The underlying need for Data collection is to capture quality evidence that seeks to answer all the

questions that have been posed. Through data collection business or management can deduce quality
information that is a prerequisite for making informed decisions.

To improve the quality of information, it is expedient that data is collected so that you can draw
inferences and make informed decisions on what is considered factual.

At the end of this article, you would understand why picking the best data collection method is
necessary for achieving your set objective.

What is Data Collection?

Data collection is a methodical process of gathering and analyzing specific information to proffer
solutions to relevant questions and evaluate the results. It focuses on finding out all there is to a
particular subject matter. Data is collected to be further subjected to hypothesis testing which seeks to
explain a phenomenon.

Hypothesis testing eliminates assumptions while making a proposition from the basis of reason.

For collectors of data, there is a range of outcomes for which the data is collected. But the key purpose
for which data is collected is to put a researcher in a vantage position to make predictions about future
probabilities and trends.

The core forms in which data can be collected are primary and secondary data. While the former is
collected by a researcher through first-hand sources, the latter is collected by an individual other than
the user.

Types of Data Collection

Before broaching the subject of the various types of data collection. It is pertinent to note that data
collection in itself falls under two broad categories; Primary data collection and secondary data
collection.

Primary Data Collection

Primary data collection by definition is the gathering of raw data collected at the source. It is a process
of collecting the original data collected by a researcher for a specific research purpose. It could be
further analyzed into two segments; qualitative research and quantitative data collection methods.

•Qualitative Research Method

The qualitative research methods of data collection does not involve the collection of data that involves
numbers or a need to be deduced through a mathematical calculation, rather it is based on the non-
quantifiable elements like the feeling or emotion of the researcher. An example of such a method is an
open-ended questionnaire.

•Quantitative Method
Quantitative methods are presented in numbers and require a mathematical calculation to deduce. An
example would be the use of a questionnaire with close-ended questions to arrive at figures to be
calculated Mathematically. Also, methods of correlation and regression, mean, mode and median.

Read Also: 15 Reasons to Choose Quantitative over Qualitative Research

Secondary Data Collection

Secondary data collection, on the other hand, is referred to as the gathering of second-hand data
collected by an individual who is not the original user. It is the process of collecting data that is already
existing, be it already published books, journals and/or online portals. In terms of ease, it is much less
expensive and easier to collect.

Your choice between Primary data collection and secondary data collection depend on the nature, scope
and area of your research as well as its aims and objectives.

IMPORTANCE OF DATA COLLECTION

There are a bunch of underlying reasons for collecting data, especially for a researcher. Walking you
through them, here are a few reasons;

•Integrity of The Research

A key reason for collecting data, be it through quantitative or qualitative methods is to ensure that the
integrity of the research question is indeed maintained.

•Reduce the likelihood of errors

The correct use of appropriate data collection of methods reduces the likelihood of errors consistent
with the results.

•Decision Making

To minimize the risk of errors in decision making, it is important that accurate data is collected so that
the researcher doesn't make uninformed decisions.

•Save Cost and Time

Data collection saves the researcher time and funds that would otherwise be misspent without a deeper
understanding of the topic or subject matter.

•To support a need for a new idea, change and/or innovation

To prove the need for a change in the norm or the introduction of new information that will be widely
accepted, it is important to collect data as evidence to support these claims.

What is a Data Collection Tool?

Data collection tools refer to the devices/instruments used to collect data, such as a paper questionnaire
or computer-assisted interviewing system. Case Studies, Checklists, Interviews, Observation sometimes,
and Surveys or Questionnaires are all tools used to collect data.

It is important to decide the tools for data collection because research is carried out in different ways
and for different purposes. The objective behind data collection is to capture quality evidence that
allows analysis to lead to the formulation of convincing and credible answers to the questions that have
been posed.

