fj<`o m%pdrKfha ;SrK yd ndOd ke;s lsÍu ioyd úúO idOl w;r
w;HjYh Wml%u WmdhYs,S f,i mdß[Link] hd iïnkaO;d we;s lsÍug lD;su nqoaêfha fuj,ï yd
.%yKh lr .ekSug we;s yelshdjhs fuh ;dlaIKh Ndú;d lrhs'
m%pdrlhdf.a iqúfYaIs yelshdjla fõ'
wkdjels úYaf,aIK Ndú;d lrk fCIA;%

• Marketing
o;a; mdol yryd isÿjk (Database
Marketing) • Finacial services
• Insuarance
talrdYs lrkq ,nk mdß[Link].a o;a; wdOdrfhka • Retail
ksIamdokh yd wf,úh Wfoid lrkq ,nk ;j;a l%shd • Health care
ms<fj,ls' fï i`oyd mdßfNda hkaf.a o;a; tla /ialr
• Pharmaceutical
ta o;a;mdol wdOdrfhka ;ekm;a lr wjYH f;dr;=re
imhhs'