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Business Proposal and Business Trend Report
Careem Barrett
University of the People
COM 2001-01 Professional Communication
Aziz Obidov
July 17, 2025
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Business Proposal
Company Name: Emerald Business Solutions
Address: 45 Progress Drive, Suite 200, Metro City, MC 00000
Phone: (555) 987-6543
Email: [email protected]
Website: www.emeraldsolutions.fake
Date: July 17, 2025
Recipient's Name: Jordan Maxwell
Recipient's Position: Director of Operations
Company Name: Unity Corp Enterprises
Address: 88 Innovation Blvd, Business Park, Metro City, MC 00000
Dear Mr. Maxwell,
1. Introduction:
It is our honor to present this business proposal to Unity Corp Enterprises. It is our
mission to enable your organization to optimize its workplace by adopting a systematic hybrid
work strategy. This kind of strategy promotes worker wellness and compliance with future
workplace standards, yet it preserves operational efficiency.
2. Executive Summary:
Our hybrid work strategy package features:
- A custom hybrid work policy
- Training sessions for managers and employees
- Offered remote access IT support
- Pilot period with review for two months
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Research has proven that flexible work arrangements can enhance employee engagement, reduce
turnover, and even boost productivity (Harvard Business Review, 2021). Our proposed structure
gives your employees a taste of flexibility in remote working without sacrificing performance or
collaboration.
3. Recommended Solutions:
3.1 Policy Development:
We will have an intuitive and customized hybrid policy that puts in place communication,
scheduling, and accountability controls.
3.2 Orientation and Training:
Everyone and the managers will be trained to work at home and stay motivated.
3.3 Review of IT Infrastructure:
We will provide best practices on how to secure and automate remote access infrastructure.
3.4 Pilot Launch and Evaluation:
Two-month trial period shall be utilized in measuring performance, check-up, and final
evaluation weekly. True adjustments shall be made upon the feedback.
4. Price:
The cost of the project is placed at $3,000, distributed as follows:
- Policy formulation: $1,000
- Orientation and training: $1,200
- IT consultancy: $800
The price is a one-time implementation and not a yearly fee.
5. Implementation Timeline:
Phase Dates
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Policy Development August 1–10, 2025
Training Workshops August 12–16, 2025
Pilot Program Launch September 1, 2025
Performance Review October 15, 2025
6. Why Emerald Business Solutions:
- We possess a continuous track record of workplace strategy and remote workforce consulting.
- We apply the most recent research and in-the-trenches insight.
- We believe in open communication, measurable outcomes, and durable success.
Flexible work schedules for organizations equate to increased engagement and retention,
according to a Gallup (2022) report. Our company will guide Unity Corp Enterprises in creating
a workplace that is future-proof.
7. Conclusion
We believe that our team-based work model will make your business competitive, reduce
turnover due to stress, and allow it to adapt to changing workforce needs. We thank you for your
consideration. We would be pleased to provide additional information or to follow up on the
opportunity at your convenience.
Sincerely,
Danielle Reece
Workplace Strategy Consultant
Emerald Business Solutions
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Quarterly Business Report
Date: July 17, 2025
Prepared by: Careem Barrett, Business Analyst
Table of Contents
1. Executive Summary
2. Introduction
3. Financial Performance
3.1 Revenue
3.2 Expenses
3.3 Profit Margin
4. Operational Highlights
4.1 Sales and Marketing
4.2 Operations
4.3 Human Resources
5. Market Analysis
5.1 Market Trends
5.2 Competitor Analysis
6. Recommendations
7. Conclusion
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1. Executive Summary
This report takes a close look at the increasing popularity of subscription-based business
models. Increasingly, companies are abandoning one-time product sales in favor of repeated
services that establish long-term relationships and dependable revenue. From streaming media to
software platforms and expertly curated retail boxes, subscription models are emerging as a
prevailing business strategy in a variety of industries.
2. Introduction
Subscription models provide clients with perpetual access to products or services for an
irregular fee. This report reduces the financial impact, business shifts, and market benefits of this
model to its most concise form. The data was collected using industry reports, case studies, and
internal studies.
3. Financial Performance
3.1 Revenue
Subscription models generate periodic, certain revenues. Organizations operating on this
model have reported greater long-term customer worth. For example, Adobe's conversion to a
subscription plan increased its revenue by 44% within three years (Statista, 2023).
3.2 Expenses
Initial cost of subscription platforms' installation and marketing may be high. However,
once the systems are in place, acquiring customers and providing services is cheaper.
Automation software such as billing software and CRM software lowers overhead (Forbes,
2022).
3.3 Profit Margin
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Profit margins increase over the long term. Customer lifetime value is greater since
renewals sit in for new sales efforts. Firms also gain from the customer data, which improves
offerings.
4. Operational Highlights
4.1 Sales and Marketing
Marketing becomes less transactional and more relationship-based. Subscription
businesses leverage ongoing communication and targeted marketing to mitigate churn.
4.2 Operations
Operational strategies need to support consistency and scalability. Logistics and customer
support need to be dependable because customer satisfaction will necessarily influence retention.
4.3 Human Resources
Subscription models need robust support, tech, and customer support infrastructure.
Employees need to be trained to manage repeat service delivery and customer retention efforts.
5. Market Analysis
5.1 Market Trends
The world subscription e-commerce market is anticipated to reach $904 billion by 2026
(McKinsey & Company, 2021). People now opt for access over possession, particularly for
digital offerings, home items, and apparel.
5.2 Competitor Analysis
Industry heavyweights like Netflix, Amazon Prime, and Microsoft 365 lead this shift.
Small businesses have also stepped up, especially in niche sectors such as meal kits and beauty
boxes. If companies fail to adapt to this shift, they risk becoming obsolete in the market.
6. Recommendations
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- Test a subscription service for one product or service line.
- Leverage data analysis to track customer interests and tinker with offerings.
- Educate employees to handle recurring services and extract greater loyalty from customers.
- Invest in stable billing technology and user-friendly customer interfaces.
7. Conclusion
Subscription models are a tempting solution to durable revenue and deeper relationships
with customers. Firms that are comfortable transitioning from transactional selling to service
relationships will be more likely to thrive in an economy of convenience, personalization, and
continuous value.
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References
Forbes. (2022). The rise of subscription models across industries.
https://www.forbes.com
McKinsey & Company. (2021). Thinking inside the subscription box.
https://www.mckinsey.com
Statista. (2023). Adobe revenue statistics 2020–2023. https://www.statista.com