The objective behind data collection is to capture quality evidence that allows analysis to lead to the
formulation of convincing and credible answers to the questions that have been posed - Click to Tweet

The Formplus’ online data collection tool is perfect for gathering primary data, i.e. raw data collected
from the source. You can easily get data with at least three data collection methods with our online and
offline data gathering tool. I.e Online Questionnaires, Focus Groups and Reporting.

In our previous articles, we’ve explained why quantitative research methods are more effective than
qualitative methods. However, with Formplus data collection tool, you can gather all types of primary
data for academic, opinion or product research.

Here are 7 top data collection methods and tools for Academic, Opinion or Product Research

The following are the top 7 data collection methods for Academic, Opinion-based or product research.
Also discussed in detail is the nature, pros and cons of each one. At the end of this segment, you will be
best informed about which method best suits your research.
INTERVIEW

An interview is a face-to-face conversation between two individuals with the sole purpose of collecting
relevant information to satisfy a research purpose. Interviews are of different types namely; Structured,
Semi-structured and unstructured with each having a slight variation from the other.

Use this interview consent form template to let interviewee give you consent to use data gotten from
your interviews for investigative research purpose.

•Structured Interviews - Simply put, it is a verbally administered questionnaire. In terms of depth, it is

surface level and is usually completed within a short period. For speed and efficiency, it is highly
recommendable, but it lacks depth.

•Semi-structured Interviews - In this method, there subsist several key questions which cover the scope
of the areas to be explored. It allows a little more leeway for the researcher to explore the subject
matter.

•Unstructured Interviews - It is an in-depth interview that allows the researcher to collect a wide range
of information with a purpose. An advantage of this method is the freedom it gives a researcher to
combine structure with flexibility even though it is more time-consuming.

Pros

•In-depth information

•Freedom of flexibility

•Accurate data.

Cons

•Time-consuming

•Expensive to collect.

What are the best Data Collection Tools for Interviews?

For collecting data through interviews, here are a few tools you can use to easily collect data.

•Audio Recorder

An audio recorder is used for recording sound on disc, tape, or film. Audio information can meet the
needs of a wide range of people, as well as provide alternatives to print data collection tools.
•Digital Camera

An advantage of a digital camera is that it can be used for transmitting those images to a monitor screen
when the need arises.

•Camcorder

A camcorder is used for collecting data through interviews. It provides a combination of both an audio
recorder and a video camera. The data provided is qualitative in nature and allows the respondents to
answer questions asked exhaustively. If you need to collect sensitive information during an interview, a
camcorder might not work for you as you would need to maintain your subject’s privacy.

Want to conduct an interview for qualitative data research or special report? Use this online interview
consent form template to allow the interviewee to give their consent before you use the interview data
for research or report. With premium features like e-signature, upload fields, form security, etc.,
Formplus Builder is the perfect tool to create your preferred online consent forms without coding
experience.

QUESTIONNAIRES

This is the process of collecting data through an instrument consisting of a series of questions and
prompts to receive a response from individuals it is administered to. Questionnaires are designed to
collect data from a group.

For clarity, it is important to note that a questionnaire isn't a survey, rather it forms a part of it. A survey
is a process of data gathering involving a variety of data collection methods, including a questionnaire.

On a questionnaire, there are three kinds of questions used. They are; fixed-alternative, scale, and open-
ended. With each of the questions tailored to the nature and scope of the research.

Pros

•Can be administered in large numbers and is cost-effective.

•It can be used to compare and contrast previous research to measure change.

•Easy to visualize and analyze.

•Questionnaires offer actionable data.

•Respondent identity is protected.

•Questionnaires can cover all areas of a topic.

•Relatively inexpensive.

Cons

•Answers may be dishonest or the respondents lose interest midway.

•Questionnaires can't produce qualitative data.

•Questions might be left unanswered.

•Respondents may have a hidden agenda.

•Not all questions can be analyzed easily.

What are the best Data Collection Tools for Questionnaire?

