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SEO Basics - A Quick Guide

SEO (Search Engine Optimization) is the process of enhancing a website's visibility in search engine results to attract more visitors and build credibility. It involves on-page strategies like using keyword-rich titles and unique content, as well as off-page tactics such as acquiring backlinks and promoting content on social media. Effective SEO requires ongoing efforts and improvements to create a trustworthy website for both users and search engines.

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8 views2 pages

SEO Basics - A Quick Guide

SEO (Search Engine Optimization) is the process of enhancing a website's visibility in search engine results to attract more visitors and build credibility. It involves on-page strategies like using keyword-rich titles and unique content, as well as off-page tactics such as acquiring backlinks and promoting content on social media. Effective SEO requires ongoing efforts and improvements to create a trustworthy website for both users and search engines.

Uploaded by

nfelix2025
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SEO Basics: A Quick Guide

What is SEO?​
Search Engine Optimization (SEO) is the process of improving a website so it ranks higher
in search engine results (Google, Bing, etc.). The goal is to increase visibility, attract visitors,
and build credibility.

On-Page SEO​
These are actions you take directly on your website to improve rankings:

●​ Use clear, keyword-rich titles and headings.​

●​ Write unique and useful content.​

●​ Add meta descriptions that summarize each page.​

●​ Use alt text for images so search engines understand them.​

●​ Improve site speed and mobile-friendliness.​

Off-Page SEO​
These are actions outside your site that affect rankings:

●​ Get backlinks from trusted websites.​

●​ Build your online reputation (reviews, mentions).​

●​ Share and promote content on social media.​

5 Quick SEO Tips

1.​ Research keywords your audience is searching for.​

2.​ Optimize your title tags and headings.​

3.​ Write content that answers real questions.​

4.​ Use internal links between your own pages.​

5.​ Track results with tools like Google Search Console.​

Conclusion​
SEO is not about quick tricks—it’s about creating a valuable website that both people and
search engines can trust. Even small improvements can bring more visitors and better
results over time.

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