•Paper Questionnaire

A paper questionnaire is a data collection tool consisting of a series of questions and/or prompts for the
purpose of gathering information from respondents. Mostly designed for statistical analysis of the
responses, they can also be used as a form of data collection.

REPORTING

By definition, data reporting is the process of gathering and submitting data to be further subjected to
analysis. The key aspect of data reporting is reporting accurate data because of inaccurate data
reporting leads to uninformed decision making.

Pros

•Informed decision making.

•Easily accessible.

Cons

•Self-reported answers may be exaggerated.

•The results may be affected by bias.

•Respondents may be too shy to give out all the details.

•Inaccurate reports will lead to uninformed decisions.

What are the best Data Collection Tools for Reporting?

Reporting tools enable you to extract and present data in charts, tables, and other visualizations so users
can find useful information. You could source data for reporting from Non-Governmental Organizations
(NGO) reports, newspapers, website articles, hospital records.

•NGO Reports
Contained in NGO reports is an in-depth and comprehensive report on the activities carried out by the
NGO, covering areas such as business and human rights. The information contained in these reports are
research-specific and forms an acceptable academic base towards collecting data. NGOs often focus on
development projects which are organized to promote particular causes.

•Newspapers

Newspaper data are relatively easy to collect and are sometimes the only continuously available source
of event data. Even though there is a problem of bias in newspaper data, it is still a valid tool in
collecting data for Reporting.

•Website Articles

Gathering and using data contained in website articles is also another tool for data collection. Collecting
data from web articles is a quicker and less expensive data collection Two major disadvantages of using
this data reporting method are biases inherent in the data collection process and possible
security/confidentiality concerns.

•Hospital Care records

Health care involves a diverse set of public and private data collection systems, including health surveys,
administrative enrollment and billing records, and medical records, used by various entities, including
hospitals, CHCs, physicians, and health plans. The data provided is clear, unbiased and accurate, but
must be obtained under the legal means as medical data is kept with the strictest regulations.

EXISTING DATA

This is the introduction of new investigative questions in addition to/other than the ones originally used
when the data was initially gathered. It involves adding measurement to a study or research. An
example would be sourcing data from an archive.

Pros

•Accuracy is very high.

•Easily accessible information.

Cons

•Problems with evaluation.

•Difficulty in understanding.

What are the Best Data Collection Tools for Existing Data?

The concept of Existing data means that data is collected from existing sources to investigate research
questions other than those for which the data were originally gathered. Tools to collect existing data
include:

•Research Journals - Unlike newspapers and magazines, research journals are intended for an academic
or technical audience, not general readers. A journal is a scholarly publication containing articles written
by researchers, professors, and other experts.

•Surveys - A survey is a data collection tool for gathering information from a sample population, with the
intention of generalizing the results to a larger population. Surveys have a variety of purposes and can
be carried out in many ways depending on the objectives to be achieved.

OBSERVATION

This is a data collection method by which information on a phenomenon is gathered through

observation. The nature of the observation could be accomplished either as a complete observer, an
observer as a participant, a participant as an observer or as a complete participant. This method is a key
base of formulating a hypothesis.

Pros

•Easy to administer.

•There subsists a greater accuracy with results.

•It is a universally accepted practice.

•It diffuses the situation of an unwillingness of respondents to administer a report.

•It is appropriate for certain situations.

Cons

•Some phenomena aren’t open to observation.

•It cannot be relied upon.

•Bias may arise.

•It is expensive to administer.

•Its validity cannot be predicted accurately.

What are the best Data Collection Tools for Observation?

Observation involves the active acquisition of information from a primary source. Observation can also
involve the perception and recording of data via the use of scientific instruments. The best tools for
Observation are:

•Checklists - state specific criteria, allow users to gather information and make judgments about what
they should know in relation to the outcomes. They offer systematic ways of collecting data about
specific behaviors, knowledge, and skills.

•Direct observation - This is an observational study method of collecting evaluative information. The
evaluator watches the subject in his or her usual environment without altering that environment.

FOCUS GROUPS

The opposite of quantitative research which involves numerical based data, this data collection method
focuses more on qualitative research. It falls under the primary category for data based on the feelings
and opinions of the respondents. This research involves asking open-ended questions to a group of
individuals usually ranging from 6-10 people, to provide feedback.

Pros

•Information obtained is usually very detailed.

•Cost-effective when compared to one-on-one interviews.

•It reflects speed and efficiency in the supply of results.

Cons

•Lacking depth in covering the nitty-gritty of a subject matter.

•Bias might still be evident.

•Requires interviewer training

•The researcher has very little control over the outcome.

•A few vocal voices can drown out the rest.

•Difficulty in assembling an all-inclusive group.

What are the best Data Collection Tools for Focus Groups?
A focus group is a data collection method that is tightly facilitated and structured around a set of
questions. The purpose of the meeting is to extract from the participants' detailed responses to these
questions. The best tools for tackling Focus groups are:

•Two-Way - One group watches another group answer the questions posed by the moderator. After
listening to what the other group has to offer, the group that listens are able to facilitate more
discussion and could potentially draw different conclusions.

•Dueling-Moderator - There are two moderators who play the devil’s advocate. The main positive of the
dueling-moderator focus group is to facilitate new ideas by introducing new ways of thinking and
varying viewpoints.

COMBINATION RESEARCH

This method of data collection encompasses the use of innovative methods to enhance participation to
both individuals and groups. Also under the primary category, it is a combination of Interviews and
Focus Groups while collecting qualitative data. This method is key when addressing sensitive subjects.

Pros

•Encourage participants to give responses.

•It stimulates a deeper connection between participants.

•The relative anonymity of respondents increases participation.

•It improves the richness of the data collected.

Cons

•It costs the most out of all the top 7.

•It's the most time-consuming.

What are the best Data Collection Tools for Combination Research?

The Combination Research method involves two or more data collection methods, for instance,
interviews as well as questionnaires or a combination of semi-structured telephone interviews and focus
groups. The best tools for combination research are:

•Online Survey - The two tools combined here are online interviews and the use of questionnaires. This
is a questionnaire that the target audience can complete over the Internet. It is timely, effective and
efficient. Especially since the data to be collected is quantitative in nature.

•Dual-Moderator - The two tools combined here are focus groups and structured questionnaires. The
structured questioners give a direction as to where the research is headed while two moderators take
charge of proceedings. Whilst one ensures the focus group session progresses smoothly, the other
makes sure that the topics in question are all covered. Dual-moderator focus groups typically result in a
more productive session and essentially leads to an optimum collection of data.

•Extensive Analytics

Form Analytics, a feature in formplus helps you view the number of respondents, unique visits, total
visits, abandonment rate, and average time spent before submission. This tool eliminates the need for a
manual calculation of the received data and/or responses as well as the conversion rate for your poll.

•Embed Survey Form on Your Website

Copy the link to your form and embed as an iframe which will automatically load as your website loads,
or as a popup which opens once the respondent clicks on the link. Embed the link on your Twitter page
to give instant access to your followers.

•Geo-location Support

The geo-location feature lets you ascertain where individual responses are coming. It utilises Google
Maps to pinpoint the longitude and latitude of the respondent, to the nearest accuracy, along with the
responses.

•Multi-Select feature

This feature helps to conserve horizontal space as it allows you to put multiple options in one field. This
translates to including more information on the survey form.

7 Tips to Create The Best Surveys For Data Collections

• Define the goal of your survey - Once the goal of your survey is outlined, it will aid in deciding which
questions are the top priority. A clear attainable goal would for example, mirror a clear reason as to why
something is happening. e.g. "The goal of this survey is to understand why Employees are leaving an
establishment."

•Use close-ended clearly defined questions - Avoid open-ended questions and ensure you're not
suggesting your preferred answer to the respondent. If possible offer a range of answers with choice
options and ratings.

•Survey outlook should be attractive and Inviting - An attractive looking survey encourages a higher
number of recipients to respond to the survey. Check out Formplus builder for colourful options to
integrate into your survey design. You could use images and videos to keep participants glued to their
screens.

• Assure Respondents about the safety of their data - You want your respondents to be assured whilst
disclosing details of their personal information to you. It's your duty to inform the respondents that the
data they provide is confidential and only collected for the purpose of research.

•Ensure your survey can be completed in record time - Ideally, in a typical survey, users should be able to
respond in 100 seconds. It is pertinent to note that they, the respondents, are doing you a favour. Don't
stress them. Be brief and get straight to the point.
•Do a trial survey - Preview your survey before sending out your surveys to the intended respondents.
Make a trial version which you'll send to a few individuals. Based on their responses, you can draw
inferences and decide whether or not your survey is ready for the big time.

•Attach a reward upon completion for users - Give your respondents something to look forward to at the
end of the survey. Think of it as a penny for their troubles. It could well be the encouragement they need
to not abandon the survey midway.

Try out Formplus today. You can start making your own surveys with the Formplus online survey builder.
By applying these tips, you will definitely get the most out of your online surveys.

Top Survey Templates For Data Collection

•Customer Satisfaction Survey Template

On the template, you can collect data to measure customer's satisfaction over key areas like the
commodity purchase and the level of service they received. It also gives insight as to which products the
customer enjoyed, how often they buy such a product and whether or not the customer is likely to
recommend the product to a friend or acquaintance.

•Demographic Survey Template

With this template, you would be able to measure, with accuracy, the ratio of male to female, age-range
and number of unemployed persons in a particular country as well as obtain their personal details such
as names and addresses.

Respondents are also able to state their religious and political views about the country under review.

•Feedback Form Template

Contained in the template for the online feedback form is the details of a product and/or service used.
Identifying this product or service and documenting how long the customer has used them.

The overall satisfaction is measured as well as the delivery of the services. The likelihood that the
customer also recommends said product is also measured.

•Online Questionnaire Template

The online questionnaire template houses the respondent's data as well as educational qualification to
collect information to be used for academic research.

Respondents can also provide their gender, race, a field of study as well as present living conditions as
prerequisite data for the research study.

•Student Data Sheet Form Template

The template is a data sheet containing all the relevant information of a student. The student's name,
home address, guardians name, a record of attendance as well as performance in school is well
represented on this template. This is a perfect data collection method to deploy for a school or an
education organizations.

Also included is a record for interaction with others as well as a space for a short comment on the
overall performance and attitude of the student.

•Interview Consent Form Template

This online interview consent form template allows interviewee sign off their consent to use the
interview data for research or report for journalist. With premium features like short text fields, upload,
e-signature, etc., Formplus Builder is the perfect tool to create your preferred online consent forms
without coding experience.

What is best data collection method for qualitative data?

Ans: Combination Research

The best data collection method for a researcher for gathering qualitative data which generally is data
relying on the feelings, opinions and beliefs of the respondents would be Combination Research.

The reason why combination research is the best fit is that it encompasses the attributes of Interviews
and Focus Groups. It is also useful when gathering data that is sensitive in nature. It can be described as
all-purpose quantitative data collection method.

Above all, combination research improves the richness of data collected when compared with other
data collection methods for qualitative data.

What is best data collection method for quantitative research data?

Ans: Questionnaire

The best data collection method a researcher can employ in gathering quantitative data which takes into
consideration data that can be represented in numbers and figures that can be deduced mathematically
is the Questionnaire.

These can be administered to a large number of respondents, while saving cost. For quantitative data
that may be bulky or voluminous in nature, the use of a Questionnaire makes such data easy to visualize
and analyze.

Another key advantage of the Questionnaire is that it can be used to compare and contrast previous
research work done to measure changes.

Sign up on Formplus Builder to create your preferred online surveys or questionnaire for data collection.
You don't need to be tech-savvy